DONE BY: MANAL ALNEAIMI

ID: S20005278

CIB2003 TECHNOLOGY BASED MARKETING

SEMESTER 2,2014
BACHELOR OF INFORMATION SYSTEMS (BUSINESS SOLUIONS)
ISTRUCTOR: NIRU BHATI
MARKETING PLAN PROJECT
DONE BY: MANAL ALNEAIMI
ID: S20005278

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INTRODUCTION
A market plan is a specific strategy with the purpose of reaching as many potential
customers as possible for a given area . The plan is the propeller towards the success of
the business ventures . A business plan , of course , will be incomplete without a proper
marketing plan . some of the most important strategies like price strategy comes under
the marketing plan . Solid marketing strategy is the foundation of a well written
marketing plan and it is also a detailed plan that outlines a firms over all marketing
efforts. Here , a proposed product , EDU INFO SMART CLASS ROOM , wants to get
marketed . The project over view , needs , problems and opportunity are given in this
study .
PRODUCT / SERVICE

Edu info smart class room

It is designed to provide the learners the best possible experience of learning through
audio visual mode which will make the learning much easier for the students of all level .
The smart class motivates the children to participate in the learning process with
enthusiasm and interest while giving longer retention than a traditional class room.The
digital class is a great help to the teacher as he will get the needed material on a click and
any tough concept can be taught to children in no time with ease even by displaying the
visuals if needed . teachers dont need to have an extra effort to prepare note and give to
them instead the facility is provided on it . There will be a resource centre where a
resource person will be appointed to help the teachers in need of any stuff . It is very
handy to use as it needs only the basic knowledge of computers . However , it is boon for
the teachers and students as well. The programme needs some equipments like projector ,
screen and internet connection.To set up in any institution , an amount of 2 lakh dhs in
the beginning and 10000 dhs per month.

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Goal
To improve the teaching learning process of all levels of education and to ease the
learning as far as possible.
Objectives
To motivate the learners
To have more retention of the learned things
To get more concentration
To ease the learning process
To help them learn in a thorough manner
To give best possible educational experience
OUTCOMES
Will be able to produce the desired achievement in their tests
Will have more retention
Will enable them learn better
Will have intrinsic motivation to learn
Will have good learning atmosphere and lively class rooms

Special features of the digital class rooms

Interactive learning
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Resource centre and resource person
Audio visual
Ready made stuff for all subjects
Big screen in each class room
Affordable prices
Handy to use for all teachers
Better understanding of the lesson with needed materials
Expert support
Orientation class by the company
Online resources
A marketing plan is a business document written for the purpose of describing the current
market position of a business and its marketing strategy. Its purpose is to clearly show
what steps will be undertaken to achieve the business marketing objectives. It gives a
clear reference for the activities throughout the planning year. This is an unavoidable plan
for achieving the objectives of the business and it is a part of the business plan too. The
desired result cant be made without a proper marketing plan .
The other purpose are :
* description of product with features
The product is to be defined or described well in the marketing plan. The features of it are
to be clearly listed out for the sake of stake holders.
* marketing budget with advertising and promotion plan
The advertisement and the budget should be made in view of increasing the customers as
far as possible . The promotion strategy has to be prepared well to the desired result out
of the business.
* Description of the business location
It is also an important factor regarding the market plan.
* pricing strategy
According to the time and situation , the price shall be decided
* Marketing segmentation
The product will be promoted among which age group or the target consumers should be
made sure.
It is the need of the hour to have such a digital class room at any of the educational
institution . of late , all the schools are turning towards the smart class rooms one by one.
So the demand for it is on the increase . At present , there are not much companies to
provide such facility in U A E . there fore , if now launched such a programme within a
fixed time of six months , it will be a huge success especially under the circumstances of
a ministry declaration to set up all the amenities in the school since it lays emphasis on
the use of modern technology in the teaching learning process .In our country , most of
the school want still to implement the digital classroom and it is hopped the thing will be
done in the near future . All the curriculumS, ICSE , CBSE , IGSC or NCERT , gives
much prominence on the use of technologies in teaching and learning process .All the
educational institutions will surely go for this to keep up the standard with the rest of the
world. The trend is prevailing every nook and corner of the world as the world has been
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reduced to a global village due to the great galloping advancement in the field of science
and technology . It heralds a new age in the history of the educational institutions. The
schools which has the smart class room is now acclaimed as the best schools in the
world .for these reasons , the need for the product will be increased for the upcoming
years.
As any other company , it has also to encounter many problems . The most important one
is the marketing because the thing is anew for most of the persons concerned in order to
convince the programme and functioning . Pricing strategy becomes another obstacle as
some other companies are providing it in a cheaper rate as they are already established in
the field.such companies pose big threat and they try their best to counter the new product
by giving new offer .As for all , funding is also a problem as it needs a great deal of
money. Less number of school which comes to implement this adds fuel to fire
.mushrooming new firms of the same kind is another trouble that makes a lot of
problem .Availability of the resource persons is difficult now a days else they are to be
paid a big sum of money as salary . To maintain it properly seems to be a problem since
now and then it is supposed to have some failure . Financial down turn is a reason not to
have much demand for implementing it while the price we take from the stake holders is
a matter of concern which to some extent causes to lose some potential customers .Above
all, sometimes our advertisements are very scanty in comparison with big companies so
that they conquer the market by all the means without giving any chance to budding
companies . The lack of high political link deprives a needed momentum to throw open
new doors and also the lack of a good track record fetches more difficulty to make a
breakthrough. The lack of an expert team for the technical support becomes an issue to
produce quality service and product from the company.

