Introduction to our services in Vietnam

! #$% &'($)$*(&'+ #!,(* !-./( 0&$('!1

Vietnam has 90 million inhabitants living in around 20 million
homes. Put into perspective, it is the 65th largest country in the
world by surface area, and the 13th largest by population, making
it a very high potential location. Vietnam enjoys the 42nd largest
economy by GDP with one of the fastest GDP growth rates world-
wide. Most of the biggest multi-national brand owners are already
implemented here to compete against strong local manufacturers,
and both of them work with competitive local retailers and some of
the most developed retail operators on the planet.
To survive and grow within the fastest growing FMCG mar-
kets globally, it's critical for businesses to access to the right
information. That's why our aspiration is to know more than
anyone about when, where, what and why people buy and
use consumer products. Through our accurate market moni-
toring, advanced analytics and tailored market research solu-
tions we have the depth and breadth of expertise and knowl-
edge to deliver unrivalled sharpness and clarity of insight to
both the big picture and the fine detail. t's called High Defini-
tion nspiration.
*.1$ -!,2+)./'3 !-./( /*
)$*$!),4 *.5/(&.'*6 !30!',$3 !'!57(&,* !'3 (!&5.)$3
*$)0&,$* (4!( 3$5&0$) ,5!)&(7 .# &'*&+4( (. -.(4 (4$
-&+ 8&,(/)$ !'3 #&'$ 3$(!&5 !'3 &'*8&)$ 1.)$ */,,$**
Introduction to our services in Vietnam
! #$% &'($)$*(&'+ #!,(* !-./( 0&$('!1
Vietnam has 90 million inhabitants living in around 20 million
homes. Put into perspective, it is the 65th largest country in the
world by surface area, and the 13th largest by population, making
it a very high potential location. Vietnam enjoys the 42nd largest
economy by GDP with one of the fastest GDP growth rates world-
wide. Most of the biggest multi-national brand owners are already
implemented here to compete against strong local manufacturers,
and both of them work with competitive local retailers and some of
the most developed retail operators on the planet.
To survive and grow within the fastest growing FMCG mar-
kets globally, it's critical for businesses to access to the right
information. That's why our aspiration is to know more than
anyone about when, where, what and why people buy and
use consumer products. Through our accurate market moni-
toring, advanced analytics and tailored market research solu-
tions we have the depth and breadth of expertise and knowl-
edge to deliver unrivalled sharpness and clarity of insight to
both the big picture and the fine detail. t's called High Defini-
tion nspiration.
*.1$ -!,2+)./'3 !-./( /*
)$*$!),4 *.5/(&.'*6 !30!',$3 !'!57(&,* !'3 (!&5.)$3
*$)0&,$* (4!( 3$5&0$) ,5!)&(7 .# &'*&+4( (. -.(4 (4$
-&+ 8&,(/)$ !'3 #&'$ 3$(!&5 !'3 &'*8&)$ 1.)$ */,,$**
Introduction to our services in Vietnam
! #$% &'($)$*(&'+ #!,(* !-./( 0&$('!1
Vietnam has 90 million inhabitants living in around 20 million
homes. Put into perspective, it is the 65th largest country in the
world by surface area, and the 13th largest by population, making
it a very high potential location. Vietnam enjoys the 42nd largest
economy by GDP with one of the fastest GDP growth rates world-
wide. Most of the biggest multi-national brand owners are already
implemented here to compete against strong local manufacturers,
and both of them work with competitive local retailers and some of
the most developed retail operators on the planet.
To survive and grow within the fastest growing FMCG mar-
kets globally, it's critical for businesses to access to the right
information. That's why our aspiration is to know more than
anyone about when, where, what and why people buy and
use consumer products. Through our accurate market moni-
toring, advanced analytics and tailored market research solu-
tions we have the depth and breadth of expertise and knowl-
edge to deliver unrivalled sharpness and clarity of insight to
both the big picture and the fine detail. t's called High Defini-
tion nspiration.
