1

Sr. Parti cul ars

1 Bi o Dat a of Company
2 Hi st ory & Devel opment of Organi sat i on
3 Organi sat i on Chart
4 Si ze of the f i rm
5 Form of Organi sat i on
!o"at i on an# si t e preferen"e
$ %i me &eepi ng Syst em
2
BIO DATA OF COMPANY
'ame of the Fi rm (armora )rani t o *vt + !t #+
,ear of -st a.l i shment 2//2
Form of Organi sat i on *ri vat e !i mi t e#
Si ze of Organi sat i on 0e#i 1m S"al e
!o"at i on of Of f i "e *ri ya Darshi ni Compl e23
Of f i "e 'o+ 4153
Savsar *l ot 3
0or.i 4 33 41
!o"at i on of Fa"t ory (armora )rani t o *vt + !t #+
56 73 'at i onal Hi gh8ay3
Dh1va
*hone '1m.er Of f i "e /2522 4 22/2133 22$1$1
*hone '1m.er Fa"t ory /5252 4 25$5//9$//9://
Fa2 '1m.er /2522 4 25$555
-90ai l i nf o;varmora+ "om
<e. Si t e 888+ varmora+ "om
=egi st ere# Cert i f i "at e 'o+ >2:14)?2//2 **C 431:4
Sal es %a2 'o+ /:22//5//1
CS% 'o+ :::54/3
-2"i se =egi st rat i on 'o+ 77BC($5230@0//1
*ro#1"t (i t ri f i e# %i l es
'o+ of -mpl oyees 1/$
BanAers SBS 0ai n Bran"h3 0or.i
71#i t ors SBS 0ai n Bran"h3 0or.i
'ame of *romoters Shri (al l a.h.hai ? *at el
Shri ?agB i van.hai ) *at el
Shri *ramo#.hai * *at el
Boar# of Di re"t ors 0r+ ( ? *at el
0r+ % ? *at el
0r+ * * *at el
C nvest ment 15 Crores
7rea Covere# 1$ 7"res
0arAet 'at i onal an# Cnt ernat i onal
3
HISTORY & DEVELOPMENT
OF ORGANISATION
%he S1nshi ne gro1p i s a pri vat e "ompany l i mi t e# 8hi "h pro#1"es
#i f f erent Ai n#s of t hi ngs+ -a"h an# every 1ni t has got ot her
i n#1st ri es of i t s t o8n+ C t "ont ai ne# 8hen t he f i rm 8as i n"orporat e#3
8ho 8ere t he rai se3 8hat 8ay i t s p1rpose3 8hat are t he pro#1"t s
man1f a"t 1re# .y t hem3 et "+
%hi s gro1p al l promot ers are most l y f rom t he (i l l age Sara3 8hi "h
"omes 1n#er t he Di st ri "t S1ren#ranagar+ %hey i n"orporat e# t o
"1l t i vat i on an# they have goo# .1si ness of "ot t on an# ot her pro#1"t s
i n (i l l age Sara+ C t i s est a.l i she# i n 1:54+ %hey st art e# a 1ni t of
man1f a"t 1ri ng of roof i ng t i l es 1n#er name an# st yl e 06 s+ S1nshi ne
%i l es an# pot t eri es at 0or.i + %hey have se"1re# mi l l f rom SBS 0ai n
Bran"h3 0or.i +
C n 1:5$3 they have organi se# anot her roof i ng t i l es 1ni t at !i l ap1r
=oa#3 0or.i 1n#er t he name an# st yl e of 06 s+ ?ayst ar C n#1st ri es+
%he 8orAers are very f ami l i ar t o 8orA i n t hi s i n#1st ry+
C n 1::13 they have organi se# anot her 1ni t of man1f a"t 1re of n1t s an#
.ol t s of 0S an# SS at (a#h8an )C DC 1n#er the name an# st yl e of
S1nshi ne Fast eners+
4
C n 1::43 they have st art e# t he other pro#1"t s+ %hey man1f a"t 1re of
"erami " gl aze# 8al l t i l es 1n#er t he name an# st yl e of 06 s+ S1nshi ne
Cerami "s+ C n 1::53 t hey have al so st art e# anot her i n#1st ry3 1n#er
t he name an# st yl e of 06 s+ ?ayson Cerami "s
!ooAi ng t o t he #eman# of "erami " f l oor t i l es e2peri en"e i n t hi s l i ne i s
most i mport ant an# t he gro1p has more t han / #eal ers net 8orA3
8hi "h i s ne"essary to .1si ness+ So3 t hey have al so st art e# anot her
i n#1st ry3 1n#er t he name an# st yl e of 06 s+ S1nhi l l Cerami "s *vt + !t #+
C n 2//23 they have al so st art e# anot her i n#1st ry3 1n#er t he name an#
st yl e of 06 s+ (armora )rani t o *vt + !t #+ %hi s i n#1st ryD s pro#1"t i s t o
man1f a"t 1re vi t ri f i e# t i l es onl y+
C t i s goo# for them that t hey #onD t have to f i n# anot her yo1ng t eam
.e"a1se i t i s al rea#y 8el l eE1i ppe# 8i t h t he fami l y mem.ers+
5
ORGANISATION CHART
Chairman
Chairman
Production
Department
Production
Department
Marketing
Department
Marketing
Department
Finance
Department
Finance
Department
Production
Manager
Production
Manager
Laboratory
Testing
Laboratory
Testing
Superision
Manager
Superision
Manager
!orkers
!orkers
Marketing
Manager
Marketing
Manager
State Marketing
Manager
State Marketing
Manager
Marketing
#$$icer
Marketing
#$$icer
Dispatch
%&ecutie
Dispatch
%&ecutie
C'erk
C'erk
Marketing
#$$ice
Marketing
#$$ice
Sa'es
Sa'es
Finance
(dministratie
Finance
(dministratie
Chie$
(ccountant
Chie$
(ccountant
(ccountant
(ccountant
Peon
Peon
)
SIZE OF THE FIRM
7""or#i ng t o t he #ef i ni t i on gi ven .y )overnment of Cn#i a3 t he si ze of
t he i n#1st ry "an .e #i vi #e# i nt o t hree mai n t ypes+
Smal l S"al e Organi sat i on
0e#i 1m S"al e Organi sat i on
!arge S"al e Organi sat i on
C f "ompanyD s i nvest ment i n pl ant an# ma"hi nery i s more than 3
"rores3 i t i s "al l e# l arge s"al e organi sat i on+
%he i nvest ment of F(armora )rani t o *vt + !t#+ G i n f i 2e# asset s i s of
=s+ 14/1/////+ %heref ore3 i t i s "omi ng 1n#er t he "at egory of l arge
s"al e organi sat i on+ C t al so 1ses manpo8er3 el e"t roni " ma"hi nery an#
havi ng more t han 1$// 8orAers+
*
FORM OF ORGANISATION
7""or#i ng to t he f orm of organi sat i on3 t he organi sat i on "an .e
#i vi #e# as fol l o8sH
*ri vat e se"t or 1ni t
*1.l i " se"t or 1ni t
?oi nt se"t or 1ni t
C n t hi s f i rm3 i t i s a pri vat e l i mi t e# f i rm+
+
LOCATION AND
SITE PREFERENCE
%he si t e of t hi s 1ni t i s l o"at e# at 567 4 'at i onal Hi gh8ay3 at Dh1va3
8hi "h i s onl y 15 &ms+ a8ay f rom 0or.i Ci t y+ C t i s i n "erami " zone
8i t h n1m.ers of ot her "erami " 1ni t s+ C t i s a mai n an# most i mport ant
part of i n#1st ry has "hosen very si mpl e an# s1i t a.l e l o"at i on+ C t
pl ays a vi t al rol e f or l o"at i on+
Land
C n Dh1va at 0or.i 3 l an# an# l a.o1r are f o1n# very "heap3 so (armora
(i t ri f i e# t i l es st art e# at t hi s pl a"e+
Labour
C n .i g "i t y l a.o1r "ost i s very hi gh3 .1t i n Dh1va at 0or.i provi #e
"heap an# e#1"at e# sAi l l e# l a.o1r .e"a1se of the "erami " zone i s
si t 1at e#+