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A business venture has to face many a factors that will influence the fortune of the
company while going up the ladder of the prosperity and flourishment . Some factors are
external that cant be controlled by the company by any means and that is known as
macro environments while there are some factors which are internal and under the
immediate area and direct control of the company . Both problems have to be tackled in
proper manner for the success of the business . Marketing plan has key sections
consisting of some important elements that will be instrumental in bringing the desired
result of the business . It needs to have a well planned timeline for the proposed activities
of the market plan to be followed exactly on time . Above all, an analysis of the potential
customers behaviour is to be done for knowing the needs and demands of the customers
and the trends in the market so that the company will be able to change strategies
accordingly .
Micro environments faced by EDU-INFO SMART CLASS
In The world of business , the term , micro environments , refers to a small stakeholder
ground that a firm regularly deals with and also refers to a collection of the elements that
surrounds a business . In other words , these are the factors on which the company has
absolute control . It includes many factors like employees , cash flow ,capital assets ,
materials , infrastructure , suppliers , intermediaries , consumers , competitors and
stakeholders.
Amount of skilled workers / resource persons
The employees should be skilled well to do the service in a highly qualitative way that
will satisfy the children , parents and ultimately the concerned authority . It needs a great
deal of money to train , to disburse a decent salary and to retain them in the company for
a long time . sometimes , we want to replace some resource persons when they are not
coming up to the mark.
Facilities owned by the company
All the educational institutions need high facilities with a low cost scheme of payment .
It makes us in trouble as some well established companies are ready to render the service
collecting a low fee. We provide a kind of medium sized screen and the projector in each
class with materials in major subjects such as Maths and science . A resource centre is
arranged to sit and work for the teachers under the supervision of some resource
persons .Teachers can select stuff from internet and save it in the My favourites so that
they can use it in the class with just a click . In science , every thing is given in detail
along with illustration and notes on the topic which can be comprehended sooner with the
aid of the audio visuals .
Efficient strategic team
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It is the back bone of the company as they plan what to do , how to do and when to do
for reaching the goals of the business. Our team consists of 10 well trained professionals
who have much experience in the field . They are trying to do their job in an excellent
manner but retention of such persons in the company is a great concern with high
payment .
Pricing structures
Per month , we suppose to collect from individual schools or institutions according to the
number of the smart class rooms . It is collected 10000 dhs for one smart class at the
beginning stage for providing the equipments and per month 300 dhs first year while it
goes down with passing of the years by 20 %.
Internal policies
The policies are made for controlling the employees who are supposed to protest against
the company by demanding some perks which are not included in the package of the
company .They have to sign in the contract that they will be with the company for at least
two years .
Up -gradation and maintenance
The smart board will be maintained well through frequent testing especially at the end of
the year. The materials and information will be updated on a regular basis and also done
as and when it is needed . Resource persons are to do the required services and the
needful in consultation with the headquarters of the company .
Macro environment
There are some factors that are not in the immediate area of the company and in the direct
control of it . These affect the business to a great extent and sometimes it may lead to big
loss . These include tax rules , financial recession, exchange rates , attitude towards the
smart class, new technologies , suppliers, competitors and legal issues .
Competitors pricing
Our company cant do anything in this regard as the competitors are beyond the control
of our company . They have their policy and right to decide the price of their product .
so , the product can be priced as their wish but it poses a threat for our company as they
make a very low price when all the customers will turn to them for the purchase .
Govt regulations and tax rules

