The Media Pro Connecting Audiences Through Visual Storytelling & Measureable Results

www.themediapro.biz


MARKETING & PR NEEDS ASSESSMENT

1. Client needs:

2. Goals of Marketing & PR Efforts:

3. What are you trying to sell? (A Product, a service and idea, a concept?)

4. Why are you trying to market this particular product, service, idea or concept?

5. Who is your target Audience?

Gender:
Age:
Job:

6. Why this audience? Are they part of the problem or the solution or both?

7. How can they help?

8. What is the secondary audience? Are they part of the problem or solution or
both?

9. What sets your product, service, idea or concept apart from similar products,
services, ideas or concepts?

10. What region or area (cities, country, region, etc) must learn about your
particular product, service, idea or concept?

11. What is the objective of your marketing or PR strategy? (Awareness, services,
training, marketing, information, orientation, recruitment, PR, fundraising, what
else?)

The Media Pro Connecting Audiences Through Visual Storytelling & Measureable Results
www.themediapro.biz


12. What problem are you trying to solve?

13. Product Image (How do you want the viewer to see your product, service,
message - Describe the service or message in adjectives):

14. Corporate Image of Agency (Describe in adjectives your organizations
mission, services, feel, image, or what you want to convey to the public):

15. How do you want the viewer/listener to feel after seeing or hearing this
message?

16. What do you want the viewer/listener to do after seeing or hearing this
message?

17. Are there similar campaigns that you like or would like to emulate? If so,
where can we see that example?

18. What MUST be included in the campaign?

19. What type of marketing services do you need? (PR/News release development,
story pitching to media, creative development, i.e. content, brochures, proposals,
web content, script development, presentations, video producing, paid media
campaign development and placement, etc.)

20. How will you measure the effectiveness of your marketing campaign? What
determines whether it is successful?


21. What materials do you already have that can be or should be used in the
marketing and PR campaign?

22. Will there be a paid media campaign component of this plan? If so, what kind
of paid media would you like to include? (Radio, TV, Cable, Print, Online, Aerial
Advertising, Kiosks, Direct Mail, Billboards, Movie Theaters, Specialty
Industries/Markets? What else?)

The Media Pro Connecting Audiences Through Visual Storytelling & Measureable Results
www.themediapro.biz



23. If there is to be a paid media campaign, do you have artwork, radio, TV,
printed materials ready for placement or do they need to be developed and
created? (If available, where can we get these items? What formats and lengths
are the TV/Radio spots?)


24. Budget:

25. Due Date (When do you want the campaign to run):

26. Who is the one person who must approve the campaign or materials?: