MARCH 2007 UNION COUNTY NEW JERSEY HEYER, GRUEL & ASSOCIATES

Roselle Park
Romerovski Site Redevelopment Plan
Credits
Borough of Roselle Park
Heyer, Gruel & Associates Inc.
Project Manager
Charles Latini Jr. PP/AICP
Urban Designer
Dilip Roy Chittajallu, BARCH
Graphic Designer
Lydie Bemba
Planning Board
Chairman
Joel Reed

Vice Chairman
Phil Vellucci
Mayor
Joseph Delorio
Councilman
Loren Harms
Class II Member
Carl Pluchino
Member
Leland Stanford
Acting Secretary
Giuseppe Barberio
Alternate I
John Stephen
Alternate II
John Velazquez
Clerk
Debbie Buli
Attorney
Michael Tripodi
Governing Body
Mayor
Joseph DeIorio

Councilman At Large
Ricky Badillo
First Ward Councilman
Laurence Dinardo
Second Ward Councilman
Rick Matarante
Third Ward Councilman
Robert Rubilla
Fourth Ward Councilman
Loren Harms
Fifth Ward Councilman
Michael Yakubov
The original of this report was signed and sealed in accordance with the Professional Planners
Statutes (NJSA 45:14A-12) of the State of New Jersey

___________________________________________________
Charles Latini Jr., PP, AICP
PP #5724
Table of Contents
2 Introduction
3 Statutory Requirements
3 Romerovski Site - Location, Area and Description
5 Site History and Planning Background of the Romerovski Site
9 Existing Conditions
12 Public Outreach
13 Vision
13 Goals and Objectives of the Plan
14 Relationship of Plan to the Master Plan and Land Development Regulations
15 General Land Use Standards
16 Specifc Land Use Standards
21 Parking Standards
21Architectural Design Standards
24 Streetscape Standards
25 Other Standards
25 Redevelopment Powers of the Plan
25 Redeveloper Agreements and Selection of Redevelopers
26 Administrative and Procedural Requirements
27 Relationship to Other Plans
1
Introduction
The Borough Council of the Borough of Roselle Park in a resolution dated April
20, 2006 authorized the Planning Board to conduct a preliminary investigation
to determine if the Study Area (Romerovski Site) is a Redevelopment Area
according to the criteria set forth in N.J.S.A. 40A:12A-5 and to conduct a
hearing in accordance with N.J.S.A. 40A:12A-6. Subsequently, an analysis of
the Study Areas existing Land Use, physical characteristics and accessibility
was conducted and published in a report/study called the Romerovski Site
Redevelopment Study. The Romerovski Site Redevelopment Study determined
that the study area satisfied the criteria established by section 5 of the LRHL as
a Redevelopment Area. The Planning Board then completed a hearing on the
matter on September 18, 2006 and recommended it to the Borough Council.
The Borough Council adopted Resolution 158-06 determining the study
area as an Area in Need of Redevelopment. The Borough Council of the
Borough of Roselle Park in a resolution dated April 20, 2006 authorized the
preparation of a redevelopment plan for the Romerovski Site Redevelopment
Area (heretofore referred to as the Redevelopment Area).
2
Statutory Requirements
According to the Local Redevelopment and Housing Law
(N.J.S.A. 40A:12A-1, et seq.), The Redevelopment Plan
shall include an outline for the planning, development,
redevelopment or rehabilitation of the project area sufficient
to indicate:
1. Its relationship to definitive local objectives as to
appropriate land uses, density of population and
improved traffic and public transportation, public
utilities, recreational and community facilities and
other public improvements;
2. Proposed land uses and building requirements in the
project area;
3. Adequate provision for the temporary and permanent
relocation as necessary of residents in the project
area including an estimate of the extent to which
decent, safe and sanitary dwelling units affordable to
displaced residents will be available to them in the
existing local housing market;
4. An identification of any property within the
Redevelopment Area which is proposed to be acquired
in accordance with the Redevelopment Plan;
5. Any significant relationship of the Redevelopment Plan
to:
The Master Plans of contiguous municipalities;
The Master Plan of the County in which the
municipality is located; and
The State Development and Redevelopment Plan
adopted pursuant to the State Planning Act PL
1985, C398 (C52:18A-196 et al.).
