Thurein Nyein

General Manager
MMRD Research Services
1980
Radio and the
Cinema Cinema were
the major
entertainments
TV TV was introduced
in June 1980.
Video Cassette
Recorder (VCR)
appeared almost
at the same time
1995
VCD VCD
players
become
popular
2002
Movies
and
Korean
series in
DVD
format
forced
Myanmar
consumers
to switch
2004
2001
MRTV MRTV--33
MWD MWD
2005
5 5
Network Network
2010
2012
For For
Channels Channels
Channel Channel
77
2006
MRTV4 Intl MRTV4 Intl
City FM City FM
Radio
Started
Introduced
MMBox
Viewers started
to install UBC UBC
satellite satellite receiver
in 1994 & enjoy
world cup
1994
Newspapers
Magazines Magazines
Magazine used to be
one of the favorite
pastime till the late
1990s.
Weekly Journals Weekly Journals
A few of
Weekly
Journals
2011
4 HD 4 HD
Launched 6 Launched 6
FM Radio FM Radio
Stations Stations
2013
Returns of
Privately
owned
Newspapers
The The
Myanmar Myanmar
Media Media
Universe Universe
Area Stratum
Total
Population
Total #
of tsp*
Selected
# of tsp
Total
Sample
Metropolitan YGN 4,709,039 30 24 737
MDY 866,543 5 5 395
Metro Total 5,575,582 35 29 1132
Other Areas NW Hilly 3,486,779 31 3 347
E Hilly 6,308,886 51 5 532
Dry 14,166,651 62 7 782
Plain 9,079,304 45 6 679
Delta 8,557,882 33 6 675
W Coast 3,083,601 17 3 332
S Coast 3,164,562 16 3 342
Others Total 47,847,666 255 33 3689
Total Survey Area 53,423,247 290 62 4821
Excluded Area 2,214,178 40
Total Country 55,637,426 330
Sampling Design Sampling Design
MMRD Consumer & Media Index MMRD Consumer & Media Index -- 2012 2012
Myanmar Consumers Media Incidence Myanmar Consumers Media Incidence
11% 11%
23% 23%
7% 7%
48% 48%
75% 75%
40% 40%
2% 2%
Newspaper
Journal
Magazine
TV
Video/ VCD/ DVD
Radio
Cinema
Base: 10+ Age Group Population Source: MMRD Consumex
TV Viewing Incidence TV Viewing Incidence Trend Trend
75%
57%
42%
36%
48%
0%
20%
40%
60%
80%
100%
1995 1997 1998 2000 2002 2004 2008 2010 2012
Base: 10+ Age Group Population Source: MMRD Consumex
North West Hilly (31%)
Dry (44%)
Delta (50%)
West Coast (17%)
South Coast (61%)
Plain (47%)
MRTV
(23%)
MWD
(15%)
MRTV
(59%)
MRTV
(21%)
MRTV
(61%)
Metro Mandalay (87%)
Metro Yangon (91%)
East Hilly (35%)
MWD
(61%)
MWD
(18%)
MWD
(75%)
MWD
(5%)
MRTV
(15%)
MWD
(22%)
MRTV
(53%)
MRTV
(26%)
MWD
(17%)
MRTV
(29%)
MWD
(37%)
MRTV
(36%)
MWD
(36%)
MRTV-4
(84%)
MRTV-4
(78%)
MRTV-4
(18%)
MRTV-4
(6%)
MRTV-4
(8%)
MRTV-4
(2%)
MRTV-4
(14%)
MRTV-4
(1%)
MRTV-4
(8%)
North West Hilly
East Hilly
West Coast
South Coast
Dry
Plain
Delta
Metro
TV Viewing Incidence by TV Viewing Incidence by Region Region -- 2012 2012
Base: 10+ Age Group Population Source: MMRD Consumex
TV Viewing Time By Channel (Weekend) TV Viewing Time By Channel (Weekend) -- 2012 2012
2% 1% 1%
7%
15%
15%
5%
2%
6%
20%
45%
35%
23%
9%
2% 1% 1% 1%
6%
12% 11%
4%
1%
5%
18%
40%
30%
27%
11%
3%
1% 2% 2%
1% 1% 1%
3%
4% 4%
3%
1% 1%
4%
15%
24%
21%
16%
9%
7%
0%
10%
20%
30%
40%
50%
60%
70%
5
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Watch MRTV Watch MWD Watch MRTV-4
Base: 10+ Age Group Population Source: MMRD Consumex
4%
2% 1%
7%
16%
15%
6%
2%
5%
18%
35%
28%
24%
11%
2% 2% 2% 1%
8%
17%
14%
5%
1%
5%
19%
37%
29%
35%
14%
4%
2%
4%
8%
5% 5% 4%
8%
12%
13%
7%
3% 4%
8%
31%
55%
46%
41%
24%
19%
0%
10%
20%
30%
40%
50%
60%
70%
5
-
5
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2

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Watch MRTV Watch MWD Watch MRTV-4
Total Country
Metro
Top 10 Local Program Rating Top 10 Local Program Rating Feb 2013 Feb 2013
No. Name of Programme Station Program Type Duration
Average
M.Reach%
Average
F.Reach%
Average
T.Reach%
1 Eate Mat Sone Yar Channel-7 Song Variety 09:00 PM - 10:00 PM 38.0 41.0 40.0
2 Nyan Yay Hnit Khon Arr Channel-7 Play Games/Sports 07:15 PM - 08:15 PM 29.0 32.0 31.0
3 Puzzle Palace MWD Play Games/Sports 9:00 PM - 9:45 PM 22.4 22.3 22.4