*.1$ -!,2+)./'3 !-./( /*
)$*$!),4 *.5/(&.'*6 !30!',$3 !'!57(&,* !'3 (!&5.)$3
*$)0&,$* (4!( 3$5&0$) ,5!)&(7 .# &'*&+4( (. -.(4 (4$
-&+ 8&,(/)$ !'3 #&'$ 3$(!&5 !'3 &'*8&)$ 1.)$ */,,$**
Introduction to our services in Vietnam
l FFW NTFRFSTN0 Fl0TS lB0UT \FTNlM
Vietnam has 90 million inhabitants living in around 20 million
homes. Put into perspective, it is the 65th largest country in the
world by surface area, and the 13th largest by population, making
it a very high potential location. Vietnam enjoys the 42nd largest
economy by GDP with one of the fastest GDP growth rates world-
wide. Most of the biggest multi-national brand owners are already
implemented here to compete against strong local manufacturers,
and both of them work with competitive local retailers and some of
the most developed retail operators on the planet.
To survive and grow within the fastest growing FMCG mar-
kets globally, it's critical for businesses to access to the right
information. That's why our aspiration is to know more than
anyone about when, where, what and why people buy and
use consumer products. Through our accurate market moni-
toring, advanced analytics and tailored market research solu-
tions we have the depth and breadth of expertise and knowl-
edge to deliver unrivalled sharpness and clarity of insight to
both the big picture and the fine detail. t's called High Defini-
tion nspiration.
S0MF Bl0K0R0UND lB0UT US
RFSFlR0H S0LUT0NS, lD\lN0FD lNlLYT0S lND TlL0RFD
SFR\0FS THlT DFL\FR 0LlRTY 0F NS0HT T0 B0TH THF
B0 P0TURF lND FNF DFTlL lND NSPRF M0RF SU00FSS
Contact us:
Fabrice Carrasco
Managing Director Vietnam, ndonesia
and Philippines
fabrice.carrasco@kantarworldpanel.com
David Anjoubault
Commercial Director Vietnam
david.anjoubault@kantarworldpanel.com
Nguyen Huy Hoang
Account Director Vietnam
huyhoang.nguyen@kantarworldpanel.com
Konlor Worldponel
58 \o \on Ton Sl., Word c
Dislricl 3, Ho 0hi Minh 0ily
T . -8/-8 3 3O cc31
F . -8/-8 3 3O cc32
Vietnam@kantarworldpanel.com
www.kantarworldpanel.com
lB0UT KlNTlR W0RLDPlNFL
Kantar Worldpanel is the world leader in
consumer knowledge and insights based on
continuous consumer panels. ts High
Definition nspiration approach combines
market monitoring, advanced analytics and
tailored market research solutions to deliver
both the big picture and the fine detail that
inspire successful actions by its clients.
Kantar Worldpanel's expertise about what
people buy or use and why has become
the market currency for brand owners, retail-
ers, market analysts and government organi-
sations globally.
With over 40 years' experience, a team of
3,000, and services covering more than 50
countries directly or through partners, Kantar
Worldpanel delivers High Definition nspira-
tion in fields as diverse as FMCG, impulse
products, fashion, baby, telecommunications
and entertainment, among many others.
For further information, please visit us at
www.kantarworldpanel.com
Y0U 0lNN0T DFPFND 0N Y0UR FYFS WHFN Y0UR Ml0NlT0N S 0UT 0F F00US. 0UR F00US S 00NSUMFRS lND SH0PPFRS. N Fl0T WF KN0W
M0RF lB0UT WHlT THFY BUY lND USF - lND THF lTTTUDFS BFHND THFR BFHl\0UR THlN lNY0NF FLSF
Through our permanent, syndicated and representative consumer panels, we have been
regularly and continuously collecting information on what consumers buy and use since
2002 in Vietnam.
Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast
Moving Consumer Goods sector (including food, dairy, beverages, personal care and
household products).
