Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
17/11/2009
• Porter said that real money lies in the industry you go to;
picking the right industry
○ Weak customers
○ Weak competitors
○ No substitute products
○ Very few competitors; incompetent
○ Low entry barriers
• Mintzberg: advocate different approach
○ Emerging pattern
I can look backwards at past activities, I tend to
deal with things like this kind of pattern
strategy
○ Strategy comes from a process of evolution
Slowly moving in the right direction
Managers with experience
Selecting; knowing what works and killing what
doesn’t
Keeping and spreading local adaptations
○ Bottom up, emergent strategy
Individual actors know the resource of ideas.
Experiment in terms of different products,
marketing strategies, production, and
organizations.
If you’re gonna have this as a emerging pattern;
you’ll need the individual line/middle managers to
come up with these ideas.
○ Structures; patterns, resources, roles
• Which strategy is better?
○ As a plan?
○ As a pattern?
○ Diffused: information is at all levels of the organization
○ Pyramid: process takes a lot of time; in stable
environment this is ok. In rapid changing environment
you need more experiments and evolutionary approach.
• Four types of generic strategies
○ Focus low cost
Defender/harvester
○ Synergetic low cost
○ Focused differentiator
○ Synergetic differentiator
• ……..
○ Exploration greater task uncertainty
Divisions aren’t related to each other
Different companies/subunits different kind of
strategies
○ Exploitation less taks uncertainty
Exploit existing competencies
Market is predictable
○ Broad scope greater complexity
Not only ur narrow line, coordinating/arranging a
range of different uncertainties. More complexity
in given activity
○ Narrow scope less complexity
Closely related to each other
• Possible exploration and exploitation?
○