1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Warren Corston
NetID Wcor953
Group Number: 200
Website Link: http://infosys1102014fcgroup200.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Claris Chung Monday 1pm
Time Spent on
Assignment:
14 hours Word Count: 1627

2


2
SAFER
INTRODUCTION
Around 70% of teenagers are confident that they can safely tet while driving, while another
55% feel that it is easy to
i
. Teenagers are both the main consumers of smartphones
ii
, and
are more prone to crashin while texting. We have thought that cutting the problem at the
source is the most logical explanation. SAFER, is designed to manipulate people through
their cellphones in the hope that a reduction in crashes will result.
3. BUSINESS SECTION
3.1 Vision
To create safer roads, through the use of todays technology and to continue making
international roads safer alongside technological developments to make SAFER not only
effective, but also affordable.
3.2 Industry Analysis:
Industry: Safety Mobile Phone applications.
Force: High/Low: Justification:
Buyer power: low
This is due to the fact that there are not many if
any other firms that produce a similar application
that has the same features as Safer. SAFER is
funded by the government and other safety
agencies.
Supplier power: High
The suppliers have power because the
Application is created once and then updated
numerous times, meaning low volumes.
Threat of new entrants: low
Our specific application and our need for
continual research and development with no
huge profit margin and customer base can act as
an entry barrier.
Threat of substitutes: low
Our application is specialised to its purpose, and
requires a substantial amount of research and
development before it even hits IOS and Android
devices making the threat of substitutes low.

3


3
Rivalry among existing
competitors:
low
Due to the nature of this industry, rivalry among
any existing competitors would be non-existent
as rivals cannot meet our customers needs, of
whoch are a narrow market and not to mention
are governernment agencies.
Overall attractiveness of the industry: The industry requires a lot of extensive research into
not only the background of the computer science world but also psychological ideas
iii
. It
requires the standards of government and safety operations to be met before being
released onto peoples phones. It requires many agreements between firms and
governement officials in each country to have the application put onto peoples phones, and
revenues are put into mainly R&D and come from research programmes and safety agencies
anyway. Therefore, the overall attractiveness of this industry is very low.
3.3 Customers and Thei r Needs
Our main focus is on teenage drivers but is also suited to others with an android or IOS
device. However, most teenagers do so regardless.
iv
Through the government we can have
SAFER being built into smartphones via an agreement with both Android and IOS so that the
use of SAFER is mandatory when owning a smartphone. Our main revenue streams originate
from Safety researchers and government agencies such as NZTA to provide investments.
3.4 The Product and Service
SAFER is an application designed to reduce the risk of crashing through the manipulation of
technologies and psychology. SAFER is an app that detects when someone is using their
cellphone whilst driving. The first versions of SAFER incorporate the interaction of three
existing features found in Android and IOS devices. These include Maps, Weather and
Camera that interact together to produce a warning to the driver when it finds the need to.
Camera uses facial recognition and patterns in peoples eye movement to detect patterns
that are abnormal to usual driving styles. When the data is complete, it is then tranferred
into information as to whether or not the risk of crashing is high or low. Should it be high,
the phone uses various techniques from vibrating to making sounds to tell people to
concentrate or pull over, whatever the case may be.

4


4
3.5 Suppliers and Partners
A potental partnership with our brand SAFER would be that of government departments
across nations that specialise in transport and transport safety. This can include the New
Zealand Transport Agency for example. A partenership with NZTA could bring potential
capital into the industry promoting Research & Development for SAFER to continually evolve
into a a better application to save people from crashing. They can also provide links
worldwide in the hope of getting it built in to Android and IOS devices. Another potential
partnership could include Psychological experts to see how people best react to warning
and do research on people and how their mind works when driving to get the best
advantage when updating SAFER. Suppliers could include Software engineers and Graphic
designers. Graphic designers are used to make the application very easy to follow and
mainly automatic and Software engineers to build it and link the other interacting
applications together.
3.6 Strategy:
SAFER is mainly focussed on a narrow market, of whom include governments and safety
agencies. This is because they have the ability to enforce that SAFER can be built into
peoples phones. Focusing develops core competencies that can act as an entry barrier
v
.
SAFER is focussed on meeting the goal of making our roads safer through the use of
technologies of the modern world. Our buyers are mainly governments and government
agencies who have low buyer power because there are not many alternatives to SAFER. Our
suppliers have power due to the nature of our product being very low volume and only
require suppliers when updating takes place. Substitutes are low due to SAFER being a
specialised product to meet the needs of governments, whoch are to have an application
that helps bring crashes down. Rivals are unable to meet our focused strategy. The overall
strategy is therefore Focused Low Cost.



