Research Methodology 27: Analysis

COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
CONTENTS
PART I
1. Industry overview 1
2. Company profile 15
3. Comparison study 21
PART II
1. Research methodology 27
Prolem definition
!"ectives
#ample profile
#ample si$e
#ampling techni%ue
&ata collection procedure
&ata analysis techni%ue
'imitations of the survey
#cope of the pro"ect
2. (indings 32
3. )nalysis 3*
Respondents in general
Respondents whose income is more than Rs 3+,,+,,,
Respondents who -nows aout .nit 'in-ed Policy
/. #uggestions 57
5. Conclusions 0,
0. 1iliography 02
7. )ppendi2 0/
BABASAB PATIL PROJECT REPORT ON MARKETING Page 1
EXECUTIVE SUMMARY
)fter privati$ation and lierali$ation in 1**1+private sector is growing very fast
across wide spectrum of Indian economy. ) ma"or part of such lierali$ation process is
finance sector.
3hat is also applicale to Insurance Industry. 'arge numer of multinational
companies in collaoration with the Indian companies is competing with the strong 'IC.
)t the same time an- rates are going down. #o investors are going for
alternatives. 3hey are investing in mar-et for good returns.
3his report titled Comparison study of unit lin-ed policies and its mar-et research
contains detail study of unit4lin-ed policies and comparison unit lin-ed schemes of
different companies and also their mar-et potential in 1angalore city.
3he main o"ect ehind ta-ing this pro"ect is to find outstanding terms and
conditions of different companies who issue unit lin-ed policies and mar-et potential for
unit lin-ed policies.
)t the same time we are interested to -now
1. 5hether people are aware aout unit lin-ed policies or not6
2. 5hat factor they are consider while purchasing unit lin-ed policy6
3. 5hat is their e2pectation from unit lin-ed policy6
/. 7ow much they want to invest in 'ife Insurance6
5. In which type of fund they prefer to invest.6
1ased on this an appropriate %uestionnaire was prepared. &ata was collected
through mar-et survey . 3he data is analy$ed using code sheet+ percentages+ averages+
sums and weightages .
Findings
1. *08 of the people -now aout life insurance and 198 -now aout unit lin-ed
policy
2. Responded people ran-ed 'IC as first+ ICICI as second and )llian$ 1a"a" as third
3. :ost people want to invest in 'ife insurance in the range of Rs 3,,,,, to
Rs 5,,,,,
/. 3he Responded people mostly want to invest in alanced fund.
)ove study shows that awareness of )llian$ 1a"a" is very low.
1ut there is a potential mar-et for unit4lin-ed policies. #o )'1; should come up with
some salient features to tap the mar-et. 3hey should come up with some special offers
li-e giving onus or fi2ing some minimum guarantee amount.
BACKGROUND
BABASAB PATIL PROJECT REPORT ON MARKETING Page /
AN INTRODUCTION:
3he insurance industry in India is evolving and assuming different
proportions since it was privati$ed. 3here was a time when only traditional insurance
products used to dominate the arena+ ut with innovation coming into play+ unit4
lin-ed<mar-et4lin-ed products have also found a place.
It is worth mentioning here that world over unit4lin-ed products
constitute %uite a sustantial chun- of the total portfolio of insurance companies.

3he emergence of unit4lin-ed insurance policies comines the
characteristics of oth endowment insurance policies and mutual funds. 5ith falling
interest rates %uestioning the economics of traditional products+ most insurers are
launching unit4lin-ed policies.
In the developed mar-et+ products more in common with mutual
funds have overta-en traditional life insurance products. Customers too are loo-ing for
products that give staility of returns in the long run and total protection.

In India+ 1irla #un 'ife+ ICICI Prudential+ )llian$ 1a"a"+ 'IC are
the some life insurance companies dealing in unit4lin-ed insurance products.
HOW THE UNIT LINKED PLAN WORKS?

.nit lin-ed plans comines the protection of life insurance and
enefits of mutual fund .3he main reason for increasing interest towards unit lin-ed plans
is that they allow you to earn more return on your investment in this declining interest
scenario+ and at the same time offer financial protection to your family in unfortunate
event of your death. 3hey also allow you the fle2iility of withdrawing or surrendering
your unit wholly or partially to meet any contingency li-e your children=s education
marriage+ etc.
.nit lin-ed plans come in the form of units where the premium
paid y you is used to uy units and an investment fund is allotted to you. :ost of the
companies offer two or more options to you with regard to the fund. 3he choice of the
fund allows you to determine as to how much premium paid y you should e invested
and in which financial instrument. 3he performance of the fund depends upon the current
value of units in the mar-et.
(or e.g. if current value of unit is Rs 1,<4 and you pay annual
premium of Rs 1,,,,<4+ than the numer of units you uy with this premium is 1,,,
units. If the mar-et is ullish and the value of a unit ecome Rs 13 <4 then you can
surrender the units for a profit.

)ccording to the IR&)+ a company offering unit lin-ed plans must
give the investor an option to choose among det+ alanced and e%uity funds.
If you opt for a unit4lin-ed endowment policy+ you can choose to
invest your premiums in det+ alanced or e%uity funds. If you choose a det fund+ the
ma"ority of your premiums will get invested in det securities li-e gilts and onds.
If you choose e%uity+ then a ma"or portion of your premiums will
e invested in the e%uity mar-et. 3he type of fund you choose would depend on your ris-
profile and your investment need.
In case of death during the premium paying term or the term of the
policy+ the sum assured+ or value of policy fund+ whichever is higher+ is paid to the
eneficiaries.
In case of survival up to maturity+ the value of the fund is paid out.
3herefore+ the ris- here is transferred to the policyholder and nothing is guaranteed. #o+ if
the fund value falls elow the amount invested+ the policyholder will receive a lower
amount.
3a-ing a closer loo- at charges and feesone comes to -nows that+
there is an initial administrative charge deducted every month from units. 3his could e
very high+ around 158 per annum in the first year+ around 78 p a in the second and
around 2438 p a thereafter.
#uppose you uy a policy wherein the annual premium wor-s out
to Rs 1,+,,,+ in the first year+ Rs 1+5,, would e deducted towards administrative
charges+ Rs 7,, in the second year and around Rs 3,, from the third year. 3hese rates
vary from company to company ut are more or less in this range.