Transport
C n Dh1va at 0or.i i s si t 1at e# i n "erami " zone3 so t ransport at i on
f a"i l i t i es are al so avai l a.l e+
,
TIME KEEPING SYSTEM
%i me Aeepi ng syst em i s very i mport ant as al l the 8orAers sho1l #
arri ve at report i ng t i me an# st art t hei r 8orA i mme#i at el y+ C f t hey are
i rreg1l ar t han t here 8o1l # .e l ess o1t "ome an# e2pe"t e# target 8i l l
not .e a"hi eve#+ %heref ore3 the 8orAers are gi ven "ar#s i n 8hi "h
t hei r arri val an# #epart 1re t i me i s 8ri t t en reg1l arl y an# t herefore
p1n"t 1al i t y i s mai nt ai ne#+
I ndustry
%hi s i n#1st ry i s r1nni ng f or "ont i n1o1s pro"ess i + e+ 24 ho1rs+ C t i s
8orAi ng i n 3 shi f t s+ %hey areH
/5H // 70 t o /4H // *0
/4H // *0 t o 12H // 0i #ni ght
12H // 0i #ni ght t o /5H // 70
Offi ce
Of f i "e ho1rs for i n#1st ry are as 1n#er+
/5H // 70 t o 12H // 'oon
/2H // *0 t o /H // *0
1-
11
Sr. Parti cul ars
1 C nt ro#1"t i on
2 =a8 0ateri al 7vai l a.i l i t y
3 =a8 0ateri al >se#
4 C nspe"t i on of ra8 mat eri al
5 %ypes of ma"hi nes
*ro"ess of pro#1"t i on
$ 7.o1t pro#1"t s
5 I1al i t y 0anagement
12
INTRODUCTION
%he pro#1"t i on of a f i rm i s "on"erne# 8i t h t he "reat i on of a pro#1"t
or servi "es reE1i re# t o sat i sf y "1st omer nee#s+ C n any .1si ness3
s1ppl i ers are nee#e# f or pro#1"t or servi "e3 i t i s E1i t e o.vi o1s that
a"t i vi t i es of pro#1"t i on syst em m1st .e rel at e# t o t he "1st omer
#eman# or ref l e"t e# i n t he "ont i n1o1s f l o8 of or#er+
C t i s t he most i mport ant #epart ment amongst t he ot her #epart ment s
of an organi sat i on+ *ersonnel #epart ment 3 f i nan"e #epart ment 3
marAet i ng #epart ment are very m1"h #epen#e# on pro#1"t i on
#epart ment+
13
RAW MATERIAL
AVAILABILITY
=a8 mat eri al s are t he .asi " reE1i rement for any i n#1st ry+ =a8
mat eri al s are "onvert e# i nt o f i ni she# goo#s af t er vari o1s pro"esses
on i t +
=a8 materi al s are avai l a.l e 8i t h hel p of roa#8ays i f p1r"hase# f rom
t he "o1nt ry+ C f t he mat eri al s are p1r"hase# f rom ot her "o1nt ri es than
i t i s avai l a.l e 8i t h hel p of rai l 8ays+
14
RAW MATERIAL USED
!i st of ra8 mat eri al s 1se# f or pro#1"t i on of vi t ri f i e# t i l es
Raw Materi al Pl ace where i t i s obtai ned
*ot s f el #spar =aB ast han
So#a f el #spar =aB ast han
I1art z =aB ast han
Bal l Cl ay =aB ast han
7shap1ra Cl ay &1t "h
&a#appa Cl ay 7n#hra *ra#esh
Chi na Cl ay )1B arat
>Arai ne Cl ay Cmport f rom -1rope
S%** Cmport f rom Chi na
Bo#y St ai n Cmport f rom C tal y
Sol 1.l e Sal t s Cmport f rom Chi na
!*) 0a#hya *ra#esh
)1B arat
Ji r"on Cmport f rom 71st ral i a
15
INSPECTION
OF RAW MATERIAL
=a8 mat eri al s are i nspe"t e# an# "he"Ae# .efore t hey are sent t o
pro#1"t i on #epartment + C t i s mai nt ai ne# i n (armora as per g1i #el i nes
of C SO9://2+
Fl o8 "hart f or i nspe"t i on of ra8 mat eri al "an .e sho8e# as f ol l o8s+
Sampl i ng f rom t r1"A
0CK "ont ent
)ri n#i ng
Dryi ng
*o8#er preparat i on
0CK a##i t i on
*ressi ng
Dryi ng
Fi ri ng
!oss on i gni t i on
Fi re# "ol o1r
<at er a.sorpt i on
1)
TYPES OF MACHINES
:/K of ma"hi neri es 1se# i n (armora (i t ri f i e# %i l es are i mport e# f rom
?apan+
!i st of 0a"hi neri es
<ei ghi ng hopper
Conveyor
<a#er
Bal l mi l l
St i rrer
Bl 1nger
Spray #ri er
Sl i p p1mp
Si l os
(i .rat or 8i t h magnet
-l evat or
Hy#ra1l i " press Lh// mt M
Chi l l i ng pl ant
!oa#i ng ma"hi ne
Hori zont al #ryer "ool er .o2
)l aze l i ne
>nl oa#i ng ma"hi ne
S"reen pri nt i ng ma"hi ne
Compensat or
1*
Hea# pol i shi ng l i ne
Fast si ngl e l ayer rol l er Ai l n
Chamf eri ng l i ne
So1ri ng l i ne
*l ast i " st rappi ng ma"hi ne
ForA l i f t
7i r "ompressor
(ert i "al #ri er
)enerators
1+
PROCESS OF PRODUCTION
*ro#1"t i on pro"ess i s very i mport ant pro"ess as the pro#1"t
man1f a"t 1re# i n t he "ompany sho1l # sat i sf y the nee# of the
"1st omer+ %he E1al i t y i s al so to .e mai nt ai ne# an# the gi ven target
sho1l # .e a"hi eve# i n t he gi ven t i me peri o#+ %he f ol l o8i ng are t he
mai n pro#1"t i on st ages+
Processi ng of raw materi al
%he f i rst an# f oremost st ep t o man1f a"t 1re vi t ri f i e# t i l es i s .at "hi ng
i + e+ f ee#i ng t he .o2 8i t h #i f f erent t ypes of "l ay a""or#i ng t o t he
per"ent age #e"i #e#+ Bat "hi ng i n"l 1#es fol l o8i ng t ypes of "l ay+
>Arai ne Cl ay 1K
Bal l Cl ay 5K
Chi na Cl ay 2/K
So#a Fel #spar 1:K
*ot ash Fel #spar 35K
I1art z 5K
Formati on of ti l e body and dryi ng
%he po8#er i s taAen f rom t he si l os an# af t er si evi ng on a vi .rat or
f i t t e# 8i t h a magnet 3 i t i s f e# i nt o hoppers of t he hy#ra1l i " press
8here t he po8#er i s presse# i n the shape of a t i l e of spe"i f i " si ze as
per t he "avi t y of t he #i e+ )reen t i l es "omi ng o1t of t he press are
sent t o t he hori zont al rol l er #ryer 8here t hey are heat e# t o a
spe"i f i e# t emperat 1re to remove t he moi st 1re+
1,
Preparati on of desi gns and screen pri nti ng of ti l es
C n t he gl aze l i ne an# pri nt i ng se"t i on3 vari o1s t ypes of #esi gns are
prepare# an# pri nt e# on t he #ri e# t i l es .y appl yi ng "ol o1rs on t he
s"reen pri nt i ng ma"hi ne+
Fi ri ng
%he t i l es thereaf t er are f e# i nt o t he f ast si ngl e l ayer rol l er Ai l n i n
8hi "h the t i l es are f i re#+ %he Ai l n has #i f f erent t emperat 1res rangi ng
f rom 5//
/
C to 15//
/
C i n #i f f erent zones+
Pol i shi ng
%he .aAe# t i l es are s1.B e"t e# t o pol i shi ng .y 1si ng 32 hea# pol i shi ng
l i ne+ %he t i l es are al so si #e "hamf ere#+ 01l t i f i ni sh t i l es #o not
nee# pol i shi ng operat i on+
Sorti ng and paci ng
