Radhey 2

A Analysis on Customer of Big-Bazaar.
Executive summary
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of
the world are going to enter into the industry soon. It is on the threshold of a big revolution after
the IT sector. Although organized retail market is not as strong as of now, but it is epected to
grow manifolds by the year !"#". The sector contributes #"$ of the %&', and is estimated to
show !"$ annual growth rate by the end of the decade. The current growth rate is estimated to be
(.)$.
The retail market is most fragmented in the world and only !$ of the entire retailing business is
in the organized sector. There are about *"" new malls, #)"" supermarkets and *!) departmental
stores being built in the cities very soon.
I considered the +ig,+azaar -ubli for studying the consumer epectation, and what are the factors
that influence to customer to walk,in, in +ig +azaar -ubli.
.onsumers now want the cheapest, biggest and the /uickest products0services from their retailers.
They are moving towards the 1eastern2 model, the changing behaviour the Indian customers.
The pro3ect involves three main aspects namely industry profile, company profile and analysis
part. In industry profile about the retail sector, in company profile history of the organization,
achievements4 a detailed study has been made. In the analysis part, ob3ectives and data collection
method, sampling design, sampling size, sampling method and mainly I have analyzed the
collected primary data using S'SS, the primary data have been collected through /uestionnaires.
5inally findings, recommendations, limitations and conclusion are derived.
Babasabpatilfreepptmba.com Page 1

Introduction to the topic
As we are now in the era of booming retailing lot of organization are entering into the retail
market. In India 5uture %roup 'antaloon company is one of the greatest retailing companies
with its retail format called +ig +azaar. In my summer Inplant pro3ect I2m doing live
pro3ect, on a 6A analysis on customer of Big-Bazaar at Huli. 7 to improve customer
walk,in at big bazaar8 And also to know what are the factors which customers think before
visiting +ig +azaar.
!eed for the study
+ig +azaar has newly established its -ubli store on last !9
th
:uly !"";. The +ig +azaar has done
analyzing of pro3ects to know the consumer epectation, consumer satisfaction level and now the
+ig +azaar has gained good grip on the -ubli market, but still want to increase the walk,in in +ig
+azaar. So the main need for the study is to know how to increase the walk,in +ig +azaar.
"opic for the study
6A Analysis on customer of Big-Bazaar#at Huli.
o$ectives
To under stand the factors which influence customers to visit +ig, +azaar -ubli,
To study the present promotion activities of +ig,+azaar -ubli
To understand the customer opinion about product, services, and prices
To evaluate customer walk,in at +ig,+azaar
To know the customers epectation towards +ig,+azaar -ubli,
To ascertain the satisfaction level of customers of +ig,+azaar -ubli,

%esearch methodology
"ype of research
The research was &escriptive Research.
&ata collection methods
#8 'rimary data
The primary or the first hand data was collected with the help of handing out the /uestionnaire to
the customers, to know Analysis on customer of Big-Bazaar at Huli.
!8 Secondary data
The ma3or source of secondary or supporting data was internet, and company profile of +ig
+azaar as whole. And +ig +azaar library and the books and 3ournals, are the source of
information.
'urvey method
The related data or information was obtained by personal administration of /uestionnaire,
'ample size
A sample size of #""
'ampling (rame
The customers of -ubli
'ampling unit
Individual customers of +ig +azaar -ubli
'ampling method
The method for survey was, non,probabilistic convenience sampling method
Benefits to me )

The pro3ect helped me to have an insight of the customer perception to*ards Big Bazaar
Huli# the concept of consumer thin+ing process to*ards shopping, As a consumer *hat are
the expectations to*ards Big Bazaar Huli, And *hat are the different offers executed y
Big Bazaar during my 'I- pro$ect, And it *as more aout live pro$ect and# I *as ale to
understand different aspects *ith regards Big Bazaar Huli,
Benefits the company )
<ith the help of this report company could find out the challenges ahead# ecause the study
is ased on the survey conducted *ith the help of .uestionnaire *hich *as consisted of the
.uestions related to the consumer of Big Bazaar Huli# and through this report the Big
Bazaar can more focus on the consumer expectation to*ards increase *al+-in# in Big
Bazaar Huli,

5indings
The overall pro3ect is mainly of= Analysis on customer of big bazaar. at hubli In this pro3ect the
ma3or findings are as follows
&uring the pro3ect period there are totally * different types of offers eecuted 7apart form
weekends offers8 by big bazaar. And the customer walk,in was very good in these offers days.
The consumer walk,in, in big bazaar is very high during the offer periods.
(#$ of the customers prefer to visit +ig +azaar due to the availability of the variety of
products.
;)$ of customers of -ubli prefer to visit big bazaar.
>*$ of -ubli customer thinks that there is always any new offers before visiting big bazaar.
>*$ of customers of big bazaar epect good offers from big bazaar.
;?$ consumers are satisfied with the offers from big bazaar -ubli.
>($ of the customers are satisfied by the /uality of the products at +ig +azaar
>>$ customers visit +ig +azaar for purchasing rather than a visit.
>)$ of the customers are satisfied by the service provided at +ig +azaar
@ost of the customers would definitely visit +ig +azaar again.

%ecommendations
The overall pro3ect is mainly of Analysis on customer of big bazaar it nothing but how to increase
consumer walk,in in big bazaar. In this pro3ect the ma3or recommendations are as follows.
&uring offers period2s big bazaar has to provide transportation facilities to increase
customer walk,in .
Transportation facilities during offers.
'roviding awareness about the new offers to the loyal customers
Ambience with proper ventilation and sitting arrangements and restaurant.
Separate ladies rest room..
'roviding membership cards.
Since the Tv Advertisement is most attractive media as per the respondents view,
company can concentrate on TA ads by making them more attractive and in a medium
that2s understandable by people of in and around -ubli city, to inform about any new
deals like ABBIACRSARD .CEC+RATIFB Fffers G SA+ SC SASTA &IB.,
-oardings G 'aintings are good source of advertisements so company has to concentrate
on this advertising aspect -oardings G 'aintings has to be increased G placed in more
crowded areas.
+ig +azaar has to concentrate on more offers G may provided discounts, more echange
offers.

Bow a days Radio G Internet are good source of medias company has to give more
advertisements on these medias, to reach maimum people.
Conclusion
I conclude the pro3ect stating that the customer of -ubli are satisfied with offers, and they still
needs good offers in future days. And the +ig +azaar has been doing good in terms of
understanding customer epectation and providing them good offers and products in terms of
fulfilling their epectation. &uring the pro3ect I came to know about the different offers of big
bazaar, what a normal consumer thinks before walk,in at big bazaar. And the different factors
which influence customers to visit big bazaar. And the factors which we need focus to improve
customer walk,in at +ig +azaar hubli.
The consumers preferences are changing G they are moving from Traditional Hirana stores to
@odern Retail outlet. It2s the main challenge to the @odern retail outlets to attract the customers towards
them from that of competitors. To attract more customers companies have to carryout the promotional
activities in uni/ue way. +I% +AIAAR has maintained that uni/ueness G has succeeded in attracting
customers.
The advertisement of the company like TA ads, print media G pamphlets are good advertisements which
made its place in minds of customer to find +I%+AIAAR differently. As the competition is becoming
stiff in the market the activities conducted by the company are uni/ue, that have brought fruitful result to
the company. Among them Advertisement is one of the leading activity or uni/ue among all other
activities G has high influence on the customer walk,in.


Section A

INDUSTRY PROFILE
I!"%/&0C"I/!
Retail is India2s largest industry accounting for over #" per cent of the country2s %&' and eight
per cent of the employment. The industry in India has emerged as one of the most dynamic and
fast paced ones with several players entering the market. The Indian retail market is epected to
grow from JSK *""L billion to JSK ?""L billion at the rate of approimately ;,($ per year by
!"#". &riven by changing lifestyle2s, strong income growth, western influence and favorable
change in demographic patterns, Indian retail is epanding at a rapid pace.
Retail market essentially comprisesM
Shopping centersM there is an increase in the number of shopping centers in both tier,I
and tier,II cities. India can epect to have >"" new shopping malls by !"#".
5ood retail
Hid2s retail
Agriculture and 5loriculture
Clectronics goods market.
6Retailing is a distinct, diverse and dynamic sector= . 6It is an activity of enormous economic
significance to most developed nations=. It generates revenue and wealth for nation, encourages
investments and brings technological advancements.

Stated that 6it brings employment and creates wealth of the economy=. 6It is a vibrant part of our
changing society and a ma3or source of employment= Retailing performs activities at larger level
so it re/uires massive manpower to handle and manage it2s operations. Retailing also helps
society in general by providing goods and services in reasonable price and increasing their
standards of living. 6Retailing activity can be viewed as a significant contributor to the economy
in general=.
Retailing is the set of activities that markets products or services to final consumers for their own
personal or household use. It does this by organizing their availability on a relatively large scale
and supplying them to consumers on a relatively small scale.= Retailing makes products and
services available in large /uantities. Retailers produce or order the products0services in bulk so
they can take advantage of economy of scale and thus they can formulate competitive pricing
strategies. 'roducts and services are generally sold through the store or on the internet.
Introduction to %etail Industry
The first decade of modern retail in India has been characterized by a shift from traditional kirana
shops to new formats including department stores, specialty stores hypermarkets, and
supermarkets and across a range of categories. @odern retail formats have mushroomed in metros
and mini,metros. In the last few years, modern retail has also established its presence in the small
cities, eposing residents to shopping options like never before.Some of these stores are branded
stores7eclusive showrooms either owned or franchised out by a manufacturer8 , specialty
stores7greater choice to consumer, comparison between brands is possible8 , department
stores0supermarkets 7one stop shop catering to varied consumer needs8 , hyper,mart 7low prices ,
vast choice available including services such as cafeterias.8 , shopping malls 7variety of shops
available to each other 8.
An overvie* on %etail %evolution in India

Retail in India is on a cusp of transformation. Frganized retailing as a professional service,
oriented set,up, is a recent phenomenon in India but is growing at a tremendous pace with a
potential of creating over ! million new 7direct8 3obs within the net si years, assuming an ( to
#" per cent share of organized retailing in the total retail business.
The fast changing retail environment demands that professionals learn new skills, improve their
efficiency, learn to compete and think out of the bo. As retailers work directly with customers
and there is need for good managerial talent to interpret and satisfy the needs and desires of
customers. All this re/uires an education that is intensive, comprehensive and closely linked to
the retail business world. The need is to have a program which has all the inherent features of a
business management program and includes eperiential learning throughout the program.
1ar+et "rends# Challenges 2 /pportunities
#. Across +RI. countries, the food and grocery 75G%8 segment is clearly driving retail
growth. 5or eg, retail food sales dominate the total retail market in +razil, accounting for
almost )? percent of the total retail sales, while Russia is the fastest growing retail food
sales market in the world, with the potential to again double in size by !""(.
!. The prevalence of Cnglish as a language of communication to a very great etent
facilitates material sourcing and business communication. <hile India and Russia pose no
problems in this regard, +razil and .hina present communication problems for foreign
companies.
*. The importance of governments that are /uick on decision,making and passing liberal
trade laws cannot be emphasized enough. In .hina, for instance, being a non,democratic
country makes it easier for foreign investors to do business sans bureaucratic red,tapism
7in comparison to a democratic country like India8, the obvious reason being that the
political establishment is not directly accountable to the people.
?. %rowing urbanization and metropolitan saturation is leading to the epansion of retail
formats and investment opportunities towards tier,II cities and rural hubs across all four
countries.

