Avery Dennison Corporation

Avery is the worlds leading manufacturer of identification products and systems for the
apparel and textile industries. It is the manufacturer of self-adhesive base materials, office
products, labels, tags, retail systems and specialty chemicals. The companys products are
manufactured in North America, urope and Asia and are distributed in over !" countries
around the world. very hour of every day Avery is generating new ideas, creating new
products, ma#ing sales, purchasing raw materials and components, producing goods and
providing service to customer. $rom the idea stage within the manufacturing
environment, Avery offers a variety of solutions that include %reative &ervices, 'roduct
(randing and )abeling &ystems. *ithin the +istribution phase of the retail supply chain,
Avery can handle -lobal +ata +istribution, &ecurity &olutions and Inventory Trac#ing
needs. And to the final sale at the .etail In-&tore level, Avery offers Inventory Trac#ing
&ystem, .etail %ontrol &ystems, and 'ricing &ystems to meet the needs.
As a global leader, Avery %orporation always comes up with innovative merchandising
system for world #nown retailers. Their ob/ectives are to compete aggressively but fairly,
deliver one-stop shopping to its customers 0from concept of chec# out1 and provide value
to its shareholder. In Avery everybody is treated as e2ual irrespective of his or her /ob
responsibilities and designation.
1.1 HISTORY
1.1.1 Avery Dennison Corporation
$ounded in 3456 by .. &tanton Avery
7ead2uartered in 'asadena, %alif.
-lobal leader in pressure-sensitive labeling materials, retail tag, tic#eting and
branding system and office products
&ales of 89.! billion in :"";
<ore than :"" manufacturing and distribution facilities
)ocated in over 9" countries, more than :!6 manufacturing facilities and sales
office worldwide.
This is enlisted of $ortune 6"" companies.
1.1.1 Operation Started
3456 - An idea spawns a new industry= pressure-sensitive labeling
34>" - *artime contacts, change in focus to industrial products
346> - $asson brand founded. 'ainesville $ilms $acility opened
346; - ?utside board of directors formed
3493 - %ompany becomes publicly owned.
349! - %ompany listed on New @or# &toc# xchange.
34!> - %ompany enters the ran#s of the Fortune 500
34;> - Annual sales exceed 83billion
344"- %ompany merges with +ennision manufacturing
:"""- ?ne Avery +ennision initiative consolidates business systems
1.1.1 Products oered !y Avery Dennison inc"ude#
$asson-brand self-adhesive materials
Avery +ennison-brand products for the retail and apparel industries
Avery-brand office products
-raphics-brand imaging media
&pecialty tapes and peel-and-stic# postage stamps
)abels for a wide variety of automotive, industrial and durable goods
applications
1.1.$ Avery Dennison innovations inc"ude#
$irst self-adhesive label
$irst synthetic-based pressure-sensitive adhesive and 2uic# release coating
bac#ing for self-adhesive products
$irst commercialiAed %rac# BN 'eel labels with a brea#away liner for easy
removal
'ressure-sensitive materials used in the production of first C.&. peel-and-stic#
postage stamps
$irst print-your-own label and software compatible templates
.ecyclable beverage labels
1.5 Retai" Inor%ation Services
Businesses: Information and (rand <anagement, 'rinter &ystems, $astener
Global Brands: Avery +ennison, <onarch
2009 Sales: 85 billion
Customers: -lobal retailers and brand owners, apparel and consumer goods
manufacturers, restaurant and food service chains, grocery and drug store chains
and a variety of other industries serviced via resellers.
Manufacturing and Sales ocations: North America, urope, &outh America,
Asia 'acific, Africa and &outh Asia
1.& Products oered !y Retai" Inor%ation Syste%s inc"ude#
A wide variety of information and brand management solutions that include
graphic tags and labels, variable data tags and labels, woven labels, printed fabric
labels, heat transfers, patches and specialty trim, eco-friendly solutions, pac#aging
and security solutions, in-plant printing, .$I+ solutions, designer trim
collections, supply chain solutions and *eb services, as well as barcode printers,
software solutions, molded plastic fasteners and application devices.
Company !"ilosop"y
Avery +ennison will adhere rigorously to the highest ethical standards of
business conduct. To this end, consistent with the companys values, the
following principles are hereby confirmed as %ompany policy------
The %ompany business will be conducted in compliance.
*here a situation is no governed by statute or where the law is unclear or
conflicting, the companys business will be conducted in such manner that we
would welcome full disclosure of the facts.
In cases of doubt, employees should disclose all relevant facts to their supervisor,
7..
ach mployee is responsible for carrying out this policy.

