By:Group 4

DEBRA MARKOS UNIVERSITY

1. Introduction
Advancements in the Information and Communications Technology (ICT) have
completely transformed our life. Internet has become a technology without which
it is difficult to survive now. Internet is also used to share information and
communicate with people who are geographically apart.
This is why we are motivated to develop educational platform that helps students
to study their class without attending to classrooms.
There are many applications of (ICT) technologies in education. Technologies and
services under this categories include e-learning, digital learning, simulation
software, Learning Management Systems (LMS) and Competency Management
Systems (CMS). All these technologies together make the process of providing
quality education much easier and faster.
LMS is usually deployed in educational institutes where it can facilitate the
interactions between teachers and students more efficient. With the help of this
technology, teachers can share coursework related information with their students,
upload course documents, homework assignments and initiate online discussions.
On the other hand, students can create their own study groups, post questions and
comments in discussion forums and upload/submit assignments/homework.
Teachers can track the progress of a student online. All these facilities improve the
quality of communication and in turn education. This also reduces a lot of
administrative overhead since all the information is stored online.
CMS is similar in concept to LMS but it is mostly deployed by businesses. Many
businesses, especially the consulting firms whose business model depends upon
knowledge workers and their skills, need to manage the competency of their
employees. Usually such businesses promote advanced learning and skills
development among their employees by integrating learning and development as
the part of their performance management systems.
Next we will discuss the details of our organization which we are going to develop
a business plan.



1.1 Company Name
The Company will be named Bright-Educators Inc.. As its name refers the
company would be a private corporation company with limited shares. The
capital of the company would be get from bank loan, private shares and
partners funds.
1.2 The name and Address of partners
List of Members who have participating in developing the Business plan and
Formulation (creating) this new Organization are listed below.
Name of Entrepreneur Address PhoneNumber
1. Tsegaye Andargie__________DMu____0921574409
2.Yeshiwas Mekonnen________DMU____09184569844
3.Gelila Zeleke______________DMU_____0900000000
4.Hululanch Abenet__________DMU______0000000000
5.Alemnesh Enyew__________DMU_______2345645545
We all as a team will work together hard to make this company the most leading
Educator in Ethiopia.
1.3 Nature of Business
Bright-Educators would primarily focus on providing educational technologies,
specializing in management software like LMS (learning management system) and
CMS (competency management system) to schools and universities and businesses
in Ethiopia. At the same time, Bright-Educators team would focus on developing
web based LMS and CMS applications which can be used by educators to improve
the interactions between teachers and students and to improve the operational
efficiency.
Company Information: Bright-Educators Inc. would be privately owned
company, with its headquarter in Addis Ababa, Ethiopia. The company will be a
virtual organization and all the associates of the company would function in a
virtual team format, meaning that associates would work from geographically
different (because it is web based).
Companys Mission, Vision and Value:
Mission: - Bright-Educators mission is to become Ethiopian number one provider
of Information and Communication Technologies to the education industry and be
known for providing best in class web application products to increase the
efficiency of education institutes.
Vision: - Bright-Educators vision is to transform the efficiency of education
process in Ethiopia by introducing them to new information and communications
technologies. Bright-Educators would help their customers improve the efficiency
and quality of education.
Value: - Love and respect for students, growth and continuous learning are the
principle values in which Bright-Educators strongly believes.
1.4 Financial Statement
As we plan the company would be started with a capital of Birr half million
(500,000) which will be raised from partners, bank loan, private shares and
Sponsors. We the developers as the owner of this company have a responsibility to
collect this much capital from the providers before we got started organizing our
company. This much money is required for equipments such as
Computers
Severs
Licensed Softwares
Build facilities and building of the main Organization
Programming tools
Hardware facilities for Audio and video Capturing(audio-visual equipment)
Testing and Deploying rents which will be paid to Ethiopian
Telecommunication.
Advertising cost
Web based Advertizing using facebook,and Google which will cost
around $20(384 birr)
TV and radio Advertizing-using ethiopain television and radio
brodcationg agensy which will cost around 5,000 birr.
On magazines-on top magazines which are available in Ethiopia.