3here is an investment management charge too+ which would vary
according to the fund selected> for instance+ an e%uity fund would attract a higher
investment management fee of around 18 p a compared with a det fund that might
attract a fee of ,.258.
#o continuing with the same e2ample+ a sum of Rs 1,, would e
deducted from the annual premium if an e%uity fund is opted for. ?e2t+ companies charge
an annual administration charge. In case of some companies this charge is a flat rate+ say+
Rs 2, per month. In the case of others+ this charge is again a percentage of net assets for
each fund.
(inally+ there is a deduction for ris- cover. 3his goes towards
contriution to the sum assured or the life insurance cover. It is ased on mortality rates
as calculated y actuaries. (or comprehensively summarising our e2ample+ we will
assume the age of the male policyholder to e 3, years and sum assured Rs 1+,,+,,,.
!f a total premium of Rs 1,+,,, paid in the first year+ Rs 1+5,, is
deducted towards initial administration fees+ Rs 1,, towards investment management
fees @assuming the fund opted for is e%uityA and Rs 2/, towards annual administration
fees.
3hat leaves a alance of Rs 9+10, in the first year. !ut of this+ Rs
10* would e deducted towards ris- cover. 7ence+ finally Rs 7+**1 would e invested in
the fund. In the second year+ the figure would stand at Rs 9+7*1 and third year onwards+
around Rs *+1*1 for the term of the policy. #o+ every time you ma-e your premium
payment+ only a part of it is actually invested in the fund of your choice.
Combin!ion o" m#!#$ "#nd nd ins#%n&' &o('%:
.nit4lin-ed plans are a comination of an investment fund and an
insurance policy. ) ma"or part of the premium amount received on such policies is
invested in the stoc- mar-et y the insurer in select funds depending on the ris- level
chosen y the customer. :ind you+ this is after deducting administration charges and
management e2penses that may vary from one fund to the other.
C)oi&' o" F#nds:
3he customer has the option of choosing from det+ alance and e%uity funds. If the
individual chooses a det fund+ a ma"or part of his premia is invested in det securities
li-e gilts and onds. 1ut if it is e%uity+ a ma"or portion goes towards investments in the
stoc- mar-et. #o depending on the ris- profile the individual may choose his investment
option.
S#%(i($ *'n'"i!s:
)s regards survival enefits the fund value as on that date is paid to the individual.
D'!) *'n'"i!s:
In case of death the individual is paid higher of the sum assured or the fund value
standing to his account.
F#nd V$#':
3he fund value is the value of your investment as on a given date. 3his is influenced y
the ups and downs in the sense2.
#o (und Balue C .nit Price 2 ?umer of .nits
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S+i!&)ing b'!+''n F#nds:
3he advantage one gets in case of a unit lin-ed fund is that the wor-ing is similar to a
mutual fund. !ne can ship out of a fund if he feels its performance is not up to the mar-.
Companies allow certain numer of free switches in a year. (or any more switches one
may have to pay.
Ris, E$'m'n!:
!n the face of it investment in unit4lin-ed plans are not entirely safe. )n
element of ris- is definitely in the hands of the individual. )n individual choosing to par-
his funds in e%uities stands to gain or lose depending on the ull run in the stoc- mar-et.
5hen the mar-et is uoyant he stands to gain handsomely ut on the other hand he may
lose heavily when it tan-s out.
.nit4lin-ed insurance plans are all of a sudden much tal-ed aout+
pulici$ed and sold. 5hile these are not a recent phenomenon+ since a numer of
insurance companies already had these products as a part of their portfolio+ of late these
plans have seen sudden fren$y.
It is perhaps the ull phase or the lure of mar-et4lin-ed returns that
insurance companies have een shouting hoarse aout that is responsile for these
products outselling others.

5hile this is not to dissuade from purchasing unit lin-ed covers it would
e once own interest to ta-e a pee- at the Dmar-et lin-ed returns= you can e2pect. )nd if
you thin- that the entire premium you pay is invested in avenues chosen y you to
ma2imi$e returns you could e wrong.
BABASAB PATIL PROJECT REPORT ON MARKETING Page 1,
E-.'ns's d#%ing !)' "i%s! /'%:
3he insurance company towards various charges reducing the investale
amount consideraly deducts a sustantial amount from your premium income. In the
first year )llian$ 1a"a" through its .nit Eain #P Plus claims to allocate 1,, percent of the
single premium you invest ut cancels units on a monthly asis towards various charges
from your fund.
)ccordingly Fota- #afe Investment Plan allocates 90 percent and
'ife3ime of ICICI Pru 'ife allocates 9, percent for amounts less than Rs 5,+,,, and 92
percent for those aove Rs 5,+,,, towards investments.
Adminis!%!ion '-.'ns's:
3he fund e2pense is the highest in the first year. ICICI Pru 'ife charges
administration e2penses of 2, percent of the premium for amounts elow Rs 5,+,,, and
19 percent for amounts over Rs 5,+,,, in the first year while it is 7 percent for amounts
upto Rs 2,+,,, in case of Fota- #afe Investment plan.
)gain there are annual administrative charges that are as high as 1.25
percent per annum of net assets on 'ife 'in- of ICICI Pru 'ife and on .nit Eain #P Plus
of )llian$ 1a"a" 'ife Insurance.
Mo%!$i!/ &)%g'sG
5hile the annual administrative charges stand at 1.25 percent of net assets for ICICI Pru
'ife and )llian$ 1a"a" 'ife Insurance the differences in mortality charges is %uite a it.
ICICI Pru 'ife charges 1./9 per thousand of sum assured at age 3, while )llian$ 1a"a"
charges 1.2* at age 31.
S+i!&)ing:
?ow what if you plan to switch from one fund to the other. ICICI Pru 'ife
offers only one free switch every year and charges a switching fee of 1 percent for e2tra
switches. In contrast )llian$ 1a"a" offers three switches free with suse%uent switches
charged at the rate of 18 of switch amount or Rs 1,, which ever is higher while with
!: Fota-=s #afe Investment plan you can switch any numer of times at no e2tra cost.
1esides there are fund management charges that varies depending on the
type of fund you choose to par- your funds. !: Fota- charges ,.0 percent if you choose
to invest in money mar-et funds+ on gilt funds it is 1 percent+ on alanced funds it is 1.3
percent and on growth funds it is 1.5 percent.
T%ns&!ion &os!s:
)lso )llian$ 1a"a" charges transaction costs at ,.5 percent ut not
e2ceeding ,.7 percent of the e%uity investment while it is ,.1 percent not e2ceeding ,.2
percent of the det investments. :oreover+ there e2ist underwriting charges on the asis
of the age of the individual.
Fnow that when you uy unit4lin-ed insurance products+ a ma"or part of
the ris- is transferred to you from the insurance company. .nit lin-ed ris- products may
not e a good investment option when ta-en into account the high costs and the ris-
associated with volatile mar-ets.
3hese products will entail regular monitoring since they are mar-et lin-ed
and may perhaps e a good et when the mar-et is at a pea- ut if the mar-et ottoms out
you may lose heavily. #o -now that you are playing with your ris- cover.
Uni!0$in,'d (s1 !%di!ion$ ins#%n&' .%od#&!s1
5hile in a unit4lin-ed insurance product part of the premium paid
y the policyholder goes towards administrative and mortality charges @that provides life
coverA and the alance into an investment account+ in a traditional policy @with or without
profit policyA+ the premiums are put in a common fund+ part of which is invested and part
goes into paying for the ris- cover.
7owever+ the entire profit from investment is not declared as
onus in a traditional policy. #ome is held ac- y the insurance company to uild
reserves to pay end onus and other returns.
)lso+ there is a chance of using the money to cross4susidise other
products i.e. paying more returns towards single premium products. 3he performance of
the investile portion of premium in a unit4lin-ed scheme is monitored in the form of
mutual fund units.
.nit4lin-ed insurance products allow policyholders to define their
underlying investment with choices varying from a conservative to an aggressive option.
In effect+ a customer can create his<her own personal investment
plan ac-ed y an insurance policy with at least a minimum guaranteed return+ in some
cases. !n the contrary+ a traditional policyholder has to rely on the investment manager.
1esides+ unit4lin-ed products offer enefits li-e transparency+
li%uidity and fle2iility. 3he insured has the fle2iility of changing the investment option
after completing one policy year ta-ing advantage of mar-et movements to plan
investments and earn returns+ giving him complete control of his funds.
3hus+ in a scenario when the e%uity mar-et is not performing well+
a policyholder with high e2posure to e%uities can switch to the option+ which has a high
proportion of fi2ed income instruments.
)ove all+ as in the case of other insurance products+ the premiums
are ta2ing deductile and the enefits i.e. the maturity enefit+ withdrawal+ surrender and
death enefits are all ta24free.

