Introduction

A notebook (notepad, writing pad, drawing pad, legal pad) is a 1902 Australian invention
created by Launceston stationer J.A. Birchall. It consists of a book or binder composed of pages,
often ruled, made out of paper, used for purposes including recording notes or memoranda,
writing, drawing, and scrapbooking.
Legal pad
According to legend, Thomas W. Holley of Holyoke, Massachusetts invented the legal pad
around the year 1888 when he innovated the idea to collect all the sortings, various sort of
substandard paper scraps from various factories, and stitch them together in order to sell them as
pads at an affordable and fair price. In about 1900, the latter then evolved into the modern legal
pad when a local judge requested for a margin to be drawn on the left side of the paper. This was
the first legal pad.
The only technical requirement for this type of stationery to be considered a true "legal pad" is
that it must have margins of 1.25 inches (3.17 centimeters) from the left edge of legal pad. Here,
the margin, also known as down lines, is room used to write notes or comments. Legal pads
usually have a gum binding at the top as opposed to a spiral or stitched binding.
Binding and cover
Principal types of binding are padding, perfect, spiral, comb, sewn, clasp, disc, and pressure,
some of which can be combined. Binding methods can affect whether a notebook can lie flat
when open and whether the pages are likely to remain attached. The cover material is usually
distinct from the writing surface material, more durable, more decorative, and more firmly
attached. It also is stiffer than the pages, even taken together. Cover materials should not
contribute to damage or discomfort.
It is frequently cheaper to purchase notebooks that are spiral-bound, meaning that a spiral of wire
is looped through large perforations at the top or side of the page. Other bound notebooks are
available that use glue to hold the pages together; this process is "padding".[7] Today, it is
common for pages in such notebooks to include a thin line of perforations that make it easier to
tear out the page. Spiral-bound pages can be torn out, but frequently leave thin scraggly strips
from the small amount of paper that is within the spiral, as well as an uneven rip along the top of
the torn-out page. Hard-bound notebooks include a sewn spine, and the pages are not easily
removed. Some styles of sewn bindings allow pages to open flat, while others cause the pages to
drape.
Variations of notebooks that allow pages to be added, removed, and replaced are bound by either
rings, rods, or discs. In each of these systems, the pages are modified with perforations that
facilitate the specific binding mechanism's ability to secure them. Ring-bound and rod-bound
notebooks secure their contents by threading perforated pages around straight or curved prongs.
In the open position, the pages can be removed and rearranged. In the closed position, the pages
are kept in order. Disc-bound notebooks remove the open or closed operation by modifying the
pages themselves. A page perforated for a disc-bound binding system contains a row of teeth
along the side edge of the page that grip onto the outside raised perimeter of individual discs.


Preprinting
Notebooks used for drawing and scrapbooking are usually blank. Notebooks for writing usually
have some kind of printing on the writing material, if only lines to align writing or facilitate
certain kinds of drawing. Inventor's notebooks have page numbers preprinted to support priority
claims. They may be considered as grey literature. Many notebooks have graphic
decorations. Personal organizers can have various kinds of preprinted pages.












The History of Paper
The history of paper dates back almost 2,000 years to when inventors in China first crafted cloth
sheets to record their drawings and writings. Before then, people communicated through pictures
and symbols etched on stone, bones, cave walls, or clay tablets.

