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Priorities for action are where importance clearly outweighs the relevant
satisfaction. Although the areas with good satisfaction could almost be taken for
granted (but should not be!), they are not the most pressing issues to address.
The following pages contain the survey findings for those who are JT members.
Jags Trust objectives: Importance v Satisfaction
May 2009 Nov 2009
The Trust’s objectives remain in the same order of importance. Despite there is still
a gap on the most important one, Objective 4, there has been some improvement
and it is now narrowing. Some smaller gains have been made on the likes of
Objectives 1 and 2, but focus should remain on Objective 4.
JT objectives
1.to strengthen the bonds between the Club and the community which it serves and to represent the interests of the community in the running of
the Club
2.to benefit present and future members of the community served by the Club by promoting, encouraging and furthering the game of football as a
recreational facility, sporting activity and focus for community involvement
3.to further the development of the game of football nationally and internationally and the upholding of its rules
4.to encourage the Club to take proper account of the interests of its supporters and of the community it serves in its decisions
5.to encourage and promote the principle of supporter representation on the board of any company owning or controlling the Club and ultimately
to be the vehicle for democratic elections to the board
6.to promote, develop and respect the rights of members of the community served by the Club and people dealing with The Jags Trust as set out
in the Charter of Fundamental Rights of the European Union, having regard in particular to the need to provide information to members and
conduct the affairs of The Jags Trust in accessible and appropriate ways.
Clarity of objective wording – any room for improvement?
May 2009 Nov 2009
There has been no real change in the understanding of the objectives. Objectives 4
and 5 remain the most clear, whereas Objective 6 still requires some simplification.
JT objectives
1.to strengthen the bonds between the Club and the community which it serves and to represent the interests of the community in the running of
the Club
2.to benefit present and future members of the community served by the Club by promoting, encouraging and furthering the game of football as a
recreational facility, sporting activity and focus for community involvement
3.to further the development of the game of football nationally and internationally and the upholding of its rules
4.to encourage the Club to take proper account of the interests of its supporters and of the community it serves in its decisions
5.to encourage and promote the principle of supporter representation on the board of any company owning or controlling the Club and ultimately
to be the vehicle for democratic elections to the board
6.to promote, develop and respect the rights of members of the community served by the Club and people dealing with The Jags Trust as set out
in the Charter of Fundamental Rights of the European Union, having regard in particular to the need to provide information to members and
conduct the affairs of The Jags Trust in accessible and appropriate ways.
Jags Trust communication methods: Importance v Satisfaction
May 2009 Nov 2009
For members, joining the Trust means guarding the future of the club. This is the
same top reason as in May. Showing support for the Trust has jumped from 6th
position to 2nd. Being a voice for the fans and having more involvement in the club
remains in the top four, and shows continuity from six months ago.
Acquiring shares in the club remains low down in the list of priorities for members
as does developing the game in the area.
The technical bit! The satisfaction index for the Jags Trust performance
May 2009 Nov 2009