West Park District Plan

WEST
PARK
>
DISTRICT PLAN
PHILADELPHIA
2 35
>The Philadelphia Home Rule Charter requires the Philadelphia City
Planning Commission(PCPC) to adopt and maintain a comprehensive plan.
Philadelphia2035 is our two-phase comprehensive plan. The Citywide Vision
portion was adopted by the PCPC in June 2011. Over the next several years,
the PCPC will complete 18 strategic district plans, taking many of the broad-
brush objectives of the Citywide Vision and applying them at the local level.
>Philadelphia2035 is part of an integrated planning and zoning process that
includes zoning reform and the Citizens Planning Institute. A new zoning code
was signed into law in December 2011. The new code is user-friendly and
consistent with todays uses and development trends. The Citizens Planning
Institute offers classes in planning, zoning and government.
>The PCPC also prepares the Capital Program, a six-year funding plan for
public facilities and infrastructure such as transit lines, highways, parks,
playgrounds, libraries, health centers, and other municipal facilities. Specic
recommendations for these facilities are included in the district plans.
The future begins with Philadelphia2035. It builds on our
citys recent achievements and long-established assets to guide physical
development for the next 25 years and beyond.
Philadelphia2035 is our blueprint for a 21st-century city that
thrives with new growth and opportunities, connects to the region and the
world, and renews its valued resources for future generations.
Phase 1:
Citywide Vision
Phase 2:
District Plans
> Informs District Plans > Informs zoning map revisions
PHILADELPHIA
2 35
www.phila2035.org
>
CITYWIDE VISION
> DISTRICT PLANS
+40,000
jobs
in 2035
The Citywide Vision lays out broad, far-reaching goals for the future under the
themes of THRIVE, CONNECT, and RENEW.
These themes and their related goals are described through specic objectives
across the nine planning elements of neighborhoods, economic development,
land management, transportation, utilities, open space, environmental
resources, historic preservation, and the public realm.
The Citywide Vision builds on our strengths of a strong metropolitan center,
diverse neighborhoods, and industrial legacy areas by recommending goals
that contribute to a stronger economy, a healthier population, and a smaller
environmental footprint.
The Citywide Vision also includes an ambitious forecast for population and
employment in 2035 of an additional 100,000 people and 40,000 jobs.
A framework for implementation across City departments will advance the
goals of the Citywide Vision and is underway concurrent with the development
of the district plans.
There are three major products of the district plans: land use plans, planning
focus areas, and Capital Program recommendations.
The 18 district plans are focused on a shorter time frame than the 25-
year Citywide Vision. While the majority of the land use and development
recommendations are meant to be accomplished within a ten-year period, some
of the recommendations are early action items designed to lay the foundation
for longer-term proposals. Strategic recommendations for municipal facilities,
infrastructure, and City-owned land are addressed because of PCPCs
leadership role in the Capital Program process. The district plans present
priority planning focus areas to illustrate the written recommendations and
suggest visionary changes in these areas. The district plans land use maps
guide the zoning map revisions, a public process that begins after each district
plan is complete.
The civic engagement planning process for each district plan includes three
public meetings, frequent Steering Committee meetings, and several public
presentations to the PCPC. When the PCPC completes all 18 district plans, the
entire Philadelphia2035 planning process will be revised and updated, thereby
maintaining a current comprehensive plan for the city.
This is the WEST PARK DISTRICT PLAN. It was adopted by the PCPC on March
20th 2012.
+100,000
people
in 2035
CENTRAL
CENTRAL NORTHEAST
LOWER FAR NORTHEAST
LOWER NORTH
LOWER NORTHEAST
LOWER NORTHWEST
LOWER SOUTH
LOWER SOUTHWEST
NORTH
NORTH DELAWARE
RIVER WARDS
SOUTH
UNIVERSITY/SOUTHWEST
UPPER FAR NORTHEAST
UPPER NORTH
UPPER NORTHWEST
WEST
WEST PARK
THE 18 DISTRICTS
Philadelphia2035: West Park District Plan
WEST PARK DISTRICT PLAN
The Please Touch Museum at Memorial Hall
(Source: The Preservation Alliance)
1
>DEFINING THE
CONTEXT
>FRAMING OUR
FUTURE
>MAKING IT
HAPPEN
>APPENDIX
76 | Summary of Public Meetings
78 | Citywide Vision Objectives
81 | Agency Names and Abbreviations
82 | Acknowledgments
72 | Implementing the District Plan
24 | Three Forward-Looking Themes
26 | THRIVE
42 | CONNECT
46 | RENEW
54 | Long-Term Vision
56 | Focus Areas
62 | Future Land Use
64 | Zoning Recommendations
6 | Existing Assets
7 | Future Opportunities
8 | Development History
10 | The Centennial District
12 | Demographics
13 | Economics
14 | West Park Health Prole
16 | Land Use and Zoning
18 | Existing Land Use
20 | Existing Zoning
2 Philadelphia2035: West Park District Plan
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Phila. Museum of Art
30th St. Station
City Hall
Convention Center
Metropolitan Center
West Park District
West District
Lower North
District
River Wards
District
University / Southwest
District
Lower Southwest
District
Lower South
District
South District
N e w
J e r s e y
M o n t g o m e r y
C o u n t y
D e l a w a r e
C o u n t y
69th St.
Terminal
Lower Northwest
District
North
District
Cynwyd
Regional Rail
Paoli/Thorndale
Regional Rail
Market Street
Broad Street
I-76
I-76
I-95
I-76
I-676
I-95
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Girard Ave.
Rt. 10
Rt. 15
Lansdow
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Morris
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West Fairmount
Park
Cobbs Creek
Golf Club
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The Mann Center for
the Performing Arts
30th St. Station
St. Josephs
University
Philadelphia College of
Osteopathic Medicine
69th St.
Terminal
Mo n t g o me r y C o u n t y
Cynwyd
Regional Rail
Paoli/Thorndale
Regional Rail
I-76
Market Street
Philadelphia Zoo
Please Touch Museum
(Memorial Hall)
The West Park District covers 6.86 square miles and has a total population of 43,354. The districts boundaries were
drawn to include West Fairmount Park, communities bordering the park, and neighborhoods located near City Avenue.
The district performs dual roles in the city: it is a predominantly residential area, and its vast parkland is a major
resource for recreation and open space. Major landmarks include the Philadelphia Zoo, St. Josephs University, and
West Fairmount Park containing the Mann Center for the Performing Arts and the Please Touch Museum.
WEST PARK DISTRICT
DEFINING THE CONTEXT
Upland Way and Redeld Street in Wynneeld
5
6 | Existing Assets
7 | Future Opportunities
8 | Development History
10 | The Centennial District
12 | Demographics
13 | Economics
14 | West Park Health Prole
16 | Land Use and Zoning
18 | Existing Land Use
20 | Existing Zoning
0 1,000 2,000 500 Feet

Existing Assets
> Neighborhoods
The district contains nine distinct neighborhoods:
East Parkside, West Parkside, Cathedral Park,
Overbrook Park, Green Hill Farms, Overbrook Farms,
Wynneeld, Belmont Village, and Wynneeld
Heights. The neighborhoods located near City
Avenue are relatively afuent communities
where residents value their proximity to suburban
areas. Three of the neighborhoods, situated to
the south of West Fairmount Park, are home to
low- and moderate-income households. Here, the
housing and commercial areas are older and need
signicant improvement.
> Parks
There are 2.83 square miles of park, recreation,
and open spaces in the West Park District. This
includes West Fairmount Park, Morris Park, and
two golf courses. In total, 41 percent of the land
in West Park is used for park, recreation, or open
spaces. This percentage is higher than any other
Planning District in Philadelphia.
> Regional Center
City Avenue, a regional center that straddles the
border between Philadelphia and Montgomery
Counties, is a major job and commercial center.
> Institutions
Institutions, which include cultural, religious, and
private entities as well as the Parkside Industrial
Park, are anchors in the district and provide strong
foundations for future development.
The West Park District is dened by its abundance of parkland. West Fairmount Park and Cobbs
Creek Park sit prominently on either side of the district. City Avenue, the major thoroughfare
and border with Lower Merion Township, Montgomery County, stretches along the northern
boundary creating an imposing physical barrier between the two counties. Neighborhoods are
lled with housing of varying density and architecture, each with unique issues and strengths.
Philadelphia Zoo
St. Josephs
University
Osteopathic Medicine
Memorial Hall
Please Touch
Museum
West
Fairmount Park
Cobbs Creek
Golf Club
Morris
Park
Wynneeld
Wynneeld
Heights
Belmont
Village
Overbrook
Park
Green
Hill Farms
Overbrook
Farms
West Park Assets
Neighborhoods
Parks
Regional Center
Institutions
East Parkside
West
Parkside
Cathedral
Park
Mann Center
For the Performing Arts
C
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Bala
Golf Club
7 Dening the Context
0 1,000 2,000 500 Feet

> Improve the Centennial District
There are several ways in which the West Park
District can capitalize on its unique physical
characteristics. West Fairmount Park contains
the Centennial District, a tourist attraction
and cultural hub that has a vibrant past and
promising future. The changes to the Centennial
District will have a signicant effect on both the
surrounding neighborhoods and Philadelphia
as a whole. The Centennial District is adjacent
to important developable land along Parkside
Avenue that presents an opportunity to enhance
this destination and create new jobs.
Future Opportunities
West Park has great potential for development that will be aided by key infrastructure
investments, further development of the City Avenue corridor and Centennial District, new
development around transit nodes, and proper land-use and zoning changes recommended in
the West Park District Plan.
> Strengthen the Regional Center
City Avenue, as a regional center, has signicant
opportunities for growth and change. For the
past 13 years, the City Avenue Special Services
District, an inter-municipality operation, has
studied and advocated for the development of City
Avenue. Creating a more walkable and connected
Regional Center will better serve the citizens
of Philadelphia and Montgomery Counties and
provide opportunities for new commercial and
ofce development.
> Improve Connections
Connections throughout West Park will provide
better access to amenities and services.
Improved transit options, targeted commercial
development, recongured streets, strategic new
housing development, and enhanced bicycle and
pedestrian access will better connect the existing
neighborhoods to the strong commercial, cultural
and recreational amenities found throughout
West Park. This will provide a springboard for new
growth.
West Park Opportunities
Parkside Industrial Park
Street Improvements
Industrial Expansion
Mixed-Use Development
52nd Street
Transit Improvements
Inll Development
Connection to Park
City Avenue
Redevelopment
(Zoning Overlay)
1900 1880 1860
> Early Development
Originally settled in the 1600s, early
development in the West Park District
clustered around Lancaster Avenue and along
the Schuylkill River. West Park remained a part
of Delaware County until the Consolidation Act
of 1854, incorporating the areas development
into the City of Philadelphia.
In 1855, Fairmount Park was
created to help preserve the
water quality of the Schuylkill
River. The City purchased the
country houses and farmsteads
along the river and incorporated
the land into the Park.
In 1876, Philadelphia hosted the
Centennial Exhibition and Fairmount
Park was converted to fairgrounds for
the Worlds Fair with temporary and
permanent structures, hotels, and a
trolley system. One fth of the nations
population attended the fair.
Built by developers of
German descent, Parkside
has a large collection of
ornate, Flemish-Revival
apartment buildings
and houses overlooking
Fairmount Park.
Overbrook Farms, an example of
early 20th century planned suburban
development, was founded in 1892. The
community was advertised as a way for
upper-class city residents to move to the
bucolic suburbs, but with the option to
use the train to work in Center City.
Overbrook School for the Blind was
founded in 1832 and moved to its location
at 63rd and Malvern Avenue in 1899. The
main building was designed by the well-
known architecture rm of Cope and
Stewardson, and remains the focal point
of the campus today. 1874:
Philadelphia
Zoo opens
Centennial Exhibition, 1876
(Source: National Park Service)
Overbrook Farms today
Parkside today
(Source: National Park Service)
Early development in West
Park consisted primarily of
country houses and estates
clustered along the Schuylkill
River, including Chamounix,
Ridgeland, Belmont, Cedar
Grove, and Sweetbriar. Many
of these historic houses are
open to the public today as
attractions in Fairmount Park.
Fairmount Park
Institutions
Neighborhoods
Development History
1940 1970 2010
Japanese House and Garden were built
in 1954 as replicas of a 17th-century
Japanese scholars house and garden.
St. Josephs University, founded in 1851,
moved to its present location in 1927.
St. Josephs has a student population of
8,800 and employs almost 1,500 faculty
and staff.
Philadelphia Psychiatric Hospital (now
part of Einstein Medical Network)
opened on Monument Road in 1941 with
two buildings designed by Louis Kahn.
WPVI-TV/6ABC started on the air as
WFIL-TV in 1947 at 46th and Market
Streets and moved to City Avenue
in 1963.
2006:
School of
the Future
opens
Parkside was
designated a
local historic
district in 2010
Memorial Hall, originally the home of the
Centennial Exhibitions art exhibit, became the
home of the Please Touch Museum in 2008.
(Source: The Preservation Alliance)
Japanese House and Garden
School of the Future
(Source: Designs4Life.net)
Philadelphia College of Osteopathic
Medicine was founded in 1899,
and moved to City Avenue and
Monument Road in 1968.
The 2005 Centennial District Master Plan
creates a vision for the area including the
Please Touch Museum, Philadelphia Zoo,
and Mann Center for the Performing Arts.
The Plan also examines the connections
from the Centennial District to the
surrounding neighborhoods and to the city
and region beyond.
Centennial District Master Plan
(Source: MGA Partners)
The Centennial District
> The Centennial Exhibition
In the second half of the 19th century, World Fairs became popular to celebrate technology, art, science, and culture.
In 1876 Philadelphia hosted the Centennial Exhibition, the rst Worlds Fair held in the United States, as a way to
honor the 100th anniversary of the countrys birth and to showcase America on the world stage. West Fairmount Park
became the fairgrounds and more than 200 buildings were constructed to house exhibits. Twenty-six states and twelve
nations had their own building. There were hotels, eateries, and an internal trolley system. By the end of the fair, over
10 million people came to Philadelphia and saw the United States no longer as a edging country but as a scientic
powerhouse, and Philadelphia was clearly one of the thriving cities that was making it happen. After the fair, Fairmount
Park reverted to its quiet, bucolic state, with only a few buildings remaining.
In 2026, the country will be celebrating its 250th birthday and its been
almost a century since Philadelphia hosted a Worlds Fair. With the
improvements and development in the Centennial District, Philadelphia
can once again turn Fairmount Park into fairgrounds and showcase
the city on the world stage.
> The Centennial District Today
The area known as the Centennial District has several cultural attractions,
including the Philadelphia Zoo, Mann Center, and the Japanese House and
Garden. Memorial Hall, the largest and most prominent building at the center
of the district, remains from the Centennial Exhibition and initially served
as the citys art museum. In 2005, the City, under the guidance of Fairmount
Park, commissioned a study to nd ways to turn the Centennial District into
a regional cultural destination, expanding on the existing attractions and
creating a cohesive district in preparation for Americas birthday in 2026. The
Centennial District Master Plan calls for creating a critical mass of attractions
within the park, connecting the park with the surrounding neighborhoods,
upgrading transportation systems to ease access to the district, and enhancing
the recreation and water facilities within the district. Today, Memorial Hall is
home to the Please Touch Museum, a ve-kilometer trail has been installed
to host events and races, and the gardens at the Fairmount Waterworks
have been restored. The Department of Parks and Recreation continues to
implement recommendations from the plan.
Memorial Hall
(Source: freelibrary.org)
Main Exhibition Building
Centennial District Master Plan
(Source: MGA Partners)
View of the Centennial Exhibition
Centennial Exhibition Souvenir
Philadelphia Zoo
The Mann Center for
the Performing Arts
Please Touch Museum
Memorial Hall
> The Centennial District, 2011
> Map of the Centennial Exhibition of 1876
73.7%
19.4%
African
American
Caucasian
White
Asian 3.3%
Other 3.6%
2.6% of West
Park residents
identify as
Latino
Income Inequality and Educational Attainment
The neighborhoods of West Park have vastly differing income levels. The district boasts higher levels of
educational attainment than the city as a whole.
As of 2009, West Park median household incomes ranged from $22,616 in East Parkside to $68,136
in Overbrook Farms. The citywide median household income was $36,669.
As of 2009, the poverty rate in West Park was 22.3%, compared to 24.2% citywide.
> Racial Composition, 2010
> College Graduation Rate, 2009
> Median Household Income, 2009
$22,616
$39,643
$39,050
$36,908
$49,000
$56,250
$23,337
$20,000 $30,000
$30,000 $40,000
$50,000 $60,000
$40,000 $50,000
$60,000 $70,000
$68,136
$51,250
$41,397
$33,702
> Population Age Distribution, 2010
0 19 20 44
West
Park
City
45 64 65 +
25%
24%
12%
15%
36%
38%
24%
26%
West Park: 30.2%
Philadelphia: 22.1%
Region: 32.2%
United States: 27.5%
Demographics
Population Trends
Over the past 30 years West Park has seen its population decline by eight percent. At the same time,
the major institutions within the district, including St. Josephs University and the Philadelphia College
of Osteopathic Medicine, have expanded. The 2010 census marked the citys rst population increase
since 1960. The Citywide Vision projected that the population of Philadelphia through 2035 will modestly
increase by 100,000 people. The population of West Park is projected to stabilize, with perhaps modest
growth. The recommendations in this plan are based on a stabilized population. Future growth within the
district will depend on market forces, such as institutional development, new companies moving to the
industrial areas, and the growth of the cultural and tourism sectors.
> West Park Population Trends
49,750
47,956
47,592
43,354
45,000
50,000
46,000
44,000
42,000
40,000
1980 1990 2000 2010 2020 2030 2035
48,000
P
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Housing
Over a thirty year period (1980 2010) the
total number of housing units in West Park
declined slightly (-3%) from 21,820 to 21,145.
