Nagindas

Khandwal
a College
of
Management
S
tudies
STRATEGIC
MANAGEMENT
TOPIC: -
7S Framework of
TATA STEEL and its SWOT
Analysis
-PROF-
RESENTE! "#$

Pooja Juthani

IN!E%
Introd&'tion of M'()insey*s 7(s
framework
S&+er( ordinate ,oals
Str&'t&re
System
Staffin,
Style
Skills
Strate,y
Introd&'tion of TATA STEEL Com+any
7(S Framework ado+ted -y TATA STEEL
SWOT analysis of TATA STEEL Com+any
Com+etitors Analysis
Remedial Meas&res
Con'l&sion
"i-lio,ra+.y
INTRO!/CTION TO 7 ( S
FRAMEWOR)
W.ile some models of or,ani0ational effe'ti1eness
,o in and o&t of fas.ion2 one t.at .as +ersisted is t.e
M')insey 7S framework3 !e1elo+ed in t.e early 4567s -y
Tom eters and Ro-ert Waterman2 two 'ons&ltants
workin, at t.e M')insey 8 Com+any 'ons&ltin, firm in
/nited States to dia,nose t.e 'a&ses of or,ani0ational
+ro-lems and to form&late +ro,rams for im+ro1ement3
T.e -asi' +remise of t.e model is t.at t.ere are se1en
internal as+e'ts of an or,ani0ation t.at need to -e
ali,ned if it is to -e s&''essf&l3
T.e 7(S model 'an -e &sed in a wide 1ariety of
sit&ations w.ere an ali,nment +ers+e'ti1e is &sef&l2 for
e9am+le to .el+ yo&$
M')insey
Im+ro1e t.e +erforman'e of a 'om+any3
E9amine t.e likely effe'ts of f&t&re '.an,es wit.in a
'om+any3
Ali,n de+artments and +ro'esses d&rin, a mer,er or
a':&isition3
!etermine .ow -est to im+lement a +ro+osed
strate,y3
THE SEVEN ELEMENTS
T.e M')insey 7(S model 'an -e a++lied to elements of a
team or a +ro;e't as well3 T.e ali,nment iss&es a++ly2
re,ardless of .ow yo& de'ide to define t.e s'o+e of t.e areas
yo& st&dy3
T.e M')insey 7S model in1ol1es se1en
interde+endent fa'tors w.i'. are 'ate,ori0ed as eit.er
<.ard< or <soft< elements$
Hard Elements Soft Elements
Strategy
Structure
Systems
Super-Ordinate Goals
Skills
Style
Staff
<=ard< elements are easier to define or identify and
mana,ement 'an dire'tly infl&en'e t.em$ T.ese are
strate,y statements> or,ani0ation '.arts and re+ortin,
lines> and formal +ro'esses and IT systems3
<Soft< elements2 on t.e ot.er .and2 'an -e more
diffi'&lt to des'ri-e2 and are less tan,i-le and more
infl&en'ed -y '&lt&re3 =owe1er2 t.ese soft elements are
as im+ortant as t.e .ard elements if t.e or,ani0ation is
,oin, to -e s&''essf&l3
THE McKINSEY 7-S MODEL
T.e way t.e model is +resented in Fi,&re 4 -elow
de+i'ts t.e interde+enden'y of t.e elements and
indi'ates .ow a '.an,e in one affe'ts all t.e ot.ers3
Let's look at each of the elemets s!ec"f"call#$
S%!e& ' O&("ate )oals$

S&+er( Ordinate Goal is 'alled <S.ared ?al&es@
w.en t.e model was first de1elo+ed2 t.ese are t.e
'ore 1al&es of t.e 'om+any t.at are e1iden'ed in
t.e 'or+orate '&lt&re and t.e ,eneral work et.i'3
S&+er ordinate ,oals are t.e f&ndamental ideas
aro&nd w.i'. a -&siness is -&ilt3 T.ey are t.e -lood
notions for f&t&re dire'tions of t.e or,ani0ation3
St&ate*#$
T.e +lan de1ised to maintain and -&ild
'om+etiti1e ad1anta,e o1er t.e 'om+etition3
Strate,ies are lon,(term o-;e'ti1es of t.e
or,ani0ation 3SWOT analysis .el+s t.e strate,ies
to s&r1i1e into e9ternal en1ironment3
St&%ct%&e$
T .e way t.e or,ani0ation is str&'t&red and w.o
re+orts to w.om3
Or,ani0ational str&'t&re refers to t.e formal
relations.i+s amon, 1ario&s +ositions 8 a'ti1ities
+erformed in t.e or,anist3 Or,ani0ation str&'t&re
in1ol1es arran,ements a-o&t re+ortin, relations.i+s2
line of 'omm&ni'ation2 r&les 8 +ro'ed&res w.i'.
e9ist to ,&ide t.e 1ario&s a'ti1ities +erformed -y
1ario&s .ierar'.i'al +osition in t.e or,ani0ational
str&'t&re3
S#stems$

T .e daily a'ti1 ities and +ro'ed&res t.at staff mem-ers
en,a,e in to ,et t.e ;o- done3
It refers to all r&les2 re,&lations2 +ro'ed&res t.at
'om+liment t.e or,ani0ation str&'t&re3 It in'l&des
+rod&'tion2 +lannin, 8 'ontrol system2 'ost a''o&ntin,
+ro'ed&res2 'a+ital -&d,etin, system2 re'r&itment2
trainin, 8 de1elo+ment system2 +erforman'e e1al&ation
system3
St#le$
T .e style of leaders.i+ ado+ted in an or,ani0ation 3
Style is one of t.e tools w.i'. to+ mana,ers 'an &se
to -rin, a-o&t or,ani0ational '.an,es3 It is t.e +attern
of mana,ement team o1er a +eriod of time3
Staff$
T .e em+loyees and t.eir ,eneral 'a+a-ilities3
Staffin, is t.e +ro'ess of a':&irin, .&man reso&r'es
for t.e or,ani0ation 8 ass&rin, t.at t.ey .a1e t.e
+otential to 'ontri-&te to t.e a'.ie1ement of t.e
or,ani0ational ,oals t.&s> staffin, is sele'tion2
+la'ement2 trainin, 8 de1elo+ment of a++ro+riate and
:&alified em+loyees3
Sk"lls$
T .e a't&al skills and 'om+eten'ies of t.e em+loyees
workin, for t.e 'om+any3
Skills are t.e most im+ortant attri-&tes or 'a+a-ilities
of an or,ani0ation3
la'in, S&+er Ordinate ,oals in t.e middle of t.e
model em+.asi0es t.at t.ese 1al&es are 'entral to t.e
de1elo+ment of all t.e ot.er 'riti'al elements3 T.e
'om+anyAs str&'t&re2 strate,y2 systems2 style2 staff and
skills all stem from w.y t.e or,ani0ation was ori,inally
'reated2 and w.at it stands for3 T.e ori,inal 1ision of t.e
'om+any was formed from t.e 1al&es of t.e 'reators3 As
t.e 1al&es '.an,e2 so do all t.e ot.er elements3
HO+ TO ,SE THE MODEL
T.e model is -ased on t.e t.eory t.at2 for an
or,ani0ation to +erform well2 t.ese se1en elements need
to -e ali,ned and m&t&ally reinfor'in,3 So2 t.e model 'an
-e &sed to .el+ identify w.at needs to -e reali,ned to
im+ro1e +erforman'e2 or to maintain ali,nment Band
+erforman'eC d&rin, ot.er ty+es of '.an,e3
W.ate1er t.e ty+e of '.an,e ( restr&'t&rin,2 new
+ro'esses2 or,ani0ational mer,er2 new systems2 '.an,e
of leaders.i+2 and so on ( t.e model 'an -e &sed to
&nderstand .ow t.e or,ani0ational elements are
interrelated2 and so ens&re t.at t.e wider im+a't of
'.an,es made in one area is taken into 'onsideration3
T.e M')insey 7S*s model is one t.at 'an -e a++lied
to almost any or,ani0ational or team effe'ti1eness iss&e3
If somet.in, wit.in yo&r or,ani0ation or team isnAt
workin,2 '.an'es are t.ere is in'onsisten'y -etween
some of t.e elements identified -y t.is 'lassi' model3
On'e t.ese in'onsisten'ies are re1ealed2 yo& 'an work to
ali,n t.e internal elements to make s&re t.ey are all
'ontri-&tin, to t.e s.ared ,oals and 1al&es3
No-. -e -"ll see the 7s F&ame-o&k "
acco&(ace -"th the Tata Steel /om!a#0
Introd&'tion of TATA
STEED
"ein, t.e -est is ;&st not ,ood eno&,. for some
'om+anies3 Take Tata Steel3 Re'ently rated t.e world*s to+
steel enter+rise in a s&r1ey of t.e ,lo-al steel ind&stry2 t.e
fla,s.i+ 'om+any of t.e Tata Gro&+ wo&ld .a1e -een
for,i1en for restin, on its la&rels for a w.ile3 Instead2 it .as
em-arked on a restr&'t&rin, +ro,rammed aimed at makin, it
-etter still3
T.e &r,e to rein1ent itself 'onstantly .as +aid
.andsome di1idends for Tata Steel3 It .as 'arried t.e
'om+any from t.e :&a,mire of stod,iness and slot. to t.e
+romised land of +rofita-ility and &n+re'edented s&''ess3
T.e latest ro&nd of restr&'t&rin,2 -ased on a E+erforman'e
et.i' +lan* BEC re'ommended -y mana,ement 'ons&ltants
M')insey 8 Com+any2 is one more way in w.i'. Tata Steel is
workin, to im+ro1e itself3
We -e,in o&r ;o&rney from small town of Fams.ed+&r