Mod' o" .%'mi#m ./m'n!:
Paying single premium or regular premium in the form of yearly
<half yearly+ %uarterly and monthly installment and premium paid y you is used to uy
units.
7ence unit lin-ed policies multiply your profits and rings you the
return and li%uidity of the stoc- mar-et and the safety of the insurance at the same time.
BABASAB PATIL PROJECT REPORT ON MARKETING Page 1/
A$$in2 *33 Li"' Ins#%n&' Com.n/ Limi!'d

)llian$ 1a"a" 'ife Insurance Co. 'td. is a "oint venture etween
two leading conglomerates4 )llian$ )E+ one of the worldHs largest insurance companies+
and 1a"a" )uto+ one of the iggest 2 and 3 wheeler manufacturers in the world.
)llian$ )E with over 11, years of e2perience in over 7, countries
and 1a"a" )uto+ trusted for over 55 years in the Indian mar-et+ together are committed to
offering you financial solutions that provide all the security needed for once family and
oneself
)llian$ 1a"a" 'ife Insurance
Is the fastest growing private life
Insurance company in India
Currently has over Rs 3+,,+,,, p.a. satisfied customers
Is ac-ed y a networ- of 09 Customer Care Centers spanning 55 locations
across the country
!ne of IndiaHs leading private life insurance companies
COMPANY PROFILE
A$$in2 4%o#.
A$$in2 4%o#. is on' o" !)' +o%$d5s $'ding ins#%'%s nd "inn&i$ s'%(i&'s .%o(id'%s1
(ounded in 19*, in 1erlin+ )llian$ is now present in over 7, countries with almost
17/+,,, employees. )t the top of the international group is the holding company+ )llian$
)E+ with its head office in :unich.
)llian$ Eroup provides its more than 0, million customers worldwide with a
comprehensive range of services in the areas of
Property and Casualty Insurance+
'ife and 7ealth Insurance+
)sset :anagement and 1an-ing.
ALLIAN6 A40 A 4LO*AL FINANCIAL POWERHOUSE
5orldwide 2nd y Eross 5ritten Premiums 4 Rs./+ /0+05/ cr.
3rd largest )ssets .nder :anagement @).:A I largest amongst Insurance cos. 4
).: of Rs.51+ *0+*5* cr.
12th largest corporation in the world
/*.9 8 of gloal usiness from 'ife Insurance
Jstalished in 19*,+ 11, yrs of Insurance e2pertise
7, countries+ 173+75, employees worldwide
*33 4%o#.
*33 A#!o L!d7 !)' "$gs)i. &om.n/ o" !)' Rs1 8999 &%o%' *33 g%o#. is !)'
$%g's! mn#"&!#%'% o" !+o0+)''$'%s nd !)%''0+)''$'%s in Indi nd on' o" !)' $%g's! in !)' +o%$d1
) household name in India+ 1a"a" )uto has a strong rand image I rand
loyalty synonymous with %uality I customer focus.
A STRON4 INDIAN *RAND0 HAMARA *A:A:
!ne of the largest 2 I 3 wheeler manufacturer in the world
21 millionK vehicles on the roads across the gloe
:anaging funds of over Rs /,,, cr.
1a"a" )uto finance one of the largest auto finance cos. in India
Rs. /+7// Cr. 3urnover I Profits of 539 Cr. in 2,,24,3
It has "oined hands with )llian$ to provide the Indian consumers with a distinct.
!ption in terms of life insurance products
)s a promoter of )llian$ 1a"a" 'ife Insurance Co. 'td.+ 1a"a" )uto has the
following to offer 4 (inancial strength and staility to support the Insurance
1usiness
) strong rand4e%uity.
) good mar-et reputation as a world4class organi$ation.
)n e2tensive distriution networ-.
)de%uate e2perience of running a large organi$ation.
S)%'d Vision
A )o#s')o$d nm' in Indi !'ms #. +i!) g$ob$ &ong$om'%!'111
1a"a" )uto 'td+ the flagship company of the Rs. 9,,, crore 1a"a"
group is the largest manufacturer of two4wheelers and three4wheelers in India and one of
the largest in the world.
) household name in India+ 1a"a" )uto has a strong rand image
I rand loyalty synonymous with %uality I customer focus. 5ith over 15+,,,
employees+ the company is a Rs. /,,, crore auto giant+ is the largest 2<34wheeler
manufacturer in India and the /th largest in the world. ))) rated y Crisil+ 1a"a" )uto
has een in operation for over 55 years. It has "oined hands with )llian$ to provide the
Indian consumers with a distinct option in terms of life insurance products.
)s a promoter of )llian$ 1a"a" 'ife Insurance Co. 'td.+ 1a"a"
)uto has the following to offer
(inancial strength and staility to support the Insurance 1usiness.
) strong rand4e%uity.
) good mar-et reputation as a world class organi$ation.
)n e2tensive distriution networ-.
)de%uate e2perience of running a large organi$ation.
) 1, million strong ase of retail customers using 1a"a" products.
)dvanced Information 3echnology in e2tensive use.
J2perience in the financial services industry through 1a"a" )uto (inance 'td

