Gulf Print & Pack 2013

Promotional Guide

2
CONTENTS

BUILD A BETTER PRINTING BUSINESS 3

THE MARKETING/PR TEAM 4

TIMETABLE AND TO DO LIST 5

PROMOTIONAL OPPORTUNITIES
BEFORE THE SHOW 6
DURING THE SHOW 7
PROMOTIONAL FLYERS 8

SHOW LOGO 9

SPONSORSHIP OPPORTUNITIES

10
ONLINE OPPORTUNITIES

14

3




By exhibiting at Gulf Print & Pack 2013, you are buying into one of the most extensive marketing
and PR campaigns in our industry.

To promote this fantastic show, we are creating awareness and driving attendee numbers by
forging partnerships with a number of associations and publications in and around the Middle
East and North Africa.

However, YOU know your clients and prospects best and no one else can do more to ensure that
they know about your attendance and the products youll be showcasing.

You will be among hundreds of exhibitors at the show, all competing for the attention of
thousands of visitors. This guide has been created to help you raise your profile at the show and
get the most out of all the promotional opportunities available. Most of the options in the guide
are completely free of charge and all of them will help to drive visitors to your stand.

A tradeshow is one of the most powerful marketing tools to generate new leads and build on
your relationship with existing clients. The more thoroughly you prepare and use the
opportunities available to you (before, during and after the show) the greater the benefits will
be.

If you have any questions or suggestions about how we can promote your company to the
visitors, please dont hesitate to contact our award-winning Marketing / PR team. Lets make this
the best show yet!



Jenny Shaw
Senior Marketing Manager

4

THE MARKETING / PR TEAM

MARKETING

Jenny Shaw
SENIOR MARKETING MANAGER

marketing@gulfprintpack.com
+44 (0)20 8846 2825

PR

Lee Robertson
PR MANAGER

pr@gulfprintpack.com
+44 (0)20 8846 2809






UK OFFICE:

Metro Building
1 Butterwick
London
W5 8DL
United Kingdom


T: +44 (0)20 8846 2700
F: +44 (0)20 8846 2801


DUBAI OFFICE:

Fairs & Exhibitions
PO Box 36851
Dubai
United Arab
Emirates


T: +971 (0) 4603 3320
F: +971 (0) 4701 7226


5
TIMETABLE / TO DO LIST

ACTIVITY DEADLINE
Download show logo to put on materials
www.gulfprintpack.com/media/logos
Ongoing

Book sponsorship
sales@gulfprintpack.com
ASAP

Put banner on your website
link to www.gulfprintpack.com
ASAP

Book advertising in official Gulf Print & Pack 2013 Show Guide
sales@gulfprintpack.com
ASAP
Submit content for the Labels and Labeling show preview
editor@labelsandlabeling.com
15 January
Book advertising in Labels & Labeling issue 1 (pre-show)
sales@labelsandlabeling.com
24 January
Update show guide entry (well send you an email)

1 February
Submit story for newsletters and website
pr@gulfprintpack.com
8 February

Contact media directly regarding your news stories 11 February
(suggested)

Send promotional flyers to clients / prospects 26 February
(suggested)

Submit content for the www.packprintworld.com show preview
editor@packprintworld.com
1 March
Book official photographer
pr@gulfprintpack.com
4 March
Book advertising in Package Print Worldwide issue 2 (pre-show)
sales@packprintworld.com
15 March

Complete and deliver 10 press packs to the Media Centre 8 April

Gulf Print & Pack 2013 opens 8 April

Gulf Print & Pack 2013 closes 11 April

Send testimonial to PR team for post-show press release
pr@gulfprintpack.com
15 April
Send out post-show press release to target media 17 April



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PROMOTIONAL OPPORTUNITIES

BEFORE THE SHOW

Advertising
Let your clients/prospects know that youre exhibiting! Remember to include the Gulf Print
& Pack 2013 logo and your stand number on your advertisements. Labels & Labeling and
Packprintworld.com is offering discounted packages on advertisements pre and post-show
as well as in the official show guide for exhibitors only (see page 15).