in F.ark.and3 W.ere e1ery '.ild ,rows &+ to a dream and
to a reality -ot. leadin, to an or,ani0ation3 An
or,ani0ation w.i'. defined t.e li1es of t.e +eo+le of t.is
small towns.i+3 One +ower2 one for'e t.e dream of One
man w.i'. s.a+es t.e realities of millions world o1er
today3 We -rin, to yo& t.e story of one of t.e oldest and
most s&''essf&l or,ani0ations of o&r times and 'ele-rate
t.e tr&e s+irit of steel wit. Tata Steel limited3
TATA STEED
T.e reasons for +i'kin, &+ Tata steel 'om+any as
o&r st&dy are sim+le(
It is Asia*s first and India*s lar,est steel 'om+any in
t.e +ri1ate se'tor3
It is India*s G
nd
lar,est and G
nd
most +rofita-le
'om+any in t.e +ri1ate se'tor3
It is one of t.e most admired 'om+anies in terms of
=R +ra'ti'es and s&staina-le ,rowt. Cor+orate
So'ial Res+onsi-ility3
T.e most im+ortant reason was to st&dy t.e .istory
and t.e 7(s framework of t.is ,lorio&s or,ani0ation
w.i'. 'ele-rated its 'entenary year of fo&ndation on
t.e year G7773
The Tata )&o%!$
"efore we dis'&ss at t.e len,t. t.e 'om+any2 we
wo&ld lie to t.row some li,.t on t.e Tata ,ro&+ of
'om+anies in +resent day India3
TSD is one of t.e first 1ent&res of t.e Tata Gro&+ -&t
it .as many ot.er s&''essf&l 'om+anies &nder its
&m-rella3 Some of t.e ot.er nota-le Tata 'on'erns and
t.eir lines of -&siness are s.own -elow$
Tata Steel l"m"te(- 1 o2e&2"e-$
Esta-lis.ed in 4577 -y Fams.et;i N Tata in Fams.ed+&r3
Formerly known as Tata Iron and Steel Com+any Dimited
BTISCOC
G634 million Tons +er ann&m of 'r&de steel +rod&'tion
'a+a'ity3
Wit. Cor&s a':&isition2 TSD is world*s H
t.
lar,est steel
+rod&'er3
Ranked I"est Steel Maker@ -y world steel dynami's in
G77H2 G77J and G7743
Ranked K4J
t.
on Fort&ne Glo-al J77 B+ost t.e Cor&s
A':&isition
6G2777 em+loyees BG777C
Disten on "SE and NSE
4K5 #ears Old
Gro&+
Re1en&es
Total Sales
International
In'ome
India*s lar,est
em+loyer in t.e
ri1ate Se'tor3
Stron, "rand E:&ity
/SL G636 -illion
K3GM of India G!
K6M of Gro&+
O1er G652J77
=ead:&arters in Fams.ed+&r2 F.ark.and and re,istered
offi'e in M&m-ai3
T.e 7S framework of TATA STEEL Dimited$
S&+er Ordinate Goals of TATA Steel
Dimited$
We make t.e differen'e t.ro&,.$
O&r !eo!le2 -y fosterin, team work2 n&rt&rin, talent2
en.an'in, leaders.i+ 'a+a-ility and a'tin, wit. +a'e2 +ride
and +assion3
O&r offe&2 -y -e'omin, t.e s&++lier of '.oi'e2 deli1erin,
+remi&m +rod&'ts and ser1i'es2 and 'reatin, 1al&e wit. o&r
'&stomers3
O&r "o2at"2e a!!&oach2 -y de1elo+in, leadin, ed,e
sol&tions in te'.nolo,y2 +ro'esses and +rod&'ts3
O&r co(%ct2 -y +ro1idin, a safe workin, +la'e2 res+e'tin,
t.e en1ironment2 'arin, for o&r 'omm&nities and
demonstratin, .i,. et.i'al standards3
O"FECTI?ES AN! TARGETS$
S&staina-ility iss&es are refle'ted t.ro&,. s+e'ifi' so'ial and
en1ironmental o-;e'ti1es and tar,ets a''e+ted -y t.e to+
mana,ement as a +art of ?ision3
To a'.ie1e its s&staina-ility ,oals2 t.e or,ani0ation .as
identified 4G key enter+rise +ro'esses 'riti'al to t.e ,rowt.
and s&''ess of t.e or,ani0ation3 Ma++in, and identifyin,
stake.older 'on'erns t.ro&,. a str&'t&red en,a,ement and
feed-a'k +ro'ess .as -een initiated3 T.ese stake.older
'on'erns are analy0ed2 +rioriti0ed and are t.e +res'ri-ed
,oals for Cor+orate S&staina-ility Mana,ement3 T.e senior
mana,ement of Tata Steel tra'ks t.e +erforman'e of t.e
tar,ets a,ainst ea'. strate,i' ,oal3
S&staina-ility at t.e Tata Gro&+ and Tata Steel .as always
-een 1al&e(dri1en3 T.e fi1e 'ore 1al&es &nder+innin, t.e
way t.e Tata 'om+anies 'ond&'t -&siness are$
Integrity: We must conduct our business fairly, with honesty and transparency.