). .ontinued economic reforms together with the growth of organised retail 7especially in
the 5G% segment8 have led to growing rural incomes, triggering off far,reaching, social
impacts. The upcoming 1%olden NuadrilateralO plan for roadways in India, which is to
connect the four cities of &elhi, Holkata, @umbai and .hennai, will have massive
economic and social repercussions on rural and semi,rural clusters along the vast network.
In .hina too, the government plans to create a rural retail network covering ;" percent of
all villages by !""(.
%etail and India
IndiaOs imminent urbanization process has implications for demand for housing, urban
infrastructure, location of retail, and demand for consumer durables.
The on,stream infrastructure development will drive growth in the transportation sector, spur
demand for vehicles, increase real estate values along the 6%olden Nuadrilateral= corridor,
and potentially boost construction of suburban homes as people escape congested cities. 'lus,
it will open up thousands of villages en route to a global audience and effectively integrate
them with the growing Indian economy.
P %rowth of the Retail market, to a great etent, is the dependent on the size of the countryOs
consuming class and the rate of growth of %&', especially disposable incomes.

P India is the worldOs second most populous country and its %&' growth is likely to surpass that of
.hina by !"#).
P It is estimated that IndiaOs %&' will surpass that of the JS before !")", to make it the worldOs
second largest economy.
P Reflecting on the robust growth in IndiaOs %&', consumer ependiture 7in current prices8 grew
at a relatively high pace of nearly #" percent per annum over the past two years.
P IndiaOs advantage lies in the fact that it has the largest young population in the world Q over (9"
million Indians are below ?) years of age. The median age for India is !) years as compared to !(
years for +razil, ** years for .hina and *( years for Russia.
P There are more Cnglish speaking people in India than on the Curopean continent.
P The retailing industry in India, estimated at JS& !;" +illion in !"">, is epected to double to
JS& ??" +illion by !"#".
P The size of the organized retailing market in !""> stood at JS& #!.? +illion in !"">, thereby
making up a mere ?.; percent of the total retailing market.
P Ff the total retail market, food and grocery retail is by far the single largest block estimated to
be worth a whopping Rs.>?!, !"" crore, but more than 99 percent of this market is dominated by
the neighborhood mom G pop stores.
P .lothing, tetiles and fashion accessories constitute the second largest block.
P 5or the year !"";, the India Apparel Report !""; epects growth of organized retail to touch ?"
percent. 5rom !""( onwards 7until at least !"#"8, organized retail is epected to register around
?) percent DoD growth in India.
P Total retail in India, which registered ).; percent DoD growth from !""?,!"">, to range
between that and > percent DoD growth over the net *,? years.

P <ith these growth percentages and following from our estimates for !"">, the future estimatesR
for organized retail in IndiaM !"";Q Rs.;;, """ crore4 !""( Q Rs.###, )"" crore4 !""9 Q
Rs.#>!,""" crore4 and !"#" Q Rs.!*),""" crore. 7RCstimates based on !""> prices8.
P In terms of formats, the energy in terms of new investments is epected to be driven towards the
supermarkets and hypermarket segments.
P All new players Q Reliance Industries, +harti Retail0 <al,@art, AA +irla %roup Q have shown
interest towards developing these two formats, along with wholesale, cash G carry outlets, while
IndiaOs largest retailer Q Retail India Etd. Q has a continuous store rollout schedule for its +ig
+azaar hypermarkets and 5ood +azaar supermarkets.
Company -rofile
3hy pantaloon

'antaloon is not 3ust an organization Q it is an institution, a center of learning G development. <e
believe that knowledge is the only weapon at our disposal and our /uest for it is focused,
systematic and unwavering.
At 'antaloon, we take pride in challenging conventions and thinking out of the bo, in traveling
on the road less traveled. Fur corporate doctrine 1Rewrite Rules, Retain Aalues2 is derived from
this spirit.
Fver the years, the company has accelerated growth through its ability to lead change. A number
of its pioneering concepts have now emerged as industry standards. 5or instance, the company
integrated backwards into garment manufacturing even as it epanded its retail presence at the
front end, well before any other Indian retail company attempted this. It was the first to introduce
the concept of the retail departmental store for the entire family through 'antaloons in #9(;. The
company was the first to launch a hypermarket in India with +ig +azaar, a large discount store
that it commissioned in Holkata in Fctober
!""#. And the company introduced the country to the 5ood +azaar, a uni/ue ObazaarO within a
hypermarket, which was launched in :uly !""! in @umbai. Cmbracing our leadership value, the
company launched all in :uly !"") in @umbai, making us the first retailer in India to open a
fashion store for plus size men and women.
Today we are the fastest growing retail company in India. The number of stores is going to
increase many folds year on year along with the new formats coming up.
The way we work is distinctly S'antaloonS. Fur courage to dream and to turn our dreams into
reality Q that change people2s lives, is our biggest advantage. 'antaloon is an invitation to 3oin a
place where there are no boundaries to what you can achieve. It means never having to stop
asking /uestions4 it means never having to stop raising the bar. It is an opportunity to take risks,
and it is this passion that makes our dreams a reality.
.ome enter a world where we promise you good days and bad days, but never a dull momentT

.ompany profile
'antaloon Retail 7India8 Eimited, is IndiaOs leading retail company with presence across
multiple lines of businesses. The company owns and manages multiple retail formats that cater to
a wide cross,section of the Indian society and is able to capture almost the entire consumption
basket of the Indian consumer. -ead/uartered in @umbai 7+ombay8, the company operates
through ; million s/uare feet of retail space, has over #""" stores across )" cities in India and
employs over !),""" people. The company registered a turnover of Rs !,"#9 crore for 5D !""),
">.
'antaloon Retail forayed into modern retail in #9(; with the launching of fashion retail chain,
'antaloons in Holkata. In !""#, it launched +ig +azaar, a hypermarket chain that combines the
look and feel of Indian bazaars, with aspects of modern retail, like choice, convenience and
hygiene. This was followed by 5ood +azaar, food and grocery chain and launch .entral, a first of
its kind seamless mall located in the heart of ma3or Indian cities. Some of itOs other formats
include, .ollection i 7home improvement products8, C,Ione 7consumer electronics8, &epot
7books, music, gifts and stationary8, all 7fashion apparel for plus,size individuals8, Shoe 5actory
7footwear8 and +lue Sky 7fashion accessories8. It has recently launched its e,tailing venture,
futurebazaar.com.
The groupOs subsidiary companies include, -ome Solutions Retail India Etd, 'antaloon Industries
Etd, %alay Cntertainment and Indus Eeague .lothing. The group also has 3oint venture
companies with a number of partners including 5rench retailer Ctam group, Eee .ooper, @anipal
-ealthcare, TalwalkarOs, %ini G :ony and Eiberty Shoes. 'lanet Retail, a group company owns the
franchisee of international brands like @arks G Spencer, &ebenhams, Bet and %uess in India.
(uture 4roup


'antaloon Retail is the flagship enterprise of the 5uture %roup, which is positioned to cater to the
entire Indian consumption space. The 5uture %roup operates through si verticalsM 5uture Retail
7encompassing all retail businesses8, 5uture .apital 7financial products and services8, 5uture
+rands 7management of all brands owned or managed by group companies8, 5uture Space
7management of retail real estate8, 5uture Eogistics 7management of supply chain and
distribution8 and 5uture @edia 7development and management of retail media8.
5uture .apital -oldings, the groupOs financial arm, focuses on asset management and consumer
finance. It manages two real estate investment funds 7-orizon and Hshiti38 and consumer,related
private e/uity fund, Indivision. It also plans to get into insurance, consumer credit and other
consumer,related financial products and services in the near future.
5uture %roupOs vision is to, "Deliver Everything, Everywhere, Every time
to Every Indian Consumer in the most profitable manner." One of the core
values at Future roup is, !Indianess! and its corporate credo is " #ewrite
rules, #etain values.

(uture 4roup 1anifesto
65uture= Q the word which signifies optimism, growth, achievement, strength, beauty, rewards
and perfection. 5uture encourages us to eplore areas yet uneplored, write rules yet unwritten4
create new opportunities and new successes. To strive for a glorious future brings to us our
strength, our ability to learn, unlearn and re,learn our ability to evolve.
5uture %roup will not wait for the 5uture to unfold itself but create future scenarios in the
consumer space and facilitate consumption because consumption is development. Thereby, we
will effect socio,economic development for our customers, employees, shareholders, associates
and partners.
Fur customers will not 3ust get *hat they need, but also get them *here# ho*
and *hen they need.
<e will not 3ust post satisfactory results, we will *rite success stories.
<e will not 3ust operate efficiently in the Indian economy, we will evolve it.
<e will not 3ust spot trends, we will set trends by marrying our understanding of the
Indian consumer to their needs of tomorrow.
It is this understanding that has helped us succeed. And it is this that will help us succeed in the
5uture. <e shall keep relearning. And in this process, do 3ust one thing.
Business &escription
'antaloon Retail 7India8 Etd. The .ompanyOs principal activity is to operate chain retails stores in
names of +ig +azaar, 5ood +azaar, .entral and 'antaloons. The +ig +azaar is the discount store,
which offers a wide range of products under one roof. The products include apparels and non,

apparels such as utensils, sports goods and footwear. The .ompany also has its presence into gold
retailing by launching %old +azaar. The .ompanyOs 5ood +azaar provides a range of food and
grocery products ranging from fresh fruits and vegetables, staples, 5@.% products and ready,to,
cook products. The .entral offers a chain of stores including books and music stores, global
brands in fashion, sports and lifestyle accessories, grocery store and restaurants. The 'antaloon
retail stores focus largely apparels and accessories.
4roup 5ision
5uture %roup shall deliver Cverything, Cverywhere, Cvery time for Cvery Indian .onsumer in the
most profitable manner.
4roup mission
$e share the vision and belief that our customers and sta%eholders shall be served only
by creating and e&ecuting future scenarios in the consumption space leading to economic
development.