In 2010 the renter occupancy rate in West
Park was 50.6%, with a homeowner
occupancy rate of 49.4%. Citywide, the
renter occupancy rate was 45.9%, with a
homeowner occupancy rate of 54.1%.
West Parks Diverse Economic Base
The West Park District has a diverse economic base with institutional, industrial, commercial,
and cultural employers. The area along City Avenue is categorized as a regional center in the
Citywide Vision, drawing constituents from Philadelphia and Montgomery Counties.
> Employment in West Park by Sector
The area along City Avenue is a regional
center, employing approximately 28,000 people.
However, almost all of the ofce sector jobs are on
the Lower Merion side of City Avenue.
> Education and Healthcare
Education and healthcare account for 38 percent
of all jobs in the West Park District. The two
largest employers on City Avenue are St. Josephs
University (SJU) and the Philadelphia College of
Osteopathic Medicine (PCOM) with 1,500 and
500 full- and part-time employees respectively.
Several large-scale specialized residential care
facilities can also be found along Belmont Avenue.
West Park is served well by commercial shopping
centers. The Bala Shopping Center on the Lower
Merion side of City Avenue and the new Target
Shopping Center on the Philadelphia side are
major destinations for West Park residents and
have low vacancy. The Park West Town Center in
West Parkside also serves as a community retail
center. All of these shopping destinations are auto-
oriented and do not relate well to pedestrians.
Smaller-scale neighborhood centers and sub-
centers are scattered throughout the district, with
many along commercial corridors. Most of these
centers struggle with vacancy, inadequate store
mixes, and substandard physical conditions.
Transportation
Warehousing
Retail Trade
Professional, Scientic, Medical
Other
Information
Heath Care & Social Assistance
Finance & Insurance
Educational Services
Administration
Accommodation & Food Services 11.5%
6.4%
6.2%
5.6%
3.7%
15.8%
9.0%
9.1%
3.5%
21.9%
> Major Employers in West Park
> Visitors to West Park
The Centennial District in Fairmount Park is home
to the Philadelphia Zoo, Please Touch Museum,
the Mann Center, the Japanese House and
Garden, and Horticultural Center. Collectively,
they attract more than 1.7 million visitors each
year. The Hagen Arena at St. Josephs University
hosts events that attract at least 75,000 visitors
annually. These attractions help identify West
Park as a regional cultural destination.
> Industry
Industrial areas in West Park include the Parkside
Industrial Park, the former Acme warehouse site,
and the Philadelphia Water Departments Belmont
Water Treatment Plant and Pumping Station on
Martin Luther King, Jr. Drive.
St. Josephs University:
1,500 employees
Osteopathic Medicine:
500 employees
> 1.7 million
visitors/year
Economics
> Regional Center > Commercial Centers > Cultural Institutions
Philadelphia Zoo: 1 million
Please Touch Museum: 600,000
Mann Center: 100,000
Japanese House and Garden: 15,000
Hagen Arena (SJU): 75,000
Childhood Obesity
Chronic Disease Comparison
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25.4%
17%
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West
Park
City
13% 13%
38%
36%
15%
16%
Overweight and Obesity:
A 2010 household health survey found 28.6%
of West Park adults to be obese.
The same survey found 1 in 3 children in
West Philadelphia to be obese. Citywide, the
rate is closer to 1 in 4.
Chronic Disease:
Hypertension and diabetes are strongly
associated with being overweight and obese.
Nearly 40% of West Park adults report
having had hypertension at some point.
The districts adult asthma rate of 13.4%
slightly exceeds citywide levels, whereas
nearly a third of West Philadelphia children
report having had asthma which compares
negatively to the citywide rate of 27.3%.
West Park Health Prole
Planning a Healthier Philadelphia
A large body of research shows strong associations between land use, transportation, and
public health issues of serious concern to Philadelphia and the nation. Land use decisions
determine proximity of jobs, parks, fresh food, and essential services to residents, affecting
levels of physical activity, nutrition, and the likelihood and prevalence of chronic diseases.
Transportation infrastructure helps determine residents decisions to travel via car, transit, bike,
or walking. This affects local air quality, trafc-related injuries, and integration of physical
activity into daily routines.
23% of West Park residents travel outside their neighborhood to reach
a supermarket. (Source: Public Health Management Corporation Household Health Survey, 2010)
48% of district residents agree or strongly agree that they would walk
more frequently if stores and services were located within walking
distance of their homes.
(Source: West Park District Plan Survey: Physical Activity, Access, and Mobility, 2011)
Walkability:
A majority of residents surveyed during the
planning process report difculty in reaching
essential services, park spaces, and fresh
food outlets without cars.
Many senior residents cited poor pedestrian
infrastructure as a deterrent to physical
activity.
Food Access:
West Park has some of the lowest walkable
food access scores in the City, based on a
Department of Public Health study.
While this is less of an issue in
neighborhoods with higher incomes and
higher car ownership rates, it is problematic
in neighborhoods where residents have
fewer transportation options (see THRIVE p.
33).
> Planning a Healthier West Park District
The PCPC employed new tools to examine built-environment factors related to public health, including
walkability audits in critical locations. The results of this analysis inform this plans recommendations.
West Park Walkability Audit
Surveys conducted NovemberDecember 2011
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Focus on Pedestrian Mobility & Access
Walkability audits conducted during the planning process helped to quantify residents concerns
and shape a number of recommendations. PCPC staff piloted the citys new Walkability
Assessment Tool (WAT) during the West Park planning process. The WAT is a visual survey
instrument for recording the different factors that contribute to a street segment or intersections
safety and quality. It enables planners to evaluate and compare different locations in the public
realm of a district to one another, thereby providing an objective assessment of where the
highest priorities exist to improve the pedestrian experience.
WAT analysis in some of the highest demand areas
reveals an inconsistent pedestrian experience
that changes frequently. Along Parkside Avenue,
missing infrastructure at key crossings and fast-
moving trafc are the biggest contributors to low
scores. Near 52nd and Lancaster, a large number
of curb cuts, auto-oriented street frontages,
and inadequate buffers contribute to unsafe
conditions. Overall, this intersection scored the
lowest of any in the pilot area.
The selection of 52nd and Lancaster as a Planning
Focus Area, and the recommendations that come
with it, seek to address these pressing issues of
pedestrian safety. Targeted improvements to the
physical environment can encourage a greater
proportion of West Park residents to make trips
on foot, reducing trafc and congestion in the area
while providing children and seniors with safe
options for accessing commercial centers and the
park system.
Excellent
Good
Good
Poor
Poor
Fair
Fair
Very Poor
Very Poor
Intersections:
Street Segments:
A separate report,
Planning & Zoning for a Healthier
Philadelphia: West Park District Plan,
provides a complete analysis of the
plans public health-related content.

(available online at
www.phila2035.org)
What Is Land Use?
Planners categorize and map land use to document and understand
the current state of development. Land use refers to broad
categories such as residential, commercial, or industrial, and can be
broken out into more detail such as high density residential, ofce
commercial, or warehousing/distribution. Maps can help planners
identify what potential uses are lacking, that if developed, could
enhance the quality of life or economic productivity of an area.
Intensity or type of land use also impacts infrastructure needs
such as transit or utilities. Most importantly, land use impacts
development regulations such as zoning.
What Is Zoning?
Zoning is the primary tool for regulating land use. Zoning is a set of regulations
governing land development and permitted uses for property. These laws regulate
what type of uses can occur (use), where buildings can be located on a property
(area), and the size of the buildings (bulk). Existing properties may not conform with
zoning regulations if they have received a variance for their use, area, or bulk, or if
they legally existed prior to the zoning laws being enacted.
Zoning Map Revision Process
When analyzed together, land use and zoning inform planners if a
property or area is zoned correctly for current conditions or if zoning
changes are necessary to either reect existing conditions or bring
about changes to future physical development. Over time, changes
in land use may require a re-mapping, or a change to a propertys
zoning district classication. Zoning remapping is a public process
for updating and revising the zoning map for an area.
Land Use and Zoning
Adoption of the New Zoning Code
On December 22, 2011, Mayor Michael Nutter signed Bill No. 110845,
enacting into law the rst comprehensive rewrite of the Philadelphia
Zoning Code in 50 years. The new zoning code goes into effect
on August 22, 2012. This plan uses the new code language and
designations to ensure that the plan is user-friendly for the years of
implementation to come. The new zoning code is better organized and
easier to navigate. The purpose of the zoning code is to set clear rules
and expectations about land use, preserve neighborhood character,
protect open space, and encourage investment and jobs.
The zoning code rewrite was the rst part of the integrated zoning
and planning process; the other major part is the zoning map revision
process. The district plans are key to the zoning map revision process
by providing land use and zoning recommendations. These land use
and zoning recommendations ensure that the new code is properly
mapped to reect both existing and future land use needs. This
thereby reduces the number of developments requiring relief from the
Zoning Board of Adjustment.
Citywide Land Use
Civic / Institution
Industrial
Transportation
Commercial Business / Professional
Park / Open Space
Vacant
Commercial Consumer
Residential High (average 56 units/acre)
Water
Cemetery
Culture / Amusement
Residential Medium (average 32 units/acre)
Active Recreation
Commercial Mixed Residential
Residential Low (average 8 units/acre)
3.8%
4.8%
28.7%
19.6%
4.3%
2.9%
9.4%
7.0%
Active
Recreation 9.6%
Civic / Institution
Residential
High
Residential
Low
Transportation
Residential
Medium
Vacant 2.0%
Water 3.7%
Park / Open Space
Industrial
Commercial Business / Professional 0.6%
Cemetery 0.9%
Commercial Consumer 2.3%
Commercial Mixed Residential 0.3%
Culture/Amusement
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Existing Land Use
Low-density detached or
semi-detached residential
neighborhoods developed around
a commuter rail station
This survey of West Park land use was completed in 2011. To collect this information, a
working land use map was created from various City sources, including the Ofce of Property
Assessment, and was then veried by in-eld surveys conducted by PCPC staff. The land use
data is stored in a geographic information system (GIS) database maintained by PCPC. Color
codes are used to represent 15 major categories of land use.
Girard Ave.
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High-density
rowhouse typology
Auto-oriented shopping
and retail establishments
line City Avenue
Dense apartment buildings
on large parcels
Industrial land at a
former railroad yard
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Existing Zoning
CA-2 1.3%
SP-INS 1.3%
ICMX 0.5%
CMX-1, CMX-2 3.7%
CMX-3 1.1%
SP-PO-A,
SP-PO-P
48.6%
12.5%
17.0%
6.8%
4.8%
RSD-1, RSD-3
RSA-1, RSA-2
RSA-3, RSA-5
RM-1, RM-2
RM-3, RM-4
I-2
I-1
2.4%
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Residential Single Family Detached RSD-1; RSD-2; RSD-3
Residential Single Family Attached RSA-1; RSA-2; RSA-3; RSA-4; RSA-5
Residential Multi-Family RM-1; RM-2; RM-3; RM-4
Auto-Oriented Commercial CA-1; CA-2
Neighborhood Commercial Mixed-Use CMX-1; CMX-2; CMX2.5
Community/Center City Commercial Mixed-Use CMX-3; CMX-4
Light Industrial I-1
Medium Industrial I-2
Industrial Commercial Mixed-Use ICMX
Institutional Development SP-INS
Recreation SP-PO-A; SP-PO-P
Girard Ave.
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FRAMING OUR FUTURE
Smith Memorial Arch Civil War Monument
23
24 | Three Forward-Looking Themes
26 | THRIVE
42 | CONNECT
46 | RENEW
54 | Long-Term Vision
56 | Focus Areas
62 | Future Land Use
64 | Zoning Recommendations
Three Forward-Looking Themes
Open Space
Lower South has one major park and recreation amenity, FDR Park, at Broad Street and Pattison Avenue. FDR Park,
originally named League Island Park, was dedicated in 1914 and designed by the Olmsted Brothers, a renowned landscape
architecture rm that also designed New Yorks Central Park and Bostons Emerald Necklace. The Olmsted Brothers
tamed marshland and created scenic lakes, meadows, paths, and recreation areas. It was a massive engineering project
that also included the area now occupied by Xnity Live! and the Wells Fargo Center.
Today, FDR Park is both a regional and local attraction including a golf course, skateboard park, the American Swedish
Historical Museum, two lakes, historic structures, and sports elds. There are 15 tennis courts, seven softball/baseball
elds, and two playground facilities. Ashburn Field is sponsored by the Philadelphia Phillies and has a dedicated staff
for eld maintenance. The FDR golf course is a public, par 69 course that is considered a Florida-style design with
its incorporation of water features and short fairways. The former pool refreshment stand, which is now used as a
maintenance shed, and the former Police Department horse stable, which is vacant, are in fair to poor condition. Historic
preservation and reuse of these structures could provide long-term maintenance and revenue for the park.
FDR Park is also used for overow parking when there are two or more events at the sports complex. This parking is
sanctioned and managed on some event days which provides much needed revenue for the park, but parking management
and security is not always provided. Both the sanctioned and unsanctioned event parking creates maintenance issues
and conicts with park users.
FDR Park was chosen as the Fairmount Park Conservancys 2011 Greening the Neighborhood site, receiving $250,000
to improve the quality of the lakes with aerators and a skimming boat. The Fairmount Park Conservancy is a nonprot
organization that raises funds for the Philadelphia Parks and Recreation Department.
The only other public recreation site in Lower South is Whitman Fields. The elds are located on Packer Avenue at 6th
Street, owned by the Delaware River Port Authority, and feature elds run by the Southeast Youth Athletic Association.
The Navy Yard has been increasing the use of its public open space. Recently, the Philadelphia Orchestra held an outdoor
neighborhood concert here and the Philadelphia Sports and Social Club regularly uses its open space for recreational
activities. Conceptual design proposals have been reviewed for its newest park, Central Green, to be constructed in the
near future.
Neighborhood Parks and Recreation
Denition | Public Facility
Public facilities are divided into two
categories: community-serving and
municipal support. Community-serving
facilities provide services to the public
and include libraries, playgrounds, and
museums. Municipal support facilities
support City government operations and
include administrative ofces, garages
and utilities, and are not generally
open to the public. Lower South has
six municipal support facilities and 15
community-serving facilities. These do
not include buildings at the Navy Yard.
Goal 6.3:
Expand access to
neighborhood parks and
recreation.
Philadelphia2035
Citywide Vision
Recommendations
99. Provide revenue-generating activities in FDR Park such as paddle boats, managed parking or parking permits,
and special events to help fund ongoing park maintenance.
> Implementing Agencies: PPR | CW Objective: 6.3.3
100. Identify reuse opportunities for the historic structures in FDR Park such as concessions at the boathouse and
community and ofce spaces in other buildings.
> Implementing Agencies: PPR, SCSSD | CW Objective: 6.3.3, 8.1.1
101. Implement an event management plan for FDR Park that designates parking locations and ensures stafng.
> Implementing Agencies: PPR, SCSSD, Sports complex operators | CW Objective: 6.3.3
102. Evaluate use of the spaces under I-95 by incorporating green infrastructure that complements the skateboard
park, recreation, and stormwater management for the highway.
> Implementing Agencies: PPR, PWD| CW Objective: 7.2.3
103. Increase public awareness and use of public open spaces at the Navy Yard (see THRIVE, p. 32).
> Implementing Agencies: PPR, PIDC | CW Objectives: 6.2.1, 6.3.2
Crescent Park, Navy Yard
FDR Skatepark
50 Philadelphia2035: Lower South District Plan
RENEW >
How to Use This Section:
Goals and Objectives
from Citywide Vision
Introduction:
> Existing Conditions
> Summary of Key
Issues
THEME > Element
Topic
Sidebar:
images and
denitions
District-Specic
Recommendations
Implementing
Agencies
(see Appendix)
Citywide Vision
Objective(s)
(see Appendix)
Land use and zoning recommendations are organized into three forward-looking themes:
THRIVE, CONNECT, and RENEW. These themes reect the goals and strategies of
the Citywide Vision.
Within the three themes are eight elements from the Citywide Vision that address
the major issues, opportunities, and unique qualities of West Park. Each element is
broken into topics that include a description of existing conditions, district-specic
recommendations, responsible implementing agencies, and references to applicable
objectives from the Citywide Vision. A complete list of objectives from the Citywide
Vision is provided in the Appendix.
25 Framing Our Future
> CONNECT > RENEW > THRIVE
West Park CONNECTS residents and
visitors to cultural amenities, vast
open spaces, and regional centers.
West Park RENEWS the citys most
treasured resources by activating
its waterfront, preserving Fairmount
Park, and enhancing its public realm.
West Park THRIVES by providing
unique housing, business, industrial,
and entertainment opportunities.
46 | Open Space
Increase equitable access to our
open-space resources
42 | Transportation
Improve transportation safety,
efciency, and convenience
50 | Historic Preservation
Preserve and reuse historic resources
49 | Environmental Resources
Fulll city obligations to meet ambitious
federal environmental standards
52 | Public Realm
Achieve excellence in the design
and quality of Philadelphias built
environment
26 | Neighborhoods
Improve neighborhood livability
36 | Economic Development
Make Philadelphia more competitive
in the metropolitan region
40 | Land Management
Capitalize on land assets
West Park is home to major cultural
attractions, neighborhoods, and a
true regional center. Throughout the
nine neighborhoods of West Park it is
imperative to improve the standard of
living for its citizens through improved
commercial centers and public facilities.
City Avenue, which straddles the boarder
between Philadelphia and Montgomery
Counties, is a major retail and job sector
for the region and creating a more
accessible and walkable corridor is
important to enticing new opportunities.
Infrastructure, including highways,
streets, mass transit, freight rail, and
utilities, is the framework upon which
all economic development happens.