Romerovski Site Location, Area and
Description
The Borough of Roselle Park is 1.2 square miles in size located
along the Garden State Parkway and State Route 28 in Union
County. It shares its borders with Roselle Borough to the
south, Cranford Township to the west, Union Township to the
north and east, Kenilworth Borough to the north and west,
and the City of Elizabeth to the east. Figure 1- Aerial Photo.
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Figure 1 Aerial Photo
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The Romerovski Site (Study Area) is located on the south
side of Westfield Ave (State Route 28) roughly mile from
the border of Cranford. It is bound by the Raritan Valley Rail
Line to the west and Roselle Borough to the south. Running
adjacent to the site along the border with Roselle Borough
is the abandoned rail spur of the Central Jersey Rail Line.
Gordon Street, a public street, runs between the two parcels.
The study area also contains an easement located underneath
the Gordon Street roadbed, to accommodate a tunnel
connecting the buildings on either sides of Gordon Street.
The Study Area contains two parcels: Block 213 Lot 1, which
is 2.181 acres in size and is located on the west side of Gordon
Street, adjacent to Raritan Valley Rail ROW; and Block 314,
Lot 1, which is 2.502 acres in size and is located on the east
side of Gordon Street, although both lots are connected via an
underground passageway under Gordon Street. The western
parcel (Block 213 Lot 1) is the building, which housed the
historically significant Marconi Wireless Communication
Company. Figure 2- Roselle Park Tax Map
The western portion of the Study Area is located on the site
of the present day Romerovski Brothers factory and was
constructed between 1912 and 1913. Guglielmo Marconi,
the sites owner from 1912 1919, manufactured wireless
equipment that was valuable to war communications during
the First World War. On that site later, WDY became the
first licensed broadcast radio station in 1921. The infamous
Eddie Cantor made his radio debut in Roselle Park over
WDY.
Site History and Planning Background of the
Romerovski Site

The Romerovski Site (Study Area) has a long and involved
history in Roselle Park, beginning with the sites original
owners, of the last dated records, belonging to Dr. David
Hibbard who made his home on the site in and around 1862.
The site remained in the Hibbard Estate in 1910 when the
Central Railroad condemned a large portion of the site for rail
expansion. At the time of the propertys sale to the American
Marconi Company in 1912, the property contained a house,
outbuildings, and extensive gardens.
In 1912, Guglielmo Marconi began construction of a portion
of the sites (Block 213 Lot 1) current 75,000 square feet in
an L shape design. Subsequent construction of additional
buildings and development of Block 314 Lot 1 in the 1940s
and 1960s followed. The sites history with regard to zoning
and approvals is briefly summarized as follows. Most of the
Photos clockwise (left to right): A view east along the freight line toward
the confluence with the Raritan Valley Ruie Line and Romerovski; Plaque
commemorating Marconi Wireless; A gateway sign along Westfield Avenue.
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Borough of Roselle Park
Figure 2 Tax Map
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information below is based Roselle Parks Construction Office
records and Roselle Parks Historic Society:
1862 Earliest known record of site ownership where
Dr. David Hibbard was proprietor.
1910 Central Jersey Rail expansion took a large
portion of the Hibbard Estate for additional rail right-
of-way (R.O.W.)
1912 American Marconi Company constructed the
first 20,000 square feet of the western portion of the
sites (Block 213 Lot 1) current 75,000 square feet. At
the time, employing 200 persons. The building was a
L shaped structure.
1914 Marconi became the headquarters of New York
Wireless because of it ideal hygienic and operational
standards.
1917 World War I Site expanded to 40,000 square
feet and 600 employees to manufacture communications
equipment for the War.
1919 American Marconi was forced to absorb into
the RCA Corporation to protect patent rights from the
Italian immigrant for fear of losing rights to Italy.
1921 September David Sarnoff, a Marconi protge,
was licensed to operate WDY radio from the Marconi
facility.
1921 December 15, 1921 The first American radio
broadcast was conducted from the site. This gave way
to the airing of many radio historic radio personalities
including; Eddie Cantor, Frankie Frisch, and Benny
Vanuta.
1923 General Electric moved the wireless operation
to New York State
1923 May 19, 1923 A&M Kargheusian bought the
Highlighted in red is the original
Marconi building circa 1917.
Under GE ownership in1920.
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facility and opened its carpet manufacturing operation
making its famous carpets for the next 39 years.
