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$ Untitled
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How Obama Reinvented Campaign Finance I added a link
CONTRIBUTIONS

NO SMALL CHANGE
on my blog
Need to register More than $200
Featured in:
to vote? Click here.
$
Less than $200
$ (Primary through Apr. 30)
Jul/Aug 2009

$264.5M Information Graphics

$ $ $ $
“No Small Change” is an

$122 million
Barack Obama is the first major candidate to decline participation
in the public financing system for presidential campaigns. He’s $ infographic detailing how Barack
$
found a more effective way to raise money – by leveraging the Obama was the first major
power of the American people through online Social Networks. BARACK OBAMA I’ll be hosting
I’m posting
an Obama video candidate to decline participation
an Obama fundraiser
INDIVIDUAL CONTRIBUTIONS
I made.
Frdy nite .... $
in the public funding system
$
LESS THAN $200 $ $ because of the support he has
$43.8M
$
garnered through online social
2000 election 2008 election
GEORGE W. BUSH networks,” said creative director
Cn u $
Sharon Henry. “This piece is one of
$8.8M $27.7M $
B @ event

$32M
2nite?
$ $ OMG a series of print and interactive
$37M
G.W. BUSH
JOHN McCAIN XPLANATIONTM XPLANE has
$6.7M JOHN KERRY 2004 election Social Networking link
AL GORE HOWARD DEAN Social Networking is a virtual community where
created to promote conversation
members share and communicate online. News and
information is often deemed more trustworthy because around timely and important
A Little History Obama’s Start Up it comes from a peer within a network, rather than
world topics. ‘No Small Change’
from the media or other outside sources. $
Traditionally, candidates developed relationships with a handful
of corporations and wealthy individuals who could provide
By the time Obama entered the race, Hillary
Clinton had already secured the party’s top $88.2M was distributed virally and
donors and most successful bundlers. Thanks
large sums of money to a national campaign.
In 2002, legislation passed limiting individual contributions Obama needed a creative way to raise money.
included on a wide variety of Web
to $2,000 ($2,300 in 2008) for primaries, and another The former community organizer hired sites, blogs and news sites
Thanks
$2,000 for the general election. Campaigns then relied
on “bundlers,” fundraisers who could
24-year-old Facebook cofounder, Chris Hughes
as his campaign’s online organizer. It All Starts worldwide, including
influence their network of friends Thanks
When stadium-sized crowds started showing With One www.barackobama.com. XPLANE
to make maximum individual donations. up for Obama, supporters weren’t asked to Obama’s website provides social
make donations. A ticket to the event required networking tools that allow wanted to visually demonstrate
only an email address for later communications individuals to operate as
from my.barackobama.com. independent fundraisers, organizers, how Barack Obama was utilizing
and influencers in support of the
candidate. Did it work?” social networks to build
momentum and attract voters like
EVERYBODY
$55M made in Feb. no candidate before him had
? The Internet speaks The Internet roars The rest is history Obama donations
The wealth pyramid ELSE
done.”
0 by Obama in Feb..
A 2004 study found that less than During the 2004 presidential In January, Obama set a record for June 5, Obama became the Fund-raisers attended
one percent of Americans primary, Howard Dean raised donations in one month: $32 million, Democratic nominee for president.
contributed more than $200. $27 million online. $28 million of which was raised online. OBAMA McCAIN
Sharon Henry, designer/creative
Sources: FEC, The Campaign Finance Institute, The Center for Responsive Politics, George Washington University
director/illustrator
XPLANE™ is a consulting and design firm that visualizes
©XPLANE 2008 Parker Lee, director
complex information for effective communication. This work is licensed under the Creative Commons Attribution 3.0 Unported License. XPLANE, design firm