Logo
Add the Gulf Print & Pack 2013 logo to sales material, advertising, presentations, press
releases, email signatures - even letterhead! Download the logo at
www.gulfprintpack.com/media/logos

Web banners
Put a banner on your website and direct people straight to www.gulfprintpack.com. It
doesnt cost you anything and is an easy way of driving people to your booth.

Direct mail / Promotional flyers
Do a dedicated mailing with promotional flyers to your clients. If you would like us to send
them out on your behalf (free of charge), please let us know at
marketing@gulfprintpack.com. See example on page 8.

VIP passes
This is one of the most powerful ways of inviting your clients and prospects to the show. To
receive your allocation of VIP codes please email marketing@gulfprintpack.com. Once you
have sent these out to your clients you can check if they have used them in the Exhibitor
Portal. You should have received an email detailing your username and password for the
portal already if you dont have this please contact marketing@gulfprintpack.com.

What are they?
VIP passes give priority service to the holder including:
A priority badge which clearly marks them as a VIP
VIP only registration desk allowing quick and easy access to the show
Access to the VIP lounge with free refreshments and cloak room

Who are they for?
VIP passes are perfect for your top clients and prospects. Show them that they are
appreciated and important to you by inviting them as a VIP to come and see your latest
products and services on display at Gulf Print & Pack.

How many can I have?
VIP passes are allocated based on booth size. Each exhibitor is entitled to 1 VIP pass for
every 3sqm of booth space, rounded to the nearest integer. For example, a 9sqm booth will
entitle you to 3 VIP passes.


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How do I send VIP codes to my clients?
You should have already received an email with web links and VIP codes, you can send either
to your clients.

How do my clients register for VIP entry? How does the registration code work?
The code will need to be entered during the registration process. Each code can only be used
once.

Why should we encourage our VIP clients to pre-register?
Pre-registration allows your clients to collect their badge from a special desk at the show and
so skip the lines.

Emails
Send an email one of the simplest and most cost-effective ways of reaching your client
base. No time or facilities? Dont worry send us the list and well do it for you (free of
charge) contact us at marketing@gulfprintpack.com.

Newsletters
We will publish one printed newsletter along with a regular electronic version before the
show sent to the press and attendee databases. The newsletter contains brief news stories
(e.g. product launches new initiatives etc). If you would like to be considered for inclusion,
please send us your story as soon as possible (see Timetable). The news story should not be
more than 100 words. Please also include a high-resolution photo if you have one. The story
will also be put on the website under Product launches. Send to pr@gulfprintpack.com.

Please note: We cannot guarantee to publish all the stories submitted. We retain the right to
edit the stories, while making every effort to keep the original text.

Media list
The Gulf Print & Pack 2013 media list is available free of charge giving you the opportunity
to contact the media yourself about your presence at the show. Please contact the PR team
at pr@gulfprintpack.com to request the list electronically.


8
DURING THE SHOW

Sponsorship opportunities
Stand out from the other 400 exhibitors! Be creative and choose a sponsorship opportunity
for your brand and budget. See full details on page 10.

Show daily
The official show daily is being produced by PrintWeek MEA on our behalf to submit stories
please send them to marketing@gulfprintpack.com. If you would like to book advertising in
the show daily please contact Mike Simmonds on msimmonds@gulfprintpack.com.

Show guide
The official show guide should be an essential part of your presence at the show. In addition
to advertising options, the show guide lists contacts and descriptions for all exhibitors. We
will send you an email link to update your entry in February.

Press packs
You can create press packs that will be displayed in the press centre for the media to view
and collect. These packs make it easy for journalists to access your information and news. It
may also encourage them to visit your stand. Press packs can be as substantial as you wish
to make them, with free gifts, CDs, photographs and company information or they could
just be a press release. The key is to make them as eye catching and interesting as possible.
If you would like advice on your pack, please do not hesitate to contact the PR team. We
recommend you produce 10 press packs for the press centre.

Photography
A professional photographer will be taking generic shots for future Gulf Print & Pack PR and
marketing use. The photographer will also be available at an extra cost, to photograph your
stand or VIPs. Please contact pr@gulfprintpack.com for more information.

Twitter / Social Media:
The official Gulf Print & Pack Twitter account is @GulfPrintPack. Please follow us and
remember to include it in your tweets. For example ABC Company is launching XYZ product
at @GulfPrintPack.