$e will be the trendsetters in evolving delivery formats, creating retail reality, ma%ing
consumption affordable for all customer segments ' for classes and for masses.
$e shall infuse Indian brands with confidence and renewed ambition.
$e shall be efficient, cost" conscious and committed to (uality in whatever we do.
$e shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to ma%e us successful.
Core 5alues
Indian ness: confidence in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positively: Simplicity and positively in our thought, business and action.
Big Bazaar
Isse sasta aur accha +ahin nahi

Shop till you dropT +ig +azaar has democratized shopping in India and is so much more than a
hypermarket. -ere, you will find over #;",""" products under one roof that cater to every need of
a family, making +ig +azaar India2s favorite shopping destination.
At +ig +azaar, you will get the best products at the best prices ,, this is our guarantee. 5rom
apparel to general merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports
goods, car accessories, books and music, computer accessories and many, many more. +ig +azaar
is the destination where you get products available at prices lower than the @R', setting a new
level of standard in price, convenience and /uality.
If you are a fashion conscious buyer who wants great clothes at great prices, +ig +azaar is the
place to be. Eeveraging on the company2s inherent strength of fashion, +ig +azaar has created a
strong value,for,money proposition for its customers. This highlights the uni/ueness of +ig
+azaar as compared to traditional hypermarkets, which principally revolve around food, groceries
and general merchandise.
+oasting of an impressive array of private labels, +ig +azaar is continually striving to provide
customers with a 1complete2 look. So be it men2s wear, women2s wear, kids wear, sportswear or
party wear, +ig +azaar fashions has it allT
+ig +azaar has clearly emerged as the favorite shopping destination for millions of its consumers,
across the country, it2s success is a true testament to the emotional bonding it has established with
the Indian consumer, on account of its value offerings, asp rational appeal and service levels. <e
believe +ig +azaar is a true pan,Indian model that can enter into most towns in India and
democratize shopping everywhere.
67th 8anuary# 699:,,,# ;<th August# 699:= India>s 'ase 'asta &in
The acceptance and loyalty that +ig +azaar has garnered over the years, was well evident
on !>th :anuary !"">.

Fn the day India celebrates its Republic &ay, the company honored the consumer by calling it the
?1aha 'avings &ay>. Shoppers at all +ig +azaar and 5ood +azaar outlets across the country
were offered products at prices never heard before in the history of shopping.
The offers were spread across categories from electronics to utensils, from apparel to
furniture and food. This event received tremendous response from the regular and an entirely new
set of shoppers, which resulted in nearly ! million people visiting the stores on that day. And most
stores were able to post record sales for a single day.
-an India 1odel
Riding on the consumption boom that the country has been witnessing over the past
couple of years, the company further epanded its foray into the value space by adding #" stores
during the year !""),">, entering new cities like Aishakhapatnam, 'une, Eucknow, Indore,
@angalore and Ra3kot.
The ecellent performance of these new stores, further fortified the mass appeal of +ig +azaar as
a true, family,shopping destination. The total number of +ig +azaar outlets as on :une !""> stood
at *" stores and over #.!" million s/uare feet of retail space.
(A'HI/! (/C0'
+ig +azaar continues to be a fashion,led delivery format, with fashion comprising about
?" per cent of its revenues. 5ashion got a further fillip through the standardization of the visual
merchandise at all eisting and new stores. The communication focused on it being the fashion
destination of the masses.

Big Bazaar 4etting Bigger
An interesting development has been the increase in the categories and micro merchandising at
+ig +azaar. Bew categories like consumer electronics, furniture, communication, food and
beverage, pharmacies, beauty retail, salons, books, stationery and music are being added and +ig
+azaar is getting bigger in space. A +ig +azaar store measuring more than #)",""" s/uare feet
opened in +angalore in Fctober !"">. This takes +ig +azaar to the net level.
-rivate @ael Initiatives
Fn the private label front, the company increased its share of private brands as a percentage
of the total fashion revenues from about ?" per cent in !""?,") to over )" per cent in !""),">.
5or the year under review, the private label fashion category also witnessed a significant growth
over the past year by nearly #!" per cent.
Big Bazaar (ashion--rivate @ael Brands
+ig +azaar has gradually introduced private labels in fashion over the last few years.
Cvery year, new private labels are introduced to increase their share over other brands.
Some of the private labels launched includeM
Ctee

A brand of T,shirts with smart lines and remarks, it is targetted at the young and young,at,heart. It
comes in * lines,pink for women4 green for pre,teens and blue for men.
Anighthood
It is the men2s formalwear brand with a wide range that includes formal shirts, trousers, suits,
blazers and basic men2s accessories like ties and handkerchiefs.
&82C
IndiaUs cool answer to international labels is positioned for the !",*) year age group. It targets
both men and ladies and the range includes designer denims, casuals, street,wear and campus,wear.
&82C 'ports
This is a unise sportswear range for the age group of !",?" years.
'hatran$
The men2s ethnic wear range consists of kurtas, kurta py3ama sets and heavy sherwani sets.
'hyla
True to its tagline Uwhat women want2, Shyla offers a complete range of formal0semi,casual line
of ladies tops, trousers, skirts, etc.
'rishti
The complete ethnic wear range offering a range of traditional designs for ladies, encompasses
both salwar kameez sets and mi,n,match0fusion wear.
-in+ n Blue

The kids2 brand range created to celebrate the spirit of childhood, has the blue range for boys and
pink for girls. There is an infant line available as well. 'ink n +lue covers the entire apparel needs
of kids right across t,shirts, shirts, 3eans, trousers, shorts, dresses and ethnic,wear0occasion,wear.
(//& BABAA%
Across India, food habits vary according to community, customs and geography. 5ood
+azaar, through its multiple outlets addresses this. At the same time it offers best /uality products
at wholesale prices to a wide cross section of the India population. 5ood +azaar effectively blends
the look, touch and feel of the Indian bazaar with the choice, convenience and hygiene that
modern retail provides.
The food and grocery division of the company was launched in !""!,"* and has grown to
?; stores nationwide at the end of the current financial year. @ost stores are located within +ig
+azaar, .entral and 'antaloons and act as strong footfall generators. There are separate stand,
alone 5ood +azaars as well. The business contributed 3ust under )" per cent of value retailing, and
about !" per cent to the company2s turnover during !""),">.
5ood +azaar offers a variety of daily consumption items, which include staples, soaps and
detergents, oils, cereals and biscuits. Fn the product category side, the primary segregation is done
on the basis of staples, fresh produce, branded foods and home and personal care products.
Affiliated companies C-artner CompaniesD

-antaloon Industries limited
'antaloon Industries Eimited was incorporated in #9(; and its shares are listed on the +ombay
Stock Cchange. The main activities of 'IE are to set up tetile units and manufacturing and
marketing of fabrics and readymade garments.
Home 'olutions %etail India @td,
-ome Solutions Retail 7India8 Etd. 7-SRIE8 leads the groups foray in the home improvement and
consumer electronics retailing segment. It caters to home management re/uirements and products,
including furnishings and tetiles, furniture, consumer electronics, home electronics and home
services. It operates retail formats like -ome Town, 5urniture +azaar, .ollection I, C,Ione,
Clectronics +azaar and %ot It.
(uture Capital Holdings
5uture .apital is the financial arm of the group and is involved in asset management 7both private
e/uity and real estate funds8 with plans to get into other financial services including insurance,
credit and other consumer related financial services. It2s associate companies are Hshiti3
Investment Advisory .o. Etd., Indivision Investment Advisers Etd., and Ambit Investment
Advisory .o. Etd.
Coverge 1 retail CIndiaD @td

.onverge@ Retail 7India8 Etd., leads the group2s foray into the communication and IT products
segment. It operates formats like @,'ort, @+azaar and %en @.
Indus @eague Clothing @td,
The group owns a ma3ority stake in Indus Eeague .lothing Etd., one of the leading apparel
manufacturers and marketers in India. Some of its leading brands include Indigo Bation, Scullers,
Jrbana, Jrban Doga and :ealous.
4alaxy Entertainment Corporate @td,
The group owns a stake in %alay Cntertainment .orporate Etd. that operates chains like
+owling .ompany, Sports +ar and +rew +ar.
8oint 5entures Companies
-lanet %etail Holdings @td,
The group is a 3oint venture partner in 'lanet Retail -oldings Etd., which operates sports, lifestyle
and leisure retail chain. It also owns the franchisee and distribution rights of brands like @arks G
Spencer, %uess, &ebenhams and 'uma in India.
(ootmart retail
5ootmart Retail is a 3oint venture with Eiberty Shoes and is engaged in the retailing of footwear
products in India.
48 (uture (ashions
%: 5uture 5ashions is a 3oint venture with kid2s apparel manufacturer , %ini G :ony.
Capita @and %etail India

The group is a 3oint venture partner in .apitaEand Retail India, along with Singapore,based
.apitaEand Eimited. The company provides retail management services to retail properties owned
or managed by various group companies and investment funds.
E"A1 (uture (ashions India -vt, @td,
CTA@ 5uture 5ashions India 'vt. Etd., is a 3oint venture with 5rench,retailer, CTA@ and the
group. The company is involved in manufacturing and distribution of women2s fashion and
lingerie products.
Big Bazaar store# Huli
'tore study
&ifferent levels of the store M
@evel ;E
&E-A%"1E!"' 3I"H "HEI% -%/&0C"'E -
aD &epot M
#8 %eneral books
!8 Fffice stationary
*8 .hildren stationary
?8 5ilm A.&2s G &A&