For many of these products we measure both the purchasing behaviour and the subse-
quent usage patterns across demographic criteria and retail channels. Each of our panels
has a regular set of metrics that are used to monitor the performance of your markets and
your brands. These include:
Sales and shares (in volume and value)
Price
Penetration (proportion of people buying)
Weight of purchase (how much each buys)
Loyalty (for buyers of a product, what proportion of their sales does the product itself
account for?)
Repeat rate (what proportion of buyers buy more than once?)
Frequency of purchase (how often bought)
We also have a suite of tried, tested and trusted analyses that consider a specific element
of our information and insights in depth:
Brand switching
Demographic analysis
Trial and repeat analysis
Repertoire analysis
Heavy/Medium/Light buyers
New/Lost/Repeat buyers
For the last decade we have been extending and refining our services to meet the ever-
changing needs of our clients.
!
!
!
!
!
!
!
!
!
!
!
!
!
0UR RlN0F 0F SFR\0FS
We collect data, but our clients put more emphasis on the insights that come from our added
value services and the experience and expertise of our people. Our real skill lies in the focus,
precision and clarity we bring to the analysis and interpretation of our vast bank of informa-
tion. t means we can see things in true high definition seeing the patterns and making the
connections that can so easily be missed. Our insights can help you strategically and tacti-
cally in four main ways:
Brand strategy
Exploit your brand's assets. Shape a strategic plan for its growth.
Marketing tactics
Understand how consumers respond to marketing stimuli. Optimise your tactics.
Retail and shopper dynamics
Discover shopper behaviour and retailer performance. dentify opportunities to opti-
mize both.
Future territories
Explore hot issues, emerging trends. Set new targets and opportunities.
H0W WF 0\F 0LFNTS M0RF
We enjoy very strong relationships with close to 500 clients in brand and private label
manufacturing, fresh food supply, retailing and associated industries. For all of them our
aim is to be their trusted partner; working with them to understand the business issues and
opportunities they face; to answer these using the full range of services, knowledge and
expertise we have; and to deliver High Definition nspiration, through clarity of insights,
that leads to positive action for a more successful.
0UR 0LFNTS
Because of the extent and scale of our business we believe we are uniquely placed to
provide our clients with the best service. Our data quality is unparalleled we have continu-
ally invested in our information source, our panel. Whether this is in sample sizes, data
collection methodologies or our panel member relationships, we have taken a deliberate
decision to improve our data quality rather than cut our costs. Our aim is to provide our
clients with the best possible value. We are specialists in consumer panels, which means
we are both very experienced and real experts in our field. n fact, we believe we are not
only world-class, but world leading as well. And finally our services are the widest in the
industry. No matter what the business subject, we are confident we have the tools to
address the issue at hand, and the experience and expertise in how best to use them.
WHlT MlKFS US SPF0lL?
!
!
!
!
Photos credits :
Fabrice Carrasco
Julien Smith
Service Defnition Categories Coverage/Sample Date
Continuously and regularly tracks
the drinking habits of the urban
individuals
Drink Usage
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
3,000 individuals aged 3+
2005 20+ beverage categories
Continuously and regularly tracks
the purchase behaviours of the
urban mothers
Baby Panel 2 key urban cities (HCMC,
Hanoi) / 1,200 mothers with
babies from 0-36 months
2007 10+ baby categories
Continuously and regularly tracks
the purchase behaviours of the
rural households
Rural
Household
Panel
3 regions (North, Central,
South) / 1,200 households
2008
130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides holistic knowledge of Key
Account Retailer performance on
the full purchase decision process:
media exposure, attitudes, images
and real purchases
Smart
Shopper
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,000 households
2009
130+ FMCG categories (includes
food, beverage, personal and
household care)
Continuously and regularly tracks
the purchase behaviours of the
urban households
Urban
Household
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,150 households
2002 130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides key consumer metrics at
individual level and when the
product is used
Purchase+ On demand 2009 On demand
Provide answer to complex
business questions on purchase
behaviours (incl. Decision Tree,
Shopper Mission, Price Targeter, etc.)
