presents

GK @ SNAP 2008
The GK section of SNAP is specifically named as GENERAL AWARENESS (including
Business awareness). The previous years experience with SNAP / Symbiosis provides the
information that almost all the questions appearing in this section are from the
newspapers and magazines released between July and November. Last year there were
questions on Physics, Chemistry and Indian Constitution apart from Business Awareness.

We have provided some of the questions that have been asked in the written test for
SCMHRD over the past few years. These questions have been based on the students’
memory. Also to help you judge your competency in General Knowledge, a set of
practice questions with answers has been provided towards the end. These questions are
on recent business headlines, the current mergers & acquisitions, business awards,
latest ad campaigns etc.

Set-I

1. Mr. Shreenevasan, who made the world’s first computer is associated with which company?
2. What is the Current rate of inflation in India?
3. In which country ONGC has discovered largest resources of natural gas?
4. To what limit is the FDI in private bank has changed?
5. Percentage share of GDP going to the defence in India is.....
6. How much percentage does India contribute in the World Trade?
7. In which state has Wipro started a polytechnic college?

Set-II
1. Who got Ernst and Young award recently?
2. Who is the present chairman of NASSCOM?
3. What is India’s Rank in UN Human Development Index?
4. What is India’s Rank in competitive index?
5. What is the share of Agriculture in G.D.P.?
6. Reliance has sold the stake to whom in Birla’s company?
7. What is Y. H. Malegam Committee probing for?
8. Which state has imposed blanket Ban on use of gram because of mass food poisoning?
9. Which Company has launched snow cap pizza for Rs.20?
10. Which Company has launched a new project named “Operation Mother”?

Page (1) of (17) SNAP Analysis

11. HLL has launched a new Scheme to increase the reach, name the scheme.
12. Why B.G Vergese and Arun Singh were in news?
13. The brand Sugar free belongs to which corporate?
14. What is the new name of Disprin?
16. What is the new name of the company “Philip Morris”?
17. According to census 2001 which are 2 most literate states of India?
18. Which is India’s first “ ship to ship” Missile?
19. Who had sponsored recently concluded Tri Series between India, South Africa and Kenya?
20. Who is the head of the committee probing Tehelka issue?

Set-III

1. Which amendment brought the word secular in constitution?

2. Which state produces maximum tobacco?
3. What is India's rank in Human Development Index?
4. Who is the chairman of Constitution Review Committee?
5. Which of the dam is on river Kaveri?
6. Which state attracted maximum investment this year?
7. Who is the director of TRAI?
8. What do you understand by GNP?
9. What does ISO 9000 stand for?
10. George Bush was the governor of which country in US?
11. Where has the 2nd centre of NASDAQ been opened?
12. Who is the President of NASSCOM?
13. What is CRR?
14. On which river Almati dam has been constructed?
15. Name the person who wrote national anthem of 2 nations?
16. Who won women's football gold cup in Olympic 2000?
17. Who won all rounder gymnastic gold medal in Sydney 2000 and later on was stripped of it?
18. What does TRF stands for?
19. Name the director of NABARD?
20. Income tax this year has been changed or not?
21. Which among : Octroi, Income tax, Excise, Corporation tax is a Central Governments tax?
22. Hasan is situated in which state?

Set-IV
1. BBCs woman of the millennium ? [Indira]
2. 1st Indian Firm to be listed on NYSE ? [ICICI]
3. Handing over of Macao from whom to whom ? [Portugal and China]
4. Jnanpith Award ? [Girish Karnad]
5. Swap ratio of HDFC and Times Bank Merger ? [5.75 : 1]
6. Which firm had a stock split ? [Infosys]
7. Which firm offered a stock option ? [Telco]
8. The number of child labourers in India ? [10 million]
9. Indian rank in Human Development Index ? [132]
10. With which country is India’s trade highest?
(1) USA (2) EU
(3) UAE (4) None

Page (2) of (17) SNAP Analysis

 Sample Questions for your reference
SET-A
1. Which business was sold off by Richard Branson of Virgin group in 2008?
(1) Music records (2) Business process outsourcing (BPO)
(3) Foods & restaurants (4) Publishing