*OARD OF DIRECTORS OF ALLIAN6 *A:A: ARE
1. Rahul 1a"a"
2. ?ira" 1a"a"
3. #an"ivnayan 1a"a"
/. Ran"it Eupta
5. Eovind Prasad 'addha
0. ;.#hridhar
7. 1a"a" )uto 'imited
9. &r 5emer Ledelius
*. 7ein$ &ollerg
1,. &on ?guyen
11. )lan 5ilson
BABASAB PATIL PROJECT REPORT ON MARKETING Page 1*
)llian$ 1a"a" rings several innovative products+ the details of which as followes
ALLIAN6 *A:A:;S PRODUCTS
Indi(id#$ P$ns
UNITGAIN
A Unit Linked Plan
UNITGAIN SP
A Single Premium Unit Linked Plan
INVESTGAIN
An Endowment Plan
CHILDGAIN
Children's Policy
CASHGAIN
Money Back Plan
SWARNA VISHRANTI
Retirement Plan
RISK CARE
Pure Term Plan
TERM CARE
Term Plan with Returno!Premium
LIFETIME CARE
"hole Li!e Plan
SAVE CARE ECONOMY SP
Single Premium Endowment Plan
LOAN PROTECTOR
A Mortgage Reducing Term #nsurance Plan
KEYMAN INSURANCE
A Promising Business $%%ortunity
.
4%o#. P$ns
4ROUP CREDIT CARE
)vailale for Jmployer 4 Jmployee Eroups
and ?on Jmployer4Jmployee Eroups
4ROUP TERM LIFE
)vailale for Jmployer 4 Jmployee Eroups
and ?on Jmployer4Jmployee Eroups
4ROUP TERM LIFE SCHEME
in lieu of J&'I @Jmployees &eposit 'in-ed InsuranceA
COMPARISON STATEMENT
P%!i&#$%s A$$in2 *33 *i%$ s#n $i"' ICICI LIC
1A 3ypes of
policy
Issued
aA .nit Eain
A .nit Eain #P
aA (le2i #ave Plus
Jndowment Plan
A (le2i cash flow
money ac- Plan
cA (le2i 'ife 'ine
Plan
aA 'ifetime
A 'ife lin-
aA 'ife 3ime
A 'ife 3ime #P
2A
Jligiility
(rom 1year to 0,
years
(rom 3, days to
05 years
(rom ,year to
0, years
(rom 12 years to
55 years
3A:inimum
premium
amount
@ in RsA
Rs 1,+,,, regular
Rs 25+,,, single
premium
5,+,,, for minor
75+,,, for adults
19+,,, p.a. or
*+,,, for half
yearly and 1+5,,
for monthly.
5+,,,regular
2,+,,, single
/A 3erm of
the Plan
&eath or low alance
whichever is first
)s per policy term
5+1,+15+2,+25or3,
or as per maturity
age 15+2,+25+3,or
35years for minor
I 0,+05+7,+9, for
adult
)t the age of
1,,
1, years
5A Premium
payment
fre%uency
Mearly+ 7alf yearly+
Nuarterly and #ingle
premium
O:onthly Pwith salary
deduction scheme.Q
Mearly+ 7alf
yearly+
Nuarterly and
#ingle premium
O:onthly Pwith
salary deduction
scheme.Q
Mearly+ 7alf
yearly+ and
:onthly
Mearly+ 7alf
yearly+
Nuarterly and
#ingle premium
0A :aturity
enefit
3otal value of that
you hold in fund
<funds
3otal value of that
you hold in fund
<funds
3otal value of
that you hold in
fund <funds
1id value of the
fund along with
maturity onus at
58 of sum
assured.
7A &eath
enefit
#um assured chosen
or value of units
5hichever is higher
(ace amount K
Policy fund
#um assured
chosen or value
of units
5hichever is
higher
4&eath in 1
st
0months P3,8 of
#.)Kfund value
4&eath in 2
nd
half
of 1
st
year P0,8
of #.) K fund
value
41
st
year I aove
#.) K fund
Balue
4!n 1,
th
year
58 onus of #)
K id value of
fundRRR
9A (ree
switches
3hree free switches
every year.
!ne free switch
every year.
!ne free switch
every year.
3wice during the
term of
plan.
*A:inimum
and
ma2imum
#um
)ssured
(or #ingle Premium
:inC1.,1 time the #P
:a2CM time the #P
5here M as per following tale
)
g
e
,4
3,
314
35
304
/,
/14
/5
/04
0,
M /5 /, 25 15 5
(or Regular Premium
:inC5 time )P
:a2CM time the )P
5here M as per following tale
)
g
e
,4
3
,
31
4
35
304
/,
/14
/5
/04
55
50
0,
M 1
2
5
1,
5
75 55 3, 2,
)mount
chosen y
the customer
(or #ingle
Prem
ium
:in CRs
2,+,,,
:a2 CRs
1,+,,+,,,
(or Regular
Prem
ium
:in CRs
5,+,,,
:a2 CRs
1,+,,+,,,
1,A Cash
withdrawal
option
Mou may withdraw money any
time after D3= full years
Mou may
withdraw
money any
time after
D/=full years
Mou may
withdraw
money any time
after D3= full
years
)fter D3=
years
the
polic
y
hold
er
can
withdraw
ma2
of
5,8.
11AInvestm
ent option
J%uity (und
1alanced fund
&et fund
Cash fund
Protector
1uilder
Jnhancer
:a2imiser
Protector
1alancer
#ecured
fund
1alance
d fund
Ris-
fund
The fund value is always depend upon the market
condition. On the total premium the deductions are
)llocation charges
!ther charges
ALLOCATION RATES
Non allocated amount
A$$in2 *33 *i%$ S#n$i"' ICICI Om Ko!,
Mearly
)lloca
tion
@8A
Cumulati
ve
)llocatio
n @8A
Comm
ission
@8A
Mearly
)lloca
tion
@8A
Cumul
ative
)lloca
tion
@8A
Comm
ission
@8A
Mearly
)lloca
tion
@8A
Cumul
ative
)lloca
tion
@8A
Co
mm
issi
on
@8A
Mearly
)lloca
tion
@8A
Cumulati
ve
)llocatio
n@8A
Commiss
ion
@8A
Mear 1 3, 3, /, 35 35 35 9, 9, 9 90 90 1,
Mear 2 *9 129 5 *0.5 127.5 5 *2.5 172.5 5 90.5 192.5 3.5,
Mear 3 ** 227 5 *5 222.5 5 *0 209.5 3 90.5 27* 3.5,
Mear / 1,, 327 5 *5 317.5 5 *0 30/.5 2 90.5 375.5 3.5,
Mear 5 1,, /27 5 *5 /12.5 5 *0 /0,.5 2 90.5 /72 3.5,
Mear 0 1,, 527 5 *5 5,7.5 5 *0 550.5 2 90.5 509.5 3.5,
Mear 7 1,, 027 5 *5 0,2.5 5 *0 052.5 2 90.5 005 3.5,
Mear 9 1,, 727 5 *5 0*7.5 5 *0 7/9.5 2 90.5 701.5 3.5,
Mear * 1,, 927 5 *5 7*2.5 5 *0 9//.5 2 90.5 959 3.5,
Mear 1, 1,, *27 5 *5 997.5 5 *0 */,.5 2 90.5 *5/.5 3.5,
Mear 11 1,, 1,27 5 *5 *92.5 5 *0 1,30.5 2 90.5 1,51 3.5,
Mear 12 1,, 1127 5 *5 1,77.5 5 *0 1132.5 2 90.5 11/7.5 3.5,
Mear 13 1,, 1227 5 *5 1172.5 5 *0 1229.5 2 90.5 12// 3.5,
Mear 1/ 1,, 1327 5 *5 1207.5 5 *0 132/.5 2 90.5 13/,.5 3.5,
Mear 15 1,, 1/27 5 *5 1302.5 5 *0 1/2,.5 2 90.5 1/37 3.5,
Mear 10 1,, 1527 5 *5 1/57.5 5 *0 1510.5 2 90.5 1533.5 3.5,
Mear 17 1,, 1027 5 *5 1552.5 5 *0 1012.5 2 90.5 103, 3.5,
Mear 19 1,, 1727 5 *5 10/7.5 5 *0 17,9.5 2 90.5 1720.5 3.5,
Mear 1* 1,, 1927 5 *5 17/2.5 5 *0 19,/.5 2 90.5 1923 3.5,
Mear 2, 1,, 1*27 5 *5 1937.5 5 *0 1*,,.5 2 90.5 1*1*.5 3.5,
)verage
allocati
on per
year
1*27<2,
C
*0.358
1937.5
<2,
C*28
1*,,.5
<2,
C*58
1*1*.5<2
,
C*08
In !)' $ong %#n s/ <9 /'%s7 !)' non $$o&!ion +i$$ b'
3he main determinant of how policy operates is allocation of fund
and growth rate of the company. 3he growth rates are availale in the
newspaper.
P%!i&#$%s A$$n2 *33 *i%$ S#n$i"' ICICI Om Ko!,
Mear 1 7,8 058 2,8 108
Mear 2 28 7.58 7.58 3.58
Mear3 18 58 /8 3.58
Mear/ 58 /8 3.58
Mear5 58 /8 3.58
Mear0 58 /8 3.58
Mear7 58 /8 3.58
Mear9 58 /8 3.58
Mear* 58 /8 3.58
Mear1, 58 /8 3.58
?on allocation
charge@cumulativeA 738 112.58 5*.5 /7.5
P%!i&#$%s A$$n2
*33
*i%$ S#n$i"' ICICI Om Ko!,
?on allocation
Charges@cumulativeA
738 102.58 **.58 92.58
)verage non
allocation per year
will e
3.058 9.1258 58 /.1258
7owever+ some insurers do guarantee a part of the return. 1irla+ for
instance+ guarantees a minimum return of 08 in case of Protector option+ /.58 in 1uilder
and 38 in Jnhancer. 1irla+ as of ?ovemer 2,,3 has declared+ since inception+ a return
of 13.55 8 on Protector+ 19.238 on 1uilder and 25.018 on Jnhancer.
RESEARCH
METHODOLOGY
RESEARCH METHODOLO4Y
PRO*LEM DEFINITION
R In the mar-et+ an- interest rates are coming down and peoples
prefer other investment avenues li-e mutual funds. 3he main focus of this pro"ect is to
-now aout unit4lin-ed policy @ comination of mutual fund and life coverageA+ how this
plan wor-s in the mar-et and how people consider its attriutes and factors.
O*:ECTIVE
3he main o"ective of the research is to find potential mar-et for
the unit lin-ed plans in 1angalore city.
SU* O*:ECTIVES
1. 3o -now potential mar-et for life insurance.
2. 3o -now awareness of different insurance companies.
3. 3o -now which attriutes people consider most important.
/. 3o -now what factor people consider while purchasing unit lin-ed policy.
5. 3o -now the investment criteria
0. 3o -now in which range people want to invest.
Feeping aove o"ective in mind a %uestionnaire was designed and
field survey conducted in 1angalore city.
SAMPLE PROFILE
1usinessmen+ Jmployees and other are population for this pro"ect.
Jfforts were made to get the respondents with income of Rs 3+,,+,,, I more. #ampling
units are ta-en from the 1angalore city.
SAMPLE SI6E
#ample si$e was 1,, in 1angalore city
SAMPLIN4 TECHNI=UE

