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Tom Ungar is a Creative Director with a gift for creating marketing solutions that get noticed, and has developed a multi-platform campaign that used social networks, text messaging, cinema advertising, and position the Glo combination Lock as a badge of honor for teens.
Titolo originale
Vice President Creative Director Advertising in Chicago IL Resume Tom Ungar
Tom Ungar is a Creative Director with a gift for creating marketing solutions that get noticed, and has developed a multi-platform campaign that used social networks, text messaging, cinema advertising, and position the Glo combination Lock as a badge of honor for teens.
Tom Ungar is a Creative Director with a gift for creating marketing solutions that get noticed, and has developed a multi-platform campaign that used social networks, text messaging, cinema advertising, and position the Glo combination Lock as a badge of honor for teens.
I have a gift for creating marketing solutions that get noticed. And that is essential, because before you can sell to a customer, you have to get their attention first.
Experience
The Ungar Group 1990 Present Creative Director Accounts: American Hardware Manufacturers Association, Anchor Hocking, Chicago Sinfonietta, Edward Don, Fellowes, Helene Curtis, Keefers, Newell Rubbermaid, Robert Bosch, Rogers Auto Group, Sanford, Skil, U.S. Shoe. .
BBDO 1987 1993 Vice President Creative Director Accounts: Alberto Culver, Brachs, Brooks, Jim Beam, Kemper, Wrigleys.
Cunningham & Walsh 1980 1986 Senior Vice President Executive Creative Director Accounts: Arthur Treachers, Brown and Williamson, CBS, La Choy, Skil, Sunbeam.
MASTER LOCK By securing new distribution at Wal-Mart and Target with a persuasive introductory product launch that targeted the Tween segment, the marketing campaign was key factor in exceeding companys sales projections,
Developed a multi-platform campaign that used social networks, text messaging, cinema advertising, and print, to position the Glo combination Lock as a badge of honor for teens.
NEWELL RUBBERMAID New rebranding campaign leads to Igniting sales from $450million to $6billion during 15 year Relationship.
Created and directed a strategic rebranding campaign to change the perception that labeled Newell as a difficult supplier to work with. Led team, strategized, and developed an enticing and enduring marketing message; Making business simpler that eradicated Newells old image and rebranded Newell as an accessible and forward-thinking supplier.
NATIONAL MARINE MANUFACTURERS ASSOCIATION Increasing attendance by 8%, after Halting and reversing 4-year declines in boat show audiences across the country. Boosted attendance by developing a marketing campaign Theres something about having a boat. Inspired and energized consumers by utilizing insight that a person with a boat is more socially attractive as a springboard for an alluring marketing message.
FREEMAN OUTLET MALL Boosting same store sales between 38% and 253% compared to the previous year.
Jump-started foot traffic and sales for a rural outlet mall in Wisconsin. Devised a television campaign and reinforced the startling values found through the mall that customers would benefit from.
ROBERT BOSCH By outmaneuvering category leader DeWalt, and forcing them To revamp their marketing plans for the year, resulting in Bosch gaining significant new shelf Space at Home Depot and Lowes.
Launched the introduction of a new line of professional tools, promoting durability, which reduced downtime and increased efficiency. Successfully demonstrated product superiority over competitors via multiple platforms: out of home, radio, guerilla, on-site demonstrations and Public Relations.
SANFORD Gaining a 47%Market share as a result of repositioning the Sharpie brand in the category.
Created sports marketing package with ESPN and Sports Illustrated. Developed distinguishing marketing messages establishing Sanford as the title sponsor of the post-season Independence Bowl.
ACHIEVEMENTS
Winning over 200 national and international Awards including Effies, Andy, New York Festivals, AICP, Addy, Athena, Mobius, Telly, London International, Creativity, Advertising Age: 10 Best of Year, Sun-Times: 10 Best Of Year Chicago International Film Festival: Best of Show