Expert
Services
On demand 2010 On demand
Provides an understanding on the
why behind changes in behaviour
by adding a qualitative element to
the quantitative part
LinkQ On demand 2011 On demand
Contact us:
Fabrice Carrasco
Managing Director Vietnam, ndonesia
and Philippines
fabrice.carrasco@kantarworldpanel.com
David Anjoubault
Commercial Director Vietnam
david.anjoubault@kantarworldpanel.com
Nguyen Huy Hoang
Account Director Vietnam
huyhoang.nguyen@kantarworldpanel.com
Konlor Worldponel
58 \o \on Ton Sl., Word c
Dislricl 3, Ho 0hi Minh 0ily
T . -8/-8 3 3O cc31
F . -8/-8 3 3O cc32
Vietnam@kantarworldpanel.com
www.kantarworldpanel.com
lB0UT KlNTlR W0RLDPlNFL
Kantar Worldpanel is the world leader in
consumer knowledge and insights based on
continuous consumer panels. ts High
Definition nspiration approach combines
market monitoring, advanced analytics and
tailored market research solutions to deliver
both the big picture and the fine detail that
inspire successful actions by its clients.
Kantar Worldpanel's expertise about what
people buy or use and why has become
the market currency for brand owners, retail-
ers, market analysts and government organi-
sations globally.
With over 40 years' experience, a team of
3,000, and services covering more than 50
countries directly or through partners, Kantar
Worldpanel delivers High Definition nspira-
tion in fields as diverse as FMCG, impulse
products, fashion, baby, telecommunications
and entertainment, among many others.
For further information, please visit us at
www.kantarworldpanel.com
Y0U 0lNN0T DFPFND 0N Y0UR FYFS WHFN Y0UR Ml0NlT0N S 0UT 0F F00US. 0UR F00US S 00NSUMFRS lND SH0PPFRS. N Fl0T WF KN0W
M0RF lB0UT WHlT THFY BUY lND USF - lND THF lTTTUDFS BFHND THFR BFHl\0UR THlN lNY0NF FLSF
Through our permanent, syndicated and representative consumer panels, we have been
regularly and continuously collecting information on what consumers buy and use since
2002 in Vietnam.
Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast
Moving Consumer Goods sector (including food, dairy, beverages, personal care and
household products).
For many of these products we measure both the purchasing behaviour and the subse-
quent usage patterns across demographic criteria and retail channels. Each of our panels
has a regular set of metrics that are used to monitor the performance of your markets and
your brands. These include:
Sales and shares (in volume and value)
Price
Penetration (proportion of people buying)
Weight of purchase (how much each buys)
Loyalty (for buyers of a product, what proportion of their sales does the product itself
account for?)
Repeat rate (what proportion of buyers buy more than once?)
Frequency of purchase (how often bought)
We also have a suite of tried, tested and trusted analyses that consider a specific element
of our information and insights in depth:
Brand switching
Demographic analysis
Trial and repeat analysis
Repertoire analysis
Heavy/Medium/Light buyers
New/Lost/Repeat buyers
For the last decade we have been extending and refining our services to meet the ever-
changing needs of our clients.
!
!
!
!
!
!
!
!
!
!
!
!
!
0UR RlN0F 0F SFR\0FS
We collect data, but our clients put more emphasis on the insights that come from our added
value services and the experience and expertise of our people. Our real skill lies in the focus,
precision and clarity we bring to the analysis and interpretation of our vast bank of informa-
tion. t means we can see things in true high definition seeing the patterns and making the
connections that can so easily be missed. Our insights can help you strategically and tacti-
cally in four main ways:
Brand strategy
Exploit your brand's assets. Shape a strategic plan for its growth.
Marketing tactics
Understand how consumers respond to marketing stimuli. Optimise your tactics.