1940s 85,000 square feet was constructed in two (2)
different pieces east of Gordon Street. An underground
tunnel connecting both sides of Gordon Street was
only constructed.
1962 Romerovski Brothers Export Company
purchased the property for textile recycling and world-
wide sales.
1962 The site begins an aggressive expansion
including;
1962 - July Loading Docks were constructed for
tenant located in portions of Block 314 Lot.
1962 - October - Construction of the billboard that
is currently located on the northeastern corner of the
warehouse at Block 314, Lot 1.
1963 January Construction of additional loading
docks at Block 314 Lot 1
1963 February Block 314 Lot 1 has partitions
constructed for office and lavatories.
1963 May Block 314 Lot1 is subdivided to house
Midas Muffler Corporation. Alterations include a
new loading dock and exterior doors.
1964 October Installation of additional loading
docks and 2 bay doors.
1979 March Last known upgrade of the Heating and
Ventilation system. Alterations unknown
Existing Conditions
As mentioned earlier, the Romerovski site consists of two
parcels: Block 213 Lot 1, which is 2.181 acres in size and is
located on the west side of Gordon Street, adjacent to Raritan
Valley Rail ROW; and Block 314, Lot 1, which is 2.502 acres in
size and is located on the east side of Gordon Street. The two
lots are connected via a tunnel under the Gordon Street right-
of-way. The following is a brief site and building description
of properties on these two parcels:
Block 213 Lot 1: This parcel has approximately 450+ feet
of frontage on Westfield Avenue. It is bordered to the south
by Roselle, to the north and west by the Raritan Valley rail
ROW and commercial land uses beyond that, and to the
east by Gordon Street and the easement to the other portion
of the Romerovski operations. The site is relatively level,
topographically. The parcel contains a surface parking lot
and loading-dock facility on Westfield Avenue. The site also is
geometrically constrained by the rail ROW where the trestle
Photos clockwise (top left to right): The awkward entrance into
the site from the West; Immediately asjacent to the council
R.O.W. the site once relied on rail; A doc as it exists today.
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bifurcates the parking lot from one of the access points to it.
Primary Buildings: The property contains a large three--story
industrial building of approximately 75,000 square feet in size. There
are administrative offices, production space and warehouse space
within the structure where portions were constructed nearly 100
years ago (c.1912) by Guglielmo Marconi. The entire building is fully
sprinklered although plumbing has been characterized as in need of
upgrade.
Parking Areas: There is one parking area on this parcel. The parking
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area can accommodate approximately 22 vehicles. Access
to the parking can be obtained through the loading area
or under the railroad trestle.
Loading Areas There are one (1) large loading areas
with six (6) docks. The area is approximately 5,000
square feet in size.
Circulation There are three (3) access points to Block
213 Lot 1, all from Westfield Avenue, each respectively
serving the parking lot and loading area.
Block 314, Lot 1: This parcel has approximately 546 feet of
frontage on Westfield Avenue. It is bordered to the south by
Roselle, to the north and east by commercial land uses, and
to the west by Gordon Street and the easement to the other
portion the Romerovski operations. The site is relatively
level topographically. The parcel contains a surface parking
lot and loading-dock facility on Westfield Avenue.
Primary Buildings: The property contains a large single-
story industrial warehouse of approximately 85,000 square
feet in size. The warehouse has extraordinarily high vaulted
ceilings of approximately 20 feet in height with concrete
flooring. The warehouse is fully sprinklered
Parking Areas: There is one parking area on this parcel. The
parking area can accommodate approximately 20 vehicles.
Loading Areas: There are two (2) loading areas with a total
of seven (7) docks. Each area is approximately 4,000 square
feet for a total of 8,000 square feet.
Circulation: There are three (3) access points to Block 314
Lot 1, all from Westfield Avenue, each respectively serving
the parking lot and two (2) loading areas. There is also a
bus stop adjacent to the site.
Block 314 Lot 1 as it exists today.
An existing parking area insufficient to meet current standard land use..
