PR AGENCY IN INDONESIA

Created by :
Melinda Paramitha
Metharina Diva
PR 15-2c
Lecturer :


PR AGENCY DI INDONESIA

1. Power PR
PROFILE
We deliver the strategic solution to our clients worldwide.
PowerPR is the Strategic Public Relations company that offers integrated communications and
investment strategy. Founded by Christovita Wiloto, have handled more than 70 clients, from
Indonesia and many other countries such as Singapore, Malaysia, USA, Australia, China etc.
Our services are tailor made and design to support companies to achieve a powerful result. We assist
and support clients and companies in the field of strategic communications as tools to interact with the
simplest mechanism and yet getting the highest possible impact.
SERVICES
Change Communications
Every company does change its management regularly. What matters the most is how they deliver the
message to internal and external stakeholders. The key word is to prepare earlier before the change
occurs in that company. Whether its a new management, new regulation or others we make sure to
manage communication inquiries and send the right messages to the right audience.
Crisis Management
Our team will help to create and implement programs that build a goodwill for your company, quickly
correct the damage, deal with all aspects of an emergency situation, response mechanism for every
crisis scenario, review and updating the plans and follow up after the crisis.
Financial Public Relations
Our financial service is integrated in Investo Indonesia, an Integrated Strategic Investor Relations
Counseling and Support Services.
Government & Parliaments Relations
We assist clients to improve communications with government, legislators and regulatory agencies to
create mutual understanding.
Investor Relations
We assist clients on Integrated Strategic Investor Relations Counseling and Support Services. We
provide a full range of services which include:
1. Comprehensive investor communications programs.
2. Tailored investor relations programs for IPOs.
3. Corporate positioning and key message development.
4. Investment community marketing.
5. Financial media relations.
6. Transactions and Special Situations/Crisis Communications.
7. In-depth investment community perception surveys.
Our investor relations expertise encompasses numerous financial communications issues and events
including IPOs and other securities offerings, mergers and acquisitions, spin-offs, management
transitions, strategic alliances, investor days, crisis communications, stock exchange listings,
divestitures and others.
Issues Management Strategy & Implementations
Handling and prevent major issues or crisis that could directly affect clients by working together with
management when clients, employees, investors, stakeholders, regulators, and governmental bodies
are all demanding immediate answer and action.
Legal Activities
We assist clients in the litigation PR field, where we work to manage rapid communications process
during the court period. We handle the external stakeholders , keep and feed related information so
they are up to date with the recent updates in the legal process. Adding to that, we also assist clients in
out-of- court settlements preparation and finalization. It is our goal to deliver the best outcome for
our clients yet still maintain a win-win solution for everybody.
Marketing CommunicationsFormulated in a brief essence as managing a good and rewarding
relationship in the long run between your brand(s) and its/their consumers. By having this good long
term relationship your brands will reap a competitive positioning within the market which is getting
more and more fierce.
This long term good relationship would be managed by managing one consistent single message from
time to time between all your brand communication tools, either above the line or/and below the line,
to give your brand(s) personality and unique competitive positioning within the market. Technically,
it has to do with integrating all your marketing tools, approaches, and resources to maximizing impact
on consumer mind and resulting into a maximum profit at minimum cost.
Media Relations
Delivering the specific clients needs and to achieve long-term objectives to the whole potential media.
We also subscribe to key financial, business and trade publications to help keep our clients well
informed.
Public Relations
We assist and support clients and companies in the field of strategic communications as tools to
interact with the simplest mechanisms and yet getting the highest impact possible.
Publicity
Through our news releases and other methods we design our publicity for the clients to broaden
knowledge and positive recognition of our clients. Publicity is relatively less costly when compared
against advertising. Publicity is perceived as objective news or credibility rather than self-serving
promotion.
Reputation Management
Business decision will always have implications to who company interact such as shareholders,
customers and employees, as well as suppliers, government regulators, the media, and even
competitors. One of the implications from the decision is reputation, and reputation is a major asset to
the company. We will help our clients to manage their reputation by preserved and enhanced it.
CLIENTS
Agincourt Resources, Agung Podomoro Group, Bahana Securities, Bank Commonwealth, Bank
Danamon, Bank Indonesia, Bank Permata, Bank Universal, Bentoel Prima, Bina Nusantara, Biznet
Networks, Bank Tabungan Negara, Buana Finance, Carnegie Wylie & Company Sydney, China,
CIMB GK GOH, Danareksa, Dharmala Intiland, Domain Solusi Perdana, Gading Grande
Residences, Garuda Indonesia, Hailai International Executive Club, Hudson Advisors Indonesia,
Indonesiawood.com, Jakarta City Center John Robert Powers, Lembaga Manajemen FE-UI,
Lindeteves Trade Center, Mandiri Sekuritas, Modernland, Newmont Nusa Tenggara, Nusantara
Capital, Adconcept Indonesia, AJ Manulife Indonesia, AJ Sewu New York Life, Akademi Bina
Insani, Arlanin, Asahimas Flat Glass, Avon Indonesia, Bank Indonesia, BII Finance Center, Booz-
Allen & Hamilton Indonesia, BPPN, Budidaharma Dibyaraga, Daya Insan Perdana, Era
Commerce, Panin Bank, Pearson TV Asia, PowerGen Jatim, Sarinah, Sinar Mitra Sepadan
Finance, Standard Chartered Bank, Starcity, STIE Nusantara, The Pakubuwono Residence, The
Plaza Semanggi, Tugu Pratama Indonesia, TVN, Ukrida, Uni Erop, Yayasan Bunda Mulia, Global
Sources, Harapan Sawit Lestari, Hill & Associate, Himp eks Boga & Prawita Indonesia, Rajawali
Corp, AD, McKinsey Indonesia Mercure Slipi, Novotel Bogor, Nusa Halmahera Minerals,
Srilangka Airlines, SSL Healthcare, Texmaco, Wika Realty, Win.s Ad, Yasa Wirya Tama Cipta,
Kawasan Berikat Nusantara, Krya Titian Asih, Mabes TNI, Radio One 101.25FM, Republik,
Smithkline Beecham, Indiline.com, Inter Delta, Jaring Data Interaktif, Performing Art Agency,
CIMB Niaga Securities

