01000110100101101111011011100111001100100000010000110110111

01100111001000000101001101100101011100100111011001101001011
00000101011101101111011100100110110001100100011101110110100
01000100011000010111010001100001001000000100001101101111011
01000110100101101111011011100111001100100000010000110110111
01100111001000000101001101100101011100100111011001101001011
00000101011101101111011100100110110001100100011101110110100
A survey conducted by APCO Worldwide reveals
01000100011000010111010001100001001000000100001101101111011
that stakeholders believe big data will have a
01000110100101101111011011100111001100100000010000110110111
POSITIVE IMPACT on health carea view
01100111001000000101001101100101011100100111011001101001011
held more significantly among those in select
00000101011101101111011100100110110001100100011101110110100
G-20 countries.
01000100011000010111010001100001001000000100001101101111011
01000110100101101111011011100111001100100000010000110110111
01100111001000000101001101100101011100100111011001101001011
Q: OVERALL, DO YOU BELIEVE THAT
BIG DATA WILL MAKE A POSITIVE OR
00000101011101101111011100100110110001100100011101110110100
NEGATIVE IMPACT ON HEALTH CARE
01000100011000010111010001100001001000000100001101101111011
IN YOUR COUNTRY?
01000110100101101111011011100111001100100000010000110110111
01100111001000000101001101100101011100100111011001101001011
00000101011101101111011100100110110001100100011101110110100
1%
8%
01000100011000010111010001100001001000000100001101101111011
7%
13%
01000110100101101111011011100111001100100000010000110110111
15%
01100111001000000101001101100101011100100111011001101001011
SELECT
24%
UNITED
EUROPEAN
00000101011101101111011100100110110001100100011101110110100
G-20
STATES
UNION
COUNTRIES
01000100011000010111010001100001001000000100001101101111011
01000110100101101111011011100111001100100000010000110110111
63%
82%
92%
01100111001000000101001101100101011100100111011001101001011
00000101011101101111011100100110110001100100011101110110100
Positive Impact
Neither Positive nor Negative
Negative Impact
01000100011000010111010001100001001000000100001101101111011
01000110100101101111011011100111001100100000010000110110111
Big data are COMPREHENSIVE DATABASES
01100111001000000101001101100101011100100111011001101001011
that capture the totality of activities across health care
00000101011101101111011100100110110001100100011101110110100
research, clinical care, costs, as well as clinician and
01000100011000010111010001100001001000000100001101101111011
patient behavior.
01000110100101101111011011100111001100100000010000110110111
The survey, conducted by APCO Worldwide, used mixed-mode data collection between August and
01100111001000000101001101100101011100100111011001101001011
September 2013. 1,913 interviews were conducted among attentive public, health care providers,
policy elites and financial leaders in the U.S., UK, France, Germany, China, Japan and Brazil. The overall
00000101011101101111011100100110110001100100011101110110100
sampling error for this survey is 2.2% and is greater among subgroups.

HEALTH CARE & BIG DATA

01000110100101101111011011100111001100100000010000110110111
Q: WHEN THINKING ABOUT BIG DATA, TO WHAT EXTENT
01100111001000000101001101100101011100100111011001101001011
DO YOU BELIEVE EACH OF THE FOLLOWING STATEMENTS
00000101011101101111011100100110110001100100011101110110100
REPRESENTS A RISK OR A BENEFIT?
01000100011000010111010001100001001000000100001101101111011
01000110100101101111011011100111001100100000010000110110111
NET % [% Saying BENEFIT minus % saying RISK]
Across markets, the majority
01100111001000000101001101100101011100100111011001101001011
of stakeholders believe
Big data
that big data will expand
00000101011101101111011100100110110001100100011101110110100
61%
UNITED STATES
can expand
product discovery through
new product
01000100011000010111010001100001001000000100001101101111011
analysis of research data.
EUROPEAN UNION
discovery
72%
01000110100101101111011011100111001100100000010000110110111
through
analysis of
SELECT G-20 COUNTRIES
74%
01100111001000000101001101100101011100100111011001101001011
research data
Over two-thirds of
00000101011101101111011100100110110001100100011101110110100
respondents in select G-20
countries and Europe say
01000100011000010111010001100001001000000100001101101111011
Big data
53%
UNITED STATES
that big data can increase
can increase
01000110100101101111011011100111001100100000010000110110111
transparency across the
transparency
70%
across the
EUROPEAN UNION
health care sector.
01100111001000000101001101100101011100100111011001101001011
health care
sector
00000101011101101111011100100110110001100100011101110110100
68%
SELECT G-20 COUNTRIES
01000100011000010111010001100001001000000100001101101111011
Respondents in the United
States are least optimistic
Big data can
01000110100101101111011011100111001100100000010000110110111
enhance the
about big data enhancing
UNITED STATES
43%
01100111001000000101001101100101011100100111011001101001011
quality of care
the quality of care delivery
delivery by
by monitoring provider
00000101011101101111011100100110110001100100011101110110100
EUROPEAN UNION
64%
monitoring
behavior.
provider
01000100011000010111010001100001001000000100001101101111011
behavior
SELECT G-20 COUNTRIES
68%
01000110100101101111011011100111001100100000010000110110111
Big data
01100111001000000101001101100101011100100111011001101001011
In select G-20 countries and
can improve
Europe, most stakeholders
41%
UNITED STATES
00000101011101101111011100100110110001100100011101110110100
improve
are positive about big data
individual
01000100011000010111010001100001001000000100001101101111011
enhancing the quality of
health
61%
EUROPEAN UNION
care
delivery
by
monitoring
outcomes
by
01000110100101101111011011100111001100100000010000110110111
monitoring
provider behavior.
63%
SELECT G-20 COUNTRIES
01100111001000000101001101100101011100100111011001101001011
patient
behavior
00000101011101101111011100100110110001100100011101110110100
01000100011000010111010001100001001000000100001101101111011
Big data can
48%
UNITED STATES
Across markets, stakeholders
lower
health
are uncertain that big data can
01000110100101101111011011100111001100100000010000110110111
care spending
lower health care spending
EUROPEAN UNION
55%
through
01100111001000000101001101100101011100100111011001101001011
through analysis of payer data.
analysis of
00000101011101101111011100100110110001100100011101110110100
payer data
SELECT G-20 COUNTRIES
54%
01000100011000010111010001100001001000000100001101101111011
01000110100101101111011011100111001100100000010000110110111
Stig Albinus
Senior
Director
&
Global
Practice
Leader,
Health Care
01100111001000000101001101100101011100100111011001101001011
salbinus@apcoworldwide.com
00000101011101101111011100100110110001100100011101110110100
+1 646 218 8755

INSIGHTS