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Tom Ungar

President | Creative Director | Advertising


IL 60201
312 541 0000 (W)
Ungargroup.com


I have a gift for creating marketing solutions that get noticed. And that is
essential, because before you can sell to a customer, you have to get their
attention first.


Experience

The Ungar Group 1990 Present
Creative Director
Accounts:
American Hardware Manufacturers Association, Anchor Hocking, Chicago Sinfonietta,
Edward Don, Fellowes, Helene Curtis, Keefers, Newell Rubbermaid, Robert Bosch,
Rogers Auto Group, Sanford, Skil, U.S. Shoe.
.

BBDO 1987 1993
Vice President Creative Director
Accounts:
Alberto Culver, Brachs, Brooks, Jim Beam, Kemper, Wrigleys.


Cunningham & Walsh 1980 1986
Senior Vice President Executive Creative Director
Accounts:
Arthur Treachers, Brown and Williamson, CBS, La Choy, Skil, Sunbeam.


Leo Burnett 1978 1980
Associate Creative Director/
Accounts:
Conagra, Heinz, Kelloggs, KFC, Kimberly clark, P&G, Phillip Morris.


ACCOMPLISHMENTS

MASTER LOCK
By securing new distribution at Wal-Mart and Target with a persuasive
introductory product launch that targeted the Tween segment, the marketing
campaign was key factor in exceeding companys sales projections,

Developed a multi-platform campaign that used social networks, text messaging, cinema
advertising, and print, to position the Glo combination
Lock as a badge of honor for teens.

NEWELL RUBBERMAID
New rebranding campaign leads to Igniting sales from $450million to $6billion
during 15 year Relationship.

Created and directed a strategic rebranding campaign to change the perception that
labeled Newell as a difficult supplier to work with.
Led team, strategized, and developed an enticing and enduring marketing message;
Making business simpler that eradicated Newells old image
and rebranded Newell as an accessible and forward-thinking supplier.


NATIONAL MARINE MANUFACTURERS
ASSOCIATION
Increasing attendance by 8%, after Halting and reversing
4-year declines in boat show audiences across the country.
Boosted attendance by developing a marketing campaign Theres something about
having a boat. Inspired and energized consumers by utilizing insight that a person with
a boat is more socially attractive as a springboard for an alluring marketing message.


FREEMAN OUTLET MALL
Boosting same store sales between 38% and 253% compared to the previous year.

Jump-started foot traffic and sales for a rural outlet mall in Wisconsin. Devised a
television campaign and reinforced the startling values found through the mall that
customers would benefit from.


ROBERT BOSCH
By outmaneuvering category leader DeWalt, and forcing them
To revamp their marketing plans for the year, resulting in Bosch gaining
significant new shelf Space at Home Depot and Lowes.

Launched the introduction of a new line of professional tools, promoting durability, which
reduced downtime and increased efficiency. Successfully demonstrated product
superiority over competitors via multiple platforms: out of home, radio, guerilla, on-site
demonstrations and Public Relations.


SANFORD
Gaining a 47%Market share as a result of repositioning the Sharpie brand in the
category.

Created sports marketing package with ESPN and Sports Illustrated. Developed
distinguishing marketing messages establishing Sanford as
the title sponsor of the post-season Independence Bowl.




ACHIEVEMENTS

Winning over 200 national and international Awards including Effies, Andy, New York
Festivals, AICP, Addy, Athena, Mobius, Telly, London International, Creativity,
Advertising Age: 10 Best of Year, Sun-Times: 10 Best Of Year Chicago
International Film Festival: Best of Show

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