Research and Markets: Consumer and

Innovation Trends in Juices and Smoothies -

2012 Report Highlights the Key Attitudes
and Behaviors That Drive Consumers'
Preferences
esearch and Markets: Consumer and Innovation Trends in Juices and Smoothies - 2012 Report
Highlights the Key Attitudes and Behaviors That Drive Consumers' Preferences
Dublin - Research and Markets
(http://www.researchandmarkets.com/research/66929b78/consumer_and_innov) has announced
the addition of the "Consumer and Innovation Trends in Juices and Smoothies" report to their
offering.
Juices and smoothies are often characterized by their health and convenience benefits; however,
changing consumer needs, scientific progress and perpetual sensory evolution provide a breadth
of opportunities for new and existing players.
Although the basic ingredients are commodities, juices and smoothies are evolving seamlessly in
line with the complex needs and demands of consumers. This brief outlines the most important
consumer and product trends impacting the category globally, using Datamonitor's TrendSights
mega-trend framework as a basis to organize the key themes covered.
Each section is introduced with a concise SWOT analysis that outlines how each TrendSights
mega-trend can be applied to the category
Consumer insight analysis covering 20 countries globally highlights the key attitudes and
behaviors that drive consumers' preferences
Draw inspiration from numerous case studies and product examples throughout the brief that
showcase best-in-class innovations in juices and smoothies
Highlights
Given the rising consumer awareness of the high sugar and calorie content of fruit juices, there is
an opportunity for vegetable juices, which boast healthy nutrients and vitamins and benefit from
low sugar and low calorie properties. While sensory limitations have subdued consumer demand,
fruit and vegetable combinations are gaining traction.
With functional products gaining increasing traction among consumers, the category has
experienced a surge of more advanced health claims than standard vitamin and antioxidant
claims. While this trend is set to accelerate, it is important that brands do not lose sight of the
continued predominant driver of demand for juices and smoothies: taste
For more information visit
http://www.researchandmarkets.com/research/66929b78/consumer_and_innov

