DEVELOPING AN

INTEGRATED MULTIMEDIA-DATABASE OF
FARMING SECTOR IN KERALA
presented by
B.L.BIJULAL
Director & Media Consultant
GREENTOUCH Farm Media
Thiruvananthapuram
AGENCY PROFILE
Type of organisation : Agri-Clinic & Agri-Business Centre
Centre for Agri-Entrepreneurship Development
Dept. of Agriculture, Govt. of India
Registration with Govt. : Registered with MANAGE, Hyderabad
(National Institute of Agrl. Extension Management)
(Registration No. KER 0390)
Tax Registration : Service Tax Code : AAVPL7538BST001
(Central Excise & Service Tax, Govt of India)
Supporting Agencies : Technically controlled by MANAGE, Dept. of Agri., GOI
Financially backed by NABARD, Govt. of India
Nodal agency for operation - Kerala Agrl. University
BetterFarming
ByEveryFarmer
OUR VISION
To support all agencies connected with farm sector by providing
access to modern media production facilities at affordable cost and
reliability to meaningfully integrate their technical know - how in
agriculture with latest advancements in Media and ICT to positively
influence the mindset of all those who love farming for increased
productivity, profitability and sustainability in crop and animal-
management across Kerala.
BetterFarming
ByEveryFarmer
WE OFFER
Documentation of Scientific/Technical/Social Projects
Documentation of success stories and institutional/individual profiles
Short films, Spot films and Advertisements
Industry standard Programmes for Television / Radio
Electronic Training Materials and interactive CDs/DVDs/Blue Ray Discs.
Digital Resource Volumes in selected subjects/topics related to farming
Tracking of events and compilation in print/electronic/web formats
Digital archiving of farm media contents and supply of stock footages
Web GIS Based Information Systems for Project management /monitoring
Media training (in-house & outdoor) for scientists/professionals
Media Consultancy Services for Institutions
OUR CLIENT PROFILE
State Horticulture Mission Kerala (Total Media Support / 36 lakhs project)
Vegetable Initiative for Peri urban clusters (Total Media Support / 30 lakhs)
Dept. of Animal Husbandry (State wide documentation/ 7 lakhs project)
CPCRI, Kasargod (Institutional documentation / 6 languages / 5 lakhs project)
International Coconut Gene Bank, Kidu, Karnataka (Institutional documentation)
National Agricultural Innovation Project (Short films on various subjects)
NABARD Regional Office, Kerala (Audio Advts for IFFCO_Kissan Project)
National Informatics Centre, TVM (Technical films on Portal Management)
Kerala Veterinary & Animal Sciences University (TV Advt for Aishwarya Poultry Project)
College of Veterinary & Animal Sciences, Mannuthy (Multimedia Information Kiosk)
College of Agriculture, Vellayani (various technical films)
Dept. of Agriculture, ATMA Program (Technical Documentation)
Department of Food & Civil Supplies (Complete documentation on National Trade Fest 2011)
Dist. Panchayath, Thrissur& Kerala Agricultural University (Film on Hariyali Project)
GramaPanchayath, Elappulli, Palakkad (winner of Green Kerala Express Award worth 1 crore)
Krishi Vigyan Kendra, Pathanamthitta ( 5 documentaries/ technical films)
Malayala Manorama, Kottayam(Success Stories Finalists of Karshakasree Award 2009 and 2011)
State Bank of Travancore, HQ, TVM(Documentary on agrl. schemes)
South Malabar Gramin Bank, HQ, Malappuram(4 success stories on farmers clubs)
WHY THE NEW PROPOSAL
No single organised platform for compiling the diverse data
pertaining to farm sector in the state (upto panchayath level)
Multiplicity of Agencies/Projects/Institutions in Farm Sector
Project planning is often meaningless when
the current status and potentials are not known
Non availability of a common and reliable userfriendly database for policy makers,
planning officials, project implementing agencies and general public
Lack of an organised / planned documentation or achievement-reporting system
for monitoring and evaluation of various components/activities
Lack of an organised Documentation system for pre-project and post-project phases
to study the impact of various components
INTEGRATED MULTIMEDIA DATABASE OF FARM SECTOR
NEW PROPOSAL
INTEGRATED MULTIMEDIA DATABASE OF FARM SECTOR IN KERALA
Web GIS based platform for data handling
Data include Videos/Photos/Graphics/Reports/Details
Database of Natural Resources/Farming Potentials etc.
Database of farmers/groups/scientists/officials upto Panchayath level
Database of institutions in farm and related sectors
Database of development activities done by various agencies
An organised or planned documentation or achievement-reporting system
for monitoring and evaluation of various components/activities
Documentation of pre-project and post-project phases to study
the impact of various components
A fully compatable system to contain all the future initiatives
Model projects/success stories to motivate other farmers/groups/institutions/agencies
To create public awareness and accountability
INTEGRATED MULTIMEDIA DATABASE OF FARM SECTOR
PROPOSED ACTIVITIES
Aggregation of all available information contents
(videos/photos/reports/articles etc) relevant to the database
into a single IT platform for productive handling
Recording/Acquiring of new contents for documentation
Digitisation of the contents and information processing for various requirements
including reporting, telecasting, webcasting, archiving etc.