5


5
3.7 Value Chain Activity:
The most important value chain activity for this business is Technology development and
research and development.
Our vision states: To create safer roads, through the use of todays technology and to
continue making international roads safer alongside technological developments to make
SAFER not only effective, but also affordable. SAFER requires a lot of research and
development and technology development to keep up to date with IOS and Android
devices. Continually researching and finding new ways to make motorists aware and to
make them concentrate allows us to continue developing SAFER according to the evolving
society of motorists. Technology development and R&D put faith in our company on behalf
of governments that they are receiving a product that meets their needs which are to bring
crashing statistics down in their country.
3.8 Business Processes
3.8.1. UPDATING PROCESS-
The updating process requires research and development department to be analysed. The
data is usually sorted into data collected in the form of how many times was the application
used etc. and bug data, reports of crashing and CPU usage. The data is then sent to the
software engineers where they process the data into information they can understand. They
then use this information to come up with ideas on how to counteract or improve the
application. They apply to the application through software manufacturing i.e. coding. It is
then sent to the graphic designers to make sure people can still use it. The application is
then distributed to IOS and Android.


6


6
BUSINESS PROCESS 1 MODEL

3.8.2. COLLECTION OF INFORMATION PROCESS This process involves the application
and its internal systems to monitor things like usage, bugs and the overall efiiciency. The
data is then sorted into both data to be sent to the manufacturers and the government. The
raw data is sent to the government for further analysis of how the application is serving its
purpose

7


7

BUSINESS PROCESS 2 MODEL


8


8


9


9
3.9 Functionalities
3.9.1. UPDATING PROCESS
The sending of data and information from department to department
Decision making based on current resources
3.9.2. COLLECTION OF INFORMATION PROCESS
Storing data in various internal components i.e databases and phone memory
Transfer of data via internet to its required destination, either government
of R&D.
3.10 Systems

3.10.1. KNOWLEDGE MANAGEMENT SYSTEM is used to capture and evaluate the
data from the smartphones using the application via the internet when the smartphone is
connected. This data is put through the KMS to provide information for updating SAFER.
3.10.2 CONTENT MANGEMENT SYSTEMS - CMS is used for the management of
information by the various departmnets within the company. Business Wikis can be used by
the departments to share the ideas for the next update based on information found.
3.10.3. GROUPWARE SYSTEMS

-. Groupware systems allow costs to be reduced, the sharing of information and group
problem solving to help with the collection of information and updating the application
itself.

10


10
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
Development
and R&D
1. Updates 1. Data and information transfer.

2. Decision making
KMS

Groupware Systems
Collaboration Systems
2. Data and
Information
Collection
1. Storing data and information

2. Data and information transfer.
CMS


KMS
Collaboration Systems

11

11
CONCLUSION
SAFER is an application to be continually developed to be the best safety application to be
brought onto a smartphone. SAFER is developed through the use of databases and the
transfer of information and data to continually be tweaked to suit the evolving world of
technology. SAFER is to be built into IOS and Android Devices and to be continually updated
through R&D to be the safest application in your pocket.

REFERENCES



i
Texting and Driving Statistics. (ND). Retrieved from
http://www.textinganddrivingsafety.com/texting-and-driving-stats/


ii
Nerurkar, S. (2013, September 8). Teens drive Indian smartphone sales, study finds - The
Times of India. Retrieved from http://timesofindia.indiatimes.com/business/india-
business/Teens-drive-Indian-smartphone-sales-study-finds/articleshow/22406572.cms

iii
LOHMANN, R. C. (2012, September 18). Texting and Driving: A Deadly Decision |
Psychology Today. Retrieved from http://www.psychologytoday.com/blog/teen-
angst/201209/texting-and-driving-deadly-decision

iv
Reasons Teens Text and Drive - Teens Texting and Driving. (n.d.). Retrieved from
http://teenstextinganddriving3.weebly.com/reasons-teens-text-and-drive.html

v
Baltzan, P. (2012). Business driven information systems (2nd ed.). New York: McGraw-Hill
Irwin.