D !B& C!e* Business &evelopmentD
#8 <atches
!8 5ashion :ewelry
*8 Sunglasses
?8 Auto accessories
)8 .ar audio systems
cD 4old BazaarE
Bavaras %old :ewelry
7This is the separate unit not related to +ig +azaar they share profits on percentage basis8
dD 1oile BazaarE
#8 All kinds of -and sets ranging from Rs #""" to T(""" of different companies
!8 @obile accessories
*8 .odeless phones G land line phones
eD 'tar 'itaraE
#8 .osmetics
!8 5ragrances
*8 -erbals
?8 'harmaceuticals
fD 'hringar E
#8 +angles
!8 :ewelry sets
*8 +racelets
?8 -air Accessories
)8 +idies
>8 .hins

-lastics# 0tensils# Croc+ery C-0CD
gD -lasticsE
#8 +uckets
!8 .asseroles
*8 .ontainers
?8 +oes
)8 5lasks
>8 +owls
;8 :ugs G sippers
(8 +ottles G @ugs
hD 0tensilsE
#8 'lates, +owls, %lasses
!8 Bon stick .ookware2s
*8 Hitchen tools
?8 Tiffin +oes
iD Croc+ery
#8 .rockery cutlery
!8 Table @aterials 0 Bapkins
*8 .asseroles
?8 &inner sets
)8 <ine, :uice %lasses
$D @uggageE

#8 Travel bags
!8 Trolleys
*8 +agsM Schools, .ollage Eadies purse
?8 Suitcase
@evel 6
aD @adies &epartmentEC'A&D
#8 Sarees
!8 &ress materials
*8 Jnder garments
?8 Bightwear2s
)8 <estern wear2s

D 1en>s &epartmentE
#8 5ormals 7Shirts G 'ants8
!8 .asuals 7Shirts G pants8
*8 'arty wears
?8 :eans T,Shirts
)8 Fthers Accessories 7Eungi &hoti etc8
>8 5abrics 7.ut pieces8
;8 Suits G +lazers
(8 Eevi2s Signature garments

@evel F
aD (urniture &epartmentE
#8 &ining Table
!8 +edroom Accessories
*8 -all accessories 7Sofa sets, .hairs, .omputer table etc8
?8 @attresses
D (oot*ear Bazaar E
#8 Sports Shoes
!8 5ormal Shoes
*8 .asual Shoes
?8 @ens Sandals
)8 ladies Sandals
>8 Eadies .asuals
;8 Eadies .happel
(8 Eadies fancy Sleepers
98 ladies Sports shoes
cD Home &GcorE
#8 5lower vase
!8 Artificial 5lowers
*8 Religious gifts
?8 .andle stand
)8 Jmbrellas
>8 'hoto 5rames
;8 Assorted color Stones
(8 5rame 'aintings
98 <ater falls 7artificial8

#"8 +irthday items
dD Home lineE
#8 bed sheets, 'illows , bed spreads
!8 Towels, Dellow dust
*8 Razai , .arpets, .ushion covers
?8 .hair bags
eD "oys &eptE
#8 Soft toys
!8 Cducational toys
*8 +oard games, Action figures
?8 &olls
Aids department
fD Boys sectionE
#8 T,Shirts, Trousers, 3eans
!8 .otton shirts, .argo, .odraw
*8 Cthic wears
?8 .o ordinates
)8 Rain cotes
gD 4irls 'ectionE
#8 Cthic wears
!8 .o, ordinates
*8 .otton frocks

?8 <estern wears
hD InfantsE
#8 :hablas
!8 Aests
*8 +ibs feedings
?8 +ed items
)8 +aba suits
>8 5rocks
@evel H
aD BeveragesE
#8 Soft drinks
!8 @ineral water
*8 :uices
?8 -ealth drinks
)8 5rozen items
D ConfectionariesE
All kinds of .hocolates G .onfectionaries

cD (ruits 2 5egetalesE
dD 'taples &eptE
#8 &al, Rice, Atta, Rava items
!8 Fil2s, @asala items
*8 &ry fruits
?8 Spicy items
)8 Ready meals
>8 +reakfast cereals
eD -rocess &eptE
#8 -ealth drinks
!8 Ready to eat
*8 .orn flaks, .hips
?8 Instant mies
)8 Soups, +read items, pickle
>8 Spreads
Bon,food &ept
fD Home careE
#8 'henyl, &etergents
!8 &ish wash, Tissue papers, Scratch

*8 Shoe cases, 5resh wrap,
gD -ersonal careE
#8 Soaps, tooth paste, Shampoo
!8 &eodorants, +ody spry
*8 +aby food, Talcum powder
?8 @en2s apparel
@evel <
Electronic BazaarE
#8 Televisions
!8 Sound System
*8 Refrigerators
?8 <ashing machines
)8 @icrowave
>8 Rice cookers
;8 :uicers
(8 Irons, @iers G %rinders
A*ards and recognition
!ational %etail (ederation
International Retailer of the Dear , 'antaloon Retail 7India8 Etd. The Bational Retail
5ederation is the largest retail trade association with over #.? million member
organisations in the JS and across the world. Some of the past recipients of this award
include @etro A%, .arrefour, Ito,Dokado, Iara and +oticario.

%etail Asia# %etail Asia -acific "op <99 A*ards
International Retailer of the Dear , 'antaloon Retail 7India8 Etd. The Bational Retail
5ederation is the largest retail trade association with over #.? million member
organisations in the JS and across the world. Some of the participants of this award
include @etro A%, .arrefour, Ito,Dokado, Iara and +oticario.
Awards and Recognition !""(
"he %eid 2 "aylor A*ards (or %etail Excellence 699I
%etail @eadership A*ardE Aishore Biyani
%etail Best Employer of the JearE (uture 4roup
%etailer of "he JearE Home -roducts and /ffice ImprovementsE Home"o*n
The Reid G Taylor Awards for Retail Ccellence are an important feature of the Asia Retail
.ongress , Asia2s single most important global platform to promote world,class retail practices ,
and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail
.ongress !""(.
699: Images %etail A*ards
@ost Admired Retail 5ace of the DearM Hishore +iyani
@ost admired retailer of the yearM Earge format, multi product storeM +ig +azaar
@ost admired retailer of the yearM 5ood and %roceryM 5ood +azaar
@ost admired retailer of the yearM -ome G office improvementM -omeTown
@ost admired Retail .ompany of the yearM 'antaloon Retail 7India8 Etd.

Images Retail 5orum followed strict international benchmarks in deciding the top honours
for Images Retail Awards 2";, with IRIS as knowledge partner and global consulting firm
AT Hearney as the 'rocess Approver.
!ational %etail (ederation A*ards
ssInternational Retailer for the Dear !""; Q 'antaloon Retail 7India8 Etd
The Bational Retail 5ederation is the world2s largest retail trade association with over #.? million
members in the JS and across the world. Some of the past winners of the award include @etro
A% 7%ermany8, .arrefour 75rance8, Iara 7Spain8, +oticario 7+razil8 and Ito Dokado 7:apan8. The
award was presented at the Retail2s +ig Show held in :anuary !""; in Bew Dork.
3orld %etail Congress A*ards
Cmerging @arket Retailer of the Dear !""; Q 'antaloon Retail 7India8 Etd
The inaugural <orld Retail .ongress held in +arcelona, Spain in @arch !""; attracted over one
thousand retail professionals from over sity countries. The awards were decided by a
multinational %rand :ury. <inners in other categories included Indite, @all of Cmirates, @arks
G Spencer and IHCA.
He*itt Best Employers 699:
+est Cmployers in India 7Rank #?th8 Q 'antaloon Retail 7India8 Etd
Eeading human resources consultancy, -ewitt Associates conducts an annual survey of the best
employers in India, as part of its global initiative. It is based on .CF interview, 'eople 'ractices
Inventory and Cmployee Fpinion Surveys. 'antaloon Retail became the only retailer to feature
among the twenty,five best employers in India.

-C 3orld Indian 3esite A*ards
+est Indian <ebsite In The Shopping .ategory , 5uturebazaar.com'. <orld, a leading
consumer technology magazine selected the best Indian websites in various categories based on
use of technology for delivering solutions, information being presented in an intuitive and
concise manner and overall eperience aided by design.
%eader>s &igest "rusted Brands -latinum A*ards
Trusted +rands 'latinum Award 7Supermarket .ategory8 Q +ig +azaar
The Reader2s &igest awards are based on surveys done among consumers by independent
research agency, Bielsen @edia Research. This is the second consecutive time +ig +azaar has
won this award.
6997 %etail Asia -acific "op <99 A*ards
Asia 'acific +est of the +est Retailers Q 'antaloon Retail 7India8 Etd
+est Retailer in India Q 'antaloon Retail 7India8 Etd
The Retail Asia publication in association with Curo@onitor and H'@% honours the best retailers
in #? countries across the Asia 'acific region. The awards were presented in Singapore in
Fctober, !"">.
Asiamoney A*ards
+est @anaged .ompany in India 7@id,cap8 Q 'antaloon retail 7India8 Etd.

The Asiamoney publication conducts a poll among fund manages and investors and does a
/uantitative analysis of financial performance to select best managed companies in Asian
countries.
Ernst 2 Joung Entrepreneur of the Jear A*ard
Crnst G Doung Cntrepreneur of the Dear 7Services8 Q Hishore +iyani
.onsidered to be one of the most prestigious business awards in India, a 3ury comprising leading
names in Indian business selected the winners based on courage, creativity, passion, endurance
and vision.
C!BC Indian Business @eaders A*ards
The 5irst %eneration Cntrepreneur of the Dear Q Hishore +iyani
Frganized by .B+.,TA#(, the twelve awardees in various categories are decided by a high
profile 3ury, along with research partners , The Jniversity of .hicago %raduate School of
+usiness, &evelopment &imensions International 7&&I8 and A. Beilson FR% @AR%.
@a+shmipat 'inghania ) II1 @uc+no* !ational @eadership A*ards
Doung +usiness Eeader Q Hishore +iyani
The award recognizes and honors individuals who have contributed consistently to the betterment
of our country through their pursuit of ecellence. The awards were presented in Bew &elhi by
the 'rime @inister &r. @anmohan Singh in &ecember, !"">.