2. Which company launched its baby care brand ‘Baby Dreams’?

(1) Wipro Consumer Care (2) JL Morison
(3) Hindustan Unilever (4) Johnson & Johnson

3. Which famous cosmetics company launched its Visage range of products in India?
(1) L’Oreal (2) Oriflame
(3) Maybelline (4) Nivea

4. Which cosmetics company was founded by Dame Anita Roddick?

(1) Avon (2) Body Shop
(3) Christian Dior (4) Elizabeth Arden

5. Which of the following is not a brand owned by Shahnaz Hussain?

(1) Veda Dynamics (2) Kaya Skin clinics
(3) Shahnaz Herbal (4) Forever Beautiful

6. Which of the following exports marine products under the Shogun, Hima, Gold Seal and Tara brands?
(1) Godrej Agro (2) Nestle India
(3) Temptation Foods (4) Hindustan Unilever

7. EL Rothschild Ltd and Del Monte Pacific Ltd are JV partners of _____ in its farm products foray.
(1) Reliance Industries Ltd (2) Bharti
(3) Godrej (4) AV Birla

8. Which of the following is not a snack brand owned by PepsiCo Company Frito Lay?
(1) Lays (2) Bingo
(3) Kurkure (4) Uncle Chipps

9. Which beer giant operates in India through its 100% owned subsidiary–South Asia Breweries?
(1) Carlsberg (2) Anheuser-Busch
(3) Heineken (4) Scottish & Newcastle

10. Coca-Cola India’s marketing communication campaign–‘ghoonth bhar sharart kar ley’ is for:
(1) Fanta (2) Minute Maid
(3) Diet Coke (4) Thums up

11. Which cooking oil brand is owned by US-based $26-billion Bunge Ltd in India?
(1) Dalda (2) Dhara
(3) Saffola (4) Postman

Page (3) of (17) SNAP Analysis

12. Tata Group’s Indian Hotels acquired Ritz Carlton Hotel in ______and Campton Palace in _____ 2007.
(1) Boston, San Francisco (2) New York, Seattle
(3) Las Vegas, Washington DC (4) Atlanta, Honolulu

13. The Trident Hotel brand in India is owned by________

(1) Eastern India Hotels (2) Tata Group’s Indian Hotels
(3) ITC Hotels (4) Park Hotels

14. Which of the following launched Penryn chips?

(1) American Micro devices (AMD) (2) Intel
(3) Texas Instruments (4) Samsung

15. Which of the following launched of its Barcelona processor?

(1) American Micro devices (AMD) (2) Intel
(3) Texas Instruments (4) Samsung

16. Which of these acquired American PC maker Gateway?

(1) Hewlett Packard (2) Acer
(3) IBM (4) BenQ

17. Which IT company introduced its social networking site called Mash in India?
(1) Microsoft (2) Yahoo
(3) Google (4) America Online

18. Which Japanese company introduced Robina–its 1.2 metre tall humanoid robot that can communicate
with visitors verbally and also with gestures?
(1) Toshiba (2) Toyota
(3) Hitachi (4) Honda

19. Which TV channel is promoted by Tamil Nadu Chief Minister M Karunanidhi?

(1) Vijay TV (2) Sun TV
(3) K TV (4) Kalaignar TV

20. TV 18 Group was rechristened as________

(1) Newsline18 (2) Network18
(3) Media18 (4) News18

21. The turmeric soap brand ‘Wave’ was recently introduced by________
(1) Wipro Consumer Care (2) Karnataka Soaps
(3) Godrej Soaps (4) Nirma Soaps

22. What is the trade name of polytetrafluoroethylene?

(1) Nylon (2) Teflon
(3) Rayon (4) Rexene

23. Which of the following was an attempt in late March of 1942 by the British government to secure
Indian cooperation and support for their efforts in World War II? The mission was headed by a senior
left-wing politician and government minister in the War Cabinet of Prime Minister Winston Churchill.
(1) Rowlett Act (2) Cripps mission
(3) Wavell Plan (4) Cabinet Mission Plan

