VOLUME NO. 4 (2013), ISSUE NO.

12(DECEMBER) ISSN 0976-2183

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VOLUME NO. 4 (2013), ISSUE NO. 12(DECEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
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CONTENTS
Sr.
No.
TITLE & NAME OF THE AUTHOR (S)
Page
No.
1( IMPACT OF ORGANISED RETAIL ON UNORGANISED RETAIL IN INDIA
CMA JAYASHREE RAMANAN & DR. K.P.V.RAMANAKUMAR
1
2( AN ANALYSIS OF EMPLOYEE RETENTION PREVAILING IN MANUFACTURING INDUSTRY IN HOSUR, TAMIL NADU
DR. B. N. SIVAKUMAR, DR. V. NAVANEETHAKUMAR & K. R. KUMAR
3
3( HRD PRACTICES IN BANKS: A STUDY WITH REFERENCE TO PUBLIC AND PRIVATE SECTOR BANKS
DR. P. SUCHITRA
7
( PRE!PURCHASE INFORMATION SEARCH BEHAVIOUR OF RURAL CONSUMERS TOWARDS PRE!OWNED CARS
DR. M. UMA MAHESWARI & DR. M. JEZER JEBANESAN
13
"( LINKING EMOTIONAL INTELLIGENCE, SALES PERFORMANCE AND SALES SUCCESS OF RETAIL SALESPEOPLE: A REVIEW APPROACH
DR. M. M. MUNSHI & SANJAY HANJI
1#
$( REASONS AND E%PECTATIONS OF CUSTOMERS TOWARDS SHAMPOO BRANDS
KHAWAJA MUBEENUR RAHMAN & DR. ROSHAN KAZI
2
7( TEAM FORMATION STRATEGIES BASED ON PERSONALITY TYPES AND COMMUNICATION STYLES TO IMPROVE TEAM EFFECTIVENESS
DR. MARY CHERIAN & DR. KIRUPA PRIYADARSHINI M.
2&
&( MICROFINANCE CRISIS IN ANDHRA PRADESH AND REGULATORY RESPONSE
K. LAKSHMI & DR. S. VASANTHA
32
#( COST OPTIMI'ATION THROUGH (INTERNAL TALENT RETENTION STRATEGIES): AN ANALYTICAL STUDY
DR. SONALI DHARMADHIKARI
37
1*( TALENT MANAGEMENT: A NEW CORPORATE MANTRA
K. USHA
2
11( RATIONALITY AND EMOTIONALITY IN CUSTOMERS) ADVERTISING AND BRAND ELEMENT RECOLLECTION: A STUDY ON LOYAL
CUSTOMERS OF CERTAIN BRANDS
VINOD URATH & N. R. NARAYANAN
"
12( INDUSTRIAL!CORPORATE SOCIAL RESPONSIBILITY
KONDA SANTOSH KUMAR & GHANATHE RAMESH
#
13( BRING YOUR OWN DEVICE +BYOD,: AN EMPIRICAL STUDY ACROSS INDUSTRIES
RINKU MAHINDRU
"
1( FOREIGN BANKS IN INDIA: A LITERATURE REVIEW
NEHA NAINWAL
"&
1"( COST-BENEFIT ANALYSIS OF BUS TRANSPORT IN KUMBAKONAM REGION OF TAMIL NADU
DR. C. KUMARAN
$3
1$( RELATIONSHIP BETWEEN INDIAN CAPITAL MARKET AND FOREIGN INSTITUTIONAL INVESTMENT
DR. SUMAN DAHIYA GAINA
$$
17( AN ANALYSIS OF EFFECTS OF ENVIRONMENTAL PERFORMANCE OF CONSUMER GOODS INDUSTRY AND THE FINANCIAL PERCEPTION OF
THE INVESTORS: A COMPARISON OF INDIAN AND US FIRMS
AMOGH TALAN
71
1&( DESIRED CONTRIBUTION: IMPACT OF PENSION FUND MANAGERS PERFORMANCE ON RISK AND RETURN
SATHISHA H K, SOWMYA G S & SUSHMA K
7$
1#( AGE WISE STUDY OF JOB SATISFACTION OF DELHI UNIVERSITY FACULTY
NARANDER KUMAR NIGAM & SAUMYA JAIN
&7
2*( THE EFFECT OF OWNERSHIP STRUCTURE ON AUDIT .UALITY
ROYA DARABI & NOTASH MOGHADAM
#
21( A REFLECTION ON THE NATURE OF CORPORATE GOVERNANCE IN INDIA
SHWETA SATIJA
1**
22( THE PERCEPTION OF AGRICULTURAL STUDENTS AND SELF!EMPLOYMENT IN AGRIBUSINESS: A CASE STUDY OF STUDENTS OF UNIVERSITY
FOR DEVELOPMENT STUDIES, GHANA
HUDU ZAKARIA, HAMZA ADAM & AFISHATA MOHAMMED ABUJAJA
1*
23( ISLAMIC BANKING AND IJARAH FINANCING IN PAKISTAN
KALSOOM AKHTAR, AIMAN CHISHTI, SAMRA KANWAL, NADIA ASLAM & SOBIA ASLAM
1*#
2( ENVIRONMENTAL AUDIT: STEP TOWARDS SUSTAINABLE DEVELOPMENT
DR. S. K. JHA
11&
2"( CHIT FUND! ROTATION OF MONEY
NAZIA ABBAS ABIDI
122
2$( CURRENCY DEVALUATION: A STORY FROM 1#$$ TO 2*13
REKHA RANI
12
27( CHILD LABOUR AND TRADE LIBERALISATION
SIDDHARTH RATHORE
12#
2&( CORPORATE SOCIAL RESPONSIBILITY IN INDIAN BANKING SECTOR: A STUDY OF SONIPAT BRANCHES
KAVERI HANS & DR. MANISHA
13
2#( AN ASSESSMENT ON JOB SATISFACTION OF ACADEMIC EMPLOYEES: A SURVEY ON ETHIOPIAN PRIVATE INSTITUTIONS OF HIGHER
LEARNING
MULU ADERIE ALEMU
13&
3*( REGULATIONS IN INDIAN CORPORATE DEBT MARKET
ANSHIKA AGARWAL
1"