'ision and 'a"ues

Dision of Avery Dennison is to be the global leader in self-adhesive base materials, self-
adhesive consumer and office products and specialiAes label system through technical
innovation and leadership.
According to 'resident and %hief xecutive ?fficer-+ean A. &carborough, operating
according to values and ethics is of the utmost importance. Acting responsibility helps us
achieve our business goals anywhere in the world, in any business situation.
Avery +ennison conducts its daily business according to six core values
3. Integrity
:. &ervice
5. Teamwor#
>. Innovation
6. xcellence
9. %ommunity
#$ %ntegrity:
*e believe in relationship. Thats why we communicate with customers openly and
honestly and try to build relationship based on trust, respect and caring.
According to .. &taton Avery, $ounde, Avery +ennison --ItEs never wrong for you
to do right by a customer or employee. *e put integrity, standing behind our products,
and the welfare of our employees ahead of all other issues.F
2$ Service:
The deployment of nterprise )ean &igma demonstrates its power to inspire, motivate
and accelerate continuous improvement --resulting in new ways to eliminate waste,
improve productivity and enhance customer service. Always we try to satisfy our
customers.
&$ 'eam (or):
Avery +ennison has become an industry leader by promoting teamwor#. *e wor#
together effectively to achieve our goals while encouraging individual contribution and
responsibility. *e are dedicated to helping our customers, our partners and ourselves
succeed.
*$ %nnovation:
Avery +ennison tries to be the pioneer of new technology. Nature supported creativity is
always appreciated by Avery +ennison.
In 3456, &tan Avery built the first self-adhesive label-ma#ing machine in a 3""-s2uare-
foot loft above a nursery in )os Angeles. This invention -- plus his invention of the first
die-cutting method, in-line machinery and rotary die --helped pioneer a new industry.
+$ ,-cellence:
*e always try to improve our performance continuously and strive to be the best in
everything we can do.
$or the past :5 years, Avery +ennisonEs )eadership xcellence employee awards
program has recogniAed more than 66" employees for exemplary fulfillment of the
%ompanyEs strategic priorities of growth, productivity, people, values and ethics.
.$ Community:
Avery +ennison employee community teams in offices around the globe identify and
implement giving and volunteerism opportunities on a local level. It conducts business
with responsible members of the communities in which we operate.
Avery Dennison Banglades" td
Avery +ennison (angladesh )td is one of the latest manufacturing facilities in Avery
+ennisonss Asia 'acific operations. stablished in :""9 under (angladesh xport
'rocessing Gone Authority, our state of the art ultra modern production complex is
located at +ha#a 'G. The company serves as a one-stop shop for all types of -arment
labels for vibrant (angladesh -arment industry as well as several other countries in the
region. To support our expanding operation we are loo#ing for following personnel to be
based at our sales and administrative office in -ulshan H3.
(ist o )a*or Retai"ers
,M,A
3 < I &
: (7&
5 Next
> )evis
6 )ittelwoods
9 %D
! *oolworts
; Tesco
4 *
3" <ac#ays
33 Juelle
3: Karstadt
35 -eorge
3> <other %are
36 *ehemeyer
39 &inn )effers
/SA
3! -ap
3; -apL?NM
34 )evisLC&M
:" *alls
:3 *allmart
:: N<&
:5 Target &tore
:> Tommy
:6 +upont
:9 Teflon
:! Danity $air
:; Gellers
:4 $T)
5" N% 'enny
ocal
53 (ernee
5: 7anes
55 ?thers
'.?+C%T&
Avery is a part of the garments industry ,manufacturing the labels of the garments. They
are in the business of manufacturing five types of labels.
.$ it"o$
a. 'romotional tic#ets
b. &wing tic#ets,
c. Tic#ets,
d. Tags
e. Inside card
f. ?ver rider
g. 7anger tag
h. (oo# label
i. 'rice tic#et
2$ 0le-o=
7oo# )abel L7KM
7anger )abel L7)M
7anging 'romotional )abels L7')M
(lan# Transit )abel LT.)M
(lan# Cnit 'rice )abel LC'% (lan#M
&$ 1otary:
$abric label or %are label
&iAe label
Age label
Two ups etc.
*$'"ermal:
Tags
T.) LTransit )abelsM
() L(ox nd )abelsM
C'% LCni2ue 'rice )abelsM
?N&
+$ (oven:
+amas# )abel
Taffeta )abel L*hite I (lac# bac#ground colorM
&atin )abel
C/S'2M,1 S,13%C, D,!A1'M,4'
The customer service department of Avery +ennison (angladesh limited is divided into
two areas.
$irst one is %ustomer service and
&econd one is ?rder input
%ustomers are of the first priority today in order to achieve the goal of the company. And
the customer service department plays a big role in the progress of a product. They are
the frontline fol#s the customers have first contact with. Juic# and timely delivery is
inevitable. %ustomer service representatives are responsible for order handling and ta#ing
care of the existing customers. It does not develop new accounts, but ta#es care of the
existing customers order fulfillment and delivery.