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There are procedures to undergo to get the liscense here even to market some new items
and the prominence is given to the customers in all kinds claims . The government levies
a high amount of tax that can t be altered at any cost .
Financial recession
This may affect in a very deeper manner as there will be a noteable reduction of the
potential customers who are ready to implement the smart class in their institutions . In
this context , the company cant sell their product and attain the desired result in the
given periods of time.
Exchange rates
It is totally out of control of the company and it will be reflected in the market as the
demand is going down .
Attitude towards the smart class
Some believe that it cant replace the old method of chalk and talk and they are very
firm in their decision . They are approaching in an absolute negative manner when we
come to be in contact with them . whatever strategies we apply it does not work there as
they are blindly against the use of new technologies in the field of education.
There are some unavoidable key components for the marketing plan that will pave the
way to the success of the edu info smart class business . Those are executive summary ,
market analysis , target market , company description , placement , marketing strategies
and financial projection.
Executive summary
Edu-info is a smart class room service that is promoted by the edu info group whose
head quarters is at Dubai. They are offering the smart class room with all the facilities
and equipments in an affordable price for all the educational institution . In the beginning
, the company will collect from the customer an amount of 10000 dhs for one class
towards the expenditure of all the materials and the amount is to be multiplied with the
number of the classes . after the implementation, a fee of 100 dhs per each child should
be collected during the first two years while it will be decreased by a percentage of 10
annually .
Market Analysis
In the market, there are a few companies like Edu- Info that all are with the same
product and service but most of them are outside companies not from UAE. The
customers are in trouble because those outside ones are providing the service with high
cost . Any how , the fact is that the consumers are in search of a new companies with

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high quality and affordable price . As our company is a local , we are supposed to do the
same service at cheaper than others for the satisfaction of the customers .
Target market
Mainly, our target market is school and also all other educational institution like
colleges , universities and coaching centers .In UAE , there are many schools that dont
have the facilities but , at present , most of them are turning towards to avail such
facilities so that it will throw open a big market for our business .
Company description
This is a company which provides the service of smart class room in all the institution
with an affordable price and high class quality and its hub is at Dubai near International
airport . The service can be made available to any schools or other institution being in
contact with our company through any channels round the clock . The amount can be
remitted in installments convenient to the customers during the period of the ongoing
year. It will be provide the screens , projector and the systems with a resource person
in the resource room arranged to help the teachers.
Placements
The placement means the distribution channels . Our company supposes to do it through
e-tailing and mortar and brick services . Rather, all the parts of UAE will be arranged
out lets to be visited by the customers .
Marketing Strategies
We have planned to do viral marketing , trade show , online advertising , press release ,
offer sale , reduction sale , sponsorship , advertising on TV , flares , putting up big
advertisement board , and offers on special occasion.
Financial projection
It is expected to make a profit of 30 percentage by the starting year and an expenditure of
3 lakh dhs for establishing the company at first . It needs an amount of 5 lakh dhs for an
initial promotion of our product . Any way , by the end of 2020 , our projected profit is
1000 lakh dhs .
Customer behaviour analysis is an important thing to do for improving the business by
developing customer based marketing strategies . By conducting a comprehensive and
elaborative study of the customers in the market , it will give us some insight to go ahead
with customer satisfaction . All the strategies are made to attract the customers as they are
the key to any firm.

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Edu Info Smart class room has also done in this regard and got the trend in the
market . The customers of the smart class rooms are in pursuit of a low price high
quality product but all the other ones available in UAE are international companies that
are not accessible for most of the customers . The schools need to pay the money not in
cash down mode . Instead , they are convenient to do it in installments within some
months as they want to collect money from children. Customers shows that they want
maximum care and consideration from the management of the business . It is needed
incessant service through out the academic without often having the problems through
providing less qualitative equipments . Most of the consumers search for the smart class
which has more materials on offer with much illustration especially for the major subjects
like Maths and science . It should be user friendly to be used by the indifferent ones in
the school .

This is an undeniable fact that the electronic media has become a part of the life of every
human being extending its influence over all the arenas of human activities of modern
life . It has brought about a great revolution especially in the field of communication
because of its ability to break news at a lightening speed which can itself considered as
the prime reason behind using the electronic media for the purpose of the marketing the
product by the companies . Our company , Edu Info Smart class room cant help using
the media as others in the same field are marketing their similar product with the help the
electronic media but in such a context , the company will not in the scene itself if it does
not make use of the tools . Radio , T.V , telephone , desk top computer , hand held device
etc. are considered to be electronic media . In this modern age era of computers , there are
many forms of marketing can be done like viral marketing that is one of the latest and
fastest means to be used by the marketers . Rather , it is cost effective and cheaper for the
users who does not want to bother about the fund while it is the media like internet .
There are some other reasons also as it given below .

REASONS BEHIND USING ELECTRONIC MEDIA

Immediacy
The foremost reason is the tempo and speed of the electronic media in which the
proposed product can be marketed within a short while . It is much needed for any
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company for the success of their business as the media can capture a large audience at a
time apart from the static media , print media . The sooner the message is passed to the
customers the more customers will be attracted towards the product as soon as possible.
Familiarize the product in the mind of people
The media especially like T V and internet has the ability to introduce the product in a
vivid manner effectively with the help of the audio visuals that is the greatest advantage
while considering both the electronic and print media . Above all , it can grab the
attention of the onlookers with a kind attraction and care that makes the product more
clear and familiarizes the product with a long retention.
Chasing the customers
The customers can be followed for many times per day repeating the ads of the proposed
product or service for the desired result of attracting more customers even while they are
watching or engaging in some other works of serious concern on the media like T v or
internet . In other words , it can do the attack on the people as the product is
introduced in such a context .
Literate or illiterate is encouraged
The illiterate cant read the print media and know the products . Here , the electronic
medias relevance comes to be high on which even the uneducated ones are able to get
the things just looking at the visuals with audio without any effort . All are intrinsically
motivated to use the electronic media as it is too available in every house holds of the
modern age .
Vast reach
It is much needed for any marketers to get their product marketed with the maximum
coverage of the area of target as far as possible . The purpose is served absolutely here in
the case of the electronic media . However , it is the need of the hour for our company to
use the media for the successful launching of the product .

Marketing segmentation is an integral part of a companys marketing strategy in which

the target market is broken down to smaller parts , the group of customers with same
need and demands who are aimed at marketing the product . To create such an effective
market segmentation , all the companies make use of some approaches through which
they are able to identify their customers and market the proposed product by adjusting the
value proposition according to different customers . It has to done in minute and careful
manner to have the exact recognition of the target market else the launching and
eventually the business itself will be a flop in the wake of the already well established
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competitors of the same product . Demographic, psychographic , geographic and
behavioral segmentation are the most common variables taken in to consideration while
doing the segmentation .
Demographic
The traits like age , race , gender ,occupation , education and income are the criteria
behind this segmentation which is the most common approach among the marketers . So
in the case of Edu- Info Smart class , from the children aged 4 to the students of 25
come under our target as it covers the pre primary , primary , upper primary , high
school , higher secondary , degree level , graduation and post graduation periods all
together . Student teachers in the teacher training institutes are also our stake holders and
to be targeted accordingly . In a nutshell, student folk and educational institution are our
focus area .
Geographic
A specific area , state , country or specific community can be in consideration for this
segmentation . Edu info aims at targeting U A E and India during the initial stage of its
functioning as India seems to be the biggest market having thousands of school yet to
avail the facility . Schools in big places like Dubai and Abudahbi with the high class
children will be our prime area then the schools in other emirates . But in India , we have
planned to target schools and colleges in big cities and later extending to other
educational institution with rich background. In Kerala , all the educational institution
irrespective of place and background as it gives more importance to education .
Psychographic
It is a kind of segmentation in which the marketers try to identify the customers based on
interests and activities . In the above mentioned cities , the students hails from such
family back ground with a technological awareness and they are already familiar with all
the types of technologies through using different devices at home . The parents shows
much interest by providing all such facilities at home so that they will surely support to
implement the facility at the school .