2. FORTUNE PR
PROFILE

When the number of foreign investments increased in 1980s, there's a new growing opportunity for
strategic communications, especially in public relations. PT. Adwitiya Alembana, now PT Fortune
Adwicipta, established corporate communications division in 1983 with Miranty Abidin as the leader.
The success of her leadership has brought forth PT Fortune Pramana Rancang, separate from PT
Adwitiya Alembana, in 1986 and she has been the President Director of Fortune PR ever since.
Fortune PR was among the first and has always been the leading Indonesian Public Relations
consuntancy.
Since its establishment, Fortune PR has worked with various clients from diverse backgrounds and
problem areas including health care, technology, digital, finance, crisis management, CSR, litigation,
marketing, production, sports, public affair, social marketing, and many more. Fortune PR's landmark
campaigns include Sampoerna's corporate communications campaign, that has succeeded in
transforming Sampoerna's corporate profile as a modern, professional company striving for
excellence. Another landmark campaigns are Perum Pegadaian's corporate transformation program,
Nestle's pork fat crisis communications campaign and "Lingkaran Biru KB" family planning
campaign.
In 2011, Fortune PR transformed herself to be a full-service strategic communications consultancy,
providing not only PR services, but also digital, advertisement, event, brand strategy, and social
marketing. We know Indonesia, we understand international businesses, we are experts in various
industrial sectors, and we are willing to learn and adapt with the changes in global situation on daily
basis in order to provide the best strategic communications services for you and your company.
THE PHILOSOPY
VISION OF THE COMPANY
To improve Quality of Life and bring value through impactful Communications
MISSION OF THE COMPANY
Roles: act as the guiding light to show the way to improve the quality of life
Team: motivated, creative, innovative team that seeks for excellence
Service: impactful communications
Clients: brand owners that are committed to improvement and progress
Benefit: functional - partnership in growth, emotional - secured

SERVICES

-Media Relation
Good media coverage is necessary to ensure a sustained interest for your brand. Our media relations
specialists aim to help clients to increase perceptivity of the media industry by managing all
communication between the company and various media outlets. By providing insights and advice,
the media relations specialists allow clients to leverage on our services to obtain optimum media
coverage for the company.
Through our relations with various media outlets, from newspapers to radio broadcasts and television
stations, we will help our clients achieve branding success by providing journalists with influential
content about your product or event. Good media coverage is necessary to ensure a sustained interest
for your brand. Our media relations specialists aim to help clients to increase perceptivity of the media
industry by managing all communication between the company and various media outlets. By
providing insights and advice, the media relations specialists allow clients to leverage on our services
to obtain optimum media coverage for the company. Through our relations with various media
outlets, from newspapers to radio broadcasts and television stations, we will help our clients achieve
branding success by providing journalists with influential content about your product or event.
Our media relations services includes:
Media events: press conference or press gathering
Press release development distribution
Exclusive interview arrangement
Media visit or site visit
Media workshop
Article writing
Key Opinion Former article and interview
Media trip or fam trip
Chief editors gathering
And some others
- Corporate Communication
We at Fortune PR understand that it is challenging to sustain credibility in the midst of the ever-
changing market forces. Our Corporate Communications officers help our clients to handle various
issues that can affect all types of businesses, as well as improve their relationship with stakeholders
and communities. We have a highly experienced team from different backgrounds and expertise to
provide insights and advice to our clients from diverse industry. With the right channels and skills, we
are certain that we have what it takes to build and strengthen your company's reputation.
Harmonizing internal and external communications to build stakeholders' support, and loyalty upon
which the corporate reputation is dependent has been the challenge of corporate communications.
Since its establishment, corporate communications has been Fortune PR's core strength. Furthermore,
it has built the required expertise and network in perceiving the above challenge with its trusted
reputation and experience.
Fortune PR provides consultancy to make sure that clients talk the same message to all of its
stakeholders to transmit coherence, credibility and ethic. Fortune PR helps clients to build and
communicate corporate messages, vision, mission, values, actions and practices to corporate
stakeholders.

- Crisis Communication
In a dynamic industry, Fortune PR understands that crisis is inevitable. Crises which are handled well
reflect a good internal system that in turn will further strengthen the companys reputation. Our team
provides our clients with support and guidance in issues regarding crisis communication and
management.
Fortune PR explores the dynamics of identification, planning and eventually managing issues of crises
and their multifaceted consequences to our clients and their stakeholders. We work closely with our
clients to handle crisis threats thoroughly and effectively so as to minimise damage and quickly
reinstate the companys credibility and reputation by re-establishing the public trust towards your
brand.
We develop crisis management manuals, conduct crisis management workshops, and apply crisis
communications strategies to turn crisis into a reputation building opportunities. We assist clients to
respond to the most demanding and sensitive business situations, minimizing reputation damage,
maintaining the establishing reputation in crisis situations.
Fortune PR has done the legendary crisis communications in Indonesia for the following clients:
PT Nestle Dancow Indonesia during the pork fat rumor in 1988.
Bank Indonesia during the liquidation process of 13 banks in 1999 Asia economic crisis.
PT Tarra Group during the infamous accident causing the death of a girl during the visit of A1 boy
band to one of Tarra's shop in Jakarta in 2001

- CSR Communication
Corporate Social Responsibilities has become an increasingly relevant PR tool for our clients
precisely because it is extremely effective in reaching out to the media and helping to build brand
reputation. Our CSR officers provide advice and support to our clients to ensure that they become a
more sustainable and socially responsible company. We will provide the necessary guidance and
support to our clients in carrying out various initiatives that will provide sustained benefits to the
community, yet at the same time, giving our clients the media coverage that they need.
Effective CSR can help to build branding success if it is effectual in helping to form a positive public
perception of the brand. Our dedicated team will provide compelling content to the media in order to
provide optimum media coverage of our clients CSR efforts. This will in turn help to strengthen and
build a legitimate, positive viewpoint of our client.
Continously communicating corporate social initiatives is necessary to ensure stakeholder support for
the company and social license to operate. Fortune PR helps clients to audit their CSR activities,
determine the performance of each CSR activity, design sustainable CSR programs, communicate and
evaluate CSR programs in building clients goodwill index. Fortune PR also assists clients to
communicate CSR activities which provide value to the community and wider target audience.

- Financial Communication
Having excellent relationships and knowledge of the key players in the financial industry has been
advantageous for our financial communication team in helping our clients navigate through their
finance-based challenges. Fortune PR has provided counsel and support to many high-profile financial
institutions. Our awareness of the regional and global financial situation has also helped us to
understand our clients needs and has proven to be effective in confronting their problems in the
financial services industry.
Our Financial PR team integrates finance, communication, marketing and legal in establishing
support, trust and favorable opinion for our clients in the financial community, in optimizing our
clients corporate value.Our financial PR team is concerned not only in building corporate image, but
also with legal interpretation and adherence to Indonesias capital market regulatory board. As a part
of PT Fortune Indonesia Tbk, the only communications consultancy in Indonesia Stock Exchange, we
understand the legal aspects that all companies need to comply in Indonesias capital market. Fortune
PR has pioneered the financial PR and IPO PR services in Indonesia by serving Indonesias landmark
IPO campaigns.
Fortune PR leads the way in designing messages that are compliant and at the same time will resonate
with investor and financial media audiences. Fortune PR also assists clients in investor relations,
establishes investor relations team, provides investor relations training, monitor financial news,
industry-related news and build good relationship with the financial community.
Fortune PR has done the IPO communication services for the following clients:
PT Indosat Tbk in 1994
PT Telekomunikasi Indonesia Tbk Telkom in 1995
PT Bank Negara Indonesia (Persero) Tbk in 1996
PT Gema Graha Sarana Tbk in 2002
PT Fortune Indonesia Tbk in 2002
PT Bank Rakyat Indonesia Tbk in 2003
PT Bank Bukopin Tbk in 2005
PT Mobile 8 Telecom Tbk in 2006
PT Darma Henwa Tbk in 2006
PT Ciputra Property Tbk in 2007
PT Truba Jaya Engineering Tbk in 2008
PT Adaro Energy Tbk in 2008
PT Kertas Basuki Rachmat Indonesia Tbk in 2008
PT Prime Petroservices Tbk in 2008
PT Benakat Petroleum Energy Tbk in 2009
PT Tower Bersama Infrastructure Tbk in 2010
PT BUMI Resources Minerals Tbk in 2010

Litigation Communications

Fortune PRs litigations team has managed the communication process during the course of
clientslegal disputes, delivering accurate information, avoiding misperception and
miscommunication. Through our works, we have reached our target audiences with credible
messages, working together with Key Opinion Formers, and finally gaining the support our clients
need. Fortune PRs litigations team has managed the communication process during the course of
clients legal disputes, delivering accurate information, avoiding misperception and
miscommunication. Through our works, we have reached our target audiences with credible
messages, working together with Key Opinion Formers, and finally gaining the support our clients
need.