Retail and shopper dynamics
Discover shopper behaviour and retailer performance. dentify opportunities to opti-
mize both.
Future territories
Explore hot issues, emerging trends. Set new targets and opportunities.
H0W WF 0\F 0LFNTS M0RF
We enjoy very strong relationships with close to 500 clients in brand and private label
manufacturing, fresh food supply, retailing and associated industries. For all of them our
aim is to be their trusted partner; working with them to understand the business issues and
opportunities they face; to answer these using the full range of services, knowledge and
expertise we have; and to deliver High Definition nspiration, through clarity of insights,
that leads to positive action for a more successful.
0UR 0LFNTS
Because of the extent and scale of our business we believe we are uniquely placed to
provide our clients with the best service. Our data quality is unparalleled we have continu-
ally invested in our information source, our panel. Whether this is in sample sizes, data
collection methodologies or our panel member relationships, we have taken a deliberate
decision to improve our data quality rather than cut our costs. Our aim is to provide our
clients with the best possible value. We are specialists in consumer panels, which means
we are both very experienced and real experts in our field. n fact, we believe we are not
only world-class, but world leading as well. And finally our services are the widest in the
industry. No matter what the business subject, we are confident we have the tools to
address the issue at hand, and the experience and expertise in how best to use them.
WHlT MlKFS US SPF0lL?
!
!
!
!
Photos credits :
Fabrice Carrasco
Julien Smith
Service Defnition Categories Coverage/Sample Date
Continuously and regularly tracks
the drinking habits of the urban
individuals
Drink Usage
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
3,000 individuals aged 3+
2005 20+ beverage categories
Continuously and regularly tracks
the purchase behaviours of the
urban mothers
Baby Panel 2 key urban cities (HCMC,
Hanoi) / 1,200 mothers with
babies from 0-36 months
2007 10+ baby categories
Continuously and regularly tracks
the purchase behaviours of the
rural households
Rural
Household
Panel
3 regions (North, Central,
South) / 1,200 households
2008
130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides holistic knowledge of Key
Account Retailer performance on
the full purchase decision process:
media exposure, attitudes, images
and real purchases
Smart
Shopper
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,000 households
2009
130+ FMCG categories (includes
food, beverage, personal and
household care)
Continuously and regularly tracks
the purchase behaviours of the
urban households
Urban
Household
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,150 households
2002 130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides key consumer metrics at
individual level and when the
product is used
Purchase+ On demand 2009 On demand
Provide answer to complex
business questions on purchase
behaviours (incl. Decision Tree,
Shopper Mission, Price Targeter, etc.)
Expert
Services
On demand 2010 On demand
Provides an understanding on the
why behind changes in behaviour
by adding a qualitative element to
the quantitative part
LinkQ On demand 2011 On demand
Contact us:
Fabrice Carrasco
Managing Director Vietnam, ndonesia
and Philippines
fabrice.carrasco@kantarworldpanel.com
David Anjoubault
Commercial Director Vietnam
david.anjoubault@kantarworldpanel.com
Nguyen Huy Hoang
Account Director Vietnam
huyhoang.nguyen@kantarworldpanel.com
Konlor Worldponel
58 \o \on Ton Sl., Word c
Dislricl 3, Ho 0hi Minh 0ily
T . -8/-8 3 3O cc31
F . -8/-8 3 3O cc32
Vietnam@kantarworldpanel.com
www.kantarworldpanel.com
lB0UT KlNTlR W0RLDPlNFL
Kantar Worldpanel is the world leader in
consumer knowledge and insights based on
continuous consumer panels. ts High
Definition nspiration approach combines
market monitoring, advanced analytics and
tailored market research solutions to deliver
both the big picture and the fine detail that
inspire successful actions by its clients.
Kantar Worldpanel's expertise about what
people buy or use and why has become
the market currency for brand owners, retail-
ers, market analysts and government organi-
sations globally.