Page (4) of (17) SNAP Analysis

24. Bravia brand of LCD TVs was introduced by____________
(1) Sony (2) LG
(3) Samsung (4) Philips

25. Mahabalipuram in Tamil Nadu is a masterpiece of which dynasty’s architecture?

(1) Pallava (2) Chola
(3) Chalukya (4) Rashtrakuta

26. Which institution publishes the World Investment Report every year?
(1) World Trade Organisation (WTO)
(2) International Monetary Fund (IMF)
(3) United Nations Conference on Trade and Development (UNCTAD)
(4) World Bank

27. Which economist was awarded the ‘Commander of the Order of the Southern Cross’ for his pioneering
work in introducing VAT in Brazil?
(1) Parthasarathi Shome (2) C Rangarajan
(3) Vijay Kelkar (4) Ashok Lahiri

28. Zahi Hawass is a famous__________

(1) Novelist (2) Zoologist
(3) Archaeologist (4) Journalist

29. Of which cash crop is “Chandragiri”, a new variety that was introduced in Bangalore?
(1) Silk (2) Coffee
(3) Pepper (4) Rubber

30. What is the train plying between Munabao in Rajasthan and Kokhrapar in Sindh, Pakistan called?
(1) Friendship Express (2) Thar Express
(3) Samjhauta Express (4) Kutch Express

31. Which of the following facts about the Yangtze River in China is/are true?
I. It is the longest river in Asia
II. It is the second longest in the world, after the Nile in Africa
III. It flows from its source in Qinghai Province and drains into East China Sea
(1) I, II & III (2) I & II only
(3) II and III only (4) III and I only

32. The Lumière brothers were the pioneers in which industry?

(1) Automobile (2) Motion pictures
(3) Printing & publishing (4) Aviation

33. Indian Petrochemicals Ltd is a subsidiary of________

(1) Reliance Industries Ltd (2) Indian Oil Company
(3) Essar Oil (4) Bharat Petroleum

34. Which famous UK based football club is owned by the Glazier family?
(1) Manchester United (2) Liverpool
(3) Chelsea (4) Arsenal

Page (5) of (17) SNAP Analysis

35. Which popular brand of vegetable oil is market by Amrit Corp Ltd?
(1) Gagan (2) Postman
(3) Dalda (4) Dhara

SET-A: Answers Key

1.(1) 2.(2) 3.(4) 4.(2) 5.(2) 6.(4) 7.(2) 8.(2) 9.(1) 10.(1)
11.(1) 12.(1) 13.(1) 14.(2) 15.(1) 16.(2) 17.(2) 18.(1) 19.(4) 20.(2)
21.(2) 22.(2) 23.(2) 24.(1) 25.(1) 26.(1) 27.(3) 28.(1) 29.(3) 30.(2)
31.(4) 32.(2) 33.(1) 34.(1) 35.(1)

Page (6) of (17) SNAP Analysis

 SET-B
1. Where did the Steve Ballmer work before Bill Gates persuaded him to join Microsoft?
(1) Unilever (2) Procter & Gamble
(3) General Electric (4) 3M

2. US want Iran to stop enriching:

(1) Plutonium (2) Uranium
(3) Thorium (4) Heavy Water

3. Which is the capital of Israel?

(1) Jerusalem (2) Tel Aviv
(3) Gaza (4) Haifa

4. Who is the President of South Africa?

(1) Thabo Mbeki (2) Jacob Zuma
(3) Nelson Mandela (4) Walter Sisulu

5. In which state is Microsoft headquartered?

(1) Washington (2) California
(3) Utah (4) Texas

6. Which retailing company has introduced the snacks brand ‘Tasty Treat’?
(1) Pantaloon (2) Reliance Retail
(3) Subhiksha (4) Shopper’s Stop

7. Which of the following is world’s nuclear watchdog?

(1) Atomic Energy Regulation Board (2) Nuclear Supplier’s Group
(3) International Atomic Energy Agency (4) Nuclear Non-proliferation Treaty