Integrated Marketing Communications

Indonesia is a large, extremely challenging and dynamic market place. Fortune PRs IMC team is
assisting Consumer marketers (B2C) and Business to Business (B2B) marketers in facing the
increasingly challenging market demands. These challenges include rapidly changing consumer
preferences, product crisis and trust issues. With a strong brand-based strategy behind marketing
communications solutions, we strive to assist our clients in gaining profit and increasing their market
shares.
Fortune PR provides these combination for Integrated Marketing Communications services:
Brand strategy
Market research
Media relations
Advertising
Event
Brand activation
Digital communications
Publication

Communication Production

Our strategic design team to create innovative, inspiring design to tell your stories. Designs connect
your brand to your target audience, convey messages and build the perception, image and support you
need. We work from strategy, planning, production and delivery.
Fortune PRs production services include the following:
Company annual report
CSR report
Corporate design, identities, and guidelines
Brand book
Video presentation
Event production
Collateral
Filler
Advertising


Public Affair Communications

Fortune PR understands that having a sound policy is essential for the continuous growth of your
company. That is why our Public Affair Communications team has a global network of experienced
professionals which can help our clients overcome challenges regarding public affairs. Consisting of a
diverse and experienced team, we offer our clients a collective wisdom and insight, as well as coming
up with strategies to influence public opinion and policymakers.
Fortune PR engages stakeholders to explain our clients' policies by providing clear and accurate
information, avoiding misperception and to lobby on issues which could impact upon clients ability
to operate successfully. Our work combines government relations, media communications, issue
management, corporate and social responsibility information dissemination and strategic
communications advice. We aim to influence public policy, build and maintain a strong reputation
and find a common ground with stakeholders.
Our public affairs service includes:
Government relations
Parliamentary relations
Stakeholders relations
NGO relations
Fortune PR has done the public affair communications for the following clients:
Ministry of Energy and Mineral Resources of Indonesia conducting the consultative meeting with
the stakeholders during the introduction of Oil and Gas bill in 2001.
Bank Indonesia conducting the consultative meeting with the parliament during the introduction of
Central Bank bill in 2000-2001

Social Marketing

Through our Social Marketing work, we have worked with clients to influence behaviours and
mindsets toward a better way of life.
For BKKBN (Indonesia's National Family Planning Coordinating Body), Fortune PR has conducted
the social marketing campaigns to introduce the use of condoms as part of the National Family
Planning program in 1992.
With Fortune Indonesia, Fortune PRs success in social marketing campaigns was acknowledged
internationally. Aku Anak Sekolah campaign that was conducted during monetary crisis in 1997-
1998 was acknowledged as the most successful education campaign by the World Bank.
For KPK (Indonesias Corruption Erradication Agency), Fortune PR has developed the grand strategy
to erradicate corruption in Indonesia. In anti money laundering campaign, Fortune PR has built better
understanding about money laundering and supported initiatives to fight money laundering in
Indonesia.

Digital Communications

The digital age is dynamic. In an era where news can be reached within seconds, digital
communications has never been more important. Fortune PRs digital communications team delivers
effective and influential digital campaigns that have far-reaching effects. From planning to execution,
our team of digital professionals challenge ourselves with every new project to keep up with the
rapidly changing industry. Innovative and creative public relations strategies are what we delivered
with every project.The digital age is dynamic. In an era where news can be reached within seconds,
digital communications has never been more important. Fortune PRs digital communications team
delivers effective and influential digital campaigns that have far-reaching effects. From planning to
execution, our team of digital professionals challenge ourselves with every new project to keep up
with the rapidly changing industry. Innovative and creative public relations strategies are what we
delivered with every project.
Fortune PR Digital Communications services are:
Social media marketing strategy
Social media account handling
Social media complaint handling manual
Website rejuvenation
Mobile activation strategy
Mobile application development
Digital advertising

Awards & Achievements

Below is the list of awards that Fortune PR has received over the years:
Year Awards Given by
2007 The Best PR Agency Cakram magazine
2008 The Most Creative Professional BKPM
2009 The Best of The Best PR Agency
MIX Marketing Communications
magazine
2010 The Best of The Best PR Agency
MIX Marketing Communications
magazine
2010 The Most Recommended PR Agency
MIX Marketing Communications
magazine
2010 The Best Target Market Insight
MIX Marketing Communications
magazine
2010 The Best PR Program of The Year
MIX Marketing Communications
magazine
2011 PR Agency of The Year - Silver
MIX Marketing Communications
magazine
2011 The Best Team Work
MIX Marketing Communications
magazine
2011 The Most Reputable PR Agency
MIX Marketing Communications
magazine
2011 The Best in Insight of Client's Industry
MIX Marketing Communications
magazine
2011 The Best in Insight of Client's Market
MIX Marketing Communications
magazine
2011 The Best of The Best PR Agency
MIX Marketing Communications
magazine
2011
South East Asia Consultancy of The Year -
Finalist
The Holmes Report
2012
South-East Asia Consultancy of The Year -
Winner
The Holmes Report
CLIENT