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Public Outreach
An extensive public outreach process occurred throughout the
preparation of this Plan. A number of public meetings were
held in the Town. The purpose of the meetings was to receive
input from residents of the community and other interested
stakeholders regarding their vision of the neighborhood
and to identify the issues, opportunities and goals of the
neighborhood. Follow-up public meetings were held in order
to present preliminary recommendations. Based upon public
comments, revisions were made to the recommendations
and a subsequent public meeting was held where revised
recommendations were presented. The following ideas/input
for the redevelopment of Romerovski Site were acquired from
the public and stakeholders:
The site acts as a Gateway into the Borough
Utilize part of Marconi building faade or retrofit or
re-use
Possible location of the Historical Society on site
Park space should be incorporated into the sites
design
Explore opportunities for improvements to the tax
base
Parking must be considered
Mixed Use Gateway type development is sorely
needed
Senior citizen housing is acceptable due to schools
being maxed out
Adaptive Reuse and Loft Housing: Include senior
housing (55+), associate retail, rental opportunities
and owner occupied condominiums
Any housing on-site should be required to have a
homeowners association
Commercial Development: Mixed use; Red Bank's
Galleria as an example of the mixed use; Local Retail-
New Investment & Improvement; Professional Offices;
Strip Mall; Shopping Center
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Vision
The Romerovski Site Redevelopment Plan envisions that by
the year 2021, this two lot area located in the southeast corner
of the intersection of Westfield Avenue and the Raritan
Valley Rail Line shall be transformed from a stagnant and
underutilized area to a gateway site into the Borough of
Roselle Park, and one of the most significant landmarks of
the Borough. It provides a stable housing development and
neighborhood retail. The development takes full advantage
of its strategic location along a major thoroughfare, Westfield
Avenue, and its convenient access to Garden State Parkway.
The buildings suit the needs of a new age while preserving
the original character of the existing historic buildings.
The revitalization of the Romerovski Site shall be a unique
example for future redevelopment activities not only in the
Borough, but also throughout the State. It shall become a
point of pride to every resident of Roselle Park.
Goals and Objectives of the Plan
The goals and objectives of the Plan are as follows:
To preserve the unique character of the original
Marconi Wireless and Telegraph buildings and to
capitalize on the historic significance of the site.
To provide for modern living spaces in a site specific
and context sensitive manner that provides housing for a
variety of income levels.
To create an active mixed-use neighborhood retail node
that serves the site and surrounding neighborhoods
needs.
To capitalize on the strengths of the Borough and its
strategic location along Westfield Avenue, its proximity
to the Garden State Parkway, and the Roselle Park Rail
Station.
To create gateway into the Borough and a distinct
landmark on Westfield Avenue.
To set an example in style and quality of buildings for the
future redevelopment activities in the Borough.
To provide ample indoor and outdoor space that caters to
the active and passive recreation activities of the residents
and users of the site, as well as for the community.
To provide adequate parking for all the users of the
site according to the most appropriate and current
standards.
To create a pedestrian friendly environment that focuses on
enhancing the streetscape, improves pedestrian activity,
promotes public safety and reduces auto dependence.
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Relationship of Plan to the Master Plan and
Land Development Regulations
A land use plan was created to take advantage of existing and
potential physical and socioeconomic opportunities in the
Area and to achieve the goals of the Plan.
The proposed land uses for the site takes advantage of the
many different opportunities that are present in the Area.
The permitted uses and design standards within the various
districts and the design standards that apply to the entire
Area are detailed in the Land Use and Design Standards
sections. The Area shall be redeveloped in accordance with
the standards detailed in this Redevelopment Plan. The Plan
supercedes the use, bulk, and design standard provisions of
the Borough Land Development Regulations. Any deviation
from permitted use standards, height of a principal structure
standards, or expansion of a nonconforming use or any other
deviation that results in a d variance shall be addressed as
an amendment to the Plan.
Neither the Planning board nor the Board of Adjustment
shall have authority to allow deviations from the permitted
use, or height standards or expansion of a nonconforming use
or other d variance deviations. The Planning Board shall
have power to grant relief from other bulk and dimensional
requirements of the Plan to the same extent as the Board
may grant relief from bulk and dimensional requirements
pursuant to the Municipal Land Use Law. All development
must be approved by the Planning Board and shall be
submitted through the normal site plan and subdivision
procedures as identified by N.J.S.A. 40:55, et seq.
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The re-use of the existing building could lead
to an interesting looking project.
General Land Use Standards
The following section contains the Land Use Standards that
apply within the Redevelopment Area. These Standards
contain information pertaining to the permitted and
accessory uses within the district and the general standards
that apply to each of the districts.