8. Who ruled Zimbabwe when it was under white racist rule?

(1) Charles Kingsley (2) Ian Smith
(3) Wilfred Rhodes (4) F W de Clerk

9. Wintel refers to Windows and:

(1) Telecom (2) Intel
(3) Intelligent (4) International

10. Bank Melli is the biggest bank in:

(1) Iraq (2) Iran
(3) Pakistan (4) Egypt

11. United Nations Security Council comprises how many members?

(1) 5 (2) 10
(3) 15 (4) 20

12. What is Microsoft’s mail-server software, introduced recently, known as?

(1) Exchange (2) Postbag
(3) Mail It (4) Letterman

Page (7) of (17) SNAP Analysis

13. Strife-torn Darfur is a province of:
(1) Ethiopia (2) Sudan
(3) Somalia (4) Egypt

14. Which company is in news these days for offering free basic word-processors and spreadsheets
online?
(1) Microsoft (2) Adobe
(3) Google (4) Apple

15. Bill Gates helped to found Microsoft how many years ago?
(1) 25 (2) 27
(3) 29 (4) 33

16. Whose objective was to put a PC “on every desk and in every home”?
(1) Bill Gates (2) Paul Allen
(3) Steve Jobs (4) Steve Ballmer

17. Symbian is a mobile phone operating system invented by:

(1) Nokia (2) Microsoft
(4) Google (4) Sony

18. Bill Gates has decided to devote his time to which of the following tasks?
(1) To acquire Yahoo
(2) To work for his charitable foundation
(3) To design a new version of Windows operating system
(4) To supervise space research at NASA

19. Boris Tadic is the President of which Balkan country?

(1) Slovenia (2) Serbia
(3) Croatia (4) Bosnia

20. Which of the following is the Sweden based direct selling cosmetics company that introduced its
product in the Indian market recently?
(1) Oriflame (2) Amway
(3) Avon (4) Mary Kay

21. Which of these was launched its Superia range of natural soaps and shampoos?
(1) ITC (2) Godrej Soaps
(3) Wipro Consumer Care (4) Marico

22. Which serving Head of State has authored the book “Courage-Eight Portraits”?
(1) Gordon Brown, PM of UK (2) Nicholas Sarkozy, PM of France
(3) John Howard, PM of Australia (4) Angela Merkel, Chancellor of Germany

23. Oxyrich is the mineral water brand from_________

(1) Manikchand (2) Mount Everest Mineral Water
(3) T-Series (4) Bisleri

Page (8) of (17) SNAP Analysis

24. Which South India based business family set up FACT (Fertilisers and Chemicals Travancore Ltd)
in 1943; the company was later nationalized by the govt of India and is one of the largest fertilizer
companies in the country?
(1) Murugappas (2) Seshasayees
(3) Chettiars (4) Iyengars

25. Where in Tamil Nadu was Lord Swraj Paul’s 125-acre Caparo industrial complex located?
(1) Sriperumbudur (2) Kanchipuram
(3) Chidambaram (4) Pudukkottai

26. Mark out the wrong combination of famous brand names and the range of apparel launched for
women.
(1) Allen Solly–Allen Solly Women’s Wear
(2) Color Plus–Color Plus Woman
(3) John Players–John Players Women’s Wear
(4) Park Avenue–Park Avenue Woman

27. Which MNC cement company holds controlling stakes in ACC & Ambuja Cement–two of the
three largest cement companies in India?
(1) Holcim (2) Lafarge
(3) Holdersbank (4) Cemex

28. Mark out the wrong statement regarding the 2011 Cricket World Cup?
(1) India will host the 2011 World cup Final
(2) Pakistan and Sri Lanka will host the two semi-finals
(3) The opening ceremony will he held in Bangladesh
(4) Some of the matches will be held in UAE

29. ‘Blue Tool’, ‘Don’t Leave Home Without It’ and ‘Optima’ are trademarks of:
(1) Nokia (2) Visa Cards
(3) American Express Bank (4) Ericsson

30. Anil Moolchandani is the creator of which legendary Indian brand?

(1) Fevicol (2) Rupa Publishing
(3) Baron (4) Archie's Cards

31. Which flower served as Adidas's logo till 1991?

(1) Chrysanthemum (2) Edelweiss
(3) Trefoil (4) Lotus

32. The store FoodWorld is a joint venture between Dairy Farm International and which Indian group?
(1) RPG group (2) NEPC Khemka
(3) Essel (4) Amalgamations