%he pol i she# t i l es are s1.B e"t e# t o E1al i t y "he"Ai ng an# sort i ng3
8here an operat i on marAs o1t t i l es 8i t h #ef e"t s an# #i f f erent gra#es
E1al i t y+ Di f f erent gra#es of f i ni she# t i l es are t hen pa"Ae# i nt o
#i f f erent t ypes of pa"Ai ng .o2 8hi "h are marAe# a""or#i ngl y+

2-
ABOUT PRODUCTS
(armora (i t ri f i e# %i l es are man1f a"t 1ri ng vi t ri f i e# t i l es havi ng
vari o1s "at egori es an# si zes+ %hey man1f a"t 1re t i l es of #i f f erent
pl ai n "ol o1rs l i AeH
%erry "ot t a
01shroom
=1.y pi nA
?ai sal mer
Dove gray
C vory
?et .l a"A
<hi t e
7E1a mari na3 et "+
C n mar.l e seri es3 t hey are havi ng f ol l o8i ng range+
(og1e
(eni "e
(al eri e
(i 2en
(ol "ano
(i rgi n
(i t al
21

+
22
23
24

25
QUALITY MANAGEMENT
I1al i t y "ont rol means "he"Ai ng t he E1al i t y3 si ze3 shape3 "apa"i t y an#
1sef 1l ness of some of the sampl es sel e"t e# f rom l ot of t he f i ni she#
pro#1"t + C f any vari at i ons are t here t han t hey are t o .e "orre"t e# or
t hat 1sel ess pro#1"t i s sen# t o s"rap yar#+ 7 8el l #ef i ne# E1al i t y
management syst em sat i sf yi ng CSO ://192/// E1al i t y st an#ar# an#
"ont i n1al i mprove#+
2)
2*
Sr. Parti cul ars
1 C nt ro#1"t i on
2 Organi sat i on Chart
3 =e"r1i t ment an# Sel e"t i on
4 H1man =eso1r"e *l anni ng
5 *l a"ement & Cn#1"t i on
%rai ni ng of -mpl oyee
$ *erf orman"e 7pprai sal Syst em
5 <age & Sal ary 7#mi ni st rat i on
: %ra#e >ni on
1/ Col l e"t i ve Bargai ni ng
11 =e"or# &eepi ng Syst em
12 -mpl oyee Benef i t s
13 *rovi #ent F1n# S"heme
14 *romot i on & %ransf er
15 )ri evan"e Han#l i ng Syst em
1 C n#1st ri al =el at i on
2+
INTRODUCTION
*ersonnel management has a vi t al i mport an"e i n mo#ern i n#1st ri al
organi sat i on+ *ersonnel #epartment i s t he part of management 3
8hi "h i s pri mari l y "on"erne# 8i t h est a.l i shment an# mai nt enan"e of
personnel rel at i ons+
C n t hi s "ompany3 t here i s a separat e personnel #epart ment 3 8here al l
t he #e"i si on regar#i ng t he personnel D s i s taAen .y personnel
manager+ He has t he f i nal a1t hori t y+ %he personnel manager of t hi s
f i rm i s Shri *ramo#A1mar *+ *atel +
2,
ORGANISATION CHART
C n (armora (i t ri f i e# %i l es *vt + !t #+ 3 separat e #epart ment f or
personnel f or t he a"hi evement of goal s an# the personnel manager
has a1t hori t y an# hi gher st at 1s i n t he organi sat i on i n hi s o8n
#epart ment+
.oard o$ Director
Managing Director
%&ecutie Director
Personne' Director
3-
RECRUITMENT
AND SELECTION
Recrui tment
-very f i rm or "ompany nee#s persons t o perf orm #i f f erent 8orAs+ Cn
t hi s shi f t i ng pro"ess onl y manpo8er have .een #et ermi ne#3
re"r1i t ment i s ne2t l ogi "al st ep+ C t i s a l i nAi ng a"t i vi t y .ri ngi ng
t oget her t hose 8i t h B o. an# t hose seeAi ng B o.+
7""or#i ng to one a1t hor3 F=e"r1i t ment i s t he pro"ess of f i n#i ng an#
att ra"t i ng "apa.l e appl i "ant s f or empl oyment + %he pro"ess .egi ns
8hen ne8 res1l t s are so1ght an# en#s 8hen t hei r appl i "at i ons are
s1.mi t t e#+ %he res1l t i s a pool of appl i "ant s f rom 8hi "h ne8
empl oyees are sel e"t e#+ G
Sel ecti on
Sel e"t i on i s a pro"ess of "aref 1l l y "hoosi ng t he "an#i #at es 8ho of f er
t hemsel ves f or appoi nt ment + C n sel e"t i on many pro"esses appl i es on
ra8 mat eri al .1t 1ni t 8ant s f e8 persons+ %hi s i s one of the most
i mport ant responsi .i l i t i es+ C n sel e"t i on3 the person 8ho i s havi ng
Ano8l e#ge as 8el l as e2peri en"e i s sel e"t e#+
7""or#i ng to one a1t hor3 FC t i s t he pro"ess of #i f f erent i at i ng .et 8een
appl i "ant s i n or#er t o i #ent i f y those 8i t h a great er l i vel i hoo# of
s1""ess i n a B o.+ G
31
Here i n "ase of (armora )rani t o3 t he "o9sel e"t i on pro"ess i n"l 1#es
.asi " fo1r mai n st eps+
*rel i mi nary sear"hi ng i nt ervi e8
Che"Ai ng of ref eren"e
Comprehensi ve i nt ervi e8
Fi nal empl oyment #e"i si on+
32
HUMAN
RESOURCE PLANNING
H1man reso1r"e pl anni ng i s 1n#erst oo# as the pro"ess of fore"ast i ng
an organi sat i onD s f1t 1re #eman# f or an# s1ppl y of the ri ght t ype of
peopl e i n the ri ght n1m.er+ C t i s onl y af ter t hi s t hat t he h1man
reso1r"e #epart ment "an i ni t i at e a re"r1i t ment an# sel e"t i on pro"ess+
H1man reso1r"e pl anni ng i s a s1.9syst em i n t he t ot al organi sat i onal
pl anni ng+ Organi sat i onal pl anni ng i n"l 1#es management a"t i vi t i es
t hat set t he "ompanyD s o.B e"t i ves f or t he f 1t 1re an# #et ermi ne the
appropri at e means f or a"hi evi ng t hose o.B e"t i ves+ H1man reso1r"e
pl anni ng fa"i l i t at es t he "api t al i sat i on of t he "ompanyD s o.B e"t i ves .y
provi #i ng t he ri ght t ype an# ri ght n1m.er of personnel + H1man
reso1r"e pl anni ng i s l i Ae mat eri al pl anni ng t hat est i mat e the t ype an#
ann1i t y of the mat eri al s an# s1ppl i es nee#e# to f a"i l i t at e t he
man1f a"t 1ri ng a"t i vi t i es of t he organi sat i on+ H1man reso1r"e
pl anni ng i s vari o1sl y "al l e# manpo8er pl anni ng or empl oyment
pl anni ng+
C n "ase of t hi s i n#1st ry3 h1man reso1r"e pl anni ng i s #one as per t he
nee#+
33
PLACEMENT & INDUCTION
7n appl i "ant 8ho has "l eare# al l t he h1r#l es i n t he sel e"t i on
pro"e#1re i s of f ere# a B o.+ %he mai n pro.l em af t er f i nal sel e"t i on i s
t o pl a"e hi m on some s1i t a.l e B o.+ %he o1t of of f eri ng t he B o. t o a
f i nal l y sel e"t i ng "an#i #at e i s "al l e# pl a"ement + %he sel e"t i on
pro"e#1re "omes 8i t h pl a"ement of 8orAers on t he B o.+
C n#1"t i on i s a t e"hni E1e .y 8hi "h a ne8 empl oyee i s reha.i t 1at e#