Permitted Principal Uses:
Condominium for purchase and Luxury Residential
Buildings
Facilities associated with residential buildings
such as private gyms, resident meeting rooms, or
management offices
Secondary Permitted Uses:
Secondary uses are permitted on the first floor of all
buildings and must be accompanied by the principal
uses.
Retail and general services:
Restaurants and cafes:
Studios: art, dance, music, exercise
Day care and child care facilities
Community clubs and other public facilities
Permitted Accessory Uses:
Off-street parking: For principal as well as public
uses
- At grade or above grade parking shall be located
behind active uses or an architecturally treated
faade.
Storage associated with the principle use
Parks, playgrounds, gardens or other types of open
space both public and private.
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The site adjacent to the Raritan Valley Rail
Line could become park space for new
residential enjoyment.
Facilities associated with building operations such
as mechanical, laundry, trash or other service related
features.
Loading:
Off-street loading areas are prohibited unless
confined within a parking facility.
Trash and recycling areas shall be enclosed and
located a minimum of 10 feet from any street or
property line.
Other:
Creative use of the underground connection beneath
Gordon Street is encouraged.
- Pedestrian walkways that link underground
parking from Block 314 to 213.
- Pedestrian access to common amenities.
Specific Land Use Standards
A mix of residential unit sizes is permitted and
encouraged but the gross average unit size shall be
at least 900 square feet.
- Up to 15% of all units may be 3-bedroom
- Up to 35% of all units may be 2-bedroom
- Up to 60% of all units may be 1-bedroom
- Up to 50% of all units may be studios
All buildings shall contain laundry facilities either on
each floor or one sufficient in size to accommodate
all residents.
All buildings shall have on-site workout facilities.
All buildings shall contain a storage room(s) available
for residents of the building
All buildings shall contain an indoor bicycle storage
area.
Senior citizen units are permitted and encouraged
but shall be incorporated within all the units in each
building. Age segregated units are discouraged.
All projects must incorporate provisions that
address the Boroughs Growth Share obligation in
accordance with the Council on Affordable Housing
(COAH) through inclusion or payment in-lieu of.
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Block 314
Permitted Use: Condominium or cooperatively owned
residential.
Retail: Shall be at least 35% of the total building
footprint to be located fronting Westfield Avenue.
Affordable Housing:
1

- 1 unit for every 8 market rate units
- 1 unit for every 25 jobs created through commercial
component
- 50%may be designated for age restricted.
Bulk:
Maximum Building Coverage: 40%
Maximum Impervious Coverage: 55%
Maximum Height: 3-1/2 stories up to 40 feet
Setbacks:
Front: 10 feet (minimum of 15 foot sidewalks
along all public R.O.W.)
Rear: 40 feet
Gordon Street: 15 feet
Side: 20 feet
1
According to Council on Affordable Housing Rules and
Regulations.
If Marconi site is rehabilitated, retrofitted, or historically
restored, Block 314 may be granted up to 60% building
coverage and 70% impervious coverage. Additionally, up to
4-1/2 stories up to a height of 50 feet may also be granted.
Block 213 (New construction)
Permitted Use:
Residential: Condominium or cooperatively owned
residential.
Retail: No requirement.
Affordable Housing:
2

- 1 unit for every 8 market rate units
- 1 unit for every 25 jobs created through
commercial component.
- 50% may be designated for age restricted.
Public Provisions: 0.75 acres of public parkland shall
be created

2
According to Council on Affordable Housing Rules
and Regulations.
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Bulk:
Maximum Building Coverage: 30%
Maximum Impervious Coverage: 55%
Maximum Height: 3-1/2 up to 40 feet
Setbacks:
Front: 10 feet (minimum of 15 foot sidewalk
along public R.O.W.)
Rear: 40 feet
Gordon Street: 15 feet
Side (Along Raritan Valley Rail R.O.W.): 75 feet
Block 213 (Rehabilitation, Retrofit or Historical Restoration
of the former Marconi Wireless Site)
Use:
Residential: No age-restricted component. Artist loft
space and studio space is permitted.
Retail: No retail component is mandatory.
No Affordable Housing obligation:
Public Provisions: Location of the Borough of Roselle
Park Historic Society Offices are encouraged.
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Bulk:
Should portions of the site be rendered not essential
components or contributions to the historical integrity
of the Marconi Wirelesss operations, all standards and
setbacks of Block 213 (new construction) section shall
apply. (*NOTE: According to Historic photos of the site,
the original Marconi Wireless Operation occurred in an
interior space located to the rear of the existing facility
and depicted by the photo contained herein.)
