2014 Brand Keys Customer Loyalty Engagement Index

Brand Keys | 9 West 29

th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 1 of 9

1he 8rand keys daLa palnLs a deLalled plcLure of Lhe caLegory drlvers LhaL engage cusLomers, engender loyalLy and drlve real proflLs.
1hese drlvers noL only deflne how Lhe consumer wlll vlew Lhe caLegory, compare offerlngs, and, ulLlmaLely, buy, buL also ldenLlfy Lhe expecLaLlons Lhe consumer
holds for each drlver. 1he brand whose drlvers come closesL Lo meeLlng (or even exceedlng) Lhose of Lhe caLegory ldeal ls always Lhe one whose cusLomers wlll
demonsLraLe Lhe hlghesL levels of engagemenL and loyalLy over Lhe nexL 12 Lo 18 monLhs.

1o learn more abouL Lhe 8rand keys CusLomer LoyalLy LngagemenL lndex, cllck here.

lor more lnformaLlon abouL Lhe 8rand keys CusLomer LoyalLy LngagemenL lndex for your brand, conLacL Lelgh 8enaLar aL 212-332-6028, exLenslon 13, or emall
hlm aL lelghb[brandkeys.com.


2014 8rands L|sted by Category
(1hls year's caLegory wlnners llsLed ln 8Lu)

A|r||ne A||ergy Med|cat|on (C1C) Ath|et|c Iootwear
Iet8|ue C|ar|t|n N|ke
SouLhwesL ZyrLec new 8alance
uelLa 8enadryl/ Allegra (Lle) Mlzuno
uS Alrways Chlor-1rlmeLon llla
Amerlcan Sudafed Aslcs
unlLed 1ylenol Skechers/ Adldas (Lle)
8eebok
8rooks







2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 2 of 9

Automob||e 8ank 8eer (L|ght)
Iord] nyunda| (t|e) I Morgan Chase Coors L|ght] Sam Adams L|ght (t|e)
!eep/ Mercedes/ Lexus (Lle) ClLl 8ud LlghL
Subaru/ 8MW (Lle) uS 8ancorp AmsLel LlghL
1oyoLa nC Mlller LlLe
CM Wells largo Mlchelob LlghL
volvo 8ank of Amerlca naLural LlghL
uodge 8usch LlghL
Ponda/ MlLsublshl/ Chrysler (Lle)
Audl/ ChevroleL (Lle)
Mlnl/ Mazda (Lle)
kla/ nlssan/ Saab (Lle)
volkswagen

8eer (kegu|ar) 8reakfast Cerea| Car Insurance
Coors] Sam Adams (Lle) Cheer|os USAA
Mlchelob Speclal k AllsLaLe/ rogresslve (Lle)
8usch Poney 8unches of CaLs Celco
Corona Poney nuL Cheerlos naLlonwlde/SLaLe larm (Lle)
Culnness/ Pelneken (Lle) 8alsln 8ran/ lrosLed llakes (Lle) Lsurance
8udwelser lrooL Loops/ WheaLles (Lle) LlberLy MuLual
Mlller Lucky Charms
1rlx/ Cap'n Crunch/ lrosLed Mlnl WheaLs (Lle)
Cocoa uffs/ 8lce krlsples/ Corn llakes (Lle)












2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 3 of 9


Car kenta| Casua|]Iast Casua| D|n|ng Coffee
Av|s anera Dunk|n' Donuts
LnLerprlse/ PerLz (Lle) ChlpoLle SLarbucks
8udgeL Au 8on aln 1lm PorLons
naLlonal Cllve Carden/ Arby's Mcuonald's
Alamo/uollar (Lle) lPC 1he Coffee 8ean
1exas 8oadhouse
Cosl/ 1Cl lrlday's/Applebee's (Lle)

8uby 1uesday/ Chlll's/ 8ed LobsLer/ Colden Coral
(Lle)
CuLback

Computer]Laptop Cosmet|cs (Luxury) Cosmet|cs
App|e Lancome L'Crea|
Samsung LsLee Lauder Mary kay
Lenovo Chanel Avon/Cover Clrl/ 8evlon (Lle)
P Cllnlque neuLrogena/ Sephora/ urban uecay/ 8lmmel (Lle)
uell Shlseldo Max lacLor/ Maybelllne (Lle)
Acer/ Asus (Lle) MAC Almay
Allenware ulor CoLy
Sony vAlC LllzabeLh Arden
1oshlba
anasonlc/ CaLeway (Lle)