i nt o t he "hange# s1rro1n#i ng an# i nt ro#1"e# t o t he pra"t i "es3
pol i "i es an# p1rpose of t he organi sat i on+ C n ot her 8or#s3 i n#1"t i on
means i nt ro#1"i ng or ori ent i ng a ne8 empl oyee t o the organi sat i on
an# t o f ol l o8 1p f or hi s a#B 1st ment i n t he organi sat i on+
C n t hi s i n#1st ry3 8hen a ne8 empl oyee i s sel e"t e#3 he i s Aept 1n#er
t he s1pervi si on of hi s s1peri or 8here he i s t rai ne#+ %he ne8
empl oyee i s provi #e# 8i t h the operat i onal Ano8l e#ge that i s spe"i f i "
t o t he posi t i on an# l o"at i on+
34
TRAINING OF EMPLOYEE
%rai ni ng ref ers t o the i mpart i ng of spe"i f i " sAi l l s a.i l i t i es an#
Ano8l e#ge t o an empl oyee+
C t i s any at t empt t o i mprove "1rrent or f 1t 1re empl oyeeD s perf orman"e
.y i n"reasi ng an empl oyeeD s a.i l i t y to perf orm t hro1gh l earni ng3
1s1al l y .y "hangi ng t he empl oyeeD s at t i t 1#e or i n"reasi ng hi s6 her
sAi l l s an# Ano8l e#ge+ %he nee# f or t rai ni ng i s #etermi ne# .y t he
empl oyeeD s perf orman"e #ef i "i en"y+
7t present t rai ni ng of 8orAers i s ne"essary .e"a1se many B o.s have
ass1me# hi ghl y t e"hnol ogi "al "hara"t er an# 1n#er a1t omat i on+ <e
reE1i re hi ghl y sAi l l e# operat i ves+ C n (armora )rani t o3 t he 8orAers
8ho nee# t rai ni ng are Aept 1n#er t hei r s1pervi sors 8ho gi ve t hem
t rai ni ng 8hi l e t rai ni ng f or st af f mem.ers or manageri al l evel i s gi ven
on t he B o.+
35
PERFORMANCE
APPRAISAL SYSTEM
*erf orman"e apprai sal i s t he assessment of an i n#i vi #1al D s
perf orman"e i n a syst emat i " 8ay+ %he perf orman"e .ei ng meas1re#
agai nst s1"h f a"t ors as B o. Ano8l e#ge3 E1al i t y an# E1ant i t y of o1t p1t 3
i ni t i at i ve3 l ea#ershi p a.i l i t i es3 s1pervi si on3 #epen#a.i l i t y3 "o9
operat i on3 B 1#gement 3 versat i l i t y3 heal t h an# l i Ae assessment sho1l #
not .e "onf i ne# t o past perf orman"e al one+ *ot ent i al s of t he
empl oyee f or f 1t 1re perf orman"e m1st al so .e assesse#+
C n (armora )rani t o3 t he s1pervi sor sees t he empl oyeeD s a.i l i t y t o #o
8orA properl y an# ef f i "i ent l y3 8het her he 1n#erst an# hi s
responsi .i l i t y or not 3 ho8 i s hi s .ehavi o1r t o8ar#s hi s "ol l eag1es3
et "+
3)
WAGE & SALARY
ADMINISTRATION
<age an# Sal ary 7#mi ni st rat i on refers to the est a.l i shment an#
i mpl ement at i on of so1n# pol i "i es an# pra"t i "es of empl oyee
"ompensat i on+
<ages are t he e"onomi " "ompensat i on pai # t o t he 8orAers f or
servi "es #eri ve# .y t hem+ C t "an .e #i vi #e# i nt o t 8o t ypes i + e+ pi e"e
8age an# t i me 8age+ C n (armora3 there i s t i me 8age syst em an# i t
i s pai # on mont hl y .asi s+ %here 8ages are "al "1l at e# as per mont hl y
8age rate a""or#i ng t o t he mi ni m1m 8ages a"t of government +
Sal ari es are pai # on mont hl y .asi s an# i t s amo1nt i s .y the "ompany
a""or#i ng t o 8orAi ng ef f i "i en"y of the empl oyee+
3*
TRADE UNION
%ra#e 1ni on means t he 1ni on of t he 8orAers 8ho are permanent or
t emporary i n t he 1ni t 3 8here they are 8orAi ng+
C n (armora )rani t o3 t here i s no spe"i al t ra#e 1ni on+ %he p1rpose t o
maAe t hese 1ni ons i s mai nt ai ni ng t he i nt erest of 8orAers an#
management + %hese 1ni ons #o not #i st 1r. 8i t ho1t any spe"i al
pro.l em an# i nt erf ere i n ro1t i ne 8orA+ %hey al 8ays t ry to mai nt ai n
rel at i ons .et 8een empl oyees an# management st af f +
3+
COLLECTIVE BARGAINING
Col l e"t i ve .argai ni ng means t he pro"ess i n 8hi "h "on#i t i ons of
empl oyment are #et ermi ne# .y agreement .et8een represent at i ve of
t he 1ni on on one han# an# those of t he empl oyer on t he other han#+
C t i s "al l e# F"ol l e"t i veG .e"a1se .ot h t he empl oyer an# empl oyee a"t
as a gro1p rat her t han i n#i vi #1al s+ Ct i s #es"ri .e# as F.argai ni ngG
.e"a1se t he metho# of rea"hi ng an agreement i nvol ves proposal s
an# "o1nter proposal s3 of f ers an# "o1nt er of fers+ C n t he hi ghl y
i n#1st ri al i ze# #emo"rat i " so"i et i es of t he 8est 3 more than :/K of t he
#i sp1t es are .et 8een l a.o1r an# management 8hi "h are set t l e#
t hro1gh "ol l e"t i ve .argai ni ng pro"ess+
C n (armora )rani t o3 management i s havi ng agreement 8i t h the
empl oyees regar#i ng 8age3 8orAi ng "on#i t i ons3 promot i on3 t ransf er
an# ot her f a"i l i t i es l i Ae me#i "al fa"i l i t y3 et "+
3,
RECORD KEEPING SYSTEM
C t i s very m1"h ne"essary for an organi sat i on t o Aeep t he re8ar# of
i t s 8orAers an# many ot her #etai l s rel at e# to i t +
%he re8ar# "ont ai ns personnel as 8el l as on t he B o. ef f i "i en"y
i nf ormat i on of an empl oyers or 8orAers+ C n (armora )rani t o3 t he
s1pervi sor sees the empl oyee a.i l i t y t o #o 8orA properl y an#
eff e"t i vel y 8hether he 1n#erst an# hi s responsi .i l i t y or not 3 ho8 i s hi s
.ehavi o1r t o8ar#s hi s "ol l eag1es3 et "+
4-
EMPLOYEE BENEFITS
'o8 a #ay3 most of t he f i rms provi #e t he provi #ent f1n# s"heme or
other f a"i l i t i es to t hei r 8orAers+ C t i s i mport ant as i t i s one Ai n# of
se"1ri t y of a 8orAer+
(armora )rani t o provi #es vari o1s moni t ory an# non moni t ory
.enef i t s an# servi "es l i AeH
!onus 1/K e2t ra .on1s i s pai # t o 8orAers+
"ll owances (ari o1s t ypes of al l o8an"es are gi ven t o 8orAers+
(armora provi #es t 8o 8heel er f a"i l i t i es LHon#a & Spl en#orM an#
1//K e2pense of pet rol +
Statutory #el fare Measures >n#er thi s3 t he "ompany
provi #es f i rst ai # fa"i l i t y3 "ol # 8ater fa"i l i t y3 "ompany #i st ri .1t es
s8eet s an# ot her eat a.l es on t he f est i val s l i Ae Dashera3 Di 8al i 3
et "+
Loan Faci l i ty !oan i s provi #e# t o empl oyees 8hen i n nee#+