Site Review:
Roselle Parks Historic Society is available in an advisory
capacity should the Planning Board deem appropriate.
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Parking Standards
Ratios
Recognizing the relationship between elements of this plan
and proximity to mass transit, this plan utilizes reduced
parking ratios. Furthermore, parking shall be encouraged
to function in a shared situation where residential and non-
residential uses share spaces based on the specific uses in
peak demand.
Residential Parking Ratios
The minimum parking ratios for residential uses shall be 1.0
space per unit. Senior Citizen units shall use a minimum
standard of 0.75 spaces per unit.
Non-Residential Parking Ratios
The minimum parking ratio shall be 1.0 spaces for every
2,000 square feet of retail space.
Location and Screening Access
All parking shall be provided in structured parking underneath
building or landscaped courtyards; open surface parking
facilities are prohibited. Any at-grade or above-grade parking
facilities shall be located behind active uses. Under no
circumstances is parking to be visible from Westfield Avenue.
Access in common facilities that are shared by tenants, visitors
and general public shall be equipped with tenant only access
points.
Architectural Design Standards
All buildings shall be treated on all sides and consistent with
important historic elements of Roselle Park and/or Marconi
Wireless.

Massing
In order to minimize the impacts of larger building, building
facades adjacent to the street frontage shall be designed to
Photos: Architectural elements of Roselle park shall be incorporated
into all proposals.
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disguise the buildings mass as follows:
Horizontal: The ground level of all buildings shall be
designed to relate to the pedestrians. Base plantings are
encouraged to be placed within recesses in the vertical
plane of the building. Buildings shall also be designed
to be grounded through materials and dimensions
related to creating a base effect of the structure.
Vertical: The faade shall be broken up into 40-60 foot
wide vertical segments. Elements such as columns,
expansion joints, pilasters, architectural changes in
the faade plane, balconies, and/or variation of surface
materials and patterns.
Balconies: Balconies and terraces are encouraged.
Simulated balconies or Juliette, and balustrades are
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permitted.
Entries
All buildings shall have entrances from Westfield Avenue.
Although residential units may have private entries from
parking garages, non-residential may not. Exterior entries
must be distinguishable from the rest of the faade. Public
entries are encouraged to be signature.
Windows
Non-residential uses shall have facades with 70% of it
occupied by windows. Residential units shall have at least
40% dedicated to windows.
Materials
All buildings shall be treated on all sides and consistent with
important historic elements of Roselle Park and/or Marconi
Wireless. Acceptable materials are as follows:
Stone, masonry, brick, wood and glass are the preferred
materials for facades.
Faux or imitation faade treatments are strongly
discouraged.
Signage
The following standards apply to signage for all non-
residential uses:
No internally lit signs.
Illumination shall be shielded from residential
windows.
No freestanding signs.
A signage plan will require approval but no sign shall
exceed 100 square feet for any single use.
Colors and front should not be uniform but designed
to compliment the overall architectural theme of the
entire site.
Streetscape Standards
All above-ground utilities shall be located underground.
Furthermore, a uniform streetscape plan is being developed
for the Borough. The sites development shall implement
its portion of the plan. Should the Boroughs streetscape
plan for Westfield Avenue not be completed at the time of
a redveelopment proposal, street trees shall be planted 30
feet on center and street lighting consistent with Chestnut
Street shall be installed or an equivalent payment in lieu of
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installation may also be considered.
Other Standards
Residential Amenities: All residential buildings shall be
for-sale with homeowner or management association. The
buildings shall have amenities such as a gym, pool, open
space and storage areas.
Green Building:
- Buildings are encouraged to be designed as LEED-
qualified.
Rooftop Gardens with green access for residents are
encouraged as part of the amenities requirement.
Efforts to minimize impervious surface are strongly
encouraged.
Redevelopment Powers of the Plan
Properties to be Acquired
The Plan does not anticipate the use of eminent domain,
given the cooperative relationship with the property owner.
Furthermore, the Borough will work in concert with the
owner and its choice to select redevelopers. The Borough
may revisit the matter should improvements fail to avail
themselves, however a plan amendment shall be necessary.
Redeveloper Agreements and Selection of
Redevelopers
Redeveloper agreements shall be required.
The Borough shall have the right to select any potential
redeveloper and may utilize an RFP process.