Development of a comprehensive Web Portal for farm sector
Development of an Active Web GIS (Geographic Information System) Platform
for interactive documentation and information management
Generation of various reports including multimedia presentations.
INTEGRATED MULTIMEDIA DATABASE OF FARM SECTOR
ACTIVITIES IN DETAIL
HOW GIS IMPORTANT
INTEGRATED MULTIMEDIA DATABASE OF FARM SECTOR
Aggretation of
Available
Information
Contents with
various Agencies
Recording/
Acquiring of
New Contents
Digitisation of
the contents into
a common
format
Central Processing
of Information
Development of an
active Web GIS Platform
Final Delivery in various
formats
INTEGRATED DATABASE ON FARM SECTOR
WEB PORTAL TELECAST GIS SYSTEM PRESENTATIONS REPORTS
THE WORK FLOW
www.greentouch.in
T H A N K Y O U
www.greentouch.in
T H A N K Y O U
COST ESTIMATION (approximate)
TOTAL DOCUMENTATION SUPPORT TO RKVY
Sl.No. Component Amount
Service tax
(@10.3%)
GRAND TOTAL
1
Aggregation of available contents
and Digitisation
2,50,000 25750 2,75,750
2
Web Portal with Active Web GIS
Platform (development and
management for 1yr) (including
geotagging of project locations all
over kerala with GPS equipments)
12,50,000 128750 13,78,750
3
Multimedia Presentations,
News letter (4 issues) and
Annual Compendium on RKVY
5,00,000 51500 5,51,500
4
Video documentation of success stories
/ achievements (30 nos) 30,00,000 3,09,000 33,09,000
5
Telecast fee (for 30 programmes)
(revenue mode to be worked out)
6,00,000 61,800 6,61,800
GRAND TOTAL 56,00,000 5,76,800 61,76,800
OUR CLIENT PROFILE
State Horticulture Mission Kerala (Total Media Support / 36 lakhs project)
Vegetable Initiative for Peri urban clusters (Total Media Support / 30 lakhs)
Dept. of Animal Husbandry (State wide documentation/ 7 lakhs project)
CPCRI, Kasargod (Institutional documentation / 6 languages / 5 lakhs project)
International Coconut Gene Bank, Kidu, Karnataka (Institutional documentation)
National Agricultural Innovation Project (Short films on various subjects)
NABARD Regional Office, Kerala (Audio Advts for IFFCO_Kissan Project)
National Informatics Centre, TVM (Technical films on Portal Management)
Kerala Veterinary & Animal Sciences University (TV Advt for Aishwarya Poultry Project)
College of Veterinary & Animal Sciences, Mannuthy (Multimedia Information Kiosk)
College of Agriculture, Vellayani (various technical films)
Dept. of Agriculture, ATMA Program (Technical Documentation)
Department of Food & Civil Supplies (Complete documentation on National Trade Fest 2011)
Dist. Panchayath, Thrissur& Kerala Agricultural University (Film on Hariyali Project)
GramaPanchayath, Elappulli, Palakkad (winner of Green Kerala Express Award worth 1 crore)
Krishi Vigyan Kendra, Pathanamthitta ( 5 documentaries/ technical films)
Malayala Manorama, Kottayam(Success Stories Finalists of Karshakasree Award 2009 and 2011)
State Bank of Travancore, HQ, TVM(Documentary on agrl. schemes)
South Malabar Gramin Bank, HQ, Malappuram(4 success stories on farmers clubs)
OUR SPECIALITIES
Total support for entire program production (including program design, script,
camera, direction, post production and mastering in various formats)
Continuous/phased electronic tracking of events/programs/projects and
compilation in diverse formats for reporting, documentation and telecast
5yrs assured archival of media files and any-time updation/remake of programs
Costing negotiable within DAVP (Govt. of India) approved rates
Association with professional management agencies for quality maintenance
Cost-effective, Quality-assured and Time bound delivery of products and services
HUMAN RESOURCE
Overall co-ordination by expert having ample proficiency in the
content/technological/creative aspects of program making
Experienced Consultants for related core areas like IT, GIS etc
Panel of experts to handle subject areas like Agriculture, Animal Husbandry,
Dairying, Fisheries, Forestry, Co-operation, Rural Development, Environmental issues,
Social issues, Women Empowerment, Technological interventions, Health & Hygiene etc.