Behavioral
It can be done based on users behavior , pattern of use , price sensitivity brand loyalty
and benefits sought . The Arabic schools that run for the locals of UAE are in need of
the facility with high cost and high quality while the schools run by other nationals have
the willingness to buy the medium level ones with an affordable price .

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As the consumers are the key , their characteristics in the market should be considered
well for the preparing the product or service accordingly . Customers must be
homogeneous or heterogeneous but a proper study and research of the market is must to
get a clear cut view of the market to do the needful for conquering the market with our
product . The marketing will be easier after having gained the insight about needs and
demands of the target market.
Regarding the smart class rooms , the need of customers shown in the market are
different because the local schools of UAE want to implement the smart class room
facility with high quality while high cost of it does not trouble them in the least . They
place order for the big screen in each class with a top branded companys projector and
other devices . They often do the cash down payment in comparison with others .Above
all they want proper maintenance and quick support from the part of the company in the
hour of need .
If so , the case of the schools of outsiders like Indian schools with children from various
countries is that they go for only medium one with a moderate cost . They dont do the
cash down payment instead need installments for paying the total amount of the
money .American and British schools make bulk purchase at a stretch but these schools
have more number of class rooms than the local ones . Some of them ask for the discount
on every purchase while some are in the hope of offer sale that may be declared from
any company . These customers give importance on low cost to avail such things. There
are other educational institution like universities and higher colleges where these
facilities are implemented in the limited class rooms but in some of the institution yet to
be made it .

Positioning is the corner stone of the success of any business and it is a marketing
strategy that aims to make a brand occupy a distinct position ,relative to competing
brands , in the mind of the consumers . Companies apply this strategy either by
emphasizing the distinguishing features of their brand or they may try to create a suitable
image through advertising . How we can do the positioning in an effective manner
depends on the criteria that is used for the positioning the product .Above all , the
company must have its own standpoint on the positioning whether they want to be known

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as the top brand , middle or low . After done so , the marketing will be done in the proper
manner corresponding to the position desired .
POSITIONING CRITERIA
Distinctness
Edu Info , the company , will have the distinctness due to the facilities provide to the
customers . we offer the facilities of the smart class with different size screen and
projector in accordance with the plan they buy from our company . The materials and
resources that we give to the stake holders are incomparable and unique especially the
blend of the audio visual . What differentiates us more from others is that we not only
focus on major subjects like science and maths but also prepared material for languages
too that are ignored by all the other ones in the field . The service of resource persons
through out the year with out taking any extra payment is a special from the company .
Culture of Trust
Whatever features advertised by the company , Edu info , those promised things will be
kept by us all the time but in case of any complaint that will be handled suitably
according to the situation . In reality, customers dont want to have any trouble because
most of them go for installment payment . So they have the upper hand not to pay the
rest if any discrepancy found in the delivered product . Compensation will be likely to
be disbursed by the company if any undesirable happens from the part of it .
Constancy
We will be consistent on everything related to the quality and quantity of the product and
the value proposition shall be served or realized according to the expectation of the
customers as they are convinced from the advertisement . There will not be made any
sudden change or frequent change in the any factors in connection with the product under
any circusmstances . Such inconsistency will lead to the confusion in the mind of the
existing and new customers alike .
Unambigous Description
We are to define our product in clear terms without causing any confusion or ambiguity
now or later so that the customers are capable of judging whether the product is in
accordance with their expectation else if customer comes to know the product that the
product is less quality than he hoped because of unclearness in definition , it will
probably spoil the name and fame of the company .
Our smart class company provides the facility of digital class room with the aid of the
equipment like screen , size of customers choice , projector and a remote . The materials
are available on it for teachers and students benefit with audio visual effect . The
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available resources are on all the subjects English , Maths , Science, Social science ,
Hindi , Malayalam , Arabic and French. Service of a resource person will be made
available through out the year incessantly without an extra payment for that.