The redeveloper will be obligated to carry out the specified
improvements in accordance with the Redevelopment
Plan.
The redeveloper, its successors or assigns shall devote
land within the Redevelopment Area to the uses specified
in this Redevelopment Plan.
The redeveloper shall begin and complete the development
of said land for the use(s) required in this Redevelopment
Plan within a period of time, which the Governing Body
fixes as reasonable.
Until the completion of the improvements, the redeveloper
will not be permitted to sell, lease, or otherwise transfer
or dispose of property within the Redevelopment Area
without prior written consent of Governing Body.
Upon completion of the required improvements,
the conditions determined to exist at the time the
Redevelopment Area was determined to be in need of
redevelopment shall be deemed to no longer exist.
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No covenant, agreement, lease, conveyance or other
instrument shall be effected or executed by the
redevelopers, Governing Body, or the successors,
lessees, or assigns of either of them, by which land in
the Redevelopment Area is restricted as to sale, lease, or
occupancy upon the basis of race, color, creed, religion,
ancestry, national origin, sex, sexual orientation or
marital status.
Neither the redeveloper nor Governing Body, nor the
successors, lessees, or assigns or either of them shall
discriminate upon the basis of race, creed, religion,
ancestry, national origin, sex or marital status in the
sale, lease or rental or in the use and occupancy of land
or improvements erected or to be erected thereon, or
any part thereof, in the Redevelopment Area.
Administrative and Procedural Requirements
Amending the Redevelopment Plan
Upon compliance with the requirements of applicable law,
the Governing Body may amend, revise or modify the Plan,
as circumstances may make such changes appropriate.
Duration of Plan
The Plan, as amended, shall be in full force and effect for a
period of thirty (30) years from the date of approval of this
Plan by the Governing Body.
Borough Expenses
Redeveloper agreements shall incorporate a reimbursement to
the Borough for expenses related to this Redevelopment Plan
and process. Furthermore, this plan may require revision. A
fee of $2,500 shall be paid by the party requesting such an
amendment unless issued by the Governing Body. Any and
all amendments shall be conducted by a licensed planner in
the State of New Jersey.
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One of the statewide goals of the State Plan is to revitalize the
States Cities and Towns. This goal includes investing public
resources and leveraging private investment in housing and
jobs. The State Development and Redevelopment Plan (SDRP)
also places the Redevelopment Area in the Metropolitan
Planning Area (PA1).
This Redevelopment Plan is consistent with the planning
goals and objectives of the SDRP as a whole (to revitalize the
States urban centers and areas), moreover, it promotes the
following:
Promote development and redevelopment in Cores and
neighborhoods of Centers.
Provide a full range of housing choices through
redevelopment, new construction, rehabilitation, adaptive
reuse of non-residential buildings, introduction of new
housing in non-residential settings and preservation of
existing housing stock.
Promote economic development by encouraging strategic
land assembly, infill development, public/private
partnerships and infrastructure improvements that
support an identified role for the community within the
regional marketplace.
Relationship to Other Plans
Contiguous Municipalities
The Redevelopment Area is adjacent to Roselle, however
the site is constrained by the railroad R.O.W. Nevertheless,
conversion from industrial to mixed-use will not adversely
affect adjacent areas in Roselle. This Plan is consistent with
the Master Plan of Roselle.
County of Union
This Redevelopment Plan is consistent with the planning
goals of Union County as a whole. As identified in the
County Cross Acceptance Report, Roselle Park is identified
as a built out community whose growth will come from infill
and redevelopment. This Plan does not deviate from the
general policy set forth for Union County and is consistent
with the Countys planning efforts.
State Development and Redevelopment Plan
Although not designated, the Borough of Roselle Park is a
center. According to the 2001 State Plan, urban centers offer
the most diverse mix of industry, commerce, residences and
cultural facilities of any central place Historically, public
agencies at all levels have invested heavily in these Centers,
building an intense service fabric that, with repair must
occur anyway, offers a solid foundation for new growth in
the future.
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Provide maximum active and passive recreational
opportunities.
Concentrate on maintenance and rehabilitation
of existing parks and open space while expanding
and linking the system through redevelopment and
reclamation projects.
Promote design that enhances public safety, encourages
pedestrian activity and reduces dependency on the
automobile.
Encourage the preservation and adaptive reuse of
historic or significant buildings.
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