Research in Focus - Challenges and
Strategies in Global Fruit/Vegetable Juice
Sales 2011
Several inherent challenges exist in global fruit/vegetable juice sales. In a recent
Euromonitor International Global Briefing, entitled 'Global Consumer Preferences within
Fruit/Vegetable Juice', Richard Haffner, Euromonitors head of beverage research,
analyses these challenges and offers strategies for growth opportunities in global
fruit/vegetable juice sales.
There are several challenges for fruit/vegetable juice sales in the global arena. Unlike other
categories in the soft drink industry, fruit and vegetable juice sales are driven by regions with
diverse consumer preferences in juice types and flavors, making the building of uniform global
brands especially challenging. Understanding the challenges and opportunities is the first step in
creating a strategy for fruit/vegetable juice companies to compete globally.
In contrast to other soft drinks categories that reflect global brand dominance, the fruit/vegetable
juice category does not have one key global player. Rather, regional brands are the powerhouses
of sales. Consumer preferences develop around local brands, and these are often far ahead of
international brands in terms of distribution reach.
Local competition is especially fierce in China where several strong domestic players are already
prevalent. These companies understand local consumer tastes as well as their countrys
distribution networks, which makes it difficult for multi-nationals to compete with them.
Putting up the most competition for domestic players is The Coca-Cola Co with its Minute Maid
Brand. Though it commands just 5% of global fruit/vegetable juice off-trade volume sales,
Minute Maid has emerged as the clear market leader, according to Euromonitor data. Coca-Cola
makes use of its global distribution network and local product development infrastructure to
tailor the brand to regional tastes in a way few competitors can match.
In addition to its ability to capitalise on regional taste variations, Minute Maid has also kept up
with the continuing health trends in the fruit/vegetable juice category, raising its profile of 100%
juice to meet demands for healthier juices. In many parts of the world, Minute Maid conveys its
healthfulness as a 100% juice product. However, in China the most important characteristic is the
vitamins and minerals the product contains, not necessarily the juice content. So, in China,
Minute Maid Pulpy is perceived to be a healthful product but only contains 10% juice. In order
to be successful, juice producers will need to expand into healthier juice types, while keeping in
mind each regions important characteristics.
Though Coca-Cola has been the most successful global player in the category, it too has faced
roadblocks for growth. In 2009, its US$2.4bn application to acquire local Chinese juice maker
Hui Yuan was rejected by the Chinese Ministry of Commerce. The deal would have been the
cola giants largest overseas acquisition transaction. The decision was the first major file since
Chinas anti-monopoly law became effective in 2008, and was a timely reminder of the stern
domestic competition that overseas companies face.
Other companies have taken a less dramatic approach to teaming up with local players. Nestl
recently made progress with its expansion in China through its purchase of a majority stake in
Xiamen Yinlu Group. With this move, Nestl will more than double its current value share in the
Chinese soft drinks market, according to Euromonitor data. These lower profile deals have been
successful whereas larger deals like Coca-Colas attempt have attracted scrutiny and wasted
time.
In fruit/vegetable juice, it would appear that the local companies have stolen a march on the soft
drinks giants. However, a partnership between the two could benefit all and sundry, going
forward.
Global Fruit and Vegetable Juices Market to
Reach 72.29 Billion Liters by 2017, According
to a New Report By Global Industry
Analysts, Inc.
GIA announces the release of a comprehensive global report on Fruit and Vegetable
Juices market. The global market for fruit and vegetable juices is forecast to reach 72.29
billion liters by the year 2017, primarily driven by the rising preference among
customers for healthy drinks. Growth in the fruit and vegetable juices market is also
expected to stem from the rising demand for organic, superfruit, and 100% natural fruit
juices.
San Jose, CA (PRWEB) April 17, 2012
Follow us on LinkedIn Over the years, juices have garnered sufficient amount of attention as a
healthy drink when compared to softdrinks. Mirroring the fact, per capita consumption of juices
exhibited robust growth over the past few years while carbonated beverages gained by a modest
percentage. Additionally, aerated soft drinks are also being replaced by sparkling juices, which
are free from high fructose corn syrup and contain only natural sugars. The marketplace is
presently witnessing the influx of juice brands which apart from being economical are fortified
with vitamins and minerals, are low in calories compared to soft drinks. Apart from natural and
healthy ingredients, products are also being tagged as premium or organic, in order to generate
higher sales volumes. With three decades of history, the fruit juice sector is still considered a
young industry. Growth in the industry is mainly driven by imports and exports. The fruit juice
market value is about twice as much as the tea segment and the sales of fruit juices are also
towering over the entire cola segment sales. The phenomenal growth rate in the segment is
attracting a lot of new entrants.
Private label juices are capturing the market in both shelf-stable and refrigerated juice
subcategories. This is primarily due to the proactive approach to packaging trends, quality and
flavor adopted by private label companies. In shelf stable category, private labels continue to
witness robust growth across various bottled juice categories. Demand for 100% fruit juice
segment is set for higher growth as aging baby boomers look for more ways to improve and
sustain health. The market is vibrant with a host of innovations and product launches with juice-
makers reinventing product lines towards the 100% fruit juice segment. Juice-makers are
contemplating the launch of 100% pure and organic juices. Going forwards, it is estimated that
the trend in favor of healthy eating, high quality products with novel tastes, and growing
acceptance of fruit juices as part of mealtimes would continue to drive growth in the fruit and
vegetable juices market. While health concerns are expected to spike the demand for superfruit
juices, safety and environmental concerns would spearhead innovation and new product
development in the areas related to organic and 100% natural juice segment.
Europe represents the single largest regional market, as stated by the new research report on
Fruits and Vegetable Juices. Asia-Pacific is forecast to emerge as the region holding significant
growth potential at a CAGR of 6.3% over the analysis period 2009-2017. Fruit Juices constitutes
the largest product category, amassing a gigantic share of the global market, strengthened by
sustained demand from chilled ready to serve juice segment. The market is also forecast to race
ahead at the overall highest compounded annual growth rate through 2017. Growing economies,
such as China and India, present lucrative opportunities in terms of potential consumers.
Producers are aggressively promoting and expanding their operations into these countries,
localizing their products to reflect tastes and preferences of specific demographic and regional
consumer groups. Per capita consumption is expected to increase as juice becomes more popular
in China. Present scenario of Chinese beverage industry includes moderate production levels,
imported manufacturing technology due to backward local technology, and scope for foreign
entry. In the face of all this, the market for beverages in China is poised for positive growth.
The global fruit and vegetable juices market is highly competitive and fragmented in nature, with
scores of medium and large player competing fiercely for a larger share of the pie. Private label
manufacturers also hold a large share of the market. Key market participants profiled in the
report include Del Monte Foods Company, Dr. Pepper Snapple Group Inc., Minute Maid
Company, Odwalla Inc., Nestle SA, Ocean Spray Cranberries, Tropicana Products Inc., Welch
Foods Inc., among others.
The research report titled Fruit and Vegetable Juices: A Global Strategic Business Report
announced by Global Industry Analysts Inc., provides a comprehensive review of the fruit juices
and vegetables market, current market trends and issues, industry overview, trends in the
different market segments, product introductions, recent industry activity, and profiles of major
as well as niche players worldwide. Analysis and overview is provided for the years 2009-2017
for major geographic markets, such as the US, Canada, Japan, Europe, Asia-Pacific, Latin
America, and the Middle East. Market analytics are provided in terms of Volume (liters) for
product segments - Fruit Juices (Frozen Concentrates, Chilled Ready to Serve Juices and Shelf
Stable Juices) and Vegetable Juices. The study also provides historic data for an insight into
market evolution over the period 2003 through 2008.
For more details about this comprehensive market research report, please visit
http://www.strategyr.com/Fruit_And_Vegetable_Juices_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research.
Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA
publishes more than 1300 full-scale research reports and analyzes 40,000+ market and
technology trends while monitoring more than 126,000 companies worldwide. Serving over
9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed
market research firms.
Follow us on LinkedIn
Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
Web Site: http://www.StrategyR.com/


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