33. Art TV and Pet TV are TV brands of which TV maker?

(1) TCL (2) Thomson
(3) Akai (4) Konka

34. With which product would you associate the ad “You'll wonder where the yellow went”?
(1) Colgate (2) Pepsodent
(3) Forhans (4) Tide

Page (9) of (17) SNAP Analysis

35. With which oil major would you associate the Glide range of engine oils?
(1) IOC (2) IBP
(3) BPCL (4) HPCL

SET-B: Answer Key

1.(2) 2.(2) 3.(2) 4.(1) 5.(1) 6.(1) 7.(3) 8.(2) 9.(2) 10.(2)
11.(3) 12.(1) 13.(2) 14.(3) 15.(4) 16.(1) 17.(1) 18.(2) 19.(2) 20.(1)
21.(1) 22.(1) 23.(1) 24.(2) 25.(1) 26.(3) 27.(1) 28.(4) 29.(3) 30.(4)
31.(3) 32.(1) 33.(4) 34.(2) 35.(3)

Page (10) of (17) SNAP Analysis

 SET-C
1. Which advertising agency was originally set up by Mahindra & Mahindra in 1939?
(1) Pratibha (2) Press Syndicate
(3) Marketing Advertising Associates (4) Ulka

2. J Walter Thompson opened its shop in India in 1926 to handle the advertisements for which company?
(1) Lever Brothers (India) Ltd (2) General Motors
(3) Coca-Cola India (4) Imperial Tobacco Company

3. Name the famous author and journalist is in news for his book “The Post-American World” in which
he talks about the imminent decline of US influence in the world. Also name the publication he works
for?
(1) Samuel Huntington, Christian Science Monitor (2) Fareed Zakaria, Newsweek
(3) Pico Iyer, Time (4) Paul Krugman, Washington Post

4. What form of transport is the American ‘Amtrak’?

(1) Cableways (2) Waterways
(3) Trams (4) Railways

5. _________ sold its Bertolli ________business to Spain’s Grupo SOS for €630m ($1 billion).
(1) Pernod Ricard, rum (2) Kraft Foods, confectionary
(3) Nestle, Parmesan chees (4) Unilever, olive oil

6. Which ad agency was the first to create the post of “account executive” to supervise campaign specific
customers?
(1) Saatchi & Saatchi (2) J Walter Thompson
(3) Ogilvy and Mather (4) Young & Rubicam

7. American Toni Morrison is the first black woman to be awarded which literary prize in 1993?
(1) Nobel Prize for Literature (2) Pulitzer Prize
(3) Booker Prize (4) National Book Award

8. Introduced in 1900, this model of camera by Eastman Kodak cost just one dollar made photography
affordable for the masses. Which brand?
(1) Billy (2) Brownie
(3) Brash (4) Blow-up

9. In which war did General MacArthur command the United Nations troops?
(1) Crimean (2) Gulf War
(3) Vietnam War (4) Korean War

10. The first US Space Shuttle was named after which fictional starship from the TV series ‘Star Trek’?
(1) Discovery (2) Challenger
(3) Atlantis (4) Enterprise

11. Sandoz, is the in-house generics arm, of ________

(1) Sanofi-Aventis (2) Novartis
(3) Mecrk (4) Pfizer

Page (11) of (17) SNAP Analysis

12. Without the Saatchi brothers, their old agency Satchi & Saatchi floundered, as its clients switched
loyalty. It changed its name to:
(1) The New Saatchi & Saatchi (2) Cordiant
(3) M&C Saatchi (4) Again Saatchi

13. Who is the only US President to be awarded a Pulitzer Prize?

(1) Richard Nixon (2) John Kennedy
(3) Lyndon Johnson (4) Jimmy Carter

14. Stardust, Society and Health are popular magazines in India published by which media group?
(1) Magna Group (2) Media Trans-Asia Group
(3) Conde Nast Group (4) Bennett & Coleman