Power Generation : Electricite De France, British Gas, GE Turbine, PLN, World Energy Council
(KNI-WEC)
Trade-related Organizations : BPEN, Mauritus Offshore Business Activites Authority, Hongkong
Trade Development Council, Korean Trade Council, Traditional Medicine Expo-Singapore 2009
IT & Electronics : Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, RTM, D-
Link, ZTE, Transition System,
Telecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, NEC, PT Telkom,
Indosat, AT & T , Nortel, Alcatel, Samsung, O2, Fren, tower Bersama Group, Excelcom
Oil & Mining : Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Vbakrie Brothers,
Enercorp, BAPP, Benakat Petroleum, Aneka Tambang, Weda Bay Nickel, Oiltanking
Hotel & Tourism : The Dharmawangsa, Hotel Indonesia International, Bali Beach Hotel, Indonesia
Culture & Tourism Agency, Shangri-La, Banyan Tree
Banks & Financial : Bank BNI, Bank Indonesia, BII, JSX, Artha Securities, Bank BRI, Fort is
Investments, Insight, TAMF, Bank Bukopin, West LB Bank
Consumer Products : Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz
ABC, P & G, Mustika Ratu, Djarum, Tupperware
Technology : D Link, Seagate, Nuzz City, ZTE
Retail : Matahari, Tarra Mega Store, Calvin Klein, GoldQuest, Lippo, Supermal Karawaci
Print & Electronic Media : TVSN, International Herald Tribune, International Press Services (UK),
IKAPI, Kompas, Gramedia Group, CNN, Hallmark, History Channel
Healthcare & Beauty : Zeneca, Roche, Ristra Group, Mega Pro, Bayer, GSK
Services : Hanafiah Ponggawa Bangun & Associate, Hewitt Associates
Government : BKPM, PON, DikNas, DESDM, PT Antam Tbk
Institutions : Alumni ITB, FT UI, Wallstreet, SKD ITB, SIMAK UI
Aircraft & Airlines : Boeing, Garuda Indonesia
Construction & Engineering : Cemex, Krakatau Steel, Gema Graha Sajana, Jasa Marga Tbk
Food & Beverage : McDonald's, Caf Wien, TGI Friday's, Buddha Bar, Turkish Wheat Flour
Automobile : BMW, Mercedes Benz, Subaru, Kanzen




3. INTERMATRIX
PROFILE
InterMatrix Communications (IMX) provides key public relations services including media
representation, event organizing, and production for television, radio and print media. IMX
specializes in policy issues, public communications and crisis management.
PT InterMatrix Bina Indonesia was founded in 1986 as a management consulting firm by Wimar
Witoelar, Gede Raka and Ahmad Habir, all management academics at that time. In 1994 InterMatrix
Communications was created as a new division, quickly taking a leading role in communication
consulting and
setting the groundwork for the current PT InterMatrix Indonesia. Besides standard PR work
InterMatrix has unique experience in addressing public issues. IMX clients range from local to
multinational companies, government agencies, embassies, and NGOs.
Orientation
Knowing a client's strengths and working with them, as well as de-emphasizing the weaknesses, is the
foundation to InterMatrix services. Sensitive communication planning brings the client's vision and
objectives to the public. Client orientation is the key to achieve tangible results.
InterMatrix resources in communication, marketing and management provide a comprehensive base
to design and execute accurate communication campaigns using all available media.
Vision
Companies are created to serve their shareholders but they are made sustainable by stakeholders.
Stakeholders include founders, employees, staff and management, business partners, for they entrust
their welfare and future to the company.
They include the public as a whole for they will benefit from the economic growth and employment
created by healthy and growing companies.
But most importantly, stakeholders are the Clients, for whom the company exists. Client Satisfaction
is the key to our success. Winning Clients is extremely difficult, and keeping them is even a greater
challenge.
As in personal relations, client companies need to present their best face forward. To do this, we need
to understand and really know what the market expects from our client. This is all what PR is all
about, and this is what InterMatrix Communications can offer you. Insight and skills to guide your
company in making our common vision come alive.
SERVICES
Public Relations and Strategic Communication Consultancy
Corporate Identity, Crisis Management: providing advisory and consultancy services to formulate
Public Relations concepts in holistic form, through image building programs

Public Issue Handling: creating and introducing programs to define market presence, through
socialization or campaign programs and community programs
Internal Communications Training/Course: providing a communication-training program among
employees and management, including employee panels and in-house magazines
Media Management
Press Conference
Press Gathering
Press Tour
Press Release Management
Information management (News Monitoring, analysis and advisory)
Media Placement
Special Events Management
Conference, Seminar, Workshop, Talk Show, Product Launch
Concept Design
Organization and Invitation (speakers and audience)
Evaluation Report
TV and Radio Program Productions
Concept & Creative Design
Technical Production
Expert Supply
Logistic Coordination
In-house Productions (Company Profile, Web Design, Books)
Concept & Creative Design
Writing/Lay out
Technical Production
Printing Coordination
CLIENTS
Asian Development Bank (ADB), Astra International Tbk, Asean Foundation
Australian Embassy, BPPN (IBRA), CEMEX Indonesia, Directorate General of Tax, Finance
Ministry Directorate General of Financial Institution, Finance Ministry, Edison Mission Energy,
European Union, General Electric (GE) Indonesia, General Motors (GM) Indonesia
Haydrian Indonesia, Hewlett Packard, HSBC (Hongkong Shanghai Bank Corporation)
IBM, INTI (Indonesia Tionghoa), INTRAC (Indonesian Anti Money Laundering Unit)
JHPIEGO, Johns Hopkins University CCP, Koalisi Untuk Indonesia Sehat, Medco Group
McDonald's, Ministry of Energy and Mineral Resources, Center for Energy Information
New Zealand Embassy, Paiton Energy Company, Procon Indah Tbk
Semen Gresik Tbk, Samudra Indonesia, Tbk, Surya Citra Televisi (SCTV), TAMF-AusAID
Telekomunikasi Indonesia Tbk,The Asia Foundation, Indonesia Representative Office
Thiess Indonesia,The Body Shop Indonesia, Unilever Indonesia Tbk, World Bank Indonesia
4. MAVERICK
PROFILE
Maverick was founded in June 2002. Since then it has managed to become the trusted PR consultancy
of blue-chip companies and respected organizations like Airbus, Acer, AXIS, Coca-
Cola, Nestl and HM Sampoerna.
The key to its success has been to maintain focus on what clients in Indonesia need most from a PR
consultancy: a capability to help strategize communications programs with sound analysis and advice;
and an uncompromising ability to execute these programs on spec, on time and on budget. Maverick,
in essence, delivers clear thinking and clean execution.
This focus is reflected in the range of services the consultancy provides. Maverick specializes in
crisis/issues management and brand communications, whether it takes the form of corporate social
responsibility programs, marketing PR, new media strategy, or media relations.
Maverick also has three support services. The first is Raconteur, a division within Maverick that
provides strategic online media consultancy services as well as social media monitoring. The second
is provided by Brio, a division within Maverick that brings the specialist knowledge Maverick has
acquired, which has until now been confined mainly to its retainer clients, to a wider audience through
training and coaching. The third is provided by Gauge, a division within Maverick that provides
innovative online media tracking services as well as PR measurement.
Maverick does not dabble in advertising although it may oversee or work with the best practitioners in
their areas of expertise when the need arises.
Maverick works best with clients who themselves are focused, know exactly what they want and need
a solid PR consultancy to help them get there.
SERVICES
Strategic Counseling
Our counsel is based on years of experience and exposure to the culture of companies, people and the
practicalities of the market, combined with a rigorous thinking process and a dogged conviction to
earn an honest days wages by providing real value to our clients.
Weve also put in some innovative thinking in this area and some of our strategic counseling services
include:

POV Development
In a world where products and services are easily commoditized and skepticism of businesses is a fact
of life, how do you communicate so that you sound fresh, distinct and genuine? Do you have a unique
point of view that helps you stand out from the pack and informs your words and deeds? Maverick
facilitates workshops that help companies discover and articulate their unique point of view and to use
it as a competitive advantage over their rivals.
Positioning
Messaging
Media Monitoring
GAUGE
Gauge is Mavericks innovative media tracking service that delivers all the information about printed
and online media coverage that youll need in a simple web-based format, instead of having you sift
through mounds of paperwork.
If youve ever been perplexed by the sheer amount of paper involved in a media clippings service, or
questioned the usefulness of tons of newspaper clips gathering dust in a corner of your room, then its
time to consider Gauge.
Crisis and Issues Management
Litigation Support
Crisis Management Planning
Crisis Simulations
Crisis Management Training
Crisis Communications Workshop
Marketing Communications
Media Intelligence
Media Relations
Media Mapping
Media Alerts
Online Media Tracking Service
Share of Voice and Competitor Analysis

CLIENTS















Past Clients
Ades Waters Indonesia FAPI Nu Skin
Amadeus Frisian Flag Mountbatten
American Standard Gajah Tunggal Group Palm
Astragraphia Grand Champa Pegasus
Banpu HCMI Penang Resto
Britesmile Hellen Keller International Pepsodent
Bayer
Indonesia Petroleum
Association
Pfizer
Business Logic System InFocus RBSI
Business Software Alliance ING Aetna Rio Tinto
Bank of New York Mellon Inmarsat-Telenor Sariwangi
Carrefour InHealth
Sindicatum Carbon
Capital
Citi Indonesia John Hopkins University SingTel
Citrix Kiroyan Partners SwissContact
Dairy Farm Liga Primer Indonesia Tata Consultancy
Danone Dairy Logica CMG The Nature Conservancy
Danone Aqua Lotte Mart Tiger Airways
DKSH Tunggal Mandala Airlines TNT
Diageo Makro Indonesia United in Diversity
Dopod Mobile 8 Victoria Readers
Duracell Modestos Resto Wyeth
EDS Newmont Yayasan Unilever
Effem Indonesia Nobilia

Excelcomindo Pratama
(XL)
Nutrifood


5. JAVA PR
PROFILE
Established in 2000, Java PR previously named AAJ Komunika, offers a full range of public relations
services to local, regional, national and international clients representing a variety of practice areas. In
2008, due to the change in the shareholders and the intention for self improvement and elevating into
meeting an International standard, AAJ Komunika changed the name to JavaPR.
Our new brand embodies our vision to become the leading local PR Consultant that focuses on
equipping our clients to achieve their PR objectives with integrity, experience and skills. The new
identity represents the change we made internally to portray our focus on a complete public relation
enterprise.We help our clients stay on top of the rapidly changing landscape of communications and
are innovators in tapping new technology tools in our efforts. JavaPR has built strong relationships
with the media, business community, government leaders and our peers in the public relations
profession relationships we can leverage on your behalf. An intimate understanding of the
community, politics, and business enables JavaPR to tap into a statewide network of resources and
provide its clients with an unparalleled level of counsel and support.
Participation in community activities and charitable pursuits is essential to our success and culture.
We help our clients become better partners in their communities. Agency principals play an active
role in the stewardship of client programs, ensuring maximum accountability and individualized
attention. They are joined by a team of senior professionals who support every client endeavor with
expertise in all facets of public relations.
We provide PR services with the following approach :
PROFESSIONALISM, CLOSE SUPERVISION
LONG TERM RELATIONSHIPS\
STRENGTH
Fact is sacred
Research based
Analytical capabilities
Helicopter Views
A broad perspective
Strong and effective media relations
Proven and sound track records
Different approach from all levels in the media
Measurable Content Analysis
Tone Parameter
ROI

Trustworthy


SERVICES
Marketing PR
Creativity Is The Key!
Our primary goal in Marketing Public Relations is to create tools and techniques to add value to your
PRODUCTS.
Our unique approach is specifically aimed at enhancing the CREDIBILITY of your products
messages and therefore encouraging SALES
Media Relations
Media Audit
Media Training
Event Management
your product and organization. Maximize the Opportunity
Creative Concept
Develop Theme
Create Newsworthiness
Develop Gimmick
Financial Relations
IT COVERS PUBLIC RELATIONS SERVICES FOR
Initial Public Offering
Secondary Market
Media Intelligence
Corporate Social Responsibility
NOT CHARITY BUT SUSTAINABLE EMPOWERMENT DEVELOP, MAINTAIN AND
IMPLEMENT a SUSTAINABLE EMPOWERMENT PROGRAM that benefits both the corporation
and the community: shifting the approach from charity to TRUE PARTNERSHIP.

Communication Audit
Issues Management
Crisis Management
CLIENTS
PT. BANK CENTURY Tbk PT. INDONESIA FERRY (persero)

DIREKTORAT PENELITIAN &
PENGEMBANGAN PERBANKAN
SYARIAH BANK INDONESIA
THE St.MORITZ PENTHOUSES &
RESIDENCES

BAHANA SECURITIES SEKJEN HUMAS DPR RI

PT. HM SAMPOERNA PT. FUTAMI FOOD& BEVERAGES

CSIS HILLS PROGRAM on
GOVERNANCE WASHINGTON
TENCUBE SOFTWARE

MONSATO INDONESIA PT. AMWAY INDONESIA

PT. APLIKANUSA LINTASARTA USAID-LGSP

THE ASIAN BANKER SUMMIT
2007
PT. LUFTHANSA AIRLINES

PT. EXCELCOMINDO PRATAMA
Tbk
PT. BAHANA ARTHA VENTURA

HEWLETT PACKARD
INDONESIA
COMMONWEALTH BANK

PT. DIAN GRAHA ELEKTRIKA
(AUTHORIZED DISTRIBUTOR
SIEMENS MOBILE PHONE
TABULASI NASIONAL PEMILU 2004
(INDONESIAN NATIONAL TALLY)

ASOSIASI PENGUSAHA
NASIONAL
TELEKOMUNIKASI (APNATEL)
APEC BUSINESS ADVISORY COUNCEL
(ABAC)

PT. SURIA SOLUSI INDONESIA PT. COMPAQ COMPUTER INDONESIA

INSTITUT SENI INDONESIA PT. PAN ASIA SAT MEDIA

YAYASAN TRISAKTI IPW NATIONAL CONFERENCE

UNEP MANHATTAN CARD OF BANK PERMATA

NATIONAL SEMINAR OF
NATIONAL COMMITTEE
CORPORATE GOVERNANCE
BAHANA PEMBINAAN USAHA INDONESIA
AND ITS SUBSIDIARIES

PT. BANK MANDIRI Tbk PT. SUMMARECON AGUNG Tbk

KADIN TELEMATIKA AWARD PT. SIEMENS INDONESIA

PT. INDOSAT Tbk PT. FATRAPOLINDO NUSA INDUSTRI Tbk

ALCATEL-LUCENT INDONESIA THE LAUNCH OF M. YUSUF BOOK

ASTRAGRAPHIA SOLUSI
INDONESIA


6. PR MAVEN
PROFILE
Maven Public Relations (PR Maven) was founded in December 2006 by Sriati R. Rusmin who
decided to start her own PR firm after spending more than a decade in public relations industry.
Upon its establishment, the company had the privileged to be immediately trusted to handle the PR
and communications strategies for the 31
st
IPA, Indonesias largest oil Convention and Exhibition,
attended by 1600 local and international participants.