Images %etail A*ards
+est Aalue Retail Store Q +ig +azaar
+est Retail &estination Q +ig +azaar
+est 5ood G %rocery Store Q 5ood +azaar
Retail 5ace of the Dear Q Hishore +iyani
The Images Retail Awards are decided through a nationwide consumer G industry poll and
nominations followed by performance assessment by team of analysts and 3ury. %eaders> &igest
A*ards
'latinum Trusted +rand Award , +ig +azaar
The Reader2s &igest awards are based on surveys done among consumers by independent
research agency, Bielsen @edia Research.
C!BC A*aaz Consumer A*ards
@ost 'referred Earge 5ood G %rocery Supermarket Q +ig +azaar
.onducted in association with A. Bielsen,FR% @arg across !# ma3or cities, nearly #","""
consumers were asked to choose their most preferred brands.
%eid 2 "aylor A*ards for %etail Excellence
Retail Entrepreneur of the Year Kishore Biyani

Images %etail A*ards 6997
@r. Hishore +iyani Q Retail 5ace of the year
+ig +azaar Q +est Aalue Retail Store
+ig +azaar Q +est Retail &estination
5ood +azaar Q +est 5ood and %rocery Store
%eaders &igest -latinum "rusted Brand A*ard
+ig +azaar , Carning a trusted 'lace in the everyday lives of consumers
C!BC A*aaz Consumer A*ards
+ig +azaarM @ost preferred store
%etail Asia -ulishing
'RIE Q Bumero Jno Retail Frganisation of India
699<
%eaders &igest and A*aaz consumer A*ard
+ig +azaar , @ost preferred, large, 5ood and %rocery store
%eaders &igest -latinum "rusted Brand A*ard
+ig +azaar , Carning a trusted 'lace in the everyday lives of consumers

Images %etail A*ards 699<
'RIE Q @ost admired retailer of the year
5ood +azaar , Retailer of the year 7food and grocery8
+ig +azaar Q Retailer of the year 7value retailing8
.entral Q Retail launch of the year
Business "oday selected -%I@ amongE
Top !" companies in India to watch in !"")
India2s most investor,friendly companies in the top ;)
India2s biggest wealth creators in the top #""
699H
Images %etail A*ards 699H
'RIE Q @ost admired retailer of the year
5ood +azaar , Retailer of the year 7food and grocery8
+ig +azaar Q Retailer of the year 7value retailing8
.entral Q Retail launch of the year
%eid 2 "aylor and &@( A*ards
'RIE Q Retailer of the year

699F
Indian Express A*ard
'RIE, @arketing ecellence and ecellence in brand building
/rganizational 'tructure CBonalD
'resident
Aice 'resident

@arketing -R -ead .ategory -ead 5inance -ead Fperation -ead
-CA&
@arketing manager
5inance manager
-R manager service manager
/rganization 'tructure of the store
ss

&epartmental 1anagersE
There are !# departments in this store like Clectronic dept, &epot dept, B+& dept, @obile +azaar
&ept, Star sitar &ept, 'J. &ept, Eadies &ept, @en2s &ept, 5urniture
There are ! departments and ( assistant department managers in this store like Clectronic dept,
&epot dept, B+& dept, @obile +azaar &ept, Star sitar &ept, 'J. &ept, Eadies &ept, @en2s
&ept, 5urniture &ept, 5ootwear &ept, -ome &Vcor &ept. Cach department will be assigned with
targets which has to be achieved within the assigned period that may be of &aily, <eekly,
monthly and yearly.

Cach department has a department @anager G Assist &@. Their 3ob is concerned mainly
with sales. They look after customer2s orders delivery post sale service if any etc . All &ept
managers A&@, Team members work under coordination G cooperation.
AdministrationE
Store administration comes under Store @anager its functions are store maintenance, -ouse
Heeping, Security etc.
Information "echnologyE
This department is responsible for the maintenance of the systems of the stores. All billing
machines their functioning networking with the master machine etc. If there is any problem with
the machine then this department comes into function.
Cashing &eptE
This department is responsible for the collection of sales amount ie cash sales, .redit sales, etc
under this department all billing machines of the stores comes. The sales amount collected
throughout the day by the cashier2s has to be submitted to this department.
1ar+eting ExecutiveE
This dept is responsible for the marketing of the store in different different media like Television,
Bewspaper, and -oldings etc. the authorized person has to visit different companies and has to
look after for tie,ups etc.
5isual 1erchandiseE

This department is responsible for the product arrangement at the store with respect to their
nature. The basic function of this dept is it divides the store into some departments based on the
nature of the product and within the department it decides how the products should be arranged
by keeping in mind the customer should not suffer.
H% Executive E
-uman Resource eecutive mainly look after employees mainly their problems. This department
performs the functions like Recruitment, Selection, Training and development.
C'& CCustomer 'ervice &es+DE
This is the separate unit, which is mainly focuses on customer service like if the customer find
difficulty in finding any product, .ustomer complaints any replacement, .ustomer assistance etc.
Cities *here stores are located
Agra ,Ahmedabad ,Allahabad ,Ambala,Asansol, +angalore, +hubaneswar, .hennai, .oimbatore,
'alakkad, Holkata, &elhi, &urgapur, %haziabad, %urgaon, -yderabad, Indore, -ubli, Eucknow,
Hanpur, @angalore, @umbai, Bagpur, Basik, 'anipat, 'une, Ra3kot, Surat, Thane,
Thiruvananthapuram,Jdupi, Aishakhapatnam

-@A!' /( AEJ -@AJE%' I! I!&IA
P -antaloon %etailE Cpansion into all possible formats of retail across categories and segments.
Approimately *" million s/.ft by 5D#". Turnover epected to touch Rs.*",""" crore 7K>.>;
billion8 by 5D#",##.
K %eliance %etailE About Rs.*",""" crore 7K>.>; billion8 investment to set up multiple retail
formats with epected sales of Rs.9",""" crore 7K!" billion8,plus by !""9,#".
K %-4E 'lanning I'F, ?)",plus @usic<orld stores and )",plus SpencerOs -ypers covering ?
million s/.ft area by !"#".
K @ifestyleE Rs.?)" crore 7K9" million8 investment in net five years to epand on @a
-ypermarkets and value retail stores, -ome and Eifestyle .entres.
K A %ahe$a Corp,E Fperates ShoppersO Stop, .rossword, Inorbit @all, -ome Stop and -ypercity.
To open )) hypermarkets across India by !"#).
K 'uhi+shaE ;)" stores and Rs.>)" crore 7K#?) million8,plus estimated sales by @arch !"";.

K -iramyd %etailE #.;) million s/.ft of retail space and #)" stores in net five years.
K "rent @td,E To open !; more stores across its retail formats, adding one million s/.ft of space in
the net #! &E5 malls.
K "rinethraE Recently ac/uired by the AA +irla %roup, Trinethra 7with two formats Q Trinethra
and 5abmall8 plans !!" stores with a pro3ected turnover of over Rs.*"" crore 7K>>; million8 this
fiscal.
K 5ishal 4roupE 'lans include an I'F and investment close to Rs.#,!)" crore 7K!;( million8 by
!"#", targetting !!" outlets, taking its cumulative retail space to five million s/.ft and sales
turnover to Rs.),""" crore 7K# billion8.
K Bharti %etailE <ith back,end tie, up with <al,@art, +harti is pumping in Rs.*#,)"" crore
7JSK ; billion8 in creating a nationwide retail network, including #"" hypermalls and several
hundred small supermarkets
Board memers
1r, Aishore Biyani# 1anaging &irector
Hishore +iyani is the .hief Cecutive Ffficer of 5uture %roup and @anaging &irector,
'antaloon Retail India Etd. -e started off his entrepreneurial career with manufacturing and
distribution of branded men2s wear products.
In #9(;, Hishore +iyani led the group2s foray into modern retail with the opening up of the first
department store 'antaloons in Holkata. In !""#, he created and evolved a pan,Indian, class,less
model Q +ig +azaar, a hypermarket chain, followed by 15ood +azaar2, a supermarket chain,
which blended the look, touch and feel of Indian bazaars with western hygiene. This was followed
by .entral, a first of its kind seamless mall located in the heart of ma3or India

1r, 4opi+ishan Biyani# 3holetime &irector
%opikishan +iyani, is a commerce graduate and has more than twenty years of eperience in the
tetile business.
1r, %a+esh Biyani# 3holetime &irector
Rakesh +iyani, is a commerce graduate and has been actively involved in category management4
retail stores operations, IT and eports. -e has been instrumental in the implementation of the
various new retail formats.
1r, 5ed -ra+ash Arya# &irector
Aed 'rakash Arya, is an engineer by training and is a graduate of the Indian Institute of
@anagement, Ahmedabad. 'rior to 3oining 'antaloon Retail, he was the .CF of %lobus.
1r, 'hailesh Hariha+ti# Independent &irector
Shri Shailesh -aribhakti, is a .hartered Accountant, .ost Accountant, and a .ertified Internal
Auditor. -e is the &eputy @anaging 'artner of -aribhakti G .o., .hartered Accountants and past
president of Indian merchant .hambers. -e is on the +oard of several 'ublic Eimited .ompanies,
including Indian 'etrochemicals .orporation Etd., Ambu3a .ement Castern Etd. etc. -e is on the
+oard of .ompany since :une #, #999.

1r, ' &ores*amy# Independent &irector
S. &oreswamy, is a former .hairman and @anaging &irector of .entral +ank of India and serves
on the board of &S' @errill Eynch Trustee .o and .eat Eimited among others.
&r, & / Aoshy# Independent &irector
&. F. Hoshy, holds a doctorate from IIT, &elhi and is the &irector of Bational Institute of &esign
7BI&8, Ahmedabad. -e has over !? years of rich eperience in the tetiles and garment industry
and was instrumental in the setting up of BI5T centres in &elhi, .hennai and +angalore. -e is a
renowned consultant specializing in international marketing and apparel retail management.
1s, An$u -oddar# Independent &irector
An3u 'oddar, holds a +achelor of Cngineering from Jniversity of Fklahoma and is a &irector,
BI5T, -yderabad chapter. She also serves on the board of @aharishi .ommerce Etd and Samay
+ooks Etd, among others.
1s, Bala &eshpande# Additional &irector
+ala &eshpande, is Bon,Cecutive &irector, I.I.I Aenture 5unds and also serves on the boards
of &eccan Aviation, Bagar3una .onstruction, <elspun India and Shoppers2 Stop Etd, among
others.
1r, Anil Harish# Independent &irector
Anil -arish, is the partner of &@ -arish G .o. Associates G Solicitors and an EE@ from
Jniversity of @iami. -e also serves on the board of @ahindra %esco, Jnitech, IndusInd +ank
and -indu3a T@T, among others.