RE.UEST FOR FEEDBACK & DISCLAIMER
1"
VOLUME NO. 4 (2013), ISSUE NO. 12(DECEMBER) ISSN 0976-2183
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CHIEF PATRON
PROF/ K/ K/ AGGARWAL
,h!ir3!n% M!l!viy! '!tion!l nstitute of 6echnolo&y% J!ipur
(An in!i!"!# $% N&!i$n&' I()$*!&n+# & %"'', %"n-#- ., Mini!*, $% H"(&n R#$"*+# D#/#'$)(#n!, G$/#*n(#n! $% In-i&0
,h!ncellor% 7( R( M!n&!l!3 8niversity% #ur&!on
,h!ncellor% 9in&!y!:s 8niversity% $!rid!b!d
$ounder ;ice-,h!ncellor ()<<=->**=)% #uru #obind "in&h ndr!pr!sth! 8niversity% Delhi
?@( Pro ;ice-,h!ncellor% #uru J!3bheshw!r 8niversity% .is!r

FOUNDER PATRON
LATE SH/ RAM BHAJAN AGGARWAL
$or3er "t!te Minister for .o3e A 6ouris3% #overn3ent of .!ry!n!
$or3er;ice-President% D!dri ?duc!tion "ociety% ,h!rBhi D!dri
$or3erPresident% ,hin!r "ynte@ 9td( (6e@tile Mills)% Bhiw!ni

CO-ORDINATOR
DR/ SAMBHAV GARG
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ADVISORS
DR/ PRIYA RANJAN TRIVEDI
,h!ncellor% 6he #lob!l Open 8niversity% '!&!l!nd
PROF/ M/ S/ SENAM RAJU
Director A( ,( D(% "chool of M!n!&e3ent "tudies% (#('(O(8(% 'ew Delhi
PROF/ M/ N/ SHARMA
,h!ir3!n% M(B(A(% .!ry!n!,olle&e of 6echnolo&y A M!n!&e3ent% 7!ith!l
PROF/ S/ L/ MAHANDRU
Princip!l (Retd()% M!h!r!5!A&r!sen,olle&e% J!&!dhri