Everything we do must stand the test of public scrutiny.
Understanding: We must be caring, show respect, compassion and humanity
for our colleagues and customers around the world, and always work for the
benefit of the communities we serve.
Excellence: We must constantly strive to achieve the highest possible
standards in our day-to-day work and in the quality of the goods and services
we provide.
Unity: We must work cohesively with our colleagues across the group and with
our customers and partners around the world, building strong relationships
based on tolerance, understanding and mutual cooperation.
Responsibility: We must continue to be responsible, sensitive to the countries,
communities and environments in which we work, always ensuring that what
comes from the people goes back to the people many times over.
Tata Steel is Asia*s first and India*s lar,est +ri1ate se'tor
inte,rated steel man&fa't&rer3 T.e Com+any in G776 'o('reated
a s.ared 1ision wit. its em+loyees of -e'omin, a ,lo-al
-en'.mark in ?al&e Creation and Cor+orate Citi0ens.i+3 Alt.o&,.
t.e Cor+orate Citi0ens.i+ 'on'e+t in Tata Steel .as e1ol1ed
'onsidera-ly o1er t.e years2 it .as -een reinfor'ed -y ,oal
settin,2 meas&rement and re+ortin, a'ross t.e or,ani0ation3
S&staina-le !e1elo+ment2 t.ro&,. t.e im+ro1ement of t.e
:&ality of life of its em+loyees and t.e 'omm&nities it ser1es2 is
ens.rined wit.in it3 To translate t.is ?ision into reality2 Tata Steel
.as altered +aradi,ms2 re+ositioned -en'.marks and .as re(
e1al&ated its 'ore 'om+eten'ies3
Or,ani0ational Str&'t&re of TATA Steel
Dimited$
T.e Com+osition of t.e "oard and t.e
-oard of !ire'tors$
T.e str&'t&re of t.e -oard was re'ently modified in t.e
year G777 +ost Cor&s /) A':&isition to s&ita-ly in'or+orated
'.an,es w.i'. will lead to t.e ade:&ate reali0ation of
syner,ies from t.e deal wit.in t.e ,i1en sti+&lated time
fame to rea+ t.e ma9im&m -enefits from t.e m&'. talked
a-o&t and 'riti'i0ed deal3
TATA Steel Executive Committee oint Executive Committee Corus Executive
Committee
Group Corporate !unctions
CC'''d Group "irector
Tec#nology$ %nterpretation

Tec#nology & %ntegration Group C#ief !inancial
Officer
Group "irector Strategy
Group "irector
T#e TATA STEEL G'O() *oard
C+A%',A-
"E)(T. C+A%',A-
Maa*"* D"&ecto&
/h"ef O!e&at"* Off"ce&
D"&ecto&
So%th East 1s"a
Vice President Engineering and projects
V"ce P&es"(et /o&!o&ate Se&2"ces
/h"ef H%ma Reso%&ce Off"ce&
/h"ef F"ac"al /ot&olle&. /o&!o&ate
/h"ef E3ec%t"2e Off"ce&
/h"ef O!e&at"* Off"ce&
St&"! P&o(%cts D"2"s"o D"&ecto&
Lo* P&o(%cts D"2"s"o D"&ecto&
D"st&"4%t"os a( 5%"l("* S#stems D"2"s"o D"&ecto&
D"&ecto& F"ace
D"&ecto& H%ma Reso%&ces
D"&ecto& Le*al. /om!l"ace a( Sec&eta&"at
Communications
Group "irector Glo/al
,inerals
T.e a-o1e fi,&re re+resents t.e str&'t&re of t.e
"oard3 T.e -lo'k marked in yellow re+resents t.e
strate,y and inte,ration 'ommittee w.i'. was formed
+ost t.e Cor&s a':&isition to reali0e t.e syner,ies from
t.e deal3
T.e followin, fi,&re s.ows t.e or,ani0ational
str&'t&re in TSD$
Maa*"* D"&ecto&
/h"ef O!e&at"* Off"ce&
D"&ecto&
So%th East 1s"a
Vice President Engineering and projects
V"ce P&es"(et /o&!o&ate Se&2"ces
/h"ef H%ma Reso%&ce Off"ce&
/h"ef F"ac"al /ot&olle&. /o&!o&ate
/h"ef E3ec%t"2e Off"ce&
/h"ef O!e&at"* Off"ce&
St&"! P&o(%cts D"2"s"o D"&ecto&
Lo* P&o(%cts D"2"s"o D"&ecto&
D"st&"4%t"os a( 5%"l("* S#stems D"2"s"o D"&ecto&
D"&ecto& F"ace
D"&ecto& H%ma Reso%&ces
D"&ecto& Le*al. /om!l"ace a( Sec&eta&"at
Managing Director
(IL1)
Executive-
in-!arge
(Vietna"
Project)
(IL#)
EI
(Tatania
Project) $
%M (%eo&o'
Srv') (IL#)
%roup
Directo
r
Strateg
( (IL#)
!ie) Sp&'
Project
(*A $
MD) (IL+)