With over 40 years' experience, a team of
3,000, and services covering more than 50
countries directly or through partners, Kantar
Worldpanel delivers High Definition nspira-
tion in fields as diverse as FMCG, impulse
products, fashion, baby, telecommunications
and entertainment, among many others.
For further information, please visit us at
www.kantarworldpanel.com
Y0U 0lNN0T DFPFND 0N Y0UR FYFS WHFN Y0UR Ml0NlT0N S 0UT 0F F00US. 0UR F00US S 00NSUMFRS lND SH0PPFRS. N Fl0T WF KN0W
M0RF lB0UT WHlT THFY BUY lND USF - lND THF lTTTUDFS BFHND THFR BFHl\0UR THlN lNY0NF FLSF
Through our permanent, syndicated and representative consumer panels, we have been
regularly and continuously collecting information on what consumers buy and use since
2002 in Vietnam.
Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast
Moving Consumer Goods sector (including food, dairy, beverages, personal care and
household products).
For many of these products we measure both the purchasing behaviour and the subse-
quent usage patterns across demographic criteria and retail channels. Each of our panels
has a regular set of metrics that are used to monitor the performance of your markets and
your brands. These include:
Sales and shares (in volume and value)
Price
Penetration (proportion of people buying)
Weight of purchase (how much each buys)
Loyalty (for buyers of a product, what proportion of their sales does the product itself
account for?)
Repeat rate (what proportion of buyers buy more than once?)
Frequency of purchase (how often bought)
We also have a suite of tried, tested and trusted analyses that consider a specific element
of our information and insights in depth:
Brand switching
Demographic analysis
Trial and repeat analysis
Repertoire analysis
Heavy/Medium/Light buyers
New/Lost/Repeat buyers
For the last decade we have been extending and refining our services to meet the ever-
changing needs of our clients.
!
!
!
!
!
!
!
!
!
!
!
!
!
0UR RlN0F 0F SFR\0FS
We collect data, but our clients put more emphasis on the insights that come from our added
value services and the experience and expertise of our people. Our real skill lies in the focus,
precision and clarity we bring to the analysis and interpretation of our vast bank of informa-
tion. t means we can see things in true high definition seeing the patterns and making the
connections that can so easily be missed. Our insights can help you strategically and tacti-
cally in four main ways:
Brand strategy
Exploit your brand's assets. Shape a strategic plan for its growth.
Marketing tactics
Understand how consumers respond to marketing stimuli. Optimise your tactics.
Retail and shopper dynamics
Discover shopper behaviour and retailer performance. dentify opportunities to opti-
mize both.
Future territories
Explore hot issues, emerging trends. Set new targets and opportunities.
H0W WF 0\F 0LFNTS M0RF
We enjoy very strong relationships with close to 500 clients in brand and private label
manufacturing, fresh food supply, retailing and associated industries. For all of them our
aim is to be their trusted partner; working with them to understand the business issues and
opportunities they face; to answer these using the full range of services, knowledge and
expertise we have; and to deliver High Definition nspiration, through clarity of insights,
that leads to positive action for a more successful.
0UR 0LFNTS
Because of the extent and scale of our business we believe we are uniquely placed to
provide our clients with the best service. Our data quality is unparalleled we have continu-
ally invested in our information source, our panel. Whether this is in sample sizes, data
collection methodologies or our panel member relationships, we have taken a deliberate
decision to improve our data quality rather than cut our costs. Our aim is to provide our
clients with the best possible value. We are specialists in consumer panels, which means
we are both very experienced and real experts in our field. n fact, we believe we are not
only world-class, but world leading as well. And finally our services are the widest in the
industry. No matter what the business subject, we are confident we have the tools to
address the issue at hand, and the experience and expertise in how best to use them.
WHlT MlKFS US SPF0lL?
!
!
!
!
