Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Malayao
Product management
-Is an organizational lifecycle function within a company dealing with the planning or
marketing of a product or products at all stages of the product lifecycle.
While involved with the entire product lifecycle, product management's main focus is
on driving new product development. According to the Product Development and
Management Association (PDMA), superior and differentiated new products - ones
that deliver unique benefits and superior value to the customer - is the number one
driver of success and product profitability.
The noun product is defined as a "thing produced by labor or effort" or the "result of
an act or a process" Since 1575, the word "product" has referred to anything
produced. Since 1695, the word has referred to "thing or things produced". The
economic or commercial meaning of product was first used by political economist
Adam Smith.
In marketing, a product is anything that can be offered to a market that might satisfy
a want or need.
A product is something that is made (produced) and often something that is sold.
The product aspects of marketing deal with the specifications of the actual goods or
services, and how it relates to the end-user's needs and wants. The scope of a product
generally includes supporting elements such as warranties, guarantees, and support.