G.

RAMAKRISHNAN
Mobile: 09833959183 Email: gramakrishnan@rocketmail.com

In quest with challenging assignments in Marketing/Media &

Business Intelligence Projects with an organisation of repute.

PROFESSIONAL PROFILE

 Currently working as a Strategic Media Buying Executive with Mediacom Communications Pvt Ltd.

 Worked as a strategic planner from July 08 – Aug 09, developing media strategies entailing consumer
pulse analysis, go-to market strategies & competitive defence strategies on P&G product categories of
Blades & Razors and Hair Care.

 Well versed with syndicated media research & software. Have a sound buying background and worked out
effective deals for my clients.

 Ability to investigate, develop and implement quantitative decision making tools using a variety of
computer systems and quantitative media coverage strategies.
 Successfully completed Masters in Statistics in 2006 which enhanced design and implementation /
programming of Data Analysis / Data Mining / Business Intelligence projects.
 An effective communicator with good presentation skills; strong analytical, problem solving &
organizational abilities.
 Sound logical approach to problem solving in relation to both business and technical issues.

WORK EXPERIENCE

Mediacom Communications Pvt Ltd (WPP Group) Jun’08 till date

Strategic Media Planner & Buyer

Responsibilities
 Strategic planner for P&G brands – Gillette, Pantene & Head & Shoulders. Responsible for monthly media guide
comprising of competitive overview & media activities lined up for the coming month.
 Ensure smooth execution of monthly campaigns by coordinating with the implementation team to achieve
desired brand objectives.
 Contribution to annual MOS and COS presentations which takes into account annual strategy for various brand
initiatives.
 Timely delivery of analysis, recommendations and other details required by brand team’s form time to time.
 Currently part of the strategic buying team. Responsible for controlling the CPRP of channels and deal
negotiations.
 Carrying out value additions, innovations & sponsorship activities on channels.

Context Analytics (Media Research) Dec’06 – Jun’08

Research Analyst

Responsibilities
 Responsible for conducting Media Research projects.
 Assisting in the media research process and preparation of client deliverables.
 Handling data gathering, data processing, report creation, analysis writing and report production.
 Responsible for team execution and cohesiveness.
 Checking and maintaining quality of reports to clients as well as the data being used for the analysis.
 Carrying out complex data management and analysis for on-going projection-related projects.

Achievements
 Won the Best Business Transition Award among P&G agencies across all continents.
 Part of the core team which won 7 major awards for Gillette India Votes Campaign including the prestigious
Gold & Silver Lions at Cannes 2009.
 Part of the core team which won Gold in adver-gaming for FMCG category at World Brand Congress for
Gillette’s IGC 2009 – India’s largest online gaming championship.
 Client appreciation for designing meticulous & precise reports on Channel trends & Inventory Analysis.
 Bagged “rookie of the year” award for outstanding contribution towards the company in 2007.

EDUCATION

Masters in Statistics
University of Mumbai, Mumbai in 2006

Bachelors in Statistics
SIES College of Arts, Science & Commerce, Mumbai in 2004

I T Skills
Media Software’s : TAM, MAP, IRS
Language : FoxPro, BASIC, C
Operating systems : DOS, Windows 95/98/NT/XP
Database : MS Access, MS SQL Server 2000
Statistical Packages : SPSS, STATISTICA, SAS – Sas/Base,
Sas/Stats, Sas/Graph, Sas/SQL
Others : MS Office, Digital Planning tools (Google
Analytics)

Statistical Skills
Multivariate Techniques, Time Series Analysis, Statistical Inference.
Certified course in Business Analytics using Statistics.

EXTRA CURRICULAR ACTIVITIES

 Part of the corporate football team. Participated in various Corporate Leagues.

 Won several Corporate Quizzes & Competitions/Events involving ideas for business operations.

PERSONAL DOSSIER

Date of Birth : 25th December, 1983

Linguistic Abilities : English, Hindi, Marathi, Tamil & Malayalam
Address : Flat No. 10, ‘Sangam’ Diamond CHS Ltd., Shastri Nagar, Dombivli (W)
Thane - 421202