4 Yel Sayar Pyaw Sayar Har Tha Kabar MWD Opera/Concert 9:00 PM - 9:45 PM 22.6 21.1 21.8
5 Starlets' Sky MWD Song Variety 9:00 PM - 9:45 PM 19.6 20.0 19.8
6 Har Tha Yoke Soan MWD Opera/Concert 9:00 PM-9:45 PM 21.2 18.6 19.7
7 Minute To Win It MRTV-4 Play Games/Sports 05:15 PM - 06:15 PM 18.0 20.0 19.0
8 Saunt Hmyaw Shu Sar Kyoe Wine Sakar MWD Sporting Tournaments 6:30 PM - 7:00 PM 18.8 18.9 18.8
9 Bal Thu Koe Lout Thi Lal? MWD Play Games/Sports 9:00 PM-9:45 PM 18.0 17.1 17.4
10 5 Tan Hnit Pyaing Bae Thu Naing Channel-7 Play Games/Sports 06:00 PM - 07:00 PM 19.0 16.0 17.0
Source: MMRD TV Audience Rating Metro Only Metro Only
Eain Mat Sone Yar Eain Mat Sone Yar Rating by week Rating by week
18% 18%
26% 26%
25% 25%
27% 27%
40% 40%
20% 20%
43% 43%
42% 42%
39% 39%
31% 31%
47% 47%
0%
10%
20%
30%
40%
50%
60%
1st
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
Week
10th
Week
Last
Week
Season - 4
19:18
Live
Show on
MRTV-4
Channel Channel -- 77
Source: MMRD TV Audience Rating Metro Only Metro Only
Video/VCD/DVD Viewing Incidence Trend Video/VCD/DVD Viewing Incidence Trend
66%
46%
60%
71%
75%
0%
20%
40%
60%
80%
100%
1995 1997 1998 2000 2002 2004 2008 2010 2012
Base: 10+ Age Group Population Source: MMRD Consumex
- Watching at Video Parlor
- Watching at home
61%
25%
10%
1%3%
At Home At Friends ' Home
At Video Polour At Tea Shop
Others
26%
22%
47%
2%3%
Radio Listening Incidence Trend Radio Listening Incidence Trend
33% 33%
13% 13%
18% 18%
31% 31%
34% 34%
40% 40%
0%
20%
40%
60%
80%
100%
1995 1997 1998 2000 2002 2004 2008 2010 2012
Base: 10+ Age Group Population Source: MMRD Consumex
40%
43%
37%
20%
30%
47%
31%
52%
36%
45%
42%
Total Male Female Metro Urban Rural Hilly Dry Plain Delta Coastal
Cinema Viewing Incidence Trend Cinema Viewing Incidence Trend
2% 2% 2%
10%
3%
1%
2% 2%
1% 1%
1%
Total Male Female Metro Urban Rural Hilly Dry Plain Delta Coastal
30%
9%
2% 2% 2%
0%
20%
40%
60%
80%
100%
1995 1997 1998 2000 2002 2004 2008 2010 2012
Base: 10+ Age Group Population Source: MMRD Consumex
- No of Cinema Halls significantly droped
- Strong competition from other media such as VCD/ DVDs & TV
Monthly Magazine Reading Incidence Trend Monthly Magazine Reading Incidence Trend
7%
5%
9%
14% 12%
4% 6%
9%
5% 4% 5%
Total Male Female Metro Urban Rural Hilly Dry Plain Delta Coastal
21%
9% 9% 8% 7%
1995 1997 1998 2000 2002 2004 2008 2010 2012
Base: 10+ Age Group Population Source: MMRD Consumex
20%
23%
22%
17%
28%
17%
20%
11%
26%
83% 79%
80%
89%
81%
88%
80%
91%
74%
Total Metro Urban Rural Hilly Dry Plain Delta Coastal
Buy Rent
Weekly Journal Reading Incidence Trend Weekly Journal Reading Incidence Trend
23%
31%
17%
56%
35%
13%
14%
26%
18%
17% 17%
Total Male Female Metro Urban Rural Hilly Dry Plain Delta Coastal
Base: 10+ Age Group Population Source: MMRD Consumex
9% 11%
14%
16%
23%
0%
20%
40%
60%
80%
100%
1995 1997 1998 2000 2002 2004 2008 2010 2012
Reading Journal Type Reading Journal Type
Journal Type Total Metro Urban Rural
Informatics 63% 71% 65% 57%
Sport 37% 33% 33% 44%
General 7% 5% 10% 6%
Business 7% 12% 7% 4%
Music/Movie 7% 10% 8% 3%
Criminology 7% 7% 6% 8%
Base: 10+ Age Group Population Source: MMRD Consumex
Journal Name Total Metro Urban Rural
7 Day News 34% 34% 35% 34%
Weekly Eleven News 26% 32% 29% 20%
First Eleven 16% 17% 15% 16%
In Arr 14% 5% 11% 24%
Premier Eleven 11% 12% 10% 12%
Daily Newspaper Reading Incidence Trend Daily Newspaper Reading Incidence Trend
11%
13%
10%
38%
17%
4%
7% 7%
10%
8%
7%
Total Male Female Metro Urban Rural Hilly Dry Plain Delta Coastal
Base: 10+ Age Group Population Source: MMRD Consumex
35%
10%
7%
8%
11%
0%
20%
40%
60%
80%
100%
1995 1997 1998 2000 2002 2004 2008 2010 2012
Top Top 3 Actors & 3 Actors & Actress Actress
18%
13%
6%
14%
10%
8%
Base: 10+ Age Group Population Source: MMRD Consumex 2012
In Summary In Summary
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Internet Usage
Computer
Mobile web browsers