VIV Europe 2014

Review

www.viv.net

Utrecht

May 20-22, 2014 | Utrecht, The Netherlands

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Contents
Thank you for attending VIV Europe 2014

Rabobank-VIV Grand Eve

VIV Personality Awards 2014

Doing business at VIV Europe

Facts & Figures

VIV Europe Innovation Awards

Exhibitors news

10

Reactions from exhibitors

12

VIV Network Events

14

VIV Lage Landen-Dag

15

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Thank you for attending VIV Europe 2014

VIV Europes success was typically a joint effort. In fact, I think
it was founded especially on the confidence of the industry
in creating and investing in a world expo which would bring
e
veryone together at an important time for the future of
animal protein supply and demand. Our job as organisers
was to make sure everyone was welcomed and given every
assistance in their visit.

With 20,212 visitors from 136 countries and almost 600 ex

hibiting companies VIV Europe could have been called VIV World.
I would like to thank everyone involved for making it so
successful.
Planning has already started for the next VIV Europe, which will
return to Utrecht in The Netherlands in June 2018. On behalf of
the VIV Worldwide team I am looking forward to welcome you
there!

Compact and comfortable

Right from the start, our focus had been to create the best possible business environment for professionals from the industries
of poultry, pork, feed, meat and fish. That focus resulted in an
international event that was business-like, compact, comfortable,
informative and more welcoming than any other event in the
past.

Ruwan Berculo
Project Manager VIV Worldwide

Networking and matchmaking

For the first time at VIV Europe there were opportunities for people to meet informally in smaller groups at networking sessions,
dedicated to specific countries and regions in Africa, China and
Latin America. An invitation for visitors to take part in a special
day of field trips to locations in the Dutch poultry, feed and pig
sectors, received positive response as well.
Sustainability and efficiency
The speakers in our conference programme did an excellent
job of emphasising both the opportunities and the challenges
that lie ahead for animal protein production around the world.
Sustainability is essential and a calculation showed us that producing poultry and fish can be as sustainable as the production
of a crop such as cashew nuts in terms of use of resources. But
the need for efficiency was underlined in the same context. Just a
few of the important topics that were discussed at VIV Europe.

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Rabobank-VIV Grand Eve

The evening before the opening day of VIV Europe, the
Rabobank-VIV Grand Eve took place. An exclusive network
event for CEOs, Company Owners, Directors, Government
Officials, Presidents and Chairs who are active in the production
of animal protein worldwide; from feed to meat.
One of the keynote speakers was Mr Adjiedj Bakas, the most
famous trendwatcher of the Netherlands. He presented inspiring
insights in the Future of Food, with an overview of food megatrends throughout the globe.
Click here for more information about Mr. Bakas.
Another imprtant keynote speaker was Dr. Aalt Dijkhuizen,
President of the Dutch topsector Agri&Food. With his presentation
High-productive and efficient agriculture: a sustainable approach?!
Dr. Dijkhuizen secured the audience of an eye opening evening.

Mr. Adjiedj Bakas

Click here or on the image below to see the complete series of

slides of his presentation.

Dr. Aalt Dijkhuizen

Presentations at VIV Europe

An important part of the programme at VIV Europe 2014 was
the wide variety of presentations.
Click here to find a selection.

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

VIV Personality Awards 2014

Four highly respected personalities who have left their prominent and unique mark on different aspects of the industry, were
awarded during the Opening Conference of VIV Europe.
Dr. Piet Simons
International Poultry Production
VIV Poultry Personality 2014
For his PhD thesis, Dr. Simons pioneered the study of egg-shell
problems by examining the structure of the shell through the
then new technology of electron microscopy. He progressed from
being president of the Dutch branch of the Worlds Poultry Science
Association (WPSA) to the presidency of the world association
between 1992-96. Since 2008 he has been an Ambassador for
the Dutch Poultry Centre.

Jack Hazenbroek
International Meat Topics
VIV Meat Personality 2014
Coming from a family of poultry processors, Jack Hazenbroek
remembers as a 5-year-old helping his father to take chickens to
the market. Later, he worked in processing plants and on farms in
Australia and the USA before returning to Holland to start his own
machinery enterprise. By 1986 his Systemate Holland poultry processing systems company was the worlds largest manufacturer of
automated cut-up lines.

