USSD

Center
The immediate response
1.1
Index
1. USSD Center, the immediate response ...................................................................................................2
2. USSD Center Benefts ....................................................................................................................................4
3. USSD Center Applications ..........................................................................................................................6
3.1 USSD Balance Billing .........................................................................................................................6
3.2 USSD Contents ....................................................................................................................................6
3.3 USSD Information ..............................................................................................................................6
3.4 USSD Portal .........................................................................................................................................7
3.5 USSD Mobile Marketing ..................................................................................................................7
4. USSD Center Architecture............................................................................................................................9
4.1 Solutions domain. ............................................................................................................................9
4.2 Interaction with external systems ................................................................................................9
4.3 Components of the solution. ..................................................................................................... 10
5. USSD Center characteristics ..................................................................................................................... 13
5.1 Functionalities .................................................................................................................................. 13
5.2 Solutions usability ......................................................................................................................... 14
5.3 Monitoring and control ............................................................................................................... 15
1
USSD Center, the immediate response
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USSD Center
The immediate response
USSD Center, the immediate response 1.
USSD Center is a USSD (Unstructured Supplementary Services Data) solution that
enhances and broadens the business possibilities of mobile telephony operators,
ofering numerous interactive communication applications through GSMs USSD
messages.
It helps cell phone companies achieve higher incomes and acquire client fdelity
through the ofer of multiple added-value services at very low investment costs, making
the most of the existing GSM networks capacity.
USSD Center is fexible and highly confgurable. Ofers the autonomy to create
applications through a graphic environment -Service Creation Environment (SCE)-,
accelerating the implementation of new services with excellent time-to-market and
time-to-revenue.
USSD Center is a multi-platform solution that accomplishes efcient integration to
applications external to the operator through Web Services open interfaces and SMPP
protocol.
2
USSD Center Benefits
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USSD Center Benefits 2.
Allows operators use the existing GSM networks full capacity in order to
minimize costs and obtain greater proftability, providing new added-value
services through USSD messages.
Increases client fdelity through the generation of new commercial strategies
based on interactive communication applications with competitive and highly
functional response velocity.
Optimizes costs on SMS and voice infrastructure , allowing the replacement or
complementation of ofered services through IVRs or SMS messages via USSD
services.
Accelerates implementation and commercialization time , ofering the possibility
to create new services or modify existing ones through the SCE graphic interface.
Easily integrates to SensIT IVRs in order to enhance Call Centers productivity.
Protects the existing investment due to its modular architecture, allowing both
vertical and horizontal growth, minimizing time and associated costs.
Reaches elevated trafc volumes and high delivery performance, since it has
direct connection to SS7 network.
Allows application functioning while roaming, for as the transmission of
solutions data is performed directly with the HLR.
Ofers accurate information for decision-making, given that the solution provides
statistics on platforms trafc, registering all generated transactions: consultation
of remaining credit, amount of calls, among others.
Allows access to services for an important amount of subscribers, since it is an
open solution for all type of mobile phones with GSM technology.
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USSD Center
Benefts
3
USSD Center Applications
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USSD Center Applications 3.
USSD Balance Billing 3.1
Billing Control . Allows consultation on remaining credit, minutes and invoicing
expiration, as well as data update.
PAY2PEER . Simplifes and stimulates recharge as well as facilitates credit
transfer.
Collect Call . Allows reverse charge calls.
Top Me Up . Enables credit transfer between accounts.
Roaming Applications . Call Me Back. SMS Roaming.
USSD Contents 3.2
News . Communicates last-minute RSS news, ofers trafc reports, weather
forecast and horoscope. Informs on currency, bonds and share values, and gives
results of games of chance.
Localizations . Enables the localization of diferent services: drugstores on duty,
hospitals, police stations, restaurants, bars, shopping malls, cinemas, trafc
surveillance cameras, etc.
USSD Information 3.3
Notifcations . Notifes subscribers about messages of interest, such as Ive
arrived and S.O.S. requests.
Call Me . Allows suscribers to request communication with another by means of a
simple USSD message.
Help . Facilitates the process of immediate services request: taxi, towing, among
others.
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USSD Center
Applications

USSD Portal 3.4
Entertainment . Allows the presentation of interactive menus containing trivia,
games, etc.
Translate . Gives the possibility to ofer translation services in diferent languages
in real time.
USSD Mobile Marketing 3.5
Promotions . Notifes suscribers about current discounts and promotions.
Broadcast . Can be integrated to applications that administrate advertising,
political or solidarity campaigns.
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USSD Center Applications
4
USSD Center Architecture
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USSD Center Architecture 4.
USSD Center has been designed on the bases of an open, modular, scalable, fexible
and viewable architecture. Its redundant, taking into consideration hardware and
software fault tolerance as well as eventual contingencies between sites in order to
guarantee the service.
Solutions domain. 4.1
USSD is the capacity to transport information through GSM networks signaling
channels.
USSD Center implements the modules needed by the operator in order to rapidly
provide new interactive data services using its existing network.
Interaction with external systems 4.2
USSD Center provides Web Services open interfaces and SMPP protocol for connection
with external applications.
Through the APIs, the system gains access to operators platforms -Legacy Systems- to
perform consultation or data modifcation transactions.
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USSD Center
Architecture