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PROMOTIONAL FLYERS

We also have promotional flyers available, which give important show information. These
are available free of charge to exhibitors and you can order as many as you like (subject to
availability). Remember to include them with any mailings to your clients and prospects. Its
an easy way of introducing them to Gulf Print & Pack 2013 and to outline all the benefits of
attending. To order your copies email marketing@gulfprintpack.com

The promotional flyers consist of a 420mm x 594mm sheet, folded to 297mm x 210mm size.
The weight is approximately 24 grams per flyer.

SAMPLE



10
SHOW LOGOS








DOWNLOAD LOGOS AT:
HTTP://WWW.GULFPRINTPACK.COM/MEDIA/LOGO

If you would like to use any other elements from the marketing campaign, please contact us
at marketing@gulfprintpack.com so that we can send that to you.

11
SPONSORSHIP OPPORTUNITIES




SOLD - Canopy Banner, $10,000
This impactful site is a major opportunity for
exhibitors wanting that extra edge. Covering the
front side of the Entrance & Plaza, your branding will
be the first to be seen by visitors entering the
exhibition center. Not only does it provide you with
maximum impact at the show, but your banner will
be sure to be featured in press photographs for
months after the event.

Size: H 900(cm) x W 500 (cm)




Foyer Branding 4 Halls, $21,500 per hall or
$60,000 for all 4
Very exclusive branding opportunity at the hall
entrances, visible for all the visitors entering to the
hall.

Size: TBC


Column Cladding Halls 1 4, $1750 per unit or
$35,000 for all 24
Tactically distributed in the venue, this dynamic eye
catching network is sure to be noticed by the entire
audience. Different units are located at strategic
locations targeting main entrances, the reception &
concourse areas.

Size: W 248 (cm) x H 284(cm)



Double Sided Hanging Banners Halls 1 -4, $1,500
per unit or $25,000 for all 20
Located at the hall gates, this eye catching location
ensures high exposure for your brand &
unforgettable impression among the right audience.

Size: W 85(cm) x H 270(cm)


Registration desk $10,000
Prominently displayed graphics outside halls 1 and 4.
These desks will be the focus point for all visitors
registering for the show.

Logo on main registration banner
Logo on registration backdrops
Logo in showguide
Logo on official floorplans
Logo on event website

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Flag Pole $12,500 per network of 10
A network of standalone flags can be placed in the
outdoor areas covering the Entrances and prime
outdoor areas.

Size: Size: W 100(cm) x H 400(cm).



Silver Panel SP1, $6,500
One of the most strategic sites in the venue, located
in Concourse 1 for high exposure & reach. This site is
a must for Exhibitors aiming to book any media with a
long exposition time.

Size: SP1 - W 672(cm) x H 590(cm)



Silver Panel SP2, $4,500
One of the most strategic sites in the venue, located
at the Concourse 1 for high exposure & reach.
This site is a must for exhibitors aiming to book any
media with a long exposition time.

Size: SP2 - W 700(cm) x H 400(cm)


Floor tiles $9,000
Located at the main crossover points between halls,
these large floor tiles display your company logo,
stand number and a promotional message. This is the
perfect way to help visitors find your stand!
Simply provide us with the graphics and well do the
rest.

H4000 x W3000


You are here boards $10,000 per unit
Centrally located at the main crossover points
between halls, huge "you are here" boards help
visitors navigate around the show. Providing details
on the layout of the halls, restroom facilities,
restaurants and feature areas, these information
points are very popular with visitors. Highlight your
stand and display your logo.

H800 x W800

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Show Guide
Sponsoring inside front and inside back, back page
and inside pages with your company logo and
message gives a unique opportunity to leave a
significant and long lasting impression. This is
distributed to all visitors and exhibitors.
Quantity: 10,000 prints.

Sold - Inside front cover (full color)- $3,500
Inside back cover (full color) $3,700
Sold - Back cover (full color) $4,700
Inside full page $2,500
Inside half page $1,700





Fan Fold Visitor Floor Plan - $3,000 each
To help visitors have a more productive visit we are
producing a fold out site plan that covers all halls,
giving the location of all exhibitors. Make sure that
your companys presence is well signed.