The event which was officially opened by The President of Republic of Indonesia, Susilo Bambang
Yudhoyono, resulted to over than a hundred of media impressions.
The very strength of PR Maven lays on maintaining the focus of what our clients needed the most
from their PR consultancy, the clear competence to strategize communications programs with
distinctive analysis and advice supported by our vast understanding of the Indonesian communication
culture, resulting to an uncompromised execution results.
PR Mavens core services include Corporate Communications, Brand Communications, Marketing
PR, Media Tracking & Monitoring, PR Value Measurement, Corporate Social Responsibilities (CSR),
Community
Development, Communication Trainings, Media Research/Audit.
Our Philosophy
A maven is a trusted expert in a particular field, who seeks to pass knowledge on to others.
The word maven means one who understands, based on an accumulation of knowledge.
Maven is signed with butterfly; means that we can transform into something that we want and
others need. We focus on what we do to be the best without many promises. Two dots in M
letter mean that Maven connect with others.
SERVICES
Consultancy Services
The Maven Consultancy Service supports the transformation of consciousness communication in
businesses, organizations and communities. We specialize in designing strategic for improved
operational results, provide consultancy, training and executive leadership development to reach
defined business goals.
Our services include:
Official PR Consultant
Strategic Consultations
Develop Communications SOP for Corporate Communications Department
Develop Crisis Communications Manual
Clients: Indo TambangRaya Megah Tbk (ITMG), Twinings Tea (Premium Tea from England),
InMobi, Swift, GSMA, Soft Drink Industry Association (ASRIM), Fortis Investments, Pfizer Indonesia,
London School of Public Relations, NComputing.
Data Management and Media Monitoring
Workshop and Media Training
Media Relation
Perception Audit

CLIENTS
Present Clients



Past Clients


7. INDO COGNITO
PROFILE
Cognito Communications Counsellors opened its doors for business in 2000 in response to this.
As a specialist firm, our focus is to manage the way our clients are viewed by stakeholders. We do
this through clear thinking, sound advice, creative strategies and impeccable program execution.
Cognitos underlying strength comes from our consulting professionals and the experience they have
accumulated locally and internationally through their work at world-class consultancies and
international organizations.
Cognito enjoys a growing recognition for the high quality and consistency of the work we carry out,
across a broad spectrum of communications disciplines.
Regardless of the task at hand, we apply our best thinking and implementation, and measure our
success with rigorous standards to ensure that the results we deliver to our clients go beyond their
expectations.
In 2006, Cognito received the Public Relations Agency of the Year Award from Cakram Magazine,
an independent magazine covering Indonesias communications and advertising industry.
SERVICES
Corporate Communications:
-Corporate positioning and message development.
-Brand/reputation building.
-Community outreach.
-Coalition building.
-Corporate brochures and documentaries.
-Speechwriting and copywriting.

Financial Communications:
-Analyst briefings.
-Annual reports.
-Shareholder meetings.
-Investor relations.
-Initial public offering and right issues.
-Mergers & acquisitions.
-Roadshow support.
-Investor presentations and scripting.

Crisis and Issues Management:
-Risk review and assessment.
-Crisis preparedness programming.
-Crisis communications training.
-Crisis simulation programming.
-Litigation support.

Internal Communications:
-Employee newsletters.
-Employee events.
-Rewards and motivational programs.

Marketing Communications:
-Product launches.
-Conferences and exhibitions.
-Customer/trade events.
-Promotional support.
-Focus groups.

Research & Market Intelligence:
-Qualitative perception audits .
-Media audits.
-Company/industry research, report and analysis.
-Background research.

Media Relations:
-Press releases and interviews.
-Press conferences and briefings.
-Editorial visits.
-Opinion editorials and advertorials.
-Media monitoring and analysis.

Communications Training:
-Media handling skills.
-Presentation skills.
-Negotiation skills

Social Marketing Communications:
-Public education.
-Grassroot initiatives.
-NGO mediation.
CLIENTS
DHL HSBC eBay Unilever
McD Nortel Aqua
Western Union Nutricia Nike
GE Money Motorola Sun


8. Qyvision PR

PROFILE
Qyvision PR's values and missions are built on the foundation of ethics and integrity.

Qyvision PR's consist of skilled, driven and passionate team members in every aspects of
communication through public relations. We deliver the highest standard of personal and professional
responsibility for our clients with new multiple information and relevant experiences.

Our values of quality challenge us to deliver innovative solutions and strategies in media relations
through the art of building a connection. Whether information is delivered through the media, printed
materials, presentations, web sites, videos or other channels of communication, the effort is only
successful when you reach and influence an audience.

Qyvision PR is an independent PR company. We focus on the strategic public relations, which
operates a cost-effective and a cost structure for retain or projects base on each of our clients.
Qyvision PR is member of International Public Relations Association (IPRA)
http://www.ipra.org/secciones.php?sec=1&subsec=18

In this fast growing and evolving world of communications, engaging the same traditional way of
media where taken from a marketing budget spent on advertising. It is found to be ineffective.

This is the principle that we are here to activate our communications and expertise in public relations.
Our mission is to exceed expectations in our services.

SERVICE
We develops public relations strategies that connect our clients to the audiences they need to reach.
For programs designed to campaign a product or service, conducts media relation activities or
communicate during a crisis, we have the right combination of skills, creativity and insights to get the
job done.
Media Relations
CSR Communications
Media Monitoring & Analysis
Media Training
Media Audit
Corporate Communications
Social Media Activations
Personal Branding
Crisis Communications

Qyvision PR is eager to be the world class publicity company where clients not only get attention
from the media but also from its society in accordance with the intended target audience.

CLIENTS
Kota Baru Parahyangan


Kota Baru Parahyangan is the largest residential concept in Bandung. By highlighting three elements:
education, culture and history makes Kota Baru Parahyangan one of the largest poperty complex in
West Java. Kota Baru Parahyangan requires media monitoring as well as a comprehensive public
relations activities, Qyvision PR help make the activities as required.
BRI Syariah

BRI Syariah held a launch of its newest product "Hujan Emas BRI Syariah" by holding a media
workshop and press conference inviting the media business. Activities conducted at the Museum of
Bank Indonesia Jakarta, Qyvision PR assist these activities and also media monitoring
Casio

Casio launches the newest product, Casio LED Projector in 2011 Indocomtech Exhibition at the
Jakarta Convention Center. Qyvision PR arranged press conference by inviting IT media to cover the
event.
TelkomVision


TelkomVision is the leading Pay TV companies in Indonesia.TelkomVision want
to convey that "TelkomVision is one stop
solution for Pay TV edutainment". TelkomVision asked Qyvision PR to create a brand that represents
the key campaign message that will be delivered through a kick-off press
conference, media relations and media monitoring

And our other clients :
MERCK, SINDO TCV EXPRESS, I-ROC, Sands Macao, The Venetian, La Porchetta, SF Club,
POSTE KITCHEN + BAR, MACTUS, Arantxa Adi, Bohemian Treasures, Ichwan Thoha, IDEA
Concept Store, AAMTI Asosiasi agensi model & talenta Indonesia, JF Models, Magenta gril depot,
Modena, Dinas Kelautan dan Pertanian DKI Jakarta Taum and Wuku, Tower Bersama Group (TBG).