Photos credits :
Fabrice Carrasco
Julien Smith
Service Defnition Categories Coverage/Sample Date
Continuously and regularly tracks
the drinking habits of the urban
individuals
Drink Usage
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
3,000 individuals aged 3+
2005 20+ beverage categories
Continuously and regularly tracks
the purchase behaviours of the
urban mothers
Baby Panel 2 key urban cities (HCMC,
Hanoi) / 1,200 mothers with
babies from 0-36 months
2007 10+ baby categories
Continuously and regularly tracks
the purchase behaviours of the
rural households
Rural
Household
Panel
3 regions (North, Central,
South) / 1,200 households
2008
130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides holistic knowledge of Key
Account Retailer performance on
the full purchase decision process:
media exposure, attitudes, images
and real purchases
Smart
Shopper
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,000 households
2009
130+ FMCG categories (includes
food, beverage, personal and
household care)
Continuously and regularly tracks
the purchase behaviours of the
urban households
Urban
Household
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,150 households
2002 130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides key consumer metrics at
individual level and when the
product is used
Purchase+ On demand 2009 On demand
Provide answer to complex
business questions on purchase
behaviours (incl. Decision Tree,
Shopper Mission, Price Targeter, etc.)
Expert
Services
On demand 2010 On demand
Provides an understanding on the
why behind changes in behaviour
by adding a qualitative element to
the quantitative part
LinkQ On demand 2011 On demand
Contact us:
Fabrice Carrasco
Managing Director Vietnam, ndonesia
and Philippines
fabrice.carrasco@kantarworldpanel.com
David Anjoubault
Commercial Director Vietnam
david.anjoubault@kantarworldpanel.com
Nguyen Huy Hoang
Account Director Vietnam
huyhoang.nguyen@kantarworldpanel.com
Konlor Worldponel
58 \o \on Ton Sl., Word c
Dislricl 3, Ho 0hi Minh 0ily
T . -8/-8 3 3O cc31
F . -8/-8 3 3O cc32
Vietnam@kantarworldpanel.com
www.kantarworldpanel.com
lB0UT KlNTlR W0RLDPlNFL
Kantar Worldpanel is the world leader in
consumer knowledge and insights based on
continuous consumer panels. ts High
Definition nspiration approach combines
market monitoring, advanced analytics and
tailored market research solutions to deliver
both the big picture and the fine detail that
inspire successful actions by its clients.
Kantar Worldpanel's expertise about what
people buy or use and why has become
the market currency for brand owners, retail-
ers, market analysts and government organi-
sations globally.
With over 40 years' experience, a team of
3,000, and services covering more than 50
countries directly or through partners, Kantar
Worldpanel delivers High Definition nspira-
tion in fields as diverse as FMCG, impulse
products, fashion, baby, telecommunications
and entertainment, among many others.
For further information, please visit us at
www.kantarworldpanel.com
Y0U 0lNN0T DFPFND 0N Y0UR FYFS WHFN Y0UR Ml0NlT0N S 0UT 0F F00US. 0UR F00US S 00NSUMFRS lND SH0PPFRS. N Fl0T WF KN0W
M0RF lB0UT WHlT THFY BUY lND USF - lND THF lTTTUDFS BFHND THFR BFHl\0UR THlN lNY0NF FLSF
Through our permanent, syndicated and representative consumer panels, we have been
regularly and continuously collecting information on what consumers buy and use since
2002 in Vietnam.
Our extensive portfolio covers more than 130 categories and 2,500 brands on the Fast
Moving Consumer Goods sector (including food, dairy, beverages, personal care and
household products).
For many of these products we measure both the purchasing behaviour and the subse-
quent usage patterns across demographic criteria and retail channels. Each of our panels
has a regular set of metrics that are used to monitor the performance of your markets and
your brands. These include:
Sales and shares (in volume and value)
Price
Penetration (proportion of people buying)
Weight of purchase (how much each buys)
Loyalty (for buyers of a product, what proportion of their sales does the product itself
account for?)
Repeat rate (what proportion of buyers buy more than once?)
