As a political philosophy Nazism lacked real intellectual depth.

It was superficial
and simplistic. It was not even a rational system of throught, for there were
flaring contradictions particularly between its militaristic imperialism and
backwards social policy. However, despite such weaknesses Nazis Succeeded in
associating itself more effectively than any other political organization as the
most powerful opposition to the republic.
The scapegoats of nazi poltics, the jews, communists, socialists the liberals-were
all identified with Weimar democracy and then ruthlessly exploited as being
responsible for Germanys condition.Ideaologically, Nazism established itself as
the antithesis of the values of Weimar.
By 1929, Hitler made sure that the nazi party were in the best possible position
to take their place as the I told you so party. Despite the ignominious failures of
the munich putsch, hitler had used the years of relative stability to rebuild and
restructure the party on the premise of securing power by means onf a policy of
legality.
Most significant of all was the fundamental re-organisation of the party
according to fuhrenprinzip. Not only did this reduce internal differences within
the party, but it also established hitler as undoubtedly the leader of the party.
At the same time, the Nazis recognized the importance of associationism, and so
formal associations were penetrated or created in a deliberate attempt to
counteract the established influence of alternative political cultures such as
socialism or Catholicism. These associated organisations were created for
teachers, students, doctors and a host of other social groups.
The party also developed a clear and recognizable identity with its paraphanalia
of flags, uniforms, salutes and insignia.Such a militaristic image found further
expression in the ritualistic meetings and rallies when the psychological forces of
mass suffestion and regimentation took place. All these activities were
supplemented by a tireless dynamism and a sophisticated grasp of new
technology communications for propaganda.
The Nazis had created a sophisticated party machine geared to the demands fo
winning support in mass democracy.

With these developments, the Nazis were able to appeal to all sections of German
society. Unlike many other parties in Germany the Nazis were not constrained by
refional, denominational and class ties, and were thus able to establish a broader
cross-section of support. Thus by 1932 they were the only party who could claim
to have a major prescence in every region of the country-becoming Germanys
first real volkspartei-devloping into a genuinely national mass movement by
appealing to very different social groups. Nazism was new and modern, yet at the
same time traditional and conservative; it was against both capitalism and
socialism; above all it was both revolutionary and reactionary, since it wanted to
destroy the republic while at the same time promising to retun Germany to a
glorious bygone age. This dualism was at the heart of nazi electoral success. IT
was further reinforced by the Fuhrer cult in which hitler portrayed the strong
figure destined to save Germany, and the unifying theme of volksgemeinschaft.
Consequently, when the depression killed the weiamr republic, Nazism was
poised to strike.