For West Park to continue to see its
neighborhoods thrive and its parkland and
cultural institutions attract people from
the region, strengthening connections
will allow growth to continue. As West
Fairmount Park and Morris Park are some
of the largest collections of open space
in the city, it is important to connect both
the surrounding neighborhoods, whose
identities are tied to the parks and
visitors, who make the tourism economy
possible, more efciently, safely, and
quickly.
West Park is most signicantly dened by
its parkland. It is these spaces that have
dened the growth of neighborhoods
and made the area so attractive for
visitors. Protecting our parks as well
as making active recreation easier
and more frequently undertaken are
signicant goals to improve the health
of West Park and its residents. Trails,
bike lanes, improved connections into
parkland, and stormwater retention are
important to grow West Parks strongest
resource. On top of the parkland itself
are the historic structures and events
that have a great impact on the future of
the area. Maintaining these structures
and protecting them for a future when
the nation will once again celebrate a
historic anniversary in West Park is a
goal that is of paramount importance.
THRIVE >
Neighborhood Centers: Commercial Corridors
As noted in the Citywide Vision, commercial corridors play a key role in the vitality of our neighborhood centers.
Neighborhood centers are concentrations of transit access, commercial amenities and capital facilities. In West Park a
good example of this is the 52nd Street corridor from Lancaster Avenue to Parkside Avenue. There is a major shopping
center (Park West Town Center), transit (Route 10 trolley and Route 52 bus), and a capital facility (Evans Recreation
Center). Other examples include Lancaster Avenue from 53rd to 61st and Haverford Avenue. There are six commercial
corridors within the district and another ve corridors along its edges. These commercial spaces include almost 1.8
million square feet of retail that range from pedestrian- and transit-oriented neighborhood retail areas to large-scale,
auto-oriented shopping malls. The demand for all of this space, however, is expected to drop as the new shopping
centers on City Avenue and at the Park West Town Center drain customers from the older, more neighborhood-oriented
shopping strips.
The City of Philadelphia has monitored the commercial corridors around the city for the last 15 years through a program
called PhilaShops (see side column). Factors such as store vacancy, condition of the sidewalks and public realm, retail
mix, and private investment are tabulated to determine the overall health of each corridor. Seven of the corridors in
West Park rank as good or excellent, including the major retail centers at City Avenue Shopping Center, Park West
Town Center, Lancaster Avenue from 53rd to 61st Streets, and the shopping area at City Avenue and Belmont Avenue.
Four of the corridors rank as fair or poor, and need major interventions or to be consolidated for revitalization. The
commercial corridors at 54th and Berks Streets, 40th Street and Girard Avenue, and Lancaster Avenue from 44th to 50th
Streets suffer from the poorest physical condition and the most vacancy. Corridors are packaged into three series of
recommendations - Expansion, Stabilization, and Consolidation.
Recommendations
1. Expansion: City Avenue Shopping Center; Park West Town Center; Lancaster Avenue, 53rd Street to 61st Street;
City Avenue, Presidential Boulevard to Conshohocken Avenue
Update zoning to allow for more density and commercial growth as well as covering larger geographic areas
where appropriate.
Add more transportation capacity.
Attract complementary businesses.
Assist redevelopment to spur high quality investment on targeted sites.
> Implementing Agencies: PCPC, Commerce, City Council, L&I, MOTU | CW Objective: 1.1.2
2. Stabilization: Haverford Avenue; 63rd Street, Malvern Avenue to City Avenue; City Avenue, 50th Street to 54th
Street
Update zoning and establish controlled design guidelines.
Ensure code compliance, with attention to property maintenance.
Improve the convenience of existing transit.
Stabilize at-risk properties and redevelop highly visible vacant properties.
Provide access to facade improvement funding.
3. Consolidation: North 52nd Street; Lancaster Avenue, 44th Street to 50th Street; 54th Street and Berks Avenue;
40th Street and Girard Avenue
Update zoning to concentrate commercial uses to key intersections and streets.
Ensure code compliance, with attention to conversions to noncommercial use.
Demolish dangerous properties and treat vacant lots.
Encourage businesses on fringe blocks to relocate to core blocks and assemble property in fringe blocks for
noncommercial use.
Neighborhoods
Goal 1.1:
Promote strong and well
balanced neighborhood
centers.
Philadelphia2035
Citywide Vision
54th Street Commercial Corridor
Haverford Avenue Commercial Corridor
PhilaShops
The PCPC has taken periodic inventories
of commercial corridors, centers,
and districts since 1988. PhilaShops
inventories focus on characteristics
such as area location, size, anchor
establishments, physical condition,
vacancy, establishment mix, and parking.
Information from the inventories can
help communities, businesses, and
public ofcials make informed decisions
to serve the needs of residents, workers,
and visitors.
Corridor
Name
Gross Leasable
Square Footage
Number of Stores (2011)
Vacancy
Rate
PCPC Recommendation
Total Occupied Vacant
A City Avenue Shopping Center 159,900 31 26 5 16.1% Expansion
B Haverford Avenue 140,000 76 72 4 5.3% Stabilization
C Park West Town Center 341,163 22 19 3 13.6% Expansion
D North 52nd Street 55,376 (12,000 outside West Park) 40 28 12 30.0% Consolidation
E Lancaster Avenue, 53rd to 61st
Streets
145,436 (80,000 outside West Park) 42 37 5 11.9% Expansion
F Lancaster Avenue, 44th to 50th
Streets
80,000 (20,000 outside West Park) 40 32 8 20.0% Consolidation
G 63rd Street, Malvern to City Avenues 95,000 47 35 12 25.5% Stabilization - improve retail mix
H 54th Street and Berks Avenue 39,648 44 32 12 28.9% Consolidation
I City Avenue, 50th to 54th Streets 95,000 55 48 7 12.7%
Stabilization - improve
public realm and retail mix
J
City Avenue, Presidential Boulevard
to Conshohocken Avenue
600,000 68 62 6 8.8% Expansion
K 40th Street and Girard Avenue 30,000 21 11 10 47.6% Consolidation
A
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Commercial Corridors
Recommended for Consolidation
Recommended for Stabilization
Recommended for Expansion
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THRIVE >
Neighborhood Centers: Municipal/Community Support Facilities
Neighborhoods
City-owned facilities are a critical component of physical development planning. The location and condition of
community-serving facilities, such as recreation centers and libraries, signicantly affect quality of life based on their
proximity to the people they serve, their condition, and their accessibility. Municipal support facilities, such as vehicle
storage or water treatment plants, are critical for ensuring efcient operation of Philadelphias utilities, but their location
can conict with residential uses and deter further development and revitalization. The current level of facility service
in the City of Philadelphia was planned for an increase in population in the 1960s; instead there was a great amount of
population decline. For these reasons, it is essential that the City take stock of its existing assets and determines how
best to use limited resources to serve its residents through well-located and maintained public facilities.
An inventory and analysis of the Citys municipal facilities within the West Park District reveals a total of 21 facilities
outside Fairmount Park. Two library branches, Overbrook Park and Wynneeld, the John C. Anderson Cultural Center,
and a variety of parks and playgrounds make up the community-serving facilities The district also contains eight schools
operated by the School District of Philadelphia, that are not City-owned and therefore not classied as municipal
facilities, though PCPC does consider them in crafting recommendations. The district contains several signicant
municipal-support facilities, including the Belmont Water Treatment Plant, the Engine 16 Firehouse, and a Streets
Department maintenance facility on Parkside Avenue.
Given the large number of recreation and playground facilities within and just outside the West Park District boundaries,
PCPC performed an analysis of the condition and service levels at 14 locations. To get a complete picture of how well-
served the neighborhoods of the West Park District are today, PCPC also included 14 facilities just outside the district
boundaries in determining service areas and coverage (see map on p. 30). The analysis reveals that signicant overlap
exists between playgrounds, several of which are in very poor condition. PCPC also discovered that in some cases, the
location of existing facilities makes it difcult for residents to access them.
Streets Department
Facility Relocation
A Streets Department maintenance
facility, containing a dome for storage of
road salt, is located on the 4800 block
of Parkside Avenue (directly facing West
Fairmount Park). The site has signicant
development potential because of its
proximity to the park and its many
attractions. From a planning standpoint,
the salt yard is not the highest and best
use of this location. The 2.5-acre Streets
Department facility should be relocated
to the adjacent Parkside Industrial
Park, allowing for redevelopment of
the Parkside Avenue frontage for more
appropriate uses.
Goal 1.1:
Promote strong and well-
centers.
Philadelphia2035
Citywide Vision
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Health Centers:
The Citys Health Center 4 is located
at 4400 Haverford Avenue, outside the
district and serves some residents of
West Park.
A new CHOP Pediatric Care Center at
48th and Market Streets will open in
late 2012, providing a new primary care
option for all of West Philadelphia in an
optimally accessible location. West Park
District residents can use SEPTA Routes
64 and 52 (with a 4-block walk) to reach
this facility.
Recommendations
4. Focus scarce resources to maximize the quality and usage of recreation facilities.
Replace the Clayborn-Lewis recreation facility with an upgraded facility at 41st and Poplar Streets, which
is the location of a community-run playground. The 41st and Poplar site is more centrally located in the
East Parkside neighborhood, which also contains a large youth population. See the map of recreation
facilities on the next page.
> Implementing Agencies: SDP, PPR, PWD | CW Objectives: 1.1.1, 7.2.3, 6.3.1, 6.3.3
5. Work with Lamberton School ofcials, residents, PWD, and PPR to identify a design for the school grounds that
balances playground facilities for younger children, and adequate play space for high school students as well as
stormwater management and additional community amenities.
> Implementing Agencies: SDP, PPR, PWD | CW Objectives: 1.1.1, 7.2.3, 6.3.3
6. Convert the use of West Mill Creek Playground #2 at 52nd Street and Wyalusing Avenue converting the space
to passive recreation or open space.
> Implementing Agencies: PPR | CW Objectives: 1.1.1, 6.3.3
7. In the Wynneeld Heights neighborhood, focus improvements in the revitalized Conshohocken-Windemere Park
and discontinue use of the Ford Road playground.
Ford Playground, which is part of West Fairmount Park, should return to passive parkland.
> Implementing Agencies: PPR, PCPC | CW Objectives: 1.1.1, 6.3.3
8. Relocate the Streets Departments facility at 48th Street and Parkside Avenue further south in the Parkside
business park to facilitate development along the park that is appropriate to surrounding uses and populations
(see FOCUS AREAS p. 60).
> Implementing Agencies: Streets, PIDC, PCPC | CW Objectives: 2.2.2, 3.3.1
9. Expand healthcare access for district residents through creative partnerships.
Ensure adequate transportation to existing PCOM Community Healthcare Centers on City Avenue and at
4148 Lancaster Avenue, and to the anticipated Karabots Pediatric Care Center at 48th and Market Streets.
Diversify and expand health care services at the Parkside Recovery Center at 50th Street and Parkside
Avenue.
Incorporate commercial space for private health clinics in future RFPs issued by the City to attract mixed-use
developments to the Parkside neighborhood.
> Implementing Agencies: PDPH | CW Objectives: 4.1.1, 2.3.2
41st and Poplar Streets
Conestoga Recreation Center
Conshohocken Playground
Lamberton School
THRIVE >
Philadelphia Parks and Recreation
Department (PPR) Facilities
Existing PPR Facilities
Proposed New PPR Facilities
Facility Replacement / Disposition
Planned Service Area
Current Service Area
Facility Name Type
Service Area (Square Miles) Overlap
Total In West Park Sq Miles Percent
52nd and Master Playground 14.07 8.10 13.5 96%
John Anderson Recreation Center 7.46 7.46 0 none
Clayborn-Lewis Recreation Center 2.92 2.92 0 none
Conestoga Playground 13.11 7.10 13.05 100%
Conshohocken Playground 3.22 3.22 1.53 48%
Ford Road Playground 3.26 3.26 1.53 47%
Papa Playground 9.41 3.58 7.99 85%
Parkside Evans Recreation Center 4.59 4.59 1.45 32%
Rose Playground 8.63 5.44 6.56 76%
West Mill Creek #2 Playground 15.30 5.14 13.34 87%
West Mill
Creek #2
Rose
Lamberton
School
Papa
Ford Road
Parkside
Evans
Anderson, John
52nd and Master
Conestoga
41st and
Poplar
Clayborn-
Lewis
Conshohocken
Neighborhood Centers: Municipal / Community Support Facilities
Neighborhoods
Private Facility Improvement
A. Clayborn-Lewis Recreation Center
38th and Poplar Streets
B. Rose Playground
75th Street and Lansdowne Avenue
C. West Mill Creek Playground #2
52nd Street and Wyalusing Avenue
D. Ford Road Playground
Ford Road east of Daphne Road
Playground surfaces are extremely worn and lacking the soft surface used in modern sites.
The recreation center building is heavily marked in grafti.
The facility lost its programming in 2010 and has seen a marked decline in use.
Located on the far edge of a neighborhood, the facility serves fewer residents than any other facility in
the West Park District (according to PCPCs analysis of capital facilities).
The active recreation elds are overgrown and encroached by wooded areas.
The tennis courts and former hockey court are in severe disrepair.
The facility is located across the street from the Papa Recreation Center, which is in a superior state of
repair.
The facility has no programming.
The facility is being leased by a private organization and will see improvement outside the Capital
Budget.
The equipment is broken or severely worn.
The surface of the basketball court is uneven.
The facilitys service area overlaps at a rate of 87 percent, indicating that other facilities are available
nearby.
The play area is relatively small in size.
The benches and tables are worn and broken.
The Ford Road facility serves largely the same population as the far superior Conshohocken-
Windemere playground; and the Conshohocken facility is more centrally located within the
neighborhood.
THRIVE >
Neighborhood Centers: Healthy Communities
Neighborhoods that offer services in pedestrian-friendly and transit-accessible locations can provide signicant public
health benets by encouraging more physical activity as a part of daily routines, and by limiting the need to drive. This, in
turn, reduces air pollution and lowers the likelihood of trafc-related accidents. The West Park District presents several
opportunities to provide services, including fresh and healthy foods, in more universally accessible locations, and to do
so in a way that reinforces and takes advantage of the areas transit coverage.
Recent development projects in the West Park District have not taken advantage of the areas transit lines. The Park
West Town Center, an important commercial hub for West Philadelphia, caters to the automobile, and limits the ability
of transit-dependent or pedestrian shoppers to navigate the site. Bus service was recently extended into the shopping
center itself, thereby providing more direct service to transit riders. Several other transit-intensive nodes, including 52nd
Street and Lancaster Avenue and the intersection of Lancaster Avenue, Girard Avenue, and 48th Street, feature gas
stations and other auto-centric businesses that contribute to congestion, create unsafe conditions for pedestrians, and
undermine the development potential created by higher levels of transit service.
Food access is similarly inconsistent throughout the district. Three large suburban-style supermarkets and a handful of
small- to mid-sized food retailers just outside the district have reasonably adequate access to consumers with access by
car or by certain high-volume transit lines that serve these markets, such as the Route 52.
The residents ability to procure fresh foods on foot is much more limited. The three large supermarkets in the district
are rather isolated from residential neighborhoods and lack adequate pedestrian facilities. Smaller fresh food sources
are scarce. The district is also the only one in the city without a regularly scheduled farmers market. Eleven corner stores
have been enrolled in the Food Trusts Healthy Corner Store network, but none has undergone conversions that would
allow them to offer a signicantly larger amount of healthy food.
Recommendations
10. Update zoning in locations well served by frequent transit service to encourage additional density at the
following locations: 52nd Street and Lancaster Avenue, Lancaster/Girard/48th, and 40th/Girard/Parkside.
> Implementing Agencies: PCPC, City Council | CW Objective: 1.1.3
11. Coordinate with public land-holding agencies to advance development of property well served by transit and to
develop site concepts, RFPs, and design guidelines appropriate to local context.
> Implementing Agencies: PCPC, OHCD, PHA, PRA, DPP | CW Objective: 1.1.3
12. Seek funding to design and implement improvements to the Park West Town Center to provide better pedestrian
access to fresh food and commercial services, particularly for children and seniors.
> Implementing Agencies: Commerce | CW Objective: 1.1.4
13. Create farmers markets within the West Park District boundaries. Potential locations include the School of the
Future, Leidy Elementary School, Lamberton High School, 48th Street and Lancaster Avenue, 54th Street and
Wynneeld Avenue, and Bryn Mawr and Wynneeld Avenues.
> Implementing Agencies: Nonprots, PDPH, PCPC, Institutional anchors | CW Objective: 1.1.4
14. Convert existing Healthy Corner Store participant locations into full-service stores, and recruit additional stores
into the program.
> Implementing Agencies: Nonprots, PDPH | CW Objective: 1.1.4
Corner store on Jefferson Street
Healthy Corner Store
Program
In partnership with the Food Trust, the
Philadelphia Department of Public Health
(PDPH) works with corner store owners
to help them stock and market healthier
options for customers, focusing on areas
with below average or poor access to
other fresh food sources. More than
600 stores are enrolled in this program,
with a smaller subset receiving grants to
install refrigeration to enable the sale of
fresh produce and perishables.
The Park West Town Center caters to
the automobile, and limits the ability
of transit-dependent or pedestrian
shoppers to navigate the complex.
Goal 1.1:
Promote strong and well-
centers.
Philadelphia2035
Citywide Vision
Neighborhoods
Access to Healthy Food
Comparing walkable food access and vehicle access levels across the neighborhoods
of West Park reveals signicant disparities: residents closer to City Avenue live in
households with higher car ownership rates, allowing them greater choice in where
they buy food and making the lack of walkable access to food scores less of an issue.
