SYNOPSIS

A Study on
Fundamental Analysis on FMCG Sector
Submitted in Partial Fulfillment of the Requirements of
Bangalore University for the Aard of the !egree of
"AS#$R OF BUSIN$SS A!"INIS#RA#ION
By
Ar%an !ebnath
R$& NO' ()S*+"A,(-
.Under the &uidan/e of Prof0 1a2shminarayana0 S3

EMPOWERING MINDS
Acharya Institute of Management & Sciences
(
st
+ross4 (
st
Stage4 Peenya Industrial Area
Bangalore 5 67,,6-
),,89),((
(0 #OPI+ OF !$SS$R#A#ION
Fundamental Analysis on FMCG Sector
)0 IN#RO!U+#ION
!"is #ro$ect re#ort is #re#ared as result o% summer trainin& o% M'B'A' (Full
time)' India is one o% t"e to# %i*e economies in t"e +orld in terms o% mar,et #otential
and ran,ed as t"e t"ird -i&&est economy in Asia in terms o% &ross domestic #roduct' All
t"ese ma,e in*estment in India a lucrati*e o#tion %or t"e in*estors across t"e +orld' !"e
ca#ital mar,et o% India %orms an im#ortant #art o% t"e de*elo#ment o% t"e nation' !"e
%ast mo*in& consumer &oods sector #lays a *ital role in Indian economy' FMCG &oods
are all FMCG &oods are all inter*al' Glo-al leaders are Nestle. I!C. /industan 0nile*er
1imited. Rec,itt Benc,iser. 0nile*er. Procter 2 Gam-le. Coca3Cola. Carls-er&.
4leene5. General Mills. Pe#si. Gillette. etc'
:0 S#A#$"$N# OF #;$ PROB1$"
Any #erson +"o in*ests "is "ard earned money in s"ares and security must #ossess
ade6uate ,no+led&e a-out securities mar,et and securities #rice' In*estors s"ould -e
*ery care%ul and s"ould e5ercise "is s,ills. ,no+led&e and e5#erience %or c"oosin&
in*estment o##ortunity' Ot"er+ise t"e +"ole o% t"e in*estment may &o +aste' !"ey
must identi%y t"e under3#riced and o*er#riced securities' !"e mis#ricin& o% securities
#ro*ides an o##ortunity to t"e in*estor to ac6uire t"e s"are or dis#ose o% t"e s"are
#ro%ita-ly' !"ere%ore t"e study o% t"e securities mar,et and reasons %or t"e mo*ement o%
securities is essential %or any in*estors +"o in*est "is money in s"ares'
<0 OB=$+#I>$S OF #;$ S#U!Y
!o &ain 2noledge about different mar2et suc" as ca#ital mar,et and
its industry +"ic" is "el#%ul in com#letin& t"is re#ort e%%ecti*ely'
!o &ain t"e 2noledge about sto/2 mar2et and it o%eration'
!o -ecome familiari?e ith organi?ation. t"is "el#s in a##lyin&
t"eoretical conce#ts into #ractical routine'
Ac"arya Institute o% Mana&ement and Sciences
!o understand the or2ing system o% di%%erent de#artment'
!o &et an e@%erien/e of or2ing environment'
!o -ecome %art of %rofessionalism'
!o understand te/hni/al terms and its a%%li/ations in study'
!o understand o% +or,in& o% di%%erent de#artments and its connecti*ity
+it" +"ole or&ani7ation'
!o &ain t"e detailed 2noledge of /ore fun/tions li,e Mar,etin&.
/uman Resources. Finance. Researc"'