1.5Confidentiality of the report
The document is confidential and proprietor to the developers. It may not be
circulated or disclosed in whole or part without the written permission of partners.
This system is neither hack-able nor editable without the proper permission of the
owners.
Anybody which use this system in any electronic retrieval system without proper
permission will be asked by Ethiopian Intellectual law of patent.
But Plans and projections are subjected to change since the system is always on
change and upgrade and anyone who has proper permission can upgrade the
system time to time.
2. Executive Summary
In order to better understand our business organization we have divide executive
summary of the business plan in to the following. The company Mission and
Vision are also included in this business plan which are listed above.
2.1 Strategic Goals: Bright-Educators is a startup company. The short term goal of
Bright-Educators is to establish itself in the industry with at least 10 stable
customers in the first two years of operations and provide a steady cash flow for
the company to enter the growth period within 3 years of its operation. Once
Bright-Educators has a portfolio of a good number of satisfied customers,
approximately 10-15 large coaching universities and colleges and 3 4 higher
education institutes, it would shift its focus towards gaining the market share by
focusing more on marketing and business development.
2.2 Products and Services: Bright-Educators would primarily focus on providing
educational technologies, specializing in management software like LMS and CMS
to schools and universities and businesses in Ethiopia. Initially, to provide for
some cash flow and build the credibility in the market, Bright-Educators would do
consulting projects and freelance projects. At the same time, Bright-Educators
team would focus on developing web based LMS and CMS applications which can
be used by educators to improve the interactions between teachers and students and
to improve the operational efficiency.
2.3 Target Customer: Ethiopian education industry is the primary customer of
Bright-Educators. Ethiopian education industry is mainly categorized in two
markets; formal and informal markets. Formal market is the one that provides
formal education to students i.e. KG-12 and higher education systems. Informal
education industry is the one that supports formal education market. This includes
pre-schools, coaching classes and vocational training class, ITC in education
market and books for education.
2.4 Marketing and Sales strategy: Bright-Educators would primarily target the
customers through the owners personal contacts. At the same time, Bright-
Educators would provide access to the trial (testing) version of our software free of
cost for first one month trial. Bright-Educators would also provide enrollment of
first 30 students free to these customers. This would enable customers to test the
product and provide feedback.
We also use Advertising using TV and Radio to announce Ethiopian Educational
organizations customers that such a business has already started.
2.5 Competition:- Even though there are many organization which develop some
software for may purposes there is no organization who develop application
softwares for educational purpose in Ethiopia.
2.6 Company Management: Companys management team includes experienced,
highly focused and dedicated team of professionals, who have proven track record
in the ICT industry which is us the owners.
Owners of the Organizations are also managers of the organization since we are
ICT professionals.
2.7 Financials: The first few months of the operation would go in development of
the product. The company does not expect to sell much in this time, except for
consulting services which is not considered as companys core business. Most of
the initial investment brought in would be used by the 8th month of operation.
Company would start making positive income by 9th month of its operation when
it gets a real paying customer. The company would start making positive profit
after completing almost a year of operations.
2.8 Stage of Development: Bright-Educators is still in the conception phase and
has not actively started working on this project. Bright-Educators estimates that it
would take us six months to come up with viable commercial product in the
market. Bright-Educators does not anticipate starting selling before September
2007 Ethiopian calendar.