15. Boisset Family Estates is the first company to offer:

(1) Wines in tetra-packs instead of glass bottles
(2) Real estate mortgages without bank guarantees
(3) Lifetime insurance on payment of one-time premium
(4) Branded organic food in packaged form

16. Which American novelist wrote the ‘Rabbit’ series of novels published between 1960 and 1990?
(1) Ernest Hemingway (2) Barbara Streisand
(3) John Updike (4) Philip Roth

17. What is the only country in South East Asia which has Christianity as the main religion?
(1) Brunei (2) Philippines
(3) Laos (4) Vietnam

18. Which auto-maker introduced the first commercially available power steering system in 1951 under
the name Hydraguide?
(1) Chrysler (2) Ford
(3) Honda (4) Toyota

19. In which British university is the Cavendish Laboratory, world-famous for its physics research?
(1) Cambridge (2) Oxford
(3) Northampton (4) Westminster

20. Which businessman made the first transatlantic hot air balloon flight with Per Lindstrand in 1987?
(1) John Glenn (2) Paul Allen
(3) Larry Ellison (4) Richard Branson

21. Which of the following is UK’s counterpart of America’s Securities and Exchange Commission
(SEC)?
(1) Bank of England (2) Financial Services Authority
(3) London Stock Exchange (4) Chancellor of the Exchequer

22. What is Radovan Karadzic accused of?

(1) Genocide of Bosnian Muslims (2) Embezzlement of govt funds
(3) Military coup in Serbia (4) All the above

23. Which rocket was the first man-made object to fly beyond our solar system in 1982?
(1) Challenger (2) Odyssey
(3) Adventure (4) Pioneer

Page (12) of (17) SNAP Analysis

24. Which US President responded to cosmonaut Yuri Gagarin’s flight by saying that an American should
go to the moon by the end of the decade?
(1) Richard Nixon (2) John Kennedy
(3) Lyndon Johnson (4) Jimmy Carter

25. Mexico derives its name from that of the war god Mextili. In which civilisation was this God
worshipped?
(1) Maya (2) Inca
(3) Aztec (4) Ithaca

26. _______ Army exited Lebanon after that country’s “______revolution” in 2005.
(1) Israeli, olive (2) Syrian, cedar
(3) Jordanian, olive (4) Iranian, cedar

27. Which famous scientist was the warden of Britain’s Royal Mint? His photo used to appear on the
reverse of the old one pound note?
(1) Michael Faraday (2) Humphrey Davy
(3) Henry Cavendish (4) Isaac Newton

28. Who was granted immunity from prosecution after his country’s Parliament passed a law to this effect?
(1) Vladimir Putin (2) Gordon Brown
(3) Nicholas Sarkozy (4) Silvio Berlusconi

29. What musical style was popularised in the USA in the 1950s by Harry Belafonte?
(1) Calypso (2) Blues
(3) Jazz (4) Rock

30. What was the nationality of the political revolutionary Che Guevara?
(1) Cuban (2) Portuguese
(3) Argentine (4) Brazilian

31. The theory of purchasing-power parity (PPP) says that ________should move to make the price of a
basket of goods the same in each country.
(1) Inflation rates (2) Tariff rates
(3) Exchange rates (4) All the abov

32. The Camp David Talks about resolution of Arab-Israeli conflict between Egypt and Israel took place
under the chairmanship of which American President?
(1) Ronald Reagan (2) John Kennedy
(3) Lyndon Johnson (4) Jimmy Carter

33. Which of the following is not a Balkan country?

(1) Malta (2) Bosnia
(3) Croatia (4) Serbia

34. What was previously known by the name Blue Ribbon Sports Company?
(1) Puma (2) Nike
(3) Asics (4) Reebok

Page (13) of (17) SNAP Analysis

35. Of what do Sterling, Vamoose, Blaze, Levitate and Rapture form a range?
(1) BSA SLR Bicycles (2) Killer Jeans
(3) Reebok Sneakers (4) Paco Rabanne Parfums