%roup
Director,
%&o-a&
Minera&s
(IL1)
%roup
!ie)
*inancia
& .))icer
(IL1)
V"ce
P&es"(
et
/o&!o&
ate
Se&2"ce
/h"ef
H%ma

Reso%&
ce
Off"ce&
V"ce
P&es"(
et
6/hhat
t"s*a&h
P&o7ect
8 6IL98
Eth"cs
/o%se
lo&
6IL:8
/h"ef
/o&!o&
ate
1%("t
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<8
/h"ef
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e&
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E3ec%t"
2e
6I&a
P&o7ect
8 6IL<8
er'enta,e of S.are =oldin, Com+anies$
Staffin, of TATA Steel Dimited $

Tata SteelAs re'r&itment +oli'y is desi,ned to attra't
t.e ri,.t talent at t.e ri,.t time2 to en.an'e t.e net
wort. of .&man 'a+ital and to o-tain t.e -est +ossi-le
+erson(to(;o-2 w.i'. will 'ontri-&te to 'om+anyAs
effe'ti1eness3
T.e Com+anyAs Rec&%"tmet oli'y aims at$
"ein, fair and 'onsistent>
/h"ef
O!e&at
"*
Off"ce&
6IL98
V"ce
P&es"(e
t
6E*"ee
&"* =
P&o7ects8
V"ce
P&es"(e
t
6O&"ssa
P&o7ect
8 6IL98
/h"ef
/o&%s
Ite*&a
t"o
6IL<8
P&"c"
!al
E3ec%t
"2e
Off"ce&
/h"ef
St&ate
*#
6IL<8
1(2"so&
Soc"al
De2elo!m
et
"ein, non(dis'riminatory on t.e ,ro&nds of se92
ra'e2 a,e2 reli,ion or disa-ility> Conform to stat&tory
re,&lations
=&man reso&r'es mana,ement$
Tata Steel re'o,ni0es t.at its +eo+le are t.e
+rimary so&r'e of its 'om+etiti1eness and is 'ommitted
to e:&al em+loyment o++ort&nities for attra'tin, t.e
-est a1aila-le talent and ens&rin, a 'osmo+olitan
workfor'e3 TSD aims to +&rs&e mana,ement +ra'ti'es
desi,ned to enri'. t.e :&ality of life of its em+loyees2
de1elo+ t.eir +otential and ma9imi0e t.eir
+rod&'ti1ity3 It also aims at ens&rin, trans+aren'y2
fairness and e:&ity in all its dealin, wit. its em+loyees3
TSD .as -een in +ioneer in its =R oli'y o1er t.e years
wit. t.e -asi' &nderlyin, +rin'i+le of IS.arin, and
Carin, and a Sense of "elon,in, @ amon,st all
em+loyees w.o are 'onsidered to -e a +art of t.e TSD
family3 T.e 'om+any .as -een known as a leader in
introd&'in, 1ario&s =R +ra'ti'es and settin,
-en'.marks in t.e ,lo-al as well as Indian ind&stry3
Some of t.ese initiati1es in'l&de$
45G7$ Tata Steel introd&'ed initiati1es like lea1e
wit. +ay Benfor'ed -y law in 45N6C2 WorkersO
ro1ident F&nd S'.eme Benfor'ed -y law in 45JGC
and Workmen*s A''ident Com+ensation S'.eme
Benfor'ed -y law in 45GNC3
Tata Steel introd&'ed ei,.t(.o&r workin, days in
454G2 m&'. -efore s&'. a system was im+lemented
-y law e1en in most western 'o&ntries3
Free medi'al aid was introd&'ed in 454J Benfor'ed
-y law in 45N6C3
Maternity -enefits were introd&'ed -y Tata Steel in
45G6 Bim+lemented -y law in 45NHC
rofit S.arin, "on&s was ,ranted for t.e first time in
India -y Tata Steel as early as in 45KN Benfor'ed -y
law in 45HJC3
A s'.eme of retirin, ,rat&ity was introd&'ed -y Tata
Steel in 45K7 Benfor'ed -y law in 457GC3
Te;aswini2 la&n'.ed in G77K2 is a women
Em+owerment +ro,ramme t.e first of its kind ( t.at
trains women to take &+ &n'on1entional ;o-s in t.e
steel works3
S.a-as. a weekly s'.eme la&n'.ed in G77G offers
instant rewards and re'o,nition to em+loyees for
e9em+lary -e.a1ior3
Trainin, and !e1elo+ment $
E(learnin, fa'ilities a1aila-le on t.e Com+any*s
Intranet w.i'. was fa'ilitated -y Com+&ter Ditera'y
trainin,3
Com+&ter "ased Trainin, +a'ka,es and M&ltimedia
trainin, materials3
Safety trainin, re'ei1ed s+e'ial attention -ased on t.e
!&ont G&idelines identifi'ation of skill ,a+s> t.ere is a
+lan in +la'e to introd&'e a te'.ni'al 'om+eten'y
assessment system3
Fa'&lty s&++ort3
/+(skillin, em+loyees t.ro&,. +ro'ess -ased2 on t.e
;o- trainin, and di+loma 'o&rses t.ro&,. +remi&m
en,ineerin, instit&tes3
!ire'ted Dearnin, ( stren,t.enin, t.e leaders.i+
+i+eline 'o&+led wit. emer,in, needs of ,rowt.