For most of East and West Parkside, and parts of Wynneeld, residents also have few
to no sources of healthy foods within walking distance, and are also less likely to have
access to a vehicle. Improving the healthy food environment in these areas is therefore
a priority.
Healthy Produce Cart
Program
PDPHs Healthy Produce Cart Program
establishes mobile fruit and vegetable
trucks in low-income communities
with below average access to healthy
foods. The program waives license fees,
provides small business training, and
provides Electronic Benets Transfer
machines to vendors so that they can
serve customers who use food stamps.
Recommendations
15. Identify local business owners and entrepreneurs to participate in the PHDPs Healthy Produce Cart program, to
operate mobile produce carts in underserved areas. Potential locations include: schools or recreation centers,
Cathedral Park (at playground), and rotating locations based on days of the week.
> Implementing Agencies: PDPH, Commerce, PCPC | CW Objective: 1.1.4
16. Reuse appropriate parcels of vacant land for urban agriculture.
> Implementing Agencies: PRA | CW Objective: 1.1.4
No Walkable Access
Poor Walkable Access
Fair Walkable Access
Good Walkable Access
Very Good Walkable Access
Excellent Walkable Access
Walkable Access to Healthy Food
50.1 70%
30.1 50%
20.1 30%
10.1 20%
0 10%
Households with No Vehicle Access
THRIVE >
Philadelphia
Rowhouse Manual
A PRACTICAL GUIDE FOR HOMEOWNERS
Rachel Simmons Schade, AIA, Schade and Bolender Architects
National Trust for Historic Preservation
Office of Housing and Community Development
Philadelphia City Planning Commission
City of Philadelphia
Housing
Housing choice is one of the major factors that encourages residential growth and the Citywide Vision outlines strategies
to support and promote various types of housing at all price points. The West Park District offers a wide variety of
housing choices. The district includes over 21,230 housing units of all types, from rowhouses to high-rise apartments to
detached houses with large yards. The various neighborhoods also appeal to a wide variety of incomes, making West
Park affordable to a great number of buyers. However, ve of West Parks neighborhoods were developed before World
War II and almost all of the housing stock was constructed before 1970, leaving many neighborhoods with an aging
infrastructure that may require greater investment to conform to modern-day conveniences.
The overall condition and market demand for housing varies greatly from neighborhood to neighborhood, but the
population decline in West Park indicates that there is an overall drop in market demand throughout the district. The
neighborhoods of Overbrook Farms and Green Hill Farms consist mainly of single-family, detached houses that are well
maintained. They also are historically signicant, which creates a visual and historical identity that leads to the least
amount of vacancy and the highest sales prices.
The neighborhoods of Wynneeld Heights, Overbrook Park, and Wynneeld are stable neighborhoods that are starting to
see the signs of a weakening market with vacancy rates increasing. Wynneeld also has a large number of multifamily
and special needs housing developments. These neighborhoods need a small amount of intervention to address these
issues and increase stability.
East Parkside and Cathedral Park are characterized by 19th-century rowhouses. These neighborhoods have the highest
vacancy, the lowest homeownership rates, and the lowest housing prices within the district. The neighborhoods also
have the least demand for new housing units, leaving little use for the many vacant lots and buildings.
West Park has several hundred affordable housing units, mostly scattered-site housing managed by the Philadelphia
Housing Authority. Nonprots and small-scale developers also focus on providing affordable housing throughout the
district. Residential facilities that serve the aging and physically and mentally disabled can be found in West Park, with
many concentrated in the Wynneeld Heights neighborhood.
Philadelphia Rowhouse Manual
Published by the PCPC, the Philadelphia
Rowhouse Manual offers homeowners
tips and advice on maintaining and
restoring their houses.
Goal 1.2:
Improve the quality and
diversity of new and
existing housing.
Philadelphia2035
Citywide Vision
Housing Recommendations
St. Josephs Home Buy Now Program (21)
Reduce poverty in struggling neighborhoods (19)
Housing and mixed-use redevelopment priorities (17, 18)
Neighborhoods
Denition |
Home Buy Now Program
Philadelphia Home Buy Now is a
matchinggrant program based on
partnerships between the City of
Philadelphia and major employers.
Funds are used to assist employees who
want to purchase a home in Philadelphia.
Home Buy Now has many benets,
including neighborhood revitalization,
increased homeownership, shorter
commutes, and reduced trafc
congestion.
Denition | PHIL Loan
The Philadelphia Home Improvement
Loan (PHIL Loan) program offers low-
interest loans to homeowners for
renovations. Interest rates vary from 3%
to 5% APR based on income and size of
the property and applications for a PHIL
Loan can be made at PNC Bank, Citizens
Bank or TD Bank. Only owner-occupied
homes are eligible.
EnergyWorks helps all homeowners
in Philadelphia to increase the energy
efciency of their homes by bringing
together all available rebates, tax
credits, and low-interest nancing with
certied building analyst and contractors
for home energy-efciency upgrades.
Recommendations
17. Prioritize government-assisted projects to rehabilitate and reuse existing housing stock. Prioritize:
38004000 blocks of Girard Avenue (a highly visible location)
1700 blocks of Memorial Avenue, 42nd, and Marlton Streets (adjacent to prior housing investment)
> Implementing Agencies: OHCD, PRA | CW Objective: 1.2.1
18. Develop mixed-income housing development around the transit node of 52nd Street and Lancaster Avenue (see
FOCUS AREAS p. 56).
> Implementing Agencies: OHCD, PRA, PHA | CW Objective: 1.2.2
19. Develop incentives to reduce concentrations of poverty in the neighborhoods of East Parkside, West Parkside,
and Cathedral Park and encourage more market rate housing. Ensure that existing affordable housing is in good
condition.
> Implementing Agencies: PRA, PHA, OHCD | CW Objective: 1.2.2
20. Concentrate new affordable housing as inll on stable blocks rather than in large new developments; prioritize
scattered sites in Wynneeld.
> Implementing Agencies: PHA, OHCD, PRA | CW Objective: 1.2.1
21. Establish SJU and PCOM as partners in the Citys Home Buy Now program to support home ownership in
Wynneeld and Wynneeld Heights.
> Implementing Agencies: MDO | CW Objective: 1.2.1
22. Support programs that provide maintenance and home ownership education to help residents maintain the
current housing stock.
Work with the Energy Coordinating Agency and EnergyWorks to educate homeowners about energy-
efcient upgrades.
Intensively market the PHIL Loan program for low-interest loans for upgrades.
Intensively market programs for rst-time home buyers, such as the American Dream Downpayment
Initiative and Settlement Grant Program.
> Implementing Agencies: MOS, OHCD, nonprots | CW Objective: 1.2.1
23. Provide more aging-in-place programs to help older residents stay in their houses for a longer period of time.
Encourage senior homeowners to enroll in adaptive modication programs such as those administered by
the Philadelphia Corporation for the Aging (PCA), the Philadelphia Housing Development Corporation (PHDC)
and other aging in place services.
> Implementing Agencies: OHCD, PCA | CW Objective: 1.2.2
24. Provide new housing for the elderly near services and amenities, such as transit and commercial corridors.
> Implementing Agencies: PRA, OHCD, PHA | CW Objective: 1.2.2
THRIVE >
Metropolitan and Regional Centers: City Avenue
The Citywide Vision describes several employment centers that drive not only Philadelphias economy, but also the
economy of the surrounding twelve-county region and the larger Northeast megaregion. The City Avenue Regional
Center spans over 25 blocks along both sides of City Avenue and includes ofce towers, regional shopping destinations,
hotels, two television stations, and two Regional Rail stations. Over 28,000 people nd employment in almost 3,000,000
square feet of ofce space in the Regional Center, although almost all ofces are on the Lower Merion Township side.
The Bala Cynwyd Shopping Center, which includes Lord & Taylor and many other retail stores, anchor the Lower Merion
side. The newly created Target Shopping Center has increased shopping choices on the Philadelphia side. Together,
these help draw shoppers from both counties on a regular basis and rank among the top-ve destinations for residents
in West Park.
The City Avenue Special Services District (CASSD) was created to clean and maintain the City Avenue corridor to lure
tenants and users to this area. City Avenue is well-known as a congested, automobile-oriented commercial area that
proves discouraging and dangerous for pedestrians. In 2009, the City of Philadelphia created a City Avenue zoning
overlay district to maximize development opportunities in the Regional Center, attract high-quality regional tenants,
provide amenities, and encourage a walkable environment with an integrated transportation system. The overlay
requires future development to meet design standards along City Avenue, including building at the street-line along
City Avenue; streetscaping with wider sidewalks, lighting and landscaping; height limits, and buffer zones to protect
residential areas. Lower Merion Township subsequently adopted a similar zoning overlay for the other side of the street.
Recommendations
25. Coordinate with Lower Merion Township to study and implement roadway improvements, upgrade walkability,
and provide a better balance between transportation modes and site design as well as for City Avenue.
Upgrade walkability with trafc signal timing, improve crosswalks and coordination of future curb cuts.
Provide a better balance of transportation modes by extending bus access and augmenting bus drop-offs
with dedicated bus pull-outs.
> Implementing Agencies: MOTU, PCPC, Streets, CASSD | CW Objective: 2.1.3
26. Promote the development of complementary businesses at an appropriate urban scale to increase walkability
(see FOCUS AREAS p. 61).
> Implementing Agencies: CASSD, Commerce | CW Objective: 2.1.3
27. Maintain the green area of low-density residential uses in this section by prohibiting nonresidential uses
along City Avenue between St. Josephs University campus and Haverford Avenue.
> Implementing Agencies: CASSD, Commerce | CW Objective: 2.1.3
Economic Development
City Avenue
Special Services District
Founded in 1998, the City Avenue
Special Services District (CASSD)
is the only Special Services District
that encompasses two municipalities
Philadelphia and Lower Merion
Township. The CASSD strives to maintain
and improve the economic vitality of the
City Avenue corridor through marketing,
streetscape improvements, and safety
programs.
Goal 2.1:
Support the growth of
economic centers.
Philadelphia2035
Citywide Vision
City Avenue
Zoning Overlay District
The City Avenue Overlay was passed in
2009 by Philadelphia City Council. The
overlay helps to create a more walkable,
dense, and pedestrian friendly character
for the avenue. It is broken up into two
major sections, the Regional Center
and the Village Center. The Regional
Center is located closer to the Schuylkill
Expressway interchange and allows
more height and density. The Village
Center is located between Belmont
Avenue and 54th Street and a mostly
auto-oriented retail area. Here the
overlay establishes land use controls
and requires wider sidewalks to improve
walkability.
City Avenue is well-known as a congested, automobile-oriented commercial strip that proves discouraging and dangerous for the
many pedestrians in the area (left photo curtesy of CASSD).
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Overlay Regulation Regional Center Village Center
Impervious Coverage 80% of Lot 85% of lot
Setback on City Avenue 25 40 feet 20 30 feet
Minimum Building Height 25 feet 25 feet
Maximum Building Height 120 300 (depending on location) 65 feet
Residential Buffer 20 feet 10 feet
Drive-Throughs Prohibited Only with access from the rear
Maximum lot width without public access 600 feet 600 feet
Floor Area Ratio
375% for Mixed-Use,
350% for other uses
(up to 100% increase in bonuses)
375% for Mixed-Use,
350% for other uses
(up to 100% increase in bonuses)
Residential Parking Minimum 1 space per unit 1 space per unit
Maximum Surface Parking Street Frontage 60 feet 60 feet
Maximum Curb Cut/Driveway per Street Frontage 1 per street 1 per street
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THRIVE >
Goal 2.2:
Target industrial lands
for continued growth and
development.
Philadelphia2035
Citywide Vision
Industrial Land
Recommendations
28. Preserve all but the Parkside Avenue frontage of the Parkside Industrial District for industrial uses. Convert the
portion along Parkside Avenue to uses more compatible with the neighboring residential and cultural uses (see
FOCUS AREAS p. 60).
> Implementing Agencies: PIDC, PCPC, Commerce, nonprots | CW Objective: 2.2.1
29. Rezone the Parkside Industrial Park to allow for future industrial ex uses that are compatible with surrounding
residential/cultural uses.
> Implementing Agencies: PCPC, City Council | CW Objective: 2.2.1
30. Ensure that changes to the streetscape of Parkside Avenue allow access and movement of truck trafc to
support the Parkside business park (see CONNECT p. 44).
> Implementing Agencies: Streets, PennDOT | CW Objective: 2.2.1
31. Conduct a feasibility study for the reuse of the under-utilized Acme warehouse site in Wynneeld.
> Implementing Agencies: Commerce, PCPC, PIDC | CW Objective: 2.2.1
Industrial activity has never been an important aspect of the West Park District. Unlike some other districts where
residents could walk to factory jobs, West Philadelphia and the West Park District have historically been residential
areas. Industrial uses occupy less than four percent of land in the West Park District, with most of it concentrated in the
Parkside Industrial Park and the former Acme site. The few scattered industrial parcels serve various utilities, including
the Belmont Water Treatment Plant, the Water Department Pumping Station on King Drive, and the telecommunications
towers in Overbrook Park.
The Parkside Industrial Park includes 47.5 acres of vacant and newly developed industrial parcels. The industrial park
has good access to rail, but street congurations and other constraints make it difcult to access by truck. The highly
visible parcels along Parkside Avenue could be used for commercial or cultural uses that would be more compatible to
the residential blocks to the east and the Centennial District across the street. Currently, the Streets Departments salt
yard is the only industrial use that sits along Parkside Avenue and should be moved to the rear of the Industrial District.
The rear of the Parkside Industrial Park can also be developed with more ex-industrial type of uses, such as the Verizon
and Cintas companies.
The Acme site is used as long-term storage of cocoa beans, but parts of the site remain vacant. Nestled on a parcel that
is hemmed in by major grade changes and railroad lines, the redevelopment of this site is extremely challenging. For
now, the current use keeps the site in good condition and does not negatively affect the neighboring properties.
Former Acme Site: The site is over 1.5 million square feet and has the potential to be a major development and job-creating project.
Industrial property on Lancaster Avenue
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The continued growth of Philadelphias education and health services industry is a vital part of the citys long-term
economic development. The West Park District has a number of educational and healthcare institutions. St. Josephs
University (SJU), a private Jesuit university, located at City Avenue in 1927. With a student body of over 8,800 and 1,500
full and part-time staff, SJU is the largest institution in the district. To the east is the Philadelphia College of Osteopathic
Medicine (PCOM). Founded in 1899, PCOM moved to its current location in the 1960s and has about 2,100 students and
500 employees at this campus and its satellite health care centers.
There are a number of healthcare institutions in West Park. Inglis House, the Salvation Army, and Kearsley Senior
Community provide housing and services for disabled and elderly clients. The Overbrook School for the Blind, founded in
1832, moved to its location at 63rd and Malvern Streets in 1899. This historic campus provides housing and classrooms
for students in elementary school to job training after high school.
Cultural institutions play a large role in the West Park District, providing regional tourist destinations, jobs, and support
businesses. Most of these institutions sit in West Fairmount Park as a part of the Centennial District, including the Mann
Music Center, Please Touch Museum, and the Philadelphia Zoo. Collectively, these institutions attract over 1.7 million
visitors a year to West Park. However, there are few businesses in the area that support these attractions. Restaurants,
lodging, parking, and other supportive uses would enhance the visitor experience. These new businesses would provide
development opportunities for West Park and create additional jobs for local residents.
SP-INS Zoning
The Institutional Special Purpose District
(SP-INS) is intended to encourage the
development of a college or hospital
campus in accordance to an approved
master plan of development. This master
plan must be approved by the PCPC and
by City Council.
Recommendations
32. Incorporate the entire SJU campus into the Universitys SP-INS zoning.
> Implementing Agencies: PCPC, City Council, SJU | CW Objective: 2.3.1
33. Work with PCOM to create a SP-INS for its campus.
> Implementing Agencies: PCPC, City Council, PCOM | CW Objective: 2.3.1
34. Support healthcare programs provided by PCOM at its Lancaster Avenue and City Avenue centers to complement
healthcare services provided by the City.
> Implementing Agencies: PDPH, PCA, PCOM | CW Objective: 2.3.2
35. Market parcels located along Parkside Avenue for development of cultural or commercial uses that support
neighboring cultural attractions (see FOCUS AREAS p. 60).
> Implementing Agencies: PIDC, Commerce | CW Objective: 2.3.2
Goal 2.3:
Grow Philadelphias strong
institutional job sector.
Goal 2.4:
Develop tourism and
creative economy into
leading economic sectors.
Philadelphia2035
Citywide Vision
SP-INS district expansion and
creation (proposed)
Existing SP-INS district
Montgomery County
PCOM
St. Josephs
University
THRIVE >
Vacant Land and Structures
The Citywide Vision proposes three objectives for tackling the issue of long-term vacancy. First, create a transparent and
market-based land disposition policy for the City with a comprehensive vacant property database. Second, adopt policies
to prevent further abandonment. Third, discover creative ways to reuse vacant land and structures.
In West Park, two percent of the land sits vacant and an additional 400 buildings are empty or partially vacant. Vacancy
is concentrated in the Parkside and Cathedral Park neighborhoods, with each having over twenty-two percent of the land
as vacant. Wynneeld and Wynneeld Heights are seeing signs of growing vacancy.
Vacant land offers an opportunity to provide new amenities and uses in these residential communities. Side yards for
existing residences, community gardens, and pocket parks can all utilize the small-sized footprints of vacant rowhouse
parcels. However, the development of these parcels for community-serving open space requires dedication and capacity
from local community groups to maintain and manage the sites. Several nonprots specialize in activities that help
convert vacant property to more active uses.