Marketing Mix
Product ,price , place and promotion are the variables known as the marketing mix or the
4Ps of marketing. They are the variables that marketing managers can control in order to
best satisfy customers in the target market .The firm attempts to generate a positive
response in the targer market by combining these four marketing mix variables in an
optimal manner .
An effective marketing strategy combines the 4 Ps of the marketing mix . It is designed to
meet the companys marketing objectives by providing its customers with value . The 4
Ps of the marketing mix are related and combined to establish the products position
within its target market .
Product
It refers to the item actually being sold . The product must deliver a minimum level of
performance ; otherwise even the best work on other elements of the marketing mix
wont do any good .
Edu Info smart Classroom

- The proposed product

This is a kind of digital class room that enhances the learning capacity of the students all
over the world . Edu info provides the facility of the classroom with an affordable price
to all classes of the customers. To avail the facility , it needs a screen and a projector
while they are available in different size and shapes with difference in cost also . The aim
is to help the teachers and students perform better in the class rooms avoiding the old
method of chalk and talk method . The class room provides mountain of additional
material for all the subjects like science , maths , Social science and all the languages
with attractive illustration especially in the case of science .There will be a resource
centre in the school manned by a resource person to give the needful help to the teachers
as and when it needed. It is very handy and simple to use even for a computer illiterate
person can get the mastery over it if once used . It will probably evoke enthusiasm and
interest in the children to learn being in the mesmerizing effect of the audio-visual.
Branding
Brand is the name, term ,design , symbol or any other feature that identifies one sellers
product distinct from those of other sellers. Branding is the process involved in creating
a unique name and image for a product in the consumers mind mainly through
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advertising campaigns with a consistent theme . Branding aims at establishing a
significant and differentiated presence in the market that attracts and retains loyal
customers.
Branding strategy
Logo
To begin with , the company needs to create a logo and display it every where to get it
known among all the people . The logo of Edu info is a book open with the name of the
company inscribed on it with a background of a touch screen .
Brand messaging
It is created the key messages we want to communicate about our brand .we will
include all the attributes of our company while delivering the message among the
potential customers.
Integration of the brand
Branding extends to every aspects of the business such as the way answering the calls ,
the dress code of the sales people , e-mail signature and every thing . so all the elements
are to be integrated for an effective branding .
Creation of a voice for the company that reflects our brand
It should be used in all communication , online and off.
Tag line development
A meaningful and concise statement that captures the essence of our brand is made . Edu
info , harbinger of a new era of enlightenment ; for moulding full fledged citizen of
tomorrow is our tag line.
Designing templates and brand standards
This is important in branding the product . It is made using the same colour ,logo
placement , look and feel through out .
Be true to our brand
We will be delivering the product as on our brand promise so that customer will always
turn towards us whenever they need similar product.
Be consistent

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This is the most important among the all and it is connected with all the above said
strategies . If it can be consistent , the attempt of brand establishment will be a success.

