CP-401 Managing Global Business organizations

Objective:
This course is designed to expose students to reality of the new global village that we are living in ever since the onset of
LPG (liberalization, privatization, and globalization) in India.
Course outline:
Unit1: Overview of Global Business Environment
Overview of the evolving global business environment, what is changing in India due to LPG and what are the challenges
various sectors in India face. New economic system and world trade organization.
Unit II: Process of Globalization
Components of the international business environment-political, legal, technological etc. and how those are the same or
different from the domestic business environment. Business models for globalization, customization versus localization
entry strategies and organizational structures
Unit III: International Alliances
Business blocks and their significance, impact of global recessions on global exports and imports-historically. Managing
Global-Local mix for customers, Management challenges and opportunities in the global business arena.
Unit IV: Cross- culture and Global Technology Management
Role of culture-organization culture and diversity, cross cultural communication and negotiation .global technology
management technology and international business, technology strategy. role of patents ,intellectual property and rights,
copy rights, trademarks etc.
Practical: (1)identify top 50 products in international trade(2)identify 20 countries for growth where india is unable to
trade in a legal product or business due to that countrys restrictions (3)identify 20 products in pharma or otherwise
whose patents are expiring in the next two years and can be manufactured in India(4)work with an organization to
understand process of starting an overseas branch office and the associated challenges on various fronts.
Suggested readings:
1 Richard, fred , jonathan international management tata mcgraw hill,new delhi.
2 vyuptakeshconcept,envronent and strategy pearso education ,delhi.
3 Arthor ,brian w,increasing returns and the new world of business ,Harvard business review.
4 sindhwani,t.n,the global business game-A strategic perspective ,macmillan india ltd,new delhi.
5 ved bhusran sen,vision 2020 business today (nov-22-dec.-6,1996)new delhi.
6 barlet, Christopher A, and sumantra ghosal,managing cross borders, Harvard business school press, boston.
7 dymsza, William A, multinational business strategy , mc graw hill n.y.
8 drucker , peter f., the new realities ,mandrain paperbacks ,London.
9 mcrae,harmish,the world in 2020,Harvard business school press, boston.