%hey are not "hargi ng any t ype of i nt erest on the l oan+ C t i s
repai # i n i nst al l ment s+
41
PROVIDENT FUND SCHEME
*rovi #ent f 1n# s"heme i s f a"i l i t y provi #e# t o every empl oyee may .e
at hi gh post or l o8 post + Cn t hi s s"heme3 a "ert ai n per"ent of
empl oyeeD s sal ary i s ori ent e# .y t he f i rm an# on that 12K of i nt erest
i s pai # an# empl oyee a##s very "ert ai n f i 2e# per"ent to i t 3 t he
i nt erest i s pai # on .ot h empl oyee an# empl oyers amo1nt +
%hi s i n#1st ry has a#opt e# t hi s s"heme+ %hey are p1t t i ng 12K sal ary
as *rovi #ent F1n#3 8hi "h i s ref1n#a.l e af ter the ret i rement of
empl oyee or 8hen he i s goi ng a.roa# f or permanent set t l ement or
8hen he i s goi ng f or another B o.+
42
PROMOTION & TRANSFER
Promoti on
%he promot i on means t o #o 1pl i f t ment 8i t hi n t he organi sat i on+ 7t
t hi s st age empl oyeeD s 8age an# sal ary st at1s3 prest i ge moves
t o8ar#s the t op l evel + %hei r t hi nAi ng i s al so i n"reasi ng 1p i n hi s
#1t i es an# responsi .i l i t i es+
%herefore3 a promot i on i s a vert i "al 1p8ar# movement i n ranA &
responsi .i l i t y+
Transfer
%he t ransf er i s a pro"ess of pl anni ng t he empl oyees i n the posi t i on
8here t hey are l i Ael y t o .e more ef fe"t i ve3 or 8here t hey are l i Ael y to
get more B o. sat i sf a"t i on or i t i s movement of an empl oyee f rom one
B o. t o anot her 8i t ho1t i nvol vi ng any s1.st ant i al "hanges i n hi s
#1t i es3 responsi .i l i t y3 st at 1s3 et "+
%herefore3 t ransf er i s e2"hange i n B o. 8here ne8 B o. i s s1.st ant i al l y
eE1al to ol # i n terms of pay3 st at 1s an# responsi .i l i t i es+
%hi s "ompany i s onl y 2 years ol #3 so t here i s no s1"h pol i "y an#
programs form1l at e# f or promot i on as 8el l as t ransf er+
43
GRIEVANCE
HANDLING SYSTEM
)ri evan"e i s any #i s"o1nt or #i ssat i sf a"t i on3 8hether e2presse# or
not 3 8het her val i # or not 3 ari si ng o1t of anyt hi ng "onne"t e# 8i t h t he
"ompany3 8hi "h an empl oyee t hi nAs or .el i eves or even f eel s t o .e
1nf ai r3 1nB 1st or i neE1i t a.l e+
C n "ase of (armora )rani t o3 most of empl oyees are sat i sf i e# an#
management al 8ays t ri es t o sat i sf y nee#s of empl oyees as E1i "Al y as
possi .l e+ C f any pro.l em ari ses t han rel at e# manager 8i l l t ry t o sol ve
i t +
44
INDUSTRIAL RELATION
C n#1st ri al rel at i on ref ers t o t he rel at i on of management 8i t h t he
empl oyees+ %hi s i s one i mport ant f a"t or3 8hi "h af f e"t s t he s1""ess
of any i n#1st ry+ %he rel at i on .et 8een management an# 8orAers
sho1l # .e namel y so as t o r1n t he i n#1st ry smoot hl y+
I nternal Rel ati on
(armora )rani t o C n#1st ry i s "on"erne# 8i t h the management an#
8orAers share .reat hi ng rel at i ons+ %hey are 1ni t e# an# "onsi #er
t hei r 1ni t as a se"on# f ami l y+
$%ternal Rel ati on
-2t ernal rel at i on means t he rel at i on of 1ni t mem.ers of e2t ernal
so"i et y l i Ae ot her i n#1st ri es3 government 3 "1st omers3 et "+ (armora
)rani t o has goo# e2t ernal rel at i ons+
45
4)
Sr. Parti cul ars
1 C nt ro#1"t i on
2 Organi sat i on Chart
3 0arAet Si ze
4 0arAet Segment at i on
5 *ri "i ng
7#vert i sement
$ Channel of Di st ri .1t i on
5 0arAet =esear"h
: Cre#i t Fa"i l i t y
1/ Sal es *romot i on
11 -2port pot ent i al
12 Compet i t ors
13 Cons1mer pro.l em han#l i ng
4*
INTRODUCTION
0arAet i s t he pl a"e 8here .1yi ng an# sel l i ng i s "arri e# o1t .y .1yers
an# sel l ers i + e+ t ra#i ng a"t i vi t y are "arri e# o1t +
0arAet i ng i s a so"i al an# management pro"ess that i nvol ves
i #ent i f yi ng 1nsat i sf i e# nee#s or 8ant s of t he "ons1mers3 pro#1"i ng
goo#s or servi "es t o sat i sf y t hose nee#s or 8ant s3 #et ermi ni ng
appropri at e pri "e3 promot i on an# #i st ri .1t i ng an# mai nt ai ni ng rel at i on
8i t h t he marAet +
C n t o#ayD s mo#ern area ea"h an# every f i rm gi ves pri ori t y t o have a
#i f f erent marAet i ng #epart ment + 0arAet i ng i nvol ves the a"t i vi t i es
s1"h as a#vert i si ng3 p1.l i shi ng3 marAet resear"h3 #i st ri .1t i on aspe"t 3
sal es promot i on3 et "+
4+
ORGANISATION CHART
.oard o$ Director
Chairman
Managing Director
Marketing Manager
(ssistant Manager
/egiona' Manager
District Manager
(rea Manager
Sa'esman
4,
MARKET SIZE
7s per S7&-% C 'D>S%=C 7! DC )-S%3 ?>'- 1::3 si ze of (i t ri f i e#
t i l es i s as 1n#er+
%he vi t ri f i e# t i l es marAet si ze i s est a.l i she# at =s+ 525 Crores3 8here
as f l oor t i l es segment i s =s+ 3// Crores+ %he #eman# f or t hi s t i l e i s
gro8i ng at pa"e of 3/K+ %he pro#1"t i on "apa"i t y i s e2pe"t e# t o
.1l ge .y nearl y 5+ 35 !a"s t ones .y 1::$9:5+
5-
MARKET SEGMENTATION
0arAet segment at i on i s .ase# 1pon t he marAet ori ent e# st rat egi es
an# phi l osophy segment at i on gi ves spe"i al emphasi s on t he #eman#
si ze of the marAet +
F0arAet segment at i on i s a met ho# of a"hi evi ng ma2i m1m marAet
response f rom l i mi t e# marAet i ng reso1r"esG .y the marAet s f or t o
i #ent i f y t he t arget "1st omer+ )eneral l y3 there are t 8o t ypes of
marAet segment at i on+
*eopl e ori ent e# approa"h
Cons1mer #eman# or pro#1"t ori ent e# approa"h+
C n "ase of (armora3 there i s no nee# f or marAet segment at i on+ %hei r
marAet i s f i 2e#3 so t hey t hi nA t hat t here i s no nee# of marAet
segment at i on+ %hey pro#1"e the i t em a""or#i ng to or#ers they
re"ei ve+
51
PRICING
*ri "e i s t he amo1nt "harge# for t he pro#1"t or servi "e i n"l 1#i ng any
8arrant i es or g1arantees3 #el i very3 #i s"o1nt s3 servi "es or ot her i t ems
