Leisure Co

Case Analysis

Human Resource Management
Leisure Co | 2


Group 09


Group 09
Basamgari Mounica (2013PGPM14)
Anand Chaurasia (2013PGPM16)
Mathan Anto Marshine P (2013PGPM36)
Rachit Devendra Pradhan (2013PGPM39)
Soumya Choudhary (2013PGPM52)
IIM Indore - PGP, Mumbai ICSI - CCGRT, Navi Mumbai


Human Resource Management
Leisure Co | 3


Group 09

CONTENTS
Executive Summary 4
Problem Statement 4
Problem Analysis 5
Recommendations 6




















Human Resource Management
Leisure Co | 4


Group 09

Executive Summary




















Problem Statement








Human Resource Management
Leisure Co | 5


Group 09

Problem Analysis

Seasonal Character of Theme Product Market Seasonal nature of the business forced the
Leisure Co to hire additional transient workforce especially during the summers from June to
September, keep the parks open on weekends and holiday months to target the niche
markets.
Students as transient Work Force Economics dictated the major composition of workforce
as students that must be trained rapidly on wide variety of jobs according to the daily
requirement of the park. This was crucial from Leisures perspective since transient work force
represented the face of their business and held the responsibility of ensuring good customer
care
High Turnover of Seasonal Staff Since the staff turnover was very high the Leisure Co could
not got very heavy on the Training costs and just optimize so as meet the target of adequate
level of customer care.
Too much burden on the Seasonal Staff Currently the management have to employ an
insecure ,low commitment workforce, provide the rapid training and then make sure that they
offer a good customer service which further puts a lot of burden on the seasonal staff.
Ensuring Customer care with Employee Involvement (EI) : Interest in EI was mainly to ensure
the delivery of high degree of customer care without withstanding too much dependence on
the casual transient Workforce
Incentives Schemes: Leisure Co has introduced schemes such as employee report and
employee share scheme towards strengthening the team working system and improves
training and recruitment procedures which were crucial in winning the confidence of the
seasonal staff and cut down their high turnover rate.
Maintaining the proper mix of Core and Periphery Workforce: Core workforce held the
administrative reins of the operations, was a part of permanent management and was
responsible for supporting the periphery staff hence in this case numerical flexibility in
workforce was the key in the best out of the workforce.
Striking the Perfect Balance: Leisure Co needed to strike the right balance of Flexible Firm,
Customer Care and HRM.A slight mismanagement in either of these would disturb the entire
business model and will go against the functioning of the company.




Human Resource Management
Leisure Co | 6


Group 09

Recommendations