Frequency of purchase (how often bought)
We also have a suite of tried, tested and trusted analyses that consider a specific element
of our information and insights in depth:
Brand switching
Demographic analysis
Trial and repeat analysis
Repertoire analysis
Heavy/Medium/Light buyers
New/Lost/Repeat buyers
For the last decade we have been extending and refining our services to meet the ever-
changing needs of our clients.
!
!
!
!
!
!
!
!
!
!
!
!
!
0UR RlN0F 0F SFR\0FS
We collect data, but our clients put more emphasis on the insights that come from our added
value services and the experience and expertise of our people. Our real skill lies in the focus,
precision and clarity we bring to the analysis and interpretation of our vast bank of informa-
tion. t means we can see things in true high definition seeing the patterns and making the
connections that can so easily be missed. Our insights can help you strategically and tacti-
cally in four main ways:
Brand strategy
Exploit your brand's assets. Shape a strategic plan for its growth.
Marketing tactics
Understand how consumers respond to marketing stimuli. Optimise your tactics.
Retail and shopper dynamics
Discover shopper behaviour and retailer performance. dentify opportunities to opti-
mize both.
Future territories
Explore hot issues, emerging trends. Set new targets and opportunities.
H0W WF 0\F 0LFNTS M0RF
We enjoy very strong relationships with close to 500 clients in brand and private label
manufacturing, fresh food supply, retailing and associated industries. For all of them our
aim is to be their trusted partner; working with them to understand the business issues and
opportunities they face; to answer these using the full range of services, knowledge and
expertise we have; and to deliver High Definition nspiration, through clarity of insights,
that leads to positive action for a more successful.
0UR 0LFNTS
Because of the extent and scale of our business we believe we are uniquely placed to
provide our clients with the best service. Our data quality is unparalleled we have continu-
ally invested in our information source, our panel. Whether this is in sample sizes, data
collection methodologies or our panel member relationships, we have taken a deliberate
decision to improve our data quality rather than cut our costs. Our aim is to provide our
clients with the best possible value. We are specialists in consumer panels, which means
we are both very experienced and real experts in our field. n fact, we believe we are not
only world-class, but world leading as well. And finally our services are the widest in the
industry. No matter what the business subject, we are confident we have the tools to
address the issue at hand, and the experience and expertise in how best to use them.
WHlT MlKFS US SPF0lL?
!
!
!
!
Photos credits :
Fabrice Carrasco
Julien Smith
Service Defnition Categories Coverage/Sample Date
Continuously and regularly tracks
the drinking habits of the urban
individuals
Drink Usage
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
3,000 individuals aged 3+
2005 20+ beverage categories
Continuously and regularly tracks
the purchase behaviours of the
urban mothers
Baby Panel 2 key urban cities (HCMC,
Hanoi) / 1,200 mothers with
babies from 0-36 months
2007 10+ baby categories
Continuously and regularly tracks
the purchase behaviours of the
rural households
Rural
Household
Panel
3 regions (North, Central,
South) / 1,200 households
2008
130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides holistic knowledge of Key
Account Retailer performance on
the full purchase decision process:
media exposure, attitudes, images
and real purchases
Smart
Shopper
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,000 households
2009
130+ FMCG categories (includes
food, beverage, personal and
household care)
Continuously and regularly tracks
the purchase behaviours of the
urban households
Urban
Household
Panel
4 key urban cities (HCMC,
Hanoi, Danang, Cantho) /
2,150 households
2002 130+ FMCG categories (includes
food, beverage, personal and
household care)
Provides key consumer metrics at
individual level and when the
product is used
Purchase+ On demand 2009 On demand
Provide answer to complex
business questions on purchase
behaviours (incl. Decision Tree,
Shopper Mission, Price Targeter, etc.)
Expert
Services
On demand 2010 On demand
Provides an understanding on the
why behind changes in behaviour
by adding a qualitative element to
the quantitative part
LinkQ On demand 2011 On demand