The Microsoft Upstream Reference Architecture

TheMicrosoftUpstreamReferenceArchitecture
Theflowofoilfielddataincreasesexponentiallyeachday.Asaresult,upstream
operatorsaredemandingsoftwaresolutionsthatenablethemtoworksmarter
andtakeadvantageofnewtechnologiesincludingcloudservices,apps,mobility,
socialcomputingandplatformsthatunlockthepotentialofBigData.Microsoft
isattheforefrontofthesetechnologyadvancements.
Ourvisionistoshapethefutureoftechnologydeliveryintheenergyindustry.At
Microsoft,webelievethatcloudservicesisthenextgenerationofITandthenext
step in the industrys increasing quest for efficiency gains and global
collaboration.Accordingtoa2011MicrosoftandAccenturesurveyofover200
oilandgasengineers,managersandITmanagers,36percenthaveplanstouse
cloudservicesinthefutureandanother32percentarecurrentlyusingprivateor
publiccloudservices.
Respondents expect their computing environment to provide easier access to

volumesofdatanecessaryforoilfieldoperationaldecisionmaking.Mobiledevices
suchastabletsandsmartphonesarebeginningtooffernewwaysofaccessing
thisdatainsimpler,morepervasiveways,fromintegrated,secure,reliableand
instantly-availablecloud-hostedServices.
Through the Microsoft Upstream Reference Architecture (MURA) framework,

Microsoft is leading the industry to the cloud, and from there, providing the
foundationforthenextgenerationofoilfieldsolutions.
Theendresultforoperatorsis:
Fastertimetofirstoil,
Optimizedproduction,
Improvedrecovery,
Reducedoperatingcosts,
Improvedsafetyandenvironmentalperformance,
Increasedreturnonassetsand
Reducedrisk.
Thiswhitepaperwillbeupdatedas requiredpleaseensurethatyouhavethe
latestversion.

TheMicrosoftUpstreamReferenceArchitecture MURAFramework

CreatedJune2010.UpdatedMay2013.
2013MicrosoftCorporation.Allrightsreserved.Thisdocumentisprovided"as-is."Informationandviews
expressed in this document, including URL and other Internet Web site references, may change without
notice. You bear the risk of using it. This document does not provide you with any legal rights to any
intellectual property in any Microsoft product. You may copy and use this document for your internal,
referencepurposes.

ThisWhitePaperisOneofaSeriesofCoreWhitePapers:
EmpoweringtheUpstreamBusinessinaConnectedWorld(May2013)
BigDatainOil&Gas(May2013)
SecurityinUpstreamOil&Gas(April2012)
TheMicrosoftUpstreamReferenceArchitecture(thisdocument)


Contents
UpstreamBusinessDemandMorefromITArchitecture.............................................................................4
ADayintheLifeofanUpstreamOrganization...................................................................................................................5
CurrentState:OverviewandChallenges................................................................................................................................5
DriversfortheEvolutionofaMoreEfficientArchitecture.........................................................................7
EnablingtheEvolution......................................................................................................................................8
Standards............................................................................................................................................................................................8
Technology.........................................................................................................................................................................................9
FutureState........................................................................................................................................................................................9
GuidingPrinciples............................................................................................................................................10
RoleBasedProductivityandInsights.....................................................................................................................................11
NaturalUserExperience..............................................................................................................................................................12
SocialEnterprise.............................................................................................................................................................................12
ConnectedBusiness......................................................................................................................................................................13
Secure,Scalable,High-PerformanceInfrastructure..........................................................................................................13
MicrosoftTechnologyUnderpinningtheReferenceArchitecture...........................................................18
MURA-MicrosoftTechnologyView............................................................................................................20
MURAFrameworkOverview..........................................................................................................................21
RichInteractiveClients................................................................................................................................................................24
IntegratedPortal............................................................................................................................................................................24
DataIntegration.............................................................................................................................................................................24
ForecastModelSynchronization.............................................................................................................................................27
ManagingandProcessingMountainsofData...................................................................................................................27
OperationalDataStore................................................................................................................................................................28
SecurelyCollaboratingwithPartners.....................................................................................................................................28
GettingThere....................................................................................................................................................29
AbouttheMicrosoftUpstreamReferenceArchitecture(MURA)framework........................................30


UpstreamBusinessDemandMorefromITArchitecture
An upstreamreference architecture must support and respond to the functionalactivities of an
upstreamorganizationand providethe capabilities needed to effectivelyand efficiently run the
business.
Oilandgasexplorationandproduction(E&P)isavast,complex,data-drivenbusiness,withdata
volumes growing exponentially. These upstream organizations work simultaneously with both
structuredandunstructureddata.
Structured data is handled in the domain-specific applications used to manage surveying,

processingandimaging,explorationplanning,reservoirmodeling,production,andotherupstream
activities.Atthesametime,largeamountsofinformationpertainingtothosesameactivitiesare
generatedinunstructuredforms,suchasemailsandtextmessages,wordprocessingdocuments,
spreadsheets,voicerecordings,andothers.
Figure1showsthebroadspectrumofstructuredandunstructureddataupstreamorganizations
use to orchestrate, automate, integrate, and execute integrated upstream operations and
managementactivities.
Figure1.Upstreambusinessactivitiesuseabroadrangeofstructuredandunstructureddata.

Domain-orientedstructureddataisusedfor:
Collaboration,includingvisualization,datafusion,decisiontracking,andknowledge
management.
Optimization,includingsimulation,proxymodels,decisionselection,and
implementation.
Operationaldataanalysis,suchastrend-androot-causeanalysis,solutionevaluation,
keyperformanceindicators(KPI)andproblemdetection.
Datamanagement,whichincludes:qualitycontrol,validation,datastorageand
archiving,lossmanagement,allocationandrateestimationandacquisition,including
measurementsanddatatransmission.
ADayintheLifeofanUpstreamOrganization
For a clearer understanding of the use of both structured and unstructured data, consider the
followingscenario.
Aglobalassetteammadeupofgeologists,geophysicists,andreservoirengineers,locatedinthree
differentcountries,workstogethertodevelop a fielddevelopmentplantoassesstheeconomic
potentialforvarioustertiaryrecoveryoptionsonakeyfieldwithdecliningproduction.Theteam
tunesthereservoirmodelinPetrelwithallavailableG&Gandproductiondata,andplansseveral
well options modeling fluid flow along streamlines and using reservoir simulation to assess the
potentialandimpactoftheplacementandtimingofthosewells.Theteamworkstogetheronthe
shared models within the application software. However, the number of scenarios and the
complexityoftheanalysisrequirethattheworkbeaniterative,collaborativeeffort.Sotheteam
alsodiscussesoptionsandexchangesideasusingemailandtextmessaging,andsharesnecessary
documentsthroughtheirsecureteamportal,whichmakesitpossibleforthemtopreparemultiple
optionsinparallelformanagementandpartnerreview.
CurrentState:OverviewandChallenges
ThecurrentstateofITinfrastructureinmostupstreambusinessesisunabletoadequatelysupport
andrespondtoanalysis,operations,andbusinessneeds.
In most organizations, the volume of information is increasing exponentially because digital

sensorsaredeployedinmoreexplorationandproductionplays,moredatasourcesareconnected
toITsystems,andgrowingvolumesofinformationarecapturedandstoredinenterprisedatabases.
Large volumes of domain-specific information are also embedded in various upstream
applications.Thisdatasituationmeansitsdifficultorimpossibletousethatdatatoquicklyand
efficientlygettheinformationandanswersneeded.

Figure2.ThecurrentstateofITarchitecturesfortheupstreamoilandgassector.
AfewbasicissuesdefinetherequirementsofanupstreamITarchitecture.
Data Management. That growing volume of data now typically resides in disparate source
systems,suchasLandmarksSeisWorksseismicinterpretationsoftwareorSchlumbergersPetrel
ormaybeevenacombinationofboth.TheWeb-basedtoolsusedforviewingandcollaborating
onthisinformationarenotfullyintegrated.Thatmeanswhenageologistisreviewingseismicdata
foraprospectandheorsheneedstocrosscheckcoresamples,thatinformationcantypicallybe
accessedonlythroughaninconvenientandtime-consumingsearchofthedifferentsystems,rather
thanfromonecommoninterface.
When integration does exist, it is usually through point-to-point connections or intermediary

database tables. These one-off connections add time and cost, and cannot easily be shared or
reusedbyotherapplications.Variousindustrysolutionsprovidedata-orapplication-integration
frameworks,whichcreateacommonaccesslayertohelpaddressthisintegrationproblem.
Integration.Eachdisciplinepetrophysics,geology,reservoirengineering,andotherstendsto
have and use its own analytic modeling systems, but currently little connectivity or interaction
existsbetweenthosemodels.Therefore,changesinconclusionsforonedisciplinearenotalways
carriedthroughtoothers,whichcancauseincreasedinaccuracy,errorsanduncertainty.
Collaboration. With current IT infrastructure, collaboration is also difficult because there is no

convenient,sharedlocationwheremultipleinternalandexternalpartnerscanaccessinformation
storedonthecorporatenetwork.Forexample,aseismicservicecompanyemployeewhoworkson
prospectsformultipleenergycompaniesneedsseparatelog-inlocationsandpasswordsforeach
Current Architectures
ExistingITarchitecturesinthe
upstreamoilandgassectorareoften
limitedbyapplicationsinsilos,poor
integration,andbarriersto
collaboration.Paradoxically,the
mostcommonactivitiesacrossallof
thesedomainsarewordprocessing,
spreadsheet,email,andotherbasic
businessapplications.