'EC"I/! B

Introduction to the topic
As we are now in the era of booming retailing lot of organization are entering into the retail
market. In India 5uture %roup 'antaloon company is one of the greatest retailing companies
with its retail format called +ig +azaar. In my summer Inplant pro3ect I2m doing live
pro3ect, on a 6A analysis on customer of Big-Bazaar at Huli. 7 to improve customer
walk,in at big bazaar8 And also to know what are the factors which customers think before
visiting +ig +azaar.
!eed for the study
+ig +azaar has newly established its -ubli store on last !9
th
:uly !"";. The +ig +azaar has done
analyzing of pro3ects to know the consumer epectation, consumer satisfaction level and now the
+ig +azaar has gained good grip on the -ubli market, but still want to increase the walk,in in +ig
+azaar. So the main need for the study is to know how to increase the walk,in +ig +azaar.
"opic for the study
6A Analysis on customer of Big-Bazaar#at Huli.
o$ectives
To understand the factors which influence customers to visit +ig, +azaar -ubli,
To study the present promotion activities of +ig,+azaar -ubli
To understand the customer opinion about product, services, and prices
To evaluate customer walk,in at +ig,+azaar
To know the customers epectation towards +ig,+azaar -ubli,
To ascertain the satisfaction level of customers of +ig,+azaar -ubli,

%esearch methodology
"ype of research
The research will be &escriptive Research.
&ata collection methods
#8 'rimary data
The primary or the first hand data was collected with the help of handing out the /uestionnaire to
the customers, to know Analysis on customer of Big-Bazaar at huli.
!8 Secondary data
The ma3or source of secondary or supporting data was internet, and company profile of +ig
+azaar as whole. And +ig +azaar library and the books and 3ournals, are the source of
information.
'urvey method
The related data or information was obtained by personal administration of /uestionnaire,
'ample size
A sample size of #""
'ampling (rame
The customers of -ubli
'ampling unit
Individual customers of +ig +azaar -ubli
'ampling method
The method for survey will be, non,probabilistic convenience sampling method

Benefits to me )
The pro3ect helped me to have an insight of the customer perception to*ards Big Bazaar
Huli# the concept of customer thin+ing process to*ards shopping, 3hat is the expectation
of consumer to*ards Big Bazaar Huli, And *hat are the different offers executed y Big
Bazaar during my 'I- pro$ect, And it *as more aout live pro$ect and# I *as ale to
understand different aspects *ith regards Big Bazaar Huli,
Benefits the company )
<ith the help of this report company *ould e ale to find the challenges ahead# ecause
the study is ased on the survey conducted *ith the help of .uestionnaire *hich *as
consisted of the .uestions related to the consumer of Big Bazaar Huli# and through this
report the Big Bazaar can more focus on the customer expectation to*ards increase the
*al+-in# at Big Bazaar Huli,

Analysis *ith the 'econdary data
<ith the data collected from the secondary source we can clearly interoperate that the costumer
will prefer to visit +ig +azaar more during offer period. In a time frame of two month there were
totally three different offers were eecuted. And the response was good. &uring the weekends,
Sunday and Saturday and also during <ednesday the customer walk,in, is normally high, when
we compare to normally day2s.
Analysis and Interpretation
#8 &o you know big bazaarW

100 100.0 100.0 100.0 Yes Valid
Frequency Percent Valid Percent
Cumulative
Percent

Analysis
5rom the survey we can come to know that #""$ respondents are known the +ig +azaar in
-ubli .ity.
Interpretation
The study shows that the +ig bazaar known by all the #"" respondents <here we have done
survey in -ubli.
;, 3here do you generally prefer to shopL
Big azaar
5ishal
Birla more
Airana shops
/ther specify=========

'hopping -reference
5re/uency 'ercent .umulative 'ercent
+ig +azaar ;) ;)." ;)."
Aishal @ega @art > >." (#."
+irla @ore 9 9." 9"."
Hirana Shops #" #"." #""."
Total #"" #""."


Shopping Preference
Shopping Preference
Kirana Shops irla !ore Vishal !ega !art ig a"aar
F
r
e
q
u
e
n
c
y
#0
$0
%0
&0
0
Interpretation
;)$ of people generally like shopping at +ig +azar
>$ of people generally like shopping at Aishal @ega @art
9$ of people generally like shopping at +irla @ore
#"$ of people generally like shopping at Hirana stores
5rom the above we can make it out that more than half that is ;)$ of customers prefer
visiting +ig +azar for shopping than comparing to other outlets.
6, 3hy do you prefer to shop thereL
C"ic+ the related optionsD

+ig bazaar Aishal 'ick G pay @ore Hirana
shops
Fthers
#. +ulk purchase
!. Eocation
*. Fffers
?. Nuality
). Service

Bul+ -urchase
ul' Purchase
ul' Purchase
Kirana Shops
irla !ore
Pic' ( Pay
Vishal !ega !art
ig a"aar
F
r
e
q
u
e
n
c
y
)0
%0
*0
&0
10
0
Interpretation
?)$ visit +ig bazaar for bulk puchase
#*$ visit Aishal for bulk purchase
#"$ visit 'ick G 'ay for bulk purchase
+ig +azaar ?) ?)." ?)."
Aishal @ega @art #* #*." )(."
'ick G 'ay #" #"." >(."
+irla @ore 9 9." ;;."
Hirana Shops !* !*." #""."
Total #"" #""."

9$ visit +irla @ore for bulk purchase
!*$ visit Hirana shops for bulk purchase.
5rom the above we can make it out that more than half that is ?)$of customers prefer visiting
+ig +azaar for bulk purchasing compared to other outlets.
@ocation
+ig +azaar )# )#." )#."
Aishal @ega @art * *." )?."
'ick G 'ay ( (." >!."
+irla @ore #! #!." ;?."
Hirana Shops !> !>." #""."
Total #"" #""."
+ocation
+ocation
Kirana Shops
irla !ore
Pic' ( Pay
Vishal !ega !art
ig a"aar
F
r
e
q
u
e
n
c
y
$0
)0
%0
*0
&0
10
0
Interpretation
)#$ customers preferred +ig bazaar as convenient location for shopping
*$ customers preferred vishal as convenient location for shopping
($ customers preferred 'ick G 'ay convenient location for shopping
#!$ customers preferred +irla @ore as convenient location for shopping
!>$ customers preferred Hirana Shops as convenient location for shopping.

@ore than )"$ of customers preferred +ig +azaar as a preferable location for shopping
compared to other retail outlets.

/ffers
+ig +azaar >* >*." >*."
Aishal @ega @art ; ;." ;"."
'ick G 'ay ) )." ;)."
+irla @ore ) )." ("."
Hirana Shops !" !"." #""."
Total #"" #""."
,ffers
,ffers
Kirana Shops
irla !ore
Pic' ( Pay
Vishal !ega !art
ig a"aar
F
r
e
q
u
e
n
c
y
-0
$0
)0
%0
*0
&0
10
0
Interpretation
>*$ of customers preferred the offers of +I% +AIAAR for shopping.
;$ of customers preferred offers of vishal for shopping
)$ of customers preferred offers of 'ick G 'ay for shopping
)$ of customers preferred offers of +irla @ore for shopping

!"$ of customers preferred offers of kirana for shopping.
@ost of the customers felt that the offers provided by +I% +AIAAR are good than compared to
the other retail outlet.

Muality
+ig +azaar >( >(." >(."
Aishal @ega @art #> #>." (?."
+irla @ore > >." 9"."
Total #"" #""."
.uality
.uality
Kirana Shops irla !ore Vishal !ega !art ig a"aar
F
r
e
q
u
e
n
c
y
#0
$0
%0
&0
0
Interpretation
>($ of customers found good /uality products in +ig bazaar
#>$ of customers found good /uality products in vishal
>$ of customers found good /uality products in 'ick G 'ay
!"$ of customers found good /uality products in kirana .
.ustomers find good /uality products at big bazaar than the other retail outlets.

'ervice
+ig +azaar >) >)
."
>)."
Aishal @ega @art #> #>." (#."
'ick G 'ay * *." (?."
+irla @ore > >." 9"."
Total #"" #""."
Service
Service
Kirana Shops
irla !ore
Pic' ( Pay
Vishal !ega !art
ig a"aar
F
r
e
q
u
e
n
c
y
-0
$0
)0
%0
*0
&0
10
0
Interpretation
>)$ of customers found good service provided by +ig bazaar
#>$ of customers found good service provided by vishal
*$ of customers found good service provided by 'ick G 'ay
>$ of customers found good service provided by +irla more
.#"$ of customers found good service provided by Hirana shops.

@ost of the customers found the service provided by +ig +azaar is good than compared to
others.
H, (actors influence the customer to visit Big Bazaar,
(actors (re.uency -ercent 5alid -ercent
Cumulative
-ercent
Attracted by adds !* !* !* !*
<ord of mouth. *# *# *# )?
+ecause of family force # # # ))
Shopping eperience ; ; ; >!
All product in one roof !# !# !# (*
Fffers 9 9 9 9!
Eow price * * * 9)
+ulk purchase ) ) ) #""
Total #"" #"" #""

Factors that influence the customer to visit ig a"aar.
)/
*/
0/
&1/
-/
1/
*1/
&*/
ul' purchase
+o1 price
,ffers
2ll product in one r
Shopping e3periance
ecause of family fo
4ord of mouth.
2ttracted 5y adds
InferenceM
The chart shows factors influence the customer to visit +ig +azaar. Fut #"" respondents *#$ of customers
visiting because of offers, !*$ because of attracted by ads, !#$ are visiting because of all products are
available in one roof. It means most influencing factors are offers, advertisements, and all products
available in one place.

)8 which are the advertisement media you come across
(re.uencies
which are the advertisement media you come across
Statistics
100
0
Valid
!issing
6

Analysis
Fut of #"" respondents !>$ people have come across the print media adds, >>$ people have
come across TA adds,?$ people have come across by internet media,?$ people by others media.

Interpretation
+y our survey most of the people means >>$ have come across television media which ads come from
TA.
&$ &$.0 &$.0 &$.0
$$ $$.0 $$.0 0&.0
% %.0 %.0 0$.0
% %.0 %.0 100.0
100 100.0 100.0
print media
telivision
internet
others
7otal
Valid
Cumulative
Percent

>8 which are the advertisment you come across
(re.uencies
which are the advertisment you come across

Analysis
Fut of #"" respondents ;!$ people have come across the TA ads,?$ people have come across
hordings, bordings G paintings,>$ people have come across standees G drop downs, #!$ people have
come across leaflets G pamplets, >$ people have come across other advertisement.

