Dimensional Attributes of Lifebuoy

Proctor and Gamble, the manufacturer of Lifebuoy shampoo, claims that its sensitive care
shampoo alleviates the signs and symptoms of dandruff in a soothing, hypoallergenic formula.
The manufacturer's website claims the product is dye free and dermatologically tested. Head and
Shoulders Sensitive Care shampoo contains one active ingredient and 20 inactive ingredients.
Active Ingredients
The only active ingredient listed for Lifebuoy shampoo is pyrithione zinc in a 1 percent
concentration. This chemical has antibacterial and anti-fungal properties and is used in the
treatment of dandruff, according to "Personal Care Formulas."
Detergents
Lifebuoy shampoo contains four detergents, including sodium laureth sulfate, sodium lauryl
sulfate and ammonium laureth sulfate. These ingredients are surfectants that foam when agitated
with water, allowing the shampoo to lather up. The shampoo also contains cocamide MEA, a
detergent derived from coconut oil, as outlined by "Milady's Skin Care and Cosmetic Ingredients
Dictionary."
Moisturizers
Dry, sensitive scalps benefit from added moisture, according to "Milady's Skin Care and
Cosmetic Ingredients Dictionary." Head and Shoulder's shampoo for sensitive skin contains five
ingredients meant to add moisture to the hair. Glycol distearate is a compound made from
petroleum and fatty acids. It works to add moisture to the hair, and also to keep the ingredients in
the shampoo from separating over time. Dimethicone, a silicone based moisturizer, coats the hair
folliciles to reduce the appearance of damage or rough spots. Cetyl alcohol is both an emollient
and an emulsifier. Polyquaternium 10 adds moisture and keeps hair follicles from sticking
together, giving the hair a thicker, fuller appearance, according to "Cosmetics Unmasked."
Magnesium sulfate is a chemical compound derived from magnesium, sulfur and oxygen. It
draws moisture from the air and imparts it into the hair and scalp. Magnesium carbonate
hydroxide works in much the same manner as magnesium sulfate. Sodium xylene sulfonate
allows water to dissolve in other substances, keeping the formula together and allowing moisture
to penetrate to the hair in spite of other ingredients in the shampoo.
Extracts and Vitamins
Lifebuoy shampoo has two plant extracts listed in its ingredients. Aloe barbadensis leaf, or aloe,
is calming and soothing to dry, irritated skin. Anthemis nobilis, or chamomile flower oil, serves
to heal painful skin and soothe dry areas of the hair and scalp. The shampoo also contains
tocopheryl acetate, or vitamin E.
Preservatives
Preservatives extend the shelf life of the product and keep potentially harmful microscopic
organisms from growing in the shampoo. Sodium benzoate, benzyl alcohol,
methylchloroisothiazolinone, and methylisothiazolinone all work for this purpose, as stated by
"A Consumer's Dictionary of Cosmetic Ingredients."
Other Ingredients
Water and salt, or sodium chloride, are also contained in this product. A listing for an
unspecified fragrance also is given. The shampoo contains zinc carbonate, a product that causes
the shampoo to look opaque or cloudy.

Assignment

ubject: New Product Development

Topic: Dimensional Attribute Analysis


Submitted to: Sir Bashir Ghuman

Submitted By: Ahsan Alam
6389-FMS/MBA/F13

Date:9-12-2013


Islamic International University Islamabad