SET-C: Answer Key

1.(2) 2.(2) 3.(2) 4.(4) 5.(4) 6.(2) 7.(1) 8.(2) 9.(4) 10.(4)
11.(2) 12.(2) 13.(2) 14.(1) 15.(1) 16.(3) 17.(2) 18.(1) 19.(1) 20.(4)
21.(2) 22.(1) 23.(4) 24.(2) 25.(3) 26.(2) 27.(4) 28.(4) 29.(1) 30.(3)
31.(3) 32.(4) 33.(1) 34.(3) 35.(3)

SET-D
1. Which company coined the term, Imagineers, for its creative people?
(1) Apple Computer (2) General Electric
(3) Disney Corporation (4) Dreamwork Films

2. It was first launched in the US as the Soundabout. By what name do we know this product?
(1) Philips Compact Disc (2) Bose Speakers
(3) Sony Walkman (4) Marconi Radio

3. Which company is test marketing India’s first clove cigarette, Cluv Spice, across geographies?
(1) Godfrey Phillips India (2) Vazir Sultan Tobacco
(3) Indian Tobacco Company (4) Golden Tobacco Company

4. ITC's headquarters is named Virginia House; UB's, UB House. But which company's headquarters is
located in Dare House?
(1) EID Parry (2) Eicher Group
(3) Hindustan Lever (4) Shaw Wallace

5. Created by DuPont chemist Joseph Shivers in 1959, which brand name has entered the dictionary,
and is essential sport- and leisure-wear today?
(1) Lycra (2) Spandex
(3) Teflon (4) Nylon

6. ‘Beyond Boundaries’ is the authorised biography of which Indian business magnate?

(1) Swraj Paul (2) Laxmi N. Mittal
(3) M.S. Oberoi (4) Aditya V. Birla

7. Wife of which industrialist is the editor of the magazine Verve?

(1) Nandan Nilekani (2) Anand Mahindra
(3) Nusli Wadia (4) Mukesh Ambani

8. Kitply Industries Ltd (KIL) belongs to which corporate group?

(1) BK Birla Group (2) RP Goenka Group
(3) A V Birla Group (4) SP Goenka Group

9. “Human Energy” is the punchline of which oil giant?

(1) Chevron Texaco (2) Exxon Mobil

Page (14) of (17) SNAP Analysis

 (3) BP Amoco (4) Royal Dutch-Shell

10. ‘Life is one incredible journey’ is the baseline of:

(1) Travel & Living channel (2) Outlook Traveller magazine
(3) Discovery Channel (4) Vogue magazine

11. “It’s the _______ way” is the service mark of which hospitality company?
(1) Marriott (2) Hilton
(3) Ramada (4) Hyatt

12. According to a new report recently, Infosys Technologies might be forced to change its name in
which country as it constitutes certain infringement on a trademark name in that country?
(1) France (2) Spai
(3) Greece (4) Germany
13. Pearson Plc of UK owns all of the following publications/publishing companies, except____
(1) Financial Times (2) The Economist
(3) The Times (4) Penguin

14. Which actress was Lux soap’s first brand ambassador in India?
(1) Madhubala (2) Devika Ran
(3) Leela Chitnis (4) Rekha

15. Which company has launched a linen spring summer 08, fashion collection called Black leading
customers to a black India website?
(1) Raymonds (2) Nike
(3) Benetton (4) Indian Rayon

16. The Beige Book Survey is periodically published by the _____________

(1) The Reserve Bank of India (2) The Bank of England
(3) The European Central Bank (4) The Federal Reserve

17. Which sports goods maker is introducing designer products such as a collection named on
Hollywood actress Scarlett Johansson, jeans styled by cricketer MS Dhoni, Bipasha Basu collection,
Manish Arora collection and several others inspired by global sports like skating in its efforts to
evolve as sports lifestyle brand?
(1) Reebok (2) Puma
(3) Nike (4) Adidas

18. What is the brand name given by Intel to its new chip for small screen devices, introduced recently?
(1) Cell (2) Atom
(3) Nano (4) Molecule

19. Which Bank’s headquarters is called the “Star House” and has a base line – “The Guiding Star”?
(1) Bank of Baroda (2) Citibank
(3) Central Bank of India (4) Bank of India

20. Who is launching a new car Petra in India?

(1) Chevrolet (2) Fiat
(3) Hyundai (4) Ford

21. “Your Vision, Our Future” is the baseline of:

(1) Olympus (2) Zeiss
(3) Bausch & Lomb (4) Luxotica

Page (15) of (17) SNAP Analysis

22. Which German town is the birthplace of two sports giants- Puma and Adidas?
(1) Stuttgart. (2) Bochum.
(3) Herzogenaurach (4) Bayreuth.