Interpretation
5rom the survey it is completely clear that television ads are more important than other advertisements.
Statistics
100
0
Valid
!issing
6
-& -&.0 -&.0 -&.0
% %.0 %.0 -$.0
$ $.0 $.0 #&.0
1& 1&.0 1&.0 0%.0
$ $.0 $.0 100.0
100 100.0 100.0
telivision ads
hordings85ordings(pai
ntings
standees ( drop do1ns
leaflets(pamplets
others
7otal
Valid
Cumulative
Percent
others
leaflets(pamplets
standees ( drop do1n
hordings85ordings(pa
telivision ads

(8 what is your opinion about bbW
(re.uencies
what is your opinion about bbW
Analysis
Fut of #"" respondents ("$ people has given opinion as good about the +ig bazaar.other !"$
people has given their opinion as average.
Statistics
100
0
Valid
!issing
6
#0 #0.0 #0.0 #0.0
&0 &0.0 &0.0 100.0
100 100.0 100.0
good
average
7otal
Valid
Cumulative
Percent
average good
100
#0
$0
%0
&0
0


Interpretation
5rom the survey it is clear that ("$ people are having good opinion about big bazaar,

#"8 what do you feel by watching bb advertisment
(re.uencies
what do you feel by watching bb advertisment
Statistics
100
0
Valid
!issing
6
# #.0 #.0 #.0
1$ 1$.0 1$.0 &%.0
&0 &0.0 &0.0 %%.0
%# %#.0 %#.0 0&.0
# #.0 #.0 100.0
100 100.0 100.0
Very info
9ives grtr prdt info
:elps in indenti 55 as diff
:g influe to visit 55 and
pur
9vs grtr a1r a5t of 55 (
pur
7otal
Valid
Cumulative
Percent
#.0/
%#.0/
&0.0/
1$.0/
#.0/
!s rtr a"r a#t of
h influe to !isit #
helps in indenti 55
gives grtr prdt info
very info

Analysis
Fut of #"" respondents ($ people felt that ads are very informative, #>$ people felt that it gives
greater product information,!"$ people said that in identification of big bazaar as differently,?($ people
said that it is highly influenced to visit big bazaar and purchasing, ($ people said that it gives greater
awareness about big bazaar.
Interpretation
+y the survey it is clear that maimum people felt that advertisements are helpful to know about big
baza#!8 According to you which media will be help full for getting information about bbW
(re.uencies
According to you which media will be help full for getting information about bbW
Statistics
100
0
Valid
!issing
6
$$ $$.0 $$.0 $$.0
1& 1&.0 1&.0 -#.0
$ $.0 $.0 #%.0
1% 1%.0 1%.0 0#.0
& &.0 &.0 100.0
100 100.0 100.0
tv advertisment
hoardings
road sho1s
pamplets
1allpaints
7otal
Valid
Cumulative
Percent

Analysis
Fut of #"" respondents >>$ people are getting information about big bazaar by TA ads,#!$ are
getting by hoardings,>$ people are getting by road shows, #?$ are getting by pamphlets,!$ are getting
by wall paints
Interpretation
5rom the survey we can come to know that TA ads are more effective than other medias, people are
getting more information about big bazaar by it only ar and it is highly influenced to purchasing products
there

;;, Customer satisfaction.
(re.uency -ercent
5alid
-ercent
Cumulative
-ercent
Ccellent #9 #9 #9 #9
%ood ;; ;; ;; 9>
Aery poor ? ? ? #""
Total #"" #"" #""
InferenceE
The chart shows that ;;$ of customer satisfaction is good, #9$ of customer satisfaction is ecellent, ?$
is satisfaction is very poor. The average customer satisfaction to words +ig +azaar +elgaum is good.

F, -lans made y the customer efore visiting ig Bazaar,
-lans (re.uency -ercent
5alid
-ercent
Cumulative
-ercent
To purchase ?" ?" ?" ?"
:ust to visit !9 !9 !9 >9
To know about the new offer. ) ) ) ;?
To know the new product ? ? ? ;(
If good offers found then to
purchase !! !! !! #""
Total #"" #"" #""
Plans made 5y customer 5efore coming ig a"aar .
&&/
%/
)/
&0/
%0/
;f good of fers found
7o 'no1 the ne1 prod
7o 'no1 a5out the ne
<ust to visit
7o purchase
InferenceE

5rom the above graph it is clear that plans made by the customer before coming big bazaar. Fut of #""
respondents !!$ of them come to purchase, !9$ 3ust to visit, ?"$ to know about the new offers, ?$ is to
know the new products, !!$ is to if good offers found then to purchase. It means that most the customer
will visit to know the new offers.
N, Customer normally purchasing sections,
a, (1C4
(1C4 (re.uency -ercent
5alid
-ercent
Cumulative
-ercent
Des !9 !9 !9 !9
Bo ;# ;# ;# #""
Total #"" #"" #""
F!C9 sections normally purchase.
-1/
&0/
6o
Yes

InferenceE
Fut of #"" respondents !9$ of customer normally purchase 5ast moving consumer goods.
, (ood items,
(ood items (re.uency -ercent 5alid -ercent
Cumulative
-ercent
Des ?( ?( ?( ?(
Bo )! )! )! #""
Total #"" #"" #""

Food sections you normally purchase
)&/
%#/
6o
Yes
InferenceE
Fut of #"" respondents ?($ of customer normally purchases food items.
c, Apparels
.
Apparels (re.uency -ercent 5alid -ercent Cumulative -ercent

Des )! )! )! )!
Bo ?( ?( ?( #""
Total #"" #"" #""
2ppearels sections normally purchaset
%#/
)&/
6o
Yes
InferenceE
Fut of #"" respondent )!$ of customer normally purchase from apparels.

d, Electronics,
Electronic
s (re.uency -ercent 5alid -ercent Cumulative -ercent
Des #? #? #? #?
Bo (> (> (> #""
Total #"" #"" #""
=letronic sections normally purchase
#$/
1%/
6o
Yes
InferenceEFut of #"" respondent #?$ of customer purchase electronics items.

"ale 7 (re.uency of the %espondents visiting Big Bazaar store,
(re.uency of 5isit !umer of %espondents -ercentage
/nce in a *ee+ )# )#$
"*ice in a *ee+ #" #"$
/nce in fortnight !; !;$
/nce in a month #" #"$
/CCA'I/!A@@J ! !$
"/"A@ #"" #""$
Analysis and InterpretationE About <;O of the respondents would like to visit the store once in a
week4 this day will be mostly weekend2s .i.e. Saturdays and Sundays. Aery ;9O respondents would like
to visit twice in a week and once in a month. About 6:O of the respondents would find it ideal to visit
once in a fortnight, which is second highest fre/uency of visiting the stores. And at last only 6O of the
respondents would like to visit occasionally as most of them do not want to miss the eperience of
shopping or due to need that arise for the products.
Chart sho*ing the (re.uency of %espondents visiting Big Bazaar stores

A!A@J'I' A!& I!"E%-%E"A"I/!
"ale ; %espondents intervie*ed
4E!&E% !umer of
%espondents
-ercentage COD
1A@E ); );$
(E1A@E ?* ?*$
"/"A@ #"" #""$
AnalysisM The survey consists of );$ of male respondents and ?*$ of female respondents. %iven the
gender distribution for the study the male respondents are more than the female respondents.
Table 6
51%
10%
27%
10%
2%
,nce in a 4ee'
71ice in a 1ee'
,nce in fortnight
,nce in a month
,ccasionally

Chart sho*ing the distriution of genderM
0
10
&0
*0
%0
)0
$0
No.of respondents
!2+= F=!2+=
Gender
Table no.1
!2+=
F=!2+=
"ale F Age *ise distriution of the respondents,
Age !umer of %espondents -ercentage COD
;<-6< Jears !? !?$
67-F< Jears !) !)$
F7-H< Jears !* !*$
H7-<< Jears !* !*$
<7 and aove ) )$
"/"A@ #"" #""$

Analysis and InterpretationE The above table shows that people of all the ages visit the store ecept in
the age category of )> and above. So from the above table you can say that the store has a very good mi
of respondents when it comes to age wise distribution. The middle aged customers also customers also
would like to come as much as the young customers. The age distribution of the respondents visiting the
store is spread e/ually. So from the above table we can infer that customers across all the ages visit the
store and the store has a good age mi of the customers visiting the store.
Chart sho*ing the age *ise distriution of the %espondents visiting the store,
Table No.
&%/
&)/
&*/ &*/
)/
0/
)/
10/
1)/
&0/
&)/
*0/
1)>&) Years &$>*) Years *$>%) Years %$>)) Years )$ and a5ove
!"e
N
o

o
f

r
e
s
p
o
n
d
e
n
t
s
1)>&) Years
&$>*) Years
*$>%) Years
%$>)) Years
)$ and a5ove
"ale H /ccupation distriution of the respondents,

/ccupation !umer of %espondents -ercentage COD
'tudent !! !!$
Business man 9 9$
4overnment employee !* !*$
-rivate employee !* !*$
House *ife !* !*$
"/"A@ #"" #""$
Analysis and InterpretationE 5rom the above table we can say that almost all the occupations have e/ual
number of respondents ecept for the business man option which constitutes about NO of the
respondents. Fther all the occupation are distributed almost e/ually.
N, 3hat are the expectations from Big BazaarL
C%an+ the follo*ing y placing ; eside the one# *hich you expect the most#
and 6
nd
accordinglyD
XXXXXXX Fffer XXXXXXX Nuality
XXXXXXX Aariety XXXXXXX Eow price
XXXXXXX Shopping Cperience XXXXXXX Bew products

/ffers of Big Bazaar
# !( !(." !(."
! ?# ?#." >9."
* ## ##." ("."
? ## ##." 9#."
) ? ?." 9)."
> ) )." #""."
Total #"" #""."

,ffers ,f ig a"aar
,ffers ,f ig a"aar
$ ) % * & 1
F
r
e
q
u
e
n
c
y
)0
%0
*0
&0
10
0
5ariety of -roducts
# !# !#." !#."
! > >." !;."
* *( *(." >)."
? #( #(." (*."