t hat are pai # of the "on#i t i ons of sal e an# are not pai # f or
separat el y+ %o the .1yer pri "e i s a pa"Aage or e2pe"t at i ons an#
sat i sf a"t i ons+
*ri "i ng i s an i mport ant #e"i si on t hat every "ompany has t o t aAe hi gh
pri "e or l o8 pri "e may "reat e a .a# rep1t at i on of "ompany+ %he
pri "e of a pro#1"t i s a "r1"i al #e"i si on+
C n (armora )rani t o3 pri "i ng pol i "y i s "ost N prof i t + <hat ever
e2penses have i n"1rre# #1ri ng the man1f a"t 1ri ng of pro#1"t i s
"onsi #ere# N prof i t i s t oo i n"l 1#e#+ Compet i t ors pri "e are al so
"onsi #ere#3 t hei r pri "es are hi gher t han t hei r "ompet i t ors+
52
ADVERTISEMENT
'o8 a #ay3 marAet i ng pl ays an i mport ant rol e f or the ent i re
organi sat i on+ 0arAet i ng i s very m1"h ne"essary f or al l the pro#1"t s
as 8i t ho1t marAet i ng the "ons1mer 8i l l have l a"A of i nf ormat i on
a.o1t t he pro#1"t s+ %h1s3 to maAe t he "ons1mers a8are of t he
pro#1"t 3 marAet i ng i s #one+
(armora a#vert i se thei r pro#1"t s on very l arge s"al e+ On Chi t ra9
!eAha3 Hoar#i ngs an# t oget her+ %hey a#vert i se t hei r pro#1"t s on
t el evi si on an# al so #o 8al l pai nt i ngs al l over C n#i a+ %hey al so
#i st ri .1t e pamphl et s f or t he same+
Sl ogan&9'(OMPL$T$ TI LI )* SOL+TI O),
53
CHANNEL
OF DISTRIBUTION
%he 8or# FChannel G has i t s ori gi n to the Fren"h 8or# 1se# f or
FCanal G+ %h1s3 "hannel i s ro1t e t hro1gh 8hi "h goo#s passes f rom
one en# to anot her+ C n ot her 8or#s3 the ro1t e thro1gh 8hi "h goo#s
move f rom t he pl a"e of pro#1"t i on to the pl a"e of "ons1mpt i on i s
"al l e# FChannel Di st ri .1t i onG+ Channel of #i st ri .1t i on i s t he path8ay
or ro1te t hro1gh 8hi "h goo#s are t ransf erre# f rom t he han#s of
pro#1"er t o t he "ons1mers or f rom t he sel l er to t he .1yer+
7""or#i ng t o one a1t hor3 F7 "hannel of #i st ri .1t i on f or a pro#1"t i s
t he ro1te t aAen .y t he t i t l e t o t he goo#s as t hey move f rom the
pro#1"er t o 1l t i mat e "ons1mer+ G
C n t hi s i n#1st ry3 t he #i st ri .1t i on "hannel i s
%here are a.o1t 3// #eal ers i n al l st at es of "o1nt ry+
Manu$acturing
#$ Company
Dea'ers
Consumers
54
MARKET RESEARCH
0arAet resear"h i s the syst emat i " an# i nt el l i gent i nvest i gat i on or
st 1#y of t he F8ho3 8hat 3 8here3 8hen3 8hy an# ho8 of a"t 1al an#
pot ent i al .1yers+ G
C t i s t he syst emat i " gat heri ng re8ar#i ng an# anal yzi ng of #at a a.o1t
pro.l ems "onne"t e# 8i t h t he marAet pl a"e+ Ct i s t he s"i ent i f i " an#
"ont rol l e# pro"ess of gatheri ng of non ro1t i ne marAet i ng i nf ormat i on
hel pi ng management t o sol ve marAet i ng pro.l ems+ C t a"t s as t he
i nvest i gat i ve ai ms of marAet i ng manager an# management t ool i n
pl anni ng "ont rol "y"l e+
C n t hi s i n#1st ry3 f i rst of al l t hey st 1#y a.o1t "1st omers reE1i rement s+
%hey t ry t o i nt ro#1"e goo# f a"i l i t i es every t i me3 t hey have a
marAet i ng resear"h t eam 8hi "h goes al l over "o1nt ry+
55
CREDIT FACILITY
%o r1n the .1si ness smoot hl y an# reg1l ar "ash f l o83 "ompany gi ves
some "re#i t f a"i l i t y t o the .1yers+
(armora al so #oes t he same t hi ng+ %hey sel l t hose pro#1"t s i n the
marAet on "ash an# "re#i t .asi s+ %hey gi ve 3 "rores "re#i t f a"i l i t y t o
t he .1yers+
5)
SALES PROMOTION
Sal es promot i on "onsi st s of short t erm i n"ent i ves t o en"o1rage
p1r"hase or sal es of a pro#1"t or servi "e+ C t i s #eman# st i m1l at i ng
#evi "es #esi gne# t o s1ppl ement a#vert i si ng an# f a"i l i t at e personal
sel l i ng+ C t i s a #i re"t i n#1"ement 8hi "h of f ers an e2t ra val 1e an#
i n"ent i ve f or the pro#1"t t o an# sal es f or"e #i st ri .1t ors to 1l t i mat e
"1st omers+
C n t hi s i n#1st ry3 t hey #o not a#opt any t e"hni E1e .e"a1se of pot ent i al
marAet i ng an# pot ent i al "1st omers+
5*
EXPORT POTENTIAL
<i t h maB or marAet operat i ng 1p an# gap of t e"hnol ogi "al
a#van"ement i n t he man1f a"t 1ri ng .ei ng narro8e# t he marAet for
pro#1"t s 8i l l gro8+ Ho8ever3 i n mai nl y #epen# 1pon t he "onf ormi t y
t o #evel op "o1nt ri es st ri "t st an#ar#s shal l #et ermi ne gro8t h+ %he
i n"rease# pro#1"t i on "apa"i t i es shal l see t he "ompani es movi ng
t o8ar#s #evel ope# e2port marAet + C n#i an "erami " i n#1st ry i n spi t e of
a#vant ages a""or#i ng o1t of l o8 l a.o1r "ost s i s 8ro1ght 8i t h t he
pro.l em of E1al i t y an# #esi gn "ompani es are f ort i f yi ng t hei r =&D
#esi gns+
5+
COMPETITORS
C t i s ri ght l y sai # t hat3 F<i t ho1t "ompet i t ors marAet #oes not s1rvi ve+ G
(armora i s al so st arvi ng i n t o sal e i t s pro#1"t s i n t he "ompet i t i ve
marAet .y "ont i n1o1s #evel opment of a pro#1"t f i n#i ng ne8 areas of
"ons1mpt i on+
%hei r "ompet i t ors are
&aB ari a
Bel l
H = ?ohnson3 et "+
5,
CONSUMER
PROBLEM HANDLING
FC1st omer i s the Ai ngG of the marAet 3 i s a very at t ra"t i ve sl ogan+
Cons1mers general l y never f a"e any pro.l em f or (armora .1t i n
spi t e of t hi s3 i f any pro.l em ari ses t han f ol l o8i ng hi erar"hi es of
pro.l em han#l i ng i s f ol l o8e#+
Prob'em o$ 0oernment
Prob'em o$ 0oernment
(gent
(gent
Marketing Peop'e
Marketing Peop'e
%&perts o$ Company
%&perts o$ Company
Discussion
Discussion
So'ution
So'ution
)-
)1
Sr. Parti cul ars
1 C nt ro#1"t i on
2 Organi sat i on Chart
3 Capi t al St r1"t 1re
4 7""o1nt i ng *ol i "y
5 0eans of Fi nan"e
<orAi ng "api t al reE1i rement
$ So1r"es of f1n#s
5 Fi nan"i al *l anni ng
: *roB e"t "ost
1/ Hi ghl i ght s of prof i t a.i l i t y
11 =at i o 7nal ysi s
12 !everage 7nal ysi s
)2
INTRODUCTION
Fi nan"e pl ays a very i mport ant rol e i n any t ype of t he f i rm+ From the