ofthosecollaborativepartnerships.Thesesamecollaborationchallengesalsotypicallyexistwithin
individualoilandgascompanies.
PerformanceManagement.Inthecurrentstate,KPIs,whichareneededtounderstandandassess
thecurrentstatusandoverallhealthofanorganization,areoftennotreadilyavailable.Themanual,
time-andlabor-intensiveprocessesneededtogatherandanalyzeKPIsmeansthatmanagersand
engineerswastevaluabletimewaitingforanswers,whiledataiscollected,analyzed,andtranslated
intotheinsightsneededtounderstandandrunthebusiness.
Inthissiloedenvironment,itisoftendifficulttolocateinformationandensurethetimelinessand
qualityofthatdata.Forexample,threeorfourdifferentsystemsmaycompilelistsofavailablefield
data,buttheorganizationmaylackasingle,comprehensive,andup-to-datelistofthosecrucial
subsurfaceassets.
DriversfortheEvolutionofaMoreEfficientArchitecture
Powerfulreasonsarecompellingoilandgascompaniestoseekanewandmoreefficientupstream
ITarchitecturethattakesadvantageofthecloud.Companiesmusthave:
Reducedimplementationandsupportcosts.Oilandgascompaniescandothisbymaximizing
their use of existing technology investments when purchasing new solutions from vendors.
However,untilnow,theyhavehadlittleguidanceonhowinvestmentsinsuchsolutionscouldfully
use existing technology investments that the organizations IT departments have already made.
Forexample,itwouldbeadvantageousforacompanytoknowthatavendorssolutionwoulduse
already-purchasedmanagementsolutionslikeMicrosoftSystemCentertoeasedeploymentoruse
single-sign on technologies from already-deployed identity management solutions, like Active
Directory.Further,bymakingextensiveuseofcloudsolutions,capitalinvestmentondatacenters
canbereducedascanthesupportcostsofrunningthem,maximizingbusinessagilityandlowering
ITcosts.
Abilitytodelivermorewithless.Intodaysbusinessandoperationalenvironment,companies
mustdelivermorethroughputwithfewerresourcesandseverelytime-constrainedworkteams.To
deliverbetterresultsfaster,G&Gandengineeringworkersmustbeabletospendmoretimedoing
domain-focusedworkandlesstimesearchingforandpreparingthedataneededforthatwork.
Workflows,data-drivenevents,andautomatedanalysisshouldhelpdrivetheireffortstoidentify
risksandhelpmanagetheexplorationportfolioorproductionoperations.
Integratedviews.Workersalsoneedintegratedviewsthatrevealallrelevantdata,bothstructured
and unstructured, for a particular situation. For example, in an exploration scenario, that
comprehensive perspective should include tornado charts that measure risk, analog well
production histories, rock properties, log files, rig schedules, and other variables relating to the
prospectinquestion.

EasilyaccessibleKPIs.Managementneedsup-to-datekeyperformanceindicators(KPIs)tofully
understandthecurrentstatusandoverallhealthofanorganization.Forexample,ideallymanagers
shouldbeabletoseeasinglescreenshowingtheportfolioofcurrentopportunities,whichones
aredrillready,theavailablerigs,andtheprospectpeerreviewsthatarescheduledforthenexttwo
weeks. With appropriate drill-down details, managers can focus their time on the under-
performingevaluationteamstoquicklytakeremedialactiontobringthembacktotheexpected
levelofproductivity.
Plug-and-playtechnology.Theindustryneedsanarchitecturalapproachthatallowsupstream
organizationstousemoreflexibleandcost-efficientcloud-basedplug-and-playbusinesslogic.If
atechnologysuppliercomesupwithabetterweb-basedseismicviewer,thearchitectureshould
allowthatsolutiontobedeployedquicklyandeconomicallytoothercloud-basedsolutionsthat
couldmakeuseofit.ThisapproachreducestheconstraintsonIT,givescompaniesaccesstobest-
of-breedsolutions,andcanreducethetimeneededtodeploynewsolutionsfromyearsorseveral
monthstojustamonthorevendays.
Integrationofstructuredandunstructureddata.Lastly,upstreamorganizationsalsoneedthe
ability to connect and integrate the largevolumes of unstructureddata generated and usedby
non-domain-specific sources, such as word processing and email programs, unified
communications, and collaborative applications. This requirement recognizes that much of the
informationneededtomanageupstreamprojectsisinfacthostedinnon-domainapplicationsand
environments,bothon-premisesandincreasingly,inthecloud.
EnablingtheEvolution
As noted, several emerging industry standards and technologies are now enabling the more
flexible, integrated on-premiseand cloud-based ITarchitecture needed in the upstreamoiland
gasindustry.
Standards
XMLstandards-basedtechnologiessuchasWITSML,PRODMLorRESQML,curatedandsupported
byEnergistics,provide common data interfaces. Thisprovides the foundation needed to ensure
plug-and-playaccesstobest-in-classhardwareandsoftwaresolutionsthatrunbothintheprivate
data center and in the cloud. For example, if a company currently has a wellbore viewer thatis
WITSML compliant, the company can deploy any WITSML-based wellbore viewer solution with
such an interface in place. Further, standard industry database schemas like the Professional
PetroleumDataModel(PPDM)furthersupportthis,particularlywhendeployedtocloud-based-
baseddatabaseslikeSQLAzure.

Technology
Cloudcomputingreferstoremotecentersforstoringandaccessingdataandapplicationsusing
theInternet,whicharedesignedtosavebusinessesmoney,inpartbyreducingtheneedtobuild
majoron-premisecomputinginfrastructure.
Thecloudapproachisidealforcomplexupstreamoperations,givenitsmulti-vendor,multi-partner
environment and huge volumes of data that require a combination of strict security and easy
sharingwithappropriatepartners.Solutionsdeliveredviaacloudinfrastructureallowbusinesses
torentonlythefunctionalitytheyneed,whentheyneedit,andonaper-userbasis.Cloud-enabled
standards,suchastheODatastandardandindustrydatastandardssuchEnergisticsincombination
withtechnologysuchassecuredwebservices,permiteasy,secureintegrationbetweendifferent
instancesofcloud-hostedservices,eventhoseprovidedbydifferentvendors.
Mobility. With the proliferation of devices now available to consumers as well as businesses,
especiallytabletsandsmartphones,thereisincreasingpressureonITdepartmentstosupportthe
flexibilitythatsuchmobiledevicescanenableforendusers.Thisisparticularlytruewhenrunning
appsthatconnecttoservicesandsolutionsthatruninthepubliccloudasdescribedabove.Further,
somehardwaremanufacturersarefurtherenablingthesecapabilitiesinthefieldofoilandgasby
providingtouch-tabletsolutionsinruggedizedformfactorstosupportlong-termsurvivalinthe
harshoperatingenvironmentsonthepadorrigandtheexplosive-gassafetyrequirementsofthe
plant,forexample.
BigData.Today,organizationsneedtounlockinsightsfromdataofanysizeandanytype.Togain
thefullvalueofBigData,theindustryneedsamoderndataplatformtomanagedataofanytype,
whetherstructuredsuchassensordatafromrigs,orunstructuredsuchasrawseismicdata-and
ofanysize:fromgigabytestopetabytes.ThisBigDatasolutionshouldalsomanagedataatrest
orinmotion,andsupportmoderntoolinglikeHadoop.Finally,whenonlyaportionofagivenset
of data needs to be accessed by analytical tools upon this platform, there should be ways of
temporarilystoringtherestofthedatainlow-cost,securecloudstoragetoloweron-premisedata
centercostsforthesehugedatasets.
Social. The industry also isnow embracing socialmedia capabilities such as statusupdates and
notifications from social networks, messages, instant messaging, blogs, and wikis. As upstream
professionalsusethesetechnologiestomanagetheirpersonalconnectionsmoreandmore,the
industry is adapting network-based capabilities to foster cross-discipline collaboration and to
betterunderstandandmanagetheupstreamoperationsenvironment.
FutureState
Usingacombinationofthetechnologiesdescribedaboveinthemanneroutlinedinthispaperand
thosesubsequenttoit,upstreambusinesseswillbeabletorealizeanITinfrastructurethatsupports
andrapidlyrespondstoallanalysis,operationandbusinessneeds.

