!

TJX Business Plan:

Fashion on the Go
A Fashion Truck Promotional Company

Brett Krutiansky, Lauren Schmidtke, Diana Liu, Lucy Luo
What is Fashion on the Go?
" Promotional Service
" 24-foot truck- outfitted to be a store
" Varied schedule
" Receipt raffle at TJX stores
College Students in Boston
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Massachusetts 460,518
Boston 250,000
14 universities
112,290
5,615
Industry Analysis
" $284 billion disposable income
" $13 billion spent annually on clothing
" 126% spending increase
" OnCampus Researchs Survey:
" 57% - buy branded merchandise
" 75% - compare prices
" 68% - shopping in a brick and mortar shop
" $ 8 billion sales revenue pop up stores
What does TJX Gain?
! 1
st
national retailer fashion truck
! 112,290 introduced to TJX
! $1.2 million annually in sales
! 6,737 visit TJX brick and mortar annually
! Building new loyal customer base
! Loyal customers spends $2.8 M lifetime
! Second year: additional $ 6 M lifetime
Competition
" Sneakerbox
" The Fashion Truck
" Haberdash Vintage
" Green Street Vault
" Lolas Urban Vintage
5 established
fashion trucks in
Boston
SWOT: Fashion On-the-Go
Strengths Weaknesses
Low operating cost
Convenience
1
st
to market
Limited products
Confined space
Opportunities Threats
Expanding into a new
target market
Emerging trend
Weather
Regulations: permits
and taxes
Supply Chain and Operations
Revenue and Expense
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Management Team
Brett
Krutiansky
Lauren
Schmidtke
Lucy Luo
Diana Liu
Expertise:
Computers
Expertise:
Marketing
Expertise:
Finance
Expertise:
Inventory
Control
Recap of Fashion On-the-Go
" $13 billion annually on clothing.
" 126% spending increase
" Trendingwatching.com: Emerging and
sustainable
" Expand and establish new customer base
" 6,700 students annually = brick and mortar
" 673 loyal customers spends $2.8 M lifetime
!
Questions?
Colleges Visited in the First Year
" Boston College
" NEU
" Bunker Hill Community
College
" UMass Boston
" Boston College
" Harvard
" Brandeis College
" Suffolk University
" Tufts
" MIT
" Berklee College of Music
" Bentley College
" Wentworth Institute of
Technology
" Wellesley
Calculations
! Value Prop Calculations
! Visit TJX brick and mortar annually: 112,290 x 0.05 x 0.2 x 6 = 6737
students
! Life time customer: 6,737 visit brick and mortar x 0.10 = 673 life time
! 673 students x 3 times a year x $35 x 40 years = $2,826,600
Financial Calculations
! Renovation costs
! Truck: $45,000/45,000
! Painting + Truck Wrap: $5,500/5,500
! Equipment Purchase: $4,000/4,000
! Operational cost
! Fuel:$2,200/12,000/12,000
! Vehicle Inspection: $300/600/600
! Consulting Fee: $2,500
! Raffle gift cards:$1,200/2,400/2,400
! Permits:$300/300/300
! Miscellaneous:$5,000/5,000/5,000
! Insurance:$6,500/13,000/13,000
! Legal: $400/800/800
! Repairs/Maintenance: $7,000/14,000/14,000
! Supplies: $160/320/320
Fashion On-the-Go
! Brett Krutiansky, Diana Liu, Lauren Schmidtke, Lucy
Luo