Ashley Carnifax

EDUCATION
Master of Science in Journalism, August 2011, Ohio University
o Coursework in statistics, research methods, survey design, experimental methods
o Thesis: Candid Conversations: Behind the Scenes of the Playboy Interview,
1962-2011

Bachelor of Arts in Journalism, August 2010, University of Central Florida
o Visual Communication track with a minor in Political Science
o Additional coursework in upper division math and science, as well as technical
writing

Associate of Arts, May 2007, Eastern Florida State College
o Completed as dual-enrolled high school student
o Honors program graduate

PROFESSIONAL EXPERIENCE
Social Media Specialist, Percepta, April 2013 Present
o Supported clients (Ford Motor Company) customer service, marketing, and public
relations initiatives through the use of proactive communication via Twitter and
web forums
o Interviewed subject matter experts to respond to customer inquiries regarding
technical aspects of vehicle operation
o Developed and edited job aids and training documents for use in onboarding new
hires

Bell Services Dispatch, Walt Disney World, January 2013 April 2013
o Tracked customer luggage from arrival at the resort through delivery at guest
rooms using proprietary company computer software
o Managed several bellman to ensure guest luggage was transported in a safe and
efficient way and arrived in rooms by guaranteed times

Instructor and Research Assistant, University of Florida, August 2011 June 2012
o Taught labs and lectures on newspaper and magazine editing and design
o Coached students and provided constructive feedback on grammar, spelling,
punctuation, AP Style, and design theories and software
o Wrote and edited journal articles for Public Relations Department Chair

Public Relations Graduate Assistant, Ohio University, September 2010 June 2011
o Wrote marketing and public relations materials for universitys Voinovich School of
Leadership and Public Affairs
o Managed undergraduate writers through interviewing, writing, and editing process



Freelance Reporter, Seminole Chronicle, December 2009 August 2010
o Conducted interviews, took photographs, and wrote stories on a variety of local
issues, ranging from education to politics to sports

Staff Writer and Online Editor, Central Florida Future, April 2009 April 2010
o Mentored first-time writers, which included working one-on-one through the
editing process, as well as holding writing workshops and seminars
o Conducted interviews, took photographs, and wrote stories as needed, primarily
in areas of science, technology, and university affairs
o Managed all aspects of the web site, using a web-based content management
system

PROFESSIONAL SKILLS
Proficient with Adobe InDesign, Illustrator, Photoshop, and Reader, and MS Office Suite
Familiar with SPSS statistical software, Microsoft SharePoint, and Adobe Dreamweaver
Strong knowledge of several different style guides, including AP, APA, and Chicago
Strong written and oral communication skills
Excellent organizational and time management skills
Ability to work well under deadline pressure

SERVICE
Research Chair, Association for Education in Journalism and Mass Communication
Graduate Student Interest Group, August 2011 August 2012
Faculty Senate Graduate Student Representative, University of Florida, August 2011
December 2011
Vice President of Scholarship, Chi Nu Chapter of Phi Theta Kappa, August 2006 May
2007

REFEREED CONFERENCE PAPERS
Riley, J., and Carnifax, A. (2013). How Reddit sees the world: Analyzing secondary
gatekeeping and geographic patterns in an online link-posting news website. Paper
presented at the International Communication Association Conference, London, June.
Kiousis, S., Kim, J., Carnifax, A. and Kochhar, S. (2012). Exploring the Role of Senate
Majority Leader Political Public Relations Efforts: Comparing Agenda-Building
Effectiveness across Information Subsidies. Paper presented at the AEJMC National
Conference, Chicago, August.
Carnifax, A. (2012). The Colbert Bump? An analysis of Comedy Centrals influence on
book sales. Paper presented at the AEJMC Midwinter Conference, Norman, OK, March.
Carnifax, A. (2011). Candid Conversations: A Content Analysis of the subjects of the
Playboy Interview. Paper presented at the AEJMC conference, St. Louis, MO, August.
o Best student paper award Magazine Division