POPULATION DENSITY

There are 12 cites with a populaton >1 million

INDIA
Populaton
1.228 Billion
DELHI 0.9%
SURAT 0.4%
PUNE 0.3%
AHMEDABAD 0.5%
11,106,776
5,828,874
4,701,886
3,173,022
MUMBAI 1.0%
12,523,433
BANGALORE 0.7%
8,901,038
CHENNAI 0.4%
4,725,236
HYDERABAD 0.6%
7,189,173
CALCUTTA 0.4%
4,486,982
JAIPUR 0.3%
3,156,859
2nd Largest Populated Country with 1.2 billion populaton
3rd Largest in Internet users base with just 13% penetraton
Average Annual Online Spending : $632 USD
Travel Industry dominates with 73% of Ecommerce spend
Online Retail represents less than 1% of Total Retail
ONLINE SHOPPING BEHAVIORS
42% 33% 63% 75%
of online shoppers
have abandoned their
shopping carts because
of delivery dates faster delivery making a purchase informaton
of shoppers most
ofen choose to
pay a fee for
of online buyers
look at the retailers
return policy before
of shoppers believe
every retailer should
oer tracking
INDIAN ONLINE USERS
75% 60% 31% 3/5
of Indian online
users are below
the age of 35 years
men versus
40% women
online users
online populaton
YOY growth between
2012 & 2013
online Indians
visited online
retail sites
AVERAGE ORDER VALUE (USD)
INDIA REST OF THE WORLD 2012
$210 / $183 $215 / $183
2013
TOP SOCIAL NETWORK SITES
(% of respondents)
5.7% of the populaton (or 56% of Internet users)
were on social network
Facebook
97%
Google+
34%
LinkedIn
17%
Twiter
14%
Orkut
11%
ibibo
6%
SALES BY CITY
MUMBAI
NEW DELHI
BANGALORE
26%
18%
11%
ATM
HOW THEY BUY
Connectvity
Internet Connecton Speed
Payments (% of Populaton)
Fixed Broadband Households
Smartphone Penetraton
Average Connecton Speed
(% of Total Households) 70% / 5%
133% / 23%
178% / 2%
(out of Total Populaton) 44.3% / 6%
8.7Mbps / 1.3Mbps
Peak Connecton Speed
Debit Card Penetraton
Credit Card Penetraton
INDIA UNITED STATES
33.6Mbps / 10.5Mbps
TOP REASONS FOR SHOPPING ONLINE
FROM OVERSEAS
LOWER PRICES
CONVENIENCE
GREATER VARIETY
36%
32%
29%
PRODUCTS BOUGHT ONLINE
(% of respondents)
ONLINE TRAVEL 47%
20%
19%
17%
BOOKS
MOBILE PHONES &
MOBILE ACCESSORIES
APPAREL & FOOTWEAR
2012 2013 2014 2015 2016
5
10
15
20
25
30
35
12
16
21
26
30
S
A
L
E
S

(
$

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s
)
B2C ECOMMERCE SALES (USD)
*Includes travel, digital downloads and event tckets purchased via digital channel
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