Five logos available


SOLD - Visitor badges and lanyards
Imagine every visitor turning into a walking
advertisement for your company thousands of
copies of your logo finding their way through the
exhibition aisles. As they walk through the door,
every person is given a visitor badge with a lanyard
which they wear throughout the day and keep
afterwards. Both the badge and the lanyard are
available for branding opportunities. They are waiting
for your logo!

Visitor Badge $6,500
Lanyards (provided by sponsor) $7,500
Lanyards (provided by organisers) $15,000



SOLD - Show carrier bags, $14,000
Every attendee at Gulf Print & Pack is given the show
carrier bag, to carry the show guide and floor plan to
the exhibition. As a sponsor your company logo will
be prominently featured on one side of the bag, with
the show logo on the other side. This is an
exceptional branding opportunity.

Sole sponsorship

14

Exhibitor reception $10,000
To be held on the 8th April between 19:00 and 20:30.
Package includes: canaps, drinks and music.
Invitations will be branded with sponsors logo as well
as welcome boards. Limited to a single company.

Sole sponsorship

Pre show promotion - $POA

SOLD - Promotional emails sponsorship, $11,000

Registration sponsorship, $7,000:
Logo on the registration website and on confirmation
emails

Website page banners on www.gulfprintpack.com:
These can go on any page two column page other
than the home page (Main pages listed below).
Only one ad per page other than the exhibitor list
page where we can have up to 5.
Attendee info section - 2,000
Exhibitor list - 2,500
Floor plan - 2,000
All size -W300 x H250

Direct Mail sponsorship:
This is a special sponsorship where we allow a client
to provide the printing of the piece.
In return we put there logo on the mailing piece as
sponsor.


TO TAKE ADVANTAGE OF ANY OF THESE SPONSORSHIP OPPORTUNITIES, PLEASE
CONTACT THE TEAM AT SALES@GULFPRINTPACK.COM

15

ONLINE OPPORTUNUTIES


WWW.GULFPRINTPACK.COM
Boost your company's exposure on our website
As all visitors' register for the show online, the Gulf Print & Pack 2013 website is the perfect channel
to promote your company, with an anticipated 20,000 visits in the month before the show alone.
With over 400 exhibitors at Gulf Print & Pack in 2013, it is vital to ensure that you are on every
visitor's target list.

Opportunities:
Your company logo on the floor plan - Stand out from the crowd!
The Gulf Print & Pack 2013 floor plan provides a superb opportunity to attract visitors to your stand,
with your logo and stand number prominently displayed in color, and a link to your website.

Advertising
Place an advert on selected pages or all the pages of the Gulf Print & Pack 2013 website. Our visitors
spend an average of 4.2 minutes on the site looking at 3 or 4 pages per visit; advertising is the
guaranteed way to ensure you are seen before you even get to the show.

WWW.PACKPRINTWORLD.COM
Package printing is playing an ever increasing role in how companies sell their products. Package Print
Worldwide offers a new, unique editorial platform that provides package printers with the
information they need to help their customers sell their products. PackPrintWorld.com has a global
audience averaging over 12,200 monthly page views and including:

Package printers worldwide
Packing technicians and technologies
Packaging converters, fillers and packers
Suppliers of packaging printing, ancillary equipment and consumables
Packaging designers
Brand owners, retail groups and product manufacturers

Package Print Worldwide will provide the essential planning tools for visitors before the show through
our exclusive and extensive previews of exhibitors and features at the show.

Package Print Worldwide E-Newsletter
The Package Print Worldwide e-newsletter takes all the latest news from packprintworld.com and
delivers it by email to over 18,000 industry readers every other week. If you are looking for a route
into the heart of the industry in the lead up to and after the show this e-newsletter is for you.

Opportunities include adverts, sponsorship and PPW TV / Video

WWW.LABELSANDLABELING.COM
LabelsandLabeling.com is where the industry goes for the latest news and updates from the industry.
Its updated multiple times a day by our international editors and receives a truly global industry
audience.

Opportunities include adverts, sponsorship, online business cards and Label TV / Video


TO TAKE ADVANTAGE OF ANY OF THESE OPPORTUNITIES, PLEASE CONTACT THE TEAM
AT SALES@GULFPRINTPACK.COM