Cred|t Card D|apers L-keaders
D|scover] Amer|can Lxpress ampers k|nd|e
CaplLal Cne Puggles lad
Chase 7
Lh
CeneraLlon nook
vlsa llsher rlce Sony
MasLercard klrkland kobo
ClLlbank Luv's
Wells largo
8ank of Amerlca
8arclaycard
2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 4 of 9





Lven|ng News Show I|at Screen 1V Gaso||ne
N8C Samsung She||
A8C anasonlc Chevron
C8S LC/ Sony (Lle) Lxxon
lCx Sharp Mobll
Cnn 1oshlba 8/ ClLgo (Lle)
MSn8C !vC Sunoco/ 1exaco (Lle)
Cn8C hlllps
vlzlo/PlLachl (Lle)

neadphones note| (Lconomy) note| (M|dsca|e)
8eats by Dr. Dre] Sony Super 8 no||day Inn
8ose uays lnn 8esL WesLern
arroL Lcono Lodge 8amada
8ockeLflsh
Poward !ohnson xpress/ Amerlca's 8esL value
lnn (Lle)
ComforL lnn
Apple MoLel 6 PampLon lnn
MlcrosofL 8ed 8oof lnn
Maxell/ MonsLer (Lle) 1ravelodge
Able laneL
Lgghead
anasonlc/!vC (Lle)
loneer





2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 5 of 9
note| (Luxury) note| (Upsca|e) Instant Messag|ng Apps
k|tz-Car|ton nyatt WhatsApp
lnLer-ConLlnenLal PllLon lMessages
lalrmonL PoLels MarrloLL/ Lmbassy SulLes (Lle) lnsLagram/lacebook Messenger (Lle)
W PoLels 8adlsson/ SheraLon (Lle) 1wlLLer
WesLln Skype
Wyndham vlber
uoubleLree Llne
ChaLCn
WeChaL

Insurance (nome) Insurance (L|fe) Ma[or League V|deo
USAA N L|fe Ca|| of Duty: Ghosts
n? Llfe/ SLaLe larm (Lle) AllsLaLe Crand 1hefL AuLo v
AllsLaLe Amerlcan Ceneral lllA
Chubb nW MuLual Assassln's Creed lv
MeLLlfe lnC/ MeLLlfe 1omb 8alder
larmers rudenLlal 1he LasL of us
naLlonwlde AxA/ 1he ParLford 8aLman: Arkham Crlglns/ 8loshock lnflnlLe (Lle)
1he ParLford !ohn Pancock 8aLLlefleld 4
1ravellers n8A 14/ Madden looLball (Lle)
LlberLy MuLual

Ma[or Sports League MI8 Cff|ce Cop|er Morn|ng News Show
NIL n] kon|ca M|no|ta (t|e) Good Morn|ng Amer|ca (A8C)
ML8 Canon 1oday (n8C)
n8A Lpson lox & lrlends (lCx)
nPL xerox 1hls Mornlng (C8S)
Samsung SLarLlng olnL (Cnn)
8roLher
Lexmark/Sharp (Lle)
8lcoh/1oshlba (Lle)




2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 6 of 9
Mutua| Iund Natura| Iood Stores Cn||ne 8rokerage
1. kowe r|ce] Vanguard (t|e) Who|e Ioods Cpt|ons Lxpress
uLnam/ !ohn Pancock (Lle) 1he lresh MarkeL 1radeklng/ ScoLLrade.com (Lle)
lldellLy/!anus (Lle) 1rader !oe's CpLlons Pouse/lldellLy (Lle)
1lAA Chef/ureyfus (Lle) SprouLs larmers MarkeL Schwab.com/Sharebullder (Lle)
Mass MuLual/ Amerlcan lunds (Lle) 1uAmerlLrade.com/MerrlllLdge (Lle)
lranklln

Cn||ne Mus|c Cn||ne ayment Serv|ces Cn||ne keta||ers
andora ayal Amazon.com
l1unes Coogle WalleL Lbay.com
Coogle lay Amazon aymenLs CversLock.com
8dlo uwolla Zappos
SpoLlfy We ay 8uy.com
MySpace/lPearL8adlo (Lle) Square
Slacker Skrlll
?ahoo Muslc/ LasL.lm (Lle)
napsLer
Crooveshark
8hapsody
MCC
Soundcloud