10
DataManagement.Whensourcedatasuchasseismicinterpretationdataishostedinacloud-
based infrastructure then the Web-based tools used for viewing and collaborating on this
informationaremucheasiertofullyintegrate.Forexample,whenageologistisreviewingseismic
dataforaprospect,heorshecancrosscheckcoresamplesusingonecommoninterfacehostedin
aweb-browser.
Integration. When the analytic modeling systems used by disciplines such as petrophysics,
geologyandreservoirengineeringareallhostedinthecloudasSoftware-as-a-Servicesolutions
thenfullconnectivityandinteractionispossible,leadingtomuchmoreaccuratedecisionmaking
inamuchshortertime.
Collaboration.Usingmoderncloud-basedcollaborationsolutions,itismuchfasterandsimplerto
permit multiple employees within an organization as well as authorized external partners to
securelyaccesssharedinformation,andonlyforthetimerequired,includingyears,monthsorjust
days.
PerformanceManagement.KPIs,usedtounderstandandassessthecurrentstatusandoverall
health of an organization, are always readily available when hosted in modern cloud-based
applications.ThedatausedtosupporttheseKPIscanbeprocessedbythemassivecomputepower
availableincloudinfrastructuressothatanswersareavailablequicklyaswell.
GuidingPrinciples
TheMicrosoftUpstreamReferenceArchitecture(MURA)isnotprescriptivethatis,itdoesnotlay
out specifics of the architectures structure and function in order to achieve the future state
describedabove.Rather,theMURAdescribesasetofguidingpillars,orprinciples,thatgovern
it.Thisdescriptiveapproachprovidesanagreed-uponsetofprinciplesforestablishingconsistent
performance,butalsoprovidestheflexibilityforcompaniestoinnovateandestablishcompetitive
differences.
ShowninFigure3arethetwenty-sevenguidingprinciplesusedtodefinequalitiesthatsolutions
builtupontheMURAshouldencompass(usuallyinpart,notinwhole).
Thetopfourpillarsrelatetobusiness-focusedprinciples,andtheplatformacrossthebottom
isprimarilyfocusedaroundinfrastructureandIT,andunderpinsthoseontop.
Eachguidingprincipleisdescribedinthefollowingsections.

11
Figure3.GuidingPrinciplesoftheMicrosoftUpstreamReferenceArchitecture(MURA).
RoleBasedProductivityandInsights
Thisgroupofguidingprinciplessupportsthebusinessneedtogetthemaximuminsightfromthe
vastamountofbusiness-relateddataandtomaximizetheproductivityofworkers.
Real-TimeAnalytics.Richstatisticalandanalysispackagesfordatamining,discovery,and
reportingfordiverseinformationconsumers.
Complex Event Processing. Stream-processing engines that can detect and filter real-
timeevents,eitheron-premiseorinthecloud.
People,Process&InformationIntegration.Businessworkersuseavarietyofdiffering
software tools and systems to do their jobs often with related or even the same
information or data. These tools or systems should be seamlessly integrated in order to
allow business workers to avoid continuously importing and exporting data from one
system to another in order to complete their workflows. This extends to workflows that
includemultipleusersintheirexecution.
Self-ServeBusinessIntelligence.Tohelpthemgaindeeperinsightsintotheincreasing
quantities of relevantdata that iscollected, workers should be able to use tools to find,
select,andexploretheirdataindifferentandflexiblewaysthatmakesensetothem.They
shouldbeabletoperformthisprocessontheirownandwithout,forexample,havingto
defineareportandrequesttheirITtoprovideitforthem.
MURA Guiding Principles
Social
Enterprise
Collaboration &
Knowledge Sharing
Mobility
Geolocalization
People & Expertise
Search
Role Based
Productivity &
Insights
Real-Time Analytics
Complex Event
Processing
People, Process &
Information Integration
Self-Serve Business
Intelligence
Storage & Master Data
Management
Connected
Business
Industry Standards
Published Interfaces
Information Models
Security
Workflow, Process &
Information Integration
Natural User
Experience
Rich Interactive
User Experience
Smart, Connected
Devices
User-Culture Localized
Simplicity & Ease-of-use
Secure, Scalable, High-Performance Infrastructure
Location
Agnostic
Secure Scalable Manageability Integration
Domain Specific
Infrastructure
Global High
Availability
App & Data
Marketplace
Software as
a Service

12
Storage & Master Data Management. Repositories to capture and enable analysis of
operational and business data; located on-premise, in the cloud, or a hybrid mixture of
both.
NaturalUserExperience
Thisgroupofguidingprinciplesincludesthosefeaturesthatenableparticipantstobestexperience
theworldandhowtechnologyfitsintothatexperience,suchas:
Rich Interactive User Experience. This is a key quality of the user experience of
applications for field workers, operations staff, control center personnel, and for use at
homeandontheroadusinglightweighttabletandsmart-phonedevices.
Smart,ConnectedDevices.Deviceswithintegratedcapabilitiesthatarealsoconnected
to the network. Examples include embedded devices running retail fuel pumps on gas
station forecourts, ruggedized slate or tablet devices used to record production data by
pumpersatthepad,orline-of-businessappsrunningonsmartphonesthatvisualizedata
orenablecollaborationwithemployeesincorporateheadquartersusingLync.
User-CultureLocalized.Oilandgasisaveryglobalindustryandthereforeusersaround
theworldshouldbeabletointeractwiththeirsoftwaretoolsandsystemsusingtheirlocal
cultureslanguageandtheirculturesdateandnumberformats.
Simplicity & Ease-of-use. As software tooling gets more feature-rich and runs on ever
morepowerfuldevices,itshouldatthesametimecontinuetobesimpleandeasytouse,
as well as support input methods that make the most sense (like mouse and keyboard,
touch,both,and/orKinect).
SocialEnterprise
This group of guiding principles supports the needs of business workers to maximize their
productivityviatheassistanceoftheircolleaguesandothersintheindustry,includingthosepeople
theydonotyetknow.
Collaboration & Knowledge Sharing. Collaboration using both thick and thin clients,
across a variety of devices, and leveraging todays most advanced collaborative tools
throughcorporateportalsandpubliccloudservices.
Mobility. Workers in the field and even in corporate headquarters are increasingly
demandingtheabilitytoworkfromamobilelocationusingthedeviceappropriatetotheir
needs.Therefore,solutionsshouldsupportthiscapabilityandworkacrossmultipledevices.
Geolocalization.Thereisalsoaneedtoknowthelocationofthesourceofanygivenset
ofdata,aswellasthelocationofworkersinrelationtootherworkersand/orassetsthat
producethisdata,onanongoingandsearchablebasis.
People&ExpertiseSearch.Duetothemassivesizeandgeographicspreadofenterprises
and project teams, workers needing to collaborate do not always know the expertise of
their fellow workers. This tooling allows workers to quickly and easily find colleagues or

13
businesspartnerswithspecificskillsetsforaworkflowtheyaretryingtoexecuteuponand
forwhichtheyhaveaneedforparticularskillsinordertosuccessfullycompleteit.
ConnectedBusiness
For the MURA to successfully deliver cost-effective, integrative benefits, it must enable
comprehensiveinteroperabilitybothon-premiseandinthecloud.Asaresult,thesefeaturesare
ofcriticalimportance:
Industry Standards. These define a consistent, industry-wide interface to allow new

componentdeployment,suchasEnergisticsorPPDM.
PublishedInterfaces.Thesearetransparentlypublicizedforopen-industryuse,evenifa
standardisnotavailable,andsatisfyimportantinteroperabilityneeds.Alltheelementsof
an interface are well defined so that applications can be independently developed to
leveragetheinterface.
InformationModels.Consistentontology(namingsystem)forreferringtoequipmentand
assetstoenableexchangeofinformationthroughouttheenterpriseandthevaluechain.
Secure. The definition of the security implementation including authentication,
authorization, identity lifecycle management, certificates, claims and threat models to
enablesecureinteroperabledesignanddeployment.
Workflow, Process & Information Integration. Connected, agile businesses require
solutionsthatintegratetheworkflowsofthebusiness workersandthesystemstheyuse,
their process and procedures, and the information those workers create and manage as
partoftheirwork-dayacrossalltheupstreamsystemstheyinteractwith.
Secure,Scalable,High-PerformanceInfrastructure
Thisgroupofguidingprinciplescapturestheneedsoftheunderlyingtechnicalinfrastructureand
includes:
Scalable.Supportformoreusers,largermodels,increasedtransactionvolumes,etc.canbe
accommodatedthroughincreasinghardwareperformance(scale-up)orthelinearaddition
of hardware and network resources (scale-out), either on-premise, in the cloud, or a
combinationofboth.
Secure. Deployed components, functionality, and associated information are protected
fromunauthorizedaccessormaliciousattacks.
LocationAgnostic.Servicesaredesignedsothattheycanbedeployedon-premiseina
privatedatacenter,inthepubliccloud,onasmartphone,onatabletoronaworkstation.
Usersandsoftwarecomponentshavesecureaccesstoplatformsandserviceswhereverthey
arelocated.
Manageability. Infrastructure components can be efficiently deployed, managed and
monitored.
Integration.Messaginganddatabasetechnologyforlinkingtogetherworkflow,processes,
anddataoptimization.Thisincludesservicesandcomponentsforcommunicationofdevice

14
andequipmentdata,betweensolutionsdeployedintheprivatedatacenterand/orpublic
cloud,typicallyviaaServiceBusarchitecture.
Domain Specific Infrastructure. This incorporates trade-specific infrastructure
connectionsleveragingunifiedcommunicationstomanagecompliantdevices,fromdown-
hole sensors and well heads, to pumps, intelligent bits, compressors, and other plant
equipment.Theconnectionsthenflowthatdataintoappropriateoperationalsystems.
GlobalHighAvailability.Solutionsshouldbeavailablearoundtheworld,allthetimeto
meettheneedsoftheglobalindustry.
App & Data Marketplace. Marketplaces are now becoming a common method of
deploying applicationsto bothdesktops and mobile devices, and a place fromwhichto
purchasedatafromvendors.Thesemaybepublicoracorporate-managedstore.
Software as a Service. Oil and gas companies want to buy their software from their
softwaresuppliersasmoderncloud-basedsolutionsinordertoreducecostsandincrease
flexibility.
ANoteonEnterpriseArchitectureFrameworks
Althoughthetermenterprisearchitectureisusedextensively,nouniversallyaccepted
definitionexists.However,thedisciplineiscrucialinmanagingcomplexityandreducing
time-to-valueassoftwarebecomesincreasinglyinterwovenwithbothbusinessandthe
dailyworklivesandhomelivesofpeopleeverywhere.
Enterprisearchitectureframeworksserveasimportantvehiclestoclassify,organize,and
structure knowledge repositories and their associated knowledge-maintenance
processes.Theyservetodivideacomplexsystemintointerrelated,manageable,and
comprehensibleperspectives.Theinformationcapturedinvariousviewpointsthencan
beanalyzedforspecificpurposes,providinginsightsintotheoperationofthesystem
asawhole.Goodenterprisearchitectures,andtheirassociatedframeworks,derivetheir
value from the agility and continuous operational value they provide the enterprise
overtime.
Severalwell-known frameworks exist. The white paper titled Comparison of the Top
FourEnterpriseArchitectureMethodologiesbyObjectWatchCTORogerSessionsoffers
a good overview and comparison of the Zachman Framework for Enterprise
Architecture,TheOpenGroupArchitectureFramework(TOGAF),theFederalEnterprise
Architecture(FEA),andtheGartner/MetaMethodology.Formoreinformation,goto:
http://tinyurl.com/3evkw46
RoleoftheRAFrameworkwithinthePartnerNetwork


15
Microsoft understands that no single company can meet the breadth of any given enterprise
customersneeds;ithasalwaysreliedonanextensivepartnernetworktobringinnovativesolutions
to market. As such, the reference architecture framework must provide a consistent value
propositionforbothcustomersandpartners,sotheycanleverageandaddtheirowndistinctive
know-howandcapabilities.
TheMURAframeworkaimstobettermeetcustomerneedsbysharingMicrosoftsstrategiesand
broad technologysolutionswith its partner network thatdelivers specialized Oil & Gas industry
know-howandline-of-businessSolutions.Theframeworkoffersguidanceonthevalueproposition
of Microsofts technologies and how they align with industry trends and challenges without
constraining the ways in which these technologies can be integrated into innovative partner
productsandsolutions.
SeveralexamplesofinnovativepartnersolutionsareavailableontheMURAwebsiteintheformof
brief,two-sidedSolutionSheets,demonstratingthevaluableindustrysolutionsthathavealready
beencreated,orwhichcouldbecreated,usingtheMURAframework.
Theframeworkalsoisintendedtoserveasanideabeacontobroadlyfacilitateinnovationwithin
the network, thereby continually reinforcing mutual learning about the needs of tomorrows
markets,andtorespondrapidlyandflexiblytomarketandcustomerpull.
ScopeoftheReferenceArchitectureFramework
Wehaveusedthewordarchitectureknowingthatthereisnoaccepteduniversaldefinitionof
thattermasitappliestosoftware(seeANoteonEnterpriseArchitectureFrameworks).
Nevertheless,thereisastrikingconvergencearoundtheobjectivesofEnterpriseArchitectures
helpingorganizationsmanagecomplexity,findbetterwaystousetechnologytosupportbusiness
goals,andreducethetimeandcostsofbuildingcomplexsystems.
Figure4showsapracticalandcommonlyusedarchitecturallayeringschemethatisanalogousto
thearchitecturalsegmentsoftheFederalEnterpriseArchitecture.
1
TheMURAframeworksaimis
toprovidetheindustryanditsenterpriseandbusinessarchitectswithscopingguidance,solution
componentselection,andsolutionbestpractices.Oncetheseselectionsaremade,thecomponents
can be mapped and incorporated into the lower architectural layers for deeper technical and
designspecification.
1
http://tinyurl.com/3og3njm

16
Figure4-ScopeoftheReferenceArchitectureFramework
This white paper is intended to offer pragmatic guidance at a business level that influences
organizationalstructure,internalbusinessprocesses,cross-enterprisebusinessprocesses,anduser
roles, among others. At a technical level, the guidance involves object models, data models,
interactiondiagrams,andsoon,butthesearebeyondthescopeofthisdocument.Theframework
offersinputandguidanceontheconstructionofanenterprisearchitecturebutis,ofitself,alevel
removedfromspecificbusinessscenariossuchasthosedescribedinMURASolutionSheetsonthe
MURAwebsitewhenassociatedwithaparticularcompanysenterpriselandscape.
ANoteonTerminology
The Open Group Architecture Framework (TOGAF) defines a building block as a
(potentially reusable) componentofbusiness, IT,orarchitecturalcapability thatcan
becombinedwithotherbuildingblockstodeliverarchitecturesandsolutions.
Architecture building blocks (ABBs) typically describe the required capability and
shape the specification of solution building blocks (SBBs). An enterprises customer
servicecapability,forexample,maybesupportedbymanySBBs,suchasprocesses,
data,andapplicationsoftware.
SBBs are the components used to implement a required capability. For example, a
networkisabuildingblockdescribedthroughcomplementaryartifactsandthenput
tousetorealizesolutionsfortheenterprise.
Formoreinformation,goto:http://www.togaf.org/
Industry
Solution
Architecture
Guideline
Architecture
Design
Guideline*
Implementation
Guideline
Guideline architecture Target audience and deliverables Objectives
For Business Users / Business Architects
For IT Architects & Developers
For Developers

17
Asanindustryframework,theMURAisinformedbythemacroeconomictrendsandbusinessissues
of primary concern to enterprises in the upstream oil & gas industry. Microsoft has taken this
approachasabalancebetweenindustry-specificneedsforgreaterrelevanceandgenericbusiness
solutionandtechnologyguidanceforbroaderapplicabilityacrossthebusiness-processspectrum.
Likeanyenterprisearchitectureframework,theMURAframeworkisaguide.Anyframeworkwill
need to be adapted to the needs of an organization based on its business objectives, current
business structure and IT landscape, and a definition of the desired business state. CIO s and
enterprise architects need to accommodate the broader enterprise context and business
environmentwhenapplyingaframeworkanddevelopinganimplementationblueprint.
Amongtheconsiderationsare:
Understandingtheexternalandinternalbusinessdriversthatinducechange
Understanding the goals and objectives of the business that represent an initiatives
outcomes
Evaluatingtheexistingframeworks,applications,platforms,andtechnologiesthatarebest
suitedtodelivercapabilitiesformeetingbusinessgoalsandobjectives
Developing a business and architecture blueprint that incorporates the appropriate
capabilities and solution building blocks, integrates with existing systems and processes,
and specifies the business transformation(changed business models, business processes,
etc.)
Implementing and validating the approach through proofs of concept, pilots, and
incrementalrollouts
Figure5-MURAinformsEnterpriseBusinessInitiatives
The Customer
The MURA Framework Independent Software
Vendor & System
Integrator Partners
Process Improvement
Line-of-Business Applications
Business Architecture and
Solution Building Blocks
Business Transformation
Architecture & Technical
Implementation

18
Figure5showshowtheMURAframeworkcanbeappliedtocustomerinitiativeswhenabusiness
isevaluatingthecapabilitiesneededtomeetbusinessrequirementsandselectingtheappropriate
solutioncomponents.TheframeworkalsoprovidesguidanceforcollaborationbetweenMicrosoft
anditspartnernetworks,sofinalsolutionsdeliverthehighestvalueandperformancetocustomers
withtheminimumofeffortandcost.
MicrosoftTechnologyUnderpinningtheReferenceArchitecture
Today there isa largeand wide-ranging selection of leading-edge technologies fromMicrosoft
thatoilandgascompanieshaveaccessto.Itisimportanttounderstandhowindustrysolutions
thatapplytheMURAprinciplesrelatetotheMicrosofttechnologiesthatunderpinthem.
AdetaileddiagraminFigure6illustratesalltheMicrosofttechnologycurrentlyavailable.
Figure6-MicrosoftTechnology(DetailedView)
TechnologiesinFigure6areseparatedintothefollowingtwogroups:
Privatecloud(on-premise)solutions
Publiccloudsolutions
System Cent er 2012 App Controller (Private & Public Cloud Self Service)
Microsoft Surface | Tablet | Ultra book | Laptop | Netbook | Desktop
Microsoft Lync | Microsoft Account | Fast & Fluid UX | Modern Apps | Start screen | Semantic Zoom| Live Til es | Windows Stor e | Apps (Mail, Calendar, People, Messaging, Photos, SkyDrive, Reader, Music, Video) | Internet Explorer 10 | Desktop |
Windows Explorer | Windows Defender | Windows Update | Task Manager | Multi-Monitor | Exchange ActiveSync | Reset and refresh PC | ...
P
r
e
s
e
n
t a
t
i o
n
L
a
y
e
r
Mobile Windows Embedded
Web
Applications /
Por tals
Native Apps
C
o
m
m
o
n
S
e
r
v
i c
e
s
Unified Communication
Lync Server 2013
Windows Server 2012
Windows
HPC Pack
2012
High
Per formance
Computing
L
i n
e
o
f
B
u
s
i n
e
s
s

S
e
r
v
i c
e
s
Dynamics CRM 2011
Customer Ser vice
Sales Force
Automation
CRM
Connector
for AX
Forefront Identity & Access Management Suit e
System Cent er 2012 Suite
C
o
r
e
I n
f r
a
s
t r
u
c
t u
r e
Windows RT (ARM) Windows Phone 8
Windows Embedded (Aut o
PC, Blue&Me, etc)
Tools
S
e
c
u
r
i t y
S
e
r v
i c
e
sForefront Identity Manager 2010 R2
User Provi sioning Identity Synchronization
Windows Server 2012
D
a
t a
S
e
r
v
i c
e
s
SQL Server 2012
Cubes, Analytics (Analysis Services)
Parallel Data
Warehouse Version 2
ETL (Integration Services)
Data Warehouse
Data Quality Services | ColumnStore Index | Hadoop | AlwaysOn | BISM | EIM | Complex Event Processing (CEP) |
Master Data Mgmt | Spatial Data | XML | FileStream | CLR | High Availabil ity | Log Shipping | Encryption | Compression |
Message Queues | Ser vice Broker | Audit | Application Deployment (DAC) | Multi-Ser ver Mgmt | Resource Governor &
Poli cies | Semantic and Full Text Search | Change Tracking | Change Capture | Replication | SQL Server Data Tools
MPP
App Controller
Datacenter Management
Windows Azure
Azure Storage
Dynamic
Data
Center
Alliance
(Public
Hosting)
Dynamics CRM
Online
Forefront Unified
Access Gateway
2010
BYOD Secure
Access
Reverse Proxy | Any Where Access
(SSLVPN / Direct Access)
Core Database Engine
Marketing
& Customer
Ser vice
Sales Force
Automation
Windows Azure
Azure Service Bus
Windows Azure Active Directory
Federation Gateway
Exchange
Online
Archiving
S
h
a
r
e
P
o
i n
t
S
k
y
D
r
i v
e
P
r o
S
k
e
t c
h
F
l o
w
T
e
a
m
F
o
u
n
d
a
t i o
n
S
e
r v
e
r 2
0
1
2
Public Cloud
Private Cloud
Azure Virtual Networ k
SOA
MPI
W
i n
d
o
w
s
A
z
u
r e

A
p
p
l i a
n
c
e
Microsoft Dynamics AX 2012 R2 Vertical Solutions
AX for Retail
Public Cloud Offerings
Azure
Marketplace
Exchange Server 2013
Email
Archiving
System Center Orchestrator
Voice Mail
Journaling
Information Prot ection & Control |
Security (DLP)
P
r o
j e
c
t M
g
m
t
ISV Apps
Windows Azure SQL Database
WCF Data Services/Entity Framework/ADO.NET/ODBC Multi-Tenant
Spatial Data
BLOB Tables Queues
Cloud RDBMS (with Database Manager) & SQL Azure Federation
Data Sync Reporting
REST & Managed API
Drive
Data Market
HealthVault
Community
Connect
Family Health
Mgmt &
Devices
V
i s
u
a
l
S
t u
d
i o

2
0
1
2
V
i s
u
a
l
S
t u
d
i o

L
i g
h
t S
w
i t c
h
Import and Expor t
Poli cy Management Credential Management
User Management Group Management
Marketing
Windows
MultiPoint
Server 2011
System Cent er
Advisor
Configuration
Aler ts
Notifications
Monitoring
Private Cloud Fast Track (HP, Dell, Fuijitsu, Hitachi, IBM, NEC, Cisco, NetApp & EMC
2
)
Data Mining Predictive Analysis Segmentation Analysis Statist ical Analysis
Acti ve Directory Services
Federation
Ser vices V2
Windows Authentication
Security (Dynamic Access Control, Virtual Smart Car d, Direct Access, Networ k Access Protection, U-Prove, AppLocker, BitLocker,
Ker beros, Trusted Pl atform Module, Encrypted File System, IPV6 suppor t)
Lightweight Directory Services
Domain Services Group Policy Authori zation Manager
Rights Management (ADRMS & DLP)
Core Capabilities [IIS 8.0, Offl oaded Data Transfers, SMB 3.0 Support, Resilient File System, Storage
Mgmt. Provider, Ser ver Manager, App-V, Terminal Services, Remote Desktop Services, Failover
Cluster ing, Application Server, File Classification Infrastructure, Certificate Server, Networ k Load
Balancing, Windows Server Backup, Streaming Media Services, BranchCache, Software RAID]
Windows Azure & Database
C# | VB.NET | Java | PHP |
Ruby | Node.js | Memcached |
MongoDB
Windows Azure SDK
D
e
v
e
l o
p
m
e
n
t

S
e
r
v
i c
e
s
.N
E
T

F
r a
m
e
w
o
r
k
4
.5Surface
Sur face
Toolkit,
Controls
& SDK
Embedded
.NET Micro
Framework
Mobile Smart Apps
WP8
SDK &
XNA
WinForms, WPF
& VSTO
Web Apps (ASP.NET 4.5)
Silverlight 5.0
ASP.NET Web Pages 2 , MVC
4.0, AJAX, jQuery & SignalR
Communicat ion & WF Foundation
Web API, Web Services | SOA
Framework | MSMQ 5.0 | Workflow
& Rules Engine
Native Apps
Win32/64 API
Windows SDK
COM/DCOM
DirectX SDK
Visual C++
CORE IO
FIM SDK
Lync SDK
Exchange SDK
SCOM SDK
SCVMM SDK
W
i n
d
o
w
s
M
g
m
t.
F
r a
m
e
w
o
r k
Complex Event Processing (StreamInsight)
M
O
F
, M
S
D
N
, P
a
t
t e
r n
s
,
P
r
a
c
t i c
e
s
, &
T
e
c
h
N
e
t
R
e
q
u
i r e
m
e
n
t M
g
m
t
T
e
s
t M
a
n
a
g
e
r
Microsoft Dynamics AX 2012 R2 (ERP)
Production Mgmt
Finance Mgmt
HR Mgmt
Sales & Marketing
Supply Chain Management
Project Management & Accounting
Ser vice Management
BI & Reporting
REST &
Managed
API
Windows
Server 2012
Essent ials
xRM Fr amework
Customer
Care
Accelerator
(CCA)
CRM SDK
Connector for Apache
Hadoop
Integrated
social collab
S
o
c
i a
l
C
o
l l a
b
TFS
Fast Tr ack Data Warehouse 4.0 & Consolidation Appliance Refer ence Architecture
L
a
b
M
g
m
t
R
e
l e
a
s
e
M
g
m
t
T
e
a
m
D
e
v
e
l o
p
m
e
n
t
D
e
v
e
l o
p
m
e
n
t P
r o
c
e
s
s
B
u
i l d
M
g
m
t
V
e
r
s
i o
n
C
o
n
t r o
l
W
e
b
A
c
c
e
s
s
Microsoft
Security
Compliance
Manager 3.0
Configuration Manager
Configure, Deploy, Upgrade
Infrast ructure
Data Protection Manager
Back up & Recovery
Virtual Machine Manager
Mobile Device Manager
Multi-vendor Virtualization,
Physical-to-Virt ual-Machine,
etc.
Endpoint Protection Unified Installer
Ver tical
Templates
Azure Traffic
Manager
Windows
Azure Media
Ser vices
Smart Car d/Certificate
Management
Bhold Suite
MS Media
Platform
Player Fx
& Video
Editor
AX for Services
AX for Distribution
AX for
Manufacturing
AX for Public Sector
Par tner (ISV)
Solutions
Hyper-V [Live Mi gration, Dynamic Memory, Hyper-V Replica, Hyper-V Appli cation Monitoring, Cluster Shared Volumes, Encrypted Cluster Volumes, Multitenant, PVLAN,
Extension monitoring, NUMA Support, Resource Metering, Data Center Bridging, Storage Spaces]
VDI [Centralized Management,
Virtual Desktops, Session-Based
Desktops, RemoteApp,
RemoteFX & Intelligent patching]
Network [Networ k Virtualization,
NIC Teaming, Hyper-V
Extensible Switch, IPAM, SMB
Multichannel & SMB Direct]
B
I D
e
v