EDITOR
PROF/ R/ K/ SHARMA
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CO-EDITOR
DR/ BHAVET
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EDITORIAL ADVISORY BOARD
DR/ RAJESH MODI
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PROF/ SANJIV MITTAL
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VOLUME NO. 4 (2013), ISSUE NO. 12(DECEMBER) ISSN 0976-2183
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PROF/ ANIL K/ SAINI
,h!irperson (,R,)% #uru#obind"in&h( P( 8niversity% Delhi
DR/ SAMBHAVNA
$!culty% ((6(M(% Delhi
DR/ MOHENDER KUMAR GUPTA
Associ!te Professor% P(J(9('(#overn3ent,olle&e% $!rid!b!d
DR/ SHIVAKUMAR DEENE
Asst( Professor% Dept( of ,o33erce% "chool of Business "tudies% ,entr!l 8niversity of 7!rn!t!B!% #ulb!r&!

ASSOCIATE EDITORS
PROF/ NAWAB ALI KHAN
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PROF/ ABHAY BANSAL
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8niversity% 'oid!
PROF/ V/ SELVAM
""9% ;6 8niversity% ;ellore
PROF/ N/ SUNDARAM
;68niversity% ;ellore
DR/ PARDEEP AHLAWAT
Associ!te Professor% nstitute of M!n!&e3ent "tudies A Rese!rch% M!h!rshiD!y!n!nd8niversity% Roht!B
DR/ S/ TABASSUM SULTANA
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TECHNICAL ADVISOR
AMITA
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FINANCIAL ADVISORS
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SUPERINTENDENT
SURENDER KUMAR POONIA

VOLUME NO. 4 (2013), ISSUE NO. 12(DECEMBER) ISSN 0976-2183
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CALL FOR MANUSCRIPTS
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INTRODUCTION
REVIEW OF LITERATURE
NEEDEIMPORTANCE OF THE STUDY
STATEMENT OF THE PROBLEM
OBJECTIVES
HYPOTHESES
RESEARCH METHODOLOGY
RESULTS & DISCUSSION
FINDINGS
RECOMMENDATIONSESUGGESTIONS
CONCLUSIONS
SCOPE FOR FURTHER RESEARCH
ACKNOWLEDGMENTS
REFERENCES
APPENDI%EANNE%URE
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PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES:
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VOLUME NO. 4 (2013), ISSUE NO. 12(DECEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
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)
IMPACT OF ORGANISED RETAIL ON UNORGANISED RETAIL IN INDIA

CM" %"&"SHREE R"M"N"N
RESE"RCH SCHOL"R
SCS'M' UNI'ERSIT&
K"NCHI!UR"M

DR. K.!.'.R"M"N"KUM"R
DE"N
DE!"RTMENT OF M"N"EMENT STUDIES
SCS'M' UNI'ERSIT&
K"NCHI!UR"M

ABSTRACT
T1# In-i&n *#!&i' in-"!*, 1& 2*$3n 45.67 .#!3##n 8545 &n- 8548 &n- i )$i#- !$ in+*#&# !$ 9:5 !$ ;:5 .i''i$n USD ., 854:. R#!&i' in-"!*, i & %'$"*i1in2
#+!$* $% !1# +$"n!*, &n- #n+$()&# &+!i/i!i# %*$( $"*+in2, SCM ,In/#n!$*, (&n&2#(#n!, (#*+1&n-i# (&n&2#(#n!, !$*# (&n&2#(#n!, HRM, ERM, ERP,
&'# )*$($!i$n, &-/#*!i#(#n!, CRM &n- &%!#*<&'# #*/i+#. T1# $*2&ni=#- *#!&i' +$n!i!"!# ;7 $% !1# !$!&' *#!&i' (&*>#! &n- i #?)#+!#- !$ 2*$3 &! 857 .,
8585. I! i 'i>#', !$ 2*#&!', i()&+! ."in#(#n, #n!*#)*#n#"*, in/#!$* &n- !$ & 2*#&! #?!#n! !1# *#&' #!&!# #+!$*. T1#*# i 2*#&! 1"# &n- +*, !1&! FDI 3i'' !$
& 2*#&! #?!#n! (&># !1# (&'' *#!&i'#* 1"! !1# ."in# &n- $)! %$* &'!#*n&!# #()'$,(#n!. T1# )&)#* %$+"# $n !1# i()&+! $% $*2&ni=#- *#!&i' $n !1#
"n$*2&ni=#- #+!$* in In-i&n *#!&i' (&*>#!.