SS7 : implements MTP1, MTP2 y MTP3 protocols.
SIGTRAN : implements SCTP y M3UA protocols.
FTP : allows the transfer of operation information to external systems.
SCCP , TCAP, MAP: implements USSD Gateways protocols.
SMPP : bears SMS sending.
Components of the solution. 4.3
General vision of USSD Centers integration from its logic architecture and main
components.
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USSD Center
Architecture

USSD Center includes the following functional modules:
USSD Gateway : it drives the SS7 interface to the GSM/UMTS network and
translates the messages into IP format (SMPP or Web Services). It is the link
between the GSM network and the service applications and portals. It has
compatibility with USSD Phase 1 and Phase 2, and bears Push and Pull services.
It provides a mechanism for the fexible routing of messages to the corresponding
applications.
Application Server (SLEE) : it is a USSD based services portal that communicates
with USSD Gateway and external applications utilizing SMPP for the frst
and Web Services for the second. It provides the environment for the services
execution logic. It includes the Service Creation Environment (SCE).
SCE : it is a graphic tool that defnes the fow of services by giving the
possibility to create new applications or modify existing ones in a practical
way.
USSD Back End : contains the Database for the storage of all information on
confguration, services and messages details. It also provides the interfaces
needed for USSD Gateway and Application Server.
USSD Client Custom Interface : it is a module developed for each operator. It
allows the implementation of an interface between the applications developed on
the USSD Center platform and the operators systems. It exposes Web Services
to the platform and executes the necessary protocols in order to gain access to the
Legacy Systems.
Administrative Web Console : it is a web interface for the confguration of
services, reports, system security and platform generalities.
Export : allows the delivery of the information generated by the systems modules
to the external systems.
Security : implements the logic for the management of actions, profles and
subscribers. It is composed of a group of Stored Procedures kept on the Database.
Events : enables the management of events and alarms, allowing the monitoring of
the systems diferent components with notices for the operator.
Reports : allows the administration of automatic reports, including e-mail result
delivery and the possibility to asscociate a calendar and addressees groups.
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USSD Center
Architecture
11
5
USSD Center Characteristics
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USSD Center characteristics 5.
Functionalities, solutions usability and USSD Centers monitoring and control.
Functionalities 5.1
Possibility to create new applications or modify existing ones through the SCE,
which provides a graphic interface for the defnition of the services fow:
USSD messages to the subscriber.
Data entry from a mobile terminal.
Confguration of unlimited menu levels.
SMS messages delivery.
Access to Web Services.
Log registration on either text fles or Database.
Administration of session and local variables.
Easy implementation of help sites.
Confguration and management through the Administrative Web Console:
Administration of subscribers, profles, permissions and activity log.
Monitoring of systems events and alarms.
Confguration of diferent lists: black lists, black lists with exceptions, white
lists.
Possibility to program the execution of changes on services to be performed
on a future date.
Confguration of routing tables for the Gateway.
Direct dialing from the mobile phone utilizing access codes.
Export of operations information to external systems through FTP.
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USSD Center
Characteristics

Record of every generated transaction: consultations on remaining credit,
recharges, credit transfer, among others.
Automatic generation of statistics.
Automatic reports with e-mail result delivery, allowing the association of a
calendar.
On-Line Monitoring: Real Time Monitor, SNMP, Web Console.
Possibility to implement applications on diferent development platforms: Java,
.Net, etc.
Solutions usability 5.2
Administrative Web Console : facilitates users operation by the ofer of a simple
and friendly web interface application.
Service Creation Environment : allows the defnition of the services fow through
the creation of new applications or modifcation of existing ones, by means of
drag-and-drop operations performed on a user-friendly graphic interface.
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USSD Center
Characteristics

Monitoring and control 5.3
Administrative Web Console: allows the observation of events and recognition of
alarms through the USSD Center monitoring.
Real Time Monitor : allows real time
monitoring of all systems components
through graphs that facilitate the
functioning supervision and fault
detection. The alarm system is included
within the monitors functionalities.
SNMP : provides information on the status
of each of the USSD Centers modules,
which report the information and generate
the traps selected for monitoring by the
registered SNMP clients. SNMP support
for determined hardware and Database
components is included as well.
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USSD Center
Characteristics
Corporate Overview
Rights reserved. Forbidden its complete or partial reproduction, transmission, transcription or translation to other
language without ATS advanced technology solutions written permission. The present document is just informative and
subject to modifcations. Copyright 2009 ATS advanced technology solutions.
ATS is a Latin American company with global projection.
Since 1991, it has been developing added-value technology solutions that enable the
intelligent processing of communications.
Being present in Argentina, Brazil, Uruguay, Mexico and Colombia -and in other
countries through its frst-rate partners- it provides solutions to the regions major
business holdings: Telefnica, Telecom, Nextel, Amrica Mvil, Millicom, UNE,
Tectoy, Intelig and Oi.
Starting from a client satisfaction focused strategy, ATS accompanies the operator on
every step of the commercial process, in order to ofer efcient solutions that optimize
its investment and facilitate its evolution.
As a result of constant investigation and development investment, ATS has become
a pioneer company on cutting-edge solutions for fxed, mobile and private networks,
which make communication among millions of subscribers all over the world
possible.
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