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PARLE Bisleri was involved in the following activities by undertaking many projects that had benefited a lot of people. PET RECYCLING Started in 1997 they wanted to create an economic value for these pet bottles so that they aren't a uisance. PEPSI Co. Aquafina ACTIVITIES: REPLENISHING water SOLID WATER.
PARLE Bisleri was involved in the following activities by undertaking many projects that had benefited a lot of people. PET RECYCLING Started in 1997 they wanted to create an economic value for these pet bottles so that they aren't a uisance. PEPSI Co. Aquafina ACTIVITIES: REPLENISHING water SOLID WATER.
PARLE Bisleri was involved in the following activities by undertaking many projects that had benefited a lot of people. PET RECYCLING Started in 1997 they wanted to create an economic value for these pet bottles so that they aren't a uisance. PEPSI Co. Aquafina ACTIVITIES: REPLENISHING water SOLID WATER.
An MBA student's perspective Skip to content Home ENVIRONMENTALLY SUSTAINABLE FOOD DRINKS Standard Posted by brandsustainability Posted on November 9, 2013 Posted under Uncategorized Comments Leave a comment REPORT ON THE PACKAGED DRINKING WATER REPORT ON THE PACKAGED DRINKING WATER The following products were considered in the product presentation in respect o the corporate social responsibility that was carried out by the respective companies and we have thrown a small light on the following companies CSR activities Parle Bisleri Pepsi Co. Aquafina Coco Cola Kinley Kingfisher water IRCTC Railneer
PARLE BISLERI The corporate social activities that was carried out by Parle Bisleri was in relation with the JCERT (Jayanthi Lal Chauhan Trust) they had constructed about 35 check dams especially in Gujarat with which they have conserved almost 10000 million litres of rain water. This activity carried out by Parle Bisleri in association with JCERT has helped a lot of NGOs which was working on water conservation. Parle Bisleri was involved in the following activities by undertaking many projects that had benefited a lot of people. Such as, WATER HARVESTING: 10000 million litres (10 billion litres of water) is harvested in this project 1345 hectares of land was irrigated under the check dam project 582 wells were recharged due to check dams. 33450 villagers are direct beneficiaries of the project 66400 animals are dependent on the water harvested through check dams. PET RECYCLING Started in 1997 They wanted to create an economic value for these pet bottles so that they arent a uisance. They purchased a machine from japan to cut these bottles to flakes and collected these bottles from rag pickers and sold flakes to fiber making companies. The products that was made from recycled pet are o Recycled grocery bag made of fiber o Recycled pillows from hallow fiber o Recycled shoes from bright fiber o Recycled bags from sewing fiber
PEPSI CO AQUAFINA ACTIVITIES: REPLENISHING WATER SOLID WASTE MANAGEMENT PROGRAM PARTNERSHIP WITH FARMERS HEALTHY KIDS REPLENISHING WATER: First to achieve positive water balance in beverage world in 2009. And they had also constructed check dams at Auragabad which had a potential to recharge more that 1 billion litres of water. Nearly 12000 members have better access to improved water and crops also. Second cultivation has been possible and water levels increased as well as the income. They were also involved in the community water harvesting at Neelamangala which had the potential to recharge 900 million litres. Intend to create water harvestin g structures in 3 villages viz. thorecamphalli, hosur, abd tonchinkuppe and installation of roof top rain water harvesting structures in begur village. PARTNERSHIP WITH FARMERS: Connected to 50000 farmers in India. They intended to improving the yield and income of the farmers by providing high yielding seeds of potato and other entities. Introducing sustainable farming and contract farming giving customized solutions according to geography and location. They had also arranged weather insurance for famers. With their tie up wit the state bank of India getting farmers credit at a low rate of interest. And to provide the farmers the best quality potato seed, Pepsi co collaborated with the thapar institute f technology. WASTE MANAGEMENT: partnership with exnora and have provided clean environment to almost 465000 people in pammal, Chennai, nagapattinam, tenkasi and cuddalore. 80% of household garbage is recycled and the bid degradable waste is converted to organic manure through vermi culture. Awareness programs like door to door campaign and street plays to motivate people to separate organic and inorganic garbage. AWARDS: Environmental golden peacock award in 2006 The zero solid waste centre in Pammal was recognised as a model project by UNICEF in 2007 Pepsi Co-Exnora waste to wealth programme won the BSE NASSCOM social and corporate governance award in 2008
HEALTHY KIDS Creates awareness to school children about balanced nutrition and physical activity for a healthy lifestyle. Starting with a breakfast makes me smart module In 2008 that emphasized the importance of healthy breakfast Calories in-calories out ACHEIEVEMENTS: Get active reached 250000 children across 6 metros and 240 schools in 2008- a significant 150% rise over 100000 children across 2 metros in 2007 Modern school, delhi organised a program to enhance nutrition awareness and the importance of power breakfast among children a first of the school. The healthy lifestyle exhibition gave visibility to 1000 children from delhi.
COCO COLA REPLENISHING WATER Project Santushti : A drinking water project in Sambar Lake, Rajasthan: they supply clean drinking water for almost 5500 families and this is done using the solar powered RO process. Water Sustainability project in Bundlekhand : constructed 4 Check dams in this area to improve ground water and helps in irrigating 3000 acres of land. Project NeerJal : Dams were constructed to harvest rainwater and recharge ground water in Rajasthan. REPACKAGING WATER PlantBottle Packaging was introduced by Coca Cola : they used first ever fully recyclable PET bottles made partially from plants. REDUCE CARBON eKoCool Solar Power Cooler : uses Suns energy to chill beverages.
UNITED BREWERIES KINGFISHER ACTIVITIES Water Primary Health Primary Education Contract farming
WATER As far as the last quarter of 2012 they have done about 3 activities Provided Drinking water facility to the Govt. Higher Primary School, Mulki in Feb 2013. Drinking water facility for Aurangabads Lavaki villagers Rain water harvesting project in Aurangabad
OTHER ACTIVITIES THROUGH THAT YEAR Rain Water Harvesting in orissa Drinking water facilities in Parvatharajapuram village Drinking water facility at Lavaski and Jogeshwari village at Aurangabad.
IRCTC We have considered the Government based water manufacturers also for the comparison but to the surprise we found that the Government is not doing any kind of socially responsible activities for peoples or the environments good. But considering the fact that they sell the bottled water at a lower rate they do have an upper hand.
ANALYSIS We did the analysis based on the CSR activities and the waste management each companies and rated them on a scale of 20 each. Considering these factors we found that bisleri is the best among the 5 brands because they concentrate more on the waste management also especially in recycling the PET bottles which is very hazardous to the environment. They also do a lot of CSR activities of which few are mentioned above and hence they rank 1. Aquafina and kinley on the other hand have concentrated more on the CSR activities and left out on waste management where they had to concentrate considering the fact that they use PET for bottling the water and hence are ranked 2 and 3 respectively. While United breweries main concern is liquor they also manufacture bottled water under the same name kingfisher. Being such a big company and having liquor as the main business the amount of CSR they do is way too less and they have not spoken one bit about waste management and thats the reason why they are ranked 4.
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