i ni t i al st age a8ar#s money i s nee#e# f or the i nf ormat i on regi st rat i on
of t he f i rms3 l i st i ng of t he f i rm+ Fi nan"e i s nee#e# f or maAi ng
ne"essary #o"1ment s+
Fi nan"e "onsi st s of pro"1ri ng f 1n#s3 managi ng an# 1t i l i zi ng t hem
eff i "i ent l y i n or#er t o ma2i mi ze t he prof i t 3 8hi "h i s 1l t i mat e goal of
any organi sat i on+
C n (armora %i l es3 t he "api t al i s pro"1re# .y i ss1i ng eE1i t y shares+
%he se"1re# l oan of t hi s i n#1st ry i s :4////// an# t he 1nse"1re#
l oan of 2//59/ i s #eposi t s f rom rel at i ves of #i re"t ors i + e+ of =s+
1///////+
)3
ORGANISATION CHART
Finance Cum (ccount
Department
Finance Cum (ccount
Department
Finance Manager
(nd (ccountant
Finance Manager
(nd (ccountant
(ssistant (ccount
(ssistant (ccount
Computer Section
Computer Section
)4
CAPITAL STRUCTURE
*ro"1rement of "api t al i s t he most i mport ant pro"ess of an
organi sat i on+ Capi t al "an .e of t 8o t ypes i + e+ o8nershi p "api t al an#
.orro8e# "api t al + O8nershi p "api t al "an .e pro"1re# .y i ss1i ng
eE1i t y shares an# somet i mes pref eren"e shares an# .orro8e#
"api t al "an .e pro"1re# .y i ss1i ng #e.ent1res3 .anA l oan3 et "+
%he "api t al st r1"t 1re of (armora i s very si mpl e as i t has i ss1e#
#esi ra.l e eE1i t y #e.t rat i on of 1H2+
)5
ACCOUNTING POLICY
7""o1nt i ng pol i "y of (armora )rani t o as 1n#erH
%he "ompany mai nt ai ns i t s a""o1nt s on hi st ori "al "ost .asi s+ %he
"1rrent asset s3 l oans3 an# a#van"es3 l i a.i l i t i es are appro2i mat el y of
val 1e st at e# i f real i se# i n or#i nary "o1rse of .1si ness+
%he "ompany f ol l o8s the a""r1al met ho# of a""o1nt i ng an# al l
"l ai ms3 re"ei va.l es an# l i a.i l i t i es are provi #e# on t hat .asi s+
Depre"i at i on i s provi #e# #1ri ng year at prevai l i ng rat es pres"ri .e# .y
"ompanyD s a"t 1:5+
))
MEANS OF FINANCE
%he proB e"t i s t o .e f 1n#e# t hro1gh promot erD s eE1i t y f 1n#s+ %erm
l oan as al so 8orAi ng "api t al fa"i l i t i es f orm .anA an# 1nse"1re# l oans
f rom t he rel at i ves of promot ers+
Sr. Parti cul ars "mount -Lacs.
1 Di re"t ors eE1i t y
Sharehol #ers eE1i t y
$/
455
%ot al -E1i t y 525
2 %erm !oan :3
3 >nse"1re# !oan :5
Total /001
C t i s propose# t hat 1nse"1re# l oan 8i l l not .e repai # t i l l repayment
peri o# of t erm l oan i s not over+
)*
WORKING
CAPITAL REQUIREMENT
<orAi ng "api t al reE1i rement means i t i s ne"essary t o mai nt ai n st o"As
of ra8 mat eri al s an# t o f i nan"e t he f 1n#s .l o"Ae# i n goo#s i n
pro"ess3 f i ni she# goo#s3 overhea#s3 et "+ %otal 8orAi ng "api t al
reE1i rement f or f i rst year has .een est i mat e# at =s+ 455 !a"s+ %he
8orAi ng "api t al i s propose# t o .e thro1gh BanA f i nan"e t o t he t 1ne
=s+ 23// !a"s an# promot i ons f 1n#s at =s+ 1/ !a"s+
)+
SOURCES OF FUNDS
7 man1f a"t 1ri ng "ompany reE1i res "api t al f or t hese p1rposes+
%o a"hi eve or "reat e f i 2e# asset s
<orAi ng "api t al f or f i nan"i ng #ay t o #ay man1f a"t 1ri ng an#
marAet i ng operat i ons+
Capi t al f or e2pansi on3 mo#erni zat i on3 et "+
7 "ompany has t 8o mai n so1r"es of "api t al
C nt ernal so1r"es
-2t ernal so1r"es
(armora )rani t o *vt + !t #+ i s havi ng i nt ernal so1r"e of f i nan"e+ %he
"ompany has i t s o8n share "api t al an# have t aAen l oan f rom the
.anA+
),
FINANCIAL PLANNING
Fi nan"i al management al so reE1i res managi ng f or ef f e"t i ve
management of f i nan"e as i t i s t he part of management + Fi nan"i al
pl anni ng means #e"i si ons to .e t aAen to a"hi eve .asi " o.B e"t i ves of
t he f i rm+
%he .asi " o.B e"t i ve of f i nan"e pl anni ng i s t o rai se t he ne"essary
f 1n#s as an# 8hen nee#e#+ 7t mi ni m1m "ost "ash sho1l # .e
"ont rol l e# properl y+ %here are three t ypes of f i nan"i al pl anni ng+
Short t erm pl anni ng
0e#i 1m t erm pl anni ng
!ong t erm pl anni ng
C n (armora )rani t o *vt + !t#+ t here i s l ong term f i nan"i al pl anni ng+
*-
PROJECT COST
Sr. Parti cul ars "mount -Lacs.
1 !an# 1+ //
2 Fa"t ory B1i l #i ng 245+ //
3 C mport e# 0a"hi nery 'e8 55:+ //
4 C n#i geno1s 0a"hi neri es 435+ //
5 -l e"t ri "al C nst al l at i ons 54+ //
%ool s 4+ //
$ C nst al l at i ons 3+ //
5 BanA )1arant ee f or -*) $+ //
: )-B Deposi t 4/+ //
1/ Comp1t ers 3+ //
11 F1rni t 1re 4+ //
12 Ot her 0i s"el l aneo1s 7sset s 2+ //
13 *rel i mi nary an# pre9operat i ve e2penses 2/+ //
14 *rovi si on f or "ont i ngen"i es 2/+ //
15 %ot al "api t al "ost of proB e"t 14/1+ //
1 0argi n money for 8orAi ng "api t al 155+ //
Total Pro2 ect (ost /001. 33
*1
HIGHLIGHTS
OF PROFITABILITY
Sr. Parti cul ars 4ear 5330637
1 %ot al C n"ome 2245
2 =a8 mat eri al an# pa"Ai ng "ost :3/
3 *o8er "ost 21
4 F1el "ost 324
5 )ross prof i t 3:$
%ot al i nt erest 13$
$ 'et prof i t .efore t a2 12
5 %a2 3:
: 'et prof i t af ter ta2 Lnet "ashM 122
1/ 7""r1al s 31:
*2
RATIO ANALYSIS
=at i o anal ysi s i s an a1#i .l y 1sef 1l for f i nan"i al anal ysi s+ C t i s
#ef i ne# as syst emat i " 1se of rat i o to i nt erpret t he f i nan"i al
st at ement s3 so t hat st rengt h an# 8eaAness of a f i rm as 8el l as i t s
hi st ori "al perf orman"e an# "1rrent f i nan"i al "on#i t i ons "an .e
#et ermi ne#+ %he fol l o8i ng are rat i o of (armora )rani t o as fol l o8s+
(urrent Rati o
O C1rrent 7sset s 6 C1rrent !i a.i l i t i es
O $342/// 6 4:$////
O 1+45K
*ross Profi t Rati o
O )ross *rof i t 6 'et Sal es 2 1//
O 112///// 6 4:43/// 2 1//
O 22+ 5K
Operati ng Rati o
O LCost of goo#s sol # N Operat i ng e2pensesM 6 'et Sal es 2 1//
O L315///// N 25/////M 6 4:43/// 2 1//
O 5+ 4:K
*3
Li 8ui d Rati o
O !i E1i # 7sset s 6 !i E1i # !i a.i l i t i es