Cn||ne 1rave| S|te Cn||ne V|deo Stream|ng ackaged Coffee
Lxpedla neLfllx/Amazon (Lle) Dunk|n' Donuts
CrblLz/1rlp Advlsor (Lle) l1unes SLarbucks
1ravelzoo Coogle lay Carlbou/ Chock lull 'C nuLs (Lle)
kayak/ rlcellne (Lle) Pulu/ ?ou1ube (Lle) Allegro/ Creen MounLaln (Lle)
?ahoo 1ravel/ Cheap 1lckeLs (Lle) vlmeo LlghL C' Clock
PoLwlre veoh/lwaLchonllne (Lle) lolgers
1raveloclLy vudu Lavazza/ eeLs (Lle)
PoLels.com Clnema now Maxwell Pouse
8ooklng.com 8lockbusLer
Crackle


2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 7 of 9


a|n ke||ever (C1C) arce| De||very et Iood - Canned (Cats)
A|eve US ur|na
Advll ledLx Sclence uleL
8ayer uSS lrlskles
MoLrln/ Lxcedrln (Lle) lams
1ylenol lancy leasL
Pllls
Meow Mlx
Whlskas
9Llves

et Iood - Canned (Dogs) |zza r|ce C|ubs
Sc|ence D|et Dom|no's Sam's
Cesar apa !ohn's CosLco
urlna Cne lzza PuL 8!'s
lambs LlLLle Caesars
MlghLy uog apa Murphy's
edlgree Sbarro
Alpo Chuck L. Cheese
Cravy 1raln
Pllls

2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 8 of 9
r|nters u|ck-Serve kestaurant keta|| Store (Appare|)
Canon Subway V|ctor|a's Secret
Samsung Chlck-fll-A/ Mcuonald's (Lle) Cap
uell 8urger klng Abercromble & llLch
P Wendy's 8anana 8epubllc/ Cld navy (Lle)
Lexmark 1aco 8ell Amerlcan Lagle CuLflLLers
8roLher opeye's/ klC (Lle) AeroposLale
Lpson Pardee's !. Crew/ P&M (Lle)
Culznos Lxpress
L.L. 8ean
acSun
Amerlcan Apparel

keta|| Store (Department) keta|| Store (D|scount) keta|| Store (nome Improvement)
Macy's Wa|-Mart nome Depot
ulllard's 1argeL/ kmarL (Lle) Ace
kohl's Lowe's
Marshalls 1rue value
1.!. Maxx
Sears
!Cenney

keta|| Store (Sport|ng] kecreat|ona| Goods) Search Lng|ne Smartphones
D|ck's Goog|e App|e
Cabella's 8lng Samsung
8Ll ?ahoo MoLorola
8lg 3 SporLlng Coods Ask P1C
SporL's AuLhorlLy/ Model's (Lle) ACL LC
My Websearch Sony
WebCrawler nokla
WCW 8lackberry
lnfospace




2014 Brand Keys Customer Loyalty Engagement Index
Brand Keys | 9 West 29
th
Street | 5
th
Floor | New York NY10001 T: +1 (212) 532 6028
www.brandkeys.com
2014, Brand Keys, Inc. Page 9 of 9
Soc|a| Network|ng S|tes Soft Dr|nk (D|et) Soft Dr|nk (kegu|ar)
Iacebook]1w|tter (t|e) D|et Coke Coca-Co|a
?ou1ube/Llnkedln (Lle) uleL MounLaln uew MounLaln uew
lllckr/ Coogle lus (Lle) uleL ur. epper SprlLe
1umblr uleL epsl ur. epper
lnsLagram uleL 7-up epsl
uevlanLArL lanLa
CrkuL 7-up
Myspace/lnLeresL (Lle)
hl3
1agged
?elp

1ab|ets 1oothpaste Vodka
Amazon] App|e (t|e) Co|gate Grey Goose
Samsung CresL keLel Cne
Acer/Asus 1om's of Malne Smlrnoff/1lLo's (Lle)
Coogle/ MlcrosofL (Lle) Aquafresh AbsoluL
1oshlba Arm & Pammer/LlsLerlne (Lle) Chopln
Sony Sensodyne Skyy/ SLollchnaya
uell ulLra 8rlLe Svedka
8arnes & noble 3 Cllves
kobo/Lenovo (Lle) 8elvedere/Clroc/ llnlandla (Lle)
LC

W|re|ess hone Serv|ce
A1&1 W|re|ess
verlzon Wlreless
1-Moblle
SprlnL CS
uS Cellular
MeLro CS