Recommendations
36. Consolidate publicly owned vacant parcels and sell for redevelopment. Prioritize areas that include:
4900 block of Girard Avenue
1700 block of North 52nd Street
1700 block of North 54th Street
5100 block of West Stiles Street
> Implementing Agencies: PRA, PHA, OHCD, DPP | CW Objective: 3.1.3
37. Encourage more community gardens. Target the 4100 block of Leidy Avenue for a larger urban farm.
> Implementing Agencies: Nonprots, PRA | CW Objective: 3.1.3
38. Negotiate with owners of highly visible vacant properties to encourage their redevelopment or sale to
developers. Focus on:
3800 4000 blocks of Girard Avenue
5600 block of Lebanon Avenue
5200 block of Parkside Avenue
5100 block of Warren Street
> Implementing Agencies: MDO | CW Objective: 3.1.2
39. Create a sustainable energy site on vacant City-owned land along the Paoli/Thorndale Regional Rail line and
Merion Avenue to support an EcoDistrict in Cathedral Park and West Parkside. [See RENEW p.49]
> Implementing Agencies: Philadelphia University, DPP | CW Objective: 3.1.3, 5.1.1
40. Sell City-owned scattered sites in Cathedral Park and East Parkside at nominal cost for use as side- yards and
community gardens.
> Implementing Agencies: DPP, PRA, PHA, OHCD | CW Objective: 3.1.3
41. Work with community groups and nonprots to improve areas of high vacancy especially on the 4700-5100
blocks of Merion Avenue where short dumping has been an ongoing problem.
Repair security cameras in the corridor.
Create trafc calming along Merion Avenue such as direction changes and adding sidewalks and curbs.
Perform more cleanups at Merion Avenue. The City can provide equipment to support community cleanups.
> Implementing Agencies: MDO, L&I | CW Objective: 3.1.3
PHS Philadelphia Green
Philadelphia Green is a program of the
Pennsylvania Horticultural Society (PHS)
that promotes a comprehensive approach
to maintaining and revitalizing the citys
green infrastructure as an element
of urban revitalization. The program
has several components including
developing and preserving green
space, planting trees, creating green
streetscapes and providing long-term
landscape management. To implement
these, PHS partners with local residents
and community organizations.
Land Management
Goal 3.1:
Manage and reduce
vacancy.
Philadelphia2035:
Citywide Vision
Vacant land and structures
Side
yards
Vacant Land and Structures
Properties with Vacant Structures
City-Owned Vacant Land
Partially Vacant Structures
Vacant Land
Vacant Land
Fully Vacant Structures
Note: Vacancy survey completed in May of 2011.
High visibility development
of vacant land / houses\
3800 4000 blocks of Girard Avenue
Urban
agriculture
4100 block of Leidy Avenue
Community
Garden
4100 block of Leidy Avenue
Side
yards
Mixed-use
development
5200 block of Parkside
Avenue
Affordable
Housing (OHCD)
4900 block of Girard Avenue
Acquisition &
RFP for development
5100 block of Stiles Street
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CONNECT > Transportation
Philadelphians benet from an extensive network of rapid transit, commuter rail, trolleys, trackless trolleys, and
bus service. This comprehensive transit system helps explain how fully one-quarter of households continue to live
in Philadelphia without owning a car. The transit network has multiple benets including reduced vehicular trafc,
improved air quality, and less reliance on fossil fuels. While West Park is served by many types of transit, most of
the districts major destinations are accessed primarily by automobile. Cultural attractions in the Centennial District
including the Mann Center, the Please Touch Museum, and the Philadelphia Zoo do not have direct transit links to
suburban destinations or Center City and rely heavily on surface parking, which sometimes has adverse trafc impacts
on local residential streets. There is no continuous bus service along the length of City Avenue.
The Routes 10 and 15 trolleys have heavy ridership, but reach only a small portion of West Park neighborhoods. The
heavily used Routes 52 and G buses also serve parts of West Park. In contrast, the Cynwyd Regional Rail Line, serving the
Bala and Wynneeld stations, has had declining ridership. However, strong development opportunities exist at junctures
of active transit lines and vacant property, such as the intersection of 52nd Street and Lancaster Avenue, which has
transit lines with high ridership, an inactive Regional Rail station, and numerous vacant lots.
Transit
Recommendations
42. Implement Transit First initiatives such as stop consolidation for the Routes 10 and 15 trolleys and signal
prioritization changes for mass transit vehicles at 52nd Street and Lancaster Avenue.
> Implementing Agencies: SEPTA, MOTU, Streets | CW Objective: 4.1.1
43. Study implementation of a light rail transit connection between Center City and cultural attractions within the
Centennial District including the Mann Center, Please Touch Museum, and Philadelphia Zoo.
Future study of the Cultural Light Rail should consider both commuter and tourist ridership between Center
City and cultural destinations in the Centennial District.
PHLASH bus service to cultural attractions either needs long term/dedicated funding or a transit substitute
in its place.
> Implementing Agencies: SEPTA, PPR, MOTU, PCPC | CW Objective: 4.1.2
44. Determine how to increase ridership and maintain service on the Cynwyd Regional Rail Line.
> Implementing Agencies: SEPTA, MOTU | CW Objective: 4.1.1
45. Study the feasibility of extending the Cynwyd Heritage Trail to Parkside via sharing the Cynwyd Regional Rail
Line right-of-way.
> Implementing Agencies: PPR, SEPTA | CW Objective: 6.1.2
46. In the Parkside and Cathedral Park neighborhoods, change zoning to encourage denser development for
properties adjacent to active and proposed transit routes. This will support neighborhood stabilization and
revitalization.
> Implementing Agencies: PCPC, City Council | CW Objectives: 4.1.3, 1.1.3
47. Further study the feasibility of rebuilding a Regional Rail station at the Philadelphia Zoo that could potentially
serve the Trenton, Chestnut Hill West, and Atlantic City (NJT) Regional Rail Lines.
> Implementing Agencies: Amtrak, SEPTA, Philadelphia Zoo | CW Objective: 4.1.1
48. Study the feasibility of opening a Regional Rail station at 52nd Street and Lancaster Avenue.
> Implementing Agencies: SEPTA, MOTU | CW Objective: 4.1.1
Route 15 Trolley
Cultural Corridor Light Rail Transit
Goal 4.1:
Increase the use of transit
to reduce environmental
impacts and travel time.
Philadelphia2035
Citywide Vision
Streets and Highways
The City of Philadelphia has adopted a complete streets policy to focus attention on making streets safe and
comfortable for all users. Over twenty-seven percent of West Park residents do not own a car. Commuting by walking
or biking, as a primary mode or in tandem with public transit, helps residents achieve recommended levels of physical
activity. In order to make recommendations to carry out this policy, the PCPC has completed the Philadelphia Pedestrian
and Bicycle Plan. Implementation of recommendations within the Pedestrian and Bicycle Plan will occur over time as
roadways are resurfaced by the Streets Department and sidewalks are rebuilt as new development takes place or as part
of the Philadelphia Water Departments Green City, Clean Waters Program.
Much of the roadway network in West Park is pedestrian-friendly and connects residents with Regional Rail lines,
trolleys, and bus routes. However, City Avenue is hostile to pedestrians with narrow sidewalks, insufcient buffering from
trafc, and frequent curb cuts, causing vehicle-pedestrian conicts. In addition, much of the development in Wynneeld
Heights is auto-oriented. Over time, auto-centric development has spread to the commercial corridors and arterial
streets, degrading the pedestrian environment. The complete streets recommendations along with corresponding land
use and urban design improvements will improve the conditions for existing pedestrians and bicyclists and encourage
more people in West Park to adopt active modes of transportation as part of their daily routine.
Much of West Park was built before World War II and before auto-oriented, suburban forms of development became
popular in the United States. Therefore, the neighborhoods are pedestrian-friendly and transit-oriented by design.
However, trafc congestion is an issue around the Zoo where there is constrained access and limited parking, along City
Avenue, and along arterial streets such as Lancaster Avenue and 52nd Street. The Schuylkill Expressway (I-76) is also
subject to frequent delays in both directions, but due to constraints imposed by its route through Fairmount Park, only
incremental improvements are possible. The expressway cannot be widened to accommodate more trafc. This causes
commuters to utilize King Drive, Montgomery Drive, Belmont Avenue, and other local streets for commuting into Center
City and University City, with resultant high speeds.
Since the West Park District is largely built-out, the City must maintain and upgrade the existing street and highway
system to bring it into a state of good repair. In order to reduce congestion without negatively affecting pedestrians,
bicyclists, or the character of the district, this plan makes a limited number of strategic recommendations that will
reduce automobile congestion and minimize impacts on pedestrians and bicyclists.
Recommendations
49. Implement the bicycle network recommendations found in the PCPC Pedestrian and Bicycle Plan as streets are
scheduled for re-striping or resurfacing.
> Implementing Agencies: Streets | CW Objective: 4.2.1, 4.2.2
50. Design new facilities to meet the sidewalk design standards found in the PCPC Bicycle and Pedestrian Plan as
new developments are built or sidewalks are replaced.
> Implementing Agencies: Streets, PWD | CW Objective: 4.2.2
51. Enhance bicycle and pedestrian connections to King Drive trail (see RENEW p. 46).
> Implementing Agencies: PPR, Streets, SRDC | CW Objective: 4.2.2
52. Utilize trafc calming measures including new medians, curb bump-outs, trolley pull-out, and trolley signal
prioritization to improve pedestrian safety along the 52nd Street corridor from Girard Avenue to Parkside
Avenue, especially at the Lancaster Avenue intersection (see FOCUS AREAS p. 56),
> Implementing Agencies: Streets, SEPTA, MOTU | CW Objective: 4.2.3
Goal 4.2:
Balance the use of
roadways to ensure safe
and efcient travel by all
modes.
Goal 4.3:
Provide a safe and efcient
road network that supports
planned land uses.
Philadelphia2035
Citywide Vision
Denition | Complete Streets
Complete streets are designed to
provide safe and comfortable travel
for all users. On June 4, 2009, Mayor
Nutter signed an executive order that
established Philadelphia as the rst
city in Pennsylvania to have a complete
streets policy. The policy decrees that
every City agency should adopt complete
streets strategies to balance the needs
of multiple users on city streets.
CONNECT > Transportation
Recommendations
53. Improve Parkside Avenue with new medians, crosswalks, and trafc lights as recommended in the Delaware
Valley Regional Planning Commissions Parkside Trafc Taming Plan in order to facilitate better connections
between East and West Parkside and Fairmount Park.
> Implementing Agencies: Streets, PPR, MOTU, PWD | CW Objective: 4.2.3
54. Enhance gateway at the 52nd Street Amtrak Bridge and improve pedestrian safety through improved lighting,
gateway signage, and sidewalk maintenance (see FOCUS AREAS p. 59).
> Implementing Agencies: MOTU, Amtrak, SEPTA, Streets | CW Objective: 4.2.3
55. Examine the feasibility of extending Leidy Avenue from Belmont Avenue to 51st Street (see RENEW p. 53).
> Implementing Agencies: PIDC, Streets | CW Objective: 9.1.1
56. Implement the Centennial District Intermodal Transportation Project, which supports both automobile travel as
well as mass transit, in order to decrease automobile congestion and reliance on automobiles, specically at
the I-76 Girard Avenue Interchange.
> Implementing Agencies: Philadelphia Zoo, STREETS, L&I | CW Objective: 4.3.2
57. Complete the reconstruction of the 40th and 41st Street Bridges over the Amtrak right-of-way to reestablish the
connections between East Parkside, Belmont, and Mantua.
> Implementing Agencies: Streets, PennDOT | CW Objective: 4.3.1
58. Complete a trafc study to gauge the effects of removing South Concourse Drive as recommended in the
Centennial District Master Plan.
> Implementing Agencies: MOTU, PPR | CW Objective: 4.3.2
59. Create an enhanced side path along Belmont Avenue between Parkside and Conshohocken Avenues to improve
the mobility of disabled residents of Wynneeld Heights, Belmont Village, and Parkside.
> Implementing Agencies: Streets, MOTU | CW Objective: 4.2.3
Schuylkill Expressway (I-76)
Martin Luther King, Jr. Drive and
Montgomery Drive
Proposed Centennial District Intermodal
Transportation Project at the Zoo
Improvements to
Parkside Avenue
Parkside Avenue is a boundary of West
Fairmount Park. East of Belmont Avenue,
the Park is bordered by the Parkside
historic district, containing remarkable
structures. It can also be a physical
barrier that keeps residents away from
the amenities of the Park. It is important
to create more and better crossings as
well as calm the trafc that speeds down
this wide corridor. The goal for Parkside
Avenue is to create a better transition
between the neighborhood and the Park.
Source: Delaware Valley Regional Planning Commission
Pedestrian and Bicycle Plan
Proposed Bicycle Infrastructure
Proposed Marked Shared Lane
Proposed Climbing Lane
Proposed Shared Roadway
Proposed Sidepath
Proposed Bike / Buffered Bike Lane
Existing Bike Lane
District Boundary
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Bicycle Plan
The PCPC is preparing a Pedestrian and
Bicycle Plan for the City of Philadelphia.
Improving pedestrian and bicycle safety
and mobility is an important element
of the Citys ongoing efforts to become
more sustainable.
RENEW >
Watershed Parks and Trails
Recommendations
60. Extend the Cynwyd Heritage Trail to Parkside via the Cynwyd Regional Rail Line right-of-way.
> Implementing Agencies: SEPTA, PPR, Nonprots | CW Objective: 6.1.2
61. Extend the Cobbs Creek Trail from 63rd and Market Streets along the creek, through Cobbs Creek Park to
Delaware and Montgomery Counties.
> Implementing Agencies: Streets, PPR, Nonprots | CW Objective: 6.1.2
62. Create a Bike Station facility in the eastern section of the Centennial District, where roads and trails are well-
suited for biking.
Contract with a private vendor to operate a bike rental program in West Fairmount Park. Consider co-
location with Bike Station facility.
Increase parking for bicycles at Centennial District attractions.
> Implementing Agencies: BCGP, Streets, PPR, MOTU | CW Objective: 4.2.2
63. Enhance bicycle and pedestrian connections to the Martin Luther King, Jr. Drive Trail by improving bike lanes and
sidewalks on Lansdowne Drive, Sweetbriar Drive, Black Road, and Montgomery Drive as well as the crossings
of Martin Luther King, Jr. Drive at these locations.
> Implementing Agencies: PPR, Streets | CW Objective: 6.1.2
64. Make the following Centennial District improvements:
Improve upon and create more active recreation elds between South Concourse Drive and the Avenue of
the Republic.
Create neighborhood amenities, such as picnic areas or community gardens, between South Concourse
Drive and Parkside Avenue near intersections along Parkside Avenue to increase neighborhood use of the
Park.
Study the realignment of Lansdowne Drive to make Avenue of the Republic the main internal roadway of
the Centennial District.
Extend the feel of the park outside the Centennial District by greening streets that connect to the
neighborhoods. These streets include 41st Street, 42nd Street, 52nd Street, and 49th Street.
> Implementing Agencies: PPR, PennDOT, Streets | CW Objective: 6.1.2
65. Study the feasibility of ferry transportation between the Waterworks, Martin Luther King, Jr. Drive, and the
Philadelphia Zoo to connect the east and west sides of the river. Establish boat tours of the freshwater Schuylkill
River.
> Implementing Agencies: PCPC, MOTU | CW Objective: 6.2.2
The West Park District contains a major portion of Philadelphias rst watershed park, West Fairmount Park. Originally
created to protect the Schuylkill River and keep its water clean, the Park contains some of the most visited attractions
in the city for both tourists and residents. Cobbs Creek and Morris Park surround streams in much the same way in the
western section of the district. It is extremely important to maintain these amenities as well as expand upon their use
for both local residents and visitors.
Access to West Fairmount Park can be difcult. For local residents, this is due to three parallel roadways in the
Centennial District and railroad lines on the south and west sides of the Park. For tourists, the lack of dedicated transit
service and trafc congestion can make visits complicated. There is also a disconnect, at times, between some of the
amenities that local residents need and the regional attractions that call the park their home. It is important to create an
accessible, usable, and enjoyable park experience that attracts more and more people. The trail on the western bank of
the Schuylkill River is also a tremendous attraction that can be better connected to communities in the district.
Open Space
Bicycle stations provide secure parking,
bicycle rentals, and/or shower facilities.
Users are typically charged a fee to use
the station facilities.
West Fairmount Park Use by
West Park Residents
Goal 6.1:
Complete, expand, and
connect watershed parks
and trails in the city and the
region.
Philadelphia2035
Citywide Vision
32%
12%
21%
15%
20%
Every couple of weeks
Once per month
Less than once per month
Multiple times per week
One per week
Trail Connections
It is very important to create better
connections between the amenities
of West Park and the surrounding
communities. The trail networks
that run throughout Philadelphia and
Montgomery Counties reach various
parts of the district, but do not connect.
To encourage biking and other forms of
recreation, these gaps should be lled.
The Cynwyd Heritage Trail will follow
the Cynwyd Regional Rail Line from
City Avenue, where it connects to a
trail in Montgomery County, to Parkside
Avenue, where it can connect to
Fairmount Park and the Schuylkill River
Trail. The Cobbs Creek Trail extension
will run from the current end of the
Cobbs Creek Trail at 63rd and Market
Streets to City Avenue where it can
connect to planned Montgomery and
Delaware County trails.
Centennial District
The site of the 100-year anniversary
celebration of the birth of the nation,
the Centennial District is the area of
west Fairmount Park that borders the
West and East Parkside neighborhoods.
As the United States closes in on its
250th year, there has been a major push
to improve this section of park to attract
more people as well as being a better
neighbor to those who live around it.
To do this, new local amenities need to
be added and regional attractions and
circulation improved.
Improved Active
Recreational Spaces
Neighborhood Center New Roadways
New Crossing
Enhanced Crossing
Green Connector Streets
New Park Amenities
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Cynwyd Heritage
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RENEW >
Recommendations
66. Improve the schoolyard of Lamberton High School in Overbrook Park (see THRIVE p. 29).
> Implementing Agencies: SDP, PWD, PPR | CW Objectives: 1.1.1, 6.3.1
67. Green the schoolyards of the Blankenburg Elementary School, located near the intersection of Belmont and
Girard Avenues, and Heston Elementary, located at Lancaster Avenue and 54th Street.
> Implementing Agencies: SDP, PWD | CW Objectives: 1.1.1, 6.3.1
68. Implement the Get Healthy Philly bicycle signage program.
> Implementing Agencies: PCPC | CW Objective: 6.3.2
69. Work with the School District of Philadelphia to transfer maintenance responsibilities for the Conestoga Field at
52nd and Master Streets to Mastery Charter School.
> Implementing Agencies: SDP, Mastery Charter Schools | CW Objective: 6.3.3
70. Work toward opening Old Cathedral Cemetery to public access.
Use current roads and trails for walking, jogging, and biking and align access points with currently existing
streets to create a more open relationship between the cemetery and surrounding neighborhoods
> Implementing Agencies: Local civic organizations | CW Objectives: 6.3.1, 8.1.5
Neighborhood parks and recreation centers meet the daily open space and social needs of a community. The Citywide
Vision recommends expanding open space so that all Philadelphians live within a half-mile (10-minute) walk of a
neighborhood park or recreation center. It is also important to maintain and improve our existing inventory. The West
Park District has a large amount of parkland and open space, including two of the largest parks in the city, Fairmount
and Morris. While these expanses of open space offer amenities such as playing elds and passive open space, smaller-
scaled neighborhood parks and recreation centers address other recreational needs of residents. Tot-lots, playgrounds
and centers that offer various youth programs help create a sense of community and identity in a neighborhood and
provide amenities that contribute to residents overall health. It is important to ensure that all of the population of West
Park has access to one of these facilities to have a positive impact on the communitys physical health and well-being.
Goal 6.3:
Expand access to
neighborhood parks and
recreation.
Philadelphia2035
Citywide Vision
Open Space
Case Study | Woodlands Cemetery
The Woodlands Cemetery, located at 40th and Woodland Avenue, provides a useful
example for increasing access to Old Cathedral Cemetery. The Woodlands Cemetery
is one of several in the city that continues to perform burial services while functioning
as recreational and passive open spaces for neighboring communities. The non-prot
Woodlands Cemetery Company of Philadelphia oversees burial practices at the site
while a separate entity, the Woodlands Trust for Historic Preservation, actively promotes
the site as a cultural landscape. The grounds contain a community garden, an apiary, and
an informal trail that weaves from the paved roads of the cemetery onto the grounds.
The cemetery is locked at dusk each evening, but the grounds are otherwise open to
the public and it is not uncommon to nd several dozen visitors walking, running, dog-
walking, or otherwise enjoying the scenery on any given day. At 48th and Lancaster
Avenue, the Old Cathedral Cemetery has paths that are similarly well suited to provide
Cathedral Park residents with a local opportunity for physical activity and contemplation.
Denition | EcoDistrict
An EcoDistrict is a neighborhood or
district with a broad commitment
to accelerate neighborhood-scale
sustainability. EcoDistricts commit
to achieving ambitious sustainability
performance goals, guiding district
investments and community action, and
tracking the results over time.
Park West Green Trails
Initiative
Started by the American Cities
Foundation in 2010, Philadelphia
University has worked to create a
plan around modern concepts of
sustainability throughout the Cathedral
Park, West Parkside, Overbrook and
Wynneeld neighborhoods.
RENEW >
Air Quality, Water Quality, and Tree Cover
Recommendations
71. Rehabilitate Centennial and Concourse Lakes in Fairmount Park to create publicly accessible water features.
> Implementing Agencies: PPR, Nonprots | CW Objective: 7.2.3
72. Create green infrastructure along Parkside Avenue, Conshohocken Avenue, Upland Way, Blankenburg
Elementary School, 52nd and Lancaster Avenue park space and at Dimner Beeber Middle School to capture
stormwater runoff (see map on p. 57).
> Implementing Agencies: PWD | CW Objective: 7.2.3
73. Prioritize tree planting in Overbrook Park, West Parkside, and Wynneeld (see map below).
> Implementing Agencies: PPR, PWD, Nonprots | CW Objective: 7.3.1
74. Create a neighborhood vacant lot stewardship program in Cathedral Park and Parkside.
> Implementing Agencies: Local civic organizations, PHS, PPR, Nonprots | CW Objective: 3.1.1
75. Create an EcoDistrict in the area of the West Parkside and Cathedral Park neighborhoods.
> Implementing Agencies: PCPC, MOS, PWD | CW Objectives: 7.1.2, 7.2.3
Renewing our environmental resources is essential to the health of our city and region. The recommendations in the
Citywide Vision build upon the environmental goals set in Greenworks Philadelphia, established by the Mayors Ofce
of Sustainability in 2009. Home to West Fairmount Park, the West Park Districts development history is rooted in
the protection of natural and environmental resources. The park provides tree cover, reduces the urban heat island
effect, and serves a vital function in stormwater management. The benets accrued from the Parks creation were later
compromised, in part, by the construction of I-76 and the mid-20th century shift toward suburban growth and auto-
centric development. Today, I-76 is one of the largest generators of emissions-based air pollutants in the region. Within
the district there is great variation in terms of tree cover and pervious pavement (two factors that affect stormwater
management) among the neighborhoods.
Gradual changes in physical development patterns and transportation options can go a long way toward addressing these
issues by: (1) clustering residential development closer to commercial services, (2) aligning land use with current and
planned transportation infrastructure, and (3) encouraging nonautomotive choices in areas currently dominated by the
automobile. Vacant parcels also provide opportunity to create short-term projects to improve stormwater management,
and tree cover. The Park West Green Trails Initiative, create by the American Cities Foundation, contains many ideas to
make this area the forefront of sustainable design and energy conservation. And nally, the Park itself offers possibilities
for enhancing the districts natural environment and minimizing reliance on car trafc to and from its many amenities.
Environmental Resources
Goal 7.1:
Improve air quality within
the city and region.
Goal 7.2:
Improve the quality and
management of our water
and wetland resources.
Goal 7.3:
Increase tree coverage
equitably across the city.
Philadelphia2035
Citywide Vision
Benets of Tree Planting
Improved air quality
Increased energy savings
Improved trafc safety
Increased real estate values
Increased sociological benets
CO2
CO2
N
P
K
stormwater
NOx
SO2
O3
O2
pollution
tree photosynthesis
and carbon sequestration
Priority tree
planting locations
Tree Canopy Coverage
Denition | Green Streets
Green street projects capture rain and
melting snow (stormwater) from the
impervious street surface in an effort to
reduce combined sewer overows and
overall pollution of our citys waterways.
Tree trenches, stormwater planters,
and stormwater bump-outs are three
types of technologies utilized on green
streets that utilize landscaping to man-
age stormwater runoff. Another type
of green street uses a pervious surface
that permits the immediate inltration of
stormwater.
RENEW >
Historic Resources and Heritage Tourism
Recommendations
76. Locally designate the Wynneeld neighborhood.
> Implementing Agencies: PHC, PCPC | CW Objective: 8.1.1
77. Locally designate the Japanese House and Gardens and the Inglis House historic.
> Implementing Agencies: PHC, PCPC | CW Objective: 8.1.7
78. Find an appropriate reuse for the vacant Dimner Beeber Middle School in Wynneeld.
> Implementing Agencies: SDP | CW Objective: 8.1.3
79. Ensure that future development of the Centennial District does not compromise the Belmont Plateau and Mann
Center viewsheds to the Center City skyline.
80. Create historic district tours in Parkside and Overbrook Farms historic districts.
> Implementing Agencies: Nonprots, PHC, Local Civic Organizations | CW Objective: 8.2.1
81. Create unied signage and streetscape treatment for the Centennial District to promote tourist movement and
identity.
> Implementing Agencies: PPR, Streets, PennDOT | CW Objective: 8.2.1
82. Increase programming to use West Fairmount Park for large events to promote awareness of the signicant
resources contained within.
83. Create a memorial baseball eld for the Philadelphia Stars near the original location at Belmont and Parkside
Avenues.
When a plan places a high value on historic preservation, it allows the City to guide new development in a way that
respects and enhances historic resources. This layering of development over time creates a sense of place that helps
dene Philadelphia and shapes the experiences shared by all. Philadelphia has a rich history reected in its many
buildings, neighborhoods, and cultures. The Citywide Vision puts forth recommendations to recognize and protect the
historic and cultural sites and invest in their future.
West Park has a large number of historic sites that already have been designated as historic. West Fairmount Park,
East Parkside, and Overbrook Farms are listed on the National Register of Historic Places. Many of the mansions and
buildings in the Park, such as the Please Touch Museum, and parts of East Parkside appear on the Philadelphia Register
of Historic Places. The 63rd Street corridor of Overbrook Farms is a Neighborhood Conservation District. However,
several important sites still need ofcial recognition, including the Wynneeld, the Japanese House and Garden, and
Inglis House.
West Park also has a strong cultural history that needs to be honored and celebrated. Negro League baseball and the
Philadelphia Stars were big attractions in the early part of the 20th century. Environmental conservation, including the
creation of Fairmount Park, has a long history. The tradition of tourism in Fairmount Park, starting with the Centennial
Exhibition of 1876, continues today.
Historic Preservation
Japanese House and Garden
Old Cathedral Cemetery
Goal 8.1:
Support sensitive
development that
preserves and enhances
Philadelphias multifaceted
past.
Goal 8.2:
Expand tourism programs
to highlight Philadelphias
cultural and historic
heritage and increase
spending on heritage
tourism.
Philadelphia2035
Citywide Vision
Historic Resources
Locally Designated Building
National Register Historic District
National Historic Landmark
Local Register Historic District
Wynneeld Neighborhood:
Wynneeld, named for William Penns
physician, Thomas Wynne, began when
he settled in the area in 1689. Most
of the neighborhood was developed in
the early 20th century as an enclave
for Jewish immigrants from Russia,
Germany and Eastern Europe and the
large, stone houses were designed
by various Philadelphia architects,
including Horace Trumbauer, Clarence
Schermerhorn, and Abraham Levy.
By the 1960s, Wynneeld became a
predominantly middle-class, African-
American community.
Overbrook Farms
Historic District
Parkside
Historic District
Memorial Hall
Fairmount Park
Historic District
Recommended Local District
Pending Local District
Neighborhood Conservation District
RENEW >
Urban Design
Recommendations
84. Extend Leidy Avenue from Belmont Avenue to 51st Street to create better automobile, pedestrian, and bicycle
connections between East and West Parkside once the Streets Department maintenance facility has moved and
development is imminent.
> Implementing Agencies: PIDC, Streets | CW Objective: 9.1.1
85. Create pedestrian plazas as gathering places where there is a high level of pedestrian activity due to proximity
of transit, such as at 52nd Street and Lancaster Avenue, 52nd Street and Parkside Avenue, 54th Street and
Overbrook Avenue, and 63rd Street and Overbrook Avenue.
> Implementing Agencies: Streets, MOTU, Nonprots, Local civic organizations | CW Objective: 9.1.1
86. Link the public space proposed at 52nd Street and Lancaster Avenue with the Centennial District section of
West Fairmount Park with a well-planted amenity strip along 52nd Street (see FOCUS AREAS p. 56).
> Implementing Agencies: Streets, PHS, Local civic organizations | CW Objectives: 9.1.1, 9.1.2
87. Create gateways at major entrances to neighborhoods, parks, and the city boundary. These gateways can
include signage, plantings, and pedestrian plazas.
52nd Street and Parkside AvenueThis is the entrance to the West Parkside neighborhood and the
Centennial District.
52nd Street Amtrak BridgeThis is the entrance to the West Parkside neighborhood and presents a
signicant physical barrier.
Belmont Avenue and Parkside AvenueThis is a major entrance to West Fairmount Park.
City Avenue intersections at Belmont Avenue, Lancaster Avenue, and Haverford AvenueThese locations
are prominent gateways between Lower Merion Township and the City of Philadelphia.
> Implementing Agencies: Streets, PHS | CW Objective: 9.2.2
88. Improve the width and quality of sidewalks along City Avenue (see FOCUS AREAS p. 61).
> Implementing Agencies: PennDOT | CW Objectives: 4.2.2, 9.2.2
Well-designed spaces enhance the public realm, contribute a sense of identity, and allow Philadelphians to experience
interesting, safe, and nurturing interactions with the built environment. The public spaces throughout West Park vary
greatly. In the neighborhoods of Parkside and Cathedral Park, streets follow the grid pattern of much of Philadelphia,
with brick rowhouses positioned at the property line, immediately adjacent to the sidewalk. Wynneeld, Green Hill
Farms, and Overbrook Farms are more suburban because of their wide streets and generous lots. The large, detached
houses are made of brick, Wissahickon schist, or other materials and have ample front and side yards. Overbrook Park
and Wynneeld Heights are characterized by brick rowhouses with front yards and rear parking on curvilinear streets.
The largest public space within the district is, of course, Fairmount Park. This large, 1,283.5-acre swath of land follows
the natural topography of the Belmont Plateau and the Schuylkill River. Winding asphalt roads lead to the various playing
elds and historic buildings within the park.
Although the neighborhoods are well established, the public realm throughout West Park can be improved. Welcoming
gateways announcing the Park and various neighborhoods should be enhanced to facilitate the sense of arrival at a
destination. Streetscapes along commercial corridors should be improved to encourage pedestrian activity. All new
development should respect existing buildings and support the overall street grid of the district.
Public Realm
Goal 9.2:
Elevate public demand for
good design in the public
realm.
Philadelphia2035
Citywide Vision
Inadequate Signage at Gateway into
Fairmount Park
Example of a gateway overpass in
Northeast Philadelphia
Denition | Gateway
A gateway is a prominent entrance
into the city or a passage between
two regions within the city that has a
distinguishing physical or visual feature.
There are two forms of gateways
recommended: those that signify the
important entrances into the City of
Philadelphia from Montgomery County
and those that signify major entrances
to Fairmount Park.
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The Parkside Industrial Park is a key
job center in the West Park District.
However, access to it is limited and
internal circulation is poor. Extending
Leidy Avenue from Belmont Avenue
to the intersection of 51st Street and
Columbia Avenue introduces a more
urban street grid. This will create
additional access to the industrial ex
properties behind Parkside Avenue and
establish physical separation between
the two disparate uses. For this
extension to have impact the Streets
Department maintenance facility must
relocate and development needs to be
imminent on Parkside Avenue.
Street Extensions
Flex industrial Development
Mixed-Use Development
Pedestrian Plazas, Gateways, and Green Infrastructure
Green Infrastructure
Pedestrian Plazas
Gateways
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Long-Term Vision
0 1,000 2,000 500 Feet

Focus Areas
Proposed Zoning Changes
City Avenue
Focus Area
52nd and Lancaster
Focus Area
Parkside Industrial Park
Focus Area
The Long-Term Vision recommendations are organized into three sections: Focus Areas, Future Land Use, and Zoning Recommendations.
Focus Areas are priority locations that have the potential to stimulate positive change for their larger context through redevelopment.
This section visualizes the recommendations from THRIVE, CONNECT, and RENEW for the priority locations from short-, medium- and
long-time frame that will take over 10 years to realize. The Future Land Use section contains parcel-specic recommendations and
reects the long-term vision. Lastly, the Zoning Recommendations section proposes zoning map revisions that either align zoning to
current land use (corrective) or would enable desirable development in the future (zoning to advance the plan). While the realization
of the zoning to advance the plan recommendations is long-term, implementing both types of zoning map revisions is a short-term
task for the PCPC.
> Focus Areas > Future Land Use > Zoning Recommendations
56 | 52nd Street Corridor
60 | Parkside Industrial Park
61 | City Avenue
62 | Future Land Use Map 64 | Proposed Zoning
66 | Corrective Zoning
68 | Zoning to Advance the Plan
In each district plan, three planning focus
areas are studied. They each typically have the
following characteristics:

Focus areas could have underutilized land or
have an inappropriate zoning classication.
Therefore, focus areas have land use and/or
zoning recommendations in the plan.
Focus areas illustrate the written
recommendations from THRIVE, CONNECT,
and RENEW. They illustrate how individual
recommendations work together to
transform a place comprehensively.
Focus areas are catalysts for their larger
context. They are strategically located sites
with the potential to benet the entire
district, or even the city as a whole.
Reimagining these areas as more dynamic
economically, aesthetically, or functionally can
have a transformational effect. These long-term
visions provide inspiration and a framework as
smaller improvements occur incrementally.

Future Land Use charts the long-term vision of
the types of development that should happen
within the district. The land use typically
addresses the following issues:
Future land use determinations reinforce
existing land-use that should continue into
the future. Many areas, such as residential
neighborhoods or commercial corridors,
function well and should continue.
Future land use sets long-term use for
vacant land. Technically, vacancy is a land
use, but not one that should continue. The
future land use prescribes what the future
use should be as those vacant parcels
return to active use.
Future land use sets the long-term vision
for new development. As the city grows,
the future land use determines where
those changes should be and what new
development should occur throughout the
city. For example, an obsolete industrial
parcel may be changed to commercial
development.
The future land use lays the foundation for any
development that should occur in the district,
as envisioned by the community through the
planning process. This foundation is the basis
for zoning recommendations and other tools to
implement that vision.

Zoning addresses the use, area, and bulk of a
property and is a tool to implement the future
land use for an area. Zoning changes typically
fall into one of two categories:
Corrective zoning is used when the
current land use and the zoning for the
parcel do not align. In order to ensure that
the land use remains and can function
without needing variances, the zoning is
changed to accommodate and nurture the
existing land use. Correcting the zoning also
ensures that incompatible uses cannot be
developed.
Zoning to advance the plan allows new
uses to be developed in an area that is
identied for land use change. While the
existing, legal land uses may remain, any
new development would have to follow
the zoning map revision. This allows the
gradual transition of an area to match the
long-term vision.
The rst big step to implement the vision for the
district is to ensure that the zoning allows the
type of development that the community and city
needs and desires.

FOCUS AREA > 52nd Street Corridor Vision
Improving the
52nd Street Corridor
With the recent addition of the Park West Town
Center (completed 2006) and the proposed City-
supported housing development near Parkside
Avenue, 52nd Street has shown commercial
growth and the potential for additional mixed-
use redevelopment. This positive momentum
can be built upon through the redevelopment of
a key transit node at 52nd Street and Lancaster
Avenue and by improving pedestrian access and
comfort along the length of 52nd Street, helping
the corridor to regain its prominence in West Park
and Philadelphia. The complicated intersection of
52nd Street and Lancaster Avenue includes active
mass transit as well as several underutilized or
vacant parcels. Redevelopment can be used to
simplify trafc conicts, dene and protect transit
drop-offs, and add modest new construction of
an appropriate scale. Sidewalk improvements
and landscape setbacks can create a clear, safe,
and gracious pedestrian promenade, making a
continuous set of connections from Lancaster
Avenue to the Mann Center for the Performing
Arts. New sidewalks and a new bus turnaround
within Park West Town Center can connect the
shopping center to the reemerging vitality of 52nd
Street.
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Proposed Bus
Turnaround
Underpass
Route 52 Bus
15 20continuous
landscape buffer
Proposed Housing
Future Connection
to the Mann Center
to be determined
Mann Center for
the Performing Arts
Park West Town Center
Route 10 Trolley
Route 52 Bus
New or Enhanced Sidewalks
New or Enhanced Landscaped Buffers
New Construction or Rehabilitation
57 57 Framing Our Future
52nd and Lancaster
Transit Oriented
Development
> See pp. 5859
Improvements to the Park West Town Center
The Park West Town Center, a shopping center development which opened in 2006, has brought much needed amenities
to the West Parkside neighborhood and the surrounding region. This development has been truly revolutionary in the way
that this region is perceived and its potential for the future. The Center is auto-oriented in nature and important to the
growth of 52nd Street is to allow for more pedestrian amenities and to introduce an urban fabric of streets connecting
residents and visitors to destinations. To do this it is recommended to create a more dedicated right-of-way out of the
entrances to the shopping center, a continuation of Jefferson and 51st Streets. This will give physicality to the pedestrian
environment and allow for less trafc and driver confusion. Where the rights-of-way intersect a plaza space with a more
accessible and safe bus stop would be created, making the Park West Town Center feel as if it is more a part of the urban
fabric of the neighborhood.
Redevelopment at
52nd Street and Parkside Avenue
At the intersection of 52nd Street and Parkside Avenue lies
the Centennial Village development. This development is a
partnership between the Parkside Association of Philadelphia
and Community Venture LLC. The City of Philadelphia has been
very supportive of the development providing nancing and
City-owned properties. Centennial Village includes low-income
senior housing, low-income rental housing, scattered-site
home-ownership development, retail space, a community park,
and ofce space. This development leverages the excellent
proximity to West Fairmount Park and the Mann Center for the
Performing Arts to attract a sit-down restaurant that is lacking
in this region. Centennial Village will have good urban scale
and allow for a welcoming pedestrian environment.
New Bus Drop-Off
and Turnaround
Lowes
ShopRite
New Construction
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New Continuous
Sidewalks
Continuous Sidewalks
Mann Center for the
Performing Arts
(Source: KSK Inc.)
Intersection Improvements
The intersection of 52nd Street and Lancaster Avenue has a high volume of vehicular trafc, a complex and inefcient street pattern, and a
trolley line that has an awkward geometry for turning. Existing conditions create conicts between pedestrians, automobiles, the Route 10
trolley, and the Route 52 bus. Crash data indicates that safety improvements are needed.
Proposed trafc and safety changes for the intersection
of 52nd Street and Lancaster Avenue include creating
a safer situation for boarding and alighting from the
trolley and bus. Continuous sidewalks will be created
to allow for greater pedestrian safety and signal
prioritization for the trolley to interface with trafc
without causing delays.
Lancaster A
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Existing Gas
Station
Phase 1: Improve Safety and Access
Existing Conditions
Future Vision
Existing Gas
Station
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FOCUS AREA > 52nd Street Corridor Vision
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Lancaster Avenue
Creating a Gateway
Improved transit access and safety can help spur
new construction at the intersection of 52nd
Street and Lancaster Avenue. New development
can be incrementally added on the several parcels
of vacant and underutilized land that border the
intersection, creating an improved gateway to
the 52nd Street Corridor and the Park West Town
Center. New development can also leverage
public realm improvements including sidewalk
restoration, street trees, and rain gardens.
The space bounded by Lancaster Avenue, 52nd
Street, and Bible Way is envisioned as a public
space and focal point for the neighborhood.
Phase 2: Transit-Oriented Development
52nd Street Rail Overpass
The 52nd Street rail overpass is a neighborhood, cultural, and
transportation gateway. It leads into several communities including West
Parkside, Cathedral Park, Carroll Park, and Overbrook. The overpass also
leads into West Fairmount Park.
This busy intersection is marked with an intriguing rail structure that
boldly speaks of the industrial history of the area. Transforming this
structure into a community gateway will not require major structural
changes; in fact, an unaltered overpass provides a simple frame
from which the community can draw its own identity. It is of utmost
importance to create a safe passage through which people can cross
effortlessly toward their destination.
Existing Conditions
Future Vision
Future Vision
B
FOCUS AREA > Parkside Industrial Park Vision
West
Fairmount Park
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Park West Town Center
Cintas
Comcast
Future Site of Discovery
Charter School
W
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West
Fairmount Park
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Existing Housing
Future Industrial Development
SEPTA
Cynw
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trak
Improving Parkside Avenue
Fronting the historic Centennial District, Parkside Avenue has numerous vacant lots,
inappropriate land uses, and is a wide, fast moving roadway with few pedestrian
crossings. Consistent with the scale of the East Parkside Historic District, three- to
four-story mixed-use development coupled with a trafc-calming median can bring
new residents and businesses to the edge of one of Philadelphias largest and most
signicant urban parks.
Attracting New Industry
Until the 1970s, the area bounded by Parkside Avenue, Belmont Avenue,
the AMTRAK/SEPTA rail right-of-way, and 52nd Street was occupied by a
large rail yard for the Pennsylvania Railroad. The site has been redeveloped
as an industrial park. In their Industrial Land Use Study, the Philadelphia
Industrial Development Corporation (PIDC) recommends continued
development of light industrial uses at this site. By extending Leidy
Avenue, a clear break can be made between industrial land uses and future mixed
land uses adjacent to the park. Additionally a Leidy Avenue extension improves
vehicular access without overburdening Parkside Avenue.
Future Street
Proposed Industrial Use
Proposed Mixed-Use
Existing Conditions
Existing Conditions
Future Vision
Vacant Industrial Parcels
Salt Storage Yard
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Future Mixed-Use Development
New Median
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25 setback
City Avenue Overlays in Context
In 2007, the City of Philadelphia adopted an overlay
for City Avenue to encourage mixed-use, pedestrian-
oriented development along the commercial corridor.
In 2011, Lower Merion Township adopted a similar
overlay for the Montgomery County side of the street.
The overlay has two sections: the Regional Center,
located at the eastern portion of the Avenue, calls for
dense development that can accommodate high-rise
buildings and disallows any development that has
drive-through designs for automobiles. The Village
Center, for the area between Belmont Avenue and 54th
Street, accommodates modestly scaled development
that is more in keeping with the low-rise residential
development to the south. This Focus Area illustrates
the potential new development as prescribed by the
overlay.
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FOCUS AREA > City Avenue Vision
Existing Conditions
Future Vision
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Future Land Use
Civic / Institution
Industrial
Transportation
Park / Open Space
Vacant
Commercial Consumer
Residential High
Water
Cemetery
Culture / Amusement
Residential Medium
Active Recreation
Residential Low
The West Park District is forecast to see modest
growth over the next 10 years. These proposed
changes to the land use of the district take into
account not only places where the zoning and
land use currently do not match but also where
best to place growth and how best to utilize
land that is available. Taking into account the
recommendations from the Citywide Vision as
well as previously existing plans and community
feedback, this proposal looks to distribute density
around areas of concentrated transit access,
capital facilities, and cultural amenities. The Future
Land Use Map reects the recommendations of
the THRIVE, CONNECT, and RENEW chapters of
this plan and the expansion and consolidation of
commercial corridors. In addition, the map shows
existing vacant and under-utilized land used for
new and exciting purposes.
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Proposed Zoning
The zoning of a parcel is analyzed to ensure that it can implement the desired future land use. Zoning is
the primary tool to regulate land use (use), where a building can locate on the property (area), and building
size (bulk). The zoning in most of the district will remain since many of the uses are appropriate and should
continue into the future. In some areas, the zoning does not match the existing and proposed land use
and, therefore, requires corrective zoning. Other areas are targeted for long-term transition to new uses
and development, and require different zoning to implement the vision for the district.
Places where a zoning change is proposed are called out and detailed on the next pages.
Corrective Zoning
Matches zoning with existing land use.
These are areas where the mismatch
may cause unnecessary zoning variances or
certicates, or allow an inappropriate use.
Zoning to Advance the Plan
Encourages new development and uses envisioned
by the community through the planning process.
These are areas where revisions to the
zoning code will enable development as
recommended by this plan.
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Existing
Zoning
Proposed
Zoning
District Plan
Recommendation
Reason for
Rezoning
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1. Haverford Avenue, Overbrook Park RSA-5 CMX-1
Align zoning to existing land use
2. St. Josephs University Mixed SP-INS
3. Phila. College of Osteopathic Medicine CMX-2, CMX-3 SP-INS
4. Connestoga Recreation Center I-2,RM-1,CMX-2 SP-PO-A
5. Phila Business and Technology Center ICMX, I-1 CMX-3
6. Cathedral Park Commercial I-2,CMX-2 RM-1,CMX-1
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7. N 52nd Street CMX-2 RM-1 WP 3 Consolidate commercial uses
8. 52nd Street and Lancaster Avenue CMX-2,ICMX,I-2 CMX-3 WP 1,10 Encourage density at transit node
9. 4800 Block of Parkside Avenue I-1 CMX-3 WP 8 Encourage park-related
development
10. 40th Street and Girard Avenue CMX-2 RM-1 WP 3 Consolidate commercial uses
11. Conshohocken Avenue RSA-1 RM-4,SP-PO-A WP 7,24 Strengthen a neighborhood center
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Residential Single Family Detached RSD-1; RSD-2; RSD-3
Residential Single Family Attached RSA-1; RSA-2; RSA-3; RSA-4; RSA-5
Residential Multi-Family RM-1; RM-2; RM-3; RM-4
Auto-Oriented Commercial CA-1; CA-2
Neighborhood Commercial Mixed-Use CMX-1; CMX-2; CMX2.5
Community/Center City Commercial Mixed-Use CMX-3; CMX-4
Light Industrial I-1
Medium Industrial I-2
Industrial Commercial Mixed-Use ICMX
Institutional Development SP-INS
Recreation SP-PO-A; SP-PO-P
Zoning Districts: Land Use Classications:
Residential Low Density
Residential Medium Density
Residential Two-Family Attached
Commercial Consumer
Industrial
Civic/Institution
Transportation
Culture / Amusement
Active Recreation
Park / Open Space
Cemetery
Water
Vacant
Residential Single Family Detached
Residential Single Family Attached
Residential Multifamily
Auto-Oriented Commercial
Neighborhood Commercial Mixed-Use
Community/Center City Commercial Mixed-Use
Light Industrial
Medium Industrial
Industrial Commercial Mixed-Use
Institutional Development
Recreation
Corrective Zoning
Haverford Avenue,
Overbrook Park
Properties on the northeast side of
Haverford Avenue should be zoned
commercial (CMX-1) to match their
existing use and strengthen the
commercial corridor.
Expansion of St. Josephs
Institutional Zoning
The Institutional Development
District (SP-INS) for St. Josephs
University should be expanded to
include all of their properties within
the City of Philadelphia.
Existing Zoning Existing Land Use
Corrective Zoning
Matches zoning with existing land use.
The following pages detail the corrective zoning proposed for the West Park District.
Proposed Zoning
1
2
Conestoga Recreation
Center Field
The recreation eld at the corner of
52nd and Media Streets should be
zoned for Recreation (SP-OP-A).
Philadelphia Business
and Technology Center
The Philadelphia Business and
Technology Center is a mixed-use
complex made up of ofces and
retail space located in an industrial
re-use property. To match the new
uses, the property should be zoned
commercial (CMX-3).
Institutional Zoning
for PCOM
Special Purpose-Institutional (SP-
INS) should be used to guide future
growth of the Philadelphia College
of Osteopathic Medicine.
Existing Zoning Existing Land Use
Cathedral Park
Commercial
The Cathedral Park neighborhood
is home to commercial zoning
on the interior of a residential
neighborhood. The zoning should be
made residential (RSD-1) to match
the use and the market.
Proposed Zoning
3
4
5
6
North 52nd Street
The North 52nd Street Commercial
Corridor, from Girard to Lancaster
Avenues, has seen a high level
of vacancy and conversion to
residential uses. The commercial
uses need to be consolidated around
the high trafc nodes at Girard and
Lancaster.
(See THRIVE p. 26)
N 52nd Street and
Lancaster Avenue
This intersection is a major gateway
through neighborhoods and into
the Centennial District. With the
multiple transit options there is
a potential for transit-oriented
development and density needs to
increase.
(See THRIVE p. 26)
Existing Land Use Proposed Land Use Proposed Zoning
Zoning Districts: Land Use Classications:
Residential Low Density
Residential Medium Density
Residential Two-Family Attached
Commercial Consumer
Industrial
Civic/Institution
Transportation
Culture / Amusement
Active Recreation
Park / Open Space
Cemetery
Water
Vacant
Residential Single Family Detached
Residential Single Family Attached
Residential Multifamily
Auto-Oriented Commercial
Neighborhood Commercial Mixed-Use
Community/Center City Commercial Mixed-Use
Light Industrial
Medium Industrial
Industrial Commercial Mixed-Use
Institutional Development
Recreation
Zoning to Advance the Plan
Zoning to Advance the Plan Encourages new development and land uses
envisioned by the community through the planning process. The visionary zoning
is based on the future land use map, not what exists today. The following pages
detail the visionary zoning proposed for the district.
7
8
Conshohocken Avenue
On Conshohocken Avenue there
is a well-used and improved
park, Conshocken-Windemere,
which is an area of strength in the
Wynneeld Heights neighborhood
that should be built off of. Creating
a property next to it for housing
will cement this as a neighborhood
center.
(See THRIVE p. 29)
40th Street and
Girard Avenue
The commercial corridor of Girard
Avenue has seen sharp decline. To
better meet the needs of residents
and visitors, the commercial uses
need to be combined to form a
denser commercial node at the
intersection of 40th Street and
Girard Avenue.
(See THRIVE p. 26)
Existing Land Use Proposed Land Use Proposed Zoning
4800 Block of
Parkside Avenue
The frontage of Parkside Avenue
has an important relationship to the
Centennial District and Fairmount
Park. To maximize that relationship
mixed-use zoning is necessary.
(See THRIVE p. 29)
9
10
11
MAKING IT HAPPEN
The Philadelphia Stars Memorial at Belmont and Parkside Avenues
71
72 | Implementing the District Plan
Implementing the District Plan
> Zoning Map Revision Public Process
After the West Park District Plan is adopted by
PCPC, civic engagement will continue to ensure
that the zoning recommendations in this plan
are appropriate and implemented. The West
Park District Plan Steering Committee (see p. 82
for a complete listing) will continue to meet and
additional public meetings will be held in the
district to discuss the zoning map revision process
and rene the recommendations.
The PCPC will use the district plans future land
use map and zoning recommendations to prepare
draft zoning maps and ordinances. After discussion
with the Steering Committee and input from public
meetings, the PCPC will make revisions to the
draft maps and ordinances and then submit nal
versions to City Council for introduction as a bill.
Both the PCPC and City Council will host public
hearings to discuss the zoning legislation. If
the bills pass Council, they will go to the Mayor
for approval. After the bill is enacted into law
with the Mayors signature, PCPC will change
the ofcial City zoning maps to reect the new
revisions.
> Making Proactive Investments with the
Citys Capital Program
The Capital Program is the Citys six-year
investment strategy for infrastructure and
facilities. The rst year of the six-year program
is known as the Capital Budget. Both the Capital
Budget and Capital Program are ordinances
enabling the City to spend funds on public
improvements.
The Capital Program plays an important role in
strategic planning for City government. It can be
an effective tool for aligning scarce resources with
the needs of Philadelphias diverse population and
its use of City facilities, and can aid in decision-
making about the future of those facilities. In
recent years, however, without the benet of
an up-to-date comprehensive plan, the Capital
Program has served as a reactive mechanism for
dealing with deferred maintenance and has had
little inuence on the planning of facilities based
on current and future needs.
The Citys last comprehensive look at public
facilities was in 1960. That analysis did not
anticipate the signicant population decline that
took place between 1960 and 2000, and created
a legacy of public facilities and infrastructure
built for a much larger 1960s-era population.
Recent population growth in Philadelphia has
not altered that legacy signicantly, but with our
new comprehensive plan, Philadelphia2035, the
City now has the means for making proactive
investment decisions. The PCPC, Department of
Public Property, and the Department of Finance
the agencies most involved in preparing the
Capital Budget and Programcan use the
recommendations of Philadelphia2035 as a
framework for future capital projects.
