A-1

Location Mapping

Proposed Location
 A-1

Competitive Mapping
 To Karuhatan
Sampaguita St.
Index
Waffle
Magic
Propose
Locarion Tamaraw Hills
Scott

Mc Arthur Highway
To Monumento OLFU

Excel

Phil. Gun Club

Waffle
Scott Magic

Tongco Compound
A-2

Fixed Asset

Store Layout
 A-3

Tools and Implements

Tong Strainer
Baking Pan / Tray

A-3

Storage Bin
Trash Bin

B-1

Sinage
 Flavor
Price

Plain Php
12.00
Cookies & Cream
15.00
Choco

Logo

B-2

Advertisement and Promotional Materials

Front of bookmark

“Tinapay Pinoy Para sa Masang Pinoy”

Back of bookmark
 C-1

Production

Process of Making Pinoy Bicho bread

1. Fill the fryer with one half (1/2) gallon of oil. Wait until the oil is warm

enough to cook the bread.

2. Place the half baked bicho bread in the deep fryer and wait until the

bread’s color turn into golden brown.

 C-1

3. Remove the bicho bread from the deep fryer and place it in the strainer to

remove the excess oil.

4. Prepare the tray and the powder flavoring or the sugar. The flavors are

cookies and creams, mocha, chocolate, cinnamon, and plain sugar.

5. Place the bread on the tray that contains sugar or powder flavoring and roll

the bicho bread on it.

6. Make sure that the whole bread is covered with sugar for plain bicho and
C-1
the flavoring for flavored bicho.

Cookies and Cream

Choco
C-1

Mocha
Cinnamon
C-1

Plain Sugar
7. Put the flavored bicho bread on the bicho wrapper and serve it to the

customers.

C-2

CUSTOMER SERVICE

SERVICE CREW
CUSTOMER
RELATIONSHIP
C-3

QUALITY CONTROL
 D-1

Survey

To our Respondents,

We, the 4th year students of Commerce major in Management are

currently conducting a Marketing Research for our Business Plan. We are asking
for your cooperation and honest response. Thank you and good day!

Name:____________________________________ Age:________
Course: ______________________________ Gender:_____
Daily allowance: ___100 & below
___200 & below
___300 & below
___above 300

Please check the corresponding answer.

1. Do you eat waffle, donut or bread on your break time?

__Yes __No

2. What major factor do you consider in buying a bread?

__Price
__Taste
__Quality
__Others, please specify:__________

3. During what time of the day do you usually eat bread?

__Breakfast
__Lunch
__Dinner
__Merienda
__Any time of the day
4. How many percent of your allowance are you willing to spend in buying
bread?
__1 – 2 %
__3 – 4 %
__5 %
D-1

5. Have you tried eating a bicho-bicho (deep fried bread sprinkled with
sugar)?
__Yes __No

6. If ever, what flavor of bicho-bicho would you prefer?

__Plain
__Choco
__Cookies and cream
__Mocha
__Cinnamon
__Others, please specify:___________

7. For how much are you willing to buy a plain bicho bread and a flavored
bicho bread?
__12 & 15
__13 & 16
__14 & 17
__15 & 18
 D-2

Summary of Survey Results

How much is your daily allowance?

100 and below 9 9%

200 and below 75 75%
300 and below 11 11%
Above 300 5 5%

1. Do you eat waffle, donut or bread on your break time?

100 checks

Yes 71 71%
No 29 29%

2. What major factor do you consider in buying bread?

139 check

Price 31 22.30%
Taste 70 50.36%
Quality 37 26.62%
Others 1 0.72%

3. During what time of the day do you usually eat bread?

120 check

Breakfast 40 33.33%
Lunch 3 2.5%
Dinner 1 0.83%
 Merienda 48 40%
Any time of the day 28 23.33%
D-2

4. How many percent of your allowance are you willing to spend in buying
bread?

100 check

1–2% 61 61%
3–4% 29 29%
5% 10 10%

5. Have you tried eating a bicho-bicho (deep fried bread sprinkled with
sugar)?

100 check

Yes 61 61%
No 39 39%

6. If ever, what flavor of bicho-bicho would you prefer?

128 check

Plain 25 19.53%
Choco 47 36.72%
Cookies and cream 27 21.09%
Mocha 12 9.38%
Cinnamon 14 10.94%
Others 3 2.34%

7. For how much are you willing to buy a bicho-bicho?

100 check

12 and 15 80 80%
13 and 16 9 9%
 14 and 17 8 8%
15 and 18 3 3% D-3

Graph on Sales Forecast

Question:

Do you eat waffle, donut or bread on your break time?

Based from the proponent’s survey 71 out of 100 Fatima students

responded that they eat waffle, donut or bread on their break time, while the
remaining 29 responded that they do not eat waffle, donut or bread on their break
time.
D-4

Graph on Market Segment

Question:

How much is your daily allowance?

Based from the proponent’s research, 75 out of 100 Fatima student’s

allowance amounts to Php 200.00 and below. Another 11 students responded that
their allowance amounts to Php300.00 and below, while student’s allowance
amounts to Php100.00, while the remaining 3student’s allowance is above
Php300.00.
 D-5

Graph on Pricing

Question:

For how much are you willing to buy a plain bicho bread and a flavored
bicho bread?

Based from the proponent’s survey, 80 out of 100 Fatima students are
willing to buy a plain bicho bread for Php12.00 and a flavored bicho bread for
Php 15.00. Another 9 students are willing to buy it for Php 13.00 and Php 16.00,
8 students for Php 14.00 and Php 17.00, and the remaining 3 students are willing
to buy it for Php 15.00 and Php 18.00.