KEYWORDS
Or&!ni-ed ret!il% unor&!ni-ed ret!il% ndi!n ret!il sector(

INTRODUCTION
ccordin& to the #lob!l Ret!il Develop3ent nde@ >*)>% ndi! r!nBs fifth !3on&st the top 0* e3er&in& 3!rBets for ret!il( ndi! is one of the 3ost
pro3isin& ret!il destin!tions in the world( Ret!ilin& includes !ll the !ctivities involved in sellin& &oods or services directly to the fin!l consu3er for
person!l use( t is the fin!l st!&e in the distribution process( 6he recent !nnounce3ent of !llowin& )**M $D in sin&le br!nds !nd 1)M $D in 3ulti-
br!nd % h!s ch!n&ed the business dyn!3ics in the country( 6he p!per discusses the i3p!ct of or&!ni-ed ret!il on the unor&!ni-ed sector in ndi!( "3!ll ret!ilers
!re concerned !bout this new develop3ent !nd !re ch!n&in& their str!te&ies to succeed in the current conte@t(

OBJECTIVE OF THE STUDY AND METHODOLOGY
6he ob5ective of the study is to !n!lyse the current ret!il scen!rio in ndi! !nd the i3p!ct of or&!ni-ed ret!il on the s3!ll ret!ilers in the unor&!ni-ed sector(
6he p!per is b!sed on c!se studies% st!tistic!l d!t!% ! thorou&h !n!lytic!l !nd lo&ic!l underst!ndin& of v!rious rese!rch p!pers% booBs% reports% 5ourn!ls%
newsp!pers !nd online 3!teri!l(

INDIAN RETAIL SECTOR! CURRENT SCENARIO
Accordin& to Delloitte Report J!n >*)0- ndi!n Ret!il Report Openin& 3ore doors% the ndi!n ret!il industry h!s &rown )*(IM between >*)* !nd >*)> !nd
or&!ni-ed ret!il constitutes =M of the tot!l ret!il industry with <>M constitutin& the unor&!ni-ed ret!il( 6he ndi!n ret!il is divided into > c!te&ories- or&!ni-ed
!nd unor&!ni-ed ret!il( Or&!ni-ed ret!il refers to tr!din& !ctivities by licensed ret!ilers % who !re re&istered for s!les t!@% inco3e t!@ !nd includes ret!il ch!ins
!nd l!r&e priv!tely owned ret!il businesses( On the other h!nd% unor&!ni-ed ret!il constitutes the tr!dition!l for3!ts of low cost ret!ilin&% convenience stores %
h!rdw!re shop !t the corner of the street sellin& everythin& fro3 b!throo3 fittin&s to p!ints !nd s3!ll construction tools % 3o3 !nd pop shops% loc!l Bir!n!
shops% p!n !nd beedi shops% h!nd c!rt !nd p!ve3ent vendors !nd street h!wBers(

CATEGORIES OF TRADITIONAL RETAILERS
$ruits A ;e&et!ble sellers- sells fruits !nd ve&et!bles
$ood stores- b!Bery products% d!iry !nd processed food A bever!&es
'on-ve&e!ble store- sells chicBen A 3utton
7ir!n! -"ells b!Bery products% d!iry !nd processed food% ho3e !nd person!l c!re !nd bever!&es
7ir!n! -sells c!te&ories !v!il!ble !t 7ir!n shop plus cere!ls% pulses% spices !nd edible oils
App!rel sells- 3enswe!r% wo3ens we!r% inner we!r Bids !nd inf!nt we!r
$ootwe!r- sells 3en:s we!r% wo3en:s we!r !nd Bids we!r
,onsu3er dur!bles A 6- sells electronics% dur!ble A 6 products
$urnishin&- sells ho3e linen !nd upholstery
.!rdw!re- sells s!nit!ry w!re% door fittin& % tiles
#ener!l 3erch!ndise / includes li&htin&% toys% &ifts !nd crocBery