Each district plan identies opportunities for
improved delivery of city services through new,
renovated, and/or consolidated public facilities.
The annual Capital Program process, coordinated
by the PCPC, will help implement recommendations
for public facilities contained in the district plans.
Additionally, by Executive Order in summer 2011,
Mayor Nutter established the Mayors Task Force
on City facilities. Its charge is to develop over
two years specic recommendations for improving
the nancial efcacy of and delivery of services
by the Citys vast inventory of owned and leased
facilities. The PCPC is a member of the Task Force
and will ensure that its recommendations align
with those of Philadelphia2035.
> Zoning Map Revision Process
APPROVAL:
Ordinance
becomes law
and zoning map
changes are
enacted.
NO APPROVAL:
Zoning map
changes are
not enacted.
Recommendations
must be amended
and resubmitted.
Land use
recommendation
Proposed zoning
map changes
presented to
PCPC at monthly
meetings
PCPC
recommends
zoning map
revisions
PCPC makes
recommendations
to City Council
Ordinance voted on
by full Council
Notices posted
in community
and advertised in
newspapers. Public
comment period
begins
District plan
development
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73 Making It Happen
> Priority Recommendations for West Park
WP 1, 10, 42, 87 Improve the 52nd and Lancaster intersection to promote safe
pedestrian, transit, and automobile access.
WP 3 Rezone the noncommercial sections of the commercial corridors 40th Street and
Girard Avenue and North 52nd Street to consolidate commercial to transit nodes.
WP 5 Increase the access of neighborhood park space in Overbrook Park by greening
the school yard at Lamberton High School.
WP 8 Relocate the Streets Department maintenance facility on the 4800 block of
Parkside Avenue.
WP 83 Study the possibilities of creating a memorial baseball eld for the Philadelphia
Stars.
WP 53, 54, 87 Improve the crossings of Parkside Avenue from the Parkside
neighborhoods into the Centennial District and at the Amtrak overpass on 52nd Street.
WP 64, 86 Create a green streetscape along 52nd Street from the railroad overpass to
Parkside Avenue.
> Priority Recommendations
In addition to the zoning map revision process,
implementation efforts include advancing priority
recommendations contained within the district
plan. PCPC will coordinate with relevant agencies
and organizations and help to facilitate the next
steps. The recommendations listed below were
identied as priorities because of factors such as:
master plans or feasibility studies indicate
need and strong public support,
zoning map revisions will facilitate
development,
availability of resources, and
multiphase planning or development
processes require initial studies.
The priority recommendations of the district
plans support the 73 objectives of the Citywide
Vision. (See Appendix for the complete list.) The
Citywide Vision establishes a 25-year framework
for growth, preservation, economic development,
public investment, and the overall form of the
city. PCPC is measuring progress on citywide
objectives. The annual progress report for
Philadelphia2035 will indicate how district plan
recommendations contribute to overall citywide
goals and objectives.
0 1,000 2,000 500 Feet

Priority Recommendations
WP 1,... WP 3
WP 5
WP 8, 83
WP 53,...
WP 64,86
West Fairmount
Park
Morris Park
APPENDIX
The Girard Avenue Bridge into the Centennial District
75
76 | Summary of Public Meetings
78 | Citywide Vision Objectives
81 | Agency Names and Abbreviations
82 | Acknowledgments
The PCPC held three public meeting to solicit ideas, priorities, recommendations, and feedback
at various stages of the planning process. Each of these meetings was held within the district.
West Park has attractions and destinations for not only Philadelphians, but the region as well.
These public meetings were open to all who live, work or visit the District.
> First Community Meeting: Dening the
Context
At the rst public meeting, staff of the PCPC
introduced the planning process and presented
preliminary existing conditions information. The
public then participated in a mapping exercise
facilitated by PCPC staff. The small groups
identied planning focus or opportunity areas by
noting destinations, barriers, areas of change, and
areas of stability on a map. The meeting had a
large turnout and 12 maps were created.
To identify areas of stability and change,
facilitators asked participants to imagine the West
Park District in ten years and identify what areas
would stay the same and what would change and
how. Reaching consensus was not part of the
exercise; some planning focus areas were viewed
with differing perspectives from participants. For
example, Fairmount Park was seen as an area
that would not change, but some believed that the
Centennial District within Fairmount Park would
expand in the future. As the district planning
process continued, all of the focus areas identied
by the map were analyzed and recommendations
for them are a part of this plan. The map on the
facing page shows the four most frequently
identied elements in each of the four categories.
> Second Community Meeting: Scenario
building
The second public meeting presentation focused
on early recommendations on key topics or
geographic areas. Draft recommendations were
presented for 52nd Street, the Centennial District,
the Parkside Industrial District, and several
neighborhoods. The pubic then worked in small
groups to create future scenarios, with PCPC
staff facilitating. The scenario-building exercise
allowed participants to discuss topics that that can
seem like polar opposites. Through the exercise
we learned how and if these topics related to each
other and heard differing points of view.
For our example we used cake and exercise.
Using X and Y axes and setting the two opposing
topics on either side we are given four situations,
more of both, less of both, and more of cake
and less of exercise, and less of cake and more
of exercise. As you talk through the scenarios
you see the positives and negatives, as well as
thinking about the causes and effects. Three
scenarios focused on West Park topics were then
discussed: transportation priorities especially
along City Avenue (vehicles vs. pedestrians), use
of Fairmount Park land (cultural attractions vs.
neighborhood amenities) and vacant land reuse
(housing vs. non-housing). For all three scenarios,
the majority of the small groups preferred a
balance of more emphasis on pedestrian issues,
more uses in Fairmount Park (both cultural and
neighborhood), and more reuse of vacant land
regardless of use.
> Final Open House: Recommendations
The nal public meeting was an open house
held at the Please Touch Museum. Participants
could arrive at any time during the meeting,
talk individually with PCPC staff, view graphics
and maps, and review draft recommendations.
Existing conditions, demographic projections,
public meeting summaries, planning focus areas,
recommendations from THRIVE, CONNECT,
and RENEW, and future land use and zoning
recommendations were presented at various
stations. Staff documented comments for each
topic.
> Special Thanks
We would like to acknowledge the generosity of
our meeting hosts. Each venue donated or greatly
reduced their fees to allow for superb meeting
locations:
Park Avenue Banquet Facility
St. Josephs University
Please Touch Museum
Summary of Public Meetings
77 Appendix
Composite map from July 2011 community meeting
Destinations
Barriers
Areas of Stability
Areas for Change
September 2011 Community Meeting
*
Preferred scenario from September
2011 Community Meeting
Summary of Scenarios
Less
Cultural Attractions
More
Park Amenities
Less
Car Trafc
More
Pedestrian Movement
Less
Housing
More
Nonhousing Uses
Less
Less
Park Amenities
Less
Car Trafc
Less
Pedestrian Movement
Less
Housing
Less
Nonhousing Uses
More
More
Park Amenities
More
Car Trafc
More
Pedestrian Movement
More
Housing
More
Nonhousing Uses
More
Less
Park Amenities
More
Car Trafc
Less
Pedestrian Movement
More
Housing
Less
Nonhousing Uses
Fairmount Park Mobility Vacant Lots
* * *
THRIVE
Neighborhoods
Neighborhood Centers
1.1.1 Strengthen neighborhood centers by clustering community-serving public facilities.
1.1.2 Strengthen neighborhood centers by developing viable commercial corridors.
1.1.3 Strengthen neighborhood centers by promoting transit-oriented development around stations.
1.1.4 Provide convenient access to healthy food for all residents.
Housing
1.2.1 Stabilize and upgrade existing housing stock.
1.2.2 Ensure a wide mix of housing is available to residents of all income levels.
1.2.3 Promote new affordable housing development to strengthen existing neighborhood assets.
Metropolitan and Regional Centers
2.1.1 Support and promote Center City/University City as the primary economic center of the region.
2.1.2 Strengthen metropolitan subcenters.
2.1.3 Encourage the growth and development of both existing and emerging Regional Centers.
Industrial Land
2.2.1 Ensure an adequate supply and distribution of industrially zoned land.
2.2.2 Reposition former industrial sites for new users.
Institutions
2.3.1 Encourage institutional development and expansion through policy and careful consideration of land resources.
2.3.2 Create cooperative relationships between institutions and neighbors.
Cultural Economy
2.4.1 Maintain Philadelphias strong role in the national and international tourism market.
2.4.2 Provide ample resources to cultural institutions to enrich the citys quality of life.
Land Management
Vacant Land & Structures
3.1.1 Centralize land management in a single City agency to track and dispose of surplus land and structures,
and return publicly owned vacant parcels to taxable status.
3.1.2 Prevent abandonment of land and structures.
3.1.3 Reuse vacant land structures in innovative ways.
Land Suitability
3.2.1 Use topography to direct land development.
Municipal Support Facilities
3.3.1 Reduce expenditures for municipal support facilities.
Citywide Vision Objectives
79 Appendix
CONNECT
Transportation
Transit
4.1.1 Invest in existing infrastructure to improve service and attract riders.
4.1.2 Extend and introduce new technological advances to the transit network to serve new markets.
4.1.3 Coordinate land use decisions with existing and planned transit assets to increase transportation choices; decrease reliance on
automobiles; increase access to jobs, goods, and services; and maximize the economic, environmental, and public health benets of transit.
Complete Streets
4.2.1 Implement a complete streets policy to ensure that the right-of-way will provide safe access for all users.
4.2.2 Expand on- and off-street networks serving pedestrians and bicyclists.
4.2.3 Improve safety for pedestrians and bicyclists and reduce pedestrian and bicycle crashes.
Streets and Highways
4.3.1 Upgrade and modernize existing streets, bridges, and trafc-control infrastructure to ensure a high level of reliability and safety.
4.3.2 Control automobile congestion through trafc management and planning.
4.3.3 Improve highway access for goods movement.
4.3.4 Improve pedestrian connections across major rights-of-way.
Airports, Seaports, and Freight Rail
4.4.1 Strengthen the airports global and local connections.
4.4.2 Elevate the competitive position of Philadelphia ports on the Eastern Seaboard.
4.4.3 Modernize freight rail assets to ensure efcient goods movement to and through Philadelphia.
Utilities
Consumption, Capacity, and Condition
5.1.1 Reduce electric, gas, and water consumption to reduce nancial and environmental costs.
5.1.2 Ensure adequate utility capacity to serve customers.
5.1.3 Modernize and bring the condition of existing utility infrastructure to a state of good repair.
Broadband Infrastructure
5.2.1 Prepare a long-term plan for maintenance and use of City-owned broadband infrastructure and wireless assets.
5.2.2 Expand affordable access to broadband and promote digital literacy programs among low-income populations.
5.2.3 Encourage technical innovation and recruitment of high-tech businesses.
RENEW
Open Space
Watershed Parks and Trails
6.1.1 Create a citywide trails master plan to coordinate the planning and construction of trail systems within Philadelphia.
6.1.2 Create a corridor network that connects parks, neighborhoods, and trails citywide.
6.1.3 Connect citywide parks to the existing protected natural areas of the regional green-space network.
Waterfronts
6.2.1 Improve and increase waterfront recreation opportunities.
6.2.2 Expand use of rivers for passenger transportation.
6.3.1 Ensure that all Philadelphians live within a 10-minute walk of a neighborhood park or a recreation center.
6.3.2 Connect neighborhood parks and trails to neighborhood centers and major public facilities.
6.3.3 Ensure proper maintenance and vibrancy of parks and recreation facilities.
Environmental Resources
Air Quality
7.1.1 Reduce overall and per capita contributions to air pollution.
7.1.2 Reduce overall and per capita greenhouse gas (GHG) emissions by 45 percent by 2035.
7.1.3 Reduce air temperature during the warm season in the city.
Water Quality
7.2.1 Improve the quality of city and regional water sources.
7.2.2 Restore and create urban stream banks and tidal wetlands along watersheds.
7.2.3 Support stormwater regulations set by the Philadelphia Water Department to capture stormwater on-site and reduce ooding damage.
Tree Cover
7.3.1 Increase the overall tree canopy across the city to 30 percent.
7.3.2 Enhance the citys forests to create a total of 7,200 acres.
7.3.3 Support tree planting and stewardship within the city.
Historic Preservation
Cultural, Architectural, and Historic Resources
8.1.1 Preserve culturally, historically, and architecturally signicant buildings, sites, structures, and districts.
8.1.2 Rehabilitate abandoned industrial infrastructure for new uses and reuse industrial buildings to create new neighborhood anchors.
8.1.3 Preserve and reuse all at risk historic anchor buildings, commercial corridor buildings, and districts elements.
8.1.4 Protect archeological sites.
8.1.5 Ensure maintenance and management of cemeteries and religious properties.
8.1.6 Preserve historically signicant viewsheds and landscapes.
8.1.7 Preserve cultural and ethnic traditions, places, and resources.
Heritage Tourism
8.2.1 Create new and enhance existing tourism programs based on various cultural experiences unique to Philadelphia.
8.2.2 Demonstrate sustainability practices in visitor activities and facilities.
Public Realm
Development Patterns
9.1.1 Preserve the walkable scale of the city.
9.1.2 Ensure that new development reinforces the urban scale.
Urban Design
9.2.1 Apply sound design principles to guide development across the city.
9.2.2 Create welcoming, well-designed public spaces, gateways, and corridors.
9.2.3 Link public art with major capital initiatives.
9.2.4 Ensure maintenance and protection of public works of art.
81 Appendix
As noted in the Framing Our Future sections, the goals and objectives found in Philadelphia2035
will be accomplished with the partnership of various agencies and organizations. Below is a
listing of organizations and government agencies at the federal, state, regional, and local level
that will play a role the implementation of the Citywide Vision. The abbreviations correspond
with those used in the Citywide Vision.
Full Name Abbreviation
State Agencies
Pennsylvania Department of Transportation PennDOT
Regional Agencies
Delaware Valley Regional Planning Commission DVRPC
Southeastern Pennsylvania Transportation Authority SEPTA
Quasi-Governmental Agencies
Philadelphia Industrial Development Corporation PIDC
Schuylkill River Development Corporation SRDC
Other
Bicycle Coalition of Greater Philadelphia BCGP
City Avenue Special Services District CASSD
Philadelphia College of Osteopathic Medicine PCOM
Philadelphia Horticultural Society PHS
St. Josephs University SJU
Agency Names and Abbreviations
Full Name Abbreviation
City Agencies
Department of Public Property DPP
Mayors Office of Sustainability MOS
Mayors Office of Transportation and Utilities MOTU
Office of Housing and Community Development OHCD
Philadelphia City Planning Commission PCPC
Philadelphia Corporation for Aging PCA
Philadelphia Department of Commerce Commerce
Philadelphia Department of Licenses and Inspections L&I
Philadelphia Department of Public Health PDPH
Philadelphia Housing Authority PHA
Philadelphia Parks and Recreation Department PPR
Philadelphia Redevelopment Authority (formerly known PRA
as The Redevelopment Authority of Philadelphia; RDA)
Philadelphia Streets Department Streets
Philadelphia Water Department PWD
School District of Philadelphia SDP
Zoning Board of Adjustment ZBA
Acknowledgments
Andrew Meloney, Project Manager
Jack Conviser, LEED-GA
Martin Gregorski
Ian Litwin, LEED-AP
Clint Randall, Healthy Communities Coordinator
Laura M. Spina
Michael Thompson
> Philadelphia City Planning Commission
> West Park District Planning Team
> Steering Committee
> City of Philadelphia
Honorable Michael A. Nutter, Mayor
Alan Greenberger, FAIA, Deputy Mayor for Economic Development
Alan Greenberger, FAIA, Chairman
Joseph Syrnick, Vice Chairman
Rob Dubow
Gary J. Jastrzab, Executive Director
Eva Gladstein, Deputy Executive Director
Danielle DiLeo Kim, Director, Special Projects
William Kramer, Director, Development Planning Division
Richard Redding, Director, Community Planning Division
R. David Schaaf, RA, Director, Urban Design Division
Alan Urek, AICP, Director, Strategic Planning and Policy Division
Frances Aulston Wynneeld Residents Association
Gwendolyn Austin Cathedral Park Neighbors
Holland Brown Carroll Park CDC
Marty Cabry Ofce of Councilwoman Jannie Blackwell
Calla Cousar East Parkside Residents Association
Stephanie Craighead PPR
Sandra Dungee Glenn American Cities Foundation
Terry Foley CASSD
Liz Gabor PIDC
Stuart Greenberg PPR
Aiisha Herring-Miller Commerce
Lucinda Hudson Parkside Association of Philadelphia
Stephanie Kindt Overbrook Farms Club
Angela Murray Lower Merion Township
Jessica Noon PWD
Kathryn Ott Lovell Fairmount Park Conservancy
Miller Parker Business Association of West Parkside
Bill Porter Belmont Village Community Association
Kevin Robinson St. Josephs University
Joyce Smith Viola Street Residents Association
Al Spivey Ofce of Councilman Curtis Jones, Jr.
Ken Woodson Philadelphia Zoo
Gail Young Wynneeld Heights Civic Association
Patrick J. Eiding
Bernard Lee, Esq.
Elizabeth K. Miller
Richard Negrin
Nilda Iris Ruiz, MBA
Nancy Rogo Trainer, AIA, AICP
PCPC
PHILADELPHIA CITY PLANNING COMMISSION
Philadelphia2035 is supported, in part, with funds granted from The William Penn Foundation to
The Fund for Philadelphia, Inc.
This document was printed on FSC-certied paper using soy inks.
1515 Arch Street, 13th Floor
Philadelphia, PA 19102
215.683.4615
www.philaplanning.org
www.phila2035.org
March 2012

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