#amples were chosen from different areas of 1angalore i.e. ;ayanagar+ : E
Road+ Corporation area+ Jlectronics city and tried to maintain 1G1G1 ratio of usinessman+
employees and other among the respondents
DATA COLLECTION PROCEDURE
&ata collection for unit lin-ed policy
#econdary data collected from following source
1. 'iterature from )llian$ 1a"a" office
2. )rticles from Jconomictimes
3. )rticle from Insurance Cover
Primary data was collected through field survey y framing the
%uestionnaire
DATA ANALYSIS TECHNI=UE
3he data collected was consolidated+ the sum average was
calculated. Barious charts were prepared which helped to analy$e the data etter .&ata
analysis involved converting of recorded oservation in to descriptive statement.
LIMITATION OF THE STUDY
1. 3he findings are relevant only to 1angalore city + however a generali$ed view can
e applicale to cities with similar characteristics.
2. #ince the sampling techni%ue was random+ the finding might not give an accurate
picture.
3. #ince the time and cost were the a constraints+ result may not e accurate+ as
surveyor could not survey the entire customer and potential investors.
/. #ome of the customers could not give an accurate response to some of the
%uestions
SCOPE OF THE STUDY
T)' .%o3'&! in&$#d's
1. #tudy of unit lin-ed policy.
2. 3he eligiility criteria of the applicant
3. 1rief idea aout the company called )llian$ 1a"a" life insurance company
limited.
/. Comparison study of different unit in-ed policies of different companies
5. 3erms and conditions of different companies unit lin-ed policies
0. &ifferent types of policies issued y )llian$ 1a"a"

FINDINGS
Findings:
1A 7ave you ought any Insurance policy< -now aout unit lin-ed policy6

Awareness of life insurance
96%
4%
know insurance
policy
dont know
insurance policy
Awareness of unitlinked olic!
18%
82%
know unit linked
policy
dont know unit
linked policy
2A Ran- the Insurance companies you are aware of6
Respondents ran-ed life insurance companies as elow
Rankin" of Insurance Comanies
#ased on comosite score
0
5
10
15
20
25
30
35
L
I
C
I
C
I
C
I
l
l
i
a
n
!