9. ALCHEMY CREATIVE COMMUNICATIONS

We started as a creative design team in 2003. Over the years we have confidently expanded our
services to public relations, branding, event management and digital specialist expertise.
We are proud to be a small yet powerful and effective team of experienced creative professionals who
love what we do, enjoy working together and with our clients we place great importance on making
our projects both professional and enjoyable.

We consider ourselves as agents of change and strive to excel beyond expectations by continuously
evolving our services based on the principle that we hold dear and do best: understanding people.

Listen. Understand. Engage. These are the basic principles of good relationships that we uphold. We
always try to keep up with the pace. In our quest to understand our clients needs, we do our best to
extend our reach to other skills and resources.

The main goal is to transform*. Through being empathetic, we have made it our goal to help
businesses grow while constantly becoming better at what we do.

PR PORT FOLIO
A&W , Aqua, Ayo Indonesia, Bango, Blue Band, Bosch, Buavita, Close Up, Electrolux,Fisherman's
Friend, Kemana.com, L'Oral, Modena, Molto, Pepsodent Premium, Pepsodent White, Rexona, Sari
Husada, SariMurni, SariWangi, Telkomvision, Toshiba, Unilever, Uniliver Food Solutions
WALL's DungDung
01. ''World Hunger Relief''
02. ''Tuntaskan Kekurangan Gizi Demi Masa Depan Lebih Baik''
Aqua
Media Monitoring
yo Indonesia
01. '' Ayo Indonesia : Ajak Masyarakat Jakarta Cintai Olahraga ''

Bango
01. Festival Jajanan Bango 2010 Kick-off
02. FJB 2010 Media Gathering Jakarta
03. FJB 2010 Media Gathering Surabaya
04. The Peak of FJB 2010 Media Gathering
05. ''FJB 2011 Bekasi''
06. ''FJB 2011 Sidoarjo''
07. ''FJB 2011 Kediri''
08. ''FJB 2011 Depok''
09. ''Kenduri Semur Nusantara, Berbuka Bersama Kelezatan dan Keberagaman Semur Indonesia''
10. ''Academic Talk - Kuliner Nusantara dan Kebudayaan''
11. Obstat - ''Cermati kuliner nusantara dari perspektif kebudayaan''
12. Diskusi panel ''Galang Dukungan Masyarakat Terhadap Pengakuan Warisan Kuliner Nusantara
Sebagai Identitas Bangsa''
13. Berbagi Kehangatan Masakan Kambing Bango

Blue Band
01. ''Bekal Tumbuh Besar Blue Band'' Media Conference
02. ''Walk The World: End Hunger''
03. ''Bekal Tumbuh Besar Blue Band'' School Roadshow
04. ''Bekal Sehat Blue Band Bagi Anak Bangsa''
05. ''Lemak Esensial untuk Tumbuh Kembang Anak''
06. Walk the World 2010
07. Blue Band Gold Launch
08. Media Conference Blue Band - Hypermart
09. Blue Band-Sari Roti I
10. Blue Band-Sari Roti II
11. Blue Band-Sari Roti III
12. ''Ayo, Sarapan Praktis Bernutrisi Setiap Hari!''
13. ''Sari Roti factory visit''
Buavita
01. ''Fruit Mission''
02. ''Libur Bersama si Jeruk''
03. ''Fruit Day''
04. ''Hari Buah Indomaret''
05. ''Giant Juice Bar''
06. ''Festival Jambu Biji''
07. ''Fruit Hour: Hari Buah Sedunia''
Close Up
''Close Up Speak Up Mau ke Mana?''

L'Oral
01. ''Girls Science Camp 2009''
02. Centenary (100 Years of L'Oreal)
03. ''Science Discovery Lab''
04. ''Fellowships For Women in Science 2009''
Pepsodent Premium
01. ''Tanya Pepsodent'' Media Conference
02. Pepsodent Center Fresh ''Mulut Baik di Bulan Baik''
03. Pepsodent Herbal ''Mulut Baik di Bulan Baik''
04. Pepsodent Complete Gum Care Media Workshop
05. Pepsodent Sensitive Launch
06. Pepsodent Complete 8 Launch
SariWangi
01. Jamuan Teh SariWangi Mari Bicara
02. SariWangi Mari Bicara Couples Challenge
03. SariWangi Mobil Mudik 2009 Media Conference Jakarta
04. SariWangi Mobil Mudik Media Conference Surabaya
05. SariWangi Mari Bicara 2010 Media Conference
06. SariWangi Mari Bicara Book Launch
07. SariWangi Mobil Mudik 2010
08. Fan Page
09. SariWangi Mobil Mudik 2011: ''Silaturahmi Lebih Lama, Lebih Bermakna'' Media Conference

ACE Insurance
AiBee Hospital
Asuransi Bintang
Buavita
Gourmet World
L'Oral
Pepsodent Premium
PermataBank
Unilever

EKP
Gourmet World
Kitchen & Bathroom
Bella Skin Care
Ericsson Indonesia
John Abdi
Marie France Bodyline
PermataBank
Unilever
ltry Project
November 3, 2010 in Client Showcase, Healthcare, Jakarta
The GolinHarris team in Indonesia advocated for Ayam ASUH on the consumption of good quality
chicken and chicken products, emphasizing to customers the issues of safety, health, being whole and
Halal. Educating the public had been quite a challenge. Therefore, GH chose to highlight the
importance of restructuring the poultry market in Jakarta and improving sanitation to eradicate
diseases.
GH worked with key stakeholders from the Jakarta Poultry Committee to raise awareness and
familiarize media with the issues through a series of roundtable discussions. GH also pitched opinion
editorials to prominent national print publications, facilitated media visits to one of the five
government-supported, restructured poultry production houses and hosted other media relations
activities. Participating outlets gained in-depth knowledge on the subject of poultry health and
sanitation, and the campaign received significant coverage. Additionally, hundreds of women from
the Family Welfare Movement (PKK Jakarta) received support from the Ayam ASUH program. As a
result, they now understand the significance of sanitation and realize the importance in choosing the
right quality of chicken.
In addition, GH staff supported the program by participating in Ayam ASUH activities in their
communities. Overall, GH promoted the Ayam ASUH program through generating awareness of food
safety and healthy lifestyle choices. Consumers and poultry sellers have been enlightened and
continue to provide and purchase chicken products in a safe environment with the support of local
government and related stakeholders.



10. BUDGE COMMUNICATIONS
Budge Communications is a boutique brand communications agency based in Jakarta, Indonesia. We
are here to help you leverage your brand to a new level, using a combination of PR, activation, and
digital strategy. The result is a 'budge' in your brand awareness and reputation.

