Nike T-Shirts

Coty Mendez, Bethany Austhof, Maricela Leal

Classes Polled: Visual Communications, Welding, Auto Mechanics and
Public Safety
All surveys out of 76 students
Would you purchase a t-shirt that says
Tech Center?
Sales
Yes No
How old are you?
Sales
16 17 18
What is your gender?
Sales
Male Female
Do you prefer crew neck or v-neck?
Sales
Crew Neck V-Neck
What colors do you prefer for a t-shirt?
Sales
Black Blue Gray Purple Red Green Dark Blue Dark Gray
What brand would you wear?
Sales
Nike Adidas Under Armour
What size shirt do you wear?
Sales
Small Medium Large X-Large XX-Large
What school do you come from?
Sales
Coopersville Jenison Spring Lake Hudsonville Holland Allendale Grand Haven
West Ottawa Zeeland Home School Black River Wave Crest Saugatuck
How often do you go into the store?
Sales
Everyday Once a Week Once a Month Once a Year
What are your hobbies?
Sales
Hanging with friends Music Outside activities Sports Collecting Working Electronics Other
Research
A new brand of Nike, Adidas, or Under Armour T-shirt.
Each t-shirt is $13.00 each.
Target market would be mostly boys and girls around the ages of
16-18.
Vendors of Nike, Under Armour and Adidas were recommended.
How does this fit our target market?
The t-shirts are a great idea, 64% of 76 students said they would
purchase a t-shirt.
Demographics- Ages between 16-18 and mostly male
Geographics- Hudsonville, Holland and Grand Haven said they were
more inclined on buying a t-shirt.
Behavioral Variables- 73% of the students polled go to the store once
a week, so based on results, they would see the shirts every time they
come in. Those same students also said they would purchase a t-shirt
from the store.
Is the product available for purchase?
Yes, the product is available for purchase in orders of 48 or 72 t-shirts.
Ordering them from Nike in 3 different colors, black, blue, and gray.
A total order can be 48 shirts, of any mix of colors. For example, I can
order 3 colors of 16 shirts.
We would put them in the store, put them on hangers and show the
logo.
For my accuracy, my goal is all 48; I would be expecting all 48 with 3
colors, 16 of each color.

Distribution Channel
Producer Wholesaler Retailer Consumer
Nike- In Vietnam Branded Custom
Sportswear
Wolf Den Students/ Teachers/
People
What would we re-price them at and was
the order accurate?
Each t-shirt is $13.00, so we could sell them for $15.00. Our Nike
Hoodies make $7.00 profit each for $40.00 each, so $15.00 for a t-
shirt would be a fair price. We would make $1.95 per shirt for profit
and assume we sell all 48 shirts, to give us a grand total profit of $71.
Cost, Mark Up %/Amount, Break Even
Point and Return on Investment
Cost - $13*48+shipping= $649
Mark Up Amount - $15-$13=$2
Mark Up % - $2/$13=15%
Retail Price - $15
Break Even Point - $649/$15=44 Shirts
Return on Investment- $71/$649=11%