CHARACTERISTICS OF UNORGANI'ED RETAIL
"3!ll store( 7ir!n!) ret!ilin& is one of the e!siest w!ys for &ener!tin& self -e3ploy3ent !s it reDuires li3ited invest3ent in l!nd% l!bor !nd c!pit!l( t is &ener!lly
f!3ily run business% l!cBs st!nd!rdi-!tion !nd the ret!ilers who run the store l!cB educ!tion% e@perience !nd e@pertise(
8nor&!ni-ed ret!il is still predo3in!tin& over or&!ni-ed ret!il in ndi!( 6he re!sons !re
)( n s3!ller towns !nd se3i-urb!n !re!s% there !re 3!ny tr!dition!l ret!ilers % which !re f!3ily business runnin& for 3ore th!n one &ener!tion(
>( 6hese Bir!n! shops h!ve their own efficient 3!n!&e3ent syste3 !nd !nd h!ve understood their custo3ers: better !nd !re !ble to s!tisfy the custo3ers(
6hey !re !ble to efficiently c!ter to the needs of the custo3ers % which is ! very stron& point for their e@istence inspite of thre!t fro3 or&!ni-ed ret!il(
0( A l!r&e nu3ber of worBin& cl!ss in ndi! !re d!ily w!&e e!rners % who procure fro3 the s3!ll ret!il shop s3!ll Du!ntities for their supper( 6hey tot!lly
rely upon these s3!ll shops for their food ite3s(
+( Also the se!son!l worBers % durin& the period of une3ploy3ent purch!se fro3 Bir!n! stores on credit !nd cle!r their dues when they &et p!id( 6his credit
f!cility is ! &re!t boon for these cl!ss of worBers(
1( Another i3port!nt ch!r!cteristic of unor&!ni-ed ret!il is the pro@i3ity of the store( t is the convenience store for the custo3er(
A
VOLUME NO. 4 (2013), ISSUE NO. 12(DECEMBER) ISSN 0976-2183
INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENT
A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories
http4//i5rc3(or&(in/
>
I( 6hese stores oper!te 3ostly fro3 their own pre3ises !nd thus s!ve on rent!l p!y3ent(
K( 6hese stores !re f!3ily run business !nd hence the l!bor cost involved is 3ini3!l(
=( As they oper!te fro3 their ho3e they c!n p!y for the utilities !t residenti!l r!tes(
<( 8nor&!ni-ed ret!il supports ! l!r&e chunB of popul!tion% providin& direct e3ploy3ent to 0<%1**%*** individu!ls( 6here is no w!y &overn3ent c!n i&nore
this found!tion stone of the ndi!n econo3y(
R(;!idy!n!th!n(>*)*) in the !rticle Nour 7ir!n!s deserve better includin& ! 3inistry of their own h!s st!ted th!t 3ore th!n )>1 l!Bh Bir!n! stores provide !
source of livelihood to )I crore people( 6he ret!il tr!de suffers fro3 two 3!5or h!ndic!ps / one% non-!v!il!bility of credit !nd !nother is the bribe one h!s to
p!y to the &overn3ent b!bus ( 6he perenni!l proble3 f!ced by the tr!dition!l ret!il tr!de is the Nor&!ni-ed N d!coity by 3inions of the st!te( 6hey need to bribe
the cops% bribe the 3unicip!l !uthorities !nd other loc!l &oons( 6here is need for level pl!yin& with !ccess to !fford!ble credit !nd !bolition of inspector r!5 in
the for3 of h!r!ss3ent by v!rious !r3s of the &overn3ent(
6he well est!blished or&!ni-ed ret!il sector in ndi! !re P!nt!loon ret!il% "hoppers: "top% "pencers% .ypercity% 9ifestyle% Reli!nce etc ( Over >*%*** new ret!il
outlets !re e@ected to open within this se&3ent(
Accordin& to the study conducted by ,R?R C(P( 'o( >>> (>**=)%( MA6.?C JO"?P. A O6.?R") unor&!ni-ed ret!ilers in the vicinity of the or&!ni-ed ret!ilers
e@perienced decline in their business volu3es !nd profit in the initi!l ye!rs( .owever% the ne&!tive i3p!ct we!Bens over ti3e( t w!s !lso found th!t there
w!s no evidence of decline in e3ploy3ent in the unor&!ni-ed ret!il bec!use of the entry of or&!ni-ed ret!ilers( 6he r!te of closure of tr!dition!l ret!il shops
w!s +(> percent p(!(% which is w!y lesser th!n the intern!tion!l r!te of closure( 6he r!te of closure on !ccount of co3petition fro3 or&!ni-ed ret!il is lower
still !t )(K percent per !nnu3( A 3!5ority of unor&!ni-ed ret!ilers !re Been to st!y in the business !nd co3pete % while !lso w!ntin& the ne@t &ener!tion to
continue liBe wise( t w!s !lso found th!t the tr!dition!l ret!ilers were !ble to co3pete due to ch!n&ed str!te&y especi!lly throu&h i3proved business
pr!ctices !nd technolo&y up&r!d!tion( .owever% only )>M of unor&!ni-ed ret!ilers h!ve !ccess to institution!l credit !nd 0K per cent felt the need for better
!ccess to co33erci!l b!nB credit( Most unor&!ni-ed ret!ilers !re co33itted to re3!nin& independent !nd b!rely )*M preferred to beco3e fr!nchisees of
or&!ni-ed ret!il(
n ! country with ! hu&e popul!tion !nd hi&h levels of poverty % it is !ppropri!te th!t this 3odel of ret!il de3ocr!cy co-e@ist !lon& with or&!ni-ed ret!il( 6hese
unor&!ni-ed ret!il needs to be pro3oted so th!t they c!n or&!ni-e !nd supply food to ndi!n consu3er(