3. Industry Analysis
3.1 Market Review
As mentioned earlier, Bright-Educators would primarily focus on making
education delivery easy for educational institutions and businesses through the use
of ICT technologies. This section would give more details about the size and
attractiveness of market and would define the target market for the business.
3.2 Future Outlook and Trends
The introduction of such organization will improve Ethiopian Education one more
step from is state. Even though more Ethiopians in urban areas are very close to
computers and digital Electronics but they are not using this devices for
educational Purpose. Mostly they simply use this devices for entertainment. But
after we develop these Educational softwares future outlook of Ethiopian
education might be improved.
Future Outlook of Our Organization
If we succeed on in the market and get enough profit we will improve our
organization to developing software application for multi-purposes not education
only.
So our company will be the one and only most trusted education empowering
industry in Ethiopia.
We will also start producing hardware products which will also improve
educational status and life standards of Ethiopians.
Industry Size and Trend
Ethiopian education industry is the most not invested institutes. The entire industry
is not much enough related to the population.
In the last 20 years the industry is facing its own growth issues since democratic
systems are related to free Education for all by the Ethiopian government.
3.3 Trends in Education Industry:
The government regulations is the biggest issue as far as the growth of formal
market is concerned. Similarly, scalability is the major concern in informal market.
Despite these growth issues in the Educational markets, Ethiopian education
industry is showing some positive trends such as adoption of technology is
increasing, online and correspondence courses are rising in vocational education
market providers.
3.4 Analysis of competitors
As we said above there is no competitive organization in Ethiopia who is
developing Educational software Platforms. But they will emerge through time
since improving in technology will intern increase the need of digital education.
But we will provide best customer care services to be trusted by any organization
or Educator in Ethiopia by letting organization to try our services for free for at
least one month any they will buy or not as the want.
Competitor removal
We will come up with foreign country professional guests to improve our services
which increase customer trust on us.
3.5 Market Segmentation
The market of this company will be all over the county (Ethiopia) because anybody
who have a computer and access to a network can start trying our system. After
they try our service the can come to our main office and buy the full software or
pay online and buy the software.
Although, primary customers are generally categorized as any educational
institution, providing education services to their students, this section further
classifies customers in various segments as below
Coaching and vocational classes: coaching classes mainly refers to subject-
based tutoring in schools, universities and colleges.
Higher education institute
Small/Medium size businesses: Small and medium size businesses is another
line of customer which requires their employees to build their competency
and map the competency to job descriptions.

4. Size of the Business
4.1 Products and services
We develop softwares that empower education that is why we are more interested
on services than products. This does not mean we dont have any product, we have
the following products
Learning management System(LMs) Software
Competency Management Systems (CMS) software
Services
Providing trial of our software to different organizations
Providing online learning website by agreeing with the Ministry education
of Ethiopia.
Providing special trainings and educational programs for Coaching and
vocational classes.
Provide simple software that educate employees of a specific Small/Medium
size businesses.
And so much more as the need of different organizations
4.2 Size of the Business
The business shall be off a small size initially with less than 10 customers in the
total organization. Because our system is not a hardware producing company, it
only produce a software package for educational purpose only this intern decrease
the number of employees. However the company shall be expanded to a medium
or large company through time since technology is emerging towards education in
this generation.




4.3 Office Equipment and Personnel
Equipments and personnel that the organization require are listed below on the
following table.
*All the prices are listed in Ethiopian birr.
No Description Quantity Unit Price Total Price
1 Desktop computers 4 5,000 20,000
2 Laptop computer 2 16,000 32,000
3 Guest chair 3 200 600
4 Server computer 1 20,000 20,000
5 Filling cabinet 2 2,000 4,000
6 Paper and Storage
device cabinet
1 1,000 1,000
7 Tables 3 200 600
8 External Hard Disk 1 3,840 3840
9 Flash Drive 2 200 400
10 Paper, pen and
elementary staff
tools
- 1000 1000
11 Operating system
and D/f softwares
6 elements
which are d/f
Totally 150 150
Total 83590

Man Power requirement
No Description Quantity Monthly pay Annual pay
1 CEO 1 5,000 60,000
2 Secretary 2 800 19,200
3 programmers 4 4,000 192,000
4 Software
troubleshooter and
testing
1 4,000 48,000
5 Communicative
officer and market
searcher
1 800 9,600
total 27,400 328800


4.4 Background of the Entrepreneur