Paper as we know it today was first made in Lei-Yang, China by Ts'ai Lun, a Chinese court
official. In all likelihood, Ts'ai mixed mulberry bark, hemp and rags with water, mashed it into
pulp, pressed out the liquid, and hung the thin mat to dry in the sun. During the 8th century,
Muslims (from the region that is now Syria, Saudi Arabia, and Iraq) learned the Chinese secret of
papermaking when they captured a Chinese paper mill. Later, when the Muslims invaded
Europe, they brought this secret with them. The first paper mill was built in Spain, and soon,
paper was being made at mills all across Europe. Over the next 800 years, paper was used for
printing important books, bibles, and legal documents. England began making large supplies of
paper in the late 15th century and supplied the colonies with paper for many years. Finally, in
1690, the first U.S. paper mill was built in Pennsylvania.
At first, American paper mills used the Chinese method of shredding old rags and clothes into
individual fibers to make paper. As the demand for paper grew, the mills changed used fiber
from trees because wood was less expensive and more abundant than cloth.
Today, paper is made from trees mostly grown on working forests and from recovered paper.
Recycling has always been a part of papermaking. When you recycle your used paper, paper
mills will use it to make new newspapers, notebook paper, paper grocery bags, corrugated boxes,
envelopes, magazines, cartons, and other paper products.
Besides using recovered paper and trees to make paper, paper mills may also use wood chips and
sawdust left over from lumber operations (whose products are used to make houses, furniture,
and other things). Today, more than 36 percent of the fiber used to make new paper products in
the United States comes from recycled sources.


Paper Products & Everyday Life
Many of us take for granted that paper allows us not only to enjoy our lives but also to go about
our daily routines with greater efficiency.

From the thinnest tissue, to the most absorbent diaper, to the toughest corrugated box, there are
almost as many different kinds of paper as there are uses for it.
Most of us begin our mornings by enjoying the comforts of paper products - from facial tissue
and paper towels, to the morning newspaper, to the carton that holds your orange juice, and the
paperboard packaging that holds your breakfast cereal.
Our children benefit from paper each school day from classroom drawings and notebook paper to
text books that students learn from.
At work, office papers help us communicate. Even in this digital age, and despite talk about the
"paperless office," office papers are essential for copiers, laser printers, brochures, notepads, and
other uses. And since digital documents can be deleted, there's nothing like having a back-up
on paper.
Wherever we go, paper is there to help at every turn. It's the bags that hold your groceries or
latest clothing purchase.It's the cards, letters and packages you receive, the cup that holds your
coffee, and the album that holds your memories.
Even while we sleep, paper is still hard at work providing a host of innovative paper products
that help hospitals deliver cleaner, better patient care and protect healthcare personnel. Paper is at
work in thousands of industrial and manufacturing applications helping keep the air clean, and
providing protective apparel and innovative packaging.
When you consider the tremendous benefit of paper, it's clear that we must all continue to work
together by recycling used paper. Recycling is easy to do, and it's good for business and the
environment. So next time you read the paper, open your mail, clean out your files, or empty a
box, don't put that paper and paperboard packaging in the trash. Complete the circle and recycle
it.




Notebook brand in Ghazipur Market
Classmate
ITC
Student
Madhu
Vardhman
Navneet







Classmate
Classmate is an Indian brand of student stationery products. ITC Limited launched its Classmate
brand in 2003 with the notebooks category. Subsequently, Classmate added new products to its
portfolio which consists of pens, pencils, mechanical pencils and geometry boxes.
[1]
Classmate
has 900 distributors who make the products available in over 70,000 outlets in India. Classmate,
brought in earnings of 40 crore in 2005-06. This increased to more than Rs. 650 Crores in
2011-12.
Products
Classmate manufactures notebooks, pens, pencils, mechanical pencils and geometry boxes.
Notebooks
Classmate notebook brand has a product range of more than 300 variants, and is custom made to
take care of varying needs in notebooks, long books, practical books, drawing books and
reminder pads segments. ITC focused on the design elements of notebooks: each Classmate
notebook has a theme on the cover and related information inside.
Pens
ITC forayed into the pen industry with the launch of Classmate pens across markets offering the
consumer stylish and attractive designs.
Pencils
Classmate HB Jet Black Pencils mark the entry of Classmate into the pencils category.
Mechanical Pencils
Classmate mechanical pencils are intended for sharp, precise writing and drawing, especially
used for precise drawings in subjects like maths and engineering.
Maths Instruments
Classmate Invento and Classmate Victor are part of the range of geometry boxes. Invento is
positioned as a more premium product carrying interesting trivia and other useful information
about the subject, while Victor provides tinted plastic instruments that makes it easier for
beginners.
Initiatives
Classmate Ideas for India challenge
Classmate has launched a program called Classmate Ideas for India challenge. The program
would be a part of the company's centenary initiative. The nation-wide program would invite
ideas of the youth who have the potential to transform India. Classmate Ideas for India challenge
plans to reach out to 2.5 million students across 30 cities, 500 schools and 200 colleges across
the country. The CII-ITC Centre of Excellence for Sustainable Development, WWF India, the
Tony Blair Faith Foundation, Janaagraha and the Akshaya Patra Foundation among others are
the program partners for the event. The program would encourage the finalists with an internship
with relevant program partners, besides cash prizes and other rewards. Additionally, the top five
winners would be sent to a one week international study tour.