The price
It refers to the value that is put for a product and depends on costs of production ,
segment targeted , ability of the market to pay , supply demand and a host of other
direct and indirect factors . There can be several types of pricing strategies , each tied
with an overall business plan. Pricing can also be used a demarcation , to differentiate
and enhance the image of a product.
Of all the aspects of the marketing mix , price is the one which creates sales revenue and
the price of an item is clearly an important determinant of the value sales made. Price is
really determined by the discovery of what customers perceive is the value of the item on
sale. Researching consumers opinion about pricing is important as it indicates how they
value what they are looking for as well as what they want to pay.The pricing policy will
vary according to time and situations.
Target return pricing strategy for Edu Info
It is the process of setting an items price by using an equation to compute the price that
will result in a certain level of planned profit given the sale of a specified amount of
items.By using the target return method , a business is able to set its products prices at
such a level that its corporate profit objectives are likely to be met if sales continue to run
at or above the amount specified.
Payment policies
Payment can be done as cash down payment or installments . In installment , It will be
given a time duration one year to complete the payments in 4 installments. The customer
can benefit upto 20% in case the payment is done at a time and there is a discount of 5%
if the purchase is above 10 smart boards . if anybody buys it directly from the company
it will be given net rate or less than through the middlemen. The payment is acceptable
through checks and Bank to Bank transfers .
Promotion
Promotion includes all of the activities marketers undertake to inform consumers about
their products and to encourage potential customers to buy these products. It also includes
all of the tools available to the marketer for marketing communication . There are many
promotions elements that are often included such as sales , advertising , sales promotion,
public relations , direct marketing , online communication and personal selling.
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Tools
Traditional media
Television , radio, newspapers , magazine , bill boards , directories, buses and aerial point
of purchase display are the promotional tools come under the category of the traditional
media . Of these, Tv , radio, newspapers and billboards are the prominent and effective
ones that has wide range of coverage .
Digital Technology
Online , email marketing, internet , mobile , social media and blog can be used for a
better promotion of the product as the lion part of the people are much familiar with these
things.
Public relation tools
Press release , news letters , press conference and news reports are the tools for the
purpose.
Events
Sponsoring major events , local fair , non profit events and school functions are the tools
through which we can do the promotion of our product .
Place ( distribution )
Place includes companys activities that make the product available to target customers.
Place is also known as channel , distribution , intermediary . It is the mechanism through
which goods and services are moved from the manufacturer or service provider to the
user or customers. Placement decisions are those associated with channels of distribution
that serve as the means for getting the product to the target customers .
Edu Info has planned to resort to do the direct distribution without any intermediaries so
that the customers can directly contact us at the given phone numbers , by mail order ,
online through our web or doing a personal visit to our main office at Dubai at any time
of the day online and the visit is from 9am upto 9pm. Once placed the order , it will be
delivered in a duration of two days at the correct point of delivery as given by the
customer. This is the shortest and simplest form of channels of distribution ; it has
become increasingly common since the advent of the internet .

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Online Tools and Technologies

Google ads
It can be used for the marketing purpose in an effective manner especially in the modern
era of computer and internet . This is also a quicker and easier way to disseminate the
message or our product.
Website
Edu info has set up a special website for the company on which the product , its
features , articles in connection with the product et c will be displayed for the clear
understanding of the product by the customers and thereby they can place the order
online on the spot.
You Tube
It is one of the most popular tool where we can post video about the Edu info in a
creative and attractive way . The product can be well introduced with the aid of such
videos having a wide coverage that will be helpful to spread the message of our company
through out.
Direct mail to customers
The message of our product can be mailed to the potential customers after collecting
the mail addresses of such customers. In this way , the promotion of the product will be
more easier .
Pinterest
.

Through it , it is possible to share the message about the product to the other users of the
tool . This way , the product campaign is able to make quicker than the old methods.
Face book and twitter
The social media is now a commonly used one by all the class of the people . On it , we
can make groups , chats , special ads , sharing to many people at a time etc.
Customer relationship management
Customer relationship management entails all aspects of interaction that a company has
with its customer , whether it is sales or service related. But it is used commonly used
for describing a business customer relationship. It enables the business to retain
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customers through better customer customer experience and win new clients and
contacts.It is a strategy used to learn more about customers needs and behaviours in
order to develop a stronger relationships with them. Good customer relationships are at
the heart of business success.
Edu info Web site
The website provides the customers to have a better contact with company . There is a
specially arranged programme , Respond to us , through which customers can give
suggestion , complaints and complements .
Discounts , offer and rewards to loyal customers
Rewards such as lap or mobile phone will be given to the loyal customers who will be
spreading our brand name through out .
Customer guarantee policy
Customers are given a refund or replacement if any kind of discrepancy there in the
delivered product and in case of a delay more than 10 days of the expected day customer
will be handled in the most appeasing manner from the part of the company .
Customer care centre
A special centre with persons to respond is arranged to tackle the queries of the supposed
customers in a satisfying manner.

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