CATEGORY: UHT MILK

PREPARED BY:
MEHBOOB HASSAN
FA07-MB-0089

Mohammad Ali Jinnah University, Karachi

 THREE BRANDS
1- OLPERS 2- HALEEB 3- GOOD MILK
(Engro Foods) (Haleeb Foods) (Shakarganj
Ltd.)
 OLPERS
“Subha Bakhair Zindagi”
Olpers’ campaigns
 HALEEB
THICKESS MILK / SUB SAY GARHA
DOODH
Haleeb’s campaigns
 GOOD MILK
• Roz Roz Good Milk Piya Karo
Good Milk’s Campaign
 Point
Values of Brand Target Point of
Product Benefits Price of
Company Promise Customers Difference
Parity

Integrity,
Olpers Subha
Innovation, Full cream Full cream
(Engro Bakhari All users. Richness
Consumer Richness
Foods) Centric.
Zindagi

Hygienic
, can be
stored a
little
Empowerm-- Thick
Haleeb ent, Milk & People who Density, Almost no Gives good
longer
want good Thickness as
(Haleeb Trust, Gaarha
difference. taste of tea. compare
tea. of milk.
Foods) Teamwork Rishta. d to
open
bazari
milk.

Good Consistency, Healthy Everyone, Hot OR Cold,

Milk Quality, Life Jia who daily
Natural
nourishment gives same
(Shakarganj Leadership Karo use milk. taste.
Ltd.)
THANK YOU