) 9 9." 9!."
> ( (." #""."
Total #"" #""."
Variety of Products
Variety of Products
$ ) % * & 1
F
r
e
q
u
e
n
c
y
%0
*0
&0
10
0

'hopping Experience in Big Bazaar
# !" !"." !"."
! #" #"." *"."
* !" !"." )"."
? #) #)." >)."
) #! #!." ;;."
> !* !*." #""."
Total #"" #""."
Shopping =3perience in ig a"aar
Shopping =3perience in ig a"aar
$ ) % * & 1
F
r
e
q
u
e
n
c
y
*0
&0
10
0


Muality of -roducts
# ) )." )."
! !; !;." *!."
* !" !"." )!."
? #* #*." >)."
) #; #;." (!."
> #( #(." #""."
Total #"" #""."
.uality of Products
.uality of Products
$ ) % * & 1
F
r
e
q
u
e
n
c
y
*0
&0
10
0

@o* -rice /ffered
# !! !!." !!."
! !# !#." ?*."
* ! !." ?)."
? #( #(." >*."
) *) *)." 9(."
> ! !." #""."
Total #"" #""."

+o1 Price ,ffered
+o1 Price ,ffered
$ ) % * & 1
F
r
e
q
u
e
n
c
y
%0
*0
&0
10
0

!e* -roducts
# ! !." !."
* ## ##." #*."
? !! !!." *)."
) !! !!." );."
> ?* ?*." #""."
Total #"" #""."
6e1 Products
6e1 Products
$ ) % * 1
F
r
e
q
u
e
n
c
y
)0
%0
*0
&0
10
0


#(8 <ould you like to visit bb againW

(re.uencies
<ould you like to visit bb againW
Statistics
100
0
Valid
!issing
6
#0 #0.0 #0.0 #0.0
&0 &0.0 &0.0 100.0
100 100.0 100.0
defenetly
not sure
7otal
Valid
Cumulative
Percent
not sure defenetly
100
#0
$0
%0
&0
0

Analysis
Fut of #"" respondents ("$ people said that they definitely visit again,!"$ people said as not
sure.
Interpretation
5rom the study more people want to visit again to big bazaar.

(indings
The overall pro3ect is mainly of how to increase consumer walk,in in big bazaar. In this pro3ect
the ma3or findings are as follows
&uring the pro3ect period there are totally nine different types of offers eecuted 7apart form
weekends offers8 by big bazaar. And the customer walk,in was very good in these offers days
The consumer walk,in, in big bazaar is very high during the offer periods.
(#$ of the customers prefer to visit +I% +AIAAR due to the availability of the variety of
products.
;)$ of customers of -ubli prefer to visit big bazaar.
>*$ of -ubli customer thinks that there is always any new offers before visiting big bazaar.
>*$ of customers of big bazaar epect good offers from big bazaar.
;?$ consumers are satisfied with the offers from big bazaar -ubli.
>($ of the customers are satisfied by the /uality of the products at +I% +AIAAR
>>$ customers visit +I% +AIAAR for purchasing rather than a visit.
>)$ of the customers are satisfied by the service provided at +I% +AIAAR
@ost of the customers would definitely visit +I% +AIAAR again.

%ecommendations
The overall pro3ect is mainly of how to increase consumer walk,in in big bazaar. In this pro3ect
the ma3or recommendations are as follows.
&uring offers period2s big bazaar has to provide transportation facilities to increase
customer walk,in.
Transportation facilities during offers.
'roviding awareness about the new offers to the loyal customers
Ambience with proper ventilation and sitting arrangements and restaurant.
Separate ladies rest room.
'roviding membership cards.
Since the Tv Advertisement is most attractive media as per the respondents view,
company can concentrate on TA ads by making them more attractive and in a medium
that2s understandable by people of in and around -ubli city, to inform about any new
deals like ABBIACRSARD .CEC+RATIFB Fffers G SA+ SC SASTA &IB.,
-oardings G 'aintings are good source of advertisements so company has to concentrate
on this advertising aspect -oardings G 'aintings has to be increased G placed in more
crowded areas.
+ig +azaar has to concentrate on more offers G may provided discounts, more echange
offers.

Bow a days Radio G Internet are good source of medias company has to give more
advertisements on these medias, to reach maimum people.
.

@I1I"A"I/!'
The research was conducted in -ubli city only, so analysis and recommendations may not
be applicable to other cities.
Sample size was #""4 I feel this small size cannot represent the whole company.
The study was conducted in -ubli city only, so all the information sought is restricted to
this city only.
Some respondent refused to participate in the survey and that in turn may have affected
the result of the study.

Conclusion
I would conclude the pro3ect stating that the customer of -ubli are satisfied with offers, and they
still needs good offers in future days. And the big bazaar has doing good in terms of
understanding customer epectation and providing them good offers and products in terms of
fulfilling their epectation. &uring the pro3ect I would come to know about differs offers of big
bazaar, what a normal consumer will think before entering into big bazaar. And the different types
of factors which influence customers to visit big bazaar. And what are the factors which we need
focus for increase consumer walk,in big bazaar hubli.
The consumers preferences are changing G they are moving from Traditional Hirana stores to
@odern Retail outlet. It2s the main challenge to the @odern retail outlets to attract the customers towards
them from that of competitors. To attract more customers companies have to carryout the promotional
activities in uni/ue way. +I% +AIAAR has maintained that uni/ueness G has succeeded in attracting
customers.
The advertisement of the company like TA ads, print media G pamphlets are good advertisements which
made its place in minds of customer to find +I%+AIAAR differently. As the competition is becoming
stiff in the market the activities conducted by the company are uni/ue, that have brought fruitful result to
the company. Among them Advertisement is one of the leading activity or uni/ue among all other
activities G has high influence on the customer walk,in.


'EC"I/! C

BIBI@I/4%A-HJ
Boo+ referred#
1ar+eting research
y
A -arasurama #&hruv 4re*al#% Arishna,
3esites referred#
111.pantaloon.com
111.1i'ipedia.com
111.mar'etingprofs.com
QUESTIONARIE

&ear 'irP1adam#
I request you to please co-operate & fill the questionnaire to facilitate our study. Your
information will be kept confidential & will be used only for study purpose.
Name:
!ddress "location#:
$e%: &ale 'emale
(lease let me know a little more about yourself.
(lease specify your !)e )roup "years#*
"a# +,--. "b# -6-/0 "c# /+-.0 "d# 12er .0
(lease specify your monthly household income "3s.#*
"a# 4ess than +05000 rupees6month "b# +50000 to -05000 rupees6month
"c# -05000 to 705000 rupees6month "d# 12er 70000 rupees6month
. 1ccupation:
8usiness 9mployee (rofessional :ouse wife $tudent
+# !re u aware about 8I;8!<!!3=
Yes No
-# >here do you )enerally prefer to shop="skip to ? +-#
8i) ba@aar Aishal mart 8irla more ;rosaary"kirana# shops 1therBB
7# 3ate the followin) factors in accordance with the retail shops where you would like to
buy= "1n the scale of + C . where + bein) the hi)hest and . is least#
8i)
8a@aar
Aishal &ore Diran
a
other
s

shops
+. 8ulk purchase
-. 4ocation
7. 1ffers
/. Eredit 'acility
.. ;oodwill
6. ?uality
F. $er2ice
/# >hat are the factors that influence you to 2isit 8i)-8a@aar=
a# !ttracted by ads b# >ord of mouth c# 8ecause of family force
d# $hoppin) e%perience e# !ll products in one roof f# 1ffers )# 4ow (rices
.# >hich media you come across related to 8I;8!<!!3 ads=
(rint media Tele2ision Internet 3adio 1thers
6# >hich are the ad2ertisements of 8I;8!<!!3 you come across=
Tele2ision !ds :oardin)s5 8oardin)s & (aintin)s
4eaflets & Pa#p$lets Ot$ers %%%%%
F# >hat is your opinion about ad2ertisements=
Aery )ood ;ood !2era)e 8ad >orst
,# do you think ad2ertisements of 8I;8!<!!3 were usefull=
a# Aery informati2e

b# :elps in identifyin) 8I;8!<!!3 as differently
c# :i)hly influences to 2isit 8I;8!<!!3 & purchase
G# !ccordin) to you5 which media will be helpful to you for )ettin) information about 8I;
8!<!!3=
a& T' ads b& (oardin"s c& Road s$o)s d& Pa#p$lets e& *allpaints
+0# To what e%tent are you happy with 8i) 8a@aarHs products6prices6 ser2ices
(arameters :i)hly
$atisfied
$atisfied Neithr satisfied
nor dissatisfied
dissatisfi
ed
:i)hly
dissatisfi
ed
+. (roducts
-. (rices
7. $er2ices
++# 3ate satisfaction le2el re)ardin) shoppin) at 8I;8!<!!3
:i)hly $atisfied Neither satisfied dissatisfied :i)hly dissatisfd
$atisfied Nor dissatisfied
+-# . If not bi) 8a@aar where do you )o for shoppin)= .
3easons BBBBBBBBBBBBBBBBBBBBBBBB BBBB..

+7# >hat is special about 8i) ba@aar= "3ate the parameters from +-.#
(arameters +I9%treme poorJ -IpoorJ 7I'airJ /I;oodJ .IAery ;ood
+. $er2ice
-. 1ffers
7. New
(roducts
/.Aariety
.. ?uality
6.!d2ertisemen
t
F. $hoppin)
9%perience
+/# . >hat is your purchase plan before comin) to 8i)-ba@aar=
a# To purchase b# Kust for 2isit c# To know about the new offer
d# To know the new products e# If )ood offer found than to purchase.
+.# >hich are the sections you normally purchase the product=
'&E; 'ood items !pparels 9lectronic e# othersBBBBB
+6# . :ow often do you 2isit 8I; 8!<!!3 =
'irst time 1nce a week Twice a week
>eekends 1nce a month !nytime Lurin) festi2al
+F# . >hat are the e%pectations from 8i) ba@aar=

"1which you e%pect the most5 and -
nd
accordin)ly and 6 is least #
1ffer ?uality Aariety 4ow price $hoppin) 9%perienc M New products
+,# >ould you like to 2isit 8I; 8!<!!3 a)ain =
"a# Lefinitely "b# Not sure "c# No
If No5 "(lease specify the reasons#
+G# $u))estions or comment for further impro2ement of

8I; 8!<!!3

$$$$$$$$$$$$$$$$$$$ %&'(K Y)* $$$$$$$$$$$$$$$$$$$$

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A Analysis on Customer of Big-Bazaar.

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