1.

3 STATEMENT OF PROBLEM
The problem of the study lies on analyzing the strength and weakness of Dabur Nepal. No
one have study on the efficiency of advertisement in Nepal. So I would like to research on
this topic. It also aimed in answering the following questions:
-What is the relation between advertisement and sales?
-How advertisement and sales promotion affects the consumer perception?
1.5 OBJECTIVE OF STUDY
The objective of this study is to explore how Nepalese population reacts to different
advertisement media and establish a detail study about the reaction of different age groups
and different gender towards different advertisement media and gain competitive edge.
Specifically, this research intends to:
i) Explore consumer perception towards different advertisement media.
ii) Explore the relationship between advertisement and profitability.

1.6 SIGNIFICANCE OF STUDY
The study has multidimensional significance, which can be divided into four boarder
headings:
1. Its Significance to the Manager: the study will helpful to marketing manager while
preparing marketing policy.
2. Its Significance to the Management: the study will helpful to go deep into the
matters as to what is the relation between advertisement and the consumers and
understanding the consumers better. This project helps to understand the market and
helps to make marketing policy at low cost
3. Its Significance to the finance manager: this study helps to minimize the cost of
firm and helps to increase the profitability of the firm.

1.7 RESEARCH DESIGN
The study will base on the descriptive research which will be designed to assess the effects of
financial performance evaluation of Dabur Nepal.
i. Sources and types of data
ii. Population and sample
iii. Data collection procedure
iv. Method of data analysis
v. Data analysis tools
MARKET RESERCH
Market research is a process to find out the specific problem and opportunities. it may also
use for a product-preference test, a sales forecast or an advertising evaluation. we define
market research as the systematic design, collection, analysis, and reporting of data and
findings relevant to a specific marketing situation facing by a company .
In other words the activities undertaken by an organization to determine the nature of its
customers and competitors, as well as the demand for its products or services along with the
features the customers prefer in similar products or services.
PROCESS OF MARKET RESERCH
-Define the research problem
-Develop the research plan
-Collect the information
-Analyze the information
-Percent the finding
-Make the decision
1.8 POPULATION AND SAMPLE

The sample for the research was randomly selected and the population size of the research
was 240 which of 120 male and 120 females.
The population was broadly classified into age group of 12-14, 15-25, 26-36 and 36+.

Age Male Female
12-14 30 30
15-25 30 30
26-36 30 30
36+ 30 30


1.9 SOURCE OF DATA

Both primary as well as secondary data will be used while preparing this project
1.10 Primary data:-primary data are those data which are initially collected .while
preparing this project questioners was prepared and was filled out by 240 peoples
which contained different age group and different gender. And accordingly the
data was analyzed.
1.11 Secondary data: - secondary data are those data which has previously been
studied or found by a researcher and others uses that information. Various data
like advertisement cost, total cost and company history has been attained from
different sources.

1.10 DATA COLLLECTION TECHNIQUE

The study has been conducted to examine and evaluate the relation between the
advertisement and sales performance of Dabur Nepal. For this purpose data are required.
The primary data were collected by preparing questionnaire and filling it from various
age group of different gender from various region of the society and y-then analyzing
them and preparing a report and conclusion. The secondary data, sales report and
advertisement cost were obtained from Dabur Nepal finance department and marketing
department.
Various publications of Dabur Nepal were collected from its head office. Various
websites were surfed to gather relevant information. Reference materials were collected
from Dabur Nepal head quarter and journals, magazines, newspaper and from well-
wishers that helped a lot in conducting the study.

1.11 DATA ANALYSIS TOOLS

The data were analyzed using SPSS software and Microsoft Excel. SPSS in data analysis
software, which helps, is easy data entry and easy analysis. However, for the purpose of
graphs (Bar Chart, Pie Chart, Trend analysis), Microsoft Excel has been used. The data
collection and processed have been analyzed using financial and statistical tools to
achieve research objectives.

Statistical tools
i. Arithmetic mean
ii. Standard deviation
iii. Trend analysis
iv. Correlation coefficient
v. Probable error of correlation coefficient





1.12 LIMITATION OF STUDY

a)While preparing and filling the questionnaire various gender and age group
refused to fill the questionnaire.

b)This report only focus on paid form of promotional activities.

c)This project only focus on the marketing activities where as there are various
other activities performed by Dabur Nepal.