I kept some hens myself as a small boy and chickens became

my life. Dr. Piet Simons

Even as the business evolves, the people in it are still the best
part. Jack Hazenbroek

Otto van Tuijl

International Hatchery Practice
VIV Breeder Personality 2014
Otto van Tuijl started his career in the poultry industry in 1970
and has gained extensive international production experience
as well as technical service expertise in Europe, the Middle
East, Africa and South America. Today he is technical director of
Aviagen EPI.

Nigel Horrox
VIV uvre Award 2014
Nigel Horrox, owner and publisher of Positive Action Publications,
received a special uvre award from VIV Worldwide project
manager Ruwan Berculo in recognition of his contribution to the
international development of the poultry sector. Nigel Horrox
has worked with poultry since graduating in veterinary medicine
at the University of Edinburgh, Scotland, in 1976. In addition to
his expertise in poultry health, food safety and microbiology, he
has been a consultant to poultry companies in Asia and Africa
and will be the next president of the Worlds Veterinary Poultry
Association.

Although I planned to retire last April this year, I now have

decided to keep working for another 3 years. It is still very
exciting! Otto van Tuijl

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Doing business at VIV Europe

Zheng Chang Sabrina Sheng

Thank you for your warm hospitality during our recent visit to your wonderful
city. I would also like to thank you for your kind support. My delegation and I
were overwhelmed by the enthusiasm expressed by the organization, that was
amazing!

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Facts & Figures

Visits by region
27.8%
25.7%

Netherlands 5,625
Western Europe 5,207

Poultry farms

Eastern Europe 2,823

14%

Middle east 2,733

13.5%

What is your job function?

Feed mills

.7%

North America

1.9%

South/Central America

Asia 1,765

8.7%

Meat (further) processing companies

Netherlands 5,625

ultry farms

% Pig farms

Dairy farms

meat farms
Fish farms

g company

tural farms

companies

companies

companies
5%
distributors
.6%
(products)
% 36.3%
e agencies
.6%
terinarians
6%
onsultancy
4.4%
d company

authorities
Other:

0.5%

Farmer

Fish farms 0.2%

Researcher

Cattle/calves meat farms

0.5%

Agricultural farms
Meat slaughtering companies

3.7%

27.8% Meat (further) processing companies

1.4%

Veterinarian
5.1%

Egg handling/processing company

5.1%
1.5%

19.7%

Farm owner

1.4%

1.5%

Nutritionist

3.7% Consultant
1.4% mills
Feed

Other

Marketing/sales manager/
M

5%
2.6%
2%
2.6%
1.6%
4.4%
16.6%

7.2%

Feed 25.7%
18.1%
18.1%
Western Europe 5,207
What Feedthe main activity/sector of your company? ingredients, additives and animal health companies Poultry farms
is ingredients, additives and animal health companies
Farm/industry equipment suppliers/distributors
Farm/industry equipment suppliers/distributors
9.6%
Eastern Europe 2,823
14%
2.9%
In whichPig farms are you interested?
sector 9.6%
General manager
30.6%
Feed mills
7.2%

27.8%

Feed mills

Dairy farms

Gen

Technical manager/engine

22.1% 14.8%

Marketing/sales manager/representative
Pig farms
2.9%

1.9% Fish farms 0.2%

Australasia Meat slaughtering companies

113
0.6%

6%

30.6%

Technical manager/engineer/technician
Poultry farms

22.1%

Pig farms 14% 2.9%

Agricultural8.7%
farms

General manager
7.2%

Feed mills

25.7%

Africa handling/processing company

5.3%
Egg 1,068

5.3%

27.8%

Dairy farms 13.5%

1.4%

337
1.7%
Cattle/calves meat farms
384

7.2%

22.1%

Technical m

Marketing/s
Poultry

Distribution/wholesale/retail/trade of meat (products)