S
t u
d
i o
R
e
p
o
r
t
B
u
i l d
e
r
S
h
a
r
e
P
o
i n
t
D
e
s
i g
n
e
r

2
0
1
3
I n
f o
P
a
t h

D
e
s
i g
n
e
r

2
0
1
3
R
e
p
o
r
t
M
a
n
a
g
e
r
E
x
p
r
e
s
s
i o
n

S
t u
d
i o
4
S
Q
L
S
e
r
v
e
r

M
g
m
t.
S
t u
d
i o
W
e
b

M
a
t r
i x

2
S
u
p
e
r
P
r
e
v
i e
w
Shared Kernel | BitLocker | Enterpr ise Mgmt.
| Company Hub | Desktop IE10 | Skype |
VoIP Integrati on | Offi ce Mobile Hub
Windows 8 Pro (X86 / X64)
Microsoft Office (Word, Excel,
PowerPoint, OneNote)
Windows 8 (X86 / X64)
x86/64 Desktop Software | Storage Spaces
Microsoft Office (Word, Excel, PowerPoint, Outlook, OneNote, Project, Visio, Access, Publisher) | x86/64 Desktop Software | Storage Spaces | BitLocker and
BitLocker To Go | MDOP | Boot from VHD | Client Hyper-V | Domain Join | Encrypted File System | Group Policy | Remote Desktop (host) | Windows To Go
Compute Dynamic Deploy CDN
Hadoop
APP-V
P
o
w
e
r
P
o
i n
t
S
t o
r
y

B
o
a
r d
i n
g
Reporting &
Visualization
Power View Data Alerts Reporting Services
Windows 8 Modern Apps
Windows Runtime | Windows SDK for
Windows 8 | Multilingual App Toolkit |
Windows 8 Ads in Apps SDK | Windows
App Certifi cation Kit | Live SDK
IIS 8.0 | Windows AppFabric [Hosting | Caching]
Provisioning Engine
Cloud Management
Operations Manager
Ser vice Manager
Monitoring Infrastructure
Case Registration & Resolution IT Service Mgmt.
App Performance Mgmt.
Windows
Server 2012 for
Embedded
Systems
A
p
p
l i c
a
t i o
n
S
e
r v
i c
e
s
Office 365
Cloud email
Shared Calendar s and Contacts
IM
PC-to-PC
calling
Onl ine Confer encing
Offi ce Web Apps (Word,
Excel, PowerPoint, and
OneNote)
Acti ve Directory
Synchroni zation
Hosted Voicemai l
Unlimited Email Stor age and Archiving
Intranet
site
Public-
faci ng site
Project
Onl ine
Windows Azure
Web Sites
I n
t e
g
r
a
t i o
n

S
e
r
v
i c
e
s
BizTalk Server 2013 Windows Azure
Azure Container
LOB Integrat ion
Business Data
Connectivity
Ser vices
Azure
Ser vice Bus | Messaging |
Caching | Integration | Ser vice
Management | Mobile Services
Multi-tenancy | State Mgmt. |
Composition Runtime | Scale-Out |
High Availabil ity
Duet Enterprise
for SharePoint
Workflow
LOB Adaptors (SAP, Oracle E-Business Suite, PeopleSoft Enter prise, JD Edwards OneWorld XE, JD Edwards Enterpr iseOne, Siebel eBusiness Applications,
TIBCO, IBM DB2, ODBC, Host Fi les, WebSphere MQ, Microsoft Dynamics CRM 4.0, SharePoint, MSMQ, HTTP, POP3, SMTP, File, FTP, FTPS, SOAP, WCF)
Business Process
Management
Messaging &
Transformation
Single Sign
On
Business Activity
Monitoring
RFID EDI
Accelerators (HL7, SWIFT, HIPPA,
RosettaNet)
ESB Toolkit 2.0
Azure AppFabric
Connect Integration
Host Integrati on
Ser ver
Rules Engine Orchestration
SharePoint Server 2013
Document Management
Business Intelligence
Web Content Management
Scorecards, BI Dashboards, Reports
Single Sign On
Excel Services
Visio Services
PowerPivot for SharePoint 2013
Collaboration
Access Services Per formance
Point Services
SQL
Ser ver
Reporting
Ser vices
Power View
SharePoint Apps
App Model Cloud Apps
Location & Map aware
SharePoint Store
Mobile view
Enterprise Social / Web 2.0
Microblogging Blogs
Records Management Sur veys
Acti vity Feeds
Pictures
Wiki
Poll s My Sites
Follow People / Sites
Tags
Notes
Rating
Gamificat ion
Reputation
Badges
Leader
Board
Meta-data Management
Enterprise Search
Best
bets
Structured & Unstructured Content
Workflow
People and Expertise Search
Keywords
Knowledge
mining
Yammer
Multi-channel | Inbox |
Org Chart | Expertise |
Gamification | Events |
Feeds | Groups | Profiles
| Poll s | Content
Collaboration | Search |
Analytics
Storsimple
eCommerce
Presence
Mobility
Audio/Video Web Conf erencing
Inst ant Messaging
Enterprise Voice
Group Chat
Skype-Lync Federation Add-ins
Mobility & ActiveSync Web App
Windows Azure Active Directory RMS
AD RMS File API Rights Protected Fol der
Virtual Machines
Project Server
2013
Project
Management
Por tfolio
Management
Reporting &
Analytics
Office Web
App Server
Offi ce
Documents
View & Edit
Multi-
Device
Support
Cloud based
Identity Service
Multi-factor
Authentication
(PhoneFactor)
Storsimple Appliance
Bing Maps for
Enterprise
Marketing
Pilot
Social
listening &
Analyt ics
CLR Par allel Computing | Async/Await Socket Cryptography Threading Security Data Access Collections Globalization Gar bage Collecti on C#, VB.NET, JS, F# ...
Big Data [HDInsight]
Exchange
Hosted
Protection
Windows Intune
Manage
Updates
Security
Poli cies
Malware
Protection
Remote
Assistance
PC
Monitoring
HW & SW
Inventory
Cloud Monitoring (MetricsHub)
Multi-device Mgmt.- WP8, iOS, Android

19
SolutionsbuiltonMicrosofttechnologywithinprivatecloudcanbeclassifiedunderthefollowing
horizontaldesignations:
1. UserExperience
2. LineofBusinessServices(i.e.CRM)
3. ApplicationServices
4. IntegrationServices
5. DevelopmentServices
6. DataServices
7. CommonServices
8. SecurityServices
9. CoreInfrastructure
AsummaryviewofFigure6isshowninFigure7-MicrosoftTechnology(SummaryView).The
horizontalareasshownaboveareindicatednumericallyforclarity.
Figure7-MicrosoftTechnology(SummaryView)
ThesetechnologybuildingblocksunderpinaMURAsolutionbuiltuponMicrosofttechnology.
Public Cloud
U
s
e
r

E
x
p
e
r
i
e
n
c
e
A
p
p
l
i
c
a
t
i
o
n
I
n
t
e
g
r
a
t
i o
n
C
o
m
m
o
n
L
i
n
e

O
f

B
u
s
i
n
e
s
s
I
n
f
r
a
s
t
r
u
c
t
u
r
e
S
e
c
u
r
i
t
y
D
a
t
a
Office
365
Windows
Azure
D
e
v
e
l
o
p
m
e
n
t
Private Cloud
System Center App Controller
SharePoint
Microsoft Surface | Tablet | Ultra book | Laptop | Netbook | Desktop Mobile
Windows
Embedded
Project
Server
Unified
Communications
FAST for
SharePoint
Dynamics CRM
System Center
BizTalk
Windows
Server
SQL Server
.NET Framework
Microsoft Dynamics AX (ERP)
Forefront
O
O
O
O
O
O
O
O
O