O LC1rrent 7sset s 4 St o"AsM 6 LC1rrent !i a.i l i t i es 4 BanA BODM
O L$342/// 4 1:$45///M 6 L4:$//// 4 :////M
O 535:4/// 6 45$1////
O 1+1/K
9ebtor: s Rati o
O Cre#i t Sal es 6 7verage De.t ors
O 113///// 6 51/////
O 1+4/K
Fi %ed "ssets Rati o
O Sal es 6 Fi 2e# 7sset s
O 4:43/// 6 55//////
O /+55K
*4
LEVERAGE ANALYSIS
!everage means 1si ng f i 2e# "harge so1r"es an# get t i ng ret 1rns .y
1si ng so1r"es ef f i "i ent l y an# ef fe"t i vel y+ C t i s an i mport ant aspe"t as
t he organi sat i on may nee# l ong term an# short t erm l oan an# they
have #i f f erent al t ernat i ves f rom 8hi "h organi sat i on has t o t aAe the
ri ght #e"i si on+ %o t aAe t hi s #esi gn i t t aAes t he hel p of l everage+
Operati ng Le;erage
Fi 2e# operat i ng asset s are gi vi ng t he most "ost t han t he f i 2e# an#
vari a.l e "ost s are "al l e# operat i ng l everage+ 7ny amo1nt .orro8e#
f or i nvest i ng i n f i 2e# asset s3 so t he l everage asso"i at e# 8i t h the
i nvest ment a"t i vi t i es i s Ano8n as operat i ng l everage+ %he #egree of
operat i ng l everage i s gi ven .y
Degree of Operat i ng !everage
O Sal es 4 (ari a.l e Cost 6 -BC %
O 2::$2/// 4 1/:/5/// 6 121/////
O 1:/4/// 6 121/////
O 1+55K
Fi nanci al Le;erage
!everage i s a "ri t eri on f or #et ermi ni ng operat i ng prof i t or l oss+
Fi nan"i al l everage i s a "harge t o magni f y t he ef fe"t on t he "harge or
operat i ng prof i t an# l oss+
*5
Fi nan"e l everage i s sel e"t e# 8i t h f i nan"e posi t i on .et 8een -BC % an#
-B%+ %he #egree of f i nan"e l everage i s3
Degree of Fi nan"e !everage
O -BC % 6 -B%
O 121///// 6 :://///
O 1+22K
(ombi ned Le;erage
Operat i ng l everage af f e"t s a f i rmD s operat i ng l everage L-BC %M3 8hi l e
f i nan"i al l everage af f e"t s prof i t af t er ta2 or earni ng per share+ %he
"om.i ne# ef fe"t of t 8o l everages "an .e E1i t e si gni f i "ant f or
earni ngs avai l a.l e t o the eE1i t y sharehol #ers+
Degree of Com.i ne# !everage
O DO! 2 DF!
O 1+ 55 2 1+ 22
O 1+:2
*)
**
SWOT ANALYSIS
S<O% 7nal ysi s means t he anal ysi s of
S St rengt h
< <eaAness
O Opport 1ni t y
% %hreat
Strength
(armora )rani t o *vt + !t #+ i s gi vi ng empl oyment aro1n# 2//
empl oyees+
St rong marAet presen"e
Devel op r1ral area t o rea"h at t he gl o.al posi t i on+
#eaness
C rreg1l ari t y i n t i me "ost +
(armora i n#1st ry ent ere# l at e i n t he marAet
Opportuni ty
=api #l y an# "ont i n1o1s gro8t h i n the marAet 3 so "ompany 8i l l %h
i nA a.o1t e2pansi on+
Threat
Hi ghl y "ompet i t i ve marAet agai nst i mport e# vi t ri f i e# t i l es+
*+
*,
FUTURE PLAN
F1t 1re pl an of (armora )rani t o i s to .e"ome l ea#i ng "ompani es i n
t he (i t ri f i e# t i l es al l over t he 8orl #+
%hey 8i l l .e i nst al l i ng ne8 l at est ma"hi nes f or i n"reasi ng pro#1"t i on
an# vari o1s #esi gns an# ranges to meet t he 1p"omi ng marAet nee#s+
7l so3 t hey 8ant e# t o t ry servi ng .a"A8ar# "l ass .y gi vi ng those
servi "es+
+-
+1
SUGGESTION
7"t 1al l y3 8e are B 1st st 1#ent s+ C t i s not o1r "apa"i t y t o gi ve
s1ggest i ons+ (armora )rani t o *vt + !t #+ i s havi ng smooth rel at i on3
ni "e organi sat i on an# si n"ere 8orAers+
%here i s no reE1i rement to gi ve any Ai n# of s1ggest i on3 .1t as a part
of st 1#y i t i s ne"essary t o gi ve s1ggest i ons3 8hi "h are as 1n#erH
Havi ng a 8i #e marAet i t sel f i n Cn#i a3 onl y l i t t l e i s e2port e#+
C nst ea# of i f t hey i n"rease thei r e2port an# st ep i nt o 8i #e
i nt ernat i onal marAet t o "ompete t hei r E1al i t y3 t hro1gh thi s prof i t
i n"reases+
+2
+3
CONCLUSION
From thi s 1ni t 3 C l earn as many t hi ngs3 C am very m1"h happy to vi si t
t he "ompany+ Deep st 1#y of (armora )rani t o *vt + !t #3 C "ame t o
gi ve my "on"l 1si on t hat i t s f 1t 1re i s very .ri ght an# t hey 8i l l
progress 8el l +
%he "o9operat i on of t he empl oyees i s goo#+ %he management i s al so
eff e"t i ve an# ef f i "i ent + 7l l the #epart ment s are al so han#l e# .y
a1t hori se# person 8ho have great e2peri en"e an# i t i s one of the
response of s1""ess of t he f i rm+
So3 C 8i sh t he "ompany maAes more an# more prof i t 3 f 1l f i l l t he f 1t 1re
pl ans an# get goo# an# gl o.al marAet +
+4
+5
BIBLIOGRAPHY


Sr.no "uthor name title publication
1 !+ m+ prasa#
*ri n"i pl e an# pra"t i "e
of management
S1l t an"han#
3 PPP "hi t ral eAha O"t o.er 2//
4 PPP a.hi yan O"t o.er 2//
5
Sherl eAar &
Sherl eAar
0o#ern Organi zat i on
an# management Hi mal aya
%+ '+ Cha.ra
*ri n"i pl e of
0anagement
S1l t anCha#
###. <"RMOR".(OM
+)
QUESTIONNAIRE

1+ <ho is the promoter of the organizationQ
2+ Cn 8hi"h year organization 8as esta.lishe#Q
3+ <hat is the form of organizationQ
4+ <here is a hea# offi"eQ
5+ Ho8 many employees are "eerl"ing in the organizationQ
+ <ho is #ire"torQ
$+ <hat is the investment of the "ompanyQ
5+ <hat is the type of marAetQ
:+ <hat is their strategy for a#vertisementQ
1/+ <hat is the .1#get for the "ompanyQ
11+ From 8here the "ompany get ra8 material
12+ <hat ra8 material they are for the pro#1"t
13+ <hat is pro#1"tion pro"essQ
14+ Does they giving training to the employeesQ
15+ <hat fa"ilities are given to the employeesQ
1+ <hat is the "oorl"ing s"he#1le of the "ompanyQ
1$+ Cs there any a"hievement 78ar#s Company gotQ
+*
15+ Ho8 many #ifferent Ain#s of pro#1"ts they pro#1"eQ
1:+ <hat are the main o.Be"tives of the "ompanyQ
2/+ <hi"h a""o1nting soft8are they 1se for a""o1ntingQ
21+ <hat the "ompanyDs promotion an# transfer poli"yQ
22+ <hi"h are the reE1irement so1r"esQ
23+ Ho8 many employees are literate an# illiterateQ
24+ Ho8 many pro#1"t9#o they pro#1"e per yearQ
25+ <hat is the pri"ing poli"y of the "ompanyQ
++