Classmate Notebook






Navneet Education Limited (Formerly known as Navneet Publications (India) Ltd), founded by
the Gala Family, is in the business of Educational, Children and General books Publication,
Scholastic Paper and Non-Paper Stationery products. Over the years, the company has built a
strong brand in Publications and Stationery and gained a leadership position
Since 1959, Navneet has been a major force in the dissemination of knowledge. It is a dominant
player in the field of publishing with more than 5,000 titles in English, Gujarati, Hindi, Marathi,
Tamil, Urdu and other Indian and Foreign Languages.
Over the decades, Navneet has emerged as a preferred brand for Educational Products among
teachers and students in India. The company's products are sold under the brand names
of 'Navneet', 'Vikas', 'Gala', 'FfUuNn' and 'Boss'. It's portfolio of Educational based Books
include high quality supplementary books like Digests (Guide), Workbooks, and 21 Most Likely
Question Sets, most of which are published in five languages - English, Gujarati, Hindi, Marathi,
and Urdu. The company has a dominant market share of about 65% in Western India. Also, with
the new range of supplementary books targeting the students from CBSE and ICSE Boards, its
educational products are now made available across India.
The company also publishes various titles in the Children and General books category, which are
not based on Syllabus, such as Coloring and Activity Books, Board Books, Story Books and
Books on Health & Hygiene, Art & Artist, Cooking, Mehendi, Embroidery etc.
In 1993, the company saw opportunities in the area of exports of Stationery products, for which
it now has the state-of-art manufacturing facilities in Virar (near Mumbai), Guma, Dantali and
Silvassa (Union Territories bordering Maharashtra and Gujarat). In the same year Navneet
launched its paper stationery products for the domestic market. Product range includes tight bind
note books, long books, hard case bound books and drawing books.
The company enjoys leading position in premiere stationery markets in India, the Middle East,
parts of Africa, U.S.A. and Europe. Now, with more than 500 Stock Keeping Units, Navneet is
one of the largest paper stationery brand in India.
In 2006, taking the success of the Paper Stationery products, Navneet launched its first range of
Non-Paper Stationery FfUuNn Pencils. Over the years the Company has added many products
under this brand like erasers, sharpeners, rulers, compass boxes & art materials etc.
Foreseeing the need and demand in digital space, the Company ventured into Digital Learning in
2009. eSense was set up to provide a better and a first in its type of experience for the teachers
and students in the space of Digital Learning. Till March 2014, eSense has been installed in more
than 2,047 institutions enabling more than 11,800 classrooms to experience digital learning.
Leapbridge Education was conceived and promoted by Navneet in 2009. With this new
initiative, Navneet forayed into pre-primary education, and to start with, it has launched a chain
of Pre-Schools under the brand name - Leapbridge. Leapbridge Education (A Navneet Initiative)
is a bridge between various leaps a child takes in his education life. Today Leapbridge boasts of
six successful Pre-Schools in Pune and Mumbai. From being the awarded as the Most Preferred
Pre-School in Pune and Mumbai (6th position) by Education World Magazine, to
getting recognised across the world via a documentary on EURONEWS, Leapbridge
International Pre-School has taken a big leap in this Industry. Leapbridge Education operates its
Pre-Schools across Maharashtra through Company Owned Company Operated (COCO) business
model.
In 2011, the Company ventured into direct education / School Management Business by taking a
minority stake in a School Management Company in Andhra Pradesh. For the academic year
2013-14, the company has 65 schools under the brands "Gowtham Model School in Andhra
Pradhesh" & "Orchids - the International school " in Karnataka (Bengalooru) & Maharashtra
(Mumbai).
In the academic year 2013-14, the Company launched its first retail digital product "UTOP" in
Maharastra and Gujarat in English and regional languages (Marathi & Gujarathi). UTOP is a
complete education solution. Students can learn through Audio-visual content and evaluate
themselves through multiple choice questions on each chapter. The learning and evaluation
content packaged on a 7 Android tablet makes it a complete education solution in the hands of
students.
UTOP is an attempt to integrate technology in a students day to day education. UTOP ensures
constructive use of technology in a students education without exposing students to abuse
technology.