+ro;e'ts a'ross ,eo,ra+.ies3
Skills in TATA Steel Dimited$
Mana,in, t.e s&r+l&s man+ower wit. a .&man to&'.
.as and always will -e t.e 'ornerstone of t.e =R oli'y of Tata
Steel3 In times to 'ome2 'ertain modifi'ations may .a1e to -e
made in 1iew of e'onomi' 'onsiderations2 -&t t.e &nderlyin,
+.iloso+.y as en1isa,ed -y t.e Fo&nder .as a stam+ of
+ermanen'e in Tata Steel3 T.e fa'tors t.at .el+ed t.e s&''ess
of ri,.tsi0in, at Tata Steel 'o&ld -e s&mmari0ed as &nder$
/%lt%&al Iss%es
Ste+s to &nderstand em+loyees needsP e9+e'tations
re+aration of mind and attit&dinal att&nin,
Creation of e9'itement and moti1ation t.ro&,. intense
'o&nselin, and information s.arin,
Lea(e&sh"!
O+en and 'olla-orati1e leaders.i+
Identifi'ation of key leaders Bdri1ers of '.an,eC and
de1elo+ment of <soft skills< in .andlin, t.e deli'ate
+ro'ess of red&ndan'y
Em+owerment of leaders at all le1els to take :&i'k
de'isions (( a't on ideaPiss&e relatin, to s&''ess of ESS
immediately
/omm%"cat"o>E(%cat
"o
!e1elo+ 'limate of
tr&st and o+enness
Makin, em+loyees
aware of -&siness
FI)0 9 $ RI)HTSI?IN)
s'enario and need for ri,.tsi0in,
S.areP
'omm&ni'ate settlement earnin,s well in ad1an'e
Ed&'ate em+loyees on in1estment +lansP.o&sin,
+lansP+ost retirement life style +lans t.ro&,. e9+ert
inter1entions
Comm&ni'ate +oli'ies2 r&les2 +ro'ed&res and modify or
redefine t.e r&lesP+ro'ed&res2 if needed
Systems &sed for 'om+letion of work
in TATA Steel Dimited$
T.e +resent system .as -een desi,ned kee+in, in
mind any or,ani0ation in t.e ser1i'e ind&stry w.ere
t.e +rimary reso&r'e is man+ower3 T.is system 'an -e
'&stomi0ed and im+lemented in any ser1i'e
or,ani0ation3 It ,i1es a tool to mana,e t.e .&man
reso&r'e t.ro&,. effi'ient de+loyment and
mana,ement of man+ower3 T.e to+ mana,ement 'an
&se t.is system to mana,e t.e im+lementation of
strate,ies -y '.e'kin, t.at t.e .&man reso&r'es are
de+loyed in a +ro+er manner to a'.ie1e t.e -&siness
,oals3
P&ocess
Sim+lified and
easy +ro'essin, of ESS a++li'ation one window
'on'e+t B.i,. '&stomer fo'&sC
Ens&re timely +ayment of settlement d&es and
mont.ly +ension
S.are life style of se+arated em+loyees role
model to ot.ers
E1al&atePre+osition t.e s'.eme -ased on
feed-a'k from t.e em+loyees2 line and
+ersonnel e9e'&ti1es
!eal wit. r&mors and ina''&rate information
:&i'kly
!e1elo+ 'omm&ni'ation and 'o&nselin,
te'.ni:&es and skills
!e1elo+ s&r1i1ors* s&++ort +lan
/a&e afte& Se!a&at"o
F
I
)
0
<
$
L
1
5
5
O
,
R
P
R
O
D
,
/
T
I
V
I
T
Y
Render .el+Passistan'e to se+arated em+loyees
t.ro&,. <E9(em+loyees =el+ Dine !esk<
=el+ em+loyees to +rote't from en1ironment
t.reats like money lenders and ot.er
&ns'r&+&lo&s a,en'ies
Nomination form for t.e nominee ,i1en to
em+loyees in ad1an'e to a1oid any .assle of
+ayment to family mem-ers in t.e e1ent of
deat. of se+arated em+loyee -efore H7 years of
a,e
Mont.ly +ension remitted to any -ank anyw.ere
in t.e 'o&ntry wit.in 47 days of t.e mont.