23. Which media giant owned Paramount Pictures when it produced the multiple Oscar winning film
Gandhi in 1982?
(1) Coca-Cola (2) Sony
(3) GE (4) Time Warner

24. During his days as an actor, former US President late Ronald Reagan used to endorse a brand of
cigarettes. Which brand was it?
(1) Peter Stuyvesant (2) Dunhill
(3) Chesterfield (4) Rothmans

25. The new logo of Videocon asserts the company's passion for global impact. What do the two 'Es' on
either side of the 'V' represent?
(1) Electronics for Everyone (2) Electronics to Energy
(3) Excellence for Ever (4) Excitement through Electronics

26. What is the only item of Indian origin that can be seen at the Metropolitan Museum of Modern Art?
(1) The Ajanta Millennium Clock (2) Bajaj's Chetak Scooter
(3) The Hawkins Futura Pressure Cooker (4) The Charagh Din Shirt

27. In line with the rebranding of Reliance Entertainment to Reliance Big Entertainment, the Anil
Dhirubhai Ambani Group (ADAG) is now in the process of rebranding its Adlabs multiplex
business. Which brand will replace the Adlabs brand?
(1) Filmistan (2) Big Cinema
(3) Box Office (4) Movie Magic

28. Mark out the wrong combination of advertising agencies and the media groups to which they
belong?
(1) BBDO-Omnicom (2) McCann Erickson-Interpublic
(3) JWT-Omnicom (4) Ogilvy & Mather-WPP

29. ‘A World of Difference’ is the punchline of which Indian airline?

(1) Go Air (2) SpiceJet
(3) Paramount Airways (4) Jet Airways

30. Which of the following is the most popular brand of the US garment company Cluett & Peabody,
both in India and the world over?
(1) Peter England (2) Arrow
(3) Van Heusen (4) Louis Philippe

31. UK based firm Millward Brown Optimor is famous for its annual ranking of which of the following?
(1) World’s top brands (2) World’s top attorneys in legal services
(3) World’s top Management colleges (4) World’s highest earning sportspersons

32. In the movie ET, the alien consumes a trail of product which takes him to the little boy's home. Who
was the maker of the product?
(1) Hershey's (2) Mars
(3) Wrigley's (4) Cadbury's

Page (16) of (17) SNAP Analysis

33. India’s most trusted brand according to a recent survey conducted by the Economic Times
newspapers is:
(1) Colgate (2) Nokia
(3) Lux (4) Tata salt

34. For which IPL team has Aditya Birla Nuvo created an exclusive formal wear line–Peter England
Elite?
(1) Kolkata Knight Raiders (2) Chennai Super Kings
(3) Mumbai Indians (4) Royal Bangalore Challengers

35. This brand hit big time as a result of a 1930s ad campaign titled “Night Starvation Story” which
dramatised the benefits of sound refreshing sleep resulting from the regular bedtime consumption of
this product. Name the brand.
(1) Horlicks (2) Cadbury
(3) Ovaltine (4) Bournvita

SET-D: Answer Key

1.(3) 2.(3) 3.(1) 4.(1) 5.(2) 6.(1) 7.(2) 8.(4) 9.(1) 10.(2)
11.(1) 12.(1) 13.(3) 14.(3) 15.(4) 16.(4) 17.(1) 18.(2) 19.(4) 20.(2)
21.(1) 22.(3) 23.(4) 24.(3) 25.(2) 26.(3) 27.(2) 28.(3) 29.(3) 30.(2)
31.(1) 32.(1) 33.(2) 34.(2) 35.(1)

Page (17) of (17) SNAP Analysis