Distribution/wholesale/retail/trade of meat (products) Dairy farms
1.6%
1.6%
Middle east 2,733
13.5%
1.4%
General manager
30.6%
Poultry
87.2%
Technical manager/engineer/technician
14.8%
Poultry farms
Pigs
22.1%
Other distribution/trade agencies
Other distribution/tradeCattle/calves meat 3.8% 0.5%
agencies
3.8%
North America
337
1.7%
farms
Technical manager/engineer/technician
14.8%
Pigs
22.1%
39.7%
Marketing/sales manager/representative
19.7%
Pig farms
Meat (Cattle / Calves)
2.9%
Veterinarians
4.6%
4.6%
South/Central America Veterinarians
384
1.9%
Fish farms 0.2%
19.7%
33.4%
2.9%
Farm owner Meat (Cattle / Calves)
5%
Dairy farms Marketing/sales manager/representative
Dairy
1.4%
Research/consultancy 5.3% 3.5%
Research/consultancy
3.5%
Africa 1,068
Egg handling/processing company
5.1%
Farm owner
5%
Dairy
31.3%
1.4%
Farmer
2.6%
Fish / Seafood
Cattle/calves meat farms 0.5%
Large scale Asia 1,765
integrated company
Large scale integrated company
1.1%
1.1%
8.7% Farmer
Agricultural farms / Seafood
1.5%
2.6%
21.3%
0.5%
Researcher
2% Fish
Fish farms 0.2%
National,
authorities
National, local authorities
Australasialocal113
0.6% 0.9% Researcher
Meat slaughtering 0.9%
companies
3.7%
2%
0.2%
Veterinarian
2.6%
Egg handling/processing company
5.1%
Other:
Other:
11%
11%
Meat (further) processing companies
1.4%
Veterinarian
2.6%
5.1%
Nutritionist
1.6%
Agricultural farms
1.5%
In which products are you interested?
Feed ingredients, additives and animal health companies
18.1%
Nutritionist
1.6%
1.5%
Consultant
4.4%
Meat slaughtering companies
3.7%
Industrial feed, grain & raw material processing
42.6%
30.6%
Poultry
87.2%
Farm/industry equipment suppliers/distributors equipment
9.6%
Me
Consultant
4.4%
3.7%
Other
16.6%
Meat (further) processing companies
1.4%
Feed ingredients/additives
40.2%
14.8%
Pigs
39.7%
Distribution/wholesale/retail/trade of meat (products)
1.6%
Other
16.6%
1.4%Feed ingredients, additives and animal health companies
18.1%
Feed
34.6%
19.7%
Meat (Cattle / Calves)
33.4%
Other distribution/trade agencies
3.8%
18.1%
Farm/industry equipment suppliers/distributors
9.6%
Animal health
41.4%
Dairy
31.3%
Veterinarians
4.6%
9.6%
Distribution/wholesale/retail/trade of meat (products)
1.6%
Animal
25.4%
Fish / Seafood
21.3%
Research/consultancy breeding
3.5%
1.6%
Other distribution/trade agencies
3.8%
Yes
36.3%
Animal Hatching/Incubation
19.8%
Large scale integrated company
1.1%
3.8%
4.6%
63.7%
No Veterinarians
63.7%
Animal housing & farm 0.9%
32.6%
National, local authorities equipment
4.6%
Research/consultancy
3.5%
Slaughter equipment
19%
Other:
11%
3.5%
Large scale integrated company
1.1%
Meat processing, seasoning, packaging, handling, refrigeration
18.1%
Fish/seafo
1.1%
National, local authorities
0.9%
Egg processing, packaging, handling, refrigeration
23.7%
16.6%
0.9%
Other:
11%
Knowledge transfer / consultancy
18.4%
11%
Logistics & handling
17.7%
25.7%

7.2%

Do you have concrete investment/buying plans?

Laboratory, testing equipment and services

16.3%

Waste water treatment

Yes
No

36.3%

Milking equipment
63.7%

15.4%
5.5%

Milk processing, refrigeration

4.3%

Fish/seafood processing, seasoning, packaging, handling, refrigeration

4.4%

Visits Exhibition :
Visits Conferences and seminars :

Tuesday:
7,323
590

Wednesday: Thursday:
8,326
4,565
562
70

Total:
20,214
1,222

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

VIV Europe Innovation Awards

Unique at VIV was the introduction of the Innovations Gallery to feature new products for the industries producing animal proteins.
At its prominent location at the Centre Court, the Innovation Gallery was a showcase of ground breaking products and systems,
which all were nominated for the VIV Europe Innovation Awards. Votes cast online and by visitors during the first 2 days of the
show helped to decide which out of 43 nominated products would win the shows prestigious Innovation Awards. These awards
were in 4 categories.

Lipid Evaluation Test

by Kemin
Winner category Health and Nutrition
Kemin took the prize in the category Health and Nutrition with
its Lipid Evaluation Test that provides feed formulators with
a nutritional profile of sources of oils and fats for poultry and
livestock diets. Profiles from the novel test contain the apparent metabolizable energy (AME) value and oxidative status
of the source of lipids as a direct assessment rather than the
nutritionist needing.
Click here for more information.

SmartWeigher line
by Marel Stork Poultry Processing
Show winner and winner category Processing
The winner in the Processing category and also the Show
winner (highest number of votes of all innovations presented)
was Marel Stork Poultry Processing, with its SmartWeigher
line for accurate grading and distribution of broilers at the
highest possible processing speeds. The line includes a newly
developed turning shackle as well as re-designed unloading
stations to ensure consistently correct operation at the highest
line speeds and a vision system incorporating the latest in
image capture and data processing techniques.
Click here for more information.

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

VIV Europe Innovation Awards (continued)

Fortica touch-screen poultry computer
by Hotraco Agri
Winner category Farming and Housing
In the Farming and Housing category, Hotraco Agri won with
its Fortica touch-screen poultry house computer that gives
the user complete control over all housing processes such as
climate, feed and water, egg flow and animal weighing. The
computer can be set up in any language - even Chinese. Its
fully intuitive touch-screen can be customized by the user and
is similar to a smartphone or tablet interface. A 3D overview
of the housing can be compiled with the aid of clear symbols.

HatchCare system
by HatchTech
Winner category Hatching and Breeding
The category for innovations in Hatching and Breeding was
won by HatchTech with its HatchCare system for higher hatchability rates and better chick quality, in which a key feature is
the early feeding of the newly hatched chicks. These enter a
special basket through open spaces in the hatching tray and
are provided with troughs supplying them with enough feed
for 24-26 hours together with water via drinking gutters.

Click here for more information.

Click here for more information.

Click here to find all nominations for the

VIV Europe Innovation Awards.

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Exhibitors news
Pas Reform signs contract for Spanish green
field hatchery
Grupo Uvesa, one of Spains leading broiler integrations, is to
build its new green field broiler hatchery with the most advanced SmartPro single stage incubation, climate control and
hatchery automation systems from Pas Reform. Pas Reform
signed the contract at the stand during VIV Europe.
Mr. Liu Guangdao

CEO Bart Aangenendt: Unique about this green field hatchery

is that its comprehensive automation is included in the hatchery, besides the Pas Reform hatching machines. In addition,
Pas Reform is designing and installing an HVAC (climate
control) system, including a hatchery-specific heat recovery
system, to maximise efficiencies and reduce costs while
maintaining biosecurity throughout the facility and creating
an optimised environment for producing high quality day old
chicks. We aim to have the new hatchery ready for chicks in
June 2015.

Muyang becomes FAMSUN

At VIV Europe, Muyang launched their new name: FAMSUN.
The new name fits the international aspirations of the company, that originates from China, tells Mr. Liu Guangdao, Director
of FAMSUN. Currently, FAMSUN has customers in 102 countries
and offices in 40 countries. In the Netherlands, the company
appointed DMT as a new service partner, as FAMSUN recogni
ses the importance of service in Europe. FAMSUN envisions to
contribute to a green and healthy supply chain from farm to
table, together with its customers. To realise this, they strive
to become an integrated solutions provider. The name FAMSUN
originates from famous, farm, family and sun.

Mr. Bart Aangenendt

10

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Exhibitors news
(continued)

Van Ravenhorst transfers truck to MoyPark

At the stand of Carrosseriebouw van Ravenhorst, they
were greeted with a big smile from two of their customers
on Tuesday. Its not every day that they get to meet their
customers from Australia in person, and VIV Europe was the
ideal moment to plan a trip to the Netherlands. VIV Europe is
important for personal contact with our international customers. Therefore we seize this opportunity to create special moments, like a key transfer for one of our custom-built trucks for
MoyPark. says Marijke van Harskamp. MoyPark bought the
high quality trailer to transport their grandparent stock, and
found Van Ravenhorst as the supplier to fulfil their demands
concerning cooling, ventilation and hygiene.

Ommat/VSC and Salmet International join forces

On the 21st of May during VIV Europe, Ommat/VSC and Salmet
International signed a strategic exclusivity representation
agreement. The Ommat Group, based in Saudi Arabia, is a
prominent producer of broiler day old chicks and commercial
broilers. With this representation, Ommat/VSC will represent
Salmet International on an exclusive basis in the Kingdom
of Saudi Arabia, Egypt, Sudan, Kuwait, United Arab Emirates,
Bahrain, Qatar, Yemen and Oman. To offer existing and future
clients quick access to spare parts, Ommat/VSC have established a spare part warehouse in Jeddah. Selmat and Ommat
will implement a technical support team for the Middle East.