"
a
#
a
#
$
a
t
a

I
%
"
i
r
l
a

&
u
n
l
i
'
e
(
i
(
a
Name of comanies
c
o
m
o
s
i
t
e

s
c
o
r
e
3he ran-ing is
1. 'ife Insurance Corporation
2. ICICI
3. )llian$ 1a"a" 'ife Insurance Company 'imited
/. 3ata )IE 'ife Insurance Company 'imited
5. )viva 'ife Insurance Company 'imited
3A 7ave you ought any unit lin-ed policy6
!ut of 1,, samples only 2 people ought unit lin-ed policy.
$ercenta"e of resondents w%o
%a&e #ou"%t unit linked olic!
0
20
40
60
80
100
120
"ou)*t unit linked
policy
+oesnt ,ou)*t
unitlinked policy
/A )re you interested in uying unit lin-ed policy6
$ercenta"e of resondents w%o are
intereste to #u! unit linked olic!
0
10
20
30
40
50
60
-0
80
90
100
Interested to ,uy
unit linked policy
.ot interested to
,uy unit linked
policy
5ARan- the elow attriutes do you consider while purchasing6
Consideration of attri#utes
Creation o'
estate
16%
Li' e
co(era)e
16%
/ode o'
payin)
pre0iu0
14%
1it*drawal
,ene' its
15%
/aturity
,ene'its
15%
&a(in)
co0ponent
15%
C*ar)es
le(ied
9%
0A Ran- the factors do you consider while purchasing 'ife Insurance<.nit 'in-ed
policy6
Consideration of factors w%ile #u!in"
'ife Insurance
"rand i0a)e
14%
2isk ' actor
19%
Inco0e
19%
)e
18%
2elati(es3' rien
ds
12%
/arket
condition
18%
7A 7ow much do you want to invest6

Resondent(s interest of in&estment in
ercenta"e)In Rs *a+
,o(e 1Lak*
20%
1Lak*42 Lak*s
22%
2 Lak*s43
Lak*s
16%
3 Lak*s 4
5Lak*s
28%
,o(e 5 Lak*s
14%
9A In which fund do you prefer to invest@ran- them accordinglyA
BABASAB PATIL PROJECT REPORT ON MARKETING Page /,
Comosite rankin" of &arious fund
232
222
246
280
0
50
100
150
200
250
300
56uity 'und +e,t 'und Cas* 'und "alance
'und
BABASAB PATIL PROJECT REPORT ON MARKETING Page /1
ANALYSIS
ANALYSIS HAS BEEN MADE IN THREE PARTS
Respondents in general
Respondents whose income is more than
Rs Rs 3,00,000 p.a.
Respondents who knows about Unit Linked Policy
RESPONDENTS IN GENERAL
INCOME OF THE RESPONDENTS
(our types of income group has een responded+ accordingly respective percentage has
een given.
1. 1elow Rs 1+5,+,,, 298
2. Rs 1+5,+,,,4Rs 3+,,+,,, p.a. 2,8
3. Rs Rs 3+,,+,,, p.a.45+,,+,,, 3,8
/. )ove Rs 5+,,+,,, 228
Income of resondents
28%
20%
30%
22%
"elow 150000
1500004300000
3000004500000
,o(e500000
In Rs
AWARENESS OF LIFE INSURANCE
Awareness of 'ife Insurance
0
20
40
60
80
100
120
7now insurance policy +ont know insurance
policy
)wareness of the life insurance is out of the 1,, samples 2 peoples
don=t -now aout the life insurance.
BABASAB PATIL PROJECT REPORT ON MARKETING Page //
AWARENESS OF UNITLINKED POLICY
Awareness of unitlinked olic!
22%
-8%
know unit linked
policy
dont know unit
linked policy
!ut of *9 people 228 -now aout the unit lin-ed policy.
RANKIN4 OF LIFE INSURANCE COMPANIES
Respondents ran-ed life insurance companies as elow
Rankin" of Insurance Comanies
#ased on comosite score
0
5
10
15
20
25
30
35
L
I
C
I
C
I
C
I
l
l
i
a
n
!

"
a
#
a
#
$
a
t
a

I
%
"
i
r
l
a

&
u
n
l
i
'
e
(
i
(
a
Name of comanies
c
o
m
o
s
i
t
e

s
c
o
r
e
3he ran-ing is
1. 'ife Insurance Corporation
2. ICICI
3. )llian$ 1a"a" 'ife Insurance Company 'imited
/. 3ata )IE 'ife Insurance Company 'imited
5. )viva 'ife Insurance Company 'imited
Respondents ran-ed )llian$ 1a"a" as 3
rd
among 0 life insurance companies.3hat means
awareness is less aout the company. 3herefore company should ta-e some measure to
create awareness.
5hile purchasing unit lin-ed policy+ people consider the attriutes
li-e Creation o' estate8 Li'e co(era)e8 /ode o' payin) pre0iu08 1it*drawal ,ene'its8 &a(in)
co0ponent ec*o 0uc* i0portance t*ey )i(e to eac* attri,ute is )i(en ,elow
Consideration of attri#utes
Creation o'
estate
16%
Li' e co(era)e
16%
/ode o'
payin)
pre0iu0
14%
1it*drawal
,ene'its
15%
/aturity
,ene' its
15%
&a(in)
co0ponent
15%
C*ar)es le(ied
9%
5hile purchasing life insurance people considered most
important is $i"' &o('%g' than C%'!ion o" 's!!' than s(ing &om.on'n! than other
attriutes li-e m!#%i!/ b'n'"i!s7 +i!)d%+$ b'n'"i!s nd mod' o" ./ing
.%'mi#m 1the least important attriute is &)%g's $'(i'd.
)s people consider most important as life coverage+ in the
policy of .nit gain they should concentrate on &eath enefits and life coverage period.
)fter consideration of attriutes the ne2t step towards the purchase of life
insurance y the prospective uyer are following factors
1. 1rand Image
2. Ris- (actor
3. Income
/. )ge factor
5. Influence of relatives and friends
0. :ar-et condition
Consideration of factors w%ile
#u!in" 'ife Insurance
"rand i0a)e
14%
2isk ' actor
19%
Inco0e
19%
)e
18%
2elati(es3'riend
s
12%
/arket condition
18%