Customer service responsibilities:
The main tas#s of the %&. for which they are responsible are discuss below=
2rder processing: %ustomer &ervices .epresentative can receive
order from a customer through email, telephone, and fax or can be
handed in person too. After receiving the order sOhe has to fill up the
?rder %larification .e2uest $orm with reference to the %<& sheet O
)?$ O %+, C'% +etails LsiAe, code C'% number etc.M and transfer it to
the ?rder ntry ?perator. And the order entry operator would ma#e a
new factory sheet using KA system. Then heOshe #eeps record in the
order logboo# for this specific order, and sending bac# the documents
to the customer service representative. The factory sheet and other
documents are also sent to the <A% room for processing of the
production.
Sending proforma invoice to t"e customer= After processing the
order customer service representative has to fill up the proforma
invoice .e2uest $orm with reference to the factory sheet and as#ed the
$inance ?fficer to raise the 'I. If the re2uest form place to $inance
officer at first half of a wor#ing day, heO she is responsible to raise 'I
within second half of that day. In case of urgent order heOshe is
responsible to raise 'I at any time within the wor#ing hours. Then
finance officer send it to customer service representative and %&.
forward it to the customer.
0ollo5 up t"e orders in t"e production floor: %ustomers may as#
for a layout to see the sample of their orders. Then after being as#ed,
the <ac +esigner submits the paper to the %&.. %&. as#s the ?rder
ntry ?perator for putting a seal on it and send it to 2uality control for
proofreading. Then the layout is transfer to the %ustomer %are people.
The customer care people send that layout or sample of order to the
customer by mail, or fax, +7) anyhow, for customers approval. If
customers approve the layout they will send the mail of approval and
the signature of the customer must be attached to the factory sheet.
Then the %&. forward the papers to the ?rder ntry ?perator so that
the order process flow can follow its normal path. Then they are
responsible=
To handle the customer 2uery.
To #now about the product status
To record any changes with regard to the product
To maintain and update the customer file.
To record the complaints and ma#e #nown to the concerned
person about it.
To inform the Account xecutive in case of any discrepancy
from the guideline is found.
To dispatch the order in time.
To send the cc of every amendment, confirmation, order to the
Team )eader.
0ollo5 up documentation= %ustomer service representative as#ed
customer to open a letter of credit. They also inform the customers
about the )O% terms and conditions. Then %ustomer open letter of
credit on the basis of proforma invoice and send a copy of credit letter
to commercial department of Avery +ennison. %ommercial
department arise commercial invoice and send it to dispatch. And
other documents that are needed to dispatch goods are=
(an# permission
('GA permission
&hipping +ocument etc.
Order Entry: .eceiving 'urchase orders from the %ustomer with %<& sheets and
&iAe chart brea#down through the %ustomer &ervice +epartment and input the
order into the system and raises a $actory &heet.
?rder 'rocess in %ustomer %are
%ustomer
%ustomer &ervices .epresentative L %&.M
?rder ntry ?perator L?O %ler#M
'urchase ?rder
Juantity (rea#down
%<& &heet
C'% +etails
'urchase ?rder
Juantity (rea#down
?rder %larification .e2uest $orm
%<& &heetO)?$O%+
C'% +etails
<A% .oom
%ustomer $ile
$actory &heet
'roduction %hec# +etails
&pecial +elivery
&iAe +etails
Thermal &ection
KA &ystem )og (oo#
$or C'%, T.), ()
)ogboo#
&ends bac#
*e can divide the ?rder 'rocessing into several steps=
!reliminary C"ec): The person responsible for order entry has to chec# for the clarity
of details, and other basic re2uirements needed to raise a $actory sheet L$O&M. In this stage
sOhe should=
$irst loo# what is the label reference no.
%hec# the '? Number of '?, &tro#e Number, &eries Number, +epartment number of
%<& sheet.
!rocess: 'rocess part is the most critical part. 7ere input data into the system order wise.
7ere we will use &A)& ?.+. NT.@ program to enter data.
3erify: After input the data, processor will submit '?, %<& sheet, &iAe %hart
(rea#down and &iAe +etails to the verifier to verify. To start verification verifier will use
the menu option.

!rint= To print the factory sheet sOhe will use the menu option H ?33 L'.INT T?
?.+.M or $&7'.+.
1eport :In order processing, the important part is getting the report li#e-
)ist of chec#ed orders with $actory &heet Not 'rinted
)ist of orders Not @et Derified
Individual ?rder Diew
%ustomer order information
%ustomer order details with the stage
)ist of ?rders (y +esign %ard .ef.
%ustomer and customer order information and individual orders details can be
only viewed cant ta#e any print.