Matt Murrie and Andrew R McHugh

The Co-founders of the Conference

Bust your stale thought processes and
change the way people build new ideas.










Sumedha Manabarana



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The Heart of Change
Almost every human being wants the best this life can deliver: a well-paid job, an ideal partner, a
dream villa in the best possible location, social recognition, and a full-option insurance for total
security to name a few. However, most of them still live mediocre lives. Reason? There exists a
great gap between their thinking and their ability. A person's bookish knowledge and his practical
ability are two different things. This is where the What if... Conference could intervene into a
person's life and help turn his cogs into lynchpins.











Matt Murrie Andrew R McHugh

Why What If...?
The What If...? Conference demolishes your mediocre thinking. The conference empowers a
person to design solutions and to find a way out from where he gets stuck. Its concept is an
entirely different thing going beyond the general habit of positive thinking or believing in himself.
Its process of communication helps one to think in a different way. It believes that better
questions help a person to find better answers. The What If...? Conference is steadily growing,
and its founders know very well what they are doing.


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What if...? Conference

How do they help you?
They mix up the world with people of all walks of life and percolate changes through gradually by
asking thought-provoking questions. They make sure that everyones voice is heard through a
collaborative process. Their conferences create an impressive platform to ask questions that
matter and do something about it.

Who are the founders?
Matt Murrie and Andrew R McHugh are the co-founders of the What...if? They are two liberal
degrees.

Who is Matt Murrie?

A professor of English and Coordinator of Innovation for the Center for Engaging the
World at Westminster College, Fulton, Missouri, USA

The Cofounder and Chief Curiosity Curator of the What If?

Previous Experience

A public school teacher, Peace Corps Volunteer in five countries on three different
continents

An Education and Marketing Consultant, Curriculum Developer, and Outreach Specialist

Credited with several publications including EVERYDAY ON EARTH, THE FIRST BOOK OF
SECONDS, and EVERY MINUTE ON EARTH

Andrew R McHugh
Andrew R McHugh of Westminster College teamed up with his fellow-alum and Westminster
professor Matt Murrie to co-found the What If...? Conference. Andrew is a big thinker and an
ardent lover of the Internet, music and freelance web design. Andrew has a background in
philosophy, design, math, physics, and how people interact with the Internet.


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CREDITS

Matt Murrie and Andrew R McHugh : the co-founders of the What...if?
The What if... Conference Official website : http://thewhatifconference.com/
The Huffington Post : http://www.huffingtonpost.com/matt-murrie/



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What can YOU do?
What if you would love to collaborate with them to spread the good message and help them
change the world? For What if... ideas matter a lot.













Contact Matt



636.221.5883


705 Westridge
Columbia Missouri 65203
United States






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What if...? Conference

Matts message
Spending the past 15 years living and working in five countries, on three continents, and in more cities than
I have fingers, Ive come to realize two constants in this world:

1. Nobody is today where they need to be tomorrow.
2. Change is inevitable whether we like it, want it, or prepare for it.

I bust stale thought processes by facilitating conversations and user-generated workshops to bridge the
gap between motivation and the ability to execute on ideas.



What to Expect:
My process takes you from understanding, to exploration, then takes whats discovered to design whats
next. It creates clear paths to execute the actions you need to meet the outcomes you want. Well do this
through a series of presentations, discussions, and exercises that elicit innovative insights residing inside of
your organization. These insights can then be used to fulfill individuals or overcome organizational
challenges.



Outcomes:
* Set a clear strategic direction for the future
* Discover connections to leverage existing networks to grow your business
* A complete analysis of yourself, organization, and how they intersect so you can be proactive
about future opportunities
* Leave with tools to design your own solutions



Who is this for?
Anyone who wants to meet and drive the future must be able to learn, adapt, and create--all the time and
at the same time.

Senior Leaders determined to create or cultivate a new culture of innovation.
Managers and Team Leaders searching for an increase in innovative outcomes.
Educators seeking new methods for creating a communicating engaging content effectively.



How?
* One-time seminar
* Sequence of (4) workshops
* Weekend Experiential Event


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Ask these questions yourself:

What if my socks didnt have to match?
What if we didnt have to rely solely on the Sun for light?
What if all were treated equally?
What if life didnt suck?

What do you think?

What if I didnt ask these questions from you...?


Attend the Movement and bust you stale thinking.
Share this document with your boss or friends.
Contact Matt Murrie.









Testimonial

Felicia Rateliff, Senior Manager of Marketing and Creative Services at Phillips & Company has taken part in
my workshops who came in looking forward to interacting with people and strengthening relationships,
but discovered she was able to change the way she thinks about problem solving. This lead her to the
realization she and her teammates would only be stronger if they had enlisted Matt to lead them through a
training workshop sooner.


The process of Matts workshop allowed her to break down barriers in communicating and collaborative
brainstorming with team members in ways she had never experienced before. As a marketing professional
who often works with teams for product naming, company branding, and positioning, she is now using
Matts methods to enhance their brainstorming process to a level she and her teammates have never been
before. She now applies the lessons learned from her experience to solving problems in her workplace and
at home.



My expectations were blown completely out of the water,

Felicia Ratliff
Guiding Principles:
Curiosity Cognitive Misdirection (Embracing) Uncertainty
Systems-Level Understanding Design Thinking Doing