20
AroleoftheMURAGuidingPrinciples,describedinthefollowingsection,isinchoosingwhichof
themanyMicrosoftproductsandtechnologiesavailablewithinthesetechnologyblocksmightbe
best suited to any given business need. Each Principle in the following section maps back to
particulartechnologyfromMicrosoft.
MURA-MicrosoftTechnologyView
Itisusefultounderstandhowthe buildingblocksdescribedintheprevioussectionmaptothe
GuidingPrinciplesofMURA.ThisisillustratedinTable1,below.
Table1-MappingPrinciplestoMicrosoftTechnology
Pillar Guiding
Principle
MicrosoftTechnologies
R
o
l
e
-
B
a
s
e
d
P
r
o
d
u
c
t
i
v
i
t
y
&
I
n
s
i
g
h
t
s
Real-Time
Analytics
SQLServer,SharePoint,WindowsAzureBusinessAnalytics
ComplexEvent
Processing
StreamInsight,SQLServer
People,Process&
Information
Integration
BizTalkServer,WindowsAzureServiceBusRelay,Dynamics
CRM
Self-Serve
Business
Intelligence
PowerView,PerformancePoint,DataExplorer,PowerPivot
E
n
h
a
n
c
e
d
U
s
e
r
E
x
p
e
r
i
e
n
c
e
RichInteractive
UserExperience
Windows8ModernUI,Silverlight,WindowsPresentation
Foundation,Direct3D,RemoteFX,Kinect
Smart,Connected
Devices
Windows8,WindowsRT,WindowsPhone,WindowsAzure
MobileServices,WindowsEmbedded
User-Culture
Localized
Foundation
Simplicity&Ease-
of-use
Foundation,Kinect
S
o
c
i
a
l
E
n
t
e
r
p
r
i
s
e
Collaboration&
Knowledge
Sharing
Lync,Office365,SharePoint,DynamicsCRM,Lync,Yammer,
Skype,Office365,SkyDrivePro,SharePoint,Project
Mobility Windows8,WindowsRT,WindowsPhone,WindowsAzure
MobileServices,WindowsEmbedded
Geolocalization SQLServer,BingMaps,Windows8,WindowsRT,Windows
Phone,
People&
ExpertiseSearch
Lync,Office365,SharePoint,DynamicsCRM,Lync,Yammer

21
Pillar Guiding
Principle
MicrosoftTechnologies
C
o
n
n
e
c
t
e
d
B
u
s
i
n
e
s
s
Industry
Standards
WindowsCommunicationFoundation,SQLServer,BizTalk
Server
Published
Interfaces
WindowsCommunicationFoundation,AzureMarketplace,
SharePoint,OfficeWebApps
Information
Models
EntityFramework,LINQtoSQL,SQLServer
Secure ActiveDirectory,Windows Azure Active Directory
Workflow,
Process&
Information
Integration
WindowsWorkflowFoundation,BizTalkServer,Dynamics
CRM
S
e
c
u
r
e
,
S
c
a
l
a
b
l
e
,
H
i
g
h
-
P
e
r
f
o
r
m
a
n
c
e
I
n
f
r
a
s
t
r
u
c
t
u
r
e
Scalable WindowsServer,HPC,SQLServerPDW,HDInsightServer,
WindowsAzure
Secure ActiveDirectory,Windows Azure Active Directory,Security
DevelopmentLifecycle,BitLocker,AppLocker,Forefront
IdentityManager,U-Prove
Location
Agnostic
Hyper-V,WindowsAzure
Manageability SystemCenter
Integration BizTalkServer,WindowsAzureServiceBus,Windows
CommunicationFoundation
DomainSpecific
Infrastructure
WindowsEmbedded
GlobalHigh
Availability
WindowsAzure
App&Data
Marketplace
WindowsAzureMarketplace
Softwareasa
Service
WindowsAzure,DynamicsCRM,Office365,Yammer,
SkyDrivePro
MURAFrameworkOverview
Figure 8 shows the MURA that reflects a service-oriented computing environment and
encompasses the integration of domain applications, business productivity tools and back-
applications, all hosted in a traditional on-premise format. Figure 9 shows the MURA when
deployedtothecloud.
By following the service-oriented architecture (SOA) approach for interactions between

components on different layers of the architecture, upstream businesses, technology vendors,
systemintegrators,andotherMicrosoftpartnerscanrealizethefullbenefitsofthisenvironment.

22
Figure8-MURAOn-Premise
O
n
-
P
r
e
m
i
s
e
Rich Interactive Clients Windows and Web-Based
Web Browser Office Productivity Clients
Product-Specific Rich
Client
Real-time Communications &
Collaboration Clients
H
i
g
h

P
e
r
f
o
r
m
a
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Figure9-MURADeployedtotheCloud
ThenextsectionswalkthroughsomekeyaspectsoftheMURAanddiscusstheinteractionsthat
wouldtakeplacebetweenthecomponentsafterimplementationeitheron-premise,inthecloud,
orasahybridsolution(partiallyon-premise,partiallyinthecloud),asdescribedabove.Scenarios
serveasexamplesandshowhowasolutioncanbedeliveredbyleveragingthevariouscomponents
ofthisarchitecture.
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RichInteractiveClients
BothWindowsandWeb-basedRichInteractiveClients(Figure10)formthepresentationlayerof
thearchitectureforthebusinessuser,who,foradevice,maybeusingaWorkstationPC,alaptop,
atouch-tablet,asmartphoneoravariedcombinationofsomeoralloftheseatdifferenttimesas
theusersneedsand/orlocationdictate.
Figure10-WindowsandWeb-basedRichInteractiveClients
IntegratedPortal
TheIntegratedPortal(Figure11)functionsasacommonplatformwheregeoscientists,engineers,
andmanagersaccessIT-baseddomainworkprocessesofalltypes.ThePortalestablishesasingle
location where authorized employees find and use a wide range of data, including dashboard-
based KPIs, technicalapplications, suchas thoseused for the interpretationof seismicdata, log
files,fieldstudies,scoutreports,rigactivity,andbusinessintelligencesystems.
Figure11-IntegratedPortal
ThisWeb-basedportalalsoprovidesmechanismsthatsupportblogs,wikis,andcorporatesocial
networkslikeYammerusedtoestablishandmaintaincross-domaincollaborativesystems.Rather
thanloggingontoaspecificsystem(suchasSAPtoaccessaworkorder),userssimplylogonto
the Integrated Portal to access work orders, KPIs, analytic, and other exploration or production
relatedsystems.
Thisportal-basedapproachallowsalldisciplinesandmanagerstofocusondrillingassets,technical
resources, and reserve replacement ratios, instead of working to locate data in multiple siloed
applications.Forexample,ifaproblemariseswithadrillingrig,adrillingengineeroroperations
personnelcanquicklyandeasilyusethetoolsavailablethroughtheportaltodrilldownandsee
allpertinentdatarelatingtothatriginordertoanalyzetheproblemandmakeatimelyoperational
decision.
DataIntegration
TheDataIntegrationandBusinessProcessManagementcomponents(Figure12)areinmanyways
theheartofamoreeffectiveITarchitecture,providingacentralmechanismforthemovementof
databetweensystems,equipment,andotherelementsintheITinfrastructureusingtechnology
suchasBizTalkorAzureServiceBus.
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Figure12-TheBusinessProcessManagementComponents
Figure 13 shows how the Data Integration and Business Process Management component
providesacentralizedrepositoryforincomingdatafromloganalysisandfromworkmanagement,
spatial, production, and financial systems. Using defined business rules, this component
orchestrates the movement of data between various systems, including the seismic data store,
operationaldatastore,andtheeconomicevaluationapplicationsusedtomodeltheexpectedROI
ofleaseopportunities.
Figure13-DataIntegrationandBusinessProcessManagement
The Data Integration and Business Process Management components also serve to synchronize
hierarchical and metadata across systems to ensure operational coordination and reporting
accuracy.Thiscapabilityaddressesanumberofcommonissuesindynamicupstreamoperations.
Forexample,whenaleaseevaluationorothertypeofworkprocessisinitiated,theintelligence
builtintothiscomponentidentifiesthecorrectsourceofalldataneededforthatactivity.Thedata
isthencollectedandpackagedintoanXMLfile(orotherstandardizedformat)andforwardedto
theapplicationusedtohandletheeconomicevaluationorotherworkprocess.
Byestablishingacommonpathforallrelevantfielddata,theDataIntegrationandBusinessProcess
Management components also measurably reduce the time, cost, and complexity of deploying
newapplications.
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26
Industry standard interfaces (such as WITSML and PRODML) ensure interoperability and the
smoothflowofinformationthroughouttheentirearchitecture.
ACanonical/SemanticDataServicescomponent(Figure14)servestotranslateandpresentdata
in logicaland familiar, domain-oriented terms thatmake senseto G&G,engineering, and other
upstreamprofessionals.
Figure14-TheCanonical/SemanticDataServicesComponent
TheOrchestrationLayer(Figure15)deliversdatatothesimulatorsusedtorunvariousmodels,as
well as to the visualization tools, reporting systems, and business intelligence systems accessed
through the Integrated Portal. This Orchestration Layer also coordinates activities in a business
processworkflow.Forexample,whenaworkprocess,likealeasereview,isinitiated,thisservice
pulls a list of wells, all relevant work orders, production data, well tests, and other required
information.Thecomponentthenpackagesthedataandservesittotheappropriateapplication(s).
Figure15-TheOrchestrationLayer
Whendeployedonpremise,SecurityandEntitlementServices(Figure16)alloworganizationsto
provideconvenient,role-appropriateaccesstoenterprisedata.Forexample,anengineermightbe
givenaccesstorockproperties,wellproductionhistories,andrigschedulesrelatedtoaspecificset
ofwells,butnottoreservoirdatathatisproprietarytothebusiness.Thisserviceisusedtomanage
securityandentitlementforemployees,partners,andothersinvolvedinaprojectorventure.(More
informationonthistopicisavailableintheSecurityinUpstreamOil&Gaswhitepaper.)
Whenthearchitectureisdeployedtothecloud,theseSecurityservicesshouldbedeliveredbythe
hostingcloudservice.
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Figure16-SecurityandEntitlementServices
ForecastModelSynchronization
Theabilitytoupdateandsynchronizeforecastmodelingapplicationsiscrucialtothesuccessofa
dynamicupstreamoilandgasoperation.ThisisakeycapabilitywithintheDataIntegrationand
BusinessProcessManagementComponentsofthisarchitecturetoensuresynchronizationofdata
forreservoir,wellbore,surfacenetwork,facility,andeconomicmodelingapplications.
Hereishowmodelsynchronizationworksinthisarchitecture:Ifageologistmakesachangeinan
earth model that reflects new rock properties from core data, that employee then re-runs the
reservoir model to update the reserves estimates. Then, model synchronization automatically
pushesthosechangestoallotheraffectedmodels.Inthisexampleofareservoirchangemodel
(refer to Figure 13), synchronization ensures that updated and accurate data is pushed to the
surface network, facilities, and economic models. Thus, users of all those modeling systems are
workingfromasingle,updatedsetofforecastdata.
ManagingandProcessingMountainsofData
The exploration process is the most data intensive of all the upstream processes. Seismic data
constitutes one of the fastest growing and the largest data type by volume. Online storage
requirementsareapproachingmultiplepetabytes(1petabyte=1000terabytes)formostlargeoil
andgascompanies.Offlinestoragerequirementsareevenlargerandcanbeaugmentedusingthe
cloud.
To continue accessing data sets greater then 100Tb in size and make informed investment and
managementdecisionsconcerningexplorationopportunities,theoilandgasindustryneedshigh-
performance computing solutions (Figure 17) for its computational and data-driven problems.
Ideally,thehigh-performancecomputingsolutionsshouldintegratewiththeMURAandprovide
the capability to leverage the expertise of geoscience experts worldwide and from its vendor
community.
Figure17-High-PerformanceComputingSolution
High Performance Computing Application Virtualization
Real-Time Communication & Collaboration
Messaging
Identity Management Security & Entitlement
Backend Infrastructure Services
High Performance Computing Application Virtualization
Real-Time Communication & Collaboration
Messaging
Identity Management Security & Entitlement
Backend Infrastructure Services