Navneet Notbook









ITC made its entry to the education and stationery business with its Paperkraft brand in the
premium segment in 2002; and later expanded into the popular segment with its Classmate brand
in 2003. By 2007, Classmate became the largest Notebook brand in the country. Together,
Classmate and Paperkraft offer a range of products in the Education & Stationery space to the
discerning consumer, providing unrivalled value in terms of product & price.
Classmate and Paperkraft have become a natural extension of the consumer. Meticulous
understanding of consumer needs helped creating a relevant and comprehensive portfolio
satisfying the needs of different sets of consumers.
ITC is the manufacturer of India's first Ozone treated environment friendly Elemental Chlorine
Free (ECF) pulp, paper and paperboard. It blends its knowledge of image processing, printing
and conversion garnered from Packaging & Printing Business with its brand building and trade
marketing & distribution strengths resident in its FMCG business to offer superior value
products to consumers.
Paperkraft Business paper and the papers used in Classmate and Paperkraft notebooks are
superior in quality and environment-friendly. Other offerings available in education and
Stationery range are safe and certified non-toxic.

PAPERKRAFT


Exquisitely crafted. Eco-friendly. For the true Indian connoisseur.
We at Paperkraft are committed to excellence, much like you are and we understand that you
need a product that showcases who you are. Our products are aesthetically designed with a
positive environmental footprint for the Global Indian in you.

The Paperkraft Green Impression Series is made from the finest eco - friendly elemental
chlorine free paper. Elegant and sophisticated, this series of books are authoritative and
command another look.



Paperkraft premium pens are luxuriously fashioned for perfection. Inspired by iconic figures
of the past, each pen has a unique personality of its own much like the namesake. While
Beethoven & Archimedes are fine retractable jotter pens, Chopin is a classically designed roller
pen with a rich metal body and a German refill for effortless smooth writing.


The Paperkraft Signature Series aim to recreate and involve our rich treasure of traditional art.
Beautiful designs adorn each cover, speaking to the art connoisseur within you keeping a bit of
India in every book.



Madhu
Paper is thin material used for writing upon, printing upon or packaging, produced by the
amalgamation of fibres, typically vegetable fibres composed of cellulose, which are subsequently
held together by hydrogen bonding. While the fibres used are usually natural in origin, a wide
variety of synthetic fibres, such as polypropylene and polyethylene, may be incorporated into
paper as a way of imparting desirable physical properties. The most common source of these
kinds of fibres is wood pulp from pulpwood trees. Vegetable fibre materials such as cotton,
hemp, linen, and rice are also used.
Stationery is a general name given to papers and other office supplies such as envelopes,
notepads, pens, pencils, erasers, paper clips, staplesr, folders etc. The term stationery is
frequently used to refer more specifically to paper used for written correspondence, usually
decorated or personalized with matching envelopes.
Stationery products includes - writing instruments such as plastic ball pens, metal pens &
pencils, wooden pens, permanent and white board markers, highlighters; art material such as wax
crayons, hexagonal & plastic crayons, oil pastel, water color cakes & tubes, poster colors, paint
brushes, activity books, drawing books; staple pin, staplers & punches; paper products such as
hard case books, arabic/french ruling books, note pad, exercise book tracing pad, ruling pad,
refilling pad, sketch pad, drawing pad, copier paper/fluorescent paper, adding machine rolls,
composition books; adhesive - office paste, glue stick, wood glue, synthetic adhesives; banking
office automation products such as currency counting machine, currency banding machine,
counterfeit detector machine, cheque encoder, security digital electronic/swipe card safe.

