Press release

June 2014
Product Launch Analytics Innovation of the Week:
A new rice cracker from Asia that oes natural with a little hel! from
hunry ducks
"any foods claim to #e natural$ #ut few tell you the how they achieved that status%
&eautiful Life 'r% (ice 'aoyami &in )*olden (ice +ookies, is the e-ce!tion as a
rice cracker made from 'aoyami )duck rice, that is rown in a natural system
where ducks are raised amon rice cro!s to feed on insects and weeds which
hel!s the rice row in an eco.friendly way% /ew in +hina$ this !roduct is the
'atamonitor +onsumer Product Launch Analytics innovation of the week%
Beautiful Life Dr. Rice Daoyami Bing (Golden Rice
Cookies) is not your run of the mill packaged snack.
These rice crackers are natural, nonfried, free from
artificial fla!ors and preser!ati!es and contain added
red sea"eed calcium. They are also seasoned "ith
Real#alt, a natural crystal salt that has more than $%
types of trace elements. But "hat makes the crackers
uni&ue is that they are made "ith a special type of rice
called Daoyami (duck rice) "hich is rice gro"n in a
natural and ecologicallyfriendly system "here ducks
are actually raised "ithin rice crops so they feed on
insects and "eeds "hile naturally fertil'ing rice "ith
their dung, eliminating the need for pesticides or fertili'er. The ducks also stir up mud
"ith their feet, aerating rice paddies "hich cuts methane emissions and helps rice gro".
Tom (ierhile, )nno!ation )nsights Director for Datamonitor Consumer says that *rice
farming produces significant &uantities of methane, a greenhouse gas said to +e o!er ,%
times as potent trapping heat in the en!ironment as car+on dio-ide.. /e adds that *the
use of duck farmed rice is uni&ue in packaged products like snacks, and could help
populari'e an ingenious "ay of com+atting climate change..
0/'1
/otes for editors

0or more information a+out Beautiful Life Dr. Rice Daoyami Bing (Golden Rice Cookies),
contact1
2anufacturer1 /eliga )nternational De!elopment Ltd., Co.
2anufacturer3s 4ddress1 50, 6o. 78, Lane 59%, #ect. ,, :hongshan Rd., :honghe Dist.,
6e" Taipei City ,5$, Tai"an
2anufacturer3s ;e+site1 """.heliga.com.t"
<ackage Type and <ricing1 =$g +ag "ith ,$ "rapped cracker portions > $,.%% C6?
<roduct Launch 4nalytics from Datamonitor Consumer (datamonitorconsumer.com) is
the most comprehensi!e and detailed source of information for ne"ly launched
consumer packaged goods from around the "orld. Datamonitor Consumer is part of
)nforma plc.
Tom (ierhile, )nno!ation )nsights Director for Datamonitor Consumer, is a!aila+le for
comment. To arrange an inter!ie" "ith Tom (ierhile, please contact @irstin #tocker in
Datamonitor Consumer3s press office at A88 (%) 7895 9,$BB8 or email @irstin at
kirstin.stockerCinforma.com.
0or more information on <roduct Launch 4nalytics, please contact Client #er!ices at
customerser!icesCdatamonitor.com or A88 ,% =$$7 D,%7.
A&234 'A4A"2/I42(
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