Safe*%a&(s
Or,ani0ation 1al&es
An9ieties and stress
Dow em+loyee morale
Feelin,s of -ein, de'ei1ed and fr&stration
Credi-ility in re,ard to timely +ayment and 'are
after se+aration
De2elo!met a( Ma&ket"* of ESS Packa*e
!e1elo+ an attra'ti1e and marketa-le +a'ka,e
-ased on s&r1ey feed-a'k
Da&n'. t.e s'.eme 'aref&lly and at an a++ro+riate
time Ba1oid festi1ity time2 marria,e time2
s'.oolP'olle,e '.an,eo1er time2 e9ams time2 et'3C3


V. P. Srivastava did his B. Tech
(Electrical Engg.) from IIT Kanpur
and Post Graduate Diploma in
Financial Management from
IG!". #e has o$er %& 'ears of
e(perience in the area of
Information Technolog' at Tata
)teel. #e is the process o*ner of Pro+ect, Technolog', -ontract Management and .ualit'
/ssurance. #e pla's a 0e' role in the technical e$aluation for all IT Pro+ects li0e IT
infrastructure for )/P, 1e$amp of 2/, and 1ollout of e3Procurement to other Business
"nits and so on. #e has handled contracts in IT Pro+ects and *ith multinationals such as
IBM, Gartner, and P2- Baan. /s Management representati$e .ualit' /ssurance, he has
led certifications li0e I)! 4555, B) 6&555, B) 7744, )/P ---, etc. #e is currentl' #ead,
Technolog' and Pro+ect -onsulting.


Udayan Das +oined Tata )teel in
6448. #e *or0ed *ith Materials
Management )'stem, Information
Technolog' )er$ices for a 'ear.
#e then *or0ed in the -old
1olling Mill Information )'stem in
IT9) for another three 'ears. #e
has no* :een *ith the .ualit' )'stem in IT9) for three 'ears.


Madhulika Sharma graduated
from BIT )indri in 6446 as an
Electrical Engineer. )he +oined
Tata )teel in 644% as )'stems
Trainee. )ince then she has
*or0ed on man' IT pro+ects
co$ering a plethora of platforms
li0e Mainframe, !racle, ;otus otes and )/P. )he has also completed a one 'ear Diploma
S#STEM OF WOR)ING IN TATA
Style of workin, in TATA Steel
Dimited$

Steel ;&n'tion2 t.e new steel retail o&tlet from
Tata Steel2 'om-ines inno1ation2 f&n'tionality
and style2 to offer a ne1er(-efore ran,e in steel
lifestyle +rod&'ts3
If t.e em+loyee is still not satisfied wit. t.e re+ly2 .e
may a++eal to t.e C.airman of t.e Qonal Works
Committee 'on'erned2 on Grie1an'e Form(III2 wit.in
se1en workin, days of t.e re'ei+t of t.e re+ly at sta,e
two3
R
A++eals a,ainst orders of dis'.ar,e or dismissal s.o&ld
-e addressed to t.e C.airman of t.e Qonal Works
Committee 'on'erned2 on Grie1an'e Form(III B'o+ies of
w.i'. are a1aila-le at t.e Em+loyment "&rea&C2 or on
ordinary +a+er2 and t.ese will -e 'onsidered at Sta,e
T.ree2 in t.e first instan'e3 T.is s.o&ld -e done wit.in
si9 weeks of t.e re'ei+t of t.e orders2 e9'e+t t.at in
'ases w.ere em+loyees dis'.ar,ed or dismissed are
o&t of Fams.ed+&r at t.e time t.e order is iss&ed2 t.e
time limit s.o&ld -e t.ree mont.s from t.e date of
iss&e of s&'. orders3
R
T.e de'ision rea'.ed -y t.e Mana,ement after d&e
'onsideration of t.e re'ommendations of t.e Qonal
Works Committee will -e 'omm&ni'ated to t.e
em+loyee on Grie1an'e Form(III t.ro&,. +ro+er
'.annels3 T.e Qonal Works Committee*s &nanimo&s
re'ommendations2 to w.i'. t.e Mana,ement or t.e
/nion raises no o-;e'tion wit.in 47 days of t.e re'ei+t
of s&'. re'ommendations2 s.all -e final3
R
W.ere s&'. re'ommendations are not &nanimo&s or
.a1e not -een a''e+ted -y t.e Mana,ement or t.e
/nion2 t.e Qonal Works Committee will refer t.e 'ase
to t.e Central Works Committee or t.e S+e'ial Central
Works Committee for 'onsideration3

Strate,y &sed -y TATA Steel
Dimited$
P&o!ose( st&ate*#$
Strengt#en %ndian Operation
'eali0e Synergies from t#e Corus Ac1uisition
Seek and ,aintain control over 'a2 ,aterial
!ocus on +ig# Gro2t# in Emerging ,arkets and
)ricing Sta/ility in "eveloped ,arkets
%ncreasing !ocus on +ig# 3alue Added Steel
)roducts
Encourage cas#ing on t#e car/on market4 C",
pro5ects
)RO+TH STR1TE)Y - NE+ PRO@E/TS$
G35 mt+a e9+ansion at Fams.ed+&r
H37 mt+a Greenfield +ro;e't at Orissa
73J mt+a Mini "last F&rna'e ro;e't in T.ailand
Orissa ro;e't ()alin,ana,ar
H mt+a inte,rated steel makin, fa'ility to -e
'om+leted in two +.ases of Kmt+a ea'.