Stationery products are very important because we cannot complete any work without them in
school, college or office.







Vardhman
VARDHMAN INDUSTRIES is a manufacturing company of Note books, Registers, Practical
Note book, Drawing copy, Rough copy, and other Paper Stationery. We also deal in schools. Our
other products are Mala & Prince Long Book. Specialist in school Note books.








Q-1 Which of the following stationary product of ITC, Are you familiar?

Particular No of respondent Percentage
Classmate Instruments 30 30%
Classmate Notebook 40 40%
Classmate scholastic products 12 12%
Classmate writing instruments 18 18%
Total 100 100%




0%
5%
10%
15%
20%
25%
30%
35%
40%
Classmate
Instruments
Classmate
Notebook
Classmate
scholastic
products
Classmate
writing
instruments
30%
40%
12%
18%
Analysis
After the survey the researcher found that30% respondent familiar with classmate instrument of
ITC Company, 40% respondent familiar with classmate notebook of ITC Company, 12%
respondent familiar with Classmate scholastic products of ITC Company, and 18% respondent
familiar with Classmate writing instruments of ITC Company.
Interpretation
The above analysis shows that most of the respondent familiar with classmate notebook of ITC
Company.













Q-2- How much quality (Notebook) are you selling each of Classmate, Student, Madhu,
Vardhman


Particular No of respondent Percentage
Classmate 38 38%
Student 32 32%
Madhu 18 18%
Vardhman 12 12%
Total 100 100%




0%
5%
10%
15%
20%
25%
30%
35%
40%
Classmate Student
Madhu
Vardhman
38%
32%
18%
12%
Analysis
After the survey the researcher found that38% respondent say that classmate sell qualitative
notebook, 32% respondent say that student sell qualitative notebook, 18% respondent say that
madhu sell qualitative notebook, and 12% respondent say that vardhman sell qualitative
notebook.
Interpretation
The above analysis shows that most of the respondent says that classmate sell qualitative
notebook.













Q-3- The price of the ITC stationary products with respect to its competitor?


Particular No of respondent Percentage
Very high 38 38%
Marginally high 32 32%
Marginally low 18 18%
Very low 12 12%
Total 100 100%




0%
5%
10%
15%
20%
25%
30%
35%
40%
Very
high Marginally high Marginally low
Very
low
38%
32%
18%
12%
Analysis
After the survey the researcher found that38% respondent say price of the ITC stationary
products with respect to its competitor is very high, 32% respondent price of the ITC stationary
products with respect to its competitor is marginally high, 18% respondent say price of the ITC
stationary products with respect to its competitor is marginally low, and 12% respondent say
price of the ITC stationary products with respect to its competitor is very low.
Interpretation
The above analysis shows that most of the respondent says price of the ITC stationary products
with respect to its competitor is very high.











Q-4- How many consumers are asking for ITC product?

Particular No of respondent Percentage
Above 10 40 40%
Below 10 30 30%
Below 5 20 20%
None 10 10%
Total 100 100%






0%
5%
10%
15%
20%
25%
30%
35%
40%
Above 10 Below 10 Below 5 None
40%
30%
20%
10%
Analysis
After the survey the researcher found that40% respondent say above 10 asking for ITC products,
30% respondent say below 10 asking for ITC products, 20% respondent say below5 asking for
ITC products, and 10% respondent say none asking for ITC products.
Interpretation
The above analysis shows that most of the respondent says above 10 asking for ITC products.















