STACIA D.

SMITH
www.twelvepercentmedia.com staciadsmith@gmail.com linkedin.com/in/staciadsmith
RELEVANT EXPERIENCE
The LaSalle Network
Social Media Intern May. 2014 - Present
Responsible for developing and implementing new social media strategy for company Twitter
& Facebook handles, including that of company CEO
Analyze social media data to improve engagement and effectiveness on these platforms
Monitor internet for brand related conversations to promote company and increase brand
awareness
Freelance
Digital Content Manager Feb. 2014 - Present
Manage social media properties (Facebook, Pinterest, Houzz, LinkedIn)
Weekly website monitoring, posting and content development
Clients include Petrick Architecture, Robin Subar Photography and music producer Dez Ward
Medill News Service, Chicago, IL Jan. 2014 May 2014
Reporter/Web Producer
Covered community activism in Chicagos Englewood neighborhood
One of the first to report on a bid for Obamas presidential library bid in Chicagos
Bronzeville neighborhood
Managed eight staffers as production and deputy editor for special report, Chicago Made
KJTV-FOX 34/Ramar Communications, Lubbock, TX Feb. 2013- Aug. 2013
Associate Producer
Researched and wrote scripts for on-air talent
Stepped in as a reporter on a weekly basis
Ran teleprompter for live 9 p.m. newscast
Study Breaks Magazine, Lubbock, Texas
Staff Writer Dec. 2011 Dec. 2012
Sole producer of local content for Lubbock edition of Study Breaks
Worked with Study Breaks Team in Austin to complete magazine layout
KXAS-NBC, Dallas/Fort Worth, TX Summers 2009-2012
Marketing & Production Intern
Associate produced NBC 5s talk show Five Talk Street
Led team of interns in building community partner database for station outreach program
EDUCATION
Master of Science in Journalism
Interactive Publishing
Expected Aug. 2014
Northwestern University, Evanston, IL
Medill School of Journalism
Master of Arts in Mass Communications
Aug. 2013
Texas Tech University, Lubbock, TX
Bachelor of Arts in Journalism
News/Editorial Dec. 2012
Texas Tech University, Lubbock, TX
-Studied Abroad in London, England and
Paris, France
SKILLS
Microsoft Office
Adobe Creative Suite: Photoshop, InDesign,
Premiere, Audition, Dreamweaver
Final Cut Pro
HTML & CSS
Trained in AP Style
Can speak, read, and write Spanish at
intermediate level
Social media analytics
AWARDS/HONORS
Emma Bowen Foundation for Minority Interest
in Media Scholar
Graduated cum laude from the Texas Tech
College of Media and Communications (2012)