28
When the MURA is deployed on-premise, high-performance computing (HPC) cluster server
environments,poweredbyWindowsHPCServerandperhapsextendedtoWindowsAzure,provide
aneasy-to-accessHPCplatformthatmakestheanalysisoflargedatasetseasyforthenon-expert
user to schedule and run. With Windows HPC Server, users can deploy, manage, monitor, and
maintain an HPC server-based cluster with the same tools already used to manage existing
WindowsServersystems.
WhentheMURAisdeployedtothecloud,theseserviceswouldmakeuseoftheelasticcompute
capabilitiesfromthecloud(e.g.WindowsAzureHDInsight),providingmuchgreaterflexibilityand
computationalpowerbutonlywhenneeded,savingtimeandmoney.
OperationalDataStore
TheOperationalDataStore(Figure14)servestoaggregatehierarchicaldataandmetadataacross
theentirearchitecture.Heredataisalsooptimizedfordifferentpurposesandsynchronizedforuse
in a wide range of exploration- or production-oriented applications. For example, well lists are
maintainedintheOperationalDataStore,andwhenachangeofanykindismadetothatlist,the
changeispushedouttoeverysystem,whetheritisonpremiseorthecloud,thatincludesorrelies
onanaccurate,up-to-datewelllist.
Inthisarchitecturalapproach,dataisstoredinadomain-baseddatamodellikePPDM,ratherthan
beingidentifiedandorganizedbythesystemthatoriginatesthedata.Asnotedelsewhereinthis
paper,thisdomain-orientedmethodofhandlingdataallowsengineersandotheremployeesto
relatedatamoredirectlytoeverydayoilandgasexplorationandproductionactivities.
Also important to note: The Operational Data Store does not create another system of record.
InformationisstoredhereonlyforreportingpurposesortobepresentedthroughtheIntegrated
Portalorasmetadataneededfordatamanagementpurposes.
SecurelyCollaboratingwithPartners
Thisarchitecturealsoprovidesforhighlysecureandconvenientcollaborationbetweenanoperator
and variouspartners. An externalnetwork, orcloud like Office365, establishes a secure location
wherepartnerscanlogin,storedata,share,andcollaborateasneeded.
Federatedsecuritycapabilitiesallowoperatorsandpartnerstoestablishsecureusergroupsand
identifications.Forexample,employeesfromContosoOilCorporationloginusingtheirContoso
identities,whileemployeesfrompartnerFabrikamlogintothesameexternalnetworkusingtheir
owncorporatesecuritycredentials.
Theresultisaconvenientyetsecureexternalnetworkdesignedspecificallytoservecollaborative
partnershipsintheupstreamoilandgasindustry.

29
GettingThere
HowcanoilandgasbusinessesbestrealizetheMURAframeworkandthesolutionsbuiltuponit,
as described in this paper? Microsoft urges companies to consider the following factors when
seekingtocreateamodern,moreflexibleandproactiveITinfrastructure.
When building solutions, start on the cloud. Companies considering building new solutions
shouldlooktothecloudastheplatformofchoicetohostthem,asitisonlytherethatmaximum
flexibilityandinteroperabilitycanbeachievednowandinthefuture.
Whenevaluatingsolutions,preferthecloud.Companiesconsideringthepurchaseofasolution
thatconformstotheMURAwillfindthatthosesolutionsbuiltonthecloudarethebestfitacross
allfourofthepillarsofGuidingPrinciples,andwillmaximizeinteroperabilityviasecureIndustry
andtechnologystandards.
Whenintegratingsolutions,considerthecloud.Asproposedbythispaper,optimalflexibility
and performance going forward will only be achieved by using the cloud as a platform for
tomorrowssolutions.However,therewillalwaysbearequirementforintegratinglegacysolutions
that run on premise, or between cloud-based solutions, or both. This, therefore, should be an
importantconsiderationforcompanieslookingtothisfuture.
Focus on business processes and work to incorporate robust data management into those
processes.Ifaprocessincludesdataonawelltobedrilledinthefuture,formulateacloud-based
solutionthattransfers thatupdated informationto any other cloud-based applicationthatuses
dataonwellcounts,productionvolumes,orotherrelevantmetrics.Ifthe processisexploration
focused,concentrateonthesearch,discovery,andcollaborationaspectsoftheprocesstoenable
arobustdiscussionandconsiderationofthevariousinsightsandinnovationthateachdiscipline,
partnerorvendorbringstothedialogue.
Usethevocabularyofyourbusinesswhencreatingasolution.Builddatamodelsinthecloud
thatuseandpresentinformationinwaysthatengineersandgeoscientistsunderstandnotbased
onthesystemsthatgeneratethatdata.
Maintainacloud-basedsystemofrecordfordata.Itmakeslittlesensetocreateadditional
on-premisedatabasesortogatheralldataintoatemporarydatawarehousetosupportdailywork
processes. Rather, seek to establish a single, integrated, cloud-based data model that easily
accessesneededdatafromothercloudservicesorsecureon-premisessources,andservesupthat
informationefficientlytosystems,employeesandmanagers.Createdatawarehousesonlywhen
theycandeliverandimprovethespeedandperformanceoftheenduserexperience.

30
To deliver faster insights and make better decisions, IT solutions must enable visibility and
collaboration. Microsoft has created a robust partner ecosystem designed to help oil and gas
businesses transcend traditional barriers, accelerate decision making, and drive efficiencies. Our
partnersupstreamsoftwaresolutionscanhelpcompaniesgainthefullbenefitsofamoreeffective
ITarchitecture.
The MURA described here and the process of transitioning to this more efficient, cloud-based
futurestatecanbeappliedtoaddressthereal-worldneedsofoilandgasupstreamoperations.
AbouttheMicrosoftUpstreamReferenceArchitecture(MURA)framework
Microsoft is at the forefront of new technology advancements including cloud services, apps,
mobility, social computing and platforms that unlock the potential of Big Data. Through the
MicrosoftUpstreamReferenceArchitecture(MURA)framework,Microsoftisleadingtheindustry
anditsglobaloilandgasindustrypartnerstoensurethatthelatestversionsofthesetechnologies
provide the foundation for all their oilfield solutions. All of these solutions apply key guiding
principles,whichensureconsistencyandtechnicalintegrityforthesolutionsbuiltontheMicrosoft
technologyplatform.Inturn,globaloilandgascompaniescanrealizemaximumvaluefromtheir
existinginvestmentsinMicrosofttechnologyhelpingthemsaveonfurtherITcosts.
Formoreinformationorquestions,visitwww.microsoft.com/muraorsendanemailtoAdamHems,
theWorldwideIndustryTechnicalStrategistforOil&GasatMicrosoft.

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