Orders +la'ed for Steel Meltin, S.o+2 "last
F&rna'e2 Sinter lant2 and Coke lant Orders for
=ot Stri+ Mill2 Raw Material =andlin, System2
Water System2 and O9y,en lant
T.ailand ( 73J mt+a Mini "last F&rna'e ro;e't
Tentati1e 'om+letion Se+ G775
Si,ned 'ontra't for ma'.inery s&++ly and
'ontra'tor em+loyment
Entitlement of ta9 in'enti1es from "oard of
In1estments2 T.ailand
)RO+TH 1ND )LO51LI?1TION PL1NS$
G3N mt+a e9+ansion at Fams.ed+&r$ to -e
'ommissioned -y G776
Dimestone F? in T.ailand for esta-lis.in, ,lo-ally low
'ost raw material so&r'es
4 mt+a e9+ansion at Fams.ed+&r
Mas'ons
!isinte,rated rod&'tion fa'ility at Orissa $ at t.e
+lannin, sta,e
Ferro C.rome ro;e't in So&t. Afri'a -y G77H
Coke +lant at =alide
!.arma ro;e't
Dookin, for A':&isitions in India and O1erseas
NE+ VENT,RES - )RO+TH THRO,)H
/OLL15OR1TION$
?ietnam Steel ro;e't ( two Memorand&ms of
/nderstandin, BMO/C wit. ?ietnam Steel Cor+oration
Iron Ore ro;e't in I1ory Coast F? wit. SO!EMI
BState Owned Com+any for Mineral !e1elo+ment in
I1ory CoastC in !e'em-er for t.e de1elo+ment of
Mo&nt Nim-a Iron ore de+osits in I1ory
?N Cokin, Coal ro;e't in Mo0am-i:&e BRi1ersdaleC
F? wit. Ri1ersdale in No1em-er for 'oal tenements
.eld -y Ri1ersdale in Mo0am-i:&e3
Dimestone ro;e't in Oman$ F? wit. t.e mem-ers of
t.e Al "a.;a Gro&+3 Tata Steel .as a 77M stake in
t.e Foint ?ent&re3
Coal Minin, ro;e't in A&stralia ( F? wit. ?ale in
A&stralia for a Cokin, Coal mine
Tata Steel SAID Foint ?ent&re for 'okin, 'oal
+ro+erties Tata Steel .as si,ned an e:&al stakes
Foint ?ent&re a,reement wit. Steel A&t.ority of India
BSAIDC2 for 'oal minin, a'ti1ities in India3
SWOT ANAD#SIS OF
TATA STEED DIMITE!
STREN)TH$
Stron, "rand name of TSD and Tata Gro&+3
India o+erations 'a+a-le of meetin, its own iron ore
re:&irements3
Raw material se'&rity -&ildin, t.ro&,. ,lo-al
o+erations3
Deadin, Sales and !istri-&tion 'a+a-ility3
Dow wa,e la-or a1aila-ility3
+E1KNESS$
Dow R8! In1estment3
/ns'ientifi' Minin,3
Dow rod&'ti1ity3
OPP,RT,NITY$
/ne9+lored r&ral markets3
Growin, domesti' markets3
Growin, ,lo-al demands3
!e1elo+in, 'o&ntries not restrained &nder t.e )yoto
roto'ol3
Car-on 'redits tradin, on t.e rise3
=i,. in1estment in infrastr&'t&re de1elo+ment3
THRE1TS$
World*s -i, +rod&'ers enterin, Indian markets3
C.ina set to -e'omin, a net e9+orter3
=i,. d&ties and ta9es -y t.e Go1ernment3
Glo-al laws relatin, to +oll&tion 'ontrol and .i,.
ener,y 'ost3
Glo-al e'onomi' slowdown3
F/T/RE STRATEGIE S t.at 'an
-e ado+ted -y TATA STEED
Dimited Com+any$
CONCD/SION
After 'ond&'tin, an in de+t. st&dy of one of India*s
most admired 'om+anies2 we find t.at t.e 'om+any .as
many stren,t.s and o++ort&nities w.i'. it may 'a+itali0e
on to tr&ly -e'ome a world leader in steel makin, alon,
wit. settin, .i,. standards for Cor+orate Citi0ens.i+ and
So'ial Res+onsi-ility towards a lon, term s&staina-le
,rowt.3 T.o&,. some of its +ro;e'ts and a':&isitions
.a1e met wit. wides+read 'riti'ism2 it is &+ to t.e
'om+any to reali0e t.e syner,ies from t.e deals to raise
t.e -ar for its own +erforman'e3 "e'a&se as t.e sayin,
,oes t.e leader 'annot a'.ie1e any -en'.marks2 it sets
t.emSSS
"I"DIOGRA=#
T.e information is taken from t.e followin, so&r'e$
"OO)S$
Strate,i' Mana,ement
(
INTERNET$
www3,oo,le3'om
www3ya.oo3'om
www3s'ri-d3'omPdo'P4N5N4NGKPTaTa(Steel(
re+ort