Q-5- What is your view about the availability of ITC product in market?

Particular No of respondent Percentage
Very good 35 35%
Good 30 30%
Average 25 25%
Poor 10 10%
Total 100 100%






0%
5%
10%
15%
20%
25%
30%
35%
Very good Good Average Poor
35%
30%
25%
10%
Analysis
After the survey the researcher found that35% respondent say availability of ITC product in
market is very good, 30% respondent say availability of ITC product in market is good, 25%
respondent say availability of ITC product in market is average, and 10% respondent say
availability of ITC product in market is poor.
Interpretation
The above analysis shows that most of the respondent says availability of ITC product in market
is very good.













Q-6- Are you happy with the Incentive of ITC and other brands given to you?

Particular No of respondent Percentage
Yes 82 82%
No 18 18%
Total 100 100%








0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes No
82%
18%

Analysis
After the survey the researcher found that82% respondent happy with the Incentive of ITC and
other brands given to him, 18% respondent not happy with the Incentive of ITC and other brands
given to him,
Interpretation
The above analysis shows that most of the respondent happy with the Incentive of ITC and other
brands given to him.












Q-7- What are the factors which influence you to be a dealer of ITC and Other Brands?

Particular No of respondent Percentage
Profit 40 40%
Incentive and Scheme 18 18%
Others 42 42%
Total 100 100%








0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Profit Incentive and
Scheme
Others
40%
18%
42%
Analysis
After the survey the researcher found that40% respondent say profit factors which influence you
to be a dealer of ITC and Other Brands, 18% respondent say incentive and scheme factors which
influence you to be a dealer of ITC and Other Brands, and 42% respondent say other factors
which influence you to be a dealer of ITC and Other Brands.
Interpretation
The above analysis shows that most of the respondent says other factors which influence you to
be a dealer of ITC and Other Brands.











Q-8- Are you satisfied with the sales of the ITC and other brands?

Particular No of respondent Percentage
Yes 40 40%
No 18 18%
Neither yes nor No 42 42%
Total 100 100%








0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Yes No Neither yes or No
40%
18%
42%
Analysis
After the survey the researcher found that40% respondent say yes satisfied with the sales of the
ITC and other brands, 18% respondent say no satisfied with the sales of the ITC and other
brands, and 42% respondent say Neither yes or No satisfied with the sales of the ITC and other
brands.
Interpretation
The above analysis shows that most of the respondent says neither yes nor No satisfied with the
sales of the ITC and other brands.











Q-9- Are you satisfied with the Company and Its product?


Particular No of respondent Percentage
Yes 82 82%
No 18 18%
Total 100 100%





0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes No
82%
18%
Analysis
After the survey the researcher found that82% respondent satisfied with the Company and Its
product, 18% respondent not satisfied with the Company and Its product.
Interpretation
The above analysis shows that most of the respondent satisfied with the Company and Its
product.