HOW TO PROMOTE UNORGANI'ED SECTORH
6he su&&estions 3i&ht be
?st!blish3ent of ret!iler co-oper!tives !3on& ret!ilers which is hi&hly reDuired for the susten!nce of the unor&!ni-ed ret!il sector(
M A A ( Mer&ers !nd AcDuisitions) of we!B ret!ilers by stron& ret!ilers th!t would revive the s3!ll ret!iler(
"ettin& up of fr!nchisee or&!ni-!tion % where the fr!nchiser c!n e@ert control over the w!y ret!ilin& is done(
6here 3ust be ! &ood networB connection between ret!il or&!ni-!tions% the suppliers !nd other ch!nnel 3e3bers to us co3p!tible technolo&y so th!t
they c!n build stron& distribution set-up to s!tisfy the custo3ers(
"ettin& up 3ore of non-store ret!ilin& centers would !lso ensure ! stron& ret!ilin& or&!ni-!tion( 'on-store ret!ilin& 3!Bes i3ple3ent!tion of 3odern
principles e!sier !nd less costly(
9!st but not the le!st% there 3ust be ! ch!n&e in the 3indset of the unor&!ni-ed ret!iler( 6hey h!ve to underst!nd % co3e forw!rd !nd le!d this ch!n&e
3!n!&e3ent for the sector to flourish(

CHANGING PHASE OF INDIAN CONSUMERISM
A &re!t shift th!t ushered in the ndi!n Ret!il Revolution is the e3er&ence of M!lls !cross the re&ion!l 3!rBets( 6od!y 3!lls !re ch!n&in& the w!y co33on
ndi!ns h!ve their shoppin& e@perience( t is i3per!tive for the unor&!ni-ed ret!il sector to restructure !nd reor&!ni-e to withst!nd the incre!sin& co3petition
!nd to 3eet the consu3er e@pect!tions by Beepin& p!ce with the trends(