Respondents considered very important as Ris, "&!o% than the
factors li-e In&om'7 Ag'7 nd M%,'! &ondi!ions1 *%nd img' as less important and
In"$#'n&' o" %'$!i('s nd "%i'nds as very least important.
)s people are tend to avoid ris- and give more importance to ris-
factor it shows that people are willing to ta-e ris-.
PEOPLE;S INTEREST OF INVESTIN4 IN LIFE INSURANCE
Resondent(s interest of in&estment in
ercenta"e
)in Rs *a +
,o(e 1Lak*
20%
1Lak*42 Lak*s
22%
2 Lak*s43
Lak*s
16%
3 Lak*s 4
5Lak*s
28%
,o(e 5 Lak*s
14%
Respondents got a option of five categories as shown aove. 3he response was
1elow Rs 1+,,+,,, 138
Rs 1+,,+,,, P2+,,+,,, 198
Rs 2+,,+,,, P Rs 3+,,+,,, p.a. 278
Rs Rs 3+,,+,,, p.a.4 5+,,+,,, 2*8
)ove Rs 5+,,+,,, 138
BABASAB PATIL PROJECT REPORT ON MARKETING Page /*
:ost peoples are interested in ta-ing the policy of Rs 3+,,+,,,
p.a. to 5+,,+,,,.?e2t to it is the policy of Rs2+,,+,,, to Rs 3+,,+,,, p.a..
PEOPLE >S PREFERENCE OF INVESTIN4 PREMIUM AMOUNT
Customer got several option to invest their premium .3he preference according to
respondents are given elow
,ra% s%owin" Comosite rankin"
of &arious fund
232
222
246
280
0
50
100
150
200
250
300
56uity 'und +e,t 'und Cas* 'und "alance
'und
Ran-ings are given elow
1. 1alanced fund 298
2. J%uity fund 258
3. Cash fund 2/8
/. &et fund 238
RESPONDENTS WHOSE INCOME IS MORE THAN
RS Rs ?7997999 .11
Rankin" of 'ife Insurance
comanies #ased on t%eir
comosite score
0
5
10
15
20
25
30
35
Lic "irla
&unli'e
ICICI llian!
"a#a#
(i(a $ata
I%
Ran-ing according to respondents whose income is more than Rs 3+,,+,,, p.a.
1. 'IC
2. ICICI
3. 1irla #unlife
/. )llian$ 1a"a"
5. 3ata )IE
0. )viva
R's.ond'n!s +)os' in&om' is mo%' !)n Rs ?7997999 .11
&onsid'%'d !!%ib#!'s s b'$o+
Consideration of Attri#utes
Creation o'
estate
16%
Li'e co(era)e
16%
/ode o' payin)
pre0iu0
15%
1it*drawal
,ene'its
15%
/aturity ,ene' its
14%
&a(in)
co0ponent
16%
C*ar)es la(ied
8%
Respondents considered very important attriute as C%'!ion o" 's!!'7
S(ing &om.on'n!s nd $i"' &o('%g'1 ?e2t important as Mod' o" ./ing .%'mi#m
and ne2t is Wi!)d%+$ b'n'"i!s ne2t is M!#%i!/ b'n'"i!s and the least important is
C)%g's $'(i'd1
Respondents even consider #aving component and creation of estate as
very important.
R's.ond'n!s +)os' in&om' is mo%' !)n Rs ?7997999 .11 &onsid'%'d
"&!o%s ""'&!ing !o b#/ $i"' ins#%n&' s b'$o+
-actors considered w%ile
#u!in" 'ife Insurance
"rand i0a)e
14%
2isk ' actor
18%
Inco0e
19%
)e
19%
2elati(es3'riends
11%
/arket condition
19%
Respondent considered all the aove4mentioned attriutes as most
important In percentage most important is Ag'7 In&om'7 M%,'! &ondi!ions7 Ris,
F&!o% and least important is *%nd img' nd in"$#'n&' o" %'$!i('s nd "%i'nds1
R's.ond'n!s +)os' in&om' is mo%' !)n Rs ?7997999 .11 &onsid'%'d !)'
in('s!m'n! &%i!'%i s "o$$o+s
Resondents interest of
in&estment in ercenta"e
)in Rs *a+
"elow
100000
4%
1000004
200000
23%
2000004
350000
23%
3500004
500000
31%
,o(e
500000
19%
Respondent interested to invest money more etween Rs?7@979990@7997999 .11
?e2t is Rs<79979990?7@97999 .11 and same percentage of people wants to invest in
RsA79979990<7997999 .11 and 1*8 want to invest in bo(' Rs @7997999 .11 and least
people want to invest in b'$o+ Rs A7997999 .11
R's.ond'n!s +)os' in&om' is mo%' !)n Rs ?7997999 .11 &onsid'%'d
in('s!ing !)'i% mon'/ in "o$$o+ing "#nds
$reference of resondents
interest of in&estin" $remium in
&arious funds
56uity ' und
22%
+e,t ' und
22%
Cas* 'und
25%
"alance ' und
31%
2. Cash fund 258
3. J%uity fund 228
/. &et fund 228
OPINION OF THE RESPONDENTSWHO KNOW ABOUT
THE UNITLINKED POLICY.
ATTRI.UTES C/NSI0ERE0 .Y
RES$/N0ENTS 12I'E $URC2SIN,
UNIT 'IN3E0 $/'ICY
Creation o'
estate
15%
Li'e
co(era)e
1-%
/ode o'
payin)
pre0iu0
13%
1it*drawa
l ,ene'its
16%
/aturity
,ene'its
14%
&a(in)
co0ponen
t
15%
C*ar)es
la(ied
10%
Respondents considered very important attriute as Li"' &o('%g' ne2t
important as Wi!)d%+$ b'n'"i!s ne2t is S(ing &om.on'n!s nd C%'!ion o" 's!!'
ne2t important as M!#%i!/ b'n'"i!s ne2t important attriute is Mod' o" ./ing
.%'mi#m and the least important is C)%g's $'(i'd1
H'%' mos! im.o%!n! !o no!' is '('%/ !!%ib#!' is &onsid'%'d
im.o%!n! b'&#s' $$ !)' .'%&'n!g' is mo%' !)n A9B1
C/NSI0ERATI/N /- T2E -ACT/RS 12I'E .UYIN, UNIT
'IN3E0 $/'ICY
"rand i0a)e
15%
2isk 'actor
20%
Inco0e
19%
)e
19%
2elati(es3'riends
10%
/arket condition
1-%