Click here for more news from exhibitors.

11

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Reactions from exhibitors

HatchTech Joost ter Heerdt
For innovative companies like ours, it is important to showcase
novelties at an appealing venue, visited by a huge number of
national and international guests. VIV Europe 2014 has highly
exceeded our expectations not only because of its huge number
and quality of visitors, but even more so by their sincere interest
and enormous enthusiasm. There is no doubt that we will be
back in 2018 for another fantastic VIV Europe!

Ottevanger Milling Engineers Erik Ottevanger

We had the pleasure to meet our long lasting relationships and
to start new ones. The central reception at the Centre Court in
hall 9 was professional and made our visitors feel welcome. VIV
Europe gave us a good opportunity to present our own products
as well as the products within our group of companies. Looking
forward to the next edition in 2018!
NAFTC - Anshul Madan, Manager Dutch Dairy Cluster
Our delegates got extensive insights in the world of poultry
and the technologies available for running their business more
efficiently. For most of them the visit to ViV was considered as an
eye opener to take their businesses endeavours to a next level.
They are keen to adopt the displayed technologies and advice
from the respective experts. Additionally they were excited about
the great networking opportunities available at VIV Europe.

Jansen Poultry Equipment Mari van Gruijthuijsen

I want to thank all visitors from throughout the globe for their
great attendance. We can be proud of the fact that VIV Europe
2014 has been such an outstanding meeting point for the complete poultry community.
Walinga Inc. Paul Broekema
Allow me to compliment VNU Exhibitions for their thorough
preparation and execution to perfection of this world class event.
Walinga enjoyed three good days that produced a continual
stream of prospects, facilitated a professional forum for our meetings as AgriMEXICO group and individual companies, from where
we will now pursue the many leads and ultimately embrace the
many business opportunities generated. Thank you and we look
forward to the 2018 edition.

SKOV - Stig Veis Jrgensen

You have managed to make this edition of VIV very international. We made a lot of new contacts, several from new markets.
Efeedlink Motomi Yang
Four years of hard work and continuous effort put together to
present a world class international event. Apart from the well
arranged halls, seminars, award presentations and qualified visitors, I am most impressed with the hospitality within the centre
court and of course, the various networking cocktails. A total and
complete concept beyond trade show organisation!

Pas Reform Hatchery Technologies - Henry Arts

Our booth has been very busy each day. This is not a show
where we typically make deals at but one pleasant surprise is
that we closed one A very big one!

DaeHo Co., Ltd. - Hyung Ho Lee

We just started to enter the global market, and VIV Europe is our
first international show that we participated. We met pretty good
buyers from Egypt, Pakistan, Iran, Kuwait, etc.

Kuhl - Carlos de Magalhaes

The show has much improved from 2010. This edition was a
success for us with much activity and good traffic. We had quality
meetings with middle and upper management and the networking opportunities were extremely helpful, as we met with old
acquaintances and made new ones.

Multi Choice SDN, BHD (Malaysia) - Ms. Karen Ong

and Mr. Tab Huck Leng
At first we only expected brand awareness in this European
event, because were a very new player in this market. But weve
not only met our expectation here, weve got the orders as well.
The organisation was quite good and we scored 7/10 for this
show.

Hendrix Genetics Arian Groot

VIV Europe 2014 is truly an international poultry event, with
high quality visitors and decision makers from the leading poultry
companies from all over the globe.

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Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

Bio Proton (Australia) - Mr. Hennik Hellers

I met a lot of international visitors here and some good distributors. Ive found opportunities to extend my business here. There
was a very good atmosphere, convenient transportation and I
really hope to get back next time.

Vi-Cor - Heidi Ronney

VIV Europe has been fantastic! The first two days were phenomenal and we were constantly busy meeting many quality distributors along with our existing distributors throughout the European
Union and Middle East. We even met visitors from some of our
weaker markets in Poland and France which was terrific!

PTN New Zealand - Steve Cottam

Its a high quality show. Ive met my expectations during my
exhibit and scored an 8/10 for this event.

U.S Poultry & Egg Association John Starkey

The show is mutually good for IPPE & VIV and this edition proved
to be successful for us as we advertised for the 2015 edition of
IPPE. The show brings top management from pools under one
roof. We brought a few chairmen so they could experience the
show first hand.