ROLE OF GOVERNEMENT
,ountries liBe "in&!pore !nd 6!iw!n h!ve initi!ted .!wBer centres up&r!din& pro&r!33e !nd up&r!din& pro&r!33e of old wet 3!rBets respectively !nd !re
very 3uch in f!vour of unor&!ni-ed sector !nd support the s!3e(
$ew countries h!ve 3!de ! speci!l effort to co3e up with policies th!t help the unor&!ni-ed s3!ll ret!iler to sust!in in the econo3y( n ndi!% there is no
e@clusive re&ul!tory fr!3eworB for the ret!il sector( Re&ul!tion of the ret!il sector is 3!inly in the do3!in of the st!te &overn3ents( Different st!te
&overn3ents h!ve t!Ben different re&ul!tions to protect the s3!ll unor&!ni-ed ret!ilers fro3 the bi& bo@ ret!ilers in the er! of Ret!il Revolution( 6here is !
need to for3ul!te ! co3prehensive re&ul!tion !t the n!tion!l level% which will provide re&ul!tory support continuously to !ll the we!B pl!yers of this sector
throu&hout the country(
6he p!ssin& of "treet ;endors( Protection of 9ivelihood !nd Re&ul!tion of "treet ;endin&) bill %>*)> in 9oB "!bh! is ! welco3e 3ove in this direction( 6he bill
provides for security !nd protection of the livelihood of !ll street vendors who h!ve ! vendin& certific!te% which will be issued by the 6own ;endin& ,o33ittee(
6he bill !pproved by the 8nion ,!binet st!tes th!t !t le!st >(1 percent of ! city:s popul!tion would be !lloc!ted vendin& Oones !nd it would be 3!nd!tory to
for3 6own !nd Oon!l ;endin& ,o33ittees in every city% with street vendors h!vin& +* percent represent!tion(

CONCLUSION
ndi! is !t the crossro!ds with re&!rd to the ret!il sector( ?@perience of v!rious developin& countries h!ve shown th!t they h!ve re!ped the benefits of 3odern
ret!il !nd h!s !lso shown th!t both tr!dition!l !nd 3odern ret!il c!n co-e@ist( 6he tr!dition!l ret!ilers h!ve to evolve str!te&ies to co3pete !nd flourish
!lon&side or&!ni-ed ret!il( n this &overn3ent policy pl!ys ! very vit!l role in !s 3uch !s ! ti3e bound '!tion!l pro&r!33e protectin& the interest of s3!ll
ret!ilers is l!unched( 6hey should encour!&e settin& up of 3odern l!r&e c!sh- !nd-c!rry outlets to Bir!n! stores !s well !s to licensed h!wBers !t wholes!le
r!tes( Also% 3ore credit should be 3!de !v!il!ble !t re!son!ble r!tes fro3 3icro-credit institutions for e@p!nsion !nd 3oderni-!tion of s3!ll ret!ilers( 6he
sooner we h!ve ! Ministry of Ret!il 6r!de to protect% preserve !nd enh!nce the c!p!bilities !nd utili-e the full potenti!l of our Bir!n! stores% the better it is for
the ndi!n econo3y(

REFERENCES
)( Delloitte Report >*)0- ndi!n Ret!il M!rBet /Openin& 3ore doors www(deloitte(co3/in
>( #upt! .i3!nshu A Others p!per N?ffect of Or&!nised ret!il on 8nor&!nised ret!il in ndi!n ret!il 3!rBet N in Rese!rch Journ!l of M!n!&e3ent "ciences ;ol
)())%K-)0 Au&ust(>*)>)
0( M!thew Joseph A Others(>**=) C(P( 'o(>>> N3p!ct of Or&!ni-ed Ret!ilin& on the 8nor&!ni-ed "ector of ,R?R(
+( MuBher5ee%"ubh!dip%>*)) policies of ret!il sector of ndi! !nd other selected countries(86M" Joun!l of ?cono3ics >(>)4)K)-)=*
1( R(;!idy!n!th!n%D'A 0(=(>*)* www(dn!(indi!(co3
I( Ret!il in Rur!l ndi! www(ibef(or&/industry/ret!il



VOLUME NO. 4 (2013), ISSUE NO. 12(DECEMBER) ISSN 0976-2183
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