Scripting and translation support for all Indian languages
Qualified and experienced media technicians handling all aspects of production
Masters in Computer Applications & Business Management handling core activities
PROFESSIONAL PRODUCTION SETUP
Industry standard production facilities (indoor & outdoor)
Professional cameras to handle High Definition (HD&HDV) and
Standard Definition (DVCAM & DV) video acquisition formats
Hybrid recording facilities for simultaneous multi tasking
Specialised devices for scientific & technical documentation
Multi camera setup and professional lighting solutions
Geo tagged videos for integration with our GIS based media database
Indoor recording facility with chroma setup
INDUSTRY STANDARD POST-PRODUCTION
Advanced digital studio with latest equipments and software tools
3 Non-linear Edit Stations and Graphics Suite for professional post production
Advanced sound handling facilities for recording/dubbing/editing/mixing
and music/effects production and digital audio mastering
CD/DVD multiplication facility with professional packaging
High end server with RAID facility for media archival and live editing
10hr total backup with powerful UPS system to combat power failures
Planned and well organised ambience for supporting better productive work
ACTIVITIES IN DETAIL
AGGREGATION OF AVAILABLE INFORMATION CONTENTS
Though organised efforts for documentation has not been done so far; recorded videos,
still photos, published reports etc. are available with various agencies, especially with respect to
the pre-project phase.
Some related footages are available with various media agencies/channels also.
All such rushes/footages/files will be collected and utilised for documentation.
DIGITISATION OF CONTENTS FOR VARIOUS REQUIREMENTS
Various agencies will be having documented contents/reports in diverse formats.
Moreover soft-copies of various contents may not be available.
So all the available contents are to be converted to standard and uniform formats
for making them useable for various requirements including reporting, telecasting, webcasting,
archiving etc.
TOTAL DOCUMENTATION SUPPORT TO RKVY
ACTIVITIES IN DETAIL
RECORDING/ACQUIRING OF NEW CONTENTS (VIDEO DOCUMENTATION)
Progress/Achievements having visual impact will be recorded professionally with telecast standards.
The stories/events/profiles to be recorded will be finalised in consultation with RKVY officials and will
be acquired following a well prepared time schedule. Geotagging will be done to make the footages
compatible for GIS applications. A video server having 10TB (10000 GB) capacity will be set up at our
studio for exclusive handling and realtime editing of RKVY videos.
PROGRAMMES FOR TELECAST
Success stories told in a striking manner is the best way to impress public and to create positive
thinking about the scheme. Of all the achievements/progress screened, visually rich themes having
programme relevance will be identified and will be captured with professional setup having telecast
quality. Industry standard camera/lighting solutions suitable for technical documentation will be used
for production. Post production will be done on professional edit suits with commentary voice,
graphics, effects, background score etc. These programmes thus produced will be telecast through
channels (will have to be finalised through discussions) hiring appropriate time slots.
TOTAL DOCUMENTATION SUPPORT TO RKVY
ACTIVITIES IN DETAIL
DEVELOPMENT OF AN ACTIVE WEB-GIS PLATFORM
GIS is a set of tools for collecting, storing, retrieving, transforming, analysing and displaying
data that are spatially referenced to the Earth. It stores information about the world as a
collection of thematic layers that can be linked together by geography and facilitates scientific
modeling and analysis of information and processes and allows a natural visualization of the
same. Active Web GIS allows sharing and use of geographical information through web. The
advantage of this is that it can be accessed from anywhere with a PC and Internet connection
without having the need for GIS softwares in any of the client machines.
This will enable the RKVY to document and manage the entire information on a geo-tagged
way so as to make it more meaningful, productive and dynamic. The advantage of Active Web
GIS is that it allows access to anywhere with a PC and internet connection and does not require
any software to be installed for information access, thereby eliminating the financial burden of
purchase and maintenance of software by stakeholders. The information and reports can be
viewed, navigated and queried in any Internet Browser application that comes in every PC
along with Windows, Linux or any other operating system.
TOTAL DOCUMENTATION SUPPORT TO RKVY
ACTIVITIES IN DETAIL
DEVELOPMENT OF A COMPREHENSIVE WEB-PORTAL FOR RKVY
A comprehensive Web Portal with various modules to cater to the
communication/documentation/reporting/archiving requirements of RKVY will be
developed and operationalised.
The various modules will be finalised based on the discussions and need assessments.
It will be designed in such a way to bring all the agencies/components/activities under a single
window for effective and time bound management of the project.
It will act both as an archiving platform for the completed activities and a management
platform for the on-going and forthcoming activities.
TOTAL DOCUMENTATION SUPPORT TO RKVY
ACTIVITIES IN DETAIL
GENERATION OF REPORTS INCLUDING MULTI-MEDIA PRESENTATIONS
The Active Web GIS Platform and RKVY Portal will be designed to generate reports of diverse
formats which will enable the efficient management of RKVY in the most fruitful manner. Apart
from this, we will be happy to prepare various multi media presentations with the resources
gathered; for favour of multi-level reporting and various presentations.
PUBLICATION OF NEWS LETTER / ANNUAL COMPENDIUM
Since we are tracking all the major RKVY initiatives in a regular manner, it would be productive
to have publications highlighting various projects/progress/achievements. For this quarterly
News Letters and an annual compendium are proposed. A compendium on success
stories/achievements with scheme highlights is proposed with attractive layout and design in
multicolour 96 page book format for one time yearly compilation of successful interventions by
SHM projects/components. This will keep the RKVY live among policy makers, administrators,
stake holders, extension personnel etc.
TOTAL DOCUMENTATION SUPPORT TO RKVY