Consumer Preference for Mid-Level Sedans in

GHAZIPUR CITY
Survey Project Report
SUBMITTED TO

VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR
In Partial Fulfilment of the Requirement for Degree of
Bachelor of Business Administration

Submitted By: Under the supervision of:
Shan Ahamad Khan Mrs Neetu Singh
BBA: 4
th
Semester ( Assistant Professor)
Roll No. 5460059 Department of Business Administration






2013-2014
Technical Education & Research Institute
Post-Graduate collage, Ravindrapuri
Ghazipur-233001
Consumer Preference for Mid-Level Sedans in
GHAZIPUR CITY
Survey Project Report
SUBMITTED TO

VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR
In Partial Fulfilment of the Requirement for Degree of
Bachelor of Business Administration

Submitted By: Under the supervision of:
Shan Ahamad Khan Mrs Neetu Singh
BBA: 4
th
Semester ( Assistant Professor)
Roll No. 5460059 Department of Business Administration






2013-2014
Technical Education & Research Institute
Post-Graduate college, Ravindrapuri
Ghazipur-233001
Declaration

I, SHAN AHAMAD KHAN, here by declare that this survey project
report entitled, Consumer Preference for MID LEVEL SEDANS in Ghazipur City
is the result of individual efforts and has been Completed under the guidance of Mrs
Neetu Singh Assistant professor, T.E.R.I.,P. G. College affiliated to
Veer Bahadur Singh Purvanchal University.
This survey project report is my bonafide Work and has not been
submitted in any form to any University or Institute for the award of any degree or
diploma prior to the under mentioned date. I bear the entire responsibility of
submission of this project report.






20
th
April 2014
SHAN AHAMAD KHAN
B.B.A 4
th
sem
Department Of Business Administration
Technical Education & Research Institute
Post-Graduate College, Ghazipur.


PREFACE
The first real insight of an organization for management student comes only during his
preparation of project work because student first interacts with real practical work. This
is first introduction to industry and its working. This project work synthesize the
theoretical concept learn in the class room and its practical orientation in organisation.

In my project I have studied the Consumer preference for MID-LEVEL SEDANS in
Ghazipur City.
This survey report has five chapters and each chapter has its own importance. Together
they show the entire picture of consumer behaviour towards to famous brand of sedans.

The First chapter deals with the introduction of the topic, which describes the product
and its history.

In First chapter I have mentioned the various sedans brand of Hyundai and MARUTI
SUZUKI. This chapter also describes the organizational structure of both the
organization. The objective and need of research is also mentioned of project work.

The second chapter deals with research methodology. The process of carrying out the
whole research problem is defined in it. It contains information about the objectives of
the research ,methods of data collection, sampling and sample design.

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Third chapter is data analysis and interpretation. This is the most important section of
the project work. This section contains the analysis of all the data collection so far and
they are interpreted to produce the final conclusion. It contains all the tables and charts
which depicts the result.

Chapter four contains the finding and recommendation of the research. This is based on
the data analysed and interpreted in the previous chapter. This is the most important
section of the research report for a report is evaluated on the validity ad correctness of
findings.

Chapter five depicted conclusion which concludes the whole report, that is ,gives a
brief description of the process employed so far. And later chapters contain bibliogra-
phy. Which describes the list of sources from where the matter and information is
collected? It contains the list of books, authors, web sites use etc.



SHAN AHAMAD KHAN
B.B.A 4
th
sem.
T.E.R.I. P.G. College
Ghazipur.


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ACKNOWLEDGEMENT

I gratefully acknowledge with pay of my deepest sense of sincere thanks to my Mr . Rahul
Anand Singh (Head Of Business Administration). I felt highly Inspired by him and was
able to complete my research project report successfully. I would like to pay my heartly
thanks to Seniour Lecturer, Miss fati shafaat (Department Of Business Administration)
without her support this research project report is not to be completed. I also pay my
heartly regard to Mrs. Neetu Singh. He has provided me an opportunity to complete my
research project report under his supervision. Last but not least I am also grateful to my
college friends for their valuable suggestion from time to time.






SHAN AHAMAD KHAN
B.B.A 4
th
sem.
Technical Education & Research Institute
Post-Graduate College, Ghazipur



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