Findings
After the survey the researcher found that30% respondent familiar with classmate
instrument of ITC Company, 40% respondent familiar with classmate notebook of ITC
Company, 12% respondent familiar with Classmate scholastic products of ITC Company,
and 18% respondent familiar with Classmate writing instruments of ITC Company.
After the survey the researcher found that38% respondent say that classmate sell
qualitative notebook, 32% respondent say that student sell qualitative notebook, 18%
respondent say that madhu sell qualitative notebook, and 12% respondent say that
vardhman sell qualitative notebook.
After the survey the researcher found that38% respondent say price of the ITC stationary
products with respect to its competitor is very high, 32% respondent price of the ITC
stationary products with respect to its competitor is marginally high, 18% respondent say
price of the ITC stationary products with respect to its competitor is marginally low, and
12% respondent say price of the ITC stationary products with respect to its competitor is
very low.
After the survey the researcher found that40% respondent say above 10 asking for ITC
products, 30% respondent say below 10 asking for ITC products, 20% respondent say
below5 asking for ITC products, and 10% respondent say none asking for ITC products.
After the survey the researcher found that35% respondent say availability of ITC product
in market is very good, 30% respondent say availability of ITC product in market is
good, 25% respondent say availability of ITC product in market is average, and 10%
respondent say availability of ITC product in market is poor.
After the survey the researcher found that82% respondent happy with the Incentive of
ITC and other brands given to him, 18% respondent not happy with the Incentive of ITC
and other brands given to him,
After the survey the researcher found that40% respondent say profit factors which
influence you to be a dealer of ITC and Other Brands, 18% respondent say incentive and
scheme factors which influence you to be a dealer of ITC and Other Brands, and 42%
respondent say other factors which influence you to be a dealer of ITC and Other Brands.
After the survey the researcher found that40% respondent say yes satisfied with the sales
of the ITC and other brands, 18% respondent say no satisfied with the sales of the ITC
and other brands, and 42% respondent say Neither yes or No satisfied with the sales of
the ITC and other brands.
After the survey the researcher found that82% respondent satisfied with the Company
and Its product, 18% respondent not satisfied with the Company and Its product.

Recommendations













Conclusions
A notebook (notepad, writing pad, drawing pad, legal pad) is a 1902 Australian invention created
by Launceston stationer J.A. Birchall. It consists of a book or binder composed of pages, often
ruled, made out of paper, used for purposes including recording notes or memoranda,
writing, drawing, and scrapbooking.
Conclusions of my project according to survey as fallow:-
The above analysis shows that most of the respondent familiar with classmate notebook
of ITC Company.
The above analysis shows that most of the respondent says that classmate sell qualitative
notebook.
The above analysis shows that most of the respondent says price of the ITC stationary
products with respect to its competitor is very high.
The above analysis shows that most of the respondent says above 10 asking for ITC
products.
The above analysis shows that most of the respondent says availability of ITC product in
market is very good.
The above analysis shows that most of the respondent happy with the Incentive of ITC
and other brands given to him.
The above analysis shows that most of the respondent says other factors which influence
you to be a dealer of ITC and Other Brands.
The above analysis shows that most of the respondent says neither yes nor No satisfied
with the sales of the ITC and other brands.
The above analysis shows that most of the respondent satisfied with the Company and Its
product.








Limitations













QUESTIONNAIRE
DEAR RESPONDENT,
Myself Krishna Murari Yadav Pursuing B.B.A at T.E.R.I. P.G. GHAZIPUR. I seek your
responses and kind co-operation for the purpose of successful of my survey project report.
THANK YOU
Krishna Murari Yadav
B.B.A.4
th
sem
T.E.R.I. P. G. College Ghazipur
Name:...
Age:
Address:
Gender:.
Occupation:..

Q-1 Which of the following stationary product of ITC, Are you familier?
A. Classmate Notebook
B. Classmate Instruments
C. Classmate scholastic products
D. Classmate writing instruments
Q-2- How much quality (Notebook) are you selling each of Classmate, Student, Madhu,
Vardhman
A. Classmate
B. Student
C. Madhu
D. Vardhman
Q-3- The price of the ITC stationary products with respect to its competitor?
A. Very high
B. Marginally high
C. Marginally low
D. Very low
Q-4- How many consumers are asking for ITC product?
A. Above 10
B. Below 10
C. Below 5
D. None
Q-5- What is your view about the availability of ITC product in market?
A. Very good
B. Good
C. Average
D. Poor
Q-6- Are you happy with the Incentive of ITC and other brands given to you?
A. Yes
B. No
Q-7- What are the factors which influence you to be a dealer of ITC and Other Brands?
A. Profit
B. Incentive and Scheme
C. Others
Q-8- Are you satisfied with the sales of the ITC and other brands?
A. Yes
B. No
C. Neither yes nor No
Q-9- Are you satisfied with the Company and Its product?
A. Yes
B. No
Q-10- Give Comments for your brand.