Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
C
o
n
v
e
n
i
e
n
c
e
P
r
o
d
u
c
t
s
S
h
o
p
p
i
n
g
p
r
o
d
u
c
t
s
S
p
e
c
i
a
l
t
y
p
r
o
d
u
c
t
s
B
.
D
u
r
a
b
i
l
i
t
y
o
f
p
r
o
d
u
c
t
s
N
o
n
d
u
r
a
b
l
e
p
r
o
d
u
c
t
s
D
u
r
a
b
l
e
p
r
o
d
u
c
t
s
S
e
r
v
i
c
e
s
Marketing
Role of
marketing
Objectives of
marketing
management
Feature of
marketing
Marketing
management
philosophies
Classification
of products
Elements
of
marketing
N
e
e
d
a
n
d
w
a
n
t
s
C
r
e
a
t
i
n
g
a
m
a
r
k
e
t
o
f
f
e
r
i
n
g
C
u
s
t
o
m
e
r
v
a
l
u
e
E
x
c
h
a
n
g
e
m
e
c
h
a
n
i
s
m
Role in a firm
Role in the economy
Product
Price
Place
Promotion
Function of
marketing
Consumer
product
BODMAS CAREER ACADEMY
Branding
Labelling
Pricing
Place /
physical
distribution
mix
Brand name
strategies
Advantage to the
marketers
Advantage to the
customers
Features of a
good brand name
Individual branding
Blanket family branding
Separate family brand name
Company name combined with
individual brand
Enable marketing product differentiation
Helps in advertising & display programmes
Differential pricing
Ease in introduction of new product
Helps in product identification
Ensures quality
Status symbol
Short & simple
Indicates the qualities
Unique
Adaptable
Versatile
Capable
Functions of
distribution
channel
Type of channels
Factors
determining
choice of
channels
Components of
physical
distribution
Sorting
Accumulation
Allocation
Assorting product promotion
Negotiation
Risk taking
Order processing
Transportation
Warehousing
Inventory control
Product related factors
Company characteristics
Competitive factors
Market factors
Environmental factors
1. Direct channel (Zero level)
2. Indirect channel
a. manufacturer retailer consumer (1 level
channel)
b. manufacturer wholesaler retailer consumer
(2 level channel)
c. retailer consumer (3 level channel)
Complete description of a
product
Identification of product
Grading of product
Promotion of product
Legal information
Factors of
labelling
Primary Package
Secondary Package
Transportation Package
Levels of
packaging
Importance
of packaging
Function of
packaging
Rising standards of health
& sanitation
Self service out lets
Innovational opportunity
Product differentiation
Product identification
Product protection
Facilitate use of product
Product promotion
Factors
affecting
Strategies
Product cost
The utility & demand
Extent of competition in the
market
Government & legal
regulations
Pricing objectives
Marketing methods used
Price skimming
Penetration pricing
Packaging
BODMAS CAREER ACADEMY
Promotion
mix
advertising
Personal
selling
Sales
promotion
Publicity
Undermines social values
Confuses the buyers
Some advertisement are in bad taste
Encourages sale of inferior products
Paid form
Impersonality
Identified sponsor
Mass reach
Enhancing customer
Satisfaction
expressiveness
Economy
Less forceful
Lack of feedback
Inflexibility
Low effectiveness
Adds to cost
Features of
advertising
Merits of
advertising
demerits of
advertising
Objections
of
advertising
Media
selection
Selectivity
Flexibility
Cost
Editorial environment
Coverage of the media
Permanence
Merits of
sales
promotion
Attention Value
Useful in new product Launch
Synergy in total promotion efforts
Limitation
of sales
promotion
Reflects crisis
Spoils product image
Commonly
used sales
promotion
activities
Rebate
Discount
Refunds
Product combination
Quantity gift
Luck draw
Usable benefits
Full finance @ 0%
Samples
Contests
Instant draws &
assigned gifts
Advantages
of publicity
More credibility
Mass reach
Disadvantages
of publicity
No control
Limited information
Features
of personal
selling
Personal form
Development of
relationship
Merits of
personal
selling
Flexibility
Direct feedback
Minimum wastage
Personal selling
importance to
businessmen
Effective promotional tools
Flexible tools
Minimizes wastage of effort
Consumer attention
Lasting relationship
Personal rapport
Role in introduction stage
Link with customer
Personal selling
importance to
customers
Personal selling
importance to
society
Helps in identifying
needs
Latest market
information
Expert advice
Induces customers
Converts latest demand
Employment opportunities
Career opportunities
Mobility of sales people
Product standardization
BODMAS CAREER ACADEMY
Consumer
Protection
Importance
of consumer
From consumers
point of view
Consumer ignorance
Unorganized consumer
Widespread exploitation of Consumers
From the point of
view of business
Long term interest of business
Business use societys resources
Social responsibility
Moral justification
Government intervention
Poverty & Unemployment
Illiterate consumer
consumer are not organized
The consumer protection Act, 1986
The contract Act, 1982
The sale of good Act, 1930
The essential commodities Act, 1955
The agriculture produce Act. 1937
The prevention of food adulteration Act, 1954
The standards of weights and measures Act, 1976
The trade marks Act, 1999
The competition Act, 2002
The bureau of Indian standers Act, 1986
Need for consumer
protection in
developing
countries like India
Legal protection
to consumers
Right to safety
Right to be informed
Right to choose
Right to be heard
Right to seek Redressel
Right to consumer education
Right to basis need
Right to healthy environment
Consumer Right
Consumer
Responsibility
Awareness of right
Quality conscious
Ready to lodge complaint
Not to be misled by false advertisement
Must obtain cash memo
Cautious consumer
Consumer organisation
Environment
Availability goods & services
Selection of goods
Self regulatory by business
Business associations
Consumer awareness
Consumer organisation
Government
Ways & means
of consumer
protection
Redressal
agencies
District forum
State commission
National commission
Role of consumer
Organisations &
NGOs
Important consumer
Organisations &
NGOs
Creating consumer awareness
Encouraging the consumers
Filing complaints
Protesting against traders
Focus on consumer problems
Provide legal assistance
Consumer coordination council, Delhi.
Common cause
Voluntary organizational in interest of
consumer education (VOICE) Delhi.
Consumer education & research centre
(CERC) Ahmedabad .
Consumer association kolkata
Consumer guidance society of India,
Mumbai etc.
BODMAS CAREER ACADEMY