60 R$S$AR+; !$SI&N A "$#;O!O1O&Y
Based on researc" re6uirement %ormali7ed studies is more !es/ri%tive study B
Analyti/al "a*e -een used. t"e study tries to descri-e t"e situation o% t"e selected
COMPAN8 +"et"er t"ey are %undamentally stron& or not'
70 Sam%ling'
Sam%le !esign' !"is study s"o+s a-out t"e selected FMCG com#anies on t"e -asis o%
total mar,et ca#ital' Com#anies +"ic" are on t"e to# in list o% total mar,et ca#ital are
selected'
Sam%le Si?e'
I "a*e selected to# 9 com#anies %or analysis on t"e -asis o% total mar,et ca#ital'
Resear/h tool used
I "a*e used secondary data as a tool %or researc" and analysis t"em t"rou&" ratio
analysis'
!ata /olle/tion'
Ac"arya Institute o% Mana&ement and Sciences
I "a*e used secondary data %or researc" and I "a*e collected some data %rom
internet(-alance s"eet. %inancial re#ort)'
C0 #OO1S FOR !A#A +O11$+#ION
!"e tools used %or t"is #ro$ect is secondary data collection +"ic" in*ol*es
in%ormation %rom t"e internet. ma&a7ines. ne+s#a#ers and *arious media sources
and tools li,e ratio analysis and %undamental analysis +ere a##lied to analy7e t"e
collected data'
-0 P1ANNIN& AN! ANA1YSIS
!"e collected in%ormation i'e' #rimary data and secondary data are #ut into reada-le
%orm and t"e data analysis is #resented +it" t"e "el# o% ta-les. c"arts and &ra#"s'
!"e c"arts. ta-les and &ra#"s are #re#ared %rom t"e in%ormation o-tained %rom t"e
res#ondents'
R$S$AR+; 1I"I#A#IONS
!"e researc" is &oin& to -e done #urely %or academic #ur#ose and co*ers
only t"e city o% Ban&alore'
There were limitations for primary data collection because of inaccessibility
and confidentiality of documents of company.
This project is based on the data available of limited period of time.
This project is completely based on secondary data collected from various
sources like internet, magazines, newspapers and books etc.
S+OP$ OF #;$ S#U!Y
!"is study #ro*ides a #recise #resentation o% data and &uidelines t"at +ill "el# a %res"
in*estor as +ell as a *enture in*estor to ,no+ *ital as#ects o% in*estin&' !"is study "el#s
to t"e in*estors to c"oose a sa%e in*estment and to identi%y t"e &ro+t" o##ortunities in
Ac"arya Institute o% Mana&ement and Sciences
t"e %uture' FMCG industry is one o% t"e ma$or and im#ortant industries in t"e +orld'
1ar&e num-ers o% %orei&n in*estors are comin& and in*estin& in Indian FMCG sector due
to its lar&e #otential &ro+t" in %uture' !"e sco#e o% t"e study is limited to analy7in& t"e
%inancial statements and #eriodical re#orts #u-lis"ed -y t"e com#any and t"e
in%ormation %rom t"e $ournals and +e-sites'
80 +;AP#$R S+;$"$
C"a#ter :3 IN!ROD0C!ION
It includes t"e t"eoretical as#ect o% t"e study and introduction to t"e
researc" to#ic'
C"a#ter ;3 RESEARC/ ME!/ODO1OG8
It includes Introduction #art. Need %or t"e study. Statement o% t"e
#ro-lem. Sco#e o% t"e study. /y#ot"esis. O-$ecti*e. Researc" desi&n.
Sam#le desi&n. Sources o% data. !ools o% analysis. 1imitations o% Study'
C"a#ter 93 IND0S!R8 PROFI1E
!"is includes -rie% introduction a-out t"e Ban,in& Industry and its role in
#ro*idin& -an,in& ser*ices to customers +it" s#ecial re&ard to EF!'
C"a#ter <3 ANA18SIS AND IN!ERPRE!A!ION OF DA!A
It includes analysis and inter#retation o% data' Analysis is carried on -y
#re#aration o% statistical tools suc" as Gra#"s. C"i3S6uare test. Sim#le
Percenta&e Met"od. C"arts and ta-les. etc'
C"a#ter =3 FINDINGS. S0GGES!IONS AND RECOMMENDA!IONS
!"is c"a#ter &i*es t"e summary o% %indin&s o% t"e study alon& +it"
rele*ant su&&estions on t"e -asis o% data analysis'
C"a#ter >3 CONC10SION
!"is c"a#ter &i*es conclusion o% t"e study'
Guide?s Si&nature Student?s Si&nature
Ac"arya Institute o% Mana&ement and Sciences
Ac"arya Institute o% Mana&ement and Sciences