SWOT ANALYSIS OF ALFLAH BANK PAKISTAN

STRENGTH
Modernazing banking system (online plus internet).
Professional and committed work force.
Well experienced staff.
Efficient internal communication system.
Backed by strong bu !"abi consortium.
!ocumentation system is so accurate as compare to ot"er banks.
#ob security for employs.
$nflation rate.
WEAKNESS
%ack of self marketing department.
%ow salary packages as compare to ot"er banks.
&low in introducing new product.
The majority of people are not well aware about the products of Bank Alfalah
their for it should advertise especially home, agri & car loans and credit cards.
Miss management of time is another draw back in Bank Alfalah branches, The
bank official timing for closing is pm but due to miss management employees
leave there desk at ! pm.
weak cost structure (means Bank Alfalah limited s costs are high in comparison
to their competitors).
weak brand (means Bank Alfalah limited cant charge the same prices for goods
and services as their competitors, because consumers dont value the brand).
OPPORTUNITIES
$nformation tec"nology.
Establis"ing foreign branc"es.
%ocal setup expansion.
$mplementation of enterprise resource planning and customer relations"ip
management systems.
$n'estment opportunities increase in banking sector t"roug" (oint 'enture.
Extention of international network of t"e branc"es.
Peace and security conditions if fa'orable.
$ncreasing scope of small and medium enterprise.
)o'ernment focusing and support of en"ancing o'erall exports
THREATS
*ncertain economic conditions.
$ntense competition in banking sector.
+on'entional banks t"ose "a'e "ig" growt" rate and "ig" market s"are
are always being a t"reat.
%arge business parties "a'e fewer attractions in being a cline of Bank
lfla", as it mainly because of excessi'e amount of documentation.
*nstable political and law order situation in Pakistan.
-ig" inflation
$ncreasing &BP regulations in t"e banking industry.
Internal Factor Evaluation Matri !IFE"
Ke# Internal Factor$ Wei%&t$ Ratin%$ Wei%&te'
Score
STRENGTH
Modernization banking system (online
plus internet).
0.08 0.!"
Professional and committed work force. 0.0# ! 0.$8
Well experienced staff. 0.0% ! 0.$%
Efficient internal communication system. 0.0# 0."
Backed by strong bu !"abi consortium. 0.0& 0.!#
!ocumentation system is so accurate as
compare to ot"er banks.
0.0' ! 0."$
#ob security for employs. 0.0% ! 0.$%
$nflation rate. 0.0# ! 0.$8
WEAKNESS
%ack of self marketing department. 0.08 $ 0.08
%ow salary packages as compare to
ot"er banks.
0.0' " 0.$
&low in introducing new product. 0.08 " 0.$#
(he ma)orit* of people are not well
aware about the products of Bank
Alfalah their for it should advertise
especiall* home, agri + car loans and
credit cards.
0.0% $ 0.0%
,iss management of time is another
draw back in Bank Alfalah branches, (he
bank official timing for closing is # pm
but due to miss management emplo*ees
leave there desk at 8 pm.
0.0# " 0.$"
weak cost structure (means Bank Alfalah
limited s costs are high in comparison to
their competitors)
0.0' $ 0.0'
weak brand (means Bank Alfalah limited
cant charge the same prices for goods
0.0' " 0.$
and services as their competitors,
because consumers dont value the
brand).
Total ( )*++