Bery important Ris- factor
'ess important Income+ age
Important :ar-et conditions
?ot important 1rand image
'east important Influence of relatives Ifriends
0
10
20
30
40
50
60
"elow
10000
100004
50000
500004
100000
1000004
200000
,o(e
200000
,RA$2 S2/1IN, $ERCENTA,E
/- $E/$'E 4 T2EIR INTEREST
/- INVESTMENT )IN RS $*A*+
Respondents got an option of five categories as shown aove. 3he response was
1elow Rs 1+,,+,,, ,*8
Rs 1+,,+,,, P2+,,+,,, ,,8
Rs 2+,,+,,, P Rs 3+,,+,,, p.a. ,*8
Rs Rs 3+,,+,,, p.a.4 5+,,+,,, 558
)ove Rs 5+,,+,,, 278
$E/$'E(S CRETERIA T/ INVEST
IN VARI/US -UN0S
56uity 'und
25%
+e,t 'und
20%
Cas* 'und
23%
"alance
'und
32%
2. J%uity fund 258
3. Cash fund 238
/. &et fund 2,8
SUGGESTIONS:
1. 3he aove study showed that the awareness aout )llian$ 1a"a" is less . People
ran-ed it 3
rd
in the life insurance companies .#o companies should ta-e some
measure to create awareness in the minds of customer .(or that it may go for
aggressive advertising campaign or sponsor for some events+ go for anners or
hoardings
2. 3he competitor companies of )'1; is very strong in unit lin-ed policies 1irla
#unlife and 'IC are going e2tremely well in the mar-et.their growth rates are very
high .#o )'1; should highlight their strong points li-e
Choosing the sum assured
'ow allocation charges in the long run
Eood service
'ow switching charges
3erm of policy is unlimited
#alary deduction schemes
3. 3he unit4lin-ed policies are suitale to those who are active investors and at the
same time they want to cover their life.
/. 3here are various categories of people who can e differentiated li-e
:en and 5omen
:en usually ta-e the ris-+ where as women hesitate to ta-e ris-. #o this policy
is more suitale to men
)ge factor
Moung people are more willing to ta-e the ris-+ where old people are not. #o it
is suitale to young income people
Income group
If income of the person is high than he can ta-e ris- ut low4income group
cant ta-e the ris-. #o this policy is suitale to high4income group people.
5. 'ife insurance is the classical e2ample of unsought goods. 3he nature of that is
the consumer does -now aout or does not normally thin- of uying.
It re%uires personal selling support. #o agents should e fully informative and
they should e ale to tell the entire information customer needed.
0. )s awareness is less + )llian$ 1a"a" should open some more ranches
so that acccess ecomes easy. #o that people can approach the company and ta-e
service.
7. )s people consider ris- factor as very important company should give minimum
guarantee of money so that people may consider this policy as most secured and
also giving good profit.
9. Company should come up with group unit lin-ed plans so that people may have
option to go for unit4lin-ed policy.
CONCLUSION
In new economy things are moving at a nanosecond pace> that our mar-ets are
characterised y hyper competition> that disruptive technologies are changing every
usiness and every usiness must adapt to the empowered consumer. In such an
environment )'1; is performing on a consistence asis. It is not a result of luc-+ tric-
plays or misfortune of the competitors+ ut service and attractive schemes of )'1;.
)llian$ 1a"a" sustained efforts are yielding superior long4term result.

3he aove study showed that unit lin-ed policy has attractive mar-et. 1ut main
prolem is awareness. #o )llian$ 1a"a" should create awareness among the people. 3hey
should e2plain the advantages they are getting out of unit4lin-ed policy. 3hey should
come up with some salient features li-e different investment criteria+ group investment
plans etc.In India people are not willing to invest their money in mar-et ut they ma-e
idle investment. #o it is the wor- of middlemen win the willingness of people to invest in
mar-et. )lso company should concentrate on death enefit and term of policy.
BIBLIOGRAPHY
1. Donald .#.3ull I 7aw-ins P :ar-eting research measurement and method+
Prentice 7all of India Private 'imited+?ew &elhi42,,1
2. 'iterature availale at )llian$ 1a"a" 1ranch office+ 1angalore.
3. www.)llian$1a"a".com
4. www.economictimes.com

APPENDIX
MARKET SURVEY ON UNIT LINKED POLICIES

Sir/Madam,
I am MBA student studying in. I am doing survey on unit linked plans.
Please co-operate and spare a few minutes of your time to fill up the following
questionnaire. The information provided by you will be kept confidential since this project
is for academic purpose.
Name :
Add%'ss :

P) 1No :
4'nd'% : Ag' :

P%o"'ssionCO&&#.!ion:

Ann#$ in&om': D b'$o+ A@9999 bDA@99990?99999

&D ?999990@99999 dD bo(' @99999

1. 7ave you ought any Insurance policy < -now aout unit lin-ed policy6
Mes ?o
2. Ran- the insurance companies you are aware off
' I C )llian$ 1a"a"
1irla #unlife )viva
I CI C I 3ata )IE
3. Have you bought any unit linked policy?
Yes No
If Yes
Company name :
If No
4. Are you interested in buying unit linked policies
Yes No
If yes
From which company
And why

5 . Rank the below attributes do you consider while purchasing Life Insurance/ Unit
Linked policies (For very important 5 to least important 1)
)ttriutes 5 / 3 2 1
Creation of estate
'ife coverage
:ode of paying premium
5ithdrawal enefits
:aturity enefits
#aving component
Charges levied
0. Ran- the elow factors are you consider while purchasing 'ife Insurance< .nit 'in-ed
policies @(or very important 5 to least important 1A
(actors 5 / 3 2 1
1rand image
Ris- factor
Income
)ge
Relatives and friends
:ar-et conditions
7. 7ow much do you want to invest6
Below -10000 100000-200000
10000-50000 Above 200000
50000-100000
8. In which fund do you prefer to invest (rank them accordingly)
Equity fund Cash fund
Debt fund Balance fund
3han- you

Research Methodology 27: Analysis

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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH

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