SERVICE
Corporate PR
Marketing PR
Brand Strategy & Engineering
Ligitation PR
Policy Advocacy & Lobbying
Media Monitoring & Social Media
Monitoring
Social Marketing
Corporate Identity
Graphic Design & Production
Exhibition & Event Organizer
Advertising & Media
Placement
Strategic Concept
Social Media Campaign
Digital Campaign
Social Media Strategic Content
Social Media Guidelines
Social Media / Complain
Handling



10. COGNITO COMMUNICATIONS COUNSELLORS
Cognito Communications Counsellors opened its doors for business in 2000 in response to this.
As a specialist firm, our focus is to manage the way our clients are viewed by stakeholders. We do
this through clear thinking, sound advice, creative strategies and impeccable program execution.
Cognitos underlying strength comes from our consulting professionals and the experience they have
accumulated locally and internationally through their work at world-class consultancies and
international organizations.
Cognito enjoys a growing recognition for the high quality and consistency of the work we carry out,
across a broad spectrum of communications disciplines.

Regardless of the task at hand, we apply our best thinking and implementation, and measure our
success with rigorous standards to ensure that the results we deliver to our clients go beyond their
expectations.
In 2006, Cognito received the Public Relations Agency of the Year Award from Cakram Magazine,
an independent magazine covering Indonesias communications and advertising industry.
Service
As a full-service consultancy, Cognito has considerable experience in diverse communications
disciplines and their components. These include:
Corporate Communications:
-Corporate positioning and message development.
-Brand/reputation building.
-Community outreach.
-Coalition building.
-Corporate brochures and documentaries.
-Speechwriting and copywriting.

Financial Communications:
-Analyst briefings.
-Annual reports.
-Shareholder meetings.
-Investor relations.
-Initial public offering and right issues.
-Mergers & acquisitions.
-Roadshow support.
-Investor presentations and scripting.

Crisis and Issues Management:
-Risk review and assessment.
-Crisis preparedness programming.
-Crisis communications training.
-Crisis simulation programming.
-Litigation support.

Internal Communications:
-Employee newsletters.
-Employee events.
-Rewards and motivational programs.

Marketing Communications:
-Product launches.
-Conferences and exhibitions.
-Customer/trade events.
-Promotional support.
-Focus groups.

Research & Market Intelligence:
-Qualitative perception audits .
-Media audits.
-Company/industry research, report and analysis.
-Background research.

Media Relations:
-Press releases and interviews.
-Press conferences and briefings.
-Editorial visits.
-Opinion editorials and advertorials.
-Media monitoring and analysis.

Communications Training:
-Media handling skills.
-Presentation skills.
-Negotiation skills

Social Marketing Communications:
-Public education.
-Grassroot initiatives.
-NGO mediation.
Client
DHL
Mc Donnald
AQUA
NIKE
MOTOROLA
GE
EBAY
UNILEVER
WESTERN UNION
HSBC
NUTRICIA
NORTEL
SUN MYICROSYSTEMS
11. PERFECT 10 PUBLIC RELATIONS
It all began on October 2, 1998.
Perfect10 is a consulting company who dedicates its passion and commitment to the public relations
industry in Indonesia, by providing excellent quality services.
Over the years, Perfect 10 Public Relations has expanded an initial focus on general business clients
and franchisers to include non profit organization, pharmaceutical companies, consumer goods,
insurance, hospitality, and information technology.
The firm combines great strength in traditional public relations and media relations with an
exceptional understanding of new media and Internet PR.
SERVICES

We believe that any organization's health is linked directly to its ability to build and sustain positive
relationships with its key publics.
PERFECT 10 brings together experts in corporate communications : Issues and Crisis Management,
Internal Communications, Community Relations, Government Relations, Financial and Investor
Relations to work as a single team to provide a complete and integrated corporate public relations
service.

PERFECT 10 has repeatedly shown its ability to build relevant and positive editorial coverage for its
clients. The record shows that our clients feature consistently and positively in the national and
regional press, on radio and television, and in the specialist media.
Our Media Relations services include : Press conferences, One-on-one interview, Media house visit,
Media training for executives and Media kit development.



PERFECT 10 Public Relations also brings to bear extensive experience in special events
managements such as Product launch, Marketing gathering, Annual conference/meeting, Sponsorship
events and Trade show events.
We will create a special theme individually tailored to clients needs and handle all planning and
logistics. Our team of dedicated and talented event professionals will turn the vision into an
impeccable event - within budget!
Corporate Identity Establishment. Develop logos, signage and branding programs.
Collateral / Newsletter. Targeted brochures, mailers, stationery packages and newsletters.
Market Research. Plan and facilitate focus groups, exit surveys and consumer questionnaires
to provide targeted marketing data. Analyze market trends and suggest strategies.
Web Site Creation. Concept, copy, navigation, testing, hosting and production supervision
for Internet and Intranet sites.
Print Advertising. Concept, design, copy and art production of newspaper and magazine
advertisements.
Broadcast / Video. Concept, script writing, art direction, original music development for
radio and television commercials and audio/visual presentations.
CLIENT








12. PT INTI PRATAMA MANGGARA (IPM PR)
IPM Public Relations was established in 1985 and is one of the earliest public relations agencies in
Indonesia.
The agency, which has international affiliation, is owned and run by three partners, each of whom has
a solid track record of over 27 years handling the public relations and communications support for
mainly multinational companies.
IPM has a total of 35 people including client service staff and a dedicated media monitoring team who
monitors over 80 print and online media daily from Jakarta and provinces.
IPM's strengths are in strategic communications, issues and crisis management, corporate
communications policies and procedures, media relations, publicity strategy and implementation,
media monitoring, analysis and reports
Throughout the 27 years in operations, IPM has built solid relations with the media, not only in the
Jakarta capital city but also in major provincial capitals throughout Indonesia. This is important as
pockets of influential clients and customers are located not only in the capital city.

SERVICES PROVIDED BY IPM PUBLIC RELATIONS


Corporate Public Relations Support
Organization of Media Events such as media conference,briefings and
gatherings
Strategic Media Relations Support
Press Release Distribution
Coordination of One-on-One Interviews
Media Monitoring Services
PREFEX (PR Effectiveness Index) - a measuring tool to assess results
Social Media Watch
Issues Management
Crisis Management
Design of Corporate Communications Policies & Procedures Manual
Corporate Social Responsibility Program Support
Media Training
Public Relations Training in Corporate Offices

Current clients of IPM Public Relations :

IPM Public Relations has been assigned by the following clients to provide public relations and
communications support which covers a range of activities, from communications strategy design and
planning, communications policies & procedures manual, formulation of communication programs
and activities, media relations, publicity, issues and crisis management, events handling as well as
media report summaries, analysis and the adoption of a measuring instrument called PREFEX or PR
Effectiveness Index which measures the results of PR programs and activities on a monthly basis, and
comparison with competitors.

IPM Public Relations has positioned itself as a strategic partner of its clients and therefore is in the
relations for the long haul. This is reflected in the long term association with its clients :
PT UNILEVER INDONESIA Tbk (November 1999 ongoing)
PT Unilever Indonesia Tbk is a leading consumer goods company, manufacturing a wide range of consumer products
with a distribution network across Indonesia.

IPM Public Relations also provides PR support to the following Unilever Brands :