WAWASAN Agrolipids SDN BHD (Malaysia) - Mr. Low Moh Sing

We would like to explore the EU market. Although we are in
dairy business and poultry is the majority at VIV Europe, we met
some potential clients.

Morris Hatchery
This has been one of VIVs best events with good visitors that
inquire and know deals. Mostly you meet the CEOs and Owners.

Zagro Singapore Pte Ltd - Sru Harmen Amiel Pahm Hartantyo

In the exhibition Ive met new clients from Africa and CIS and
they were quite potential! The show is better than the previous
one.

Insta-Pro -Karl Arnold

This was our first time at any VIV event and we would rate the
show an 8. There was a constant flow of people asking for quotes
and interested in learning about the product. Most companies
that stopped by were small businesses but they had buying
power. The majority of our visitors were from Africa and some
Middle East.

Prime Equipment Group - Joe Gasbaro

VIV Europe helped us launch a new waterless skinner specifically
designed for the European market. It also let visitors know who
we are and that we provide complete vertically integrated plant
solutions. During the show we received 15-20 leads which will
hopefully add up to a few orders!

Big Dutchman International GmbH - Andreas Bske

The show was well attended, despite the bad market environment. We were impressed by the high quality of visitors that
attended the show, especially originating from the regions of
Africa, Asia and the Middle East.

E-TEK - Laura Alatorre

The show has been constantly busy and with 51 current leads
its been successful. We found at least 3 companies that want to
distribute our machine due to its efficiency and convenient price.
Most prospects are even willing to give us a down payment to
ship our machine which lets us know they are serious about the
business. Weve seen visitors from all over this week but majority
from Sudan, Morocco, Saudi Arabia, Chile and Argentina.

Van Gent
VIV Europe gave us new international contacts. An exhibition we
will never forget!

M.S.D.- Jonathan Perkins

Overall Ive been really pleased and weve had a very good
show. From previous editions I can see improvement and the
show is going in the right direction. Its more B2B than agriculture
now-the customers arent small farmers but are quality. Initially
we werent going to exhibit but last minute we changed out
minds. Im really delighted I can go back to my boss with the
great results.

Veit Electronics
VIV has met our high expectations, we couldnt imagined it
going better! The guidance from VIV along with the logistics were
very good as well.

VIV Europe on social media

During VIV Europe 2014 you were live updated with our
Snipperwall. Videos, pictures and tweets with hashtag
#VIVEur or #VIVEurope appeared in realtime right on your
screen and on screens at the exhibition.
Couldnt attend VIV Europe 2014? Or want to relive the experience? Visit the VIV Europe Snipperwall!

13

Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

VIV Network Events

In addition to the trade show, the conferences and seminars, there was also plenty of room to network on a different level than on
the exhibition floor at the several VIV Network Events. Doing business while having a nice dinner or cocktail the perfect setting to
build valuable relationships.

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Digital Review
VIV Europe 2014 | May 20-22, 2014 | Utrecht, The Netherlands

VIV Lage Landen-Dag

Especially for all of our Dutch speaking visitors, the VIV Lage
Landen-Dag (the VIV Netherlands-Day) on Thursday May 22nd
presented a full programme completely in Dutch, containing
a conference which provided a complete and renewed understanding of entrepreneurship, future-proof developments in
international trade and investment opportunities for poultry
farmers. In the afternoon this conference was followed by a
symposium about the innovations in animal feed and the announcement of the winner of the prestigious Molenaar Award.
This year the Molenaar Award went to Leo den Hartog, Director
Research & Development at Nutreco. According to the jury, Den
Hartog is not only a national and international figure head for the
industry, but he is also actively combining innovation, research
and practice.

Vakgroep Pluimveehouderij LTO/NOP

- Alex Spieker
The Netherlands has made a strong impression on VIV Europe
2014. Many innovations were on display of which various
were Dutch made, making the trade show very interesting for
the Dutch poultry farmers.

15

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Thank you
Merci Beaucoup
Gracias
Danke
Dank u

Single bird processing in Thorne

an agreement to establish a new show plant in Thorne. We

look forward to showing customers this reference plant that

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about our new show plant in Thorne and

in

DK-8380 Trige Denmark Tel +45 86 23 